Professional Documents
Culture Documents
Aime Brisebois
June 3, 2013
Introduction
To obtain the necessary permits and get approval, most resource developments
such as a mines, oil and gas installations, and hydro-electric power projects require
community / public consultations. Governments at all levels require consultation on a
range of environmental issues including oil and gas development and many consultations
are spatially defined and localized in nature, that is, proposed developments may have an
impact on a specific geographic radius surrounding the projectOver the years, the
methodology for public consultation has evolved to include public information meetings
and hearings, telephone polls and surveys, and most recently online
engagement.Telephone surveys are less relevant with declining land line use. The digital
divide argument is no longer germane as the majority of residents are online via email or
social media. The increase is online users has again been shown by the 2012 Ipsos
Canadian Interactive Reid Report. Internet communication technology has made it
possible to reach a broader spectrum of the public. Until recently, that interaction has
been anonymous and anecdotal at best.
Increasingly, government is also emphasizing evidence-based decisionmaking. Governments at the municipal, provincial, and federal are legislating public
engagement. Governments at various levels recognize that existing community
consultation methods lack in reaching a broad demographic. Public meetings attract the
ideological minority. The Internet offers fresh potential to reinvigorate the dialogue as
public engagement practices are changing over time, well beyond traditional bounds of
public hearings
PlaceSpeak, a new applied online tool to support stakeholder and public
engagement, is revolutionizing and innovating sustainable approaches to online
community consultation.PlaceSpeak authenticates citizen users to their addresses and
provides the ability to both consult directly with proponents and be counted in terms of
providing verifiable data for decision-making. The advent of PlaceSpeak represents a sea
change in public engagement best practices, and has been developed in Vancouver with
the support of the NRC-IRAP and MITACS Accelerate.PlaceSpeak provides a controlled,
secure, privacy-protected, transparent platform for both industry and citizen users to
gather public opinions on various proposed developments in a community or nation-wide.
OBJECTIVES
The objective of this research was to explore the use of online public consultation
and the use of social media in online public consultation to advance best practices within
the resource development industry. The MITACS project aims to research the ways in
which online consultation generally, and the PlaceSpeak platform in particular, can
enrich public consultation processes by engaging populations normally not connected to
or involved with natural resource development consultation through current and
traditional outreach methods.
Given the rise of social media in everyday life of citizens, exploring the ways in
which social media has, does, and can influence public consultation remains to be
illuminated. Because social medias potential of using online consultation initiatives has
not yet seen its mass popularity as a participatory tool for planners, further research is
needed to gain insight into past challenges of adopting online consultation methods,
current initiatives being explored as well as future directions online consultation may
explore with respect to the resource development industry
This project seeks to explore the potential for online consultation in the resource
development industry with subgroups including 1) Environmental & Engineering
Consultants; 2) Public Engagement, PR & Communications companies; 3) First Nation
Communities; 4) Provincial & Federal Departments; and 5) Industry Associations.
Geographically, the research was conducted in Vancouver Lower Mainland, and then
expand through British Columbia.
Methodology
Literature Review and Database Building
I researched the current landscape of the resource development industry in the
Lower Mainland in order to create a research database for the five subgroups listed in the
Objectives above.
The initial literature research provided key framework in creating the consultation
guide to conduct meetings with key informants in the resource development industry
according to each subgroup. The consultations with individuals in the industry were
transcribed and analyzed for key themes including, but not limited to: challenges of
public consultation generally, past experiences (if any) with online consultation and
social media, current initiatives and plans, current visions (if any) for online consultation.
Using PlaceSpeak as a model, the research aimed to illuminate opportunities for growth
in online consultation, and what needs to be done in order to support online consultation
initiatives.
Results
The following section summarizes the interviews and responses with key personnel in the
natural resource sector spanning many specialties and the other outreach initiatives
completed.
