INNOVATIONS IN SUPPLY CHAIN MANAGEMENT ABSTRACT Supply chain innovation is important for companies of all sizes. It means looking at the way a company applies its assets, operating resources, and capabilities to develop new ways to satisfy customer needs. Companies should measure the value of innovations or improvements by how well they help meet customer demands Organizations are developing innovations across the entire supply chain continuum. Some key areas of activity include the following: Adapting. "The 'adaptive supply chain' has been the buzz over the last few years," Read says. Some organizations have moved beyond talking about an adaptive supply chain to actually implementing one, putting in place the necessary technology, people, and global operating models. This means companies will be operating with a global view of demand, "and a supply chain process enabled throughout the world to satisfy that demand," he explains. Collaborating. "Collaborating with trading partners is one key area of innovation today," says Read. In fact, supply chain collaboration has increased dramatically over the past three years, according to a recent Accenture survey. "Companies had been operating within their own borders, whether internally or around the world," says Read. "Today, they are looking beyond their boundaries, collaborating with their trading partners to collapse the time between sales and production or replenishment." Integrating. Breaking down silos and integrating functions helps companies develop creative solutions. In companies that excel at supply chain innovation, "supply chain managers and C-level executives usually have a good relationship," Langley says. "Companies that conduct business in an integrated environment can be more innovative." "To transform the supply chain, companies need to have a strong desire for internal and external collaboration," says Sundi Aiyer, principal and Americas supply chain operations capability leader, Capgemini U.S., Dallas. "Transformation cuts across departments and areas of focus within a company. It also usually links with the extended enterprise, such as key suppliers, customers, and channels. "Some companies talk about innovation; others deliver it," Aiyer adds. IBM is one company clearly delivering innovation. Areas for innovation Supplier demand planning Manufacturer demand planning Wholesaler / distributor Inventory planning Retailer Inventory planning Consumer Value / Price All these major points are connected with one or the other forms of transportation. Production planning, ERP Production Planning Demand Planning, Distribution planning, network modeling, Inventory optimisation, Warehousing and Distribution Air Freight, Sea Freight, Sea Air, Road, Rail, multimodal