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Business Communication Trends 1

Business Communication Trends


Natalie Perry
XCOM 285
April 20, 201
Business Communication Trends 2
Business Communication Trends
T!ere are ten current trends in "usiness communications t!at are used in day to day
operations and administrati#e $unctions% Trends suc! as tec!nolo&y can pro#ide instant
communications and are ma'in& doin& "usiness &lo"ally more accessi"le% Tec!nolo&y is need in
e#ery (o" $unction and in e#ery $ield o$ )or'% *ome o$ t!e ne) trends )ould "e, electronic tools,
suc! as P+A,s, porta"le media players, )i'is, and social-net)or'in& tools ./oc'er 0 1ien2ler,
2008, p%13%
Anot!er current trend t!at is pro#in& to "e "ene$icial is t!e $ocus on 4uality and customers,
needs% Customer satis$actions and trust are e5tremely important in today,s competiti#e "usiness
)orld% Communicatin& )it! t!e customer a"out ne) procedures, pricin&, and as'in& t!em )!at
t!ey need are needed $or success%
*ome o$ t!e ot!er trends include, entrepreneurs!ip, )!ere some companies encoura&e and
!elp employees in startin& t!eir o)n "usiness or de#elopin& ne) products% Team)or' is no)
"ein& used $or sol#in& pro"lems and decision ma'in&% +i#ersity $ocuses on teams "ein& a"le to
)or' )it! ot!er people% 6#en )!en t!eir "ac' &rounds are di$$erent ./oc'er 0 1ien2ler, 2008,
p%13% 7lo"ali2ation and outsourcin& is "ein& used "y many companies in "usiness today% T!ese
companies send )or', suc! as customer ser#ice, data processin&, and manu$acturin& to "e done in
ot!er countries%
A$ter t!e recent economic slo)do)n and re#elations o$ unet!ical "e!a#iors at t!e top o$
some corporations, t!e need $or ti&!ter le&al and et!ical concerns !as "ecome a priority% T!e trend
"ein& "rou&!t on "y pu"lic outcry, moti#ated Con&ress to pass t!e *ar"anes-O5ley Act% T!is act
re4uires corporations to "ot! control and report t!eir $inancial acti#ities ./oc'er 0 1ien2ler,
2008, p% 213% 6t!ical concerns !a#e "ecome a priority in corporations t!at are tryin& to "rin& "ac'
pu"lic trust%
Business Communication Trends 8
*ome companies are !elpin& employees in "alancin& )or' and $amily% *ome are o$$erin&
$le5i"le sc!edules and ne) tec!nolo&y to "rin& )or' to t!e !ome #ersus lon& !ours in t!e o$$ice%
Trends in (o" $le5i"ility !a#e )or'ers c!an&in& t!eir (o" descriptions "ased on customer need%
+ue to t!e rapid rate o$ c!an&e in t!e (o" mar'et, employees need to learn ne) s'ills and ta'e
ad#anta&e o$ company trainin& pro&rams and any e5tra trainin& possi"le to 'eep up )it! t!e
c!an&in& (o" mar'ets%
9oles in Business Communications
:n pre#iously !eld positions, t!e role o$ "usiness communications $ocused on tec!nolo&y,
4uality, and customer needs% :n corporations li'e ;ed65, ne) tec!nolo&y )as a constant and
continuin& process% Communications )ere al)ays t!e !i&!est priority in ta'in& care o$ t!e
customers, needs% Bein& a"le to trac' a pac'a&e in real time, step "y step until deli#ered is t!e 'ey
to success $or t!is type o$ "usiness%
Mana&in& t!e daily acti#ities )as inte&rated into t!e trac'in& system% Codes )ere entered
$or any acti#ity done t!rou&!out t!e day% T!is in$ormation t!en $ed into t!e payroll system
trac'in& !ours )or'ed, and t!en $ed into t!e mana&er,s reports $or trac'in& producti#ity le#els in
e#ery department% T!e tec!nolo&y used )as c!an&ed as t!e needs o$ t!e customer c!an&ed% ;or
e5ample, t!e PO* or Point o$ *ale systems )ere "rou&!t in )!en ;ed65 7round )as introduced%
;ed65 65press a&ents )ere t!en a"le to )or' )it! customers $or "ot! ser#ices instead o$ t!e
customers !a#in& to )or' )it! t)o di$$erent call centers to &et in$ormation or use t!ose ser#ices%
T!e types o$ messa&es used as a result o$ t!ese "usiness trends )ere emails, memos,
updated trainin& materials, oral presentations, and mont!ly #ideo presentations o$ ne) policies
and procedures% T!e constant $lo) o$ messa&es and updates also tended to create in$ormation
o#erload $or many o$ t!e employees% 1eepin& up )it! t!e constant c!an&es )as not al)ays easy%
Business Communication Trends
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Business Communication Trends 5
9e$erences
/oc'er, 1%, 0 1ien2ler, +% .20083% Business and administrative communication .8t! ed%3% Ne)
<or', N<= Mc7ra)->ill%

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