Interviews and Responses
Table 1. Summary of interview with an environmental consulting group in BC who
works primarily in the mining sector
Previous Experience
with Online Public
Engagement
No
Opportunities of online
public engagement and
PlaceSpeak
Key Themes
No
Opportunities of online
public engagement
Opportunities of online
public engagement
Key Themes
Challenges with
online public
engagement
n/a
Opportunities of
online public
engagement
No
Challenges with
online public
engagement and
PlaceSpeak
specifically
Opportunities of
online public
engagement
Key Themes
Education, outreach
Can see the tool being useful for a potential developer that is
coming into her small town
Helpful to reach out to many rural residents
No
Challenges with
online public
engagement
Opportunities of
online public
engagement
Key Themes
No
Challenges with
online public
engagement
Opportunities of
online public
engagement
discussions, etc.
Articles
Two articles were written to summarize the use and need of a tool like PlaceSpeak
in contaminated sites redevelopment and summarizing the use of online tools in general
to be printed in the British Columbia Environmental Industry Association (BCEIA)
weekly newsletter sent out to over 3000 members and in the ECO Canada newsletter.
reinvigorate the dialogue as public engagement practices are changing over time, well
beyond traditional bounds of public hearings.
Overall, natural resource managers and developers can use PlaceSpeak as a tool to
manage single or multiple public consultations and projects in one place. PlaceSpeak
applications range from gathering public opinion on the implementation of hydro-electric
dams to the renewal of specific transportation plans and route options. Looking forward,
PlaceSpeak intends to broaden its application into the contaminated sites field and other
natural resource sectors by providing a value-added service to current public engagement
If you have any questions or comments about the use of an online tool for public
engagement in the natural resource sector, please contact:
Recommendations
PlaceSpeak has an opportunity to provide valuable information to the stakeholder
engagement specialists in the natural resource and environmental management field.
Industry professionals appeared both optimistic and cautious when discussing PlaceSpeak
as an option. Potential proponents were optimistic about the need to engage the public
early on in natural resource management projects because of the strong emotions evoked
from development of green space. Potential proponents were cautious about the aspects
of the discussion surrounded the nature of the security and privacy of PlaceSpeak.
Placespeak can play an important role in public engagement but may need to take the
following suggestions into consideration to be successful in the new field.
(A) Privacy
A primary theme of all the discussions with potential clients surrounded privacy
and security of the publics personal information and of the topic page itself. PlaceSpeak
is currently working on improving the legal and privacy aspects of the platform.
Employees at PlaceSpeak who are making presentations could be informed on the precise
nature of PlaceSpeaks privacy in order to clearly communicate the privacy
considerations to potential clients. Employees at PlaceSpeak may benefit from an hour
long workshop on the privacy aspects of the platform.PlaceSpeak may wish to consider
moving away from the green dot imaging on the maps, in order to improve the privacy
of individuals in remote locations who may feel exposed by the green dot, despite it being
within the polygon. PlaceSpeak may want to consider creating a private discussion board
only viewable to connected or invited users.
In the natural resource industry, PlaceSpeak has already considered, specially for
the Standard Land and Rogers Topic Page, additional verification levels into the
platform to satisfy the security needs of potential clients. Standard Land and Rogers were
the first to suggest the additional level of verification and as a result, PlaceSpeak added in
a new level of verification including a home phone and/or cell phone number. As more
and more large corporations begin to look at PlaceSpeak as an option, the importance of
user verification will become increasingly important. Industry will want to control their
outgoing message and control the incoming comments by ensuring users are verified to
place.
(B) Modifications/Control
Primarily from our discussions with Standard Land and Rogers, industry appears
to want control over the messaging of the website. The control stems from wanting to be
honest and upfront with users i.e.Rogers was concerned with leading on users to thinking
they can change the location of their proposed cell phone towers. I created a document
highlighting the editable and non-editable aspects of PlaceSpeak to help Rogers
understand how much flexibility PlaceSpeak allowed in particular changes such as
wording on buttons (Appendix I). Moving forward, PlaceSpeak may want to consider a
plan of action to use when approached by these questions by clients. A plan of action
could include using the document in Appendix I as a guide for all industry, it could mean
changing the flexibility of modifications based on the subscription selection, or the plan
of action could include a combination of the two.
