October 21–28, 2010

Where Great Film Comes to Life

Sponsorship Information
www.sdaff.org
Who We Are

2009 Festival Staff

The San Diego Asian Film Foundation (SDAFF) is a nonprofit organization that serves
more than 30,000 people each year. Our mission is to connect audiences with the human
experience through the Pan Asian media arts. We strive to present meaningful programs
that culturally connect, inspire and empower the community.
While we offer year-round programs, the SDAFF is best known for its annual film festival
in the Fall, which includes films, Q&As with directors and actors, a gala awards dinner,
and special events.

Volunteers Box Office Crowds Opening Night

What People Say About Us
“The San Diego Asian Film Festival is unparalleled in the
enthusiasm of its audience and dedication of its staff- a
totally indispensable festival.”
—Tze Chun, Director of Children of Invention
(Grand Jury Winner)

“My wife Loretta and I block out our calendar when

the San Diego Asian Film Festival is scheduled. We
always make it a point to not let anything interfere
with attending this special event!”
—Tom Hom, SDAFF’s oldest member (85)

“The SD Asian Film Festival is a

staple of the premiere festivals
paving the way for the Asian film
experience. It’s always such a fun
and interesting festival!”
—Leonardo Nam, Actor

“The San Diego Asian Film Festival was by far one of the best
organized, well attended festivals. I can see how this festival is
fast becoming a MUST destination spot for the industry. Their
passion in bringing together the best Asian films and filmmakers
to enthusiastic audiences is invaluable.”
—Jodi Long, Actress

“You won’t find a more enthusiastic and supportive

team to independent filmmakers than those
running the SDAFF. Plus the crowds they attract
are amazing!”
—Jaffar Mahmoud, Director of Shades of Ray
Past Supporters
Join a community of philanthropic companies and grantors who share our mission. Supporting the
SDAFF is a meaningful and powerful way to showcase support for arts and culture.

24 Hour Fitness Nordstrom

Anheuser-Busch North Island Credit Union
AT&T Otay Ranch Town Center
Bank of America The Parker Foundation
Barona Valley Ranch & Casino Pfizer
Best Buy Proven, Inc.
Burkett & Wong Engineers Prudential Financial
Charles Schwab Qualcomm, Inc.
Chipotle Sansai Japanese Grille
City of Chula Vista SD Chinese Women’s Association
City of San Diego SD Film Commission
CJ Entertainment San Diego Community College District
County of San Diego The San Diego Union-Tribune
Cox Communications San Diego News Network
DCH Autogroup Sempra Energy
DDH Enterprises Sharp Health Care
Direct TV Sharp Health Plan
The Eastlake Company Simon Wong Engineering
ELT Insurance Singapore Tourism Board
Epsilon Systems Solutions Sony Technology
Focuscom, Inc. Southwest Airlines
Fujitsu Suberry Properties
Gekkeikan Sycuan Casino
Gilead Sciences Target
Harrah’s Rincon Casino Time Warner Cable
Hitachi Ltd. Town & Country
Hom Family Foundation Toyota
Intuit Ulan MedSpa
The James Irvine Foundation Union Bank of America
Junior Seau Foundation University of CA, Riverside
Korean Cultural Center of LA University of CA, San Diego
Kaiser University of San Diego
Kyocera Verari Systems
LG Electronics Viejas Enterprises
L&L Hawaiian Barbecue Wal-Mart
Macy’s West Washington Mutual
Mintz Levin Wawanesa Insurance
National Endowment for the Arts Wells Fargo
Netflix Westfield Shoppingtown
Nickelodeon Zero Divide
Nokia Zion Market
Sponsorship Benefits
•  A great team building and diversity tool. We can provide complimentary tickets
for employees, members or clients and arrange for a pre or post reception
•  Direct marketing to a diverse, educated audience
•  Brand awareness through specific program sponsorship and naming opportunities
•  Opportunity for product display or sampling
•  Name recognition on festival collateral, including brochures, program booklets,
eNEwsletters, banners, and slide projection advertising

