Professional Documents
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Chapter Title
16/e PPT
What Is Strategy
and Why Is
It Important?
Screen graphics created by:
Jana F. Kuzmicki, Ph..
!roy "ni#ersity$F%orida &egion
McGraw-Hill/Irwin Copyright 2008 by The McGraw-Hill Companies, Inc !ll rights reser"e#
1-2
'Without a strategy
the organization is
%ike a ship (ithout a
rudder.)
Joe% &oss and *ichae%
Kami
1-3
Chapter Roadmap
Dire'tion to head
!. 1o* shou#d it get there?
Compete su''essfu##y
Condu't operations
Wal-!art
outhwest "irlines
%e'hno#ogi'a# 0rea+throughs
Crisis situations
1-1<
+ig. 1.: - Company3s Strategy 5s
Partly Proacti/e and Partly Reacti/e
1-2=
Cra*ting Strategy 5s an
28ercise in 2ntrepreneurship
Do ne* things or
to issues of
Does not entai# a'tions and 0ehaviors that 'ross the #ine
from 2shou#d do3 to 2shou#d not do3 and 2unsavory3 or
2shady3 and
Monitor 0ehavior
4/&.O&!"3C/ -/-