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MARKET OVERVIEW
Market definition
The homewares market includes the following segments: home hardware, lighting, textiles and soft furnishings, and
window dressings. Home hardware includes the sale of crockery, cutlery, glassware, home cleaning, home storage,
ironing boards, kitchen utensils, rubbish bins and other home hardware like household scales and other mechanical
devices. Lighting includes the sale of lamp shades, light/lamp stands, light bulbs, and table and desk lamps. Textiles and
soft furnishings include the sale of bathroom textiles, beddings, cushions, futons, hammocks, mattresses, table linen and
other textile and soft furnishings like clothing and furniture coverings, door mats, laundry bags, parasols, shoe bags and
shopping bags. Window dressings include the sale of blinds, curtain poles, rails, curtains and hooks. The market is
valued at retail selling prices with any currency conversions calculated using constant annual average 2011 exchange
rates.
For the purposes of this report, Asia-Pacific comprises Australia, China, India, Indonesia, Japan, New Zealand,
Singapore, South Korea, Taiwan, and Thailand.
Market analysis
The Chinese homewares market grew strongly between 2008 and 212. The market is forecast to continue expanding at
a strong, but decelerated, rate.
The Chinese homewares market is expected to generate total revenues of $31.1 billion in 2012, representing a
compound annual growth rate (CAGR) of 9% between 2008 and 2012. In comparison, the Japanese and Indian markets
will grow with CAGRs of 1% and 7.7% respectively, over the same period, to reach respective values of $24.1 billion and
$5.8 billion in 2012.
The textiles and soft furnishings segment is expected to be the market's most lucrative in 2012, with total revenues of
$19.1 billion, equivalent to 61.3% of the market's overall value. The home hardware segment will contribute revenues of
$7.2 billion in 2012, equating to 23.1% of the market's aggregate value.
The performance of the market is forecast to decelerate, with an anticipated CAGR of 8.5% for the five-year period 2012
- 2017, which is expected to drive the market to a value of $46.8 billion by the end of 2017. Comparatively, the Japanese
and Indian markets will grow with CAGRs of 0.9% and 9.4% respectively, over the same period, to reach respective
values of $25.2 billion and $9.1 billion in 2017.

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