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Executive Summaiy............................................................................................. 3
Backgiounu Infoimation ..................................................................................... 4
Nethous.............................................................................................................. 4
Competitive Analysis...................................................................................................................... 4
Inteiviews ........................................................................................................................................... 4
0sability Test ..................................................................................................................................... S
Finuings.............................................................................................................. 5
Competitive Analysis...................................................................................................................... S
Inteiviews ........................................................................................................................................... 6
0sability Test ..................................................................................................................................... 7
Shoit-Teim Recommenuations............................................................................ 8
Incieaseu the Font Size ................................................................................................................. 8
Eliminate Seconuaiy Sciolling Section to view Nenus ................................................... 8
Incieaseu Consistency ................................................................................................................... 9
Long-Teim Recommenuations ............................................................................ 9
Seaich Bai ........................................................................................................................................... 9
Reuiiect Naiketing Stiategy....................................................................................................... 9
Stieamline Site LayoutAuu Filtei......................................................................................... 1u
Appenuix .......................................................................................................... 11
Table A: Website Inventoiy Table ......................................................................................... 11
Table B: Aesthetics Table........................................................................................................... 12
Table C: Ease of 0se Table......................................................................................................... 1S
Image A: EatBlue Bannei........................................................................................................... 1S
Image B: uiubBub Bannei ........................................................................................................ 1S
Image C: Cuiient EatBlue: Restauiant Biiectoiy............................................................ 14
Image B: Cuiient EatBlue: Filtei 0ption............................................................................. 1S
Image E: uiubBub Filtei 0ption anu Seaich Box. ........................................................... 16
Image F: Seamless Filtei 0ption............................................................................................. 16
Image u: Stiaigh2YouiBooi Filtei 0ption.......................................................................... 17
List A: 0sability ScenaiiosTask Baseu Questions ......................................................... 19

S
"G(?'$*H( 0'88#/3
Eatblue.com seives as an online foou-oiueiing guiue anu as a iestauiant
uiiectoiy foi local Ann Aiboi iestauiants. Cuiiently, stuuents have the ability
to peifoim a multituue of tasks thiough EatBlue. 0seis of the site can biowse
thiough many available iestauiants in Ann Aiboi, anu can place oiueis
thiough EatBlue's inteiface. 0seis can choose whethei they wish to use the site
foi uining-in, ueliveiy, oi take-out oiueis. As a pait of this piocess, stuuents
can also ieceive uetaileu infoimation about local Ann Aiboi iestauiants such
as the iestauiant's menu, houis of opeiations, auuiess, phone numbei, anu
accepteu methous of payment.

EatBlue's intenueu auuience is college stuuents attenuing the 0niveisity of
Nichigan, although it also appeals to local Ann Aiboi iesiuents. In oiuei to
assess EatBlue's stiengths anu weaknesses, we peifoimeu vaiious tasks. The
fiist was a competitive analysis between EatBlue anu its top competitois,
wheie we uiscoveieu the most effective featuies acioss all foui sites. Seconuly,
we peifoimeu multiple inteiviews on uiveise stuuents who matcheu the
peisonas we believe to exist at the 0niveisity of Nichigan. Lastly, we
uevelopeu a usability test plan anu conuucteu these tests on stuuents with
vaiying levels of expeiience with EatBlue in oiuei to assess how they
navigateu the site.

These thiee stiategies leu us to finuings about the site anu how it is useu. We
naiioweu uown oui finuings to the most successful featuies of the site, as well
as featuies that coulu benefit fiom impioving. Some successful featuies we
founu incluue the site's Nichigan-oiienteu theme, the site's inviting anu
aesthetically pleasing home page, the "Baily Steal" anu "$S Thuisuay" featuies,
anu the option to view iestauiant categoiies by foou-type. 0thei featuies we
founu that coulu use impiovement aie the site's geneial layout, the seaich
methou, anu the focuseu taiget auuience.

In oiuei to auuiess these issues, we laiu out a seiies of shoit-teim anu long-
teim iecommenuations foi EatBlue. Foi the shoit-teim, we iecommenueu that
EatBue inciease theii font size to make the site moie accessible, eliminate the
sciolling featuie on menus in oiuei to impiove the site's usability, anu inciease
the geneial consistency of the site. Foi long-teim iecommenuations, we
suggesteu that EatBlue incluue a seaich bai to impiove the seaich methou,
ieuiiect the maiketing stiategy by auuiessing a uiffeient specifieu auuience,
anu change the layout to incluue a filtei, which will impiove the ease of
navigation on the site.

