Info Bulletin PDF

At , the question
isnt whether you will soar;

its how high.
ASBM
With the power of right education, the sky is the limit.
Information Bulletin
Asian School of Business Management
B h u b a n e s w a r
www.asbm.ac.in
Look beyond MBA
ASBM Transforms
Your Life - Not J ust Career
Welcome to ASBM
Asian countries are undergoing a transformation that is
increasingly witnessing the seamless integration of
academic knowledge and behavioural skills into
functional domains that is capable of creating a
sustainable society of young managers and
technocrats. The turbulent business weather and cut-
throat competition have brought a sea-change in the
corporate expectations. This has necessitated
mastering new skills to excel in uncertain business
environment.
In an increasingly complex marketplace, an
amalgamation of talent and level-headedness is at a
premium. The market needs managers who can
function optimally in multifarious environments.
Management teaching is no longer confined to the
literary domains of academic pursuit but has found the
justification of its existence in the optimal delivery of
products to the creation of impeccable economic value
to the artful maintenance and development of the
multilingual work force; all of which is a product of the
best academic institutions of the country.
ASBM is fully equipped to take the students through
Prof. Bi sw aj eet Pattanayak
Ph.D, D.Litt, D.Sc. FIMA
Founder and Director
exposure and exercise of honing new skills, positive attitude,
organization-fit discipline, and above all excellent
intellectual capital. It fortifies its post graduate programmes
with innovative modules such as Finishing School &
Psychometric assessment of students that moulds them into
thoroughly groomed industry experts spearheaded with zeal
to excel in every sphere of life.
The ASBM Finishing School is a unique platform which has
adopted several interesting transformational modules to
shape the students to be employable and corporate-fit. This
has made our students completely different from others and
it has been invariably acknowledged by the recruiters for the
exceptionally high performing attitudes of our students.
I, on behalf of the ASBM community, extend our whole
hearted invitation to you to visit ASBM and experience the
spirit of excellence.
YouaretheCREATORof your ownDESTINY | 2|
Quality Policy
4High quality of academics
4Imparting peer-reviewed world class education
4Technology enabled teaching and learning
4Highly trained and motivated faculty resource
4Adherence to discipline and ethical conduct
4Equal opportunity for all-round learning
4Competitive and collaborative spirit
4Constant learning from corporate leadership
4Constant 360 degree evaluation of quality
4Continuous improvement of processes and systems
will set best standards for management
education and business leadership.
Vi si on
Vi si on
ASBM will shape itself as the school for the New
Generation managers to instill in them power of
positive thinking, exemplary speed of execution,
insatiable desire for new information and knowledge,
quest for adventure and a penchant for out-of-box
thinking.
The school would crystallise the maturity and
experience of its founder professionals in diverse
fields, benchmark it with learning from the best b-
school practices from around the world and offer
through the most modern pedagogic practice, the
best b-school education to mould the student
managers to take on the challenges of India Inc.
ASBM would strive to provide a highly evolved value
based education that presents the best precepts and
practice of corporate governance, ethical business
practices, sensitivity towards realities of the market
place and that of a predominantly rural economy of
India in order to shape the student managers to
become mature business leaders of Asia.
Mi ssi on
The white winged wonders, fragile as they are and yet can soar
high into the sky scour the world with their friends for adventure
and love and bring back myriad stories to share with their
young so that they in turn can set to the sky continuing with the
cosmic magic of creation
There are tremendous management lessons in a flock of
migratory birds for leadership, team work, spirit for adventure,
risk taking, traversing unconventional path, winning every time
and finally, never missing to head back with amazing precision.
Wont you want to be part of this exciting world of adventure
and personal achievement and soar the skies of success?
ASBM Bhubaneswar
Located in the midst of unruffled greenery near one of the
largest Elephant Sanctuaries of Asia, ASBM is
strategically positioned outside the commotion of city life.
It presents an ideal environment that enables its student
participants to deliberate within its thought provoking
campus that integrates learning dispersed through world
class systems and procedures in creating business
leaders of the future.
The students are constantly challenged here to exert
themselves in all spheres of curricular, co-curricular and
extra-curricular activities in order to hone their
competencies in areas of interest that best meets their
objective of becoming industry professionals and
entrepreneurs.
