1

CHAPTER 1: INTRODUCTION

Khadi constitutes an important segment of the textile sector. Khadi has been defined as any
cloth woven on handlooms in India from cotton, silk or woolen yarn handspun in India or
from a mixture of any two or all of such yarns. Due to the artistic nature of khadi products
and with sustained efforts, a good demand of khadi products can be created in the
international market.
KVIC has been creating employment opportunities for spinners, weavers and other allied
artisans. A large number of women artisans are covered in the spinning segment. Khadi
activities are supported by 30 State Khadi & VI Boards, 2000 khadi institutions affiliated to
KVIC and State KVIBs, 7050 sales outlets of khadi bhandars/Bhawans and an extensive
network of 250 training centers of KVIC/State KVIBs spread through out the country. Khadi
products, being environmental and user-friendly, are ideal for the present day market both
within the country and outside.
Khadi has the unique property of keeping the wearer warm in winter as well as cool in
summer season. This fabric on washing is more enhanced thus the more you wash it, better
the look. Khadi is easily worn out for years together, at least for 4-5 years. Very attractive
and designer apparel can also be made from doing handwork on the khadi garments. The
weaving of khadi is preceded by the spinning of the thread on the charkha after which it goes
on to the robbin winder, warper, sizer, and finally the weaver. The khadi board organizes
spinning while weaving is done by the weavers (mostly men) at their home in an individual
capacity. Spinning is mostly done by the women in villages. During spinning of khadi, the
threads are interwoven in such a manner that it provides passage of air circulation in the
fabric.
Among all types i.e, cotton, silk and woolen, cotton khadi is more popular in both domestic
and export markets. Cotton khadi is required to be starched so that it does not get easily
crumpled. It comes in many colors and is not harmful to the skin as synthetic fabrics. This
cotton khadi is very comforting in summer season as ample amount of air ventilation is
therein, it has the capacity to absorb moisture therefore, it easily soaks the sweat and keeps
the wearer cool and dry. Cotton khadi comes in plain as well as in printed fabrics. The most
common outfit made from khadi is the Kurta. Many types of apparel are made from khadi
like sarees, salwar suits, fabric yarns, western tops, shirts, trousers, skirts, handkerchief, etc.
All are having export demand potential. It is a very durable fabric. The khadi wearer gets a
royal and distinguishable look due to its historic sigificance and style. It symbolizes luxury
and uniqueness.
In silk-khadi, the ratio of khadi and silk fabric is 50:50. This fabric requires dry cleaning. It
shrinks about 3% after the first wash. It is quite an expensive fabric. Silk-khadi provides
royal and rich look.
2

The various types of apparels made from khadi silk are salwar kameez, kurta paijama, sarees,
dupattas, shirts, vest and jackets. Apparels like kurta, jacket, saree blouses requires lining to
be given to ensure its longevity.
Previously, khadi was dyed in earthy colour tones and was used to make traditional garments
but now, designers are experimenting by dyeing khadi with striking colors like limegreen,
violet, baby pink, turquoise blue, carpets etc. Stylish garments like mini skirts, halter neck
tops, racer tops, tunics, etc are made from khadi. Woolen khadi products are also famous for
its aesthetic appearance at the same time keeping body worm. The most common outfit made
from woolen khadi is the Kurta. Many types of apparel are made from khadi like sarees,
salwar suits, fabric yarns, western tops, shirts, trousers, skirts, carpets etc.
One of the most daunting challenges faced by countrys planner is that we Indians have not
understood the significance and importance of the traditional sector of Khadi. This project
aims at understanding the Khadi Industry in India, various factors affecting the growth and
success of Khadi industry in India, the challenges and opportunities which the market offers
and the upcoming trends in the Khadi Industry.
Khadi majorly depicts Indian culture and our motive is to promote it and create awareness
about it.
The main motive is to spread awareness about Khadi, and the tool chosen here is international
marketing. The project report consists of the evolution of Khadi, the strengths, weaknesses,
opportunities and threats i.e. in short the SWOT analysis of Khadi which is explained point
by point later. This gives us a holistic view about Khadi as a marketable entity.
The report also consists of a review where it is explained that in spite of Khadi being a new
entrant in the export market, it has an edge over other clothing materials, which may prove
beneficial in many ways to many people.
The project report also consists of technical marketing terms like the 4 Ps, Segmentation,
positioning, Khadis life-cycle etc.
3


