n Greetings from BASF Marketing Director

Vitor Margaronis
n Scott Robinson Honda: Compliant Solvent Saves the Day
n Provincial Chrysler: Speed Meets Green
n Dunshee Body and Frame: Tearing the Old Way Down
n The Ultimate Workout for Your Body Shop
The Ultimate
Workout for Your
Body Shop
Insist on a Total Solution
B
ASF offers the products and services you need to meet the
challenges of an ever-changing and competitive collision
repair industry.
The new BASF OnyxHDLow VOC Productive System offers cus-
tomers a unique new way to comply with regulations without compro-
mising productivity or quality. This low VOC solventborne basecoat
alternative dries quickly in most shop environments and meets all
current regulations with no special equipment required.
VisionPLUS

Online Dashboard is a powerful, interactive online

toolset that gives you the ability to track, analyze and improve your
business. With the Dashboard, you can see your Key Performance
Indicators at a glance to quickly identify opportunities to improve per-
formance and develop strategies to implement corrective action
plans. Were currently offering a 9-Month Free Trial of the Dashboard,
so be sure to ask your BASF sales representative about it today.
In addition, BASF Advanced Process Solutions(APS) is designed to
help collision repair facilities improve performance and increase insur-
ance appeal. APS is a customizable repair process built on lean manu-
facturing principles that helps eliminate supplements, increase touch-
times, improve profits and lower chaos in a collision repair facility.
All of these, together with the expertise of your BASF team, will
help you pump up your efficiency and profitability. Our fully
integrated products and services provide a Total Solution for your
shop to deliver superior finishes and the comprehensive productivity
you need to increase profits and customer satisfaction.
Vitor Margaronis
Marketing Director
BASF Automotive Refinish
Table of Contents
2Compliant Solvent Saves
the Day
Scott Robinson Honda has achieved low VOCs and better
productivity through BASFs OnyxHD Low VOC Productive
System.
3Speed Meets Green
Provincial Chrysler took advantage of R-Ms new low VOC
basecoat system OnyxHD Low VOC Productive System, and
with the proper training, they were off and running.
4Tearing the Old Way Down
Teardowns were giving Dunshee Body and Frame fits and
negatively impacting productivity. Then, BASFs Advanced
Process Solutions program came in and showed them a
new way.
5The Ultimate Workout for
Your Body Shop
S
cott Robinson Honda is using a solventborne low
VOC basecoat system at their facility in Torrance,
California.
How on Earth is that possible, you ask, with all of todays
environmental rules and regulations, especially in Califor-
nia? Thanks to BASFs OnyxHDsystem, shops are now
able to use a low-VOC solventborne paint. The product of-
fers the best of both worlds: faster dry times of traditional
solvent paint and a low impact on the environment.
There are so many situations where the drying times for
water limits what you can do, said Henry Martinez, paint
shop manager for Scott Robinson Honda. Everybody is
retrofitting booths to dry water, and the solvent doesnt
need any help. Its just designed to evaporate.
Scott Robinson Honda had been using BASFs R-M