A Daring Flight
Established with the vision of creating an institution
that goes beyond industry expectations and enters the
frontier of thought innovation, exemplary business
intelligence and leadership skills, ASBM has been
successful in nurturing the best minds of the country in
making a significant contribution to the country's
overall intellectual pool.
In a span of eight years, the students have been
constantly shaped by the handpicked faculty, carefully
chosen from various fields of expertise including
foreign multinationals, who have acted as a catalyst in
transforming latent talent into an extraordinary work
force that has permeated into all sectors of the
economy.
The ASBM curriculum strives to achieve a balance
between the latest academic research and an
understanding of local economies of various Asian
countries in order to diligently equip students with the
right kind of education that can help in materializing
their dreams.
A sophisticated learning environment, an exemplary
research library, an interactive platform with high
calibre faculty and constant interaction with the
industry on several domain related issues ensure that
our students are nurtured with the most relevant
industry based skills that would be demanded of them
during their privileged career.
From its very inception, the institute has imbibed
outstanding curricular activities in the gamut of
business erudition, entrepreneurship and innovation.
Our students have been a testimony to our continuous
search for excellence.
ASBM Creates
Socially Responsive
Business Leaders
4Self-sufficient campus with modern facilities
4Air conditioned classrooms named after
legendary management personalities to develop
role models by inculcating value based
management practices
4Fully residential programmes with separate
hostels for boys and girls with high bandwidth
internet connectivity
Infrastructural Facilities
4
cream parlour and Fast Food for refreshment
4Mother Teresa Health Centre to provide 24 hours service with
ambulance and para-medical staff
4Fully air-conditioned central auditorium with advanced
acoustics and visual equipments
4Open air theatre
4Bank ATM and Post office in the Campus
4Gymnasium, Meditation centre and entertainment zone with
table tennis and other indoor games for holistic, physical,
mental and spiritual development of the students
4Essential Store
4Outdoor games like volley ball, badminton etc.
Multi-cuisine Food Court, Nestle Coffee Shop, Snacks & Ice
IIM model pedagogy, course curriculum
and rigorous industry based experiential
learning. Best core faculty from IIMs, IITs
& leading institutions
Intelligent air-conditioned library of
21,331 books and 10,396 National &
International e-journals from EBSCO,
SAGE, J-GATE
Industry honchos on the Governing
Board. Ever-expanding partnership with
Blue chip companies for curricula
development and training
Holistic personality development
through advanced Finishing School
Modul es wi t h l anguage and
psychometri c l abs for better
employability
Innovative curricular, co-curricular &
extra-curricular activities with applied
value. Emphasis on developing strong
personality traits such as team building,
leadership, entrepreneurial abilities,
lateral thinking etc.
Non-IIM member Institute of CAT
Associate member of XAT
Academic collaborations with St. Cloud
State University, USA; Argentine
University of Enterprise, Argentina;
California State University, USA & North
Carolina Central University, USA for
student exchange, research & internship
Fully residential programmes for better
learning
Lush green sprawling e-campus with
state-of- the- art facilities
World-Class
Learning Environment
YouaretheCREATORof you | 11| r ownDESTINY
?
?
?
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A++ Institute
Business India in the latest survey
th
19 position among Top Institutes of India
Dainik Bhaskar Lakshya Survey
Silver A+++
Just Careers Survey
Rated highest on Governance along with IIM Ahmedabad by
Indian Management for three consecutive years
One of the Top 20 B-Schools in India
Deccan Herald
?
CSR Top Institute of India Award
?DNAInnovation in Teaching Award
?B-School Leadership Award
by 16th Business School Affaire and Dewang Mehta
Foundation
?Dewang Mehta National Award of
Best HR Professor conferred on
Prof. Biswajeet Pattanayak, Director ASBM
International Star for Leadership in Quality Award
?Education Excellence Award by Competition Success
Review
?
Ranks
Awards
Recognitions
SA S
ACCREDITED
Association of Indian Universities (AIU) has recognised ASBM
PGDM as equivalent to MBA of any Indian University.
Asian School of Business Management (ASBM) is approved
and recognized by All India Council for Technical Education
(AICTE), Ministry of HRD, Govt. of India as an autonomous
institution.
AMDISA (A SAARC Recognized Body) has awarded full SAQS
Accreditation to ASBM. SAQS Accreditation is a quality label
which assures that ASBM has in place continuous quality
improvement systems benchmarked with leading Business
Schools in the world.