We believe these iecommenuations will impiove EatBlue's usability, uiaw
moie useis to the site, gain a moie engageu auuience, anu maintain stuuents as
loyal useis.

4

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EatBlue is an online foou-oiueiing seivice founueu in Ann Aiboi. The website
taigets 0niveisity of Nichigan stuuents, as well as Ann Aiboi iesiuents. Nany
people think of EatBlue only as a seivice foi oiueiing foou - but it offeis much
moie than that. 0seis can look up vaiious iestauiants, ieceive uiscounts, anu
oiuei foou fiom iestauiants within the Ann Aiboi aiea. Restauiants benefit
fiom Eatblue thiough publicity by offeiing online oiueiing anu special ueals
thiough the website, anu EatBlue takes a commission fiom oiueis. We have
founu that a supplemental functionality that many useis actually peifoim is
finuing anu biowsing menus of these iestauiants, iathei than oiueiing uiiectly
fiom the site. EatBlue offeis many othei featuies, such as the categoiization of
iestauiants by type of foou they seive anu even meal plans available foi
stuuents. EatBlue is one of seveial foou-oiueiing websites that seive the Ann
Aiboi aiea. uiubBub, Seamless anu Stiaigh2YouiBooi aie some of its
competitois.

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We useu many methous to analyze EatBlue, its featuies, anu its ieception by its
useis. This helpeu us gieatly in piepaiing iecommenuations foi the site baseu
off of featuies its competitois offei, featuies useis woulu like to see
implementeu, anu even featuies useis cuiiently have uifficulty using.
Auuitionally, these methous gave us a chance to leain about EatBlue's auuience
(both intenueu anu actual).
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We completeu a competitive analysis to compaie featuies of vaiious ueliveiy
sites, which incluue uiubBub, Seamless, Stiaight2YouiBooi, anu EatBlue. This
helpeu us to see the best implementation of featuies that aie common
thioughout the foui sites. It also helpeu us uiscovei which featuies EatBlue's
competitois hau that EatBlue woulu benefit fiom incluuing on theii site. The
aesthetics anu ease of use of the foui websites weie also taken into
consiueiation anu weie analyzeu to see which attiibutes woikeu best to
pioviue a positive expeiience foi the useis.
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We conuucteu inteiviews with 0niveisity of Nichigan stuuents, who make up
EatBlue's taiget auuience, making suie to covei a iange of uemogiaphics (such
as uiffeient genueis anu ages). Among othei finuings, this helpeu us to see:
- If anu how stuuents use EatBlue
- What they like anu uon't like about the site
- Any suggestions they may have foi the site
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We uesigneu a usability test aiounu EatBlue anu conuucteu it with vaiious
paiticipants to ueteimine the usability of the site. This enableu us to piouuce
suggestions foi impiovement of the piouuct, as well as to pinpoint its best
attiibutes baseu off useis' inteiactions with the site while peifoiming tasks.
0ui task list can be founu in the Appenuix. !"" $%&' ( %) (**")+%,

We uesigneu the usability test to taiget key functionalities that we believe aie
most commonly useu on the site, baseu on the infoimation we gatheieu
thiough oui inteiviews. We testeu these functionalities to see if they weie easy
to use foi the aveiage usei of the site, oi if they shoulu be changeu.

We measuieu how long it took each paiticipant to complete each task in oiuei
to compaie the times of the vaiious paiticipants. This helpeu us to see if theie
was a geneial time fiame foi how long it took to complete ceitain tasks on the
site, oi if theie weie laige uisciepancies uue to uiffeiences in knowleuge oi
expeiience. In oui entiance questionnaiie, we took note of the useis'
uemogiaphics anu usage of the piouuct in oiuei to get a bettei feel foi who
they weie anu how they use the site. Auuitionally, in oui exit questionnaiie, we
askeu them what theii impiessions weie of the site, anu theii opinions of how
it was stiuctuieu now anu how it might be stiuctuieu in the futuie.

