FASCINATION ADVANTAGE

ASSESSMENT. Copyright 2014 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the
case of brief quotations embodied in critical articles and reviews. For information contact Hello@HowToFascinate.com.
YOUR FASCINATION ADVANTAGE

REPORT
CUSTOM
REPORT FOR
MYSTIQUE
+
PASSION
THE SUBTLE TOUCH
D I S C OV E R Y O U R S E L F T H R O U G H
T H E S C I E N C E O F F A S C I N AT I O N
DISCOVER HOW THE WORLD SEES YOU, THROUGH THE SCIENCE OF FASCINATION
JANE DOE LAMPYRIS NOCTILUCA
2 / 16 THE SUBTLE TOUCH : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
Increase your perceived value by understanding how you communicate most confdently
and authentically
Your Advantages: When you communicate using your natural Advantages, youre more
authentic and confdent, and that helps you make a positive impression. Find out your
most valuable traits, so you can be rewarded for what youre already doing right.
Primary and Secondary Advantages: Your most effective and effcient modes of
communication
Dormant Advantage: Your least effective and effcient mode of communication
Your Analytics: The data and detail behind how your personality already
stands apart
INNOVATION
PASSION
POWER
TRUST
MYSTIQUE
PRESTIGE
ALERT
GETTING STARTED
WHATS INSIDE YOUR FASCINATION ADVANTAGE REPORT?
If you dont know your Advantages, no one else will either. This report will describe how you are most
likely to impress and infuence others, so that you can focus on what youre already doing right.
FIRST LOOK:
NEXT STEPS:
DEEPER UNDERSTANDING:
A quick summary of how the world sees you at your best
Create Your Own Anthem
Optimize Your Teams Advantages
Fascinate Your Followers
Welcome Letter
At-a-Glance
Meet Your Archetype
n
Your Top 5 Speciality Adjectives: words
to describe how you add value
Archetype Matrix
LAMPYRIS NOCTILUCA
3 / 16 THE SUBTLE TOUCH : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
Inside this report, youll learn the cues and signals that youre intentionally or unintentionally
sending to the world, and the pros and cons of each. Youll fnd out what youre already doing
right, so you can do more of it. And, youll fnd out which situations could put you at
a disadvantage.
To be more successful, dont change who you are. Become more of who you are.
Read on, and Ill show you how.
Sally Hogshead
Creator of the Fascination Advantage

CEO and Founder of How to Fascinate

Hello@HowToFascinate.com
Twitter: @SallyHogshead
HELLO JANE,
Youre about to discover the best of yourself
through the science of fascination.
Other assessments measure how you see the world.
This one measures how the world sees you.
If youve already done a test such as
Myers-Briggs

