2 vida

List Price
% Spending on Large Customers
Segment A Discounts
Segment B Discounts
Segment C Discounts
Segment D Discounts
Spending on Large Customers
Distributor Discounts
Spending on Small Customers
Total Budget
Sales Force
Segment A Sales Force Emphasis
Segment B Sales Force Emphasis
Segment C Sales Force Emphasis
Segment D Sales Force Emphasis
% Time Spent on Large Customer Retention
Large Customer Retention Spending
Large Customer Acquisition Spending
Spending on Marketing Communications and
Training
Spending on Market Research
Power-to-Size Ratio Feature Spending
Manufacturing Efficiency Improvement
Thermal Resistance Feature Spending
Remaining Budget

Cumulative Profit

1
2012 Q4

2
2013 Q1

3
2013 Q2

4
2013 Q3

5
2013 Q4

6
2014 Q1

7
2014 Q2

8
2014 Q3

9
2014 Q4

10
2015 Q1

11
2015 Q2

12
2015 Q3

13
2015 Q4

140
65%
9%
8%
2%
20%
357,500
13%
192,500
800,000
11
40%
22%
20%
19%
60%
214,500
143,000
85,000

139
65%
7%
7%
1%
20%
357,500
14%
192,500
800,000
11
40%
22%
20%
19%
55%
196,625
160,875
85,000

139
65%
6%
6%
1%
20%
357,500
14%
192,500
800,000
11
40%
22%
20%
19%
55%
196,625
160,875
70,000

138
60%
5%
5%
1%
20%
330,000
14%
220,000
800,000
11
40%
22%
20%
19%
65%
214,500
115,500
70,000

145
75%
11%
7%
0%
20%
337,500
14%
112,500
800,000
9
40%
25%
19%
16%
65%
219,375
118,125
100,000

160
80%
20%
17%
0%
20%
320,000
20%
80,000
800,000
8
37%
20%
37%
5%
65%
208,000
112,000
110,000

160
70%
19%
15%
0%
20%
245,000
20%
105,000
800,000
7
49%
22%
25%
3%
70%
171,500
73,500
120,000

164
70%
20%
17%
0%
20%
245,000
20%
105,000
800,000
7
50%
20%
28%
3%
70%
171,500
73,500
130,000

164
80%
20%
17%
0%
20%
280,000
14%
70,000
800,000
7
45%
20%
33%
2%
70%
196,000
84,000
100,000

157
80%
15%
13%
0%
20%
320,000
20%
80,000
800,000
8
45%
28%
24%
2%
72%
230,400
89,600
50,000

155
80%
15%
11%
0%
20%
320,000
20%
80,000
800,000
8
50%
31%
17%
2%
72%
230,400
89,600
150,000

152
80%
13%
9%
0%
20%
360,000
20%
90,000
700,000
9
55%
29%
16%
1%
72%
259,200
100,800
150,000

147
99%
9%
7%
0%
20%
495,000
12%
5,000
800,000
10
55%
29%
16%
1%
75%
371,250
123,750
200,000