The Khadi spirit means fellow-feeling with every human being on earth. It means a
complete renunciation of everything that is likely to harm our fellow creatures, and if we but
cultivate that spirit amongst the millions of our countrymen, what a land this India of ours
would be! And the more I move about the country and more I see the things for myself, the
richer, the stronger is my faith growing in the capacity of the spinning wheel (Charkha)
-M. K. Gandhi
The history of India's freedom struggle is interwoven with the Charkha the unusual weapon,
employed by Mahatma Gandhi to spread the message of Swadeshi. Gandhi gave the art of
Khadi, a special status through this movement.
Khadi simply means cotton, usually handspun.
Khadi is Indian handspun and hand-woven cloth. The raw materials may be cotton, silk,
Polyester or wool, which are spun into threads on a spinning wheel called a charkha.
Khadi's earliest avatar was fashioned some 5,000 years ago in India, the original home of
cotton, hand spun and hand woven by crafts persons who in all likelihood followed the
precise instructions on weaving, spinning and dyeing laid out in the Vedas. The Mahabharata
and Ramayana rhapsodize over the intricacies of gold shot woven cloth.
Khadi is a versatile fabric, cool in summers and warm in winters. Being a cruder form of
material, it crumples much faster than other preparations of cotton. In order to improve the
look, Khadi is often starched to have a stiffer shape. It is widely accepted in fashion circles
these days.
4

Role of Khadi and Village Industries Commission


The Khadi and Village Industries Commission (KVIC) is a statutory body formed by
the Government of India, under the Act of Parliament, 'Khadi and Village Industries
Commission Act of 1956'. It is an apex organization under the Ministry of Micro, Small and
Medium Enterprises, with regard to khadi and village industries within India, which seeks to -
"plan, promote, facilitate, organise and assist in the establishment and development of khadi
and village industries in the rural areas in coordination with other agencies engaged in rural
development wherever necessary." In April 1957, it took over the work of former All India
Khadi and Village Industries Board. The First Director of KVIC was Late Sardar KA
Venkataramaiya, a veteran freedom fighter from Karnataka. Its head office is based
in Mumbai, with its six zonal offices,
in Delhi, Bhopal, Bangalore, Kolkata, Mumbai and Guwahati. Other than its zonal offices, it
has offices in 29 states for the implementation of its various programs.
Sales of Khadi and Village Industry Products
The products produced by the institutions are either sold by them directly, through retailers,
wholesalers, or indirectly, through "Khadi Bhandars" (Khadi sales outlets owned by the
government)
In total, there are 15431 sales outlets, out of which 7,050 are owned by the commission.
These are spread all over India.
The products are also sold internationally through exhibitions arranged by the commission.

5



Share of khadi sector in Indias total textile exports
World exports of textile sector is US$ 303 billion in 2011, world export of clothing is US$
476 billion. Indias textile exports are only US$ 7.85 Billion, which constitute less than 10%
of world textile exports. Indias clothing exports are US$ 8.29, which constitutes less than
5% of the world textile exports. In terms of Rupees Indias textile exports are
aroundRs.90000 crores in 2011-12, which is about 14% of Indias total exports.
Indias exports of textile sector dominated by Readymade garments (55%) , followed by
Cotton yarn, fabrics & made-ups(25%), man-made staple fibres, yarn, fabric & made-ups
(13%) and woolen yarn, fabric & made-ups (1.2%). Among Readymade garments cotton
garments have predominant share.
Market size of textile sector in India is projected to be US$35 Billion from domestic market
and US$30 Billion from exports by 2015.
Export growth is mainly due to raising outsourcing budgets of retail giants and most of the
Indian companies are evolving from mere converters to vendor partners of global buyers.
Indias total textile production is Rs.3,00,000 crores (US$60 Billion), out of which share of
khadi sector is just Rs.650 crores i.e., less than half a percent (0.22%) of the textile sector.
Share of khadi sector is very low (less than 0.22%) in total textile sector and also vast
projected demand for exports of textile sector (US$ 30 Billion) Rs. 1, 50,000 crores current
khadi production Rs.650 crores is very small. Hence, we assume that there is no demand
constraint for khadi products in all segments (cotton khadi, silk khadi, woolen khadi and
muslin). Hence there is an urgent need to remove supply constraints in the sector and make
international networks to exploit the already existing export demand.