(C) Clarity of Message
First time visitors to the PlaceSpeak website did not immediately grasp the full
meaning and usefulness of PlaceSpeak. Each organization, to whom I sent the
PlaceSpeak link prior to our meetings, required further explanation about why and how
PlaceSpeak is a useful tool to their organization. Additional basic messaging appropriate
for participants outside of the academic world on the home-page could improve the
retention of first time users to the site. Specifically, Lola Jean Gentles from Transition
Towns suggested a change as simple as moving the About and How it Works section
to the top of the home-page. Another suggestion from Tim Robillard at Standard Land
was to improve the communication on the web page about the results-by-geography
aspect of PlaceSpeak.
Interviewees were concerned about their users feeling spammed if they receive
emails about other consultations after participating in a specific consultation. Users may
also feel like the privacy of PlaceSpeak is reduced after receiving information about a
different topic, while having signed up for another. Including information when a user
signs-up for PlaceSpeak describing the email notification feature (as opposed to a check
box) may mitigate the issue.
Conclusion
In general, most interviewees agreed that PlaceSpeak adds value to public
consultation through generating verifiable data to support natural resource development
and local decision-making by communicating with citizens online according to their
actual address. Resource managers and developers can use PlaceSpeak as a tool to
manage single or multiple public consultations and projects in one place. PlaceSpeak
applications range from gathering public opinion on the implementation of hydro-electric
dams to the renewal of specific transportation plans and route options. Continued
conversation with industry leaders about the use of an online public engagement tool like
PlaceSpeak in the industry will support PlaceSpeaks goal to successfully enter the
natural resource and environmental management field.
Looking forward, PlaceSpeak looks to broaden its use in the natural resource and
environmental management field by providing a value-added service to current public
engagement strategies. PlaceSpeak can help consultants and developers gather defensible,
geographically coded, information for their clients to satisfy the regulated need for public
engagement in various developments.To be successful in a new field, PlaceSpeak may be
interested in modifications highlighted in this report to be more appealing to new
potential clients without changing the main message of, claim your place, speak your
mind, influence the outcome.
APPENDIX I
EDITABLE FEATURES
Last updated: May 7, 2013, AB
The following two tables summarize the editable and non-editable features of the
Topic Page of PlaceSpeak (Table 1) and the Topic Edit Page of PlaceSpeak (Table 2).
Keep in mind that PlaceSpeak strives to make the platform as participant/proponent
friendly as is feasible and we are always adding suggestions from participants and
proponents to our update list. Note: Currently, if there is no option for editing on the
PlaceSpeak topic edit page then the component is currently not editable.
Appendix I. List and description of editable and not-editable features on the Topic Page.
Feature
Editable? (YES/NO)
Buttons
Order of Features
Location of Features
General Appearance
YES: You can select which features you would like your
users to see.
Map
section
Appendix I.i . List and description of editable and not editable features on the Topic Edit
Page.
Section
Sub-Section
Topic Title
Team
Contact
Information
Editable? (YES/NO)
YES: Name your consultation topic in 50
characters or less.
Category
YES: Select your organizations label from a premade drop down menu.
New Team
Member
Administrators
Moderators
Organization
Information
Features
Who can
participate?
Overview
Overview cont
Featured Image
Featured Image
cont
Abstract
Description
Upload Existing
Map
Create Own
Keywords
Current Keywords
Current Keywords
cont
Recommended
Keywords
Surveys
LimeSurvey
FluidSurveys
Discussions
Resources
Images
Video
Documents
Links
Social Media
Polls
Participants
Widgets
Buttons
Reports
iFrame
Downloading
reports
Google Analytics
Notify
Publish
Notice Board