PGDM of ASBM has received the rare distinction of
accreditation for its quality education by National Board of
Accreditation (NBA), Govt. of India for its quality education.
AIU recognition
NBA Accreditation :
International Accreditation of ASBM :
AICTE Approved
In furtherance of its quest for quality, ASBM has entered
into prestigious academic alliance with the reputed North
Carolina Central University, USA, St. Cloud State
University Minnesota, USA, California State University,
San Bernardino, USA, Argentine University of Enterprise,
Argentina, for promoting research and development and
for exchange of students and teachers in the domains of
International Marketing, International Business,
International Economics and Entrepreneurship.
ASBM is also recognized as a 'Centre of Research' by
North Orissa University.
Quality Imperatives
Universidad Argentina
de la Empresa, Argentina
California State University,
San Bernardino, USA
North Carolina
Central University, USA
ST. CLOUD UNIVERSITY
Minnesota, USA
St. Cloud University
Minnesota, USA
ASBMsigns MoUwith
St. CloudStateUniversity, USA
ASBMinks MoUwith
ArgentineUniversity of Enterprise, Argentina
ASBM signs MoU with St. Cloud State University (SCSU),
Minnesota, USA for the launching of MASTER IN
ENGINEERING MANAGEMENT (MEM) programme
exclusively for engineering graduates. This is an unique
initiative by ASBM in launching such a programme with
foreign collaboration.
Academic Programmes
An Impeccable Balance between Theory & Practice
Management educati on has
undergone a sea change in the wake
of globalization. There is a paradigm
shift from generic management focus
to programmes based on the industry
needs. ASBM is the first B-School in
the country to adopt sector focussed
business modules for spearheading
industry linked new generation
management programmes. All the
programmes are approved &
recognised by AICTE, Ministry of
HRD, Government of India.
PGDM - Post Graduate Diploma in Management
PGDM - International Business
Programme Pattern : Trimester
Number of Terms : 6
Summer Internship Project : 8 weeks
The Post Graduate Diploma in Management (PGDM) aims at grooming the students to master general management concepts, skills and their
application, with a strong focus on experiential learning. The Institute follows the IIM model pedagogy with open credit system to offer ample
opportunities to the students to opt for subjects to their liking as specialisation. This flagship programme has a unique model of specialisation with
focus on both domain and sector specific areas. Emphasis is given on case analysis and presentation with multi-disciplinary approach to sharpen
the analytical and decision making ability of the students. Thereby this programme enables the students to navigate more effectively as managers in
a challenging and changing business environment. Moreover, the concept of Finishing School, introduced for the first time by ASBM in management
education, gives an edge to the students for employability.
Two year full time residential Programme
Recognized by AICTE, Ministry of HRD, Govt. of India and AIU
4
4Domain & sectoral focused specializations
4Option of dual and/or single specialization
4IIM model choice based credit system
4Case based innovative teaching pedagogy
4Finishing school for employability
4Summer Project
4Research / Live Projects
4Course of Independent Study
Two-year full time residential programme
Unique features :
Post Graduate Diploma in Management (PGDM)
Human Resource Management
Financial Management
Marketing Management
Information Technology Management
Operations, Logistics & Supply Chain Management
Banking Insurance & Financial Services Management
Retail Management
Term I
4Behaviour at Work
4Micro Economics
4Financial Accounting
4Marketing ManagementI
4QT for Managers
4Managerial Communication
4Finishing School Module-I
(Communicative English)
Term II
4Structure & Processes in Organisation
4Legal Aspects of Business
4Macro Economics
4Cost & Management Accounting
4Marketing ManagementII
4Operations Management
4Operations Research
4Finishing School Module-II
(Communication Skill Development)
Specialisation :
Course Structure :
Term III
Term IV
Elective courses in seven areas
(in Terms IV, V & VI)
4
4World Business Environment
4Financial Management
4Working Capital Management
4Business Research Methods
4Logistics & Supply Chain Management
4Management Information Systems
4Finishing School Module-III (Personality Development)
4Business Ethics and Corporate Social Responsibility
4Strategic Management
4Finishing School Module IV
(Impression Management)
4Compensation & Reward Management