6

CHAPTER 2: SWOT ANALYSIS OF KHADI INDUSTRY

SWOT
Strengths

Eco-Friendly
Reflects Indian Culture
Versatility of Khadi
Tax Exemptions
Economic Growth
Low cost
Employment generation
Fashion
Weaknesses

Lack Of Appreciation
Labor-Intensive
Lack of infrastructure
Lack of training in business
methodologies
Lack of awareness


Opportunities

Potential for exports
Emerging trend
Capturing an untapped markets
Generation of employment
Growing consumer preference




Threats

Competition
Survival in fast-growing
technology
Legislative impact




7


SWOT Analysis

1) Strengths:
The basic motto is to generate employment within the country and promotion of Indian
culture abroad. Khadi has certainly come of age and the Indian and International market both
are becoming more aware about this traditional fabric. It is classic, eco-friendly and natural.
Moreover, brand India is specially sought after these days. Khadi is one fabric that is never
really in or out of fashion. It has a great international appeal as well, as Khadi is a brand
which speaks for itself.

2) Weaknesses:
The exclusivity of Khadi is that it is hand-made. And thus, the weakness is that it is labour-
oriented. The product Khadi operates at the root level, which majorly lacks infrastructure.
When the west realizes the importance of Khadi that is when we Indians have appreciated it.
Also it lacks awareness.

3) Opportunities:
Khadi as a product is a societal concept, which generates employment. Also, there lies a great
potential to capture the untapped foreign market. Since, concept of Khadi originally was
within India. India as a brand is gaining popularity. As Khadi now has become a trend,
Indians as well as foreigners prefer it. Thus, there lies a great potential for growth.


4) Threats:
Khadi still is in the introduction stage and, is now becoming a brand. Many people and
regions are still not aware about Khadi and also people who are aware of Khadi still prefer
the mill cloth because of the price-factor. Thus, Khadi has to face a great competition with
the other clothes, also because Khadi lacks in technology.









8


CHAPTER 3: INTERNATIONAL MARKETING OF KHADI
International marketing is the export, franchising, joint venture or full direct entry of a
marketing organization into another country. This can be achieved by exporting a company's
product into another location, entry through a joint venture with another firm in the target
country, or foreign direct investment into the target country.
The development of the marketing mix for that country is then required - international
marketing. It can be as straightforward as using existing marketing strategies, mix and tools
for export on the one side, to a highly complex relationship strategy including localization,
local product offerings, pricing, production and distribution with customized promotions,
offers, website, social media and leadership. Internationalization and international marketing
meets the needs of selected foreign countries where a company's value can be exported and
there is inter-firm and firm learning, optimization and efficiency in economies of scale and
scope. The firm does not need to export or enter all world markets to be considered an
international marketer.
The Concept of marketing for Khadi is that of Humanistic and Ecological concept.
One of the most important objectives of producing and promoting Khadi is that it provides
rural employment. The welfare of the poorest of the poor is concerned.
Other important objectives of Khadi are:
Khadi is Eco-friendly.
The Dyes used to colour KHADI clothes are vegetable dyes. The vegetables or fruits in this
case are grown for the colouring purpose specially. In case of Khadi, chemicals are not used
and thus, skin diseases are prevented.
Protection of Environment
Khadi is SPUN by HAND, WOVEN by HAND, and PROCESSED by HAND. Industries
other than KHADI, while making clothes use machines which automatically leads to
POLLUTION but since the Khadi products are made by hands the pollution levels are
negligible.

