Professional Documents
Culture Documents
TO:
FROM:
GLEN BOLGER
RE:
DATE:
Methodology
Public Opinion Strategies conducted a telephone survey of 400 likely voters in the 13 th
Congressional District of Illinois. The survey was conducted September 17-18, 2014, and included
120 interviews among cell phone only respondents. It has a margin of error of +4.9% in 95 out of
100 cases.
Key Findings:
The political environment in the 13th District is favorable to Republican candidates.
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Just 24% of voters say the country is headed in the right direction; nearly three-infour voters (71%) say the country is off on the wrong track.
President Obama has a dismal job approval rating in the district. Just 38% of voters
approve of his performance as president, while 58% disapprove 45% of them
strongly.
The gubernatorial race is not competitive in the 13th District: Republican Bruce
Rauner leads Democratic incumbent Pat Quinn 47% to 30%, while libertarian Chad
Grimm clocks in at 10%.
Rodney Davis has a significant name ID and image advantage over Ann Callis.
Daviss name ID is 85%, and his image among voters is 41% favorable/21%
unfavorable.
Fewer than two-in-three voters (63%) have heard of Ann Callis, and her image is
polarized: 19% of voters have a favorable impression of her, while 17% have an
unfavorable impression of her.
Davis has opened up a 19-point lead over Ann Callis on the ballot test.
Davis earns the support of 55% of voters, while just 36% of voters back Callis.
Davis has a committed vote of 36%, equal to Calliss total support. Just 7% of voters
are undecided.
Davis leads by eight points among ideologically moderate voters, 49% to 41%.
Davis earns majorities in all of the 13th Districts three media markets.