GROUP PAPER

This is our final group assignment. This group paper is designed to

facilitate our integration of major management/business themes
explained to us during the first four weeks of the course.
1B-DG5
1. Novia Amalia Rizky 19714133
2. Rr. Rahmanissa Salsabila 19714134
3. Nisa Nurjanah 19714137
4. Tari Sri Rejeki 19714139
5. Vida Fitriani 19714140
6. Yoko Sariputra 19714141
7. Muhammad Fajar P - 19714159
1. How are financial management, operations management, marketing, human
resource management, and leadership related to one another and how does each
supports business? Give an example for each function based your observed business!
Use any relevant concepts you think are critical or essential in answering this question!
Answer :
Before answer the questions, let us tell the definition about 5 important things that related to
one another and support business. These are:
1. Financial management :
Financial management is the way to give us explanation about how to measure the
condition of a company through financial report. Financial management have the
ability of a business to earn profits depends on the effectiveness an efficiency of its
operations as well as the resources available to it. Profitability analysis focuses on the
relationship between operating result and the resources available to a business.
2. Operations management :
Operations management is management of the conversion process which transforms
inputs such as raw material and labor into outputs in the form of finished goods and
services.
3. Marketing :
Marketing is the process of discovering the needs and wants of potential buyers and
customers and then providing goods and services that meet or exceed their
expectations.
4. Human resource management :
Human resources management is a systematic and planned process that will be
undertaken by companies and organizations to ensure the availability of human
resources at the right time, with the competencies and matched with the right
investment.
5. Leadership :
Leadership is a capacity of A to influence B, and B will behave align and toward A
wants to achieve targets.
Financial management, operations management, marketing, human resources management
and leadership were related to one another. Because if a person has good leadership skills,
then he/she could be placed in the working section that matches with their talent and potential
by human resources management. After that, human resources management direct the human
resources to make money. They will be able to do good marketing like getting the right goods
or service to the right people at the right place, time and price using the right promotion
techniques. That process, among others, are called operations management. The input form
like customer and material input, which is processed by the components and produce finished
goods or services that will be a source of income, profits and losses which can be calculated
by financial management.

This is an example for each function based our observed business:
1. Financial Management:
Accordance to the financial management function itself, in Chatime business,
financial management give Chatime about ratio analysis, income statement and
balance sheet so that can be a benchmark for Chatime to know the revenue
1
in
every month. Chatimes financial management can represent sold cup
2
in every
week.

2. Operations management :
In Chatimes operations management, there are 2 operations managements such as
operational production
3
and operational order
4
. Both of them are the process
which transforms inputs such as raw material and labor into outputs in the form of
finished goods and services.

3. Marketing :
Chatime have 4 parts of their marketing. First in product
1
, Chatime has 75 variant
menu, which is they release their new taste every 3-6 months. Second in place
2
,
the design of Chatimes outlet is very unique an cute. There's a photo frame which
attached to the wall as a decoration and its become background photo for people
who want take some picture in there. It also became one of the attractions why
many customers enjoy lingering at Chatime. Third the price
3
, it's among IDR 15k
IDR 24k for all regular size (exclude topping). Extra IDR 3k charge for upsize
cup portion into a large one, and a same charge for each additional topping. And
the last in promotion
4
, Chatime have many promotion through any social media
such as kakao talk, instagram, twitter, facebook and many more. They also have a
membership card for the customer who want special price, it makes customer
more excited to buy their products. They are really try to providing the best goods
and services to their potential buyers like the main function of marketing.

4. Human Resources Management :
The human resources management in Chatime really do nice job beacuse they
placed the human resources and organized them very well. There are 7 levels of
employees sructure. They make all of Chatimes employee comfortable with their
job and can do every single step in Chatimes outlet from take the order, be a
topping shakers, use the gadget for promote their products and clean up te outlet.
The human resources management try to make all employee have many skills.
Chatime has 15 employee, they doing shift session twice a day, morning and
afternoon. They work 8 hours a day regularly. And the salary is UMR Bandung
city. For Chatime, staff is key employee and also their assets.

