Subject: Long-Term Partnerships and Initial Educational Efforts on Domestic Violence/Sexual Assault

In my letter of August 28, I said we would ensure that everyone in the NFL has knowledge of and access
to resources both through and independent of the clubs -- relating to issues of domestic violence and
sexual assault. I also said that we recognize that these issues affect our entire society, and that we
would work to make a genuine and positive difference in a broader context. Today, I write to update you
on some significant steps we are taking as part of our long-term commitment to help people affected by
domestic violence and sexual assault.

It was brought to our attention that recent events caused The National Domestic Violence Hotline to
receive 84 percent more calls during the week of September 8 15. According to the organization, more
than 50 percent of those calls went unanswered due to lack of staff. That must not continue.

To help address this and other critical and immediate needs, we are entering into long-term
partnerships to provide financial, operational and promotional support to two of the leading domestic
violence and sexual assault resources: The National Domestic Violence Hotline (The Hotline) and the
National Sexual Violence Resource Center (NSVRC). These commitments will enable both The Hotline
and NSVRC to help more people affected by domestic violence and sexual assault.

The National Domestic Violence Hotline provides domestic violence victims and survivors access to the
largest national network of resources and shelters and is available 24 hours a day, seven days a week in
170 languages. The NFL and The Hotline have initiated an immediate process to make services available
by adding expert advocates, training and other resources to respond to the increased volume of calls.
The Hotline will add 25 full-time advocates over the next few weeks that will result in an additional 750
calls a day being answered.

The NFLs support also will enable Loveisrespect to service 24-hour-a-day text chats with young adults
affected by dating abuse. Loveisrespect, a project of the National Domestic Violence Hotline and Break
the Cycle, is a resource to engage, educate and empower youth and young adults to prevent and end
abusive relationships.

The National Sexual Violence Resource Center (NSVRC) supports sexual violence coalitions across the
United States, including the District of Columbia and U.S. territories that direct resources to local
advocates and services helping victims of sexual violence. The NFLs initial support will be directed
toward state coalitions to provide additional resources to state and local sexual assault hotlines.

We are also proceeding to implement broad educational programs within our league. Starting within
the next 30 days, all league and team personnel -- including executives, coaches, players and staff -- will
participate in education sessions on domestic violence and sexual assault. These initial sessions will
begin to provide the men and women of the NFL with information and tools to understand and
recognize domestic violence and sexual assault. We will work with the NFL Players Association to
develop and present this training in the most effective way.

Building on long established NFL Player Engagement programs and services, this is the first in a new set
of educational programs for all personnel being developed in conjunction with our recently appointed
senior advisors and other leading experts. More programs dedicated to these issues will be established
in the coming months.

In addition, tomorrow all clubs (executives, coaches, players and staff) will receive comprehensive
information about domestic violence and sexual assault resources in your communities, including local
advocacy and support organizations. This will enable teams to connect with those local organizations for
both personnel matters and public service. League staff at all locations will also receive domestic
violence and sexual assault information.

Starting this season, we will dedicate significant resources to raise awareness on the subjects of
domestic violence and sexual assault, including support for victims.

These are by no means final steps. We will continue to work with experts to expand and develop long-
term programs that raise awareness, educate, and prevent domestic violence and sexual assault both
within the NFL and in our society in general.

Thank you for your cooperation and assistance.








MEMORANDUM


To: Chief Executives
Club Presidents

From: Commissioner Goodell

Date: September 26, 2014

Re: Actions in Support of Domestic Violence/Sexual Assault Efforts

In an attempt to keep you properly informed, we will provide a series of periodic updates
regarding actions taken in support of our commitments to address incidents of domestic violence
and sexual assault in the NFL and to set a positive example within our society.

First, earlier today we met for several hours with DeMaurice Smith and several NFLPA
representatives to continue discussing issues of personal conduct, including training, education,
family services, and the disciplinary process.

Second, we continued our meetings with a wide range of groups to better understand the
issues relating to personal conduct and to inform a comprehensive examination of our policies in
these areas. Earlier this week, we met with 11 former players, as well as individuals with law
enforcement backgrounds, to discuss their views on standards of conduct, appropriate levels of
assistance, and discipline. These meetings will continue.

Third, we met with senior representatives of the U.S. Army regarding the military's
approach to addressing issues of misconduct, including the provision of support services to
families and victims. This support services model coincidentally is summarized in the attached
op-ed piece, which appeared in today's Wall Street Journal.

Fourth, beginning with last nights game, we have provided NFL television promotional
time for a PSA produced by NO MORE, a national campaign addressing domestic violence and
sexual assault. This PSA ran during last nights CBS Thursday Night Football telecast which
reached more than 16 million viewers. The spot will run during all NFL game telecasts this
weekend. The value of this promotional time is close to $3 million. We are evaluating how to
use our broadcast promotional assets for the rest of the season in support of our efforts to address
domestic violence and sexual assault on a broader basis.