9

Selection of Target Markets
For large-scale exports, suitable foreign markets must be discovered and selected. In fact,
selection of suitable markets is the first stage in international marketing. Foreign markets are
many but not all are suitable or equally promising for exporting. It is also not possible to
export goods to many foreign markets at one time. Naturally, detailed study of potential
foreign markets is necessary for the selection of most promising and profitable foreign
markets. This is exactly what is done in the process of exploring external markets for Indian
goods.
Exploring external markets for Indian goods means making detailed study of potential
external markets for Indian goods and selecting one or few which are most promising and
profitable. The foreign market selected will be treated as target market for initial entry. Such
selection of promising market is the basic requirement of successful selling in foreign
markets. Appropriate selection of foreign market or markets prepares proper base for large-
scale exports over a long period.

MARKETING MIX
There are 4 Ps of marketing are product, price, place & promotion.
PRODUCT is Khadi & the market or the place is spread over various countries.






10

PRICE
Product I ndian price (Rs.) I nternational price(Rs.)
Duppatta 350-800 1000- 2000
Tie 150-250 1500-2000
Shirts 250-1000 2000-3500
Kurta 175-350 2400-3500
Bed Sheet 450-1500 1000-2500
Saree 300 4000 1500 - 10000
Tassar Silk 300-350 1500-200
Matka Silk 450-550 1500-2500
Woolen Khadi 600-750 1500-2250
Pure Silk Saree 850-4250 2500-8000
Baluchari Saree 4000-4500 6000 8000
Katha Work Saree 3650-4000 7000 -10000

PROMOTION
1. Khadi is often marketed by participating in trade exhibitions. For example in places like
Italy, Britain, Switzerland, France and Poland organised by various trade fairs like
International Trade promotion Offer(ITPO).

2. Khadi is also promoted by giving export incentives. There is 5%incentive on FOB given
to those industries who export directly. The industries need to submit paper and other
documentary evidence


11

3. Using a global web strategy is one of the best ways to initiate or extend export activities
used to be to exhibit at an overseas trade show. with the web , it is not even necessary top
attend trade shows to show ones wares with the helps of electronic communication i.e.
via internet.

4. Indian khadi is set to enter the global market, especially the Western countries. The Khadi
and Village Industries Commission (KVIC) is planning to set up khadi bhavans for the
sale of khadi attire in foreign countries, including the United States. Already the
commission had held exhibitions of khadi products in Western countries. But there were
no permanent sales centres for the khadi products abroad.





Strategies for Export Promotion

1. Development of Khadi Mark and identification of network partner for export
2. promotion
3. Engaging a network partner who is having vast experience in international trade in
textile exports (like Gokuldas exports) to promote Khadi in various international
exhibitions and events.
4. Positioning, awareness and popularity of Khadi among non-resident Indians across all
countries as initial step during India festivals through different community/trade
networks
5. Guarantee Hand spun and Hand Woven Formulate and publish Khadi Mark
Scheme.
12

6. Promote product innovation, diversification and improvement in the selected khadi
clusters for promoting the production of exportable products.
7. Providing design support to develop new designs, fabric simulation colour printouts
and computer aided colour matching etc. to the exporters.
8. Dissemination of trade information like market studies, colour trends, design trends,
export trends, standards and specifications, Government policies, circulars etc.
through publications and newsletters
9. Generating and dissemination of trade enquiries for facilitating International buyers to
source the khadi products from khadi exporters.
10. Liaison with Government for strengthening infrastructure facilities in khadi export
production centres, take efforts to improve forward and backward linkages in khadi
sector.
11. Serve as a link between trade and Government to formulate appropriate policies to
promote khadi export growth.
12. Inquiries into the complaints made against exporters and take up the exporter's
problems related to the buyers with respective embassies.
13. Arrange for the participation of member exporters in the important trade fairs,
organising buyer-seller meet (BSM), and business missions.
14. Popularise select khadi products abroad through website publicity, advertisements
in commercial portals, trade magazines, conducting exclusive hand spun and hand
woven shows, and through Council publications.


