HU 302 ENTREPRENEURSHIP PROJECT

PROJECT OVERVIEW
Submitted To Submitted By
Dr. Anju Singla Devendra kumar verma
Applied Science Department SID - 12104048
PEC University of Technology Chandigarh Branch - Electrical

Topic:- Software Application Developer Entrepreneur
Objective:- Main objective of this project is to analyse that how software application can
became a path for earning huge profit. A good idea, some innovation and technical
knowledge can became a boon to app developers and why some apps fail to mark their
presence and some gains tremendous popularity.
Overview:-
Case study on some successful application like
Hike: - for competing with existing market of innovative publicity
Whatsapp:- great innovation in setting a new trend of messaging
Flappy Bird:- created billion dollars from a add taking between graphics application
Case study on some Failed application like
Medical Application: - could be helpful to a great seldom of people but failed application
made by student of PEC itself which had potential but failed due to lack of publicity.
Specified application:- Talking Tom
Outfit7, best known for its flagship entertainment brand Talking Tom & friends was founded by
a group of entrepreneurs in 2009. Led by CEO and co-founder Samo Login, Outfit7 created
Talking Tom in 2010 and as of July 2014 there are now six characters (Talking Tom, Talking
Angela, Talking Ginger, Talking Ben, Talking Pierre, and Talking Gina) and a total of 14 apps
within the Talking Tom and Friends umbrella brand.
Talking Tom and Friends is lauded as the fastest entertainment app series to reach 300 million
downloads; this was achieved just 19 months after its launch. The app franchise then went on to
hit one billion downloads in June 2013 and in February 2014 it was announced that the apps had
reached 1.5 billion downloads globally and had more monthly users than Twitter. the Talking
Tom and Friends apps have been praised for their successful combination of unique humor,
creativity and self-expression.
A case study would be done on technical aspects, idea of particular app emerged and come into
existence. Why people spent their time on particular and liked so much.
Conclusion:- A complete analysis of the software application will be given. Also, why most
of the app made by individuals people of having good idea are not able to convert it in something
bigger and popular.