4International HRM
4Labour Laws
4Performance Management System
4Self-Management Art for
Executive Excellence (SMARTEE)
4Talent Management
4International Business Negotiation
4Managing Employee Relations
4Managing Organisational Culture
4Strategic HRM
4
4Corporate Governance
4Assessment & Development Centre
4Leadership for Corporate Excellence
4Organisational Analysis & Transformation
4Intellectual Property Rights
4Business Analysis & Valuation
4Financial Markets & Services
4Financial Statement Analysis
4Security Analysis & Portfolio Management
4Behavioural Finance
4International Financial Management
4Project Finance
4Risk Management & Derivatives
4Entrepreneurship & New Venture
4Merger, Acquisition & Corporate Restructuring
4Strategic Management Accounting
4Banking Theory & practice
4Management of Lending
4General Insurance
4NBFC Management
4Retail Banking
4Treasury Management
4Money Transfer & Foreign Exchange Management
Training & Development
BIFS Management
4Life Insurance
4NPA Management
4B to B Marketing
4Consumer Behaviour
4Marketing Research
4Rural Marketing
4Advanced Marketing Research
4Advertising & Sales Promotion
4Brand Management
4Sales & Distribution Management
4Strategic Marketing
4Customer Relationship Management
4Integrated Marketing Communication
4International Marketing Management
4Marketing of Services
Retail Management
Operations, Logistics & Supply Chain Management
4
4Category Management
4Store Profitability Management
4Buying & Merchandising
4Retail Verticals
4Store Operations Management
4Visual Merchandising
4E Retailing
4International Retailing
4Retail Promotional Strategy
4Infrastructure Management
4Inventory Management & Control
4Management of Technology
4Materials Management
4Purchase Management
Introduction to Retail
4
4Automation in Logistics & Supply Chain
4Decision Analysis
4Multi-Modal Transport Management
4Operations Strategy
4Production Management
4Production Planning & Control
4Project Management
4Services Management
4Stores Management
4Business Applications & Game Theory
4Enterprise Resource Planning I & II
4International Logistics
4Supply Chain Strategy & Design
4World Class Manufacturing
Quality Management Systems
Student is required to opt for minimum 20 credit elective papers to have a specialization. There is a choice
for single, dual specializations depending upon the electives opted for.
4
4Relational Database Management System
4System Analysis & Design
4Data Mining & Data Warehousing
4IT Strategy
4Networking & Communication
4Software Project Management
4Web Technology
4E Commerce
4Knowledge Management
4Management of ITES
Operating Systems
PGDM - International Business
The PGDM - International Business is an intensive, two - year, residential post graduate programme, specially designed for an exiting career
in global business environment. This programme aims at equipping the participants with management concepts, skills and their application,
with an International perspective, to prepare them for both domestic and International markets. The students have a unique choice to opt for
specialization in various functional areas like HR, Marketing, Finance, Logistics & Supply Chain, IT etc. Thereby, this programme enables the
students to navigate more effectively as global managers in the challenging and fast moving international business scenario. Moreover, the
concept of Finishing School, introduced for the first time by ASBM in management education, gives an edge to the students for employability.
Logistics & Supply Chain Management
Two year full time residential Programme
Recognized by AICTE, Ministry of HRD, Govt. of India
4Two-year full time residential programme
4Functional specializations
4Option of dual and/or single specialization
4IIM model choice based credit system
4Case based innovative teaching pedagogy
4Finishing school for employability
4Training in foreign language
4Sea port visit
4Summer Project
4Research / Live projects
4Courses of Independent Study (CIS)
Unique features :
Specialisation :
Course Structure :
Term I
Term II
4Behaviour at Work
4Introduction to International Business
4Micro Economics
4Financial Accounting
4Marketing Management
4QT for Managers
4Managerial Communication
4Finishing School Module-I (Communicative English)
4Structure & Processes in Organisation
4Legal Framework of International Business
4Macro Economics
4Cost & Management Accounting
4International Marketing Management
4Operations Management
4Operations Research
4Finishing School Module-II
(Communication Skill Development)
Term III
Term IV
Term V
4Human Resource Management
4International Geo-Political Business Environment
4Financial Management
