KSOM/ Mid-Semester Examination/ Strategic Management

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School of Management, KIIT University
MBA: 2012-14 Strategic Management:
Mid-Semester Examination
Full Marks: 15 Time: 90 minutes

Roll No. Answer Sheet No.
Regd. No. Date of Exam.
Name:


Invigilators Signature
Instructions: Answer Question 1 (which is compulsory) and any FOUR questions out of the
rest of the questions. All answers need to be written in the space provided after
each question. It is expected of you to answer the questions relating to the
company/ industry under reference. The maximum mark for each question is
THREE. All standard rules governing University examinations, including that
for malpractice will be applicable to this examination.
____________________________________________________________________________
For Official Use
Question No. Full Marks Marks Secured
1 3
2 3
3 3
4 3
5 3
6 3
7 3
Total Marks 15

Date of Evaluation:
Signature of the Instructor/ Examiner
KSOM/ Mid-Semester Examination/ Strategic Management

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Question 1. Analyze the value of the company (accounting as well as EVA) for the next year.
Assume 8% increase in net profit, 9% increase sales, 12% increase in total assets,
and 7% increase in NOPAT. All other factors are not expected to be associated
with any change. Use DuPont method discussed in the class for analyzing the
drivers of value.

KSOM/ Mid-Semester Examination/ Strategic Management

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Question 2. From the articulation of the strategic direction of the company, identify the most
critical inconsistency/ problem/ inappropriateness in the elements of strategic
direction (as things stand at present). Suggest a change in that element, or re-frame
the strategic direction.

KSOM/ Mid-Semester Examination/ Strategic Management

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Question 3. Identify critical factors from the external environment, and map the impact to the
value equation discussed in the class.

KSOM/ Mid-Semester Examination/ Strategic Management

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Question 4. Identify any four key strengths or weaknesses with full justification. How can
these be sources of sustainable competitive advantage?

KSOM/ Mid-Semester Examination/ Strategic Management

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Question 5. Identify a strategic issue facing the company and the key competitor/ competitive
force thereof. Use the concepts discussed in the class related to competitor
analysis to predict the competitors response profile.

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Question 6. Is the company associated with competitive advantage? If so, what type of
competitive advantage? Use appropriate proxies in your calculation to justify
presence or absence of competitive advantage.

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Question7. What functional/ business level strategies are appropriate for creating sustainable
competitive advantage for the company?