A

SUMMER INTERNSHIP PROJECT

ON
ASSESSING FEASIBILITY FOR PIONEERING A FASHION WEEK
IN SURAT WITH SPECIFIC REFERENCE TO TEXTILE INDUSTRY

Submitted to
S.R. LUTHRA INSTITUTE OF MANAGEMENT
IN PARTIAL FULFILLMENT OF THE
REQUIREMENT OF THE AWARD FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
In
Gujara T!"#$%&%'("a& U$()!r*(+
UNDER THE GUIDANCE OF

Faculty Guide: Company Guide:
M! Me"ul Me"ta M! Ra#i Reddy
A$$t! %o&e$$o MANAGING DIRECTOR
'Cylybation E#ent$(

Su,-(!. ,+
Mi$$ %aul )! Tiba *)atc" No! +,-./-01 Enollment No! -.20,,03+,405

M)A SEMESTER III

S.R. LUTHRA INSTITUTE OF MANAGEMENT / 012
M)A %ROGRAMME
A&&iliated to Gu6aat Tec"nolo7ical Uni#e$ity
A"medabad
8uly1 +,-9
Su.!$*3 D!"&ara(%$
1


I1 Mi$$ %aul )! Tiba1 "eeby declae t"at t"e epot &o Summe Inten$"ip
%o6ect entitled :ASSESSING FEASI)I;IT< FOR %IONEERING A FASHION
=EE> IN SURAT =ITH S%ECIFIC REFERENCE TO TE?TI;E INDUSTR<@ i$ a
e$ult o& my oAn AoB and my indebtedne$$ to ot"e AoB publication$1
e&eence$1 i& any1 "a#e been duly acBnoAled7ed!



%lace: Suat


Date: CCCCCCCCCCCCC


CCCCCCCCCCCCCCCCCC
'%aul )! Tiba(
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2
Ceti&ied t"at t"i$ Summe Inten$"ip %o6ect Repot Titled :ASSESSING
FEASI)I;IT< FOR %IONEERING A FASHION =EE> IN SURAT =ITH
S%ECIFIC REFERENCE TO TE?TI;E INDUSTR<@ i$ t"e bona&ide AoB o& Mi$$
S"u$ti G! Nayani 'Enollment No! -.20,,03+,40(1 A"o "a$ caied out t"e
e$eac" unde my $upe#i$ion! I al$o ceti&y &ut"e1 t"at to t"e be$t o& my
BnoAled7e t"e AoB epoted "eein doe$ not &om pat o& any ot"e po6ect
epot o di$$etation on t"e ba$i$ o& A"ic" a de7ee o aAad Aa$ con&eed on
an ealie occa$ion on t"i$ o any ot"e candidate!
%lace: Suat
Date: CCCCCCCCCCCCCCCC
CCCCCCCCCCCCCCCCCCC
'Me"ul Me"ta(
A$$t! %o&e$$o
CCCCCCCCCCCCCCCCCCC
'8! M! >apadia(
IDC Diecto
PREFACE
3
Mana7ement i$ in$epeable pat o& an o7aniEation a$ Aell a$ any aea o& li&e! In
$umme tainin71 I 7ot an oppotunity to $elect a $ecto A"ic" "a$ mana7ement
unnin7 in all it$ #ein$! CylybationE E#ent$ occupie$ a $pecial place amon7
e#ent mana7ement $ecto companie$ o& Suat A"ic" i$ continuou$ly eFtendin7
it$ Ain7$ &a and Aide! It i$ 7eat plea$ue &o me to AoB Ait" CylybationE
E#ent$ and be a pat o& it! My e$eac" duin7 t"e tainin7 peiod o& -, AeeB$
aimed at 7ettin7 t"e in$i7"t$ o& Suat a$ a po$pecti#e plat&om &o conductin7 a
Fa$"ion =eeB! )ein7 a "ub o& diamon7 and teFtile indu$tie$1 Suat "ide$ in it$el&
a 7i7antic a#enue &o t"e talented de$i7ne$! Un&otunately1 mumbai bein7
7eo7ap"ically clo$e to Suat1 t"e &a$"ion indu$ty "a#ent been tapped up to t"e
maB! T"i$ in&luenced me to cay out ea$eac" on t"e topic : ASSESSING
FEASI)I;IT< FOR %IONEERING A FASHION =EE> IN IN SURAT =ITH
S%ECIFIC REFERENCE TO TE?TI;E INDUSTR<@ alon7 Ait" t"e in$piation o&
my company mento M! Ra#i Reddy A"o i$ t"e pionee o& t"i$ t"ou7"t! T"e topic
a$pie$ to di7 t"e po$pect$ o& Fa$"ioin AeeB bein7 a $ucce$$&ul e#ent in $uat
and it$ acceptance by t"e $ame! Fo t"i$1 I adopted t"e eFploatoy appoac"
A"ee I tied to collect #aiou$ a$pect$ o& topic &om di&&eent membe$
a$$ociated Ait" t"e indu$ty liBe TE?TI;E1 EFpet$1 and De$i7ne$ t"en analyEed
t"e e$ult t"at "elped me eac" t"e conclu$ion!
ACKNOWLEDGEMENT
4
ACKNOWLEGEMENT
E#ey po6ect i$ t"e $ynt"e$i$ o& BnoAled7e and eFpeience o& $tudent$ and
eFpet$ in t"ei elated &ield! HoAe#e1 t"e 7uidance and "elp eFtended by t"e
eFpet$ to t"e $tudent$ Ait" t"e $ole bene#olent pupo$e o& intellectual
de#elopment 7eneate$ a &eelin7 o& po&ound e$pect &o t"em! I "eeby taBe t"i$
oppotunity to t"anB all t"o$e A"o made my tainin71 a BnoAled7e 7at"ein7
eFpeience &o me! I am $inceely t"anB&ul to t"e Diecto o& my colle7e1
DR!8IMM< >A%ADIA1 &o 7i#in7 t"i$ 7eat oppotunity to actually AoB on a
po6ect1 A"ic" "elped me en"ancin7 my BnoAled7e &o t"e $ub6ect! I Aould liBe to
acBnoAled7e my "eat&elt t"anB$ to my mento MR! RAGI REDD< o&
C<;<)RATIONH EGENTS1 and MR! Me"ul Me"ta Faculty 7uide &o my po6ect at
S! R! ;UTHRA INSTITUTE OF MANAGEMENT to A"om I oAe a 7eat debt o&
7atitude &o not only 7uidin7 me t"ou7"out t"e po6ect1 but al$o po#idin7
#aluable $u77e$tion$ A"ic" "elped me in bette unde$tandin7 o& t"e di&&eent
a$pect$ o& t"e topic and maBin7 t"i$ po6ect a $ucce$$&ul I am al$o t"anB&ul to
:GU8ARAT TECHNO;OGICA; UNIGERSIT<@ &o po#idin7 me t"i$ oppotunity to
pu$ue my $umme inten$"ip po6ect and &o po#idin7 me Ait" $u&&icient "elp
A"ene#e eIuied! ;a$tly1 I t"anB$ to all t"e CO;;EGUES and %EERS &o t"ei
eFtended 7uidance and $"ain7 in&omation Ait" me duin7 my po6ect AoB!
5
EXECUTI5E SUMMARY
T"e po6ect AoB i$ entitled ASSESIMG FEASI)I;IT< FOR %IONEERING A
FASHION =EE> IN SURAT =ITH S%ECIFIC REFRENCE TO TE?TI;E
INDUSTR< conducted at CYLYBRATION6 E5ENTS
T"e $tudy &ocu$e$ on t"e analy$i$ o& t"e teFtile maBet to BnoA t"e need1
aAaene$$ and t"e a#ailability o& a &a$"ion AeeB in t"e $uat city! T"e analy$i$ i$
mainly ba$ed on t"e pimay data1 t"ou7" t"e $u#ey met"od! T"e $tudy
compi$e$ o& a $ample $u#ey o& -,, e$pondent$ &om t"e teFtile maBet! T"e
$tudy Aa$ de$cipti#e in natue!
A Iue$tionnaie Aa$ pepaed in ode to conduct maBet $u#ey! T"e
Iue$tionnaie Aa$ ba$ed on di&&eent paamete$ to BnoA t"e attitude o& people
&om t"e teFtile indu$ty toAad$ &a$"ion AeeB! On t"e ba$e$ o& t"e &indin7$ done
t"ou7" e$eac"1 $u77e$tion$ Aee 7i#en to cylybationE e#ent A"o Aee looBin7
&oAad to come up Ait" t"e e#ent o& &a$"ion AeeB in t"e city in mee &utue!
T"ou7" t"i$ $tudy it "a$ been &ound t"at t"ee i$ a la7e $cope o& $uc" &a$"ion
AeeB in t"e city1 &im$ ae al$o intee$ted in in#e$tin7 and paticipatin7 in t"e
e#ent! CylybationE e#ent$ need to &ame t"e A"ole e#ent in t"e e&&ecti#e manne
to matc" t"e eFpectation$ o& t"e people t"ou7" &a$"ion AeeB!
T"u$1 it i$ concluded t"at t"e $tudy i$ $ucce$$&ul in eco7niEin7 a po$iti#e #ieA o&
t"e teFtile indu$ty people toAad$ &a$"ion AeeB!
6
TABLE OF CONTENTS
CompanyJ$ Ceti&icate
Student$J Declaation
In$tituteJ$ Ceti&icate
%e&ace
AcBnoAled7ement
EFecuti#e Summay
Sr.
N%.
Par("u&ar* Pa'!
N%.
7. Intoduction 7
8. Indu$ty %o&ile 8
a! Global
b! National
c! State
d! City
e! %ESTE;
&! Cuent tend$
7! Ma6o %laye$
"! Ma6o O&&ein7$
2
6
8
12
15
19
21
24
9. Company %o&ile 8:
a! Company %o&ile
b! O7ano7am
c! Di#i$ion$D Depatment$
d! S=OT
e! MaBet %o$ition
26
37
37
38
39
;. Re#ieA o& ;iteatue ;2
1. Re$eac" Met"odolo7y ;;
a! %oblem Statement
b! Re$eac" Ob6ecti#e
c! Re$eac" De$i7n
i! Type o& De$i7n
ii! Samplin7
iii! Data Collection
i#! Tool$ &o Analy$i$
#! ;imitation$ o& t"e Study
44
44
44
44
45
45
45
45
7
:. Data Analy$i$ ;:
0. Findin7$ and Recommendation$ 1<
=. Conclu$ion :7
<. )iblio7ap"y :8
72. AnneFue
LIST OF TABLES
Sr. N%.
Par("u&ar*
Ta,&!
N%.
Pa'!
N%.
-
AAaene$$ e7adin7 Fa$"ion =eeB
4!- 94
+
Need o& Fa$"ion =eeB
4!+ 92
.
=illin7ne$$ to paticipate in Fa$"ion =eeB
4!. 9K
9
)elie#e in )andin7 t"ou7" Fa$"ion =eeB
4!9 93
8
0
=illin7ne$$ to in#e$t
4!0 0,
4
Help&ul to build public elation
4!4 0-
2
Fa$"ion AeeB a boo$tin7 up tool
4!2 0+
K
Element$ &o boo$tin7 TeFtile indu$ty t"ou7"
&a$"ion AeeB
4!K 0.
3
%a$t paticipation in &a$"ion AeeB
4!3 09
-,
Celebity need
4!-, 00
--
)elie& e7adin7 &a$"ion AeeB in non meto citie$
4!-- 04
-+
Appeciation o& Fa$"ion =eeB in non/meto city
4!-+ 02
-.
Fa$"ion AeeB LA 7lamoou$ touc"
4!-. 0K
LIST OF FIGURES
Sr. N%.
Par("u&ar*
F('ur!
N%.
Pa'!
N%.
- AAaene$$ e7adin7 Fa$"ion =eeB 4!- 94
+ Need o& Fa$"ion =eeB 4!+ 92
. =illin7ne$$ to paticipate in Fa$"ion =eeB 4!. 9K
9 )elie#e in )andin7 t"ou7" Fa$"ion =eeB 4!9 93
0 =illin7ne$$ to in#e$t 4!0 0,
4 Help&ul to build public elation 4!4 0-
2 Fa$"ion AeeB a boo$tin7 up tool 4!2 0+
K Element$ &o boo$tin7 TeFtile indu$ty t"ou7"
&a$"ion AeeB
4!K 0.
9
3 %a$t paticipation in &a$"ion AeeB 4!3 09
-, Celebity need 4!-, 00
-- )elie& e7adin7 &a$"ion AeeB in non meto citie$ 4!-- 04
-+ Appeciation o& Fa$"ion =eeB in non/meto city 4!-+ 02
-. Fa$"ion AeeB LA 7lamoou$ touc" 4!-. 0K
10
Repot D i 7 i t a l $ i 7 n e d
Title: A
Aut"o: $"u$ti
%oce$$in7 date: Mon1 9!K!+,-9 -4:93:,K CEST
A total o& +.4 &a7ment$ Aee analy$ed! A$ a e$ult 4 &a7ment$ '+!0M( Aee
&ound in ot"e document$! In t"e document pe#ieA
beloA t"e &a7ment$ ae maBed li7"t blue and clicBable!
