Team McGinnis

MCGINNIS GUIDE FOR SELLERS

Team McGinnis has successfully guided home sellers through one of the
toughest real estate markets in generations. Now in 2014, the Marin County
market has rebounded and many sellers are seeing multiple offers and sale
prices approaching, if not exceeding, 2007 peak prices.

Even in a sellers market though, you cannot take success for granted. To sell
a house quickly and for top dollar, you still need to present it in a way that
appeals to a broad range of buyers. You still need extraordinary marketing.
You still need an agent with a large network.

With a proven track record, the right skill set and years of experience, Team
McGinnis has all the tools to sell your home. If youre serious abut selling your
home, then were serious about getting the job done. Whom you work with
matters. We look forward to hearing from you.
Kevin McGinnis
Cell: 415.725.1911
k.mcginnis@sothebysrealty.com
BRE# 01793143

Erin McGinnis
Cell: 415.725.1940
e.mcginnis@deckerbullocksir.com
BRE# 01796588
We Sell for Top Dollar...
75 ALCONBURY WAY
Multiple offers received
Highest neighborhood sale price in 7 years
$25,000 above the asking price
We have bought and sold many homes
over the years. Other realtors have gotten
the job done for us, but working with Kevin
and Erin felt more like working with a terrific,
competent, professional and ethical family
which, of course, they are!
Kevin is so even tempered and relaxed. His experience tells him when things are important
and when to just let go. That calm, reasoned approach is exactly what is needed to make a
client feel they are in good hands.
-Brian Putman, DDS (Dr. P) and Susan Putman, Sellers
1147 HIGHLAND DRIVE
9 offers received
$46,000 above the asking price
Highest price per square foot in 4 years
We have moved many times over the
years, and have never worked with a
more professional agent than Kevin.
Originally we engaged Kevin and his
wife Erin just to advise us on remodeling;
no strings attached. Their suggestions
added significant value when it came
time to sell. And the staging service,
which is free, was a true differentiator.
-Arvid and Barbara Kretz, Sellers
Selling one's home is such an emotional
experience, not to mention there is a lot of
money on the line. Add those two together
and you get intensity!

Over and Over Again
17 WASHINGTON STREET
Multiple offers received
Highest price per square foot in 5 years
$45,000 above the asking price
My goal was to sell my mom's house quickly and
I absolutely recommend Kevin. He gets results
and makes the process easy.
Kevin is very attentive and has strong neighbor-
hood knowledge. When you hire Kevin, you get a
strong family team that includes staging, estate
sale services anything to make a timely sale
possible. Kevin was my best friend throughout the
whole process!
-Greg Palmer, Seller
Kevin was unbelievable in helping us sell
our home. From start to finish, he inspired
confidence and had a very professional
demeanor.
He and Erin worked together to make the
house ready to sell and we immediately
received offers. When we had multiple
offers, he guided us expertly through the
negotiation phase so that we closed
smoothly.
-Alicia Suski, M.D.,
42 TERRY CIRCLE
Multiple offers received
Highest price per square foot in 5 years
Sold for 100% of asking price
Table of Contents
- THE TEAM
- OUR BRAND
- OUR MARKETING APPROACH
- HOME STAGING
- IN CLOSING

The Team
KEVIN MCGINNIS
Realtor

Kevin works full time as Realtor for Marin Countys only locally-owned
and 100% Marin-focused real estate company, Decker Bullock
Sothebys International Realty.

The Sothebys brand is recognized here in Marin and around the globe
as the unparalleled leader in luxury home sales.

In his business, Kevin believes in delivering luxury service at every
price point.

Kevins knowledge of his community, understanding of his clients
needs and winning marketing strategies have earned him repeat
business and life-long relationships with clients.

TEAMWORK DIVIDES THE TASK AND DOUBLES THE SUCCESS. -UNKNOWN

ERIN MCGINNIS
Realtor
Property Preparation Specialist

Our listings are among the most well-presented homes on the market,
and its thanks to Erins expertise in helping homeowners prepare their
homes for sale.

Erin evaluates each homes strengths and weaknesses and comes up
with what we call The Battle Plan: a comprehensive action plan to
get the property in tip top shape, always with a smart budget in mind.

Erin not only holds her real estate license, but she is also an Accredit-
ed Home Stager and she stages all of our listings at no cost to the
client as part of our unmatched customer service.


SYNERGY THE BONUS THAT IS ACHIEVED WHEN THINGS WORK
TOGETHER HARMONIOUSLY. -MARK TWAIN
SHARON MEDLEY
Transaction Coordinator, Lead Assistant
Sharon expertly manages the escrow process to ensure a smooth
transaction. She is a highly organized, motivated team member who
keeps track of deadlines and makes sure key paperwork is done cor-
rectly and on time.

Sharons role as lead assistant involves her coordinating marketing
activities to ensure maximum exposure for each listing.