Dia-
montbasecoat since 2007, and the brand eventually gar-
nered the Onyx name. Because of their loyalty to the brand,
the shop was granted the opportunity to test out the new
product in February 2013, and Martinez jumped at the
chance. Rather than doing a complete 180-degree switch
from waterborne to solvent, Martinez ensured the transition
was a gradual one.
We started using it side by side with the waterborne
Compliant Solvent Saves the Day
Scott Robinson Honda has achieved low VOCs and better productivity by using a
compliant low VOC solventborne basecoat.
system, he said. It was a test product, so we would shoot
it for a little while and then we would be off for a week.
Switching to the solvent-based system ultimately im-
proved the shops drying time by at least 50 percent, ac-
cording to Martinez.
For some of the guys, all they know is the waterborne sys-
tem. They were cautious, said Martinez. But after the first
initial shock of it, they fell right in line and loved it.
Until its July 2013 release to the general public, the new
low-VOC Onyx system was a test product. Scott Robinson
Hondas high standards offered great feedback during the
test period.
[BASF was] still tweaking it for a couple months, but with
their final product, which they just introduced to the public,
there were no big hurdles, said Martinez. It shoots the way
its supposed to, its drying the way its supposed to, and if
we run into a problem inside the booth, its an easy repair. It
doesnt hold you up that muchminutes, if anything.
Reduced Cycle Time
Getting things done quickly and efficiently is a huge priority
for many shops, and Scott Robinson Honda is no different.
By switching to the Onyx system, Martinez says his shop has
been able to greatly reduce its cycle time.
Theres less pressure because were always fighting
against the clock. Theres a focus on getting the
cars out of the shop as fast as possible, so it
helps to be more productive and get your
scores down. I cant stress enough how
much faster things get.
Overall, Martinez is satisfied
with the product, which has
resulted in the use of less
equipment and faster flash
times.
The colors blend
well, he said. Even
with transparent color, it
works great. [I dont]
need to worry about
getting air blowers or
fans to move the air. I
really love this new paint
line; it has changed my
work life for the better. ?
W
hen Gregg Nantais
was offered a chance
to test out a new, low-
VOC paint system that promised
results similar to solvent, he
jumped at the opportunity.
The product is BASFs Low
VOC Productive System, which
produces low-VOC solventborne
basecoats. R-M has the ability to
be either water or solvent, which
makes it a game changer in the
world of environmentally friendly
automotive refinishes that, up
until now, have solely been water-
borne. Despite containing sol-
vent, the Low VOC Productive
System meets all VOC regula-
tions in North America.
Training
When Nantaiss employees made
the switch to the Low VOC Pro-
ductive System, he says that
BASF once again made sure to
supply a thorough training pro-
gram so the painters could com-
fortably learn the new product
in-house.
A Pioneer
While BASF is revolutionary in the
automotive refinish world, Provin-
cial Chrysler also boasts a similar
Provincial Chrysler took advantage of R-Ms new low VOC Basecoat System OnyxHD
Low VOC Productive System, and with the proper training, they were off and running.
stature now, as its the first Cana-
dian shop to feature the Low
VOC Productive System.
We were chosen as a test
shop, and weve been experi-
menting with this paint for three
months now, said Nantais in a
summer interview.
Although Provincial Chrysler
had been using the product since
April 2013, the Low VOC Produc-
tive System just officially became
available to the public in July.
Nantais speculates that the prod-
uct will be quite popular.
[BASF] is the only paint com-
pany thats launched something
like this, so this is a very huge an-
nouncement, he said.
Switching from product to
product isnt necessarily easy, but
Provincial Chrysler proved that it
can be done relatively quickly and
efficiently. For shops considering
making any sort of switch,
whether it be to the Low VOC
Productive System or to water-
borne in general, Nantais offers
one solid piece of advice: Make
sure the employees get the
proper training for the product
theyre using, and go with the
flow. ?
Hands-on training assisted Provincial Chryslers
changover from waterborne to low-VOC solvent.
Provincials employees transitioned quickly and
easily through comprehensive in-shop training.
Lots of training made work flow more smoothly
through the paint booth.
Speed Meets Green
Y
ou could say Joe Townsend is a seasoned collision
repairer. He has worked at Dunshee Body and Frame in
Kalamazoo, Mich., for 15 years, the last eight as the gen-
eral manager, and in his opinion, he has implemented a pretty
good business model thus far.
However, like any business, his shop faces the occasional
problem. One frequent issue is vehicle damage going unnoticed
during the initial disassembly by his employees. They then dis-
cover the damage later in the repair process, which consequently
results in setbacks.
When each individual is disassembling their
own vehicles for repair, they may not do a thor-
ough job, said Townsend. Were battling our-
selves trying to get these
cars out of here.
Enter BASFs Advanced
Process Solutions (APS),
a new program for shops
looking to maximize effi-
ciency and productivity
through lean principles.
BASFs program has been
in the works for about two
years now, and Dunshee
was the first pilot shop.
The APS process is all
about identifying all items
needed for the repair up front
at the disassembly for repair
stage instead of at the later
stages of the repair, which causes untimely delays to delivering
the vehicle, said Townsend, explaining that the ultimate goal
of the program is to help shops develop a more efficient stan-
dard operating procedure.
Plan for Success
Beginning the APS program required Townsend and his
production manager to attend a three-day planning ses-
sion at BASF headquarters. This is where APS was tailored
to Dunshees facility and a deployment plan was created.
Then, a team of BASF Business Coaches spent a full week
transforming Dunshee with the new APS processes and
procedures.
Theyre helping change the culture of the shop, which is
one of the hardest things to do, said Townsend. Weve got
so many people who have been doing the same thing for so
many years.
APS is an ongoing program, so BASF is constantly
supplying input on how to improve Dunshees standard
operating procedures. The shop now holds a weekly
all-staff meeting to discuss any improvements, concerns or
new business ideas.
Were looking at putting a team in place so that the whole
shop can work together with a common goal of getting the cars
completed as quickly as possible, which would benefit every-
body, said Townsend.
Standing Out
An added benefit to the APS program is its ability to make shops
stand out from their competition.
Weve been doing the
same thing for so long and
weve just been trying to
stay ahead of the curve and
differentiate ourselves,
said Townsend. Were an
independent facility, and
weve got all these consol-
idators out there who are
looking to gobble up the
marketplace. We needed
to do something to make ourselves
not only stand out to our customers
but also to our insurance partners.
Disassembly Team
The days of cumbersome individual disassem-
bly are long gone, as Dunshee now has its own
dedicated disassembly team comprised of one
estimator and two techs. With a more efficient
procedure in place, Townsend says the business will get to
expand its operating hours.
Well try to go to four 10-hour days for our technicians, he
said. We can have people who will be touching the vehicle from
6 in the morning to 6 at night, which will greatly reduce our cycle
times for our insurance companies and our customers.
So far, Townsend seems pleased with the programs results.
Although implementing an entirely new process is a somewhat
daunting task, hes optimistic about the payoff.
There have been other programs by other paint compa-
nies that Ive seen and been a part of, he said. Theyve
taken the lean aspect from manufacturing and those types
of places, but theyve never really geared it [toward colli-
sion]. [BASF] has really given us a blueprint. Theyve given
us the core basic items needed to really be able to do this
program.
Ive made it clear to our staff that in order to be success-
ful and remain a company in the age of consolidators, weve
got to take it upon ourselves to stay profitable and continue
to thrive. ?
Tearing the Old Way Down
Teardowns were giving Dunshee Body and Frame fits and negatively impacting productivity.
Then BASFs Advanced Process Solutions Program came in and showed them a new way.
Dunshee Body
and Frame in
Kalamazoo, Mich.
BASF Provides the Total Solution
B
ASF offers the products and services you need to meet the challenges of an
ever-changing, increasingly competitive collision repair industry. Our fully inte-
grated products and services provide a total solution for your shop to deliver
superior finishes with the comprehensive productivity you need to increase profits and
customer satisfaction.
Begin With BASF?s New Quick?Dry, VOC?Compliant System
BASF OnyxHD Low VOC Productive System offers customers a unique new way to
comply with regulation without compromising productivity or quality. This low-VOC
solventborne basecoat alternative dries quickly in most shop environments, and
meets all current and future regulations with no special equipment required. And
OnyxHD provides similar benefits of conventional solventbornes using COLOR-
MAX