Fifth, our partnerships with the National Domestic Violence Hotline and the National
Sexual Violence Resource Center have had immediate positive results. The Hotline continues to
experience increased call volume and our financial support has allowed it to hire an additional 10
new full-time advocates, and 10 more will be hired by the end of next week. This will allow the
Hotline to answer another 600-800 calls per day. The National Sexual Violence Resource Center
has reached out to all of its coalitions to inform them of the NFLs grant, which will support local
hotlines in all 50 states, the District of Columbia and four U.S. territories.

Many clubs have responded to the materials that were distributed to all clubs regarding
resources in your communities related to domestic violence, sexual assault, and driving under the
influence. Anna Isaacson and Deana Garner are available to discuss any questions you may have
on these topics or materials.

We will continue consulting with leading outside experts, law enforcement and judicial
professionals, religious and business leaders, academics and players, both current and retired. As
we do so, we will continue to provide you with information and look forward to a thorough
discussion of these issues at the upcoming league meeting.


To: Chief Executives
Club Presidents
From: Commissioner Goodell
Date: October 2, 2014
Re: Actions in Support of Domestic Violence and Sexual Assault Efforts

We have continued our work on implementing our commitments to address incidents of
domestic violence and sexual assault, both in the NFL and in our society. This memo will briefly
review some of the actions over the past week.

First, at the invitation of the National Domestic Violence Hotline, a group from our office joined
me at The Hotline in Austin, Texas last weekend. We spent almost three hours with the
leadership and staff of The Hotline, discussing the needs of the people they serve and issues they
face in providing those services. It was a deeply moving experience that underscored the extent
to which domestic violence and sexual assault are broad societal problems. You will be pleased
to know that the financial support provided by the NFL has already made a real difference in the
number of victims/survivors that The Hotline is able to serve. This week, they have reported to
us that their staff is able to answer nearly 20 percent more calls, chats and texts than a week ago.

Second, we have continued to meet with groups of retired players, speaking with several dozen
over the past few weeks. Those meetings have confirmed that retired players take great pride in
their association with the NFL and strongly support the setting and maintenance of high
standards of conduct. And we have also sought the perspectives of college football leaders,
having met with University of Texas head coach Charlie Strong to discuss his approach to these
issues with his college athletes.

Third, we expanded our group of outside experts by adding Beth E. Richie as a new
senior advisor. Dr. Richie is the director of the Institute of Research on Race and Public Policy
and a professor of African American studies, criminology, sociology, gender and womens
studies, and criminal law and justice at the University of Illinois at Chicago. She is also one of
the nations leading experts on issues of sexual assault, as well as having considerable
experience in domestic violence issues. Our existing group of experts, including Lisa
Friel, Peter Harvey, Tony Porter, Jane Randel and Rita Smith, continue to meet with us almost
daily to help develop our educational and service programs, and to assist in revising our Personal
Conduct Policy.

Fourth, we met with the heads of the Professional Football Players Mothers Association
and the National Football League Players Fathers Association to discuss how they can help us to
raise awareness of the family support resources offered by the NFL, by NFL member clubs, and
by local community agencies. We also met with Dr. Dara Richardson-Heron, the USA CEO of
the YWCA, the single largest provider of domestic violence services in the United States. Dr.
Richardson offered several thoughtful perspectives on education, counseling, grassroots
initiatives and support services for victims and families.

Fifth, we met with 17 members of the Black Womens Roundtable, a diverse coalition of
advocacy groups. The discussion was candid and wide-ranging, and identified important cultural
issues that should be accounted for to make sure that our programs are as effective as possible.

Sixth, earlier today we announced the appointment of former federal district judge
Barbara Jones to hear and decide the appeal filed by the NFL Players Association on behalf of
Ray Rice. As required by the Collective Bargaining Agreement, we consulted with the NFLPA
on this appointment and the union agreed to Judge Jones serving in this role.

Finally, we continue to use our network television time to promote awareness of
domestic violence and sexual assault. This week a different version of the PSA produced by NO
MORE will run on our games. NO MORE is a national campaign addressing domestic violence
and sexual assault. The use of our institutional time last week resulted in a more than 400
percent increase in web traffic to www.nomore.org compared to the prior weekend. We are now
finalizing plans to air additional PSAs on domestic violence and sexual assault that will begin at
the end of this month and run throughout the remainder of the season.

We look forward to discussing these and related matters with you at next weeks league
meeting in New York. If you have questions in the meantime, please feel free to call me or
Deana Garner, Anna Isaacson, Jeff Pash or Troy Vincent.