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Britannia

The story of one of India's favorite brands reads almost like a fairy tale. Once upon
a time, in 1892 to be precise, a biscuit company as started in a nondescript
house in !alcutta "no #olkata$ ith an initial investment of %s. 29&. The company
e all kno as 'ritannia today.
The be(innin(s mi(ht have been humble)the dreams ere anythin( but. 'y 191*,
ith the advent of electricity, 'ritannia mechani+ed its operations, and in 1921, it
became the first company east of the ,ue+ !anal to use imported (as ovens.
'ritannia's business as flourishin(. 'ut, more importantly, 'ritannia as ac-uirin(
a reputation for -uality and value. .s a result, durin( the tra(ic /orld /ar II, the
0overnment.
Britannia strode into the 21st Century as one of India's biggest brands and the pre-eminent food brand of the
country. It was equally recognized for its innoatie approach to products and mar!eting" the #agaan $atch
was oted India's most successful promotional actiity of the year 2%%1 while the delicious Britannia &%-&%
$as!a-Chas!a became India's most successful product launch. In 2%%2' Britannia's (ew Business )iision
formed a *oint enture with +onterra' the world's second largest )airy Company' and Britannia (ew ,ealand
+oods -t. #td. was born. In recognition of its ision and accelerating graph' +orbes .lobal rated Britannia
'/ne amongst the 0op 2%% 1mall Companies of the 2orld'' and 0he 3conomic 0imes pegged Britannia India's
2nd $ost 0rusted Brand.
0oday' more than a century after those tentatie first steps' Britannia's fairy tale is not only going strong but
blazing new standards' and that miniscule initial inestment has grown by leaps and bounds to crores of
rupees in wealth for Britannia's shareholders. 0he company's offerings are spread across the spectrum with
products ranging from the healthy and economical 0iger biscuits to the more lifestyle-oriented $il!man
Cheese. 4aing succeeded in garnering the trust of almost one-third of India's one billion population and a
strong management at the helm means Britannia will continue to dream big on its path of innoation and
quality.
PRODUCTS
Tiger Banana
NutriChoice SugarOut
Britannia 50-50 Pepper Chakkar
NutriChoice Digestive Biscuit
Treat Fruit Roll
Ne! Britannia "ilk Bikis
CO"P#T$TORS
0enerally all or(ani+ations have competitors in the market. . particular or(ani+ation
alays comprises ith other same business and accordin( to market share e clarify
the brand of product is (ivin( more challen(e to my product.
I found many products hich can be compared ith 'ritannia 'iscuit. .s a conclusion I
found that particularly in my provided area 'ritannia is really doin( ell and its
performance is on surprisin( level. 1urin( the field ork and after intensive study it as
found that main competitor of PR$%&'O(D biscuits is BR$T&NN$& as the market leader.
In my provided area the share of the market is as follos.
'%IT.22I. 384
5%I6.0O71 2*4
5.%78)0 194
5:%8 ;OO1 84
OT<8%, 84
/hen e compared ith other businesses then e follo the -uality, price, distribution
system, promotional strate(y etc. of the competitors 'ritannia in this area is doin( ell.
,o this is the comparison ith other biscuits brands. .ccordin( to our findin(s e found
that '%IT.22I. is the market leader folloed by '%IT.22I. biscuits. These to
biscuits companies the lion's share in the 2,2** crore biscuits industry.
S)OT &N&(%S$S OF BR$T&NN$&

Strength
;ulfill one of our 'asic
%e-uirement amon( .ir ,
/ater , ;ood, ,helter
/idely accepted in all
0enerations
8asily available in various forms
5rovide (ood Instant %emedy
for hun(er in the form of
readymade food
5reserves the non seasonal
food and makes it available all
throu(hout the year

)eakness
1ecreases nutritional value
Increases the cost of food
product
Industry and technolo(y
re-uires hi(h investment
%e(ular usa(e of processed
food can cause alteration in
health

Opportunities
Increase economy of India
0enerate employment
opportunity
0ood -uality of 0oods

Threats
=any companies are result
oriented
Increase in pollution
,ometimes provide poor -uality
5rovide competition to forei(n
companies
Improve livin( standard
5rovide (oods to nation at
cheaper rate
Inflo of forei(n reserve and
funds for the (ovt."ta>es$
of product for more profit
7ack of technolo(y
:nable to utili+e all the
resources efficiently

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