assessment, DISC or Clifton
StrengthsFinder

, you already know how you see

the world. This is different. Now you can fnd out
how others perceive your communication, so you
can focus on your Advantages.
When you communicate using your natural Advantages, youll be perceived as more authentic
and confdent and this helps you make a positive impression.
How? Thats where this report comes in. The Fascination Advantage assessment is built upon
my two decades of leadership with some of the worlds most loved brands, and my teams
proprietary research on the science of fascination.
Heres how the world sees you at your best:
THE
SUBTLE TOUCH
YOU ARE
LAMPYRIS NOCTILUCA
HELLO LAMPYRIS,
4 / 16 THE SUBTLE TOUCH : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
YOUR FASCINATION ADVANTAGES
Your PRIMARY Advantage is your most effective mode of communication. When you
communicate with this Advantage, you are your most fascinating and infuential.
Your SECONDARY Advantage describes your second-highest mode of communication.
Like your PRIMARY Advantage, it describes how your personality is most likely to add
value.
When you communicate with your primary and secondary Advantages, you come
across as more confdent and authentic.
Your PRIMARY and SECONDARY Advantages combine to form your Archetype. Your
Archetype indicates how the world sees you.
Your DORMANT Advantage is the one that holds the least potential for you in
fascinating others. Its how you are least likely to infuence and impress others.
Want to learn more about your Archetype, and how it helps you stand out? Read on to
fnd out more about your personalitys most valuable differences.
AT-A-GLANCE
YOUR ARCHETYPE
Your Archetype is a combination of your
PRIMARY and SECONDARY Advantages.
THREE ADJECTIVES THAT DESCRIBE
HOW THE WORLD SEES YOU
1. TACTFUL
2. SELF-SUFFICIENT
3. MINDFUL
Your Fascination Advantage is the way in which your personality is most likely to add distinct value.
When you communicate using your Fascination Advantage, youre operating at your peak performance and youre
doing it effortlessly.
VIEW MY REPORT SALLY EXPLAINS YOUR ARCHETYPE
MYSTIQUE 01 YOUR PRIMARY ADVANTAGE
PASSION 02 YOUR SECONDARY ADVANTAGE
POWER YOUR DORMANT ADVANTAGE
LAMPYRIS NOCTILUCA
Lampyris, you're about to find out
how your personality is uniquely
hardwired to fascinate customers,
co-workers, and colleagues. You'll
also find out how your score
compares to our studies of hundreds
of thousands of participants.
Log into your account to watch the
video on the left, in which Sally
describes your unique personality
advantage. Turn the page to view
your Fascination Advantage Report.
5 / 16 THE SUBTLE TOUCH : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
THE SUBTLE TOUCH
MEET YOUR ARCHETYPE
HOW THE WORLD SEES YOU
n
You intrigue others with understated
communication
n
You possess a unique combination of
talents: rational thinking and a warm
personal style
n
At times you easily connect with people
with an affectionate, friendly approach. Yet
at other times you dont show your inner
emotions
n
Youre discreet you tend to be a quiet
worker who gets on with your job
PRIMARY ADVANTAGE
MYSTIQUE
SECONDARY ADVANTAGE
PASSION
THE SUBTLE TOUCH
T A C T F U L
|
S E L F - S U F F I C I E N T
|
M I N D F U L
|
P R O F O U N D
|
U N E X P E C T E D
HIGHEST AND BEST VALUE OF THE SUBTLE TOUCH

The Subtle Touch blends both rational thinking, and emotional feeling.

Your Mystique Advantage keeps you grounded, and focused on facts.

Your secondary Passion Advantage provides you with an understanding of human nature.

You select your words carefully. You wont waste your time when you speak or write. You only
convey relevant information. Everything you say has a purpose.
WHAT IS NOT THE HIGHEST AND BEST VALUE OF THE SUBTLE TOUCH?

If others want theatrical expression or an over-the-top presentation, they should think twice
before hiring you.

You prefer not to draw attention to yourself, but to focus on the task at hand, and on the
others around you.