Co$$ e&eence document$
FolloAin7 li$t o& &ound document$ i$ 7ouped by document title$ and odeed by
&ound &a7ement$! =it" a mou$eclicB on NF &a7ment$N
t"e ele#ant &a7ment$ in t"e document ae coloed blue and t"e AindoA $coll$
to t"e &i$t location! ClicB on NF &a7ment$N a7ain
e$et$ t"e $pecial maB$!
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12
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13
14
T"e teFtile indu$ty o appael indu$ty i$ pimaily concened Ait" t"e poduction
o& yan1 and clot" and t"e $ub$eIuent de$i7n o manu&actue o& clot"in7 and t"ei
di$tibution! T"e aA mateial may be natual o $ynt"etic u$in7 poduct$ o& t"e
c"emical indu$ty!
C%%$ -a$u4a"ur($'
Cotton i$ t"e AoldR$ mo$t impotant natual &ibe! In t"e yea +,,21 t"e 7lobal
yield Aa$ +0 million ton$ &om .0 million "ectae$ culti#ated in moe t"an 0,
countie$! T"ee ae &i#e $ta7e$: Culti#atin7 and Ha#e$tin71 %epaatoy
%oce$$e$1 Spinnin7/ 7i#in7 yan1 =ea#in7/ 7i#in7 &abic$ and Fini$"in7/ 7i#in7
teFtile$
S+$#!(" 4(,r!*
Ati&icial &ibe$ can be made by eFtudin7 a polyme1 t"ou7" a $pinneet into a
medium A"ee it "aden$! =et $pinnin7 'ayon( u$e$ a coa7ulatin7 medium! In
dy $pinnin7 'acetate and tiacetate(1 t"e polyme i$ contained in a $ol#ent t"at
e#apoate$ in t"e "eated eFit c"ambe! In melt $pinnin7 'nylon$ and polye$te$(
t"e eFtuded polyme i$ cooled in 7a$ o ai and t"en $et$!
Naura& 4(,r!*
Natual &ibe$ ae eit"e &om animal$ '$"eep1 7oat1 abbit1 $ilB/Aom( mineal
'a$be$to$( o &om plant$ 'cotton1 &laF1 $i$al(! T"e$e #e7etable &ibe$ can come
&om t"e $eed 'cotton(1 t"e $tem 'BnoAn a$ ba$t &ibe$: &laF1 Hemp18ute( o t"e
lea& '$i$al(! =it"out eFception1 many poce$$e$ ae needed be&oe a clean e#en
$taple i$ obtained/ eac" Ait" a $peci&ic name!
15
16
.GLOBAL
Human bein7$ "a#e elied on clot"in7 and &ood to $u#i#e e#e $ince t"ey
appeaed on eat"! T"e clot"in7 o teFtile indu$ty t"u$ be7an #ey ealy in
"uman "i$toy! ="ile ealy people u$ed t"ei "and$ to Aea#e and Bnit cotton o
Aool into &abic o clot"1 it Aa$ not until t"e late -Kt" and ealy -3t" centuie$ t"at
t"e Indu$tial Re#olution c"an7ed t"e Aay o& maBin7 clot"e$! %eople $tated to
u$e #aiou$ Bind$ o& ene7y to $upply poAe! Ne#et"ele$$1 cotton1 Aool and
cellulo$e &ibe$ emained t"e ma6o aA mateial$! Since t"e Second =old =a1
t"e poduction o& $ynt"etic &ibe$ de#eloped by t"e petoc"emical indu$ty "a$
incea$ed temendou$ly! T"e con$umption #olume o& $ynt"etic &ibe$ o& Aold
teFtile poduct$ in -339 Aa$ -2!2 million ton$1 9K!+M o& all &ibe$1 and it i$
eFpected to eFceed 0,M a&te +,,, '$ee &i7ue -(!
Fi7ue -! C"an7e in &ibe $upply in t"e teFtile indu$ty be&oe -339 and po6ected
t"ou7" +,,9!
17
Accodin7 to t"e Aold appael &ibe con$umption $u#ey by t"e Food and
A7icultual O7aniEation 'FAO(1 t"e a#ea7e annual ate$ o& 7oAt" &o teFtile
con$umption duin7 -343LK31 -323LK3 and -3K9LK3 Aee +!3M1 +!.M and .!2M
e$pecti#ely! )a$ed on t"e pe#iou$ con$umption tend1 population 7oAt"1 pe
capita GD% '7o$$ dome$tic poduct( 7oAt"1 and t"e incea$e o& con$umption o&
eac" teFtile poduct Ait" i$in7 income1 t"e demand &o teFtile poduct$ in +,,,
and +,,0 Aill be 9+!+ million ton$ and 94!3 million ton$1 e$pecti#ely1 a$ $"oAn in
&i7ue -! T"e tend indicate$ t"at t"ee i$ a con$i$tent 7oAin7 demand &o teFtile
poduct$1 and t"at t"e indu$ty Aill $till employ a la7e AoB&oce!
Anot"e ma6o c"an7e i$ t"e po7e$$i#e automation o& Aea#in7 and Bnittin71
A"ic"1 combined Ait" i$in7 labou co$t$1 "a$ $"i&ted t"e indu$ty &om t"e
de#eloped to t"e de#elopin7 countie$! Alt"ou7" t"e poduction o& yan and &abic
poduct$1 a$ Aell a$ $ome up$team $ynt"etic &ibe$1 "a$ emained in moe
de#eloped countie$1 a la7e popotion o& t"e labou/inten$i#e doAn$team
appael indu$ty "a$ aleady mo#ed to t"e de#elopin7 countie$! T"e A$ia/%aci&ic
e7ionJ$ teFtile and clot"in7 indu$ty noA account$ &o appoFimately 2,M o& t"e
Aold poductionS table - indicate$ a $"i&tin7 tend o& employment in t"i$ e7ion!
T"u$1 t"e occupational $a&ety and "ealt" o& teFtile AoBe$ "a$ become a ma6o
i$$ue in de#elopin7 countie$S &i7ue +1 &i7ue .1 &i7ue 9 and &i7ue 01 illu$tate
$ome teFtile indu$ty poce$$e$ a$ t"ey ae caied out in t"e de#elopin7 Aold!
18
Table -! Numbe$ o& entepi$e$ and employee$ in teFtile and appael indu$tie$
o& $elected countie$ and teitoie$ in t"e A$ia/
%aci&ic aea in -3K0 and -330!
Numbe
o&
<ea Au$tali
a
C"ina Hon7
>on7
India Indone$i
a
>oea1
Republi
c o&
Malay$i
a
NeA
Healan
d
%aBi$ta
n
Entep
i$e$
-3K0
-330
+10.0
910,.
9010,
,
9219-
+
-.1--9
41K,K
-.19.
0
-.10,
K
-13+3
+1-K+
-+1.-,
-91+4+
.24
+.K
+1K,.
+1092
-1.02
-190+
Emplo
yee$
'F-,T(
-3K0
-330
34
KK
91.34
31-2,
.20
-.3
-120.
-1420
9.+
3-+
4K9
0-,
0K
24
.-
+-
N!A!
N!A!
Fi7ue +! Combin7
=ilaAan 8uen7pa$et1 Mini$ty o&
%ublic Healt"1 T"ailand
Fi7ue .! Cadin7
=ilaAan 8uen7pa$et1 Mini$ty o&
%ublic Healt"1 T"ailand
19
Fi7ue 9! A moden picBe
=ilaAan 8uen7pa$et1 Mini$ty o& %ublic Healt"1 T"ailand
Fi7ue 0! =apin7
=ilaAan 8uen7pa$et1 Mini$ty o& %ublic
Healt"1 T"ailand
B. INDIA
T"e TeFtile indu$ty in India taditionally1 a&te
a7icultue1i$ t"e only indu$ty t"at "a$
7eneated "u7e employment &o bot" $Billed
and un$Billed labo in teFtile$! T"e teFtile
indu$ty continue$ to be t"e $econd la7e$t
employment 7eneatin7 $ecto in India! It o&&e$
diect employment to o#e .0 million in t"e county! T"e $"ae o& teFtile$ in total
eFpot$ Aa$ --!,9M duin7 ApilL8uly +,-,1 a$ pe t"e Mini$ty o& TeFtile$! Duin7
20
+,,3/+,-,1 Indian teFtile$ indu$ty Aa$ pe77ed at USU00 billion1 49M o& A"ic"
$e#ice$ dome$tic demand! In +,-,1 t"ee Aee +10,, teFtile Aea#in7 &actoie$
and 91-.0 teFtile &ini$"in7 &actoie$ in all o& India!
Hi$toy
T"e ac"aeolo7ical $u#ey$ and $tudie$ "a#e &ound t"at t"e people o& Haapan
Ci#iliEation BneA Aea#in7 and t"e $pinnin7 o& cotton &ou t"ou$and yea$ a7o!
Re&eence to Aea#in7 and $pinnin7 mateial$ i$ &ound in t"e Gedic ;iteatue
al$o!
T"ee Aa$ teFtile tade in India duin7 t"e ealy centuie$!A blocB pinted and
e$i$t/dyed &abic$1 A"o$e oi7in i$ &om Gu6aat i$ &ound in tomb$ o& Fo$tat1
E7ypt! T"i$ po#e$ t"at Indian eFpot o& cotton teFtile$ to t"e E7ypt o t"e Nile
Ci#iliEation in medie#al time$ Aee to a la7e eFtent!;a7e Iuantity o& not" Indian
$ilB Aee taded t"ou7" t"e $ilB oute in C"ina to t"e Ae$ten countie$! T"e
Indian $ilB Aee o&ten eFc"an7ed Ait" t"e Ae$ten countie$ &o t"ei $pice$ in t"e
bate $y$tem! Duin7 t"e late -2t" and -Kt" centuy t"ee Aee la7e eFpot o&
t"e Indian cotton to t"e Ae$ten countie$ to meet t"e need o& t"e Euopean
indu$tie$ duin7 indu$tial e#olution! Con$eIuently t"ee Aa$ de#elopment o&
nationali$t mo#ement liBe t"e &amou$ SAade$"i mo#ement A"ic" Aa$ "eaded by
t"e Auobindo G"o$"!
T"ee Aa$ al$o eFpot o& Indian $ilB1 Mu$lin clot" o& )en7al1 )i"a and Oi$$a to
ot"e countie$ by t"e Ea$t Indian company! )"ilAaa i$ BnoAn a$ teFtile city!
%oduction
India i$ t"e $econd la7e$t poduce o& &ibe in t"e Aold and t"e ma6o &ibe
poduced i$ cotton! Ot"e &ibe$ poduced in India include $ilB1 6ute1 Aool1
and man/made &ibe$! 4,M o& t"e Indian teFtile Indu$ty i$ cotton ba$ed!
T"e $ton7 dome$tic demand and t"e e#i#al o& t"e Economic maBet$ by +,,3
"a$ led to "u7e 7oAt" o& t"e Indian teFtile indu$ty! T"ee "a$ been incea$e in
21
IndiaR$ $"ae o& 7lobal teFtile tadin7 to $e#en pecent in &i#e yea$! T"e i$in7
pice$ ae t"e ma6o concen o& t"e dome$tic poduce$ o& t"e county!
Man Made Fibe$: T"e$e include$ manu&actuin7 o& clot"e$ u$in7 &ibe o
&ilament $ynt"etic yan$! It i$ poduced in t"e la7e poAe loom &actoie$! T"ey
account &o t"e la7e$t $ecto o& t"e teFtile poduction in India!T"i$ $ecto "a$ a
$"ae o& 4+M o& t"e IndiaR$ total poduction and po#ide$ employment to about
9!K million people!
T"e Cotton Secto: It i$ t"e $econd mo$t de#eloped $ecto in t"e Indian TeFtile
indu$tie$! It po#ide$ employment to "u7e amount o& people but it$ poduction$
and employment i$ $ea$onal dependin7 upon t"e $ea$onal natue o& t"e
poduction!
T"e Handloom Secto: It i$ Aell de#eloped and i$ mainly dependent on t"e SHG$
&o t"ei &und$! It$ maBet $"ae i$ -.M! o& t"e total clot" poduced in India!
T"e =oolen Secto: India i$ t"e 2t" la7e$t poduce!*45 o& t"e Aool in t"e Aold!
India al$o poduce$ -!KM o& t"e AoldR$ total Aool!
T"e 8ute Secto: T"e 6ute o t"e 7olden &ibe in India i$ mainly poduced in t"e
Ea$ten $tate$ o& India liBe A$$am and =e$t )en7al! India i$ t"e la7e$t poduce
o& 6ute in t"e Aold!
T"e Seicultue and SilB Secto: India i$ t"e +nd la7e$t poduce o& $ilB in t"e
Aold! India poduce$ -KM o& t"e AoldR$ total $ilB! Mulbey1 Ei1 Ta$a1 and Mu7a
ae t"e main type$ o& $ilB poduced in t"e county! It i$ a labo/inten$i#e $ecto!