5. Leadership :
Chatime has hey own human resource roles
5
like orienting and training new
employees, managing wages and salaries, providing incentives and benefits,
training and developing, then building employee commitment. In leadership
styles of Chatime, they work relationship both in vertical and horizontal way. The
staffs have a good relation with other staffs in every Chatimes outlet. So do the
staffs have a good relation with upper or lower employee because they make an
intense and nice communication with many ways. Like make an event and etc.
They are required to lead themselves respectively in the work, their performance
standards is 400-700 cups a day and they work 8 hours a day. While they work in
the room already be set in such a way to make the employees comfortable and
focused on their work.
2. What have you learned the most as a group about your observed business and its
management (just ONE thing you have learned)? Elaborate your answer with concepts
you learn in class and an example from your observed business

Answer :

We have learned about Human Resource Management Concept Managing People.
This is one of important process in the company. Because this concept is done sistematically
and programmatically by company to ensure availability of human resource at the right time
and suitable of investment or competence. Better managing people will be boosting business
performance. Managing people always associated with target of business and motivation of
employees.
As human capital, motivation becomes important to sustain the number of employees in
the company. It is the job of the human resource department to look into the different method
of motivation. A part from this certain health and safety regulation have to be followed for
benefits of the employees to increase their achievements. Besides that, the important thing to
make the human resources management framework in the company, so there are
specialitation of working.
This concepts have used in chatime. In Chatime, not only customer satisfaction which is
always observed by Chatime performance of its employees. At Chatime, employees become
one of the most important asset. Chatime believe that by making their employees feel happy
and comfortable at work, the performance of employees to serve their customers better. For
that, Chatime routinely hold the "Coffee Morning" event for all of Chatimes staffs. In this
event the employee can establish connected with other professionals in different branch. In
addition to make the relationship with every staffs keep tight and they can share anything
about work or their privacy. Let them happy and enjoy their free time after they do nice work
in one month. They also evaluate the one month work like find and solve the problems.
Besides that there are recreation event for the employees like tour to Dufan, Jakarta.
Employees in chatime also get salary UMR.
Anyway, in Chatime's human resources management framework, they do every single
steps to make everythings run smoothly. Start from the business needs, then they develop the
organization.They predict the needs of employees, analysis the specification position for the
team. Open recruitment and selection the human resource like interview, and others. In
Chatime, there is no minimum graduate for employees. It only needs someone who has the
talent and potential that can be developed and have serious desire in work. After that they do
the placement orientation, then in the end of every month, they conducted monitoring and
evaluation of performance. There is the management awards such as the provision of more
salary for each employee who successfully give best work than others.
Dago plaza outlet has 15 employee, they doing shift session twice a day, morning and
afternoon. They work 8 hours a day regularly. Shift options are 7am-3pm, 8am-4pm and
9am-5pm. There are 7 levels of employees sructure
5
. They make all of Chatimes can do
every single step in Chatimes outlet from take the order, be a topping shakers, use the gadget
for promote their products and clean up te outlet. The human resources management try to
make all employee have many skills. They also have human resources role like orienting and
training new employees, managing wages and salaries, providing incentives and benefits,
training and developing, then building employee commitment. The human resources
management in Chatime really do nice job beacuse they placed the human resources and
organized them very well.

3. What improvements would you suggest to your observed business in terms of financial
management, operations, marketing, HR management, and leadership (1 improvement
for each)? How would you do them? and why do you think they are important?

Answer :
This is our suggest for business that we already observed :


1. Financial Management : Chatime measure the condition of their company through
financial report that include ratio analysis, income statement,
and balance sheet. We have no doubt for chatimes financial
management. Because when we ask one of their employees
about their salaries, they feel satisfy and no problem with
that.