You keep your own opinions under wraps and you take your time to allow others to get to
know you.
LAMPYRIS NOCTILUCA
6 / 16 THE SUBTLE TOUCH : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
You dont share a lot about yourself, but youve become a valued member of our team. You have
a coolheaded exterior, which sometimes can be interpreted as standoffshness or disinterest to
those who dont know you, such as new customers or new colleagues.
Try tapping into your Passion Advantage to build immediate rapport. Show your enthusiasm about
making new connections. You have a subtle ability to engage, but sometimes you need to up the
ante to draw attention to yourself and captivate your listeners in a more expressive way.
They enjoy gaining an in-depth understanding of a situation or topic before making a choice. When
faced with a diffcult decision, such as should they appoint John or Matt, they systematically analyze the
achievements, skills, and experience of the two candidates before making a choice. They tend to make
decisions based on rational facts, but they can let their emotions play a role, too.
Theyre independent and self-directed. You may fnd them sneaking out of a conference to have some quiet
time on their own and to process the days impressions. They may feel smothered by too much contact, but
you can always rely on them to take their responsibilities seriously.
They captivate audiences because they dont explain all details. In negotiations, for instance, you wont
be able to read their mind. But then during lunch-time, youll be feeling close and connected as youre
discussing the latest movies youve watched. Everything they say is carefully considered because theyre
always attentive and aware of their surroundings.
They see beyond the obvious. They rarely draw conclusions at a superfcial level. For instance: Theyre able
to analyze competitors behavior and predict their next steps. When they read press releases and blog posts,
they notice the subtle signs of a change in direction between the lines something most other readers will
miss. They understand things at a deeper level than most.
They hold their cards close, so others may have no idea what theyre thinking. Even when you think you
might know a Subtle Touch, you can be surprised by their quiet and deliberate decision-making, because
they dont belabor their choices. Their ability to hide their feelings is a distinct advantage in maintaining
their cool, even under pressure.
WELLSPRING
1. TACTFUL
2. SELF-
SUFFICIENT
3. MINDFUL
4. PROFOUND
5. UNEXPECTED
THE SUBTLE TOUCHS
TOP 5 SPECIALTY ADJECTIVES
ONE-MINUTE
COACHING TO
THE SUBTLE
T O U C H
APPLY YOUR TOP 5 ADJECTIVES
You can use these adjectives to create your Anthem. Your Anthem is the tagline for
your personality. An Anthem is a very short phrase, only two or three words. Just like an
advertising tagline, your Anthem pinpoints what makes you most valuable.
SAMPLE ANTHEM FOR THE SUBTLE TOUCH: TACTFUL METHOD
HERES AN EXAMPLE: MEET KATHY
Kathy frequently has to deal with diffcult people, and diffuse
awkward situations. Shes mindful of how others around her are
feeling, and how she can accomplish her projects. Because shes
self-suffcient, she likes to have all the facts close at hand, so she
does her legwork ahead of time. When working with a chaotic or
volatile assignment, Kathy helps everyone in the situation stay cool
and focused.
AT MY HIGHEST
VALUE I DELIVER:
TACTFUL
METHOD
Learn more about creating
your own Anthem on page
14 of your report.
LAMPYRIS NOCTILUCA
7 / 16 THE SUBTLE TOUCH : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
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LAMPYRIS NOCTILUCA
Hello@HowToFascinate.com | 855.973.2663 9 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING
ARCHE TYPE
MYSTIQUE IN THE POPULATION PRIMARY PERSONALITY DESCRIPTORS:
n Intrigues others with understatement
n Communicates selectively and purposefully,
with a minimalist approach
n Rarely shows inner emotions
n Remains calm in situations of pressure
n Works independently without disclosing
insider process
n Subtle style makes every detail more
infuential
WHO YOU ARE:
n Independent
n Logical
n Observant
HOW YOU ADD VALUE:

You persuade others by selectively culling
your words and actions.

You make careful decisions, usually
thinking before acting.