Red Carpet Theater Slide Brand Awareness

Marketing & Social Media Power

•  Average monthly website hits: 32,000
•  Year-round presence at 20+ events throughout San Diego County, serving 35,000
people
•  Highest online presence among Asian Film Festivals on Google
•  5,000+ eNewsletter subscribers
•  3,000+ fans on Facebook
•  1,500+ followers on Twitter
•  Festival collateral read by 10,000+ followers on Scribd.com

2009 Festival Demographics

The following are based on 4,000 surveys collected at the Festival.
•  28,000 attendees, mostly college-educated
•  50% of attendees are 18-34, 20% are 35-44 years old
•  27% of audience is non-Asian. Largest Asian ethnicities are
Chinese, Filipino, and Japanese.
•  One in every 3 attendees earn $60k/year. 16% earn $100k/yr.
•  85% of patrons say they are aware of festival sponsors and
are more likely to do business with them
•  21% of attendees live outside San Diego County
Sponsorship Levels

Title Sponsorship
$75,000 Festival Only
$100,000 Festival & Gala Awards
An exclusive sponsorship that will give you the most mileage and marketing.

• Sponsor name and logo incorporated into festival title on all collateral
• Two-page full color ad in festival program booklet
• 30-second commercial before every film program
• Prominent signage and slide projection advertising at theater venue
• Speaking opportunity at opening and closing night of film festival
• 15 all-festival passes, plus 100 complimentary tickets for employees/clients
• Awards presentation and two VIP tables at Gala Awards Dinner (20 seats)
• Banner on SDAFF website for one year
• Personalized surveys to collect demographic information
• Social Media Integration
Presenting Sponsorship
$50,000
An exclusive sponsorship that will give you the most mileage and marketing.
• Sponsor name and logo incorporated into festival title on all collateral
• Full color ad in festival program booklet with preferred placement
• 15–30 second commercial before every film program
• Prominent signage and slide projection advertising at theater venue
• Verbal recognition at opening and closing night of film festival
• 12 all-festival passes, plus 75 complimentary tickets for employees/clients
• Two VIP tables at Gala Awards Dinner (20 seats)
• Banner on SDAFF website for one year (festival section only)
• Personalized surveys to collect demographic information
 Large Theater Sponsor
$25,000
• Company’s name on lighted sign outside our
largest theater (415 seats)
• Up to 30-second video commercial before
every film program
• Company banner inside large theatre
• Preferred placement of full-page color ad in
program booklet
• Prominent slide projection advertising
• Speaking opportunity inside Large Theater on
opening and closing night
• Customized company messages before
presentation of films
• 6 all-festival passes, up to 30 individual
complimentary tickets for employees
• Full table of ten at
Gala Awards Dinner
• Website recognition and links

Harrah’s Albert Lee

speaking to the crowd
on opening night

Small Theater Sponsor

$15,000
• Company’s name on lighted sign outside one of 3
smaller theaters (190 seats)
• Up to 30-second commercial before opening and
closing night films
• Company banner inside theater
• Full page color ad in program booklet
• Slide projection advertising
• 4 all-festival passes, 25 individual tickets
Gala Awards Dinner
Our most exciting, star-studded event honoring the festival’s top films. Attended by
600+high profile actors, filmmakers, business and community leaders.

