Patrick J.

Kearney
11801 Avon Way, Unit 3, Los Angeles, CA 90066 ! (424) 625-8602 ! Patrick@pjk.net ! www.pjk.net ! @pjk
What I Do
I lead strategy and development teams to produce innovative experiences that engage and delight people.
Skills
Digital Media Strategy, Business Development, Business Modeling, Brand Management, Account Management,
Program and Product Management, User Experience, Content Production, Product Strategy, Rapid Prototyping,
Product Development, Creative Direction, Multi-channel Marketing, Data Analytics, Product Testing, Lifecycle
Management, Lean Startup Methodology
Experience
VARIOUS, Freelance Business Consultant 10/2013 Present
! Providing business strategy, business modeling, product strategy, creative direction, rapid prototyping and
investor/partner development services for a number of stealth digital media startups in Los Angeles.
XEN, Vice President, Strategy & Mobile 03/2010 10/2013
! Demonstrated and validated Xens persistent interest graph platform by producing and deploying five iOS
applications, a Facebook app and a Wordpress Plug-in that could be driven by interests in a single user
account.
! Initiated and designed a Developers Program with an SDK that would be used to scale the number of Xen
developers and user accounts. Vetted, selected and managed the first 3
rd
Party Charter Developer partners
in the program.
! Defined marketing, sales and business development strategies while influencing platform and product
development priorities as part of a core cross-functional team of senior management.
PARTICIPANT MEDIA, Vice President, Technology & Platforms / Digital 08/2007 03/2010
! Managed the conception, development and rollout of TakePart, a platform to facilitate audience engagement
and promote social action between people, brands, sponsors and NGO partners.
! Deployed multi-channel, cross-platform digital campaigns to promote Participants marketing and social
action initiatives for dozens of films such as The Cove, Food Inc and An Inconvenient Truth by managing
numerous first and 3
rd
party development teams. The results of these campaigns drove significant audience
engagement and literally changed the world.
! The mobile campaign for The Cove won Adweek Buzz Award for Best Wireless Promotion. When Ric
OBarry flashed the campaigns mobile shortcode during his Oscar acceptance speech, it drove an 88%
increase in registered users. When we sent those users a link to the clip of the full acceptance speech (that
was cut off in the broadcast) it generated an 8% click-through.
! Led the technology due-diligence, internal and 3
rd
party development, partner integration, testing, roll-out
and tracking for the American Express Members Project; a $35M sponsorship initiative that required
TakePart to support the traffic and social activity driven by a massive marketing campaign spearheaded by
:60 ad buys on the Academy Awards and Super Bowl.
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ROK ENTERTAINMENT GROUP USA, Chief Operating Officer 11/2005 07/2007
! Led operations and business development for the United States division of a global mobile entertainment
products and services company.
! Implemented two key products for the US market: ROK TV, a free mobile video streaming service which
launched with over 25 channels of licensed partner content, and ROK Media Store, which allowed the
purchase and download of licensed, DRM-protected partner content to SD cards.
ENDLESS MOBILE, Vice President, Technology 01/2005 12/2005
! Collaborated with Endeavor Agency to identify opportunities, pitch and develop mobile businesses around
their talent and properties.
! Developed numerous prototype mobile products, business plans and content offerings based on top
personalities and brands like Family Guy, Adam Sandler, Paris Hilton, Conan OBrien, Ashton Kutcher and
WWE. These were used to pitch dozens of potential sponsors, partners and distribution partners.
SCHEMATIC, Director, Advanced Services 09/2003 12/2004
! Led production for the agencys mobile and emerging platforms businesses during a time of great innovation
and transformation for mobile, set-top boxes and game consoles. Created many first-in-class products and
prototypes as a result for companies like Comcast, Time Warner Cable and Microsoft.
! Produced a User Experience prototype for Sonys So-Net broadband set-top box that won the BDA Gold
Award for Interactive Television Design.
! Pioneered mainstream entertainment services for connected consoles by producing prototype services for
both Sony Playstation and Microsoft Xbox that blended branded entertainment, advertising and sponsorship
into beautiful, seamless user experiences.
MFORMA, Executive Producer 2003
! Managed external production activities for the 2
nd
largest US mobile publisher with 30+ third-party
developers and contractors, producing 60+ mobile game titles across over 1200+ SKUs.
! Developed quarterly content roadmaps to be deployed across operators and customers in the Americas,
Asia and EMEA.
PACKETVIDEO, Senior Director, Production 2000 - 2002
! Led the production of the worlds first mobile video applications.
! Developed ISO-9001 certified applications that were deployed in over twenty carrier trials around the world.
SONY PICTURES ENTERTAINMENT, Director, Broadband Production 1999 - 2000
! Coordinated three production teams around the world to develop entertainment and gaming services for ITV,
mobile, PCs, set-top boxes and connected consoles.
! Demonstrated the future of Sony Pictures Entertainments broadband entertainment initiatives by
commissioning and producing a series of service prototypes. These were used in a number of vision
initiatives throughout Sony and presented at major conferences like MILIA.
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MEDIAONE BROADBAND, Manager of Content and Services 1997 - 1999
! Developed, prototyped and deployed new services around gaming, branded entertainment, news and sports
to increase customer ARPU and decrease churn.
! Conducted industry-first broadband content experiments and validations in the head-end of the US first and
largest consumer broadband network.
INSCAPE, a TIME-WARNER COMPANY, Director of Online Operations 1996 - 1997
! Managed internal and 3
rd
party development for all online game-related content, marketing and sales.
Education
Webster University 1989 - 1991
BA, Video and Film Production
University of Tennessee at Martin 1987 - 1988
Computer Science & Communications
Organizations
Producers Guild of America (PGA), Application Developers Alliance, Sigma Alpha Epsilon
References
Available upon request