When you do share an idea or opinion, it
carries more infuence than it would for
those who tend to over-share.
EXAMPLES OF LEADERS WHO USE MYSTIQUE:
Tina Fey, Johnny Depp, Malcolm Gladwell,
Stephen Hawking, Michael Crichton
HOW TO APPLY MYSTIQUE AT WORK:
Your primary MYSTIQUE Advantage means you
have a complex mind and reserved demeanor.
These natural strengths are perfectly suited
for certain professional scenarios. By
understanding and applying your MYSTIQUE
Advantage, you can become more persuasive
and infuential in the workplace.
MY PRIMARY ADVANTAGE: MYSTIQUE
THE
MYSTIQUE
PERSONALITY
INDEPENDENT
.
LOGICAL
.
OBSERVANT
VIEW THIS VIDEO ONLINE.
MYSTIQUE 01 MY PRIMARY ADVANTAGE
T HE S UBT L E TOUCH
T HE VE I L E D ST RE NGT H
T HE ROYAL GUARD
T HE WI S E OWL
T HE DE ADBOLT
T HE ARCHE R
T HE S ECRE T WE APON
S ECONDARY PRI MARY
MYSTIQUE INNOVATION
MYSTIQUE PASSION
MYSTIQUE POWER
MYSTIQUE PRESTIGE
MYSTIQUE TRUST
MYSTIQUE MYSTIQUE
MYSTIQUE ALERT
LAMPYRIS NOCTILUCA
My primary trigger is MYSTIQUE.
18% of the people who took the
Fascination Advantage test also use
MYSTIQUE as their primary trigger.
Hello@HowToFascinate.com | 855.973.2663 10 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING
PASSION 02 MY SECONDARY ADVANTAGE
PASSION IN THE POPULATION SECONDARY PERSONALITY DESCRIPTORS:
n
Creates strong and immediate emotional
connections
n
Communicates expressively (such as
colorful language and humor)
n
Attractive personal and professional style of
interaction
n
Inspires people to become involved
advocates
n
Attuned to the 5 senses: taste, touch, scent,
sound and sight
n
Quickly creates warm emotional
connections
WHO YOU ARE:
n
Expressive
n
Intuitive
n
Engaging
HOW YOU ADD VALUE:

You captivate others with your vibrant and
attractive style of communication.

Your approachable and transparent style
makes you an open book.

You intuitively understand ideas and
feelings of others.
EXAMPLES OF LEADERS WHO USE PASSION:
Leonardo Da Vinci, Ronald Reagan, Audrey
Hepburn, Oprah Winfrey, George Lucas
HOW TO APPLY PASSION AT WORK:
PASSION is one of the most immediately
fascinating Advantages. With PASSION as
your secondary Advantage, you capture
widespread attention through colorful
words, ideas, and actions. Now its time to
understand how to develop and apply that
style of communication, so that you can more
strategically persuade and inspire people
throughout your job and career.
MY SECONDARY ADVANTAGE: PASSION
THE
PASSION
PERSONALITY
EXPRESSIVE
.
INTUITIVE
.
ENGAGING
VIEW THIS VIDEO ONLINE.
INNOVATION
PASSION
POWER
PRESTIGE
TRUST
MYSTIQUE
ALERT
is the language of CREATIVITY
is the language of RELATIONSHIPS
is the language of CONFIDENCE
is the language of EXCELLENCE
is the language of STABILITY
is the language of LISTENING
is the language of DETAILS
LAMPYRIS NOCTILUCA
My secondary trigger is PASSION.
15% of the people who took the
Fascination Advantage test also use
PASSION as their secondary trigger.
Hello@HowToFascinate.com | 855.973.2663 11 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING
POWER MY DORMANT ADVANTAGE
WHAT IT MEANS TO HAVE A DORMANT POWER
ADVANTAGE:
This is your most exhausting form of communication. Its how you
are least likely to impress others.
Try to avoid situations that force you to communicate with your
dormant Advantage, because this form of communication will
cost you a disproportionate amount of energy and its unlikely to
set you up for success.
Situations that force you to use your dormant Advantage will act
like quicksand. Youll feel stuck, unable to move forward without
using up all your energy.
Its important to recognize these types of interactions, because
they can prevent you from making progress and momentum.
WHY USING POWER
FEELS LIKE QUICKSAND:
KNOW YOUR OWN VALUE SO OTHERS CAN TOO
CREATE THE TAGLINE FOR YOUR PERSONALITY
Focus on your Anthem and you can stop worrying about having to tap
into your dormant Advantage. To learn more about how to apply your
Advantages visit HowToFascinate.com
You are not a dominant personality, and dislike controlling
others. You dont want to be the bad cop. Avoid situations
in which you must overtly command co-workers or clients.
Instead, fnd ways to succeed with a more subtle style of
engagement.
When forced to use your dormant Advantage, it exhausts your
energy and focus. Because this is your least natural mode
of communication, it requires tremendous additional energy
in order to relate to others in this way. It feels awkward and
unnatural. It leaves you drained.
Heres your goal: Find more opportunities to apply your
top Advantages. Then youre far more likely to exceed
expectations at every turn.
SHOULD YOU LEARN HOW TO ACTIVATE THE POWER
ADVANTAGE?