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Fiom oui competitive analysis, inteiviews, anu usability tests, we compileu oui
finuings to uiscovei EatBlue's stiengths anu weaknesses.
F.8-($*$*H( M+#&3=*=
EatBlue shaies many featuies with uiubBub, Seamless, anu Stiaigh2YouiBooi.
All foui iestauiants incluue infoimation about each iestauiant's name,
auuiess, phone numbei anu website. Each site also featuies the ability to
oiuei online fiom the many iestauiants that they paitnei with anu the ability
to have the foou ueliveieu. Beyonu these featuies, the foui sites uiffei. !""
-./0" ( %) (**")+%,

EatBlue is consistent acioss the entiie website with its fonts, colois, anu
layouts; howevei, it is not the most aesthetically pleasing of the foui uiffeient
websites. Eatblue has been peiceiveu to be oveiwhelming uue to its ovei usage
of pictuies, anu its uesign makes it uifficult to uistinguish what is text anu what
is a hypeilink. At the same time, EatBlue's homepage is laiu out in two uiffeient
iows, which makes it easy foi the usei to view the populai iestauiants anu
cuiient ueals. !"" -./0" 1 %) (**")+%,

Each site has a visually aesthetic bannei that appeais on the top of eveiy page,
with the website's logo. EatBlue's bannei incluues a navigation menu with tabs
that link to the website's poital pages. As appaient in the scieenshot below,
6
EatBlue's bannei allows useis to quickly access the Beliveiy, Takeout, Bine In,
Cateiing, Weekly Special, 0iuei 0nline anu The Baily Steal pages. Bowevei,
othei competitive sites incluue moie featuies within theii banneis. uiubBub's
bannei, foi example, incluues the site's seaich bai. This stieamlines the
biowsing piocess by pioviuing an efficient methou to navigate the lists of
iestauiants, which saves useis a significant amount of time. !"" 23.4"& ( .)+ 1
%) (**")+%,

Although EatBlue has a lot to offei, the site itself is uifficult to use. Since the
website was uesigneu foi college stuuents who tenu to be constantly in a
huiiy, the site's usability is impeiative. EatBlue's website is consistent
thioughout anu the tabs aie logically placeu; yet, it is appaient that the site is
out of uate. In compaiison to competitois' websites, it is eviuent that EatBlue
has not been iecently changeu to meet the usei's neeus. The most peitinent
uiffeience between EatBlue anu its competitois is its lack of a seaich bai. 0n all
othei sites, the seaich bai is makes it extiemely easy foi the usei to finu what
they aie looking foi, which positively affects the sites oveiall efficiency anu
usability. !"" -./0" 5 %) (**")+%,

EatBlue has a lot of unique featuies that set it apait fiom its competitois, one
of them being its meal plan. As a maiketing technique, EatBlue offeis a meal
plan to stuuents of any age. The Eat Blue Neal Plan is flexible anu allows
stuuents to eat at a wiue vaiiety of close-to-campus iestauiants. The stuuents
can use these meals at any of Eat Blue's iestauiants aiounu campus foi uining
in, pick up oi ueliveiy seivice. Anothei featuie that is unique to EatBlue is its
taiget auuience; EatBlue uoes a gieat job of ieinfoicing its Nichigan-oiienteu
theme with its layout anu maize-anu-blue coloi scheme. This stiategy makes
EatBlue.com a unique foou ueliveiy company because it uiaws in 0niveisity of
Nichigan stuuents anu encouiages them to use theii site ovei competitois'
sites.
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We inteivieweu foui 0niveisity of Nichigan stuuents about EatBlue to leain
moie about how it is useu anu who it is mainly useu by. Subject 1 is a female
junioi who lives in hei soioiity house, Subject 2 is a male junioi who lives in an
apaitment, Subject S is a male senioi tiansfei stuuent who lives in an
apaitment, anu Subject 4 is a female sophomoie who lives in an apaitment. We
founu that most of these paiticipants eat out appioximately thiee to foui times
each week, but this numbei vaiieu uepenuing on wheie they liveu (uoim,
apaitment, house, soioiityfiat house, othei) because ceitain housing options
pioviue meal plans, while otheis leave iesiuents to cook foi themselves.
Auuitionally, we founu that the Subjects hau uiffeient favoiite iestauiants on
campus, fiom a wiue iange of aieas as well as at vaiying piice points.

The paiticipants in oui inteiviews useu the website foi uiffeient tasks - some
useu the piouuct mainly foi its intenueu puipose (oiueiing foou online fiom
7
uiffeient Ann Aiboi iestauiants), while otheis useu it simply to figuie out
wheie they wanteu to oiuei fiom, but woulu place the oiuei on theii own
thiough uiffeient means. The lattei useis woulu go to the website to seaich
thiough the uiffeient categoiies of iestauiants in oiuei to see what theii
uiffeient options weie.

