Teachinghowtosetupandmaintainablogwassomethingplainand

simpleyearsago.Nowadaysthingshavebecomemorecomplex
muchmore:HTML5,SEO,personalbrand,positioning,ads,affiliation,
socialmediaThosearentbutafewtermstotakeincountreally
seriously.Enrichyourlessons!

Ablackholemasslikeconcentratedknowledgepillaboutbloggingforstudents:

1. Yourpersonalblog:
a. Blogger:itsintegratedinGoogleanditgivesmanyusefulstats,butyouhaveto
promoteit(#4)andlookforreaders.
b. Onlinearticlessites:outofyourblogpublishingsites,likeezinearticles,or
hubpages.Youllbelikelytohavemorevisits.

2. Yourarticles:
a. Measures:trysomethinglikethreehundredwordarticles,redactedinnomore
thanonehour,fivetosevenarticlesaweek.
b. Beoriginal,different,specific,unique,constant,fascinating,provocative...
c. Other:grammar,styleensurethecommunicativeprocesstakesplace,i.e,what
youmeaniswhatitsbeenunderstood.
d. Easethingsup:linkstootherpages(e.gdefinitionstoWikipedia).
e. Openupcommentstoknowaboutyouraudiencesopinion(andwatchout
trolls).

3. Tools:
a. Googledocs:easytoworkonline,insertthings,thesaurus,copy&pasteitto
bloggerYoucanevenwritethroughyourmobileorlaptop.
b. Googledrive:keepthingssafeandanywhere.

4. SEOit:makeGooglefindyourarticlesmoreeasily.
a. Yourblog:
i. Articlestructure:title,head,body(invertedpyramid).
ii. Bloggersoptions:tags,keywords,searchdescription...
iii. HTMLformatit:<title><h1><h2><b><i>,<ahref>...
iv. Includeyourbio,socialnetworkslinks,contactinfo,anarticleindex
v. Provideenoughtext.
vi. Decorateit:images,videos,animations,embeddedresources(apparently
Flashisnotwelcome).
vii. Includeoptionsforsubscription,sharing
viii. Includeinformationforthesearchengine:meta,title...
b. Wordstrategy:
i. Checktrendingwords(GoogleTrends)andwriteaboutthem.
ii. Analyzebuzzwordsaboutyourblogssubjectanddecidehowtouse
them.
c. Socialnetworks(therelevantones):
i. PublishyourlinksinGoogle+(itsindexedbyGoogle),TwitterUsetools
asEveryposttopublishinseveralplacesatonce.Usewholelinks,withthe
titlesonthem.
ii. Registeryourblogindirectories.
iii. PostcarefullyinsiteslikeReddit(watchoutnottobebanned).
iv. Makepeopleidentifyyoueasily:subject,knowledge,blog,name,brand,
colors,logo,quality...
d. Multipublish:
i. Foreachentryofyourblog,republish!:slideshare,issuu,onlinearticles
sitesDontforgettoincludeyourbioonthelastpage.
ii. Linkyourblogtothosesitesandviceversa.
e. Signature:includeyourblogslinkinyourmail/forum/signature.
f. Bejustanddont:
i. Usefarmlinks.
ii. Publishindarksites.
iii. Beuntrustworthy.
iv. Askpeopletoclickorvisityourpages.
v. Beoffensive.
vi. Useproprietaryresources.

5. Analyzeeverything:
a. Googleanalytics.
b. Bloggersstats:
i. Audience(countries):youmaywriteinEnglishbutalsohavevisitors
fromSpain(likeme).
ii. Sources:important,asyouknowwhatpublishingsitesareprovingmore
usefultospreadyourwords.

6. Socialimpact:
a. Klout:checkyoursocialimpactscore.
b. Kred.

7. Ads?
a. Adsense.
b. Affiliationsites.
c. Dangers:
i. Lossofcredibility.
ii. Peoplefedupofads.
iii. Adsnotrelatedwithyourblogsmainsubject.

8. Readapt/rearrange/replan/rethink.

Andtofinish,aboardwithsomeusefultools(evolvingunstoppably):

http://www.symbaloo.com/mix/blogging14
BIO
AndoniSanz/ndnsn/isaComputerScientistworkingasaSTEM
TeacherandITresearcher.GoogleCertifiedEducatorandMoodleexpert
hesimmersedinanonstopresearchontechnologyappliedtoeducation
combinedwiththelatestpedagogytrends,asblearning,gamificationor
flippedclasses.
ActuallyhesworkingonaprojectcalledGamecodization:teachingcoding
throughvideogames.

Formoreinformationortocontacthim:
Blog:http://andonisanz.blogspot.com
Website:http://www.andonisanz.com
Coding:http://www.gamecodization.com
Twitter:@andonisanz