Your approach is obliging
and fexible. Youre
typically not considered
intimidating and tend to
know how to adapt your
message to the situation.

You want others to like
you. With friends, youre
a good listener; at work,
you are helpful. You
typically listen with an
open mind, taking care
not to force your opinions
on others. People confde
in you because you tend
not to judge.

You allow others to
make decisions and are
comfortable letting others
lead, unlike POWER
personalities, who strive
to occupy the alpha dog
position in the group.

Once you know your
personalitys dormant
Advantage, youll
understand why these
tasks feel like struggling
through quicksand, and
how to avoid spending
your energy on those
traps.
LAMPYRIS NOCTILUCA
PRESTIGE MY DORMANT ADVANTAGE
WHAT IT MEANS TO HAVE A DORMANT PRESTIGE
ADVANTAGE:
This is your most exhausting form of communication. Its how you
are least likely to impress others.
Try to avoid situations that force you to communicate with your
dormant Advantage, because this form of communication will
cost you a disproportionate amount of energy and its unlikely to
set you up for success.
Situations that force you to use your dormant Advantage will act
like quicksand. Youll feel stuck, unable to move forward without
using up all your energy.
Its important to recognize these types of interactions, because
they can prevent you from making progress and momentum.
WHY USING PRESTIGE
FEELS LIKE QUICKSAND:
KNOW YOUR OWN VALUE SO OTHERS CAN TOO
CREATE THE TAGLINE FOR YOUR PERSONALITY
Focus on your Anthem and you can stop worrying about having to tap
into your dormant Advantage. To learn more about how to apply your
Advantages visit HowToFascinate.com
You can become uncomfortable in situations with direct
competition. You prefer to relate directly to people, rather
than trying to triumph over others. Avoid situations that
require you to constantly strive to win.
When forced to use your dormant Advantage, it exhausts your
energy and focus. Because this is your least natural mode
of communication, it requires tremendous additional energy
in order to relate to others in this way. It feels awkward and
unnatural. It leaves you drained.
Heres your goal: Find more opportunities to apply your
top Advantages. Then youre far more likely to exceed
expectations at every turn.
SHOULD YOU LEARN HOW TO ACTIVATE THE PRESTIGE
ADVANTAGE?
An independent thinker, you dont
evaluate yourself in relation to
others nor do you concern yourself
too much with the latest trends. You
prefer to accept situations as they
are and tend to focus more on others
than on yourself.
Your pride is not based on collecting
symbols of achievements. Although
most personalities appreciate
recognition, PRESTIGE personalities
are driven by it. For you, being
happy with your work and confdent
in who you are is typically enough.
Others most likely perceive you
as unpretentious and authentic.
You tend to be humble and feel
uncomfortable promoting yourself or
your accomplishments. Being happy
with your work and taking pride in
what you do tends to be enough for
you. Flaunting your successes could
make others feel inferior and that is
something you usually go out of your
way to avoid.
Once you know your personalitys
dormant Advantage, youll
understand why these tasks feel like
struggling through quicksand, and
how to avoid spending your energy
on those traps.
Hello@HowToFascinate.com | 855.973.2663 12 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING
MY ADVANTAGES, COMPARED TO AVERAGE POPULATION
This graph shows how your personality compares with the hundreds of thousands of others who
have taken the Fascination Advantage Assessment. (For more in-depth information on your
Primary, Secondary, and Dormant Advantages, see the ADVANTAGES section of this report.)
INTENSITY OF MY ADVANTAGES
How intense is your use of each Advantage? This graph shows the intensity of each Advantage
in your personality. The scores have been normalized to a 10-point scale. The higher the score
the more intense your use of that Advantage. You use all the Advantages, but your top two
Advantages, your primary and secondary, are the ones that shape your personality brand the most.
A PIE CHART OF MY
PERCENTAGES
This chart shows the
percentage of each Advantage
in your personality.
Do you have a very high
percentage of one Advantage?
A high percentage indicates
a more consistent and
concentrated use of one
certain trait.
A COMMONLY ASKED QUESTION
What if I have the same percentage
for multiple advantages?
The Fascination Advantage
measures your results to a tenth
of a percent. The assessment has
tie-breaker questions built into the
algorithm. Your report refects your
top two scores.
My Results Total Intensity Possible
My Results Average of All Users
ANALYTICS
LAMPYRIS NOCTILUCA
Hello@HowToFascinate.com | 855.973.2663 13 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING
OPTIMIZE YOUR TEAMS ADVANTAGES
EACH PERSON ON YOUR TEAM HAS A CERTAIN WAY OF ADDING VALUE.
INNOVATION
PASSION
POWER
PRESTIGE
TRUST
MYSTIQUE
ALERT
INNOVATIVE PROBLEM-SOLVER
RELATIONSHIP-BUILDER WITH
STRONG PEOPLE SKILLS
A LEADER WHO MAKES DECISIONS
OVERACHIEVER WITH
HIGHER STANDARDS
STABLE, RELIABLE PARTNER
SOLO INTELLECT BEHIND-THE-SCENES
PRECISE DETAIL MANAGER
Think of your own
team. Which of the
Advantages
do you see?
On a team,
differences matter
more than strengths.
Diversity strengthens
a team and makes it
more multifaceted, as
long as each person
understands and
develops his strong
suit. Leaders need to
know how to tap into
their teams variety
of Advantages so
that they can help
each person develop
signature areas of
performance.
When you identify
the natural
communication styles
within your group,
youll begin to see
the patterns behind
how your team is most
likely to succeed.
Fail to recognize
these patterns, and
your group will likely
be unproductive or
conficted.
Want to tap into
the best of your
employees and
team members?
We can identify
your teams
overall top
traits, including
a Heat Map
of your groups
collective
Advantages and
pitfalls.
To get more info
about our group discounts, Team Anthem Kit, workshops or online training,
visit us at HowToFascinate.com/Teams.
In our research with high-performing teams, we consistently see how crucial it is to recognize that
individuals add value differently. Each member of the team needs to know her own highest value, and
that of her teammates.
Teams with a diversity of Advantages can allow each person to develop a signature area of performance.
Identify the natural communication styles within your group, and your team will become more engaged
and productive. Fail to recognize these patterns, and your group can be disconnected or conficted.
HOW YOUR CO-WORKERS ADD VALUE
THE 49 PERSONALITY ARCHETYPES
SECONDARY ADVANTAGE
P
R
I
M
A
R
Y
A
D
V
A
N
T
A
G
E
INNOVATION
INNOVATION PRESTIGE POWER MYSTIQUE ALERT PASSION TRUST
PRESTIGE
PASSION
TRUST
POWER
MYSTIQUE
ALERT
You change the game
with creativity
You change the game
with creativity
You earn respect with
higher standards
You lead
with command
You communicate
with substance
You prevent problems
with care
You connect
with emotion
You build loyalty
with consistency
You earn respect with
higher standards
You connect
with emotion
You build loyalty
with consistency
You lead
with command
You communicate
with substance
You prevent problems
with care
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
LAMPYRIS NOCTILUCA
Hello@HowToFascinate.com | 855.973.2663 14 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING
An Anthem is a very short phrase, only two or three words. Just
like an advertising tagline, your Anthem pinpoints what makes you
most valuable. This short phrase goes a long way toward a positive
impression. When youre confdent and authentic, youre more likely
to impress and infuence your listener.
The Anthem Method is very easy, because weve already done the
heavy-lifting for you. The words might already be waiting for you
inside this report.
IN OUR STUDY WITH AT&T SALES AND CUSTOMER SERVICE, EMPLOYEES
WERE 200% MORE LIKELY TO RECOGNIZE THEIR MOST VALUABLE
DIFFERENCES AFTER WRITING THEIR OWN ANTHEM.
APPLY WHAT YOUVE LEARNED SO FAR:
CREATE YOUR ANTHEM
Ever struggled to fnd
the right words to
describe yourself? For
instance, started to
introduce yourself, or
sat down to write a
resume, and then felt
uncertain about exactly
what to say?
You need a simple,
persuasive phrase to
confdently describe
how you are most
likely to add value.
And you need to
do it in roughly 9
seconds, to ft within
the average attention
span. Otherwise youll
lose your listeners
attention.
CREATE YOUR ANTHEM NOW: [NEED PRICE FROM SALLY]
Apply your Anthem to describe
yourself in a snapshot. A few
examples:
n
New business materials
n
Resume
n
LinkedIn profle
n
Website
Once you have a tagline for your
personality, you can make it
extremely easy for others to grasp
what you bring to the table.
Co-workers can quickly tap into your
top qualities.
FIND THE PERFECT WORDS TO DESCRIBE HOW THE WORLD SEES YOU AT
YOUR BEST! CREATE YOUR ANTHEM NOW: HowToFascinate.com/ANTHEM
YOUR ANTHEM: THE TAGLINE FOR YOUR PERSONALITY
Heres how:
Instead of focusing
on your strengths,
describe how you are
different.
Your Archetype lights
the way to your
personalitys most
valuable differences.
The next steps is to
create your Anthem:
the tagline for your
personality.
IN OUR PILOT PROGRAM WITH UNILEVER,
EMPLOYEES WERE 34% MORE CONFIDENT
AFTER THE ANTHEM PROGRAM.
LAMPYRIS NOCTILUCA
$177
Hello@HowToFascinate.com | 855.973.2663 15 / 16 THE SUBTLE TOUCH : DEEPER UNDERSTANDING
YOUVE SEEN THE BEST OF
HOW THE WORLD SEES YOU
FACEBOOK
Facebook.com/HowToFascinate
TWITTER
@SallyHogshead
YOUTUBE
Youtube.com/SallyHogshead
TWITTER
@HowToFascinate
EMAIL
Hello@HowToFascinate.com