SEGMENTATION AND POSTIONING
Demographic segmentation
The product Khadi is segmented into various product classes, according to age gender and
income . It caters to all the age groups
For eg. The sarees are women shirts are foe men and also there are cheaper as well as costlier
products targeting various income groups.
Geographical segmentation
It means that basically the segmentation of the Khadi as a product is according to the
specifications of the particular country and to cater their demands.
Switzerland which has cool weather, they may have great demand for Khadi.
REPOSITIONING
In 1991, after the liberalization the concept of KHADI emerged back.
The products made by KHADI were REPOSITIONED and introduced in the market as a new
fashion trend. Today KHADI has become the LATEST FASHION TREND in the ASIAN
COUNTRIES.
We are now grabbing the unoccupied market.
Target markets : Basically target markets are the countries like the USA, European Countries.
13

Emerging Textile Marketing Strategies In The Globalising Era And Its Implication For
Khadi Marketing



Recent changes in Global geographical trends in the production of textiles and garments
show a clear pattern of the continuing relative (and, in some cases, absolute) decline of
developed country producers and a geographical shift of production to certain to certain
developing countries, notably in East Asia and, to a lesser extent, in Mexico, the Caribbean,
Eastern Europe and some parts of the Mediterranean rim. World textiles exports are
dominated by Asia (primarily East Asia) and Western Europe. Together these account for
more than 80 per cent of the total and garment exports around 75 percent (Dicken, 2003).


Rising Importance Of Cotton Products: Green Is In

There has been tremendous growth in membership of green groups in the world such as
Green peace, Friends of the Earth etc. These people are concerned about the environment and
are willing to pay a premium for goods and services that 284 they believe have a reduced
environmental impact compared to conventional products. Today in the corporate world,
Triple Bottom Line is used to describe company accountability not only in financial terms to
shareholders and investors but also in social terms e.g. acceptance by the communities in
which the firm operates, and in environmental terms by assessing the impact on the
environment of the firms own activities or the activities of the manufacturing chain which
supplies the products that the firm sells (Easton, R John., 2004).





14

Importance of Cotton and demand for organic products is on a rise and India being one of the
global players needs to look beyond the horizons and expand the market (Lienert, 2004). The
global buyers would not prefer to put their sourcing from one large country like China. The
global buyers would also balance their risk of sourcing from one country only, therefore
demand for Indian textiles will not diminish so as expected in the post liberalization era
(Joshi, 2004). Therefore looking at the current trends in the market scenario it is quite evident
that the Khadi has a lot of chance as the future market lies in the eco-friendly cotton products.
Further, Crill Rosemary (2002) A senior curator in-charge of the textiles collection in the
Indian and South-East Asian Department says: Handlooms can be revived and sustained in
India by the government aggressively creating markets for it within the country and providing
design inputs for weavers.


























15

CHAPTER 4: SURVEY AND ANALYSIS

1. Can Khadi become Competive product in the international Market ?


Yes 63 %

No 26%

Cant say

11%


2. What are the Advanatages and/or Disadvantages of wearing Khadi ?
Advantages of Wearing Khadi.
Comfort/texture
Looks unique/status
Gandhi principles
For comfort and status
Looks unique and durable
For comfort and easy washing
Durable and giving justice to artisans art
Good to wear and soaks sweat
Looks unique and Handmade
Good to wear, looks unique and handmade

Disadvantages of Wearing Khadi.