C. GUJARAT
SHARE
A"medabad Aa$ once called t"e VManc"e$te o& t"e Ea$tJ due to t"e la7e
numbe o& teFtile mill$ in t"e city! Sadly1 "oAe#e1 t"e VManc"e$te o& t"e Ea$tJ &ell
into decline a$ t"e yea$ Aent by and by t"e -3K,$ not only Aee t"e mill$ $"ut
22
doAn but al$o laB"$ o& people lo$t t"ei 6ob$W T"e entie indu$ty Aa$ in di$aay
e#en a$ no emedial action Aa$ taBen!
T"i$ bleaB pictue o& decline Aa$ completely alteed o#e t"e la$t decade unde
t"e 7uidance and leade$"ip o& S"i Naenda Modi! )ein7 t"e la7e$t cotton
poduce in t"e nation1 S"i Modi unde$tood t"e #itality o& cotton culti#ation and
teFtile $ecto "a#e in t"e de#elopment o& Gu6aat! T"at i$ A"y "e undetooB a
complete tan$&omation o& t"e$e tAo $ecto$! T"e e$ult$ ae &o e#eyone to
$ee/ in +,,- Gu6aat poduced +. laB" bale$ o& cotton A"eea$ a decade late
t"e &i7ue $tand$ at - coe +. laB" bale$!
)e it Saua$"taJ$ Aold &amou$ )and"ani o t"e Aea#e$ o& >utc"1 t"e 7ament$
o& Gu6aat ae acclaimed 7lobally! ="ile openin7 +,t" National Gament Fai S"i
Modi "ad touc"ed upon an impotant a$pect o& Heo/de&ect poduction and
7uided t"e 7ament manu&actue$ to pomote VMade in IndiaJ band Ait" VHeo
De&ectJ to e$tabli$" t"e nationJ$ cedibilityW Not only did "e 7i#e t"e$e Manta$
but al$o "e 7a#e "i$ $olid bacBin7 t"at in$pied t"e indu$ty to 7oA to neA
23
"ei7"t$! Fom t"e cotton &ame to t"e 7ament manu&actue1 S"i Modi "a$
taBen cae o& e#eyoneW
)ut t"e )oon tun$ in to Cu$e: Cotton EFpot )an:
T"e moment &ame$ o& Gu6aat c"ee and celebate t"e i$e in t"e poduction o&
Cotton1 eac" yea t"e Cental Go#enment impo$e$a neA anti/&ame
policy!Andt"e boon o& bein7 a la7e$t poduce o& cotton $uddenly tun$ into a
Cu$e!
In +,-, cental Finance mini$ty "ad impo$ed R$! +0,, eFpot duty pe ton1 neFt
came t"eban on cotton eFpot in +,-- and a&te li&tin7 t"e e$tiction$ &o a $mall
peiod a7ain t"e announcement o& cotton eFpot ban came in t"e yea +,-+!
On t"e contay t"e $ame Cental 7o#enment a$$ue$ $ub$idy on Mutton EFpot
in ode bin7 a :%inB Re#olution@ in t"e nation!
To en$ue 6u$tice to t"e &ame$ o& Gu6aat S"i Modi "a$ time and a7ain ai$ed
t"e i$$ue in &ont o& t"e Cental Go#enment! In t"e yea +,-, S"i Modi Aote a
lette to t"e %ime Mini$te a$Bin7 "im to immediately li&t t"e ban impo$ed on t"e
eFpot o& Cotton1 a7ain in +,-- "e Aote to t"e %M eIue$tin7 "im to Ait"daA
t"e ban!
Re#olutioniEin7 t"e TeFtile Secto: T"e NeA TeFtile %olicy:
24
In ode to e#olutioniEe t"e TeFtile $ecto o& Gu6aat t"e $tate 7o#enment
ecently announced t"e NeA TeFtile %olicy! It o&&e$ la7e numbe o& incenti#e$
&o cotton 7oAe$ and teFtile mill$ includin7 eFemption in GAT '#alue/added taF(
to t"e eFtent o& K,/-,,M &o a peiod o& -, yea$!
T"e policy pimaily aim$ at $a&e7uadin7 t"e intee$t$ o& t"e cotton &ame$1
bette pice ealiEation in national and intenational maBet$ and #alue addition in
t"e entie c"ain!It al$o aim$ to potect t"e &ame$ &om t"e lo$$e$ incued due to
t"e con$tant anti/&ame policie$ o& U%A! Time and a7ain1 S"i Modi "a$ $aid t"at
"e doe$ not Aant t"e cotton &ame o& Gu6aat to be at t"e mecy o& t"e U%AJ$
abitay policie$!
One o& t"e uniIue a$pect$ o& t"e policy i$ it aim$ at de#elopin7 teFtile paB$ &o
cotton 7oAin7 di$tict$ t"at Aill "elp &ame$ and Aill enable clot" and 7ament$
to be manu&actued in t"e $tate it$el&!S"i Modi "ad ecently announced a teFtile
paB in Suendana7a di$tict to enable 6ob ceation &o t"e yout"!
25
T"e uniIue 0F1 t"e Succe$$ Manta:
In t"e ecently "eld $peec" at Del"i Uni#e$ityJ$ SRCC S"i Modi touc"ed upon
t"i$ 0F &omula1 A"ic" tuly captued t"e ima7ination o& t"e $tudent$ t"eeW
T"e moment S"i Modi eFplained 0F a$ an inte7ated appoac" to $ten7t"en t"e
#alue c"ain :Fam to Fibe to Fabic to Fa$"ion to Foei7n@1 en"ancin7
$u$tainable 7oAt" o& &ame$ and indu$ty1 t"e $tudent$ applauded loudly &o t"e
ae$t concept$ t"ey ne#e &ound it in t"ei teFt booB$!
T"e Road A"ead: Tec"nical TeFtile Se7ment:
Tec"nical teFtile$ ae 7ainin7 impotance due to an aay o& meit$: "ealt" X
$a&ety1 co$t e&&ecti#ene$$S duability1 "i7" $ten7t"1 li7"t Aei7"t1 #e$atility1
cu$tomiEation1 u$e &iendline$$1 eco &iendline$$ and ea$e o& con#enience!
Con$idein7 t"e $i7ni&icance o& t"e tec"nical teFtile $ecto to t"e "oli$tic 7oAt" o&
t"e economy o& t"e nation1 Gu6aat "a$ al$o 7i#en impetu$ to t"i$ $ecto1
po#idin7 $pecial &ocu$ in t"e ecent teFtile policy! )e$ide$ T"e Se7ment Aa$
co#eed upto a 7eat eFtent in t"e ecently "eld GGGS L +,-.!
TeFtile Indu$ty today "a$ come leap$ and bound$ due to tiin7 e&&ot$ o& t"e $tate
7o#enment and t"e #i$ion o& S"i Modi o& mac"in7 toAad$ anot"e V="ite
Re#olution in CottonJ!
D. SURAT
26
Suat1 an eme7in7 city in t"e $tate o& Gu6aat1 i$ BnoAn a$ t"e teFtile city o&
Gu6aat! And1 t"e epit"et i$ pe&ectly $uited to t"e city! T"e teFtile indu$ty i$ one
o& t"e olde$t and t"e mo$t Aide$pead indu$tie$ in Suat! A ma6o pat o& t"e city
population i$ a$$ociated Ait" t"e teFtile indu$ty!
O#e#ieA o& t"e Suat teFtile indu$ty
T"e teFtile indu$ty in Suat i$ mainly en7a7ed in t"e acti#itie$ o& yan poduction1
Aea#in71 poce$$in7 a$ Aell a$ emboidey! Suat i$ Aell BnoAn &o it$ $ynt"etic
poduct$ maBet! It i$ mainly en7a7ed in t"e poduction and tadin7 o& $ynt"etic
teFtile poduct$!
Nealy ., million mete$ o& aA &abic and +0 million mete$ o& poce$$ed &abic
ae poduced in Suat daily! T"e city "a$ $e#eal teFtile maBet$ t"at eFi$t $ince
time$ immemoial! Hampa )aEaa1 )ombay MaBet1 88 TeFtile MaBet and 8a$"
MaBet ae amon7 t"em! >atat Gam1 Ma7dalla and Ud"ana ae t"e aea$ o&
Suat A"ee manu&actuin7 i$ mainly concentated! In t"e cou$e o& time1 people
&om #aiou$ ot"e place$ liBe Ra6a$t"an and >olBata $ettled in Suat in ode to
cay out t"ei teFtile bu$ine$$!
)and$ &om Suat
T"e &amou$ band$ o& Gaden and Gimal teFtile$ e#ol#ed &om Suat! A &eA ot"e
band$ liBe %aa7 and %a&&ul &om Suat did become &amou$ &o a $"ot time1 but
&ailed to ceate a la$tin7 impe$$ion in t"e maBet!
Ma6o maBet$
27
T"e main maBet &o Suat teFtile poduct$ ae India and ot"e A$ian countie$!
Aound 3,M o& polye$te u$ed in India come$ &om Suat! T"e Middle Ea$t i$ t"e
ma6o eFpot maBet &o Suat teFtile poduct$! Accodin7 to eFpet$1 moe
impo#i$ation in t"e Iuality i$ eIuied to cate to t"e demand$ o& t"e
intenational maBet!
GoAt"
T"e Suat teFtile indu$ty "a$ 7oAn con$ideably o#e time! A$ pe ecent
&i7ue$1 teFtile poduction in Suat "a$ 7oAn by -,M in t"e la$t 0 yea$1 A"ile t"e
maBet &o emboidey "a$ 7oAn &om an almo$t ne7li7ible amount to aound R$!
.,,,, million o#e t"e $ame peiod!
Sten7t"$
One o& t"e main ea$on$ be"ind t"e 7oAt" o& Suat teFtile indu$ty i$ t"e city
ability to adapt to c"an7e$ and t"e late$t tend$! T"e city i$ IuicB to e$pond to
any c"an7e$ in t"e pe&eence$ o& people! T"e indu$tiali$t$ "ee "a#e $ton7
entepeneuial $Bill$!
C"allen7e$ &aced
T"e Suat teFtile indu$ty "a$ 7one t"ou7" Iuite a &eA $etbacB$ a$ Aell!
Mo$t o& t"e tade$ "a#e a &iFed 7oup o& client$1 Ait" A"om t"ey tade! Mo$t o&
t"e bu$ine$$ i$ done on a cedit ba$i$! Accodin7 to t"e Fedeation o& Suat
TeFtile Tade$ A$$ociation1 t"e indu$ty $u&&eed a lo$$ o& R$! +,, coe$ in t"e
yea +,,9/,0 on account o& &aud$ by cu$tome$! T"e indu$ty $u&&eed a "u7e
lo$$ in t"e &lood$ o& +,,4 a$ Aell! Aound 9,,,, teFtile $"op$ Aee dama7ed in
Suat in t"e$e &lood$ and t"e total lo$$ Aa$ epoted to be at R$!-, coe pe day!
HoAe#e1 t"e city "a$ alAay$ been IuicB to i$e &om t"e$e $etbacB$!
28
T"e i$in7 co$t o& poAe and labou1 A"ic" con$eIuently ai$e$ t"e co$t o&
poduction i$ anot"e i$$ue &aced by t"e Suat teFtile indu$ty! Mo$t o& t"e labou
employed in t"i$ indu$ty i$ un$Billed and come$ &om #aiou$ aea$ $uc" a$
)i"a1 Oi$$a1 Ma"aa$"ta and Utta %ade$"! T"e indu$ty &ace$ $"ota7e o&
$Billed labou! Moeo#e1 $e#ee labou cunc" i$ &elt by t"e indu$ty duin7 Apil/
8une A"en t"e laboe$ ta#el to t"ei "ometoAn$!
T"e 7o#enment "a$ $et up in$titute$ to tain t"e laboe$1 but t"e$e in$titute$ ae
not #ey Aell eIuipped! T"e lacB o& an intenational aipot in Suat contibute$ to
t"e loA demand &o it$ poduct$ in t"e intenational maBet!
It i$ al$o nece$$ay to update t"e tec"nolo7y u$ed in t"e indu$ty a$ Aell a$ t"e
in&a$tuctue!
Conclu$ion
In $pite o& cetain daAbacB$1 t"e city occupie$ a ma6o po$ition in t"e poduction
o& manmade &abic$! Aound 40M o& Indian manmade &abic poduction i$ done in
Suat! T"e city eFpect$ a 7oAt" ate o& -0/+,M in manmade &abic demand in
t"e nea &utue! Hence1 t"e &utue o& t"e Suat teFtile indu$ty doe$ looB bi7"t!
PESTEL ANALYSIS
29
P%&(("a& >L!'a&? A*@!"*A
An Indu$ty Aill not be able to 7ain $ucce$$1 7ood eputation and tu$t i& it Aill not
con$ide le7al and political $ecto a$ pat o& t"ei $tate7y! %olitical and le7al
$ecto$ include t"e need$ o& t"e company to &olloA t"e 7i#en policie$ and
e7ulation$ o& t"e 7o#enment in ode to be con$ideed a$ le7al and aut"oiEed
bu$ine$$ company! In t"i$ manne1 indu$ty $"ould be able to con$ide political
and le7al a$pect$ $o a$ to $"oA t"at t"ey #alue t"e policie$ and e7ulation$ o&
t"e 7o#enment in any o& t"e bu$ine$$ opeation$!