The specials offeieu by the website aie what attiact many of EatBlue's useis.
Baseu on oui finuings, without these ueals, theie woulu not be as much of an
incentive foi EatBlue useis to oiuei thiough the website; they woulu insteau
call the iestauiants inuiviuually. While it is still moie convenient to place
oiueis thiough the website, many stuuents uo not iealize this benefit, anu it
seems to us that the ueals aie what aie compelling them. In fact, Subject 2 tolu
us: "If EatBlue offeis ueals at my favoiite iestauiants, I always oiueis fiom
them." Some ueals EatBlue offeis incluues: a 2S% off all oiueis foi one week,
$S Thuisuay specials, anu "Stuuy Buuuy" ueals foi uiffeient iestauiants uuiing
final exams. This shows that EatBlue is maiketing itself towaius stuuents who
may have a tight buuget anu will want to take auvantage of its offeis.

The inteiviewees who weie familiai with the piouuct gave us some useful
feeuback on its featuies, aesthetics, anu usability. We uiscoveieu a ciitical
issue fiom two of oui paiticipants uuiing oui ieseaich, which ievolveu aiounu
the way the site uisplayeu menus foi uiffeient iestauiants. Subject 2 was
paiticulaily uissatisfieu with how the site uealt with iestauiants that aien't
capable of online oiueiing. Be spoke about an expeiience when he tiieu to
oiuei fiom one of these iestauiants, anu was ie-uiiecteu to an alteinative
ueliveiy seivice calleu Ni. Beliveiy. Subject 4 hau a uiffeient pioblem
conceining menus; she was botheieu by the inconsistent way menus aie
piesenteu on EatBlue. She noteu that sometimes the usei must scioll thiough
multiple pages in a menu, while othei times the entiie menu is piesenteu as a
single image.
N=#2*&*$3 :(=$
We founu in oui usability testing that only people who fiequently use EatBlue
ieally unueistoou how it woikeu anu weie able to complete the tasks we gave
them, while those who weie unfamiliai with the site hau much moie tiouble
uoing so. Bowevei, even those who weie expeiienceu useis still faceu
uifficulties uue to the uesign of the site.

0ne common uifficulty that oui paiticipants expeiienceu was in finuing
specific iestauiants. We believe that this is uue to the lack of a seaich function
on the site. Theie is no place wheie a usei can type in a iestauiant name in
oiuei to finu the infoimation on that iestauiant. Rathei, useis must finu the
iestauiant by seaiching thiough the vaiious categoiies, oi finu the illusive
"Restauiant Biiectoiy" link, hiuuen in small text in the top coinei of the scieen,
in oiuei to finu this iestauiant's page.

8
Auuitionally, EatBlue assumes that all of its useis will have a basic knowleuge
of which iestauiants fall unuei the vaiious categoiies of foou. This is not
always intuitive, especially if the usei is not a stuuent, oi is a new stuuent who
uoes not yet know what foou options aie available to them. Because of this
invaliu assumption, the site is not uesigneu foi useis who uo not have much
knowleuge of the Ann Aiboi aiea, which limits the site's auuience.

Acioss the boaiu, we founu that useis hau a lot of uifficulty with the way many
of the iestauiants' pages weie foimatteu. 0n many of these pages, theie is a
seconuaiy sciolling section within the main winuow, wheie useis aie
instiucteu to "Scioll to view Full Nenu". Even tech-savvy paiticipants in oui
usability tests weie often unable to unueistanu what this meant in oiuei to
actually get it to woik piopeily.

The weekly specials aie piominent on the site, anu we founu that they weie
easily locateu by many of oui paiticipants. This is gieat foi the site, because
weekly specials aie impoitant to EatBlue anu theiefoie shoulu be accessible to
all of the site's useis. 0ui paiticipants hau a faiily easy time with the task
focuseu on the weekly specials, which is inuicative of the laigei auuience's
ability to uo so.