50,000
45,000
45,000
25,000
-

50,000
30,000
45,000
40,000
-

50,000
30,000
60,000
40,000
-

50,000
30,000
60,000
40,000
-

50,000
90,000
70,000
40,000
-

50,000
100,000
80,000
60,000
-

50,000
100,000
100,000
80,000
-

50,000
80,000
100,000
90,000
-

50,000
110,000
100,000
90,000
-

50,000
110,000
80,000
110,000
-

50,000
80,000
60,000
60,000
-

50,000
30,000
20,000
-

50,000
30,000
20,000
-

341,842

354,012

316,047

311,488

411,845

313,728

336,969

264,872

264,088

234,310

422,875

653,835

754,667

341,842

695,853

1,011,901

1,323,389

1,735,234

2,048,961

2,385,931

2,650,802

2,914,891

3,149,200

3,572,076

4,225,911

4,980,577

324734.182

1 vida

Decisions History
1

List Price
% Spending on Large Customers
Segment A Discounts
Segment B Discounts
Segment C Discounts
Segment D Discounts
Spending on Large Customers
Distributor Discounts
Spending on Small Customers
Total Budget
Sales Force
Segment A Sales Force Emphasis
Segment B Sales Force Emphasis
Segment C Sales Force Emphasis
Segment D Sales Force Emphasis
% Time Spent on Large Customer Retention
Large Customer Retention Spending
Large Customer Acquisition Spending
Spending on Marketing Communications and Training
Spending on Market Research
Power-to-Size Ratio Feature Spending
Manufacturing Efficiency Improvement
Thermal Resistance Feature Spending
Remaining Budget
Ingresos

10

11

2012 Q4 2013 Q1 2013 Q2

2013 Q3

2013 Q4

2014 Q1

2014 Q2

2014 Q3

2014 Q4

2015 Q1

2015 Q2

2015 Q3

2015 Q4

142
50%
12%
8%
4%
17%
275,000
12%
275,000
800,000
11
25%
30%
18%
27%
51%
140,250
134,750
70,000
50,000
45,000
25,000
45,000
15,000

140
70%
9%
8%
2%
20%
385,000
12%
165,000
800,000
11
31%
35%
17%
16%
60%
231,000
154,000
85,000
50,000
45,000
45,000
25,000
-

139
65%
9%
9%
4%
20%
357,500
12%
192,500
700,000
11
31%
37%
20%
12%
55%
196,625
160,875
50,000
50,000
20,000
20,000
10,000
-

139
60%
8%
9%
4%
20%
330,000
12%
220,000
800,000
11
31%
37%
20%
12%
55%
181,500
148,500
65,000
50,000
20,000
30,000
85,000
-

139
60%
8%
9%
2%
20%
330,000
13%
220,000
800,000
11
31%
37%
20%
12%
60%
198,000
132,000
70,000
50,000
35,000
45,000
50,000
-

140
65%
9%
7%
2%
20%
357,500
13%
192,500
800,000
11
31%
37%
20%
12%
60%
214,500
143,000
85,000
50,000
45,000
45,000
25,000
-

159
70%
20%
15%
0%
20%
280,000
20%
120,000
800,000
8
46%
34%
17%
4%
70%
196,000
84,000
145,000
50,000
95,000
75,000
35,000
-

155
70%
16%
12%
0%
20%
315,000
20%
135,000
800,000
9
47%
35%
17%
1%
70%
220,500
94,500
95,000
50,000
95,000
75,000
35,000
-

155
70%
16%
12%
0%
20%
280,000
20%
120,000
800,000
8
47%
35%
17%
1%
70%
196,000
84,000
100,000
50,000
150,000
75,000
25,000
-

156
80%
16%
12%
0%
20%
320,000
20%
80,000
800,000
8
46%
33%
20%
1%
72%
230,400
89,600
90,000
50,000
100,000
75,000
85,000
-

158
80%
16%
14%
0%
20%
360,000
20%
90,000
800,000
9
46%
33%
20%
1%
72%
259,200
100,800
80,000
50,000
90,000
55,000
75,000
-

152
98%
12%
8%
0%
20%
441,000
20%
9,000
800,000
9
46%
33%
20%
1%
70%
308,700
132,300
130,000
50,000
90,000
35,000
45,000
-

152
99%
10%
8%
0%
20%
445,500
20%
4,500
800,000
9
58%
20%
20%
1%
70%
311,850
133,650
140,000
50,000
90,000
35,000
35,000
-