The greatest value you can add is to become more of
yourself. via @SallyHogshead #HowToFascinate

Every time you communicate, you are either adding
value or taking up space. via @SallyHogshead

When you want to stand out, your strengths matter
less than your differences. via @SallyHogshead

You dont LEARN how to be fascinating.
You UNLEARN boring. via @SallyHogshead
#HowToFascinate

If you dont know your own value, dont expect
anyone else to. via @SallyHogshead #HowToFascinate
WE LOVE TO CONNECT WITH YOU!
GET FASCINATING IDEAS HERE:
FASCINATE YOUR FOLLOWERS
TWEET THIS:
SEE THE REST OF
HOW THE WORLD SEES YOU
HOW THE WORLD SEES YOU: DI SCOVER YOUR HI GHEST
VALUE THROUGH THE SCI ENCE OF FASCI NATI ON
AVAILABLE JULY 2014
Combining marketing and neurology with a decade
of proprietary research and studies inside world-class
companies, author Sally Hogshead describes how your
personality is most likely to fascinate your team, clients,
and organization.
LAMPYRIS NOCTILUCA
Hello@HowToFascinate.com | 855.973.2663 16 / 16 THE SUBTLE TOUCH
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Assessment without frst obtaining the express written permission of How To Fascinate.
Fascination Advantage

, Discover How The World Sees You

, How To Fascinate

, each of the 7 Fascination Advantages,

and the 49 Fascination Archetypes are trademarks of How To Fascinate and/or Sally Hogshead. All other trademarks and
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