4Working Capital Management
4Business Research Methods
4International Logistics & Supply Chain Management
4Management Information Systems
4Finishing School Module-III
(Personality Development)
4Business Ethics and Corporate Social Responsibility
4International HRM
4International Economics
4International Trade & WTO
4Finishing School Module IV
(Impression Management)
4International Business Strategy
Elective courses in five areas
(in Terms IV, V & VI)
4Compensation & Reward Management
4Labour Laws
4Performance Management System
4Self-Management Art for
Executive Excellence (SMARTEE)
4Talent Management
4International Business Negotiation
4Managing Employee Relations
4Cross - Cultural Management
4Strategic HRM
4Training & Development
4Corporate Governance
4Assessment & Development Centre
4Leadership for Corporate Excellence
4Organisational Analysis & Transformation
4Intellectual Property Rights
4Business Analysis & Valuation
4Financial Statement Analysis
4Security Analysis & Portfolio Management
4Behavioural Finance
4Project Finance
4Risk Management & Derivatives
4Entrepreneurship & New Venture
4Merger, Acquisition & Corporate Restructuring
4Strategic Management Accounting
4Export & Import Management
4B to B Marketing
4Consumer Behaviour
4Marketing Research
4Advanced Marketing Research
4Advertising & Sales Promotion
4Brand Management
4Sales & Distribution Management
4Strategic Marketing
4Customer Relationship Management
4Integrated Marketing Communication
4Marketing of Services
Logistics & Supply Chain Management
4Infrastructure Management
4Inventory Management & Control
4Management of Technology
4Materials Management
4Purchase Management
4Quality Management Systems
4Automation in Logistics & Supply Chain
4Decision Analysis
4Multi-Modal Transport Management
4Operations Strategy
4Production Management
4Production Planning & Control
4Project Management
4Services Management
4Stores Management
4Business Applications & Game Theory
4Enterprise Resource Planning I & II
4Supply Chain Strategy & Design
4World Class Manufacturing
4Operating Systems
4Relational Database Management System
4System Analysis & Design
4Data Mining & Data Warehousing
4IT Strategy
4Networking & Communication
4Software Project Management
4Web Technology
4E Commerce
4Knowledge Management
Youarethe CREATORof your ownDESTINY | 23|
Astitwa
Foundation Day
Akanksha
'
Freshers Day to welcome the new comers
Moorchhana
Anniversary Day Celebration
Utkarsha
Annual Business Quiz
Vibranz
Celebration to welcome the New Year
Smruti O' Anubhuti
Send-off to the final years students
Markfest
National Simulated Business Model Contest
Ignite
B-School Meet
Extra-
Curricular :
Spearheading
Holistic
Growth
Extra-curricular activities are emphasized at ASBM with
priority on proliferating students' creativity and cultural
growth. The institute hosts every year National
Management Conventions, Workshops & Seminars for
exposing the students to the best of the industry and
academic icons and National Markfest for providing a
platform to the students to showcase their marketing
ideas in a simulated environment.
To make 'Excellence' a way of life for the students, we
have instituted 'Road to Excellence' lecture series.
Persons of eminence from industry and other walks of life
deliver lectures regularly in the Institute and also interact
with the students. Thereby the students get ample
opportunity to rub shoulders with industry icons and
academic stalwarts and exchange ideas with them.
Our Glorious Convocations
Sixth Annual Convocation, 2013
addressed by
Chairman, Airports Authority of India
Mr. V.P. Agrawal
Second Annual Convocation, 2009
addressed by
Chancellor, North Carolina Central University, USA.
Dr. Charlie Nelms
First Annual Convocation, 2008
addressed by
Managing Director, Lanco Infratech Ltd.
Mr. Venkatesh Babu
Third Annual Convocation, 2010
addressed by
Hon'ble Chairman, Union Public Service Commission
Dr. D. P. Agarwal
Fourth Annual Convocation, 2011 addressed by
Hon'ble
Hon'ble Judge, Supreme Court of India
Mr. Justice Ananga Kumar Patnaik
Fifth Annual Convocation, 2012
addressed by
President, St. Cloud State University, USA
Dr. Earl H. Potter III
Holistic
Personality
Grooming
Exposure to Icons gives
a Cutting
Edge Advantage
A wonderful and highly disciplined institute churning out best
students for industry.
Chairman, Airports Authority of India
Mr. V.P. Agrawal
I am greatly appreciative of the success achieved by ASBM in a
short period of time under the leadership of Prof (Dr.) Biswajeet
Pattanayak. The quality of anything done in ASBM is highly
appreciable. The placement record is commendable. I wish
ASBM all