209,579

335,172

376,426

234,754

233,352

296,880

332,303

330,548

413,648

418,319

400,581

627,637

662,670

209,579

544,752

921,177

1,155,931

1,389,283

1,686,163

2,018,466

2,349,015

2,762,662

3,180,981

3,581,562

4,209,199

4,871,869

413,648.00
4,550,128.00
968,566.00

325,597

Decisions History

1
2012 Q4

2
2013 Q1

3
2013 Q2

4
2013 Q3

5
2013 Q4

6
2014 Q1

7
2014 Q2

8
2014 Q3

9
2014 Q4

10
2015 Q1

11
2015 Q2

2015 Q3

List Price
% Spending on Large Customers
Segment A Discounts
Segment B Discounts
Segment C Discounts
Segment D Discounts
Spending on Large Customers
Distributor Discounts
Spending on Small Customers
Total Budget
Sales Force
Segment A Sales Force Emphasis
Segment B Sales Force Emphasis
Segment C Sales Force Emphasis
Segment D Sales Force Emphasis
% Time Spent on Large Customer Retention
Large Customer Retention Spending
Large Customer Acquisition Spending
Spending on Marketing Communications and Training
Spending on Market Research
Power-to-Size Ratio Feature Spending
Manufacturing Efficiency Improvement
Thermal Resistance Feature Spending
Remaining Budget

150
80%
16%
13%
0%
20%
320,000
20%
80,000
800,000
8
45%
28%
23%
4%
70%
224,000
96,000
120,000
50,000
100,000
70,000
60,000
-

152
82%
16%
13%
0%
20%
328,000
20%
72,000
800,000
8
52%
27%
17%
4%
70%
229,600
98,400
115,000
50,000
110,000
65,000
60,000
-

152
85%
17%
13%
0%
20%
340,000
20%
60,000
800,000
8
53%
27%
15%
4%
70%
238,000
102,000
115,000
50,000
125,000
60,000
50,000
-

152
85%
15%
12%
0%
20%
340,000
20%
60,000
800,000
8
53%
30%
12%
4%
70%
238,000
102,000
115,000
50,000
100,000
65,000
70,000
-

155
85%
17%
11%
0%
20%
340,000
20%
60,000
800,000
8
58%
27%
11%
5%
65%
221,000
119,000
115,000
50,000
100,000
65,000
70,000
-

152
90%
14%
11%
0%
20%
360,000
20%
40,000
800,000
8
58%
27%
11%
5%
70%
252,000
108,000
140,000
50,000
100,000
40,000
70,000
-

152
95%
14%
11%
0%
20%
427,500
20%
22,500
800,000
9
60%
25%
10%
5%
70%
299,250
128,250
110,000
50,000
90,000
40,000
60,000
-

152
95%
14%
10%
0%
20%
427,500
20%
22,500
900,000
9
60%
25%
10%
5%
70%
299,250
128,250
160,000
50,000
110,000
60,000
70,000
-

152
95%
14%
10%
0%
20%
427,500
20%
22,500
900,000
9
63%
21%
10%
5%
65%
277,875
149,625
170,000
50,000
110,000
50,000
70,000
-

153
95%
14%
10%
0%
20%
427,500
20%
22,500
900,000
9
63%
21%
10%
5%
70%
299,250
128,250
190,000
50,000
110,000
50,000
50,000
-

153
95%
14%
10%
0%
20%
475,000
20%
25,000
1,000,000
10
66%
19%
9%
5%
70%
332,500
142,500
220,000
50,000
110,000
60,000
60,000
-

147
99%
9%
4%
0%
20%
544,500
8%
5,500
1,000,000
11
65%
21%
9%
5%
75%
408,375
136,125
249,000
50,000
110,000
40,000
1,000
-

350,811

454,951

462,404

510,808

456,705

574,579

525,709

532,922

525,849

569,678

488,021

679,929

350,811

805,762

1,268,167

1,778,974

2,235,679

2,810,258

3,335,968

3,868,890

4,394,739

4,964,417

5,452,438

6,132,367

1,880,362
52.64%
1,870,876
52.24%

1,906,456
45.11%
1,923,168
45.69%

Cumulative Profit

2 vida
1 vida