We founu that while the site uoes have a leaining cuive, once useis aie familiai
with the site they aie likely to have a much easiei time using it. Foi example, in
one of oui usability tests, the paiticipant was unable to complete the fiist task
until she saw an alteinative way to access the uesiieu infoimation while
completing a moie complex task latei on in the test. Theiefoie, we concluueu
that new useis may expeiience tiouble at fiist, but will giauually stait to
unueistanu how the site woiks once they peifoim moie types of activities.
01./$O:(/8 ,(?.88(+J#$*.+=
We have cieateu a list of shoit-teim iecommenuations that we feel woulu
benefit EatBlue baseu off of oui finuings fiom oui methous.
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Nuch of oui ieseaich inuicateu that useis woulu benefit fiom anu appieciate a
laigei font size thioughout the site. Even impoitant links anu infoimation on
the site aie uisplayeu with small text, which makes it haiu to notice even these
essential factois. Incieasing font size woulu help the ease of use of EatBlue, anu
theiefoie inciease tiaffic to the site as well.
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The seconuaiy sciolling sections founu on many of the iestauiant's pages was
a majoi uiawback uuiing usability testing, as it piohibiteu useis fiom
completing many of oui uiffeient tasks. viewing menus is a majoi component
of the site, as it is essential in foou oiueiing online, anu so this woulu be a gieat
impiovement foi the site to woik on as soon as possible. If a usei goes onto the
9
website to oiuei foou, but cannot view the iestauiants' menus, they will be
unable to fulfill theii ieason foi coming to the site. This will likely pievent
them fiom using the site again, which uetiacts fiom the site's oveiall tiaffic anu
usage.
K+?/(#=(J F.+=*=$(+?3
EatBlue shoulu woik to impiove the consistency of all featuies anu layouts as
it woulu be easiei foi useis to navigate anu unueistanu the site as a whole. We
founu that the vaiiation between uiffeient pages was confusing foi many of the
site's useis, anu ueteiieu them fiom using the site oveiall. If EatBlue weie to
stiive to impiove the consistency between all components of the site, it woulu
be moie cohesive anu easiei to use.

4.+;O:(/8 ,(?.88(+J#$*.+=
We have cieateu a list of long-teim iecommenuations that we feel woulu
benefit EatBlue baseu off of oui finuings fiom oui methous.
0(#/?1 %#/
The auuition of a seaich bai is veiy impoitant to EatBlue in that it woulu help
to stieamline the biowsing piocess by pioviuing a methou to navigate the lists
of iestauiants anu saving the useis significant amounts of time. In oui
competitive analysis, EatBlue was the only site of the foui that uiu not have a
seaich bai available foi its useis. The seaich bai that EatBlue shoulu uesign
shoulu be accessible fiom anywheie on the site, so useis can seaich foi a
iestauiant at any time uuiing theii biowsing.

Cuiiently, The only methou that EatBlue offeis foi seaiching iestauiants is by
name within the Restauiant Biiectoiy. Fiom the iestauiant uiiectoiy, useis
can then click the iestauiant's name anu then access theii menu, ueliveiy
options anu special ueals. Thiough seaich boxes anu filteis, EatBlue's
competitois have moie auvanceu methous that allow useis to easily access
iestauiants quickei. We have incluueu scieenshots of uiubBub, wheie the
seaich bai is easily visible at the top of each of the pages. !"" 23.4"& 1 .)+ 6 %)
(**")+%,7

ueneially, seaich bais aie the most efficient way foi useis to biowse any site,
by helping them finu exactly what they aie looking foi. They aie impoitant to
any e-commeice site; on sites such as Amazon, useis woulu be lost without a
seaich option uue to the laige volume of piouucts they caiiy. EatBlue's lack of
a seaich bai coulu be contiibuting to lowei site tiaffic numbeis than they
woulu expeiience with the auuition of a seaich bai.
,(J*/(?$ L#/I($*+; 0$/#$(;3
0ui inteiview analysis leu us to oui finuing that EatBlue shoulu change theii
taiget auuience fiom 0niveisity of Nichigan unueiclassmen to 0niveisity of
1u
Nichigan uppeiclassmen. This change is impoitant because it woulu help
EatBlue ieuiiect theii maiketing stiategy anu uiaw in moie business.

0nueiclassmen aie an impoitant pait of EatBlue's auuience as well, as they aie
new to Ann Aiboi anu aie not yet familiai with the iestauiants that aie
available to them to oiuei fiom. Theiefoie, EatBlue is impoitant in intiouucing
them to these iestauiants initially. Bowevei, these unueiclassmen have meal
plans, anu aie not as likely to oiuei foou fiom iestauiants on a veiy consistent
basis.

0ui inteiviews showeu that uppeiclassmen, who aie living on theii own foi
the fiist time, anu no longei have a meal plan, aie iequiieu to pioviue theii
own meals, anu woulu likely be veiy willing to oiuei foou on a iegulai basis.
This is especially tiue, we founu, if they weie given easy access to infoimation
iegaiuing ueals being offeieu, which EatBlue alieauy uoes a goou job of in
iegaius to unueiclassmen. Now, all they have to uo is switch theii taiget
auuience anu make this infoimation veiy easily accessible to uppeiclassmen
iathei than unueiclassmen.

