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EuromonitorInternational2013 www.euromonitor.com
INDUSTRIAL CAPSULE: FURNITURE IN CHINA
14 Feb 2013
OVERVIEW
With the rapid growth of Chinas economy, especially the boom in the real estate industry, Chinas
furniture market has entered a phase of skyrocketing expansion, at a speed much greater than its
counterparts. Over 2006-2012, Chinas furniture market grew by a 20% CAGR annually, reaching RMB750
billion in 2012. Accelerating urbanisation in the country stimulated demand for furniture, although the
market is still at an early development stage, with only 16% of all orders coming directly from Chinese
households.
A 43% share of sales was attributable to capital formation activities by major B2B buyers, in particular
retailers, restaurant owners and local hoteliers. Public administration institutions accounted for 7% of all
value orders, followed by the automotive industry, with a 6% share. Other big spenders include education
establishments, as well as construction enterprises.
Chairs and seats are the best selling items in China, commanding a 47% share of the local furniture market.
Kitchen furniture formed the second largest category, with 13%, followed by office and shop furniture with
a 10% share. Such revenue distribution comes as no surprise in this market, where more than 80% of all
furniture orders are attributable to industrial and commercial clients. However, the picture is gradually
changing, and private consumers are playing an ever more important role in the market composition. For
example, demand for contemporary bedroom furniture, kitchen interiors and home office furniture have all
experienced strong growth over the past few years, and this is expected to continue in the future.

MARKET DEMAND


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PRODUCTION OUTPUT


PRODUCER SHARES


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PRODUCER PROFITABILITY


PRODUCTION FORECASTS


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DEFINITIONS
Furniture
Furniture is an aggregation of Chairs and seats, Office and shop furniture, Kitchen furniture, Other
furniture and Mattresses.
Chairs and Seats
This category includes manufacture of chairs and seats for offices, workrooms and domestic premises,
of any material; chairs and seats for theatres, cinemas and the like, of any material; chairs and seats
for transport equipment, of any material; sofas, sofa beds and sofa sets; garden chairs and seats as well
as finishing such as upholstery of chairs and seats.
Office and Shop Furniture
This category includes manufacture of special furniture for shops: counters, display cases, shelves;
office furniture; furniture for churches, schools and restaurants.
Kitchen Furniture
This category includes manufacture of kitchen furniture of any material.
Other Furniture
This category includes manufacture of furniture for bedrooms, living rooms, gardens; finishing of
furniture such as spraying, painting, French polishing and upholstering except of chairs and seats.
Mattresses
This category includes manufacture of mattress supports and mattresses.

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