Nothing
Bad/rough finish
Need maintenance
No range/patterns
No variety in colour and no good quality of
material
Uneven cloth, weak structure


3. Will the you Visit the Bhandars if it is Located Conveniently?

Yes 56 %

No 34 %

Cant say

10 %




16

4. Are the You Satisfied with Quality of Khadi?

Yes 23 %

No 66 %

Cant say

11 %


5. Any Suggestions for Making Khadi Popular?

1. Advertisement
2. Reduce price
3. Marketing
4. More range/variety
5. Create Brand Image


6. Do you use Khadi? / Have you ever used Khadi ?

Yes 74 %

No 21 %

Cant say

5 %



Analysis :

1. Khadi Products will be popular if they are marketed well. There is a huge market in
India as well as in other countries.
2. Khadi Products need a Brand Creation
3. These products are not processed properly creating to customer dissatisfaction
4. Khadi Producers should pay attention to the quality of finished product
5. These is no Variety of products, thus this should be created.

Tips enhance exports of khadi.
1. Export market is highly competitive, sensitive to fashion and trends, and demands quality
and timely delivery.
2. Different countries have different standards, specifications and import tariffs for each item
and different colour and design preferences.
3. Each country has different buying seasons influenced by specific colour forecast and
product preference.
4. An exporter can either export directly or through buying agents.
5. Seek the help of the Council to get the list of buying agents or to get information about
foreign markets.
17

6. Participate in the buyer-seller meets arranged by the Council for developing more personal
interaction with the buyers.
7. ECGC insurance cover is essential to protect exporters from non-payment by the buyer on
account of commercial and political risks inherent in foreign trade.
8. EXIM bank extends line of credit, facilitating the sanction of credit to your buyer in return
for placing orders. EXIM bank also refinances credit requirements from banks.
9. Exporters normally use agents who facilitate the clearing of goods and documents by
complying with all procedures. They also help to comply with all other formalities related to
other Government agencies.
10. Customs/Central Exercise formalities can be sorted out with Office of the Commissioner
of Customs or Central Excise in their respective areas.







































18

CHAPTER 5: CONCLUSION



Khadi has gained worldwide appreciation, as it is hand made, durable, long lasting
and organic in nature. The fabric is produced by the masses for the masses. It is
associated with Gandhian philosophy as well as makes a fashion statement. Through
the medium of khadi weaving, the weaver expresses art and designing by the spindle
and loom. It is widely accepted in the Indian fashion circle. Leading fashion designers
now include it in their collection by designing clothes with khadi material. There is
huge demand of it in international market, especially in western countries.

KVIC has setup Multi-disciplinary Training Centers at different places of the country
including Bhubaneswar to impart skill training on various trades and organize training
programme for entrepreneurship development and marketing development. KVIC
also arranges development of technology and provides technical supervision for
installation and operation of machinery and equipment. They also supply plant and
machinery, tools etc. in kind.
KVIC conducts market study and provides marketing support to the artisans/societies
for sale of their products through the gramodyog sales depot and exhibitions.

Khadi brand umbrella continued to encompass premium and export oriented khadi.
Buyer-seller meets between the representatives of institutions, Govt. departments,
railways and exporters to be organized at Delhi and other metros.
As a step towards improving the quality of raw material and in order to enable the
khadi institutions to access these sources of quality raw material, KVIC continued to
operate its 6 Central Sliver Plants (CSPs) at Kuttur, Chitradurga, Sehore, Raibareilly,
Etah and Hajipur
.
KVICs strong training infrastructure has to be utilized for training of artisans,
designers and printers and managerial persons. KVICs sales outlet network consisted
of 10 departmental khadi gramdyog bhavans including gramshilpa. All the
departmental outlets have to be upgraded as autonomous profit units to make them
functionally autonomous and to take market oriented measures.

The sales in general and exports in particular have to be increased for reaping higher
benefits from Khadi industry. Assessment of the various issues related to khadi
production helps in coming out with the following policy suggestions, which might
help mainly in, export promotion in the coming years.



19

The sales in general and exports in particular have to be increased for reaping higher
benefits from Khadi industry. Assessment of the various issues related to khadi
production helps in coming out with the following policy suggestions, which might
help mainly in, export promotion in the coming years.

