Research Report

On
Marketing Strategy of Symphony Mobile Company
Code No: MBA!""
S#bmitted $o:

%rof& Mohammad Shahid#l 'slam
Director of MBA Program,
School of Business,
UITS, Chittagong.
S#bmitted By:
Md& Araf Billah Cho(dh#ry
ID: 08!0"#
De$artment: MBA
Batch: %
th

)ate of s#bmission: *+
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,an#ary- ."+/&
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st
&anuar', (0%).
To
Prof. Mohamma* Shahi*ul Islam
Director of MBA Program,
School of Business,
UITS, Chittagong.
Su+,ect: S#bmission of Research %aper&
Dear Sir,
It is a great $leasure to su+mit m' -esearch $a$er on Mar.eting Strateg' of /S'm$hon'
Mo+ile Com$an'0. I ha1e gi1en m' +est effort to furnish the re$ort 2ith rele1ant
information that I ha1e collecte* from /S B Tel 3nter$rise 4t*0.
I ha1e concentrate* m' +est effort to achie1e the o+,ecti1es of the 2or. an* ho$e that m'
en*ea1or 2ill ser1e the $ur$ose. I shall +e highl' grateful 5 o+lige* if 'ou .in*l' acce$t
m' re$ort 5 e1aluate it 2ith 'our sagacious ,u*gment.
Sincerel' 6ours,
Md& Araf Billah Cho(dh#ry
ID: 08!0"#
De$artment: MBA
Batch: %
th

Ackno(ledgement
As consi*ere* the -esearch re$ort is a milestone to ac7uire $ractical .no2le*ge that
2oul* +e useful in the $ractical life of e1er' stu*ent. So it is our utmost *ut' to $ass the
time gentl' an* to 2atch carefull' the e1ents that 2oul* +e $ath sho2ing in future. 8ur
teachers lea* the $rogram to sho2 the 2a' to our ne9t har*shi$ of life.
To ma.e the efforts successful an* fruitful it re7uires some sort of gui*ance an*
assistance.
:irst of all, I 2oul* li.e to gi1e m' *ee$ gratitu*e, com$liments an* heartfelt than.s to
m' res$ecta+le su$er1isor Prof. Mohamma* Shahi*ul Islam, Director of MBA Program,
De$artment of School of Business, Uni1ersit' of Information technolog' An* Sciences
;UITS<, Chittagong. I am in*e+te* to him for his e9cellent su$er1ision an* gui*ance
throughout the $re$aration of the re$ort.
I 2oul* li.e to $a' m' regar*s to the other res$ecte* teachers an* mem+ers School 8f
Business, Uni1ersit' of Information technolog' An* Science ;UITS<,
I 2oul* also li.e to than. Mr. Mu,i+or, ;territor' sales Manager<, an* all other Managers,
8fficers an* Assistants of Sales an* Mar.eting, A*ministration of /S B Tel 3nter$rise
4t*0, Chittagong for their cor*ial attitu*e an* .in* information.
It is 1er' much essential to ac.no2le*ge the +lessings of Almight' 2ho sen* us to *o
some $articular ,o+s an* let me finish the ,o+ 2ithout $ain.
01ec#ti2e S#mmary
The re$ort *eals 2ith an im$ortant to$ic *escri+e* /Mar.eting Strateg'.0 The
$rinci$al o+,ecti1e of the re$ort is to anal'=e the Mar.eting an* Sales management
$roce*ure i*entif' the factors that are res$onsi+le for influencing an' customer to
$urchase an' $ro*uct of the com$an' an* last +ut not the least to $ro1i*e
a$$ro$riate an* reasona+le recommen*ations together 2ith fin*ings in or*er to
ma.e further *e1elo$ment an* e9$ansion of the current mar.et.
Inter1ie2 of a total of fe2 $ersons 2as ta.en to accom$lish of the stu*'. But +oth
$rimar' an* secon*ar' *ata has +een use* to 2rite re$ort $ro$erl'. I ha1e trie* m'
+est to *e$en* on the source of *ata that is more relia+le an* rational. All the
information an* *ata inclu*e* in the re$ort 2ere u$*ate* an* from a relia+le
source an* so little assum$tion 2as ma*e 2hich hel$s to ma.e this re$ort more
$raise 2orth' an* relia+le in or*er to use it +' an'+o*' for an' research 2or.. 8n
the to$ of that the inter1ie2 2as fair an* I ha1e trie* m' +est to hol* all the
inter1ie2s 2ith im$ortant customer of s'm$hon' mo+ile Com$an' so that the
information is more rele1ant.
In the stu*' it 2as foun* that onl' for its e9cellent ser1ice the com$an' has
achie1e* +ran* lo'alt' of the customer. The other reasons for the success of
s'm$hon' mo+ile in telecommunication mar.et are the attracti1e features an*
facilities of the $ro*uct of s'm$hon' mo+ile com$an', inno1ation in the $ro*uct
line, +ran* image of the com$an', relia+le ser1ice, com$etiti1e an* a$$ro$riate
long term $olic' an* strateg' of the com$an', +est customer ser1ice, *e1elo$e*
$romotional $olic', attracti1e an* affor*a+le $ricing $olic', high technolog' in the
communication, a grou$ of s.ille* man$o2er an* so on.
It is also foun* that all the customers of s'm$hon' mo+ile Com$an' are not totall'
satisfie*. The' *esire more affor*a+le an* reasona+le mo+ile $ricing $olic' than
the $resent one. :rom the stu*' it ha* +een re1eale* that the factor the influence
the customers of most is the $rice of its $ro*ucts. if the $rice can +e re*uce* more,
the mar.et of s'm$hon' mo+ile com$an' 2ill e9$an* further. Besi*es more
fle9i+le $ro*uct line shoul* +e *e1elo$e* an* $romotional strateg' shoul* +e
re1i1e* fre7uentl'.
After $re$aring the re$ort I ha1e reali=e* that s'm$hon' mo+ile Com$an' is
lea*er in mo+ile o$erating sector an* if the com$an' can follo2 the
recommen*ation inclu*e* in the re$ort it 2ill ma.e more mone' in future.
$able of Contents
Chapter
Name
$opics %age
No&
Chapter +:
'ntrod#ction
%roblem Statement
Ob3ecti2es
Research Methods
4imitations
+5
Chapter.:
Marketing Strategy: 4iterat#re Re2ie(
'ntrod#ction
Abo#t Marketing Management
Abo#t Sales Management
)isting#ish Bet(een Marketing 6 Sales
%rinciples of Marketing 6 Sales
Marketing Mi1 6 Marketing Strategy
!*7
Chapter*:
Marketing Strategy for Symphony Mobile
'ntrod#ction
Marketing %rinciples
8o2ernment Statistics
$he Marketing Mi1
$he Stages of Marketing
*5/.
Chapter/:
0n2ironmental Analysis
'ntrod#ction
%0S$ Analysis
'nd#stry Analysis
/*7*
Chapter7:
%rod#ct 4ife Cycle Mobile %hones
'ntrod#ction
Market Research
Segmentation
%ricing Strategy
7/5"
Chapter5:
$hreat- Opport#nities -Challenges 6 $rends
'ntrod#ction
$hreats
Opport#nities
Challenges
$rends
5+5*
Chapter!:
Concl#sion 6 Recommendations
Concl#sion
Recommendations
References
5/5!