/ TaF policy
/ Employment laA$
/ %olitical $tability
/ En#ionmental e7ulation$
/ Tade and tai&& e$tiction$
E"%$%-(" A*@!"*A
It i$ impotant t"at appael mu$t al$o 7i#e enou7" attention to it$ economic
$tability! T"e economic 7oal o& a cetain indu$ty i$ liBe an aFi$ in A"ic" ot"e
ob6ecti#e$ o 7oal$ ae e#ol#in7! T"e economic &acto in#ol#e$ t"e conteFt in
A"ic" an indu$ty belon7$1 i!e! t"e con&i7uation o& t"e competition in A"ic" a
company opeate$ t"e acti#e demand o& t"e poduct$1 7eneal economic
condition o& t"e nation o e7ion1 condition$ in elation Ait" ot"e indu$tie$1 and
t"e $ituation o& t"e e$ouce maBet$!
/ Economic $tability
30
/ Economic 7oAt"
/ Intee$t ate$
/ In&lation ate$
/ EFc"an7e ate$
S%"(%B"u&ura& S!"%rA
Society and cultue i$ an impotant &acto t"at mu$t be 7i#en emp"a$i$ by
any bu$ine$$1 $peci&ically t"o$e A"o ae opeatin7 in t"e 7lobal aena! It i$
impotant t"at t"e company mu$t opeate in compliance Ait" t"e $ocial $y$tem$
in ode to 7ain 7ood eputation and e&&ecti#e public ima7e! On t"e ot"e "and1
cultual a$pect$ i$ eIually e$$ential1 in ode to unde$tand t"e #aiou$ need$ o&
di&&eent indi#idual$ t"at belon7$ to di&&eent cultue$!
/ %opulation 7oAt" ate
/ A7e di$tibution
/ Caee attitude$
/ Con$ume be"a#io
/ Reli7ion and cultue it$el&
T!"#$%&%'("a& A*@!"*
T"e compleFitie$ o& ac"ie#in7 bu$ine$$ $ucce$$ t"ou7" incea$ed
e&&iciency1 e&&ecti#ene$$ and competiti#ene$$1 combined Ait" inno#ati#e
application$ o& moden tec"nolo7y1 "a$ "ei7"tened t"e aAaene$$ o& bot"
31
tec"nolo7y and bu$ine$$ mana7e$ toAad$ moe $tate7ically oiented
appoac"e$ &o plannin7 and mana7ement o& any indu$ty! Hence1 it i$ impotant
t"at indu$ty mu$t be able to 7i#e con$ideation to t"e tec"nolo7ical a$pect$!
/ Di$tibution and communication c"annel$
/ Tec"nolo7y incenti#e$
/ Automation
/ Rate o& tec"nolo7ical c"an7e
/ En#ionmental and ecolo7ical a$pect
/ )aie$ to enty
/ %oduction le#el
/ Out$oucin7 deci$ion$
%olitical $tability
Go#t! $"ould apply $u$tainable policie$ &o t"e bene&icial o& t"e Indu$ty!
Go#enment Initiati#e$:
32
Go#enment "a$ taBen t"e &olloAin7 initiati#e$ to upli&t t"e TeFtile Se7ment:
-! T"e Go#enment "a$ announced t"e elea$e o& a $ub$idy o& USU 0..!K2
million &o t"e teFtile indu$ty unde t"e Tec"nolo7y Up/7adation Fund $c"eme
'TUF$(!
+! T"e 7o#enment eFtend$ -,M capital $ub$idy and 0M intee$t $ub$idy on
in$tallation o& mac"ineie$ and &o poce$$in7 mac"iney unde t"e TUFS!
.! A 9-/membe =oBin7 Goup "a$ al$o been announced to be $et up Ait" a
National Fibe %olicy1 to en$ue $el&/$u&&iciency in &ibe con$umption and eFpot
eIuiement$ in India!
Economic $ituation
T"e economic condition o& Aold can al$o a&&ect t"e indu$ty a$ incea$in7
in&lation ate maBe t"e co$t o& poduction "i7" and t"u$ educe t"e po&it ma7in
o& t"e indu$ty!
Social $ituation
T"e c"an7e in t"e li&e$tyle o& t"e people a&&ect$ t"e 7oAin7 demand o& t"e
appael$! T"e c"an7e in t"e li&e$tyle and need$ in di&&eent demo7ap"ic$ al$o
a&&ect t"e demand o& t"e cu$tome$!
Tec"nolo7ical &acto
Tec"nolo7ical ad#ancement in all t"e $ecto$ o& t"e county "a$ c"an7ed t"e
entie $ocio/economic en#ionment! E$pecially in t"e teFtile $ecto t"ee i$ a lot
o& tec"nolo7ical de#elopment!
CURRENT TRENDS
T"e Indian tec"nical teFtile$ maBet "a$ $"oAn neA tend$ due to t"e eFpan$ion
o& Indian maBet a$ t"e con$ume $pendin7 i$ 7oin7 t"ou7" a &undamental $"i&t!
T"e incea$e in pe capita income1 $ton7 demand &o bette li&e$tyle and "i7"
33
di$po$able income1 "a#e incea$ed t"e pe capita con$umption in teFtile$ and
appael maBet1 bene&itin7 t"e manu&actue$1 $aid Indu$ty A&&ai$ Committee o&
t"e %HD C"ambe c"aiman Anil >"aitan!
Accodin7 to t"e epot1 e#ealed by %HD C"ambe o& Commece and Indu$ty
and Tec"nopaB 1 tec"nical teFtile$ maBet in India i$ eFpected to 7oA at a
compounded annual 7oAt" ate 'CAGR( o& 3 pecent &om it$ cuently
e$timated #alue o& U -9 billion to eac" a le#el o& U.+ billion by +,+.!
T"e e$timated 7oAt" i$ ba$ed on IndiaJ$ dome$tic teFtile indu$ty di#e$i&yin7
and mo#in7 toAad non/Ao#en tec"nical teFtile$ Ait" tec"nolo7ical inno#ation$
and $ten7t"ened 7lobal patne$"ip$ Ait" it$ countepat$!
T"e $tudy e$timate$ Indian teFtile$ and appael indu$ty to be cuently Aot" U33
billion1 A"ic" include$ bot" dome$tic con$umption and eFpot$! It po6ect$ t"e
indu$ty to 7oA at a CAGR o& K!4M to eac" U++4 billion by +,+.! IndiaJ$ eFpot$
ae eFpected to incea$e &om U9, billion at pe$ent to UK0 billion in +,+.!
IndiaJ$ teFtile and clot"in7 indu$ty1 A"ic" contibute$ 0!+M to t"e countyJ$ GD%1
i$ t"e eFi$tence o& a #etically inte7ated $upply c"ain and a di#e$e an7e o&
poduct$!
Di7ital pintin7 on teFtile$ add$ neA dimen$ion$ to poduct inno#ation!
="et"e &abicatin7 a tent o poducin7 $i7na7e1 end poduct manu&actue$
'E%M$( ae eFpandin7 t"ei bu$ine$$ o&&ein7$ Ait" teFtile pintin71 and t"e
maBet $eem$ ipe &o de#elopment! NA ecent maBetin7 $u#ey pedicted K
34
pecent 7oAt" yea o#e yea in t"e Aide/&omat pint maBet1N $ay$ MiBe
Ric"ad$on1 diecto o& $ale$ and maBetin71 pint media1 Auoa Specialty
TeFtile$ Goup Inc! in Auoa1 Ill! NT"i$ i$ an a#ea7e &o all $ub$tate$1 but &o
teFtile$ in paticula1 t"e 7oAt" i$ e#en "i7"e!N
TeFtile bu$ine$$ i$ one amon7 t"e la7e$t &oei7n eFc"an7e eane$ in India and
t"i$ $ecto "a$ been $i7ni&icantly bene&itted &om t"e temination o& Multi/Fibe
Aan7ement in t"e yea +,,0! Out o& t"e total eFpot$ in India1 -2M i$
contibuted by t"e teFtile indu$ty in India and t"i$ indu$ty account &o -9M o& it$
indu$tial poduction!
MAJOR PLAYERS
Top companie$ in TeFtile indu$ty in India:
-! )ombay Dyein7:
35
)ombay Dyein7 came into eFi$tence in t"e yea -K23 a$ a $mall company
dealin7 Ait" Indian $pun cotton yan dip/dyed by "and and noA t"e company "a$
7oAn into one amon7 t"e top teFtile companie$ in India! T"ey ae one o& t"e
tu$ted and e$pected band NAME in t"e teFtile indu$ty and $ome o& t"e
poduct$ manu&actued by t"em ae:
Spot$ Aea1 >id$J Aea1 =omenJ$ Aea1 MenJ$ Aea1 Home &uni$"in7 liBe $o&a
co#e$ and $ceen clot"e$1 )at" toAel$ and )ed $pead$ and $"eet$!
+! Fabindia:
Fabindia i$ opeatin7 &om it$ "eadIuate$ in Del"i and t"ey ae popula &o t"ei
taditional tec"niIue$ and "and/ba$ed poce$$e$! T"ey ae actin7 a$ a linB
betAeen ca&t/ba$ed ual poduce$ and moden uban maBet$1 A"ic" in tun
ceate$ a Aide an7e o& ual employment t"eeby pe$e#in7 t"e tadition o&
India! T"ei teFtile poduct$ ae a&&odable1 contempoay1 ca&t/ba$ed and
natual!
.! Ga$im Indu$tie$:
Ga$im Indu$tie$ i$ a $ub$idiay o& t"e popula Aditya )ila Goup and t"ey ae
one amon7 t"e la7e$t pi#ate $ecto companie$ in India! T"e company be7an it$
6ouney a$ a teFtile company in t"e yea -39K and noA t"ey ae dealin7 Ait"
di&&eent poduct$ liBe cement and c"emical$ in addition to teFtile$!
9! 8CT ;imited:
8CT ;imited i$ one amon7 t"e leadin7 manu&actue$ o& &ilament yan and teFtile$
in India and t"ey ae t"e $ub$idiay o& T"apa Goup! Some o& t"ei be$t &eatue$
36
liBe "i7" $tandad o& pe&omance1 AoB et"ic and #alue$ "a$ made t"i$ company
to eac" t"i$ "ei7"t!
0! ;aB$"mi Mill$:
;aB$"mi Mill$ came into eFi$tence in t"e yea -3-, and t"i$ company "a$
contibuted to t"e de#elopment o& TeFtile Indu$ty in Tamil Nadu in 7eneal and to
t"e di$tict o& Coimbatoe in Tamil Nadu! Ri7"t &om t"ei inception t"ey ae
AoBin7 toAad$ t"ei pime ob6ecti#e$ o& cu$tome $ati$&action and Iuality
poduction and becau$e o& t"i$ t"ey "a#e eac"ed t"i$ "ei7"t!
4! My$oe SilB Factoy:
My$oe SilB Factoy i$ located in t"e city o& My$oe in >anataBa and t"ey ae
dealin7 Ait" t"e poduction o& Iuality $ilB teFtile$ &o end/u$e con$umption!
Di&&eent "i7" end mac"ine$ ae bein7 u$ed by t"em &o t"e poduction o& Iuality
$ilB clot"e$! T"e company be7an it$ 6ouney in t"e yea -3., Ait" 6u$t -, loom$
and noA t"ey "a#e -03 loom$1 pin mac"ine$1 Aapin7 mac"ine$ and $e#eal
ot"e pepaatoy mac"ine$ a$ Aell!
2! A#ind Mill$:
A#ind Mill$ i$ actin7 a$ tend$ettin7 company in di&&eent $tyle$ o& teFtile$ and
t"ey ae noA actin7 a$ $ynonymou$ o& a Aide an7e o& li&e/$tyle poduct$! T"e
company "a$ ca#ed out o& an a77e$$i#e $tate7y to de#elop t"ei cuent
$tate7y by $ettin7 up Aold $cale 7amentin7 o&&ein7 and &acilitie$!
K! Raymond$:
Raymond$ 7oup came into eFi$tence in t"e yea -3+0 and Ait"in a $"ot peiod
o& t"ei e$tabli$"ment t"ey "a#e eme7ed a$ a 7lobal NAME in t"e teFtile
37
indu$ty! A numbe o& 7oup companie$ ae opeatin7 unde Raymond$ and
$ome o& t"ei popula band$ ae:
Y Colo%lu$
Y %aB A#enue
Y ManEoni
Y Raymond %emium Appael
3! Reliance TeFtile$:
A$ Ae all BnoA1 Reliance i$ a bi7 name in a numbe o& indu$tie$ in India and
t"ey "a#e made t"ei maB in t"e teFtile indu$ty a$ Aell! T"ei &la7$"ip Gimal1
A"ic" Aa$ e/launc"ed in t"e yea +,,2/,K i$ one amon7 t"e tu$ted band name
in t"e teFtile indu$ty! T"ey ae actin7 a$ one amon7 t"e top moden teFtile
compleFe$ in t"e A"ole o& A$ia and t"ey ae tyin7 out neA poduct initiati#e1
A"ic" include$ t"e &olloAin7 poduct$:
Y %oduction o& Mo$Iuito epellent net$ accodin7 to t"e $tandad laid by =old
Healt" O7aniEation
Y Auto/teFtile$ X "ome &uni$"in7$
Y =ate/epellent and &ie/etadant tent &abic$ to "elp out police and de&en$e
$e#ice
T"e$e top playe$ in t"e teFtile indu$ty1 contibute a 7eat to t"e de#elopment o&
t"e countyJ$ economy by o&&ein7 to t"e eFpot indu$ty o& t"e county and by
o&&ein7 Aide an7e o& employment oppotunitie$!
MAJOR OFFERINGS
Intoduction
38
T"e Indian teFtile indu$ty i$ in apid po7e$$ and i$ o&&ein7 "u7e e#enue to t"e
county! It "a$ incea$ed t"e need &o en7ineein7 7aduate$ A"o "a#e t"e $Bill$
in en7ineein71 de$i7n1 c"emi$ty1 mana7ement1 compute$1 appael1
maBetin7D$ale$1 and Iuality contol!
TeFtile En7ineein7 u$e$ t"e pinciple$ o& en7ineein7 Ait" $peci&ic BnoAled7e o&
teFtile eIuipment and poce$$e$! T"e cou$e cuiculum al$o daA$ BnoAled7e
&om ot"e en7ineein7 di$cipline$ includin7 mec"anical1 electical and indu$tial
and c"emical en7ineein7!
TeFtile indu$ty ba$ically in#ol#e$ manu&actuin7 o& #aiou$ type$ o& &abic$ bot"
natual and $ynt"etic a$ Aell a$ o& poduction mac"iney and application o& neA
tec"nolo7y! T"e indu$ty "a$ cate7oiEed in t"ee ma6o aea$ o& AoB namely
e$eac" and de#elopment1 manu&actuin7 and mec"andi$in7!
Cou$e$ X Eli7ibility
T"e teFtile indu$ty in India i$ one o& t"e la7e$t indu$tie$ in t"e Aold and i$ $till
eFpandin7! It t"u$ "a$ an immen$e caee potential &o t"e youn7 ma$$e$!
A$piant$ A"o Aant to maBe caee in teFtile en7ineein7 o tec"nolo7y can
pu$ue cou$e$ bot" at unde7aduate and po$t7aduate le#el! One can e#en
c"oo$e to cay out e$eac" AoB!
T"ee ae many en7ineein7 colle7e$Dpolytec"nic$Duni#e$itie$ in India o&&ein7
cou$e$ in teFtile en7ineein7 and tec"nolo7y! Fo doin7 )!Tec" in TeFtile
En7ineein7 one $"ould "a#e completed Z+ Science Ait" %"y$ic$1 C"emi$ty1
Mat"$ andDo )iolo7y! Mo$t en7ineein7 colle7e$ in t"e county $elect candidate$
ba$ed on Aitten entance eFamination$!
A&te completin7 )!Tec"D)E in teFtile en7ineein71 one can eit"e $tat a
po&e$$ional caee o can continue "i$D"e $tudy by 6oinin7 M!Tec" and %"D
po7am$ o&&eed by t"e elite Indian In$titute$ o& Tec"nolo7y 'IIT$(! Indian In$titute
39
o& Tec"nolo7y1 Del"i i$ a pionee in$titute in t"e &ield o&&ein7 )!Tec"DM!Tec"D%"!D
po7am$!
Caee %o$pect$
TeFtile en7ineein7 7aduate$ &ind eFcellent 6ob oppotunitie$ in di#e$e indu$tial
$ecto$! T"e Caee pat"$ include poce$$ en7ineein71 e$eac" and
de#elopment1 poduction contol1 tec"nical $ale$1 Iuality contol and copoate
mana7ement t"ou7" t"e poduction $upe#i$oy oute!
Apat &om 6oinin7 teFtile &am$ and manu&actuin7 unit$ a&te )!E!D)!Tec" one
can al$o 6oin M!Tec" cou$e o can 7o &o doctoate de7ee$! Fo doin7 e$eac"
in India1 one "a$ to Iuali&y t"e NETD8RF entance eFamination conducted by
UGC and CSIR 6ointly! Al$o t"ee ae 7ood oppotunitie$ aboad &o cayin7 out
e$eac" AoB
%ay / %acBa7e
Fe$" Gaduate$ &om eputed en7ineein7 colle7e$ "a#in7 )ED)Tec" de7ee
can ecei#e $tatin7 pay/pacBa7e$ an7in7 &om R$ -+1,,, to R$ .,1,,, pe
mont"! T"e $alay incea$e$ Ait" eFpeience and $Bill$! A teFtile en7inee Ait" +/
. yea$ o& indu$tial eFpeience can ean moe t"an R$ 0,1 ,,, pe mont" apat
&om ot"e peB$ and bene&it$
40
41
A.CYLYBRATION6 E5ENTS
Adde$$ : M/0 Ra6"an$ %laEa1 Opp %iEEa Hut1 G"od dod Road1 Suat /.30,,2
Mobile : 3K3K9 +3,94
O&&ice : ,+4- / .,43,94
Email id : cylybationE[7mail!com
CylybationE $tated Ait" a pupo$e to po#ide RONE STO% SO;UTIONSR &o all
you MaBetin7/ elated Aoie$! cu$tome o $ta&&1 CylybationE a$$ue$ to
"andle e#ey pat o& it Ait" &ine$$e! =e $tep in i7"t at t"e $ta7e o& Idea
Geneation to it$ FlaAle$$ EFecution!
CylybationE "a$ po#ided &ull $e#ice E#ent Mana7ement1 Entetainment1
%omotion and a$$ociation mana7ement $e#ice$! O#e t"e yea$1 Ae "a#e
de#eloped a $ound eputation Ait"in ou indu$ty &o Ceati#ity1 e&&iciency1 ability
to meet deadline$ and &laAle$$ eFecution o& e#ent$ and &o po#idin7 $upeio
a$$ociation $e#ice$!
5ISION
NTo eme7e a$ a pemie E#ent Mana7ement Company deli#ein7 One Stop
Solution aco$$ t"e India!N
MISSION
NTo a$$i$t ou client$ ac"ie#e t"ei ob6ecti#e t"ou7" t"e de#elopment and
eFecution o& cu$tomiEed X meticulou$ly planned e#ent$!N
42
EXPERTISE
CREATIGIT< i$ t"e coe $ten7t" &o any e#ent$! =e po$$e$ ceati#ity in ou
ne#e$!
Ou picin7 $tuctue i$ competiti#e and COST EFFECTIGE aco$$ t"e indu$ty.
=e pide ou$el#e$ on $tate7ic and po/acti#e ecommendation$S Ae li$ten to
you &eedbacB and alAay$ 7o THE E?TRA MI;E &o ou client$
=e &o$te clo$e RE;ATIONSHI%S Ait" ou client$ and luFuy eplica
Aatc"e$ AoB openly a$ pat o& t"ei team!
SER5ICES PRO5IDED
7. C%r@%ra! E)!$*A
%oduct ;aunc"e$
T"ey $ay N&i$t impe$$ion i$ t"e one t"at la$t$N! ="et"e t"e
poduct i$ bein7 launc"ed amid$t $elect deale$ o on a
la7e public plat&om\ one "a$ to ali7n t"e $en$ibilitie$ &o
o#eall poduct ima7e and 7ain t"eea&te! SneaB pe#ieA to bold e#elation$ to
$o&t launc"e$ Ae "a#e done it all!
Con&eence$ X Semina$
Con&eence$ X Semina$ ae a7e old met"od$ to impat
BnoAled7e Ait"in a con&ined 7oup! Only t"e dynamic$ o&
t"e$e "a$ c"an7ed da$tically! UnliBe con#entional Aay$1
pe$ent day Con&eence$ X Semina$ ae ci$p Ait" poAe&ul $peaBe$1 t"eme$
in $ync Ait" t"e ob6ecti#e$ o t"e companyJ$ ima7e! A 7ood do$e o& $pecially
planned entetainment en$ue$ audience en7a7ement at all le#el$ and aid$
&utue paticipation!
43
EF"ibition$
EF"ibition$ ae a poduct $"oAca$e not 6u$t to t"e
con$ume$ but al$o to t"e indu$ty at la7e! Hence de$i7nin7
t"e $tall $pace X plannin7 t"e &loA o& t"e entie eF"ibit can
be #ey inte7al to t"e o#eall paticipation!
Deale Meet$
In today$ competiti#e maBet1 e#ey company Aant$ a
bette pie o& t"e maBet $"ae! Deale$ play a #ey
impotant ole to eac" out to t"e con$ume$! ="ile mo$t
o& t"e po&it $"ain7 $c"eme$ ae $imila &om company to company1 t"e$e
c"annel patne$ u$ually ba$e t"ei loyaltie$ on t"e Aay t"ey ae teated at $uc"
do$! Ab$olute &un &illed e#enin7$ 'in t"ei city o anot"e( i$ A"at eally AoB$!
)T; Acti#itie$
Today$ con$ume i$ $poilt Ait" c"oice$ &om #aiou$
ad#eti$ement$ and t"u$ a $en$e o& di$belie& i$ u$ually
a$$ociated Ait" a poduct! )T; acti#itie$ ceate a diect
inte&ace Ait" t"e ta7et 7oup unliBe ot"e medium$ o& mainline ad#eti$in7!
)e$ide$ eFtendin7 a touc" and &eel eFpeience o& t"e poduct1 diect &eedbacB$
can be 7eneated &om $uc" acti#itie$! T"e la$t but not t"e lea$t1 t"e$e$ acti#itie$
can e#en 7eneate diect $ale$ i& planned t"at Aay!
44
8. W!..($' P&a$$($'A
Gaiou$ Function$ in a Aeddin7
S"a7an Ceemony1 RoBBa1 Haldi1 Saint"1 Mya1 Mamea1 Milni1 Rin7 Ceemony1
Medndi1 San7eet1 TilaB Ceemony1 Ga Mala1 Gidaai )ac"elo patie$1 Hen
patie$1 CocBtail patie$1 =eddin7 Ceemony1 Reception!
=eddin7 i$ a po6ect
Gone ae t"e day$ A"en one o& t"e $enio &amily membeJ$ Aould lea#e all t"at
"e doe$ &o li#in7 to $upe#i$e all aan7ement$! T"i$ i$ t"e a7e o&
po&e$$ionali$m and t"e eFpectation$ o& "a#in7 a pe&ectly planned Aeddin7 ae
on an all / time L "i7"! Not 6u$t t"e "o$t$1 e#en 7ue$t$ "a#e temendou$
eFpectation$ t"e$e$ day$ o& attendin7 a Aell oc"e$tated Aeddin7 X bein7 taBen
cae o&! T"ey all Aant to 7o "ome and tell tale$ o& "oA t"ey attended t"i$ me7a
Aeddin7 A"ic" Aa$ pe&ectly planned X mana7ed by a team o& Aeddin7
mana7e$!
="ile Ae at Momentum Goup Beep all t"e abo#e in mind but Ae mo$tly ne#e
loo$e $i7"t o& t"e &act t"at Ae ae not 6u$t plannin7 an e#entDpaty but ceatin7 li&e
time memoie$! Hence t"e appoac"1 t"e mind$et X t"e t"ou7"t poce$$ all "a#e
to t"inB in a Aay t"at only $"oA$ pe$onal touc" and doe$nJt 7i#e a &eel o& a non
L $top paty o a concet! T"i$ i$ not #ey clea Ait" a lot o& neA a7e c"ic Aeddin7
planne$!
45
Ou &undamental$ ae concept1 ideation1 bud7etin71 #endo $election1
entetainment plan and mana7ement on t"e day! T"i$ en$ue$ t"at t"e "o$t can
6u$t play "i$D"e ole o& bein7 a Aam 7aciou$ "o$t and not "a#e end up $teppin7
into t"e $"oe$ o& an e#ent mana7e!
Ou Role
=e nutue e#ey Aeddin7 Ait" utmo$t cae and pe$onaliEed attention! =e
po#ide end to end $olution$ and taBe cae o& eac" X e#ey a$pect o& Aeddin7
'pe Aeddin71 duin7 Aeddin71 po$t Aeddin7( includin7 t"e &olloAin7 aea$:
Genue:
Recce X Gi$it$ to #enue D "otel be&oe t"e plannin7 $tat$!
De$i7nin7 X %intin7 :
De$i7nin7 X %intin7 in#itation Cad$1 =elcome Bit$1 %e$onaliEed Gi&t Ta7$1
)a77a7e Ta7$1 Ca SticBe$1 etc
Set$ X Decoation :
Unde$tandin7 t"e ta$te o& t"e "o$t1 ecommendin7 t"eme$ &o #aiou$
&iunction$1 De$i7nin7 X Fabicatin7 $et$1 Floal aan7emen!