, one of the fastest, most accurate color tools in the industry.

The product is easy to spray, offers enhanced de-nibbing, and dries quickly under
common humidity and temperature conditions compared to other systems. This low-
VOC solution also has excellent hiding capabilities and offers superior color matching,
making it beneficial and groundbreaking in the refinish market.
Take It To The Next Level With Advanced Process Solutions
BASF Advanced Process Solutions (APS) is designed to help collision repair facilities
improve performance and increase insurance appeal. APS is a customizable repair
process built upon lean manufacturing principles that eliminates supplements, in-
creases touch-times, improves profits and lowers chaos in a collision repair facility a
must for businesses looking to gain market share.
Measure The Challenge, Measure Your Success!
APS ties into the state-of-the-art VisionPLUS

Online Dashboard a powerful, inter-

active, online toolset that gives you the ability to track, analyze and improve your
business. Use the Dashboard to quickly identify opportunities to improve perform-
ance, and then develop strategies to implement corrective action plans.
In addition, learn about our latest business tools. Our Benchmark Analyzer com-
pares your KPIs to other shops your size, using sales, production square footage,
number of techs or number of production stalls. And, our Touch Time Calculator helps
you identify areas within your business that impact your touch time and cycle time to
determine where improvements are needed.
Creating Opportunities Through Change
Want to pump up efficiency and profitability for your business? Be sure to look into
BASFs fully integrated package of products and services as your own personal
trainer to fine tune your collision centers productivity, create preferred status among
insurers and maximize your bottom line.
To learn more, please call 800-758-BASF (2273) or visit www.basfrefinish.com.
The Ultimate Workout
for Your Body Shop