Aurora Mndez-Bussell

South Jordan, UT, Cel: 385 2595681, auroramndz4@gmail.com

Objective: Provide consultancy services in the field of international trade, focusing on
business intelligence, trade data and market access analysis, as well as developing new
business opportunities.


Education:

M.I.T.R.- Master in International Trade Relations (Mar 2010-Jul 2011)
SUMMA CUM LAUDE
International University in Geneva

B.A. Bachelors in International Business (Jan 2002-Dec 2006)
CUM LAUDE
ITESM Campus Estado de Mxico

Exchange Program (Jan 2005-Dec 2005)
Handelshochschule Leipzig


Professional Experience:

SELECT ESTRATEGIA (Feb 2012-Oct 2013)

Conduct research and evaluation of trends and new technologies in the IT services market to
determine suitable strategies to boost the potential of the Mexican IT industry
Prepare, present, and coordinate online and face to face training sessions for SMEs involved in
the IT market
Develop strategies for Mexican SMEs to internationalize their product and service portfolio in
Latin America and the United States

Achievements:

Worked as a project leader to conduct a study called Analysis of the IT Industry in Mexico to
evaluate the World Bank components, as well as, the PROSOFT strategies stipulated by the
Ministry of Economy. This study allowed both institutions to identify the current situation of the IT
service providers in Mexico and the major areas of opportunity and challenges small and medium
enterprises face to improve competitiveness in the country and abroad.


CAMEXA (German-Mexican Chamber of Commerce) (June 2008-Jan 2010)
Investment and Exports Department


Analysis of trade and market access data to deliver reports about countries` trade performance
and export potential
Creation of Market Studies (economic, political and social environment, FDI and FII in Mexico,
financial institutions, etc.)
Design of training programs in line with client objectives including the development of materials
such as course books, case studies, exercises and presentations
Coordination of German Business Delegations that visit Mexico
Organization of bilateral trade forums between Mexico and Germany

Achievements:

Successfully coordinated the visit of The President of the Council of Hamburg to the port of
Veracruz, increasing the presence of German companies in this important harbor by 15% in 2009
Assisted the area manager in restructuring the work system and reorganizing all the existing
information in order to make the searching faster and more efficient
Leader for a research project on non-tariff trade barriers for Merck Serono, obtaining the real
causes of the import problems on medicines in Mexico.

DEMIEL MXICO (Jan 2006 Mar 2012)
Exports Department

Development of European Markets for Mexican gourmet honey
Product Analysis to meet European Standards (design, measures, presentation, labeling, etc.)
Coordination of international logistics
Coordination of International Trade Fairs

Achievements:

Coordinated the company's attendance to fairs like ANUGA Germany and SIAL Paris, allowing
Demiel Mxico to acquire an international profile
Increased exports by 37% in the period 2006-2007
Created a new clients database and implemented a system to follow up on potential customers



Internships:

UNCTAD (Feb 2011-Jul 2011)
COMPAL Program

With the support of international and regional consultants, I organized the second annual
conference of the COMPAL Program to present the goals achieved on the contents of
competition law in Latin America.
Organize a training workshop on selected aspects of consumer protection matters, including
references to other nations practices and giving special attention to the financial sector.
Undertake a study on the extent and effect of anti-competitive practices in the Central American
market and their implications on International Business.


INTERNATIONAL TRADE CENTER WTO/UN (May 2010-Aug 2010)
Division of Market Development/MAR

Creation of Market Studies for several industries and products in LDCs
Develop training content including presentations, case studies and exercises for SMEs in less
developed countries
Development of training material in Spanish and English for the correct implementation of the ITC
Trade Tools
Elaboration of Market Profiles through the utilization of the different ITC Online Tools: Trade Map,
Investment Map, Market Access Map,


GERMANY TRADE & INVEST (GTAI) MEXICO OFFICE (Mar 2008-May 2008)

Development of a data base that contains social, political and economic information about Mexico
and Cuba
Research, investigative and analytic work on different industry branches in Mexico and Cuba.
Promotion of German-Mexican and German-Cuban economic and trade relations.



Computer Software:

Advanced: MS Office, ITC Tools, UN Comtrade, PC-TAS, Outlook, Internet
Intermediate: SAP Business One, Microsoft Project 2007, Dreamweaver, Fireworks,Camtasia,
Prezi



Languages:

Spanish Mother tongue German Intermediate (Zertifikat Deutsch and C1 Prfung)
English Advanced French Basic A2