iPhone creates a sensation among all the tech savvy population present all over the world. The bu in the mar!et starts whispering whenever the C"# announces their ne$t launch. This year was no di%erence also. The demand in large&screen phones and a valued price has 'orced the Apple team to ma!e an enhancement in their mobile devices. The uni(ue (uotient is important 'or all Apple users. They want a device which can compete with other competitors in the same genre. #therwise it will become unimportant and loss its mar!et holds. The grand roll out of the iPhones The C"# o' Apple) Tim Coo! understood the demands as!ed by its top users. That*s why+ the iPhone 6 has come up with a larger screen than other iPhones to stay a,oat in this innovative mar!et. -ot only users) other mobile device enterprises were waiting 'or the launch o' this also. The specifcations of iPhone 6 This is compatible to ./ networ!. It has 012.0$63$6.4mm body. Apple pay is the brand new introduction which is A5"6) 7isa and 5asterCard certi8ed. ..3 in display has 39:$01.. pi$el (uality. It has 06) 1; and 6. /< internal memory along with 0/< =A5. 25P camera with dual&>"D ,ash and ;..2$1;6. pi$els (uality is attached. This 0;4gram weighted device is running on dual core 0../? cyclone processor and i#@2 operating system. The battery is non&removable >i&Po 020: mAh. -ano sim&cards need to be used in this advanced device o' Apple Inc. also. #ther speci8cations are mostly same li!e the earlier devices. The specifcations of iPhone 6 plus iPhone 6 plus is not much di%erent other than some speci8cations 'rom its nearly twin brother. The cost and the display sies are the di%erence which can be easily mar!ed out. #ther di%erences include the battery which is ;409mAh) presence o' optical image stabilisation in camera and so'tware. The complaints creating the noise among the customers This newly developed product o' Apple Inc. may attract those who are iPhone phobic but not to those who desires a (uality device within in this lu$urious price range. Apple iPhone 6 created a mi$ed 'eeling because o' the same loo! present in previous iPhones. Though) the new ones are the slimmest and curviest till now. @ome people thin! the headset is too thin by loo! which may get damaged during its usage. The buyers have the 'eeling o' the speci8cations are not best considering the price range. #ld users o' Apple are bored with the speci8cations other than the screen sie which is huge comparing to other Apple devices. The absence of innovations Tim Coo! has the idea about the people*s mind who wanted a piece o' gadget in an innovative way. The customers are ready to pay price 'or any new creation. <ut where are the innovations present in Apple iPhone 6 plus other than its gigantic display? -owhere. Apple Pay is usable to those 'or purchasing o' the applications and other wor!s. <ut this can*t be considered as innovative. Adding to this) he'ty price range is ma!ing these devices a cruel punishment 'or the people loo!ing to purchase the ;:0. creation o' Apple.