Our Brand
Far Reaching


Unlike many traditional franchises or regional real estate
firms, the Sothebys International Realty brand has
representation in like markets around the globe. Home
sellers benefit because these markets can act as catalysts
for one another in generating customers.
What Sothebys
Means to You
Some call Sothebys International Realty the Tiffanys of the
real estate industry. While our brand is known for luxury, our
focus is providing an extraordinary customer experience in any
price range.

Whether you are selling a $400,000 condo or a multi-million
dollar estate, the Sothebys brand name elevates your property
in the minds of buyers. Since the start of the Sothebys Auction
House in the year 1744, the name has been synonymous with
luxury. Sothebys has been entrusted with selling some of the
worlds finest treasures for 270 years.


Our Marketing
Approach

Marketing
Dominance
TEAM MCGINNIS VS. OTHER AGENTS
-Team Approach

-Professional Photography

-Professional Home Staging

-Specialized property website

-Electronic Ad Sent to all Marin
Sothebys Agents

-Advertise Listing on 7+ Social
Media Platforms

-Google Optimized Blog Post

-Open House Advertising in
Marin IJ Print & Online Editions

-Mega Open House

-Video Tour Posted to YouTube,
Second Largest Search Engine

-Direct Mail Campaign to 5,000
Homes

-Professional Copy Writing on all
Marketing Pieces
-Solo Agent

-Point & Shoot

-No Staging or Do-it-Yourself

-No Property Website

-No Electronic Ad Campaign


-Ads on One or Two Social
Media Platforms, or None at All

-No Blog Post

-Inconsistent Open House Ads


-Little Effort Given to Open House

-No YouTube Presence


-No Direct Mail Campaign


-Sloppy Grammar
We Attract Savvy Buyers
Through the Following Media

Marketing Timeline
PRE-MARKET
-Install Coming Soon Sign and Flyer Box to Create Buzz
-Guide Seller Through Property Prep Battle Plan
-Stage House
-Take Professional Photos of Interior and Exterior
-Pitch Listing to Sothebys Agents at Buy/Sell Meeting

TUESDAY
-Submit Listing to Multiple Listing Service
-Submit Listing Information to List Hub, which aggregates to hundreds of websites
-Prepare All Marketing Materials
(Direct Mail, Flyers)
-Place Print and Online Ads
WEDNESDAY
-Brokers Open House at Property (9:30 a.m.-12:30 p.m.)
-Update Seller on Brokers Open House Activity, Agent Feedback
-Write and Publish Blog Post
-Social Media Marketing

THURSDAY-SATURDAY
-Agent Showings at Property
-Provide Any Feedback to Seller
-Replenish property flyers if needed
SUNDAY
-Mega Open House (catered, 12:30 p.m.-4:00 p.m.)
-Update to Seller

Marketing Timeline
FOLLOWING WEDNESDAY
-Offers Due and Reviewed


WEEKLY
-Open Houses
-Print and Online Open House Ads
-Property Showings and Follow-Up
-Online Advertising (Facebook Ad Targeted to Potential Buyers, Craigslist Ad
Refreshed)
-Weekly Update to Seller on Property Marketing and Activity
Kevin is available! I don't remember a time when he didn't answer his
phone! He was also always punctual, showing respect for the client's
time. We were out of town for most of our selling experience and our
yard required a lot of upkeep. Kevin came over twice a day to water
and maintain our landscaping - really full-service!
Dr. Brian Putman and Susan Putman, Sellers
Our Sales Approach
Our sales approach is simple we do what it takes to sell your home
for the most money possible and in a timely manner.

Our strong focus on property preparation and presentation is a vital
component of our success, and it sets up apart from other agents.
Every house we list gets a customized plan and all the work we do for
you is included in our service.

As the results on the following page indicate, our sales approach
simply works.
Our Sales Results
SALE PRICE AS A PERCENTAGE OF LIST PRICE
We sell for an average of 101.4% of the list price (average market 100.1%)
WE AVERAGE
1.3% MORE
TO YOU!
THATS
THOUSANDS OF
DOLLARS MORE
IN YOUR
POCKET!
Recent Sales
7 Woodbridge Way
1181 Midway Ct.
75 Alconbury Way
30 Richardson Rd.
130 Garner Ct.
17 Washington St.
34 Washington St.
524 Bolling Cir.
27 Richardson Rd.
80 Oak Grove Dr.
200 Deborah Ct.
15 Presidio Dr.
1147 Highland Dr.
25 Green Point Ln.
255 Country Club Dr.
16 Hollyleaf Way
17 Longwood Dr.
122 Amelia Way
54 Gann Way
1404 Cambridge St.
123 Emerson Ave.
15 Mystic Ln.
45 Terry Cir.
22 Richardson Rd.
15 Olive Ct.
150 Garner Ct.
1124 Highland Dr.
28 Oak Grove Dr.
19 Presidio Dr.
114 Maybeck St.
28 Tan Oak Way
24 Hollyleaf Way
3 Olive Ct.
11 White Oak Way
6 Wallace Ct.
701 Arthur St.
27 Richardson Rd.
43 Aaron Dr.
105 Laurelwood Dr.
14 Balboa Ct.
7 W Barberry Pl.
6 Silver Maple Pl.