Catein7 Aan7ement$ :
Identi&yin7 X $electin7 t"e i7"t catee1 plannin7 t"e menu1 $upe#i$in7 t"e
catein7 $e#ice$
Entetainment :
46
)ollyAood ati$te$1 Ot"e entetaine$ X pe&ome$1 Celebity D8$1 Taditional
Aeddin7 D $an7eet $in7e$1 S"e"nai X d"olAalla$ 1 )aaat band1 Family dance
c"oeo7ap"e1 Emcee
Sound Aan7ement :
%! A Sy$tem$1 Appopiate micin71 A$$oted mu$ic1 Cablin7 X Tec"nician$
;i7"tin7 Aan7ement$ :
To en"ance all t"e decoation$1 to li7"t up t"e Aeddin7 "ou$e1 to illuminate t"e
#enue$1 to "i7"li7"t t"e bu&&et $et/up1 to "i7"li7"t t"e pe&omance$ X dancin7
aea
Gideo7ap"y X %"oto7ap"y:
Gideo Camea$1 %o6ection$1 Gideo $ceen$1 %la$ma $ceen$1 Di7ital camea
ecodin71 ;i#e miFin7 X editin71 DGD$1 Di7ital D Optical p"oto7ap"y1 %int$ D
CD$1 Album$1 Cu$tomiEed Aeddin7 catalo7ue$!
Ho$pitality :
Help De$B1 Coodination Ait" HOTE; 1 Roomin7 li$t1 +9/"ou "elp de$B1
=elcomin7 7ue$t$ X EFclu$i#e c"ecB/in1 EFclu$i#ely de$i7ned and pinted
ba77a7e ta7$
Ta#el :
TicBetin71 Aipot Tan$&e$1 Coodinate Ait" t"e ta#el a7ency1 Dedicated ca$ &o
t"e 7ue$t$1 eFclu$i#ely de$i7ned and pinted ca $ticBe$
%oAe :
Sound poo& 7eneato$1 Cablin7 X Di$tibution1 Sa&ety X )acB Up$
47
Secuity :
A$ needed
9. CELEBS C ENTERTAINMENTA
Tele#i$ion 'Acto D Acte$$(
)ollyAood 'ActoDActe$$(
Emcee D Compee
FolB Sin7e$ X dance$ '%un6abi1 Ra6a$t"ani1 Gu6aati etc(
)ollyAood $in7e$
Intenational Sin7e$ 'Dubai1 U>1 US1 Euope1 %aBi$tan1 HollyAood(
)and$ 'Symp"ony D RocB D %op D 8aEE D Cla$$ic D Indian D Fu$ion(
RenoAned Mu$ician$ '%ecu$$ioni$t1 Hapi$t1 %iani$t1 Accodion1
SaFop"oni$t1 Giolini$t1 Guitai$t(
Dance ')ollyAood1 Contempoay1 Cla$$ical1 Hip "op1 Sal$a1 8i#e1 Fu$ion
Stand/ up Comedy D Mimicy Ati$t$
Intenational ati$t 'Spani$"1 MeFican1 Aabic1 HollyAood1 Ru$$ian$(
Foei7n act$ 'Helium balloon1 Aial Act1 Acobat$1 Flyin7 Mu$ician$1 ;a$e
Man1 )ubble Act1 Ice SBate$(
Model$
Illu$ioni$t$
Fille$
MaBe o#e L Tattoo1 FaceDbody paintin71 Hai baide
48
Me"ndi D Heena 'Indian1 Aabic1 Glitte(
)an7le maBe
%almi$t1 &otune telle 'mac"ine$(
%otait D caicatue paintin7
SBetc" ati$t
)alloon $culpto
Gun $"oot Ait" $et up
)alloon X 7un$
CloAn
Fie eate$
Ai AalBe
Moon AalBe
Ma7ician
C"alie c"aplin $"oA
Ca$ino Set up
Fai toy$ o 7ame$
Mey/7o/ound
Sea/$aA
Giant A"eel$
Co$$ A"eel$
Electonic coin toy$ liBe dino$au1 elep"ant1 "o$e1 mini tain etc!
49
%uppet $"oA
%ot maBe
Do7 cicu$
DAa& $"oA
%op con
Candy &lo$$
Ice candy 'Ait" di&&eent &la#o$(
Animal ma7ic $"oA
Clo$e up ma7ic $"oA
SF?
FieAoB$ 'Aiel1 Nia7a(
%yotec"nic$ 'Cold pyo$ $uitable &o indoo #enue$(
;a$e Stoyboad
%ani %o6ecto
=atc" Out D ;ED Sceen
Gap"ical =ate&all
;. OTHER SER5ICESA
AAad Ceemonie$
In todayJ$ time t"e Aay aAad ceemonie$ ae conducted i7"t &om t"e 8uy
$election1 Eli7ibility nom$ to In#itation1 RSG% and %R play$ an impotant ole
toAad$ it$ cedibility and lea#e$ a la$tin7 impe$$ion in t"e mind o& aAadee$ X
ot"e public at la7e!
50
Fa$"ion S"oA$
Fa$"ion $"oA "a$ a uniIue appeal A"en #i$ualiEed X c"oeo7ap"ed ceati#ely
lea#e$ a la$tin7 impe$$ion! Fa$"ion$ $"oA$ bin7 alon7 a lot o& Noomp"N &acto
bein7 a pe&ect #e"icle o& 7lamou and o$tentation! Fom 6u$t bein7 an e#ent to
di$play upcomin7 line o& clot"in7 X 7o7eou$ model$ taBin7 t"e amp it "a$
tan$&omed a lot1 t"e$e day$ $eein7 employee$1 p"y$ically c"allen7ed1 Bid$ etc!
taBin7 t"e amp!
Timin7 i$ o& cucial &acto in plannin7 t"i$ e#ent! Al$o i$ t"e
implementation o& t"e concept$! =e "elp you Ait" #ey
$uitable #enue1 ic"ly eFpeienced &a$"ion c"oeo7ap"e$1
celebity $"oA $toppe$ 'aco$$ #aiou$ &ield(1 male X
&emale model$1 maBe/up ati$t1 "ai $tyli$t1 at diecto$1 p"oto $"oot$1 public
elation$1 $ecuity pe$onnel X muc" moe!
Mu$ical Concet$
Today A"ee e#e you 7o ie$pecti#e o& di#e$itie$ Ae come aco$$1 mu$ic
connect$ u$ all! Audience liBe$ to meet t"ei &a#oite ati$t1 $in7e1 mu$ician$ in
pe$on! )e it an Intenational ocB band pe&omance o a Taditional G"aEal
ni7"t you Aill &ind lo#e$ all aco$$!
Fe$ti#al$ X Occa$ion$
Celebatin7 Fe$ti#al$ X Occa$ion$ eIuie$ a 7eat $en$e
o& unde$tandin7 t"e cultue! =e "elp you c"oo$e an
appopiate #enue1 decide on t"e t"eme &o e#enin71
De$i7nin7 an pope in#ite1 %intin7 o& t"e in#ite1 Odein7
cu$tomiEed caBe1 Floal D]co1 Gi&t Mana7ement1 $uitable Entetainment
Option$1 Retun Git$ X muc" moe t"eeby "elpin7 you to $tiBe t"e i7"t c"od$!
51
Openin7 X Inau7uation
="ile band$ put ne#e endin7 e&&ot$ to 7et bette pie o& maBet $"ae! =e "elp
you in Aay t"at cate$ to you ob6ecti#e in $imple yet ele7ant manne! Celebity
pe$ence on $uc" occa$ion &om #aiou$ &ield$ i!e! &ilm$1 $pot$1 $ocial
bacB7ound etc! &etc"e$ eFten$i#e publicity &o t"e band! T"i$ alon7 Ait" ele7ant
minimal deco X entetainment Beepin7 in mind t"e band ima7e act$ liBe an icin7
on t"e caBe!
;a7e %ublic E#ent$
;a7e public e#ent$ ae #ey di&&eent &om t"e e7ula banIuetDoutdoo e#ent$
a,,nd need $pecial eFpeti$e &o plannin7 X mana7ement! Sa&ety X Secuity1
Re$cue mana7ement1 Eme7ency mana7ement1 loA mo#ement o& coA$
become top pioitie$ and need ele#ant! O7aniEin7 Mulund Fe$t Aa$ "umble
$tep toAad$ t"e $ame! It Aa$ a . day eFta#a7anEa celebatin7 t"e $piit o&
Mulundite$ A"ic" $aA moe 91,,, mulundite$ e7i$tein7 &o t"e #aiou$
competition!Competition liBe Sin7in71 Dancin71 CooBey1 Ran7oli1 %aintin71
Mulund Maat"on X Mulund )ooB o& Recod$ at Nimal ;i&e Style1 Ceemonial
Hall1 >elBa Colle7e Bept people 7lued &o . day$!
Son/et/;umiee S"oA$
Al$o called Sound and ;i7"t S"oA$! A tuly entetainin7 medium A"ic" u$e$ t"e
late$t tec"nolo7y to ceate an amaEin7 $toy!
1. CLIENTS
52
B. ORGANOGRAM
53
In CylybationE E#ent$1 T"ee ae no pemanent employee$ o po$ition$ eFcept t"e
accountant1 t"e Employee$ ae "ied a$ and A"en eIuied on contact ba$i$!
C. DI5ISIONSDDEPARTMENTS
T"ee ae no pemanent depatment$ a$ E#ent Mana7ement i$ #ey dynamic &ield and
t"e pe$on$ ae "ie$ a$ and A"en eIuied!
54
DIRECTOR
(MR. RAVI
REDDY)
EMPLOYEES EMPLOYEES EMPLOYEES
D. SWOT ANALYSIS
It i$ a $tate7ic plannin7 tool A"ic" i$ u$ed to identi&y and analyEe t"e $ten7t"$1
AeaBne$$e$1 oppotunitie$ and t"eat$ in#ol#ed in any company! =it" e&eence
to CylybationE1 t"ey ae enli$ted a$ beloA:
STRENGTH
T"e$e ae t"e attibute$ o& any company A"ic" ae "elp&ul in ac"ie#in7 po6ectR$
ob6ecti#e$!
CylybationE "a#e a $ton7 &undin7 &acilityS $u&&icient &und$ ae a#ailable to
t"em and "a#e 7ood le#el o& cedit contol!
CylybationE "a#e a #ey youn7 pool o& employee$ Ait" "i7" contact$!
T"i$ "elp$ t"e company to "a#e a$ many #oluntee$ eIuied &o any
paticula e#ent!
CylybationE "a#e a Aell tained $ta&& AoBin7 Ait" it! T"ey "a#e t"e ability
to taBe IuicB deci$ion$ and "a#e "i7" moale!
=EA>NESS
T"e$e ae t"o$e attibute$ o& any company A"ic" ae "am&ul in ac"ie#in7
po6ectR$ ob6ecti#e!
T"ee i$ a le$$ $cope o& e#ent $e#ice$ in Suat1 a$ bot" t"e con$ume
maBet and bu$ine$$ maBet ae not muc" aAae o $ay intee$ted in
"iin7 t"e $e#ice$ o& an e#ent mana7ement company!
55
O%%ORTUNITIES
T"e$e ae t"o$e eFtenal &acto$ A"ic" ae "elp&ul in ac"ie#in7 t"e companyR$
ob6ecti#e$!
E#ent mana7ement indu$ty i$ eFpandin71 Ait" many &utue oppotunitie$
&o $ucce$$!
Social de#elopment i!e!1 demo7ap"ic c"an7e$ o c"an7in7 con$ume
eIuiement$ leadin7 to an incea$e in demand &o e#ent mana7ement
$e#ice$!
THREATS
T"e$e ae t"o$e eFtenal &acto$ A"ic" ae "am&ul in ac"ie#in7 t"e companyR$
ob6ecti#e$!
;e#el o& competition i$ incea$in7 A"ic" i$ leadin7 to lo$$ o& $i7ni&icant
cu$tome! Al$o impo#ement in t"e $e#ice$ po#ided by competito$!
Celebatin7 cancellin7 o not attendin7 t"e e#ent may lead to c"ao$1 and
a&&ect t"e eputation o& t"e company!
Un&oe$een Aeat"e may $ometime $poil t"e A"ole e#ent!
E. MARKET POSITION
T"e company belie#e$ in competin7 Ait" none ot"e t"an it$el& Ait" manta o&
VAoB "ade and t"e &uit $"all &olloAJ $o a$ $uc" t"ey ne#e Aent &o t"e $u#ey
e7adin7 A"ee t"ey $tand in City o National le#el!
56
57
BEALER RODIEE JANET >8279?
T"e aticle di$cu$$e$ t"e +0t" edition o& teFtile tade $"oA ColombiateF de la$
Ameica$1 "eld 8anuay +,-. at t"e %laEa Mayo in Medellin in Columbia1 and
$tate$ t"at t"e tade $"oA Aa$ #i$ited by 920 eF"ibito$ and moe t"an .+1,,,
#i$ito$1 includin7 -1433 intenational buye$! It &ut"e $tate$ t"at t"e e#ent Aa$
o7aniEed by t"e In$titute &o EFpot and Fa$"ion 'IneFmoda( in Medellin and
al$o $tate$ t"at t"e eF"ibition in t"e tade $"oA &ocu$e$ on&a$"ion $y$tem$ and
appael poduction!
FASHION FOR FIBER
BORANDE 5IRGINIA S.>8221?
T"e aticle &ocu$e$ on t"e &a$"ion pe$entation$ by &ibe companie$ a$ an
e&&ecti#e maBetin7 tool to update mill$ and con$ume$ on comin7 tend$!
Sample 7ament$1 colo &oeca$t$1 de#elopment &abic$ and 7eneal tend idea$
po#ide #aluable in&omation on plannin7 and $tylin7 line$! Sometime$ diect
cu$tome$ ae $"oAn "oA neA &abic$ can be made u$in7 $peci&ic &ibe$ and
yan$ to po#ide added bene&it$ $uc" a$ $tetc"! Indiect cu$tome$ ae pointed
in t"e diection o& mill$ t"at ae Aea#in7 o Bnittin7 neFt $ea$onR$ tendy &abic$!
NeA <oB City/ba$ed Cotton Inc!R$ Appael Tend Foeca$t &o Spin7DSumme
+,,4 $"oA$ 7ament$ puc"a$ed aound t"e Aold! Sci$$o$ ae a#ailable &o
attendee$ A"o Aould liBe a $Aatc" and con$tuction detail$ can be made
a#ailable! One neA inno#ation o& note i$ -,,/pe cent cotton $tetc" bottom
Aei7"t &abic$! T"e $tetc" i$ ac"ie#ed in bot" t"e Aea#in7 poce$$ and in
&ini$"in7! T"e moe t"e &abic$ ae Aa$"ed1 t"e bette t"ey looB1 &eel and
pe&om! Colo$ &o Spin7DSumme +,,41 $"oAn by >at"yn No#aBo#ic1
diecto1 &a$"ion maBetin71 an7e &om pale neutal$ and $o&t pa$tel$ to #i#id
citu$ and topical "ue$! INSET: Su#i#al I$ T"e Name O& T"e Fa$"ion Game!
58
SARA BAUKNECHT >822;?
ItR$ ne#e too $oon to $tat $ali#atin7 o#e $tyle$ &o neFt $pin7 and $umme! O
at lea$t t"atR$ t"e p"ilo$op"y be"ind Mecede$/)enE Fa$"ion =eeB1 A"ic" &om
T"u$day t"ou7" Sept! -. Aill pe#ieA looB$ &o neFt yea at ;incoln Cente on
Man"attanR$ Uppe =e$t Side! Hotel $uite$1 pie$1 oo&top teace$ and 7alleie$
aco$$ t"e city Aill be made into maBe$"i&t $"oAoom$ &o ot"e NeA
<oB Fa$"ion =eeB &e$ti#itie$!
)ut t"eeR$ no need to be a &a$"ion indu$ty in$ide // o e#en in NeA <oB City //
to $ample a ta$te o& it1 t"anB$ to t"e Intenet1 be"ind/t"e/$cene$ documentaie$
and local Fa$"ion =eeB/t"emed 7et/to7et"e$! Hee ae a &eA Aay$ to
eFpeience t"e &a$"ion &e#e1 no matte A"o o A"ee you ae:
%aty at "ome
Attend local $"oA$
Get t"e looB
Catc" a $"oA
Go be"ind t"e $cene$ // &om you li#in7 oom
BAUKNECHTE SARA >8279?
Feb! ,0//GalentineR$ Day$ i$ ceepin7 clo$e1 but &o t"e &a$"ion community it
mi7"t a$ Aell be C"i$tma$ // NeA <oB Fa$"ion =eeB BicB$ o&& T"u$day!
Fo buye$1 de$i7ne$1 model$1 $tyli$t$1 p"oto7ap"e$ and &a$"ion 6ounali$t$
and publici$t$1 itR$ one o& t"e indu$tyR$ mo$t eFcitin7 yet eFtemely "ectic time$
o& t"e yea! )ut &o t"o$e not $mitten Ait" $tyle1 NeA <oB Fa$"ion =eeB 'al$o
called Mecede$/)enE Fa$"ion =eeB1 A"en e&ein7 to $"oA$ at ;incoln Cente
poduced by IMG Fa$"ion( i$ 6u$t $omet"in7 $een on TG $"oA$ $uc" a$ N%o6ect
RunAayN o NAmeicaR$ NeFt Top Model!N
59
N=e looB &o de$i7ne$ A"o "a#e aleady been in bu$ine$$ &o a &eA yea$ and
"a#e $ucce$$&ully $"ipped a minimum o& tAo collection$ to etail1 in t"e U!S! and
aboad1N M! ClaB $ay$!
NIt a&&ect$ people A"o aenRt e#en intee$ted in &a$"ion in tem$ o& A"at t"eyRe
7oin7 to be Aeain7 in t"e &utue1N M$! Taylo $ay$!
NMecede$/)enE Fa$"ion =eeB i$ tuly a baomete o& A"atR$ "appenin7 in t"e
Aold1N M! ClaB $ay$! NT"e &a$"ion$ and tend$ $een on t"e unAay "a#e an
in&luence in mu$ic1 cultue and t"e e#eyday li&e o& people e#eyA"ee!N
BUSINESS SUPPORT / E5ENT FEASIBILITY STUDIES
E#ey bu$ine$$ oppotunity need$ &ull e#aluation pio to launc" and e#ent
&ea$ibility $tudie$ ae &undamental to maBin7 t"e bu$ine$$ deci$ion to poceed o
not! De#elopin7 a $ucce$$&ul inau7ual e#ent can be a i$By in#e$tment and
taBin7 t"e e#ent concept &om an initial idea t"ou7" to t"e opeational $ta7e i$
o&ten a compleF and time/con$umin7 e&&ot! Red HoiEon E#ent$ con$ultin7
eFpeti$e in &ea$ibilitie$ $tudie$ po#ide$ deci$ion maBe$1 Ait"in you
o7ani$ation1 Ait" t"e oppotunity to maBe bette1 moe in&omed deci$ion$ on
neA e#ent concept$!
KULKARNI AND BHARGA5I >8279?
Say$ t"at T"e =ill$ India Fa$"ion =eeB +,-. "eld Mac" -./-21 +,-. at %a7ati
Maidan in NeA Del"i $"oAca$ed t"e &all collection$ o& moe t"an -+K de$i7ne$
includin7 Taun Ta"iliani1 NiBa$"a TaAadey and Ra6e$" %atap Sin7"! T"e
&a$"ion AeeB1 an initiati#e o& t"e Fa$"ion De$i7n Council o& India1 Aa$ dominated
by India/in$pied t"eme$! T"e aticle al$o mention$ Indian acte$$e$ A"o AalBed
t"e amp &o t"ei &a#ouite de$i7ne$ includin7 %eity Hinta1 Gul %ana7 and
Gau"a >"an!
60
GO5ERNMENT OF WESTERN AUSTRALIA >822=?
A $ucce$$&ul $pot o eceation &acility i$ t"e e$ult o& t"oou7" plannin7! =it"out
adeIuate plannin71 t"e &acility Aill pobably &ail L &ail to meet t"e cuent and
&utue need$ o& t"e community1 &ail to meet &inancial 7oal$ o &ail to be mana7ed
e&&ecti#ely!
A &ea$ibility $tudy $"ould citically a$$e$$ a popo$al to build a &acility1 and enable
t"e client 't"e oAne( to maBe an in&omed deci$ion about A"et"e to poceed
Ait" t"e popo$ed po6ect!
It $"ould con$ide all t"e altenati#e$ Ait"in t"e $cope o& an identi&ied need in
ode to e$tabli$" t"e mo$t e&&ecti#e in#e$tment o& &und$! It $"ould analy$e t"e
$ocial and &inancial impact$ o& t"e popo$al and identi&y t"e i$B$ in#ol#ed by
$tudyin7 t"e maBetplace1 u$a7e and mana7ement i$$ue$1 t"e &acility
component$1 location option$ and &inancial #iability!
ENTING AND CAROLYN >8277?
T"e aticle talB$ about FASHION =EE> i$ u$ually a clo$ed1 indu$ty/ only e#ent1
but t"i$ yea &ootAea de$i7ne >at"yn =il$on1 .-1 i$ puttin7 t"e $"oe on t"e
ot"e &oot and openin7 up "e $"oA to t"e public &ee! T"e planned $"oe
$pectacula &olloA$ t"e $ucce$$ o& =il$onR$ debut pe$entation at Fa$"ion =eeB
la$t yea1 A"ic" $"e $aid Aa$ a t"anB you to t"e indu$ty t"at "ad "elped "e
eac" t"at mile$tone! VT"i$ yea I Aanted to tun it aound! T"e $uppot I 7ot &om
cu$tome$ a&te la$t yeaR$ $"oA Aa$ amaEin7 and I eally Aant to acBnoAled7e
t"at1J =il$on $aid! Fa$"ioni$ta$ lucBy enou7" to 7et t"ei &oot in t"e doo Aill be
pi#y to t"e un#eilin7 o& =il$onR$ Ainte +,-+ collection Ait" li#e model$ on a
ai$ed catAalB and ima7e$ beamed aound t"e #enue on la7e $ceen$! T"ey Aill
al$o 7ain enty to t"e a&te/paty! =il$on be7an "e caee AoBin7 in a $"oe
$"op and tained in &a$"ion de$i7n at Ma$$ey Uni#e$ity in =ellin7ton1 A"ee "e
intee$t in &ootAea dominated "e $tudie$!
61
62
A. Pr%,&!- Sa!-!$
T"e e$eac" poblem o& t"e po6ect i$ to $tudy :A$$e$$in7 t"e &ea$ibility &o
pioneein7 a Fa$"ion =eeB in Suat Ait" $peci&ic e&eence to teFtile indu$ty@
B. R!*!ar"# O,j!"()!
%imay Ob6ecti#e
T"e ob6ecti#e o& $tudy i$ to a$$e$$ Suat city a$ a plat&om &o o7aniEin7 a
$ucce$$&ul Fa$"ion =eeB &o teFtile indu$ty!
Seconday Ob6ecti#e
It al$o aim$ at BnoAin7 t"e &ea$ibility o& o7aniEin7 a Fa$"ion =eeB!
To enli$t po$pecti#e paticipant$ &o t"e Fa$"ion =eeB!
To identi&y po$pecti#e date$1 #enue and timin7$!
C. R!*!ar"# D!*('$
i( Type o& de$i7n
T"e e$eac" de$i7n u$ed "ee i$ eFploatoy e$eac" de$i7n a$ t"e e$pon$e$
7at"eed &om t"e paticipant$ Aee o& eFploin7 natue!
ii( Souce$ o& Data
T"e $ouce o& data u$ed i$ pimay data 7at"eed by collectin7 &i$t "anded
e$pon$e$ &om t"e paticipant$!
iii( Data Collection Met"od
T"e data collection met"od u$ed i$ pimay data collection met"od!
63
i#( Data Collection In$tument
T"e data collection in$tument u$ed i$ a Stuctued Oue$tionnaie!
#( Samplin7 Met"od
T"e $amplin7 met"od u$ed i$ Non %obability Con#enience Samplin7 met"od!
i#( Samplin7 SiEe
T"e $ample $iEe taBen &o t"e $tudy i$ -,, e$pondent$
#i( Samplin7 Fame
T"e $amplin7 &ame &o t"e $tudy Aee t"e $tudent$ o& de$i7nin7 in$titute$ o&
Suat!
#ii( Tool$ &o Analy$i$
T"e tool$ u$ed &o t"e analy$i$ ae MICROSOFT E?CE; +,,21 MICREOSOFT
=ORD +,,2 and #aiou$ c"at$!
Giii( ;imitation o& $tudy
Re$pondent$ "ad maBed t"e an$Ae$ in t"e Iue$tionnaie ae con$ideed to be
coect ie$pecti#e o& t"ei actual &eelin7$!
A$ t"e $ituation and condition$ c"an7e$ Ait" c"an7e in time time t"e $tudy may
po#e to be in e&&ecti#e!
T"e $ample o& -,, i$ taBen &om t"e population o& all t"e teFtile &im$ in t"e city!
T"i$ $tudy i$ caied out in only in 4 AeeB$ A"ic" mi7"t "a#e le&t many aea$
unco#eed!
64
65
-! Ae you aAae o& &a$"ion AeeBP
Attibute$ FeIuency
<e$ 3-
No 3
Total -,,
Table 4!- AAaene$$ e7adin7 &a$"ion AeeB
Fi7ue 4!- AAaene$$ e7adin7 &a$"ion AeeB
Intepetation:
="en a$Bed to BnoA about t"e aAaene$$ o& &a$"ion AeeB amon7 t"e people
in#ol#ed in teFtile indu$ty It came to BnoA t"at 3M o& t"e teFtile indu$ty people
ae not aAae o& t"e &a$"ion AeeB!
+! TeFtile Indu$ty need$ a &a$"ion AeeB in $uat!
66
Attibute$ FeIuency
Ston7ley A7ee .,
A7ee +0
Neutal .+
Di$a7ee 0
Ston7ly Di$a7ee K
Total -,,
Table 4!+ Need o& &a$"ion AeeB in teFtile
Fi7ue 4!+ Need o& &a$"ion AeeB in teFtile
Intepetation:
KM o& people $ton7ly beli#e t"at Ae do not need a &a$"ion AeeB &o teFtile
indu$ty and ., M beli#e t"at Ae $ton7ly need it!
.! =ill you liBe to %aticipate i& any $uc" e#ent$ ae o7aniEed in $uatP
Attibute$ FeIuency
<e$ KK
67
No -+
Total -,,
Table 4!. =illin7ne$$ to paticipate
Fi7ue 4!. =illin7ne$$ to paticipate
Intepetation:
KKM o& people Aill Aillin7ly liBe to paticipate in any $uc" &a$"ion AeeB o7aniEed
in t"e $uat city!
9! Do you belie#e in bandin7 t"ou7" Fa$"ion =eeBP
Attibute$ FeIuency
<e$ 20
68
No +0
Total -,,
Table 4!9 )andin7 t"ou7" &a$"ion AeeB
Fi7ue 4!9 )andin7 t"ou7" &a$"ion AeeB
Intepetation:
20M beli#e t"at t"ey can do bandin7 o& t"ei poduct$ t"ou7" e#ent$ liBe
&a$"ion AeeB!
0! <ou Aill Aillin7ly liBe to in#e$t in any $uc" e#ent!
Attibute$ FeIuency
Ston7ly A7ee +K
A7ee -+
Neutal 90
Di$a7ee -,
69
Ston7ly Di$a7ee 0
Total -,,
Table 4!0 =illin7ne$$ to in#e$t
Fi7ue 4!0 =illin7ne$$ to in#e$t
Intepetation:+KM people ae #ey $ton7ly Ailled to in#e$t in &a$"ion AeeB
A"ee a$ 90M ae not $ue and ae neutal 0M people ae $ton7ly di$a7ee and
Aill not liBe to in#e$t!
4! Can &a$"ion AeeB be "elp&ul to build %ubilc Relation$ P
Attibute$ FeIuency
<e$ 3.
No 2
Total -,,
Table 4!4 Help&ul to build public elation
70
Fi7ue 4!4 Help&ul to build public elation
Intepetation:
Ma6oity o& 3.M $ay$ t"at public elation o& t"ei teFtile &im Aill be impo#ed i& any
&a$"ion AeeB i$ conducted in $uat city!
2! Do you t"inB Fa$"ion AeeB Aill boo$t up SuatJ$ TeFtile Indu$ty!
Attibute$ FeIuency
<e$ 3+
No K
Total -,,
Table 4!2 Fa$"ion AeeB a boo$tin7 up tool
71
Fi7ue 4!2 Fa$"ion AeeB a boo$tin7 up tool
Intepetation:
3+M o& t"e total $ample $ay$ t"at teFtile indu$ty o& $uat Aill 7et a boo$t i&
&a$"ion AeeB i$ conducted!
K! I& ye$1 "oAP
Re$pondent FeIuency
Incea$e in $ale$ 9.
Incea$e in aAaene$$ 2+
)andin7 0-
Attactin7 Client$ .2
Table 4!K element$ &o boo$tin7 TeFtile indu$ty t"ou7" &a$"ion AeeB
72
Fi7ue 4!K element$ &o boo$tin7 TeFtile indu$ty t"ou7" &a$"ion AeeB
Intepetation:
out o& t"e people A"o beli#e t"at teFtile indu$ty Aill 7et boo$t by conductin7
&a$"ion AeeB $ay$ t"at aAaene$$ amon7 people Aill be incea$ed to t"e
mo$t!
3! Ha#e you e#e been pat o& any $uc" e#ent be&oeP
Attibute$ FeIuency
<e$ 42
No ..
Total -,,
Table 4!3 %a$t paticipation in &a$"ion AeeB
73
Fi7ue 4!3 %a$t paticipation in &a$"ion AeeB
Intepetation:
..M o& people "a#e ne#e been pat o& any &a$"ion AeeB in pa$t!
-,! I& you ae a pat o& $uc" &a$"ion AeeB do you need a celebity to pe$ent
you de$i7n$P
Attibute$ FeIuency
Gey Impotant +.
Impotant -3
Neutal .3
Not Impotant -3
Total -,,
Table 4!-, Celebity need
74
Fi7ue 4!-, Celebity need
Intepetation:
="en a$Bed about t"e impotance o& celebity pe$ence in &a$"ion AeeB ma6oity
Aee neutal about t"at and +.M belie#e t"at t"i$ i$ #ey impotant!
--! Do you belie#e t"at &a$"ion AeeB can only be conducted in meto citie$P
Table 4!-- )elie&
e7adin7 &a$"ion AeeB in non meto citie$
75
Attibute$ FeIuency
<e$ ++
No 2K
Total -,,
Fi7ue 4!-- )elie& e7adin7 &a$"ion AeeB in non meto citie$
Intepetation:
2KM e$pondent$ $ay$ t"at t"e &a$"ion AeeB can not only be conducted in meto
citie$ liBe Mumbai o del"i but can al$o be conducted in a city liBe $uat!
-+! I& no1 do you t"inB &a$"ion AeeB in $uat &o TeFtile indu$ty Aould be a$
appeciable a$ been appeciated in t"e Meto citie$P
76
Attibute$ FeIuency
<e$ 43
No 3
Total 2K
Table 4!-+ Appeciation o& Fa$"ion =eeB in non/meto city
Fi7ue 4!-+ Appeciation o& Fa$"ion =eeB in non/meto city
Intepetation:
K3M $ay$ t"at a &a$"ion AeeB in $uat city Aill be appeciable!
-.! Fa$"ion AeeB in $uat can 7i#e a 7lamoou$ touc" to t"e TeFtile indu$ty in
t"e cityP
Attibute$ FeIuency
Ston7ly A7ee .9
A7ee ++
Neutal +9
Di$a7ee -+
Ston7ly Di$a7ee K
Total -,,
Table 4!-. Fa$"ion AeeB LA 7lamoou$ touc"
77
Fi7ue 4!-.
Fa$"ion AeeB LA
7lamoou$ touc"
Intepetation:
.9M people $ton7ly a7ee t"at t"e &a$"ion AeeB Aill 7i#e a 7lamoou$ touc" to
t"e teFtile indu$ty o& $uat A"eea$ +9M o& people ae neutal about i& and KM
$ton7ly di$a7ee!
78
F($.($'* a""%r.($' % Pr(-ar+ %,j!"()!A
3-M o& t"e teFtile indu$ty people ae aAae o& t"e &a$"ion AeeB!
KM o& people $ton7ly belie#e t"at Ae do not need a &a$"ion AeeB &o
teFtile indu$ty o& $uat and ., M belie#e t"at Ae $ton7ly need it!
KKM o& people Aill Aillin7ly liBe to paticipate and ae intee$ted in any
$uc" &a$"ion AeeB o7aniEed in t"e $uat city
Out o& t"e total e$pondent 20M belie#e t"at t"ey can do bandin7 o& t"ei
poduct$ t"ou7" e#ent$ liBe &a$"ion AeeB!
+KM people ae #ey $ton7ly Ailled to in#e$t in &a$"ion AeeB A"ee a$
90M ae not $ue and ae neutal 0M people ae $ton7ly di$a7ee and Aill
not liBe to in#e$t!
3+M o& t"e total $ample $ay$ t"at teFtile indu$ty o& $uat Aill 7et a boo$t i&
&a$"ion AeeB i$ conducted and accodin7 to t"em aAaene$$ Aill be
incea$ed to t"e mo$t and bandin7 Aill al$o incea$e!
S!"%$.ar+ %,j!"()!*A
Ma6oity o& 3.M $ay$ t"at public elation o& t"ei teFtile &im Aill be
impo#ed i& any &a$"ion AeeB i$ conducted in $uat city!
..M o& people "a#e ne#e been pat o& any &a$"ion AeeB in pa$t!
I& Fa$"ion AeeB in $uat city i$ conducted appoFimately 0,M o& people
$ay$ t"at it i$ impotant and i$ nece$$ay to "a#e a celebity pe$ence
2KM e$pondent$ $ay$ t"at t"e &a$"ion AeeB can not only be conducted in
meto citie$ liBe Mumbai o del"i but can al$o be conducted in a city liBe
$uat and it Aould be a$ appeciable a$ in meto citie$!
Aound 04M o& e$pondent$ a7ee t"at t"e &a$"ion AeeB Aill 7i#e a
7lamoou$ touc" to t"e teFtile indu$ty o& $uat A"eea$ +9M o& people ae
neutal about it and #ey &eA di$a7ee Ait" it!
79
AAaene$$ about &a$"ion AeeB $"all be incea$ed by cylybationE i& t"ey
ae 7oin7 to conduct a &a$"ion AeeB to incea$e t"e $ucce$$ o& e#ent
A$ t"ee i$ need amon7 people &o $uc" e#ent and t"e Aillin7ne$$ to
paticipate in t"e &a$"ion AeeB t"ee i$ la7e $cope to initiate $uc" e#ent in
t"e city a$ $uat i$ al$o a teFtile "ub o& t"e nation!
Company $"ould attact t"e indu$ty people A"o ae intee$ted in
in#e$tin7 t"ei money in t"i$ e#ent and $"ould al$o &ocu$ on t"e people
A"o ae neutal about in#e$tin7 t"ei money becau$e i& t"ey ae 7i#en t"e
total in$i7"t o& e#ent t"ey may be con#eted to t"e one A"o Aill actually
in#e$t!
CylybationE $"ould taBe cae o& t"e in#e$to$ t"at t"ey 7et all t"e bene&it$
o& &a$"ion AeeB liBe bandin71 aAaene$$ o& t"ei poduct1 $ale$1 etc!
Celebity
$"ould
be
appointed &o t"e e#ent accodin7 to t"e need o& indu$ty people to
$"oAca$e t"ei de$i7n$
CylybationE $"ould looB &oAad &o o7aniEin7 &a$"ion AeeB and come up
$Ait" $uc" e#ent$ becau$e people ae ea7e to paticipate and t"ey t"inB
t"at t"i$ Aould be #ey appeciable in t"e city!
80
SuatJ$ teFtile indu$ty i$ t"e la7e$t teFtile indu$ty o& india $o1 o7aniEin7 a
&a$"ion AeeB "ee Aill be #ey bene&icial &o t"e indu$ty 1ma6oity o& t"e
e$pondent$ "a#e a po$iti#e #ieA toAad$ t"e &a$"ion AeeB in t"e city!people ae
looBin7 &oAad to be a pat o& &a$"ion AeeB a$ a paticipant!
A $tudy on A$$e$in7 &ea$ibility o& pioneein7 a &a$"ion AeeB in $uat city
$peci&ically in teFtile indu$ty 7a#e u$ a in$i7"t o& t"e #ieA$ and t"e mind$et o&
t"e indu$ty people o& $uat teFtile maBet!
Fa$"ion AeeB "a#e a 7eat $ucce$$&ul bacB7ound in ot"e citie$ liBe )ombay1
del"i1 pune $o t"e c"ance$ o& t"e $ucce$$ o& t"i$ e#ent i$ #ey "i7" a$ t"e e#ent
"a#e it$ oAn band A"ic" Aould attact indu$ty people! $o1 cylybationE can 7o
Ait" t"e idea o& o7aniEin7 t"i$ e#ent!
81
=eb$ite$:
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t014617491)2*043.
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in/t"e/teFtile/indu$ty_!
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in/t"e/teFtile/indu$ty_!
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^"ttp:DDentance/eFam!netDtop/teFtile/companie$/in/indiaD_!
^"ttp:DDAeb!a!eb$co"o$t!comDe"o$tDdetailP#idQ--X$idQ43.,-dK3/+ea+/9-aa/
K,49/
b909b9&33-KKM9,$e$$ionm79,,.X"idQ9--+XbdataQ8nNpdGU3H="#c.OtbGl
+HOM.dM.d`dbQb$"XANQ-432--0,_!
^"ttp:DDAeb!a!eb$co"o$t!comDe"o$tDdetailP$idQ43.,-dK3/+ea+/9-aa/K,49/
b909b9&33-KKM9,$e$$ionm79,,.X#idQ.KX"idQ9--+XbdataQ8nNpdGU3H="#c
.OtbGl+HOM.dM.d`dbQn0"XANQ+=4.K0-4.,,.K_!
^"ttp:DDAeb!a!eb$co"o$t!comDe"o$tDdetailP#idQ9-X$idQ43.,-dK3/+ea+/9-aa/
K,49/
b909b9&33-KKM9,$e$$ionm79,,.X"idQ9--+XbdataQ8nNpdGU3H="#c.OtbGl
+HOM.dM.d`dbQn0"XANQ+=4+.40+,.,2,_!
)ooB$
A$"Aat"apa1 >! MaBetin7 Mana7ement! n!d!
>otle1 %"ilip! MaBetin7 Mana7ement! n!d!
Sc"indle1 Coppe and! Re$eac" Met"odolo7y! n!d!
82
83
FUESTIONNAIRE
I1 %ARU; TI)RA a $tudent o& M)A &om S R ;ut"a In$titute o& Mana7ement1
Suat "a#e taBen up a $tudy on t"e topic1 ASSESSING FEASIBILITY FOR
PIONEERING A FASHION WEEK IN SURAT WITH SPECIFIC REFERENCE TO
TEXTILE INDUSTRY1 a$ a pat o& my cuiculum! I Aould be 7ate&ul i& you
Bindly coopeate and &ill up t"i$ Iue$tionnaie1 A"ic" Aill be Bept con&idential and
u$ed &o academic pupo$e only!
Na-! AGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
A'! AGGGGGGGGGGG
C%-@a$+ AGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
M%AGGGGGGGGGGGGGGGG P#AGGGGGGGGGGGGGGGGG
GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
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85
86