2. Operations :

Actually, Chatime has achieved higher levels of productivity
such as creating higher quality products, delivering better
customer service like always greetings to every customer,
achieving shorter delivery times and reducing labor and
material costs. But we want to suggest about more facility to
make Chatime outlet better than before. Such as electrical
socket, pray room, and bicycle parking area
6
. Why facility?
Because we thought it will make more customers
comfortable with Chatime and hopefully able to inspire
whenever they come and also support government program
Jumat Bersepeda in Bandung.

3. Marketing : Chatime have 4 parts of their marketing
(product,place,price,promotion). They do marketing
effectively and well, but to achieve better there are a few
things they have to improve in the marketing activities in the
place. Chatime too focused on Ace hatime only be built if
the Ace Hardware is built. Although it is basically Chatime
is part of the Ace and Chatime also greatly helped by the
Ace, but Chatime should open independently branches
without Ace as the support. With capital brand and
calculations of strategic place we believe chatime able to
more developed and capable of more and more branches.
Not only place, chatime also make a product
7
breakthrough.
Menu traditional indonesia maybe can develop chatime, for
instance Sweet Bajigur Bubble, Mango Cendol Desserts, Ice
Doger Latte, and may be Sekoteng Milk Tea. On the cup
8

there is writing on the benefits of the drink, For instance,
Thanks for healthier your body with a cup of us. Why
product? Because it will open opportunity for Chatime to
entered new class segment, like old people customers whose
interest with classical drinks.























4. HR Management :

Employee is a business key performance of Chatime.
Chatime consider that employee was one of the most
investment in company. To control the employee's
performance against customer, Human Resources can make
customer assessment of the service employees in a way to
make the program for the service employee satisfaction for
example Give me a green button if Mrs. Vanessa (name of
cashier) smile and greeting to you Another button service
satisfaction machine at the Shakers one, which is there
written Give me a green button if Mr. Candra has serve you
less than 20 seconds. It will gain enthusiasm for working in
Chatime joyfully, boost staff performance, and increase
productivity. In addition, Chatime might open recruitment
for new employee whose have disability with selection and
training. The impact will be perceived for disable-people in
Indonesia that open their mind for keep survive in life, not
for resigned.

5. Leadership : Leader is a most important role in any other company.
Leader has influence whose create work-atmosphere and
motivate their partner (staff). For the improvement, the
store-leader has doing an innovation every day, forecasting
what should they done in the future, like read newspaper or
up to date with social media which is make Chatime
dynamic and become trendsetter.

APPENDIX

Pink color :
1. Revenue
Average Price Totals Perdays Permonth
Weekdays Rp 21.000 400 Cups Rp 8.400.000 Rp 252.000.000
Weekend Rp 21.000 700 Cups Rp 14.700.000 Rp 441.000.000
Promotion Rp 21.000 1000 Cups Rp 21.000.000 Rp 630.000.000

2. Represent Sold Cup


Sales in a Week

3. Operational Production








0
200
400
600
800
1000
Weekday
Weekend
Special
promo price
Warehouse
SHAKERS
POURING
TOPPING
SHIELD
Tea
Makers
Topping
Makers
Ordered
Materials by
Staff
Small Warehouse in
Outlet Store
Storage
Refrigerator
4. Operational Order


5. Employees Structure
















SHAKERS
POURING,
TOPPING,
SHIELD
THE CUP
PICK UP
YOUR
FRESH


Cashier Struck
Order
Customers
Cashier
Struck
Order
Customers
Order
Owner
Head of Manager
Staff
(divided into cashier, administration, shaker, and production)

Storeleader
(organizing staff)
Teamleader
(leader of staff)
Manager area
(controll an area which copnsist several Chatime outlet store in a
same area
Supervisor
(organizing one Chatime outlet store internally and externally)
Green Color:
1. Product

2. Place



3. Price




4. Promotion








5. Human Resource Roles



6. Bicycle Park Area



7. Product

8. Product