CITY AREA ADDRESS SALE PRICE
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
San Rafael
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Novato
Traditions, Hamilton
South of Presidents
Traditions, Hamilton
South Gate, Hamilton
Presidents
Presidents
Presidents
Meadow Park, Hamilton
South Gate, Hamilton
Pointe Marin
Hillside Park, Ignacio
South Gate, Hamilton
Hillside Park, Ignacio
Green Point
Marin Country Club
Pointe Marin
Sun Valley/Racquet Club
Hamilton Park, Hamilton
Hamilton Park, Hamilton
Presidents
South Gate, Hamilton
Sunny Cove, Hamilton
South of Presidents
South Gate, Hamilton
Olive Court
Presidents
Hillside Park, Ignacio
Pointe Marin
South Gate, Hamilton
South Gate, Hamilton
Pointe Marin
Pointe Marin
Olive Court
Pointe Marin
Presidents
Presidents
South Gate, Hamilton
Hillside Park, Ignacio
Pointe Marin
Bayside, Hamilton
Pointe Marin
Pointe Marin
Pending
Pending
$800,000
$810,000
$825,000
$620,000
$707,000
$432,000
$760,000
$785,000
$800,000
$850,000
$915,000
$900,000
$990,000
$1,000,000
$745,000
$409,000
$410,000
$477,000
$590,000
$600,000
$649,000
$650,000
$699,000
$713,400
$715,000
$755,000
$764,000
$765,000
$775,000
$784,000
$799,000
$790,000
$475,000
$475,000
$630,000
$785,000
$1,075,000
$619,000
$1,065,000
$975,000
Seller Checklist
Contacted Team McGinnis and scheduled and appointment
Met with Team McGinnis to discuss strategy for selling my home
Formal listing presentation, Comparative Market Analysis
Executed sales agreement
List price established
Team McGinnis walkthrough/property evaluation
Seller receives Team McGinnis Battle Plan
Staging day
Coming soon yard sign installed
Professional photos taken
Marketing campaign started
-Brochure/flyers ordered
-Property profile submitted to Multiple Listing Service
-Property website launched
-Direct mail campaign
-Online marketing campaign
-Email campaign
-Print advertising
Brokers Open House, Public Mega Open House, Showings
Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer accepted
Inspections and disclosures completed
Contingencies removed
Property closes
Refer friends to Team McGinnis
Home Staging
Complimentary to You
HOME STAGING HELPS SELLERS GET THE HIGHEST POSSIBLE
PRICE IN ANY MARKET.
We give it to you for free.

Staging is critical to the successful sale of a house. In fact, its so
critical that years ago we decided to include it in our service.
This ranges from consultations to the full staging of a vacant house and
it represents a $500-$5,000 savings to you.


Benefits of Staging
FIRST, WHAT IS HOME STAGING?
Home staging is the act of preparing and showcasing a house for sale. Profes-
sional home stagers apply their knowledge of real estate, home renovations and
creative design to attract a buyer.
Preparing a property involves all or part of cleaning, de-cluttering, updating and
repairing, while showcasing is the process of arranging furniture, accessories, art
and light.
Its true that buying a home involves lots of numbers, but even so, its largely an
emotional process. Before someone will buy a home, they must connect to it
emotionally. Our team uses the right furnishings and accessories to create
impressive spaces that show off the homes potential and capture a buyers
interest.
BENEFITS
Professionally staged homes present and show better than competing hous-
es for sale, including new construction homes and higher-priced houses.

Staged properties will sell faster when compared with houses that have not
been staged. From the date of listing until the day of closing, home staging
shortens this time frame, even in a slow real estate market.

Staged properties look the very best in MLS photos, and more than 90% of
home buyers begin their search online.

Staged properties can increase the number of offers and selling price in hot
markets.

Buyers view professionally staged listings as well-maintained.

Buyers agents recognize that professionally staged listings are move-in
ready and are inclined to show staged properties.
Before & After
Before: Empty rooms look smaller than furnished rooms.
They can be cold and uninviting.
After: We brought in the right furnishings to showcase
the room.
Before: The dining room furniture, wallpaper border
and window treatment were outdated and took focus
off what was otherwise a very nice room.
After: The seller removed the border and window cov-
ering and we added furniture. Now buyers could see a
desirable dining room.
BUYERS ONLY KNOW WHAT THEY
SEE, NOT WHAT IT COULD BE.
-BARB SCHWARZ,
FOUNDER OF HOME STAGING
In Closing
We hope you have found the McGinnis Guide to be
informative. Now the next step is simply to contact us
to schedule an appointment to put Team McGinnis to
work for you.

Kevin McGinnis
Cell: 415.725.1911
k.mcginnis@sothebysrealty.com

Erin McGinnis
Cell: 415.725.1940
e.mcginnis@deckerbullocksir.com
MORE MONEY. BETTER RESULTS. EVERY TIME.
All statstcal informaton contained herein is from BAREIS MLS and is
considered reliable but is not guaranteed.