Gala Presenting Sponsor

$25,000 / $35,000 for exclusivity
This level includes Gala Producer benefits plus:
•  VIP Suite & Reception on gala night
•  Premiere Banner Placement & logo in backdrop banner for red carpet
•  Speaking Opportunity & :30 company commercial to play at gala
•  Full page color ad in festival program booklet
•  Company name in festival trailer & onscreen ad projection in theater
•  8 all-festival passes
Additional Gala Sponsor Levels between $5,000 – $15,000 available upon request

Dance Troupe Award Winners

Additional Festival Sponsorships
Audience Award Sponsor
$15,000
This is a general sponsorship for the film festival. Benefits include:
•  Verbal recognition before all audience award films
•  Full page color ad in program booklet
•  4 all-festival passes or 25 individual tickets to the films of your
choice
•  10 complimentary Gala seats
•  Slide projection advertising in theatres
•  Name recognition at opening and closing night of festival and
on website

Spotlight Sponsor
$7,500 – $15,000
This is a general sponsorship for the film festival. Benefits include:
•  Full-page b/w ad in program booklet
•  4 all-festival passes or 25 individual tickets to the films of
your choice
•  10 complimentary Gala seats
•  Slide projection advertising in theatres and
•  Name recognition at opening and closing night of festival
and on website

Community Sponsor
$2,500 – $5,000
This is a general sponsorship for the film festival and foundation.
Benefits include:
•  Logo and ¼ page ad in program booklet OR ½ page for
$5,000 and up
•  Name recognition on website with links
•  15 individual tickets to the films of your choice OR 30 tickets
for $5k and up
•  5 gala seats for $5000 and up
•  Slide projection advertising (one slide per theatre)
Special Events Sponsorships
Opening or
Closing Night Reception
$7,500
Be the life of the party by throwing the party! Give
our festival patrons and filmmakers an experience to
remember long after the credits end. We will customize a
party for you.
• 10 tickets to opening or closing night film,
plus 4 all-festival passes
• Signage and speaking opportunity at reception
• Full page b/w ad in program booklet, logo &
links on website
• Slide projection advertising in theatre and lobby
• Full page ad in program booklet

Live Music Showcase

$7,500
Our popular live music performance event, featuring
top Asian American artists and DJs that bring the house
down. Great marketing opportunity for a young, hip target
audience!
• Logo & Name on all Blowfish collateral
• Speaking opportunity at event, plus premiere
banner placement
• 2 all-festival passes OR 20 complimentary tickets
to film programs of choice
• Half page ad in program booklet
• 4 complimentary seats to gala awards dinner
Student Programs
$2,500 - $10,000
Benefits vary, and can be customized to fit company’s needs.
Inquire with Lee Ann Kim at leeann@sdaff.org.

Reel Voices R
Help empower local high school students by giving them the chance to
become a documentary filmmaker through this digital storytelling program.
Student films premiere at the festival and are compiled onto a DVD
V
distributed to film festivals around the U.S. Presenting sponsors of Reel
Voices will appear in all film credits, which provide year-round presence
when films are screened at festivals, online, in classrooms, and on Time
Warner digital cable.

Youth Day
Each year, we offer a free day of film literacy and transport hundreds of low-income
students to attend our festival. Funds help cover costs of bussing, lunch, and providing
study guides
Advertising Only
If you’re looking for straight advertising without the benefits of sponsorship, there are
plenty of options to choose from:

Onscreen Advertising
Project your message or company ad on four screens for 8 days between films.
One ad on four screens for entire festival $1500
Two ads on four screens for entire festival $2000

Program Booklet Advertising
Full Page $1500 (black and white) | $2000 (color)
Half Page $800 (black and white) | $1000 (color)
Quarter Page $450 (black and white) | $500 (color)

Video Commercials for Theatrical Trailer
Promote your message in our video trailer that runs before film programs to a captured
audience.
:30 Ad $8500 for entire festival | $2500 opening & closing films only
:15 Ad $5000 for entire festival | $1000 opening & closing films only

Lobby Booth
Sell your product or promote your organization by renting a booth at the festival.
Fee includes one 6-foot table, tablecloth and 2 chairs

One table per day $200

Opening weekend (Thu-Sun) $600
Entire festival week (8 days) $1500

Lobby space is very limited. To reserve space, email info@sdaff.org

To reserve advertising, please contact Mye Hoang at mye@sdaff.org

or call us at: 858-565-1264

Nonprofits receive 50% off advertising rates