It is essential to set up a nodal agency under the KVIC for the performance of all the
marketing tasks. As the previous attempts to make suitable adjustments within the
present administrative set up have failed, it would be advisable to make a clean break
and create a separate corporation under the aegis of KVIC. This could take the form
of a statutory corporation or a company under the companies act. As the success of
the corporation will depend greatly on the leadership to be provided by the Managing
Director, it should be ensured that he has the necessary ability, experience and
qualification in marketing either from public or private sector.

There is a need for adopting the most modern technology in the preparation slivers
and rovings that will have the twin advantages of improving the quality of cotton yarn
and reducing the cost of production. It is more advantageous and economical to obtain
readymade slivers from nationalized spinning mills. Export-oriented units may adopt
Rovings produced from simplex, as they are uniform in twist and right winding on to
the bobbins.

There is a great need for co-ordination between khadi institutions on the one hand and
the handloom servicing and design centers maintained by the Handloom Development
Organization of the Centre and State Governments.

There is also a need for development of pre-spinning/spinning techniques for
specialized khadi products, which are known for their quality (for example Andhra
Fine Khadi and Rajasthan wool products). Even though in recent years major break
through in wool spinning was achieved with the development of improved 4-spindle
charkha, which adoption is poor.

Encourage and promote research in the technology used in khadi, including the use of
non-conventional energy and electric power with a view to increasing productivity,
eliminating drudgery and otherwise enhancing their competitive capacity.

Upgrade Central Testing Laboratory and set up a wing particularly for testing export
standards. Some common standards like in case of cotton yarn, standards relating to
evenness, strength and twist; as regard to cotton cloth the number of picks and ends
have been laid down. It would be correct to say that standards are still to be fixed in
respect of a large number of products and that even in the case of those for which
standards have been prescribed; the arrangements for testing are not satisfactory.

Considering that nearly about 75% of cotton khadi is now being sold in the form of
printed, dyed and fabricated products, there is a need for development of common
processing units for dyeing, printing and finishing at state level facilities like
bleaching, dyeing, mercerizing, was-in-wear, anti-shrink, printing, perma-press,
tailoring, embroidery etc to developed at common service centers.

20

Major hurdles for competitiveness are inadequate training, raw material supply, lack
of proper pre-processing, and non-standardization of spinning equipment, packaging,
pricing and inadequacy of the organizational structure.

The Khadi Export Promotion Council is established to promote the exports of all
khadi products like fabrics, home furnishings, carpets and floor coverings, etc. All
200 identified khadi institutions should be members of this council. The main
identified exportable items are shirtings, sarees, dhoties etc, bed linen, table linen,
toilet and kitchen linen, towels, curtains, carpets and floor coverings, etc. The basic
objective of KEPC is to provide all support and guidance to the Indian Khadi
exporters and international buyers for trade promotion and International marketing.


Marketing will be a very crucial factor in the future. So we have to be very careful
both about the quality of the products and their marketability. Sticking to the
traditional character and role of khadi products would not help it to withstand the
present competition in the textile world. New and latest designs should be taken on
the tastes and the needs of the future generations.
































21

BIBLIOGRAPHY

1. http://www.kvic.org.in/update/khadi/KHADI2.html

2. http://dumkhum.com/?p=36003

3. http://www.tribuneindia.com/2003/20030502/biz.htm

4. http://www.upkvib.gov.in/

5. http://forbesindia.com/article/recliner/khadi-the-fabric-of-our-nation/27772/0

6. http://asliindia.wordpress.com/2011/07/28/khadi-gram-udyogs-to-be-
divested/

7. http://www.mumbaiishtyle.com/2010/08/khadi-time-to-think-swadesi/

8. http://articles.economictimes.indiatimes.com/2013-10-
01/news/42576514_1_khadi-products-village-industry-products-narendra-
modi

9. http://www.khadiindia.net/

10. http://www.fibre2fashion.com/industry-article/30/2984/fabric-of-freedom-
gets-fashionable-the-khadi1.asp