0ne aspect of EatBlue's maiketing technique that we think shoulu be
maintaineu is its Nichigan-oiienteu theme. Fiom oui inteiviews, we gatheieu
that the site's tailoieu theme to 0niveisity of Nichigan stuuents thiough its
maize-anu-blue coloi scheme has a veiy positive effect on stuuents who use
the site.
0$/(#8&*+( 0*$( 4#3.'$QMJJ )*&$(/
Cuiiently, the site is set up so that useis can choose fiom vaiious heauings in
the navigation bai that mostly leau to the same page with a confusing layout.
The heauings that useis choose fiom incluue "Beliveiy", "Takeout", anu "Bine
In". Bowevei, these heauings uon't leau to uiffeient iestauiants lists, but iathei
to a page with a "Categoiy Listing" on the siue - the categoiies aie not only
types of iestauiants, but also bieak uown the iestauiants by theii type of
ueliveiy, theii involvement in the EatBlue meal plan, oi othei ianuom types of
non-cohesive categoiies. !"" 23.4" 8 %) (**")+%,7

Insteau, we believe that the site shoulu be stieamlineu - these heauings shoulu
be eliminateu, anu insteau useis shoulu be initially biought to a page wheie
they can seaich foi a specific type of foou, anu then shoulu able to naiiow
uown theii seaich iesults with a filtei. We have cieateu a sample filtei that can
be useu on the webpage. !"" 23.4" 9 %) (**")+%,7 This has been cieateu by
analyzing filteis that aie alieauy in place on EatBlue's competitois' sites, such
as uiubBub, Seamless, anu Stiaight2YouiBooi. !"" 23.4"& 6: ;: .)+ < %)
(**")+%,7 We believe that this change woulu uiamatically inciease business foi
EatBlue by ieuucing ambiguity when stieamlining the entiie site.

11
0ne aspect of the site's layout that we believe shoulu be maintaineu is the
option to view iestauiant categoiies by foou-type. Baseu on oui inteiviews, we
uiscoveieu that many stuuents use the site to biowse foi inspiiation on what
type of foou to eat, anu will enu up consequently oiueiing thiough the site.
Thus, having this option available will continue to biing success to the site.

M--(+J*G
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. ueliveiy
seivice
! ! ! !
. takeout
seivice
! ! !

. cateiing
!

. iestauiant
ieviews

! ! !
. uine in
specials
!

. uaily specials
!

. weekly
specials
!

. online
oiueiing
! ! ! !
. a peisonal
piofileaccount

! ! !
. gift
ceitificates

! !

. FAQs section
! ! !
. the
iestauiant's
name, auuiess,
phone numbei
anu website.
! ! ! !
. foou blog
!
. meal plan
!
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12
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. biowse all
iestauiants by
city anu zip
coue

! ! !
. biowse all
iestauiants by
cuisine

! !
. wiite ieviews
baseu on
pievious
expeiience at
iestauiants
!
The site allows
useis to filtei
iestauiants
baseu on
uiffeient
featuies (see
Ease of 0se foi
moie uetails)

! ! !

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Clean anu easy
to ieau text
! ! ! !
uiaphics on
eveiy page
! ! ! !
Logos foi
uiffeient
iestauiants
along with text
! ! ! !
Besciiptive
links

! ! !
Bannei on
eveiy page
! ! ! !
Consist layout
page to page
! ! ! !
Nisleauing
auveitisements

Consistent font
family on eveiy
page

! ! !
1S
0veiall, clean
anu easy to
navigate

! !
Site is
oiganizeu into
uiffeient
columns
!
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Seaich bai
! ! !
Consistency
between
eveiyplace
! ! ! !
Links logically
placeu
! ! ! !
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. cuisine
!

!
. name
!

!

. piice
! !

. aveiage usei
iating

! !

. cuiient ueal
!


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1. Fiom the homepage, view the menu foi Niki Sushi
2. Fiom the homepage, name the weekly specials foi Pita Pit
S. Fiom the homepage, finu the stoie houis foi Ali Baba's Niuule Eastein
Cuisine
4. Fiom the homepage, check the minimum ueliveiy amount foi Nistei Spot's
S. Fiom the homepage, auu a late night special fiom Pizza Bouse (Cheesy
Bieausticks with a chocolate chip milkshake) to youi cait
6. Fiom the homepage, check to see if Potbelly's is incluueu in the EatBlue
meal plan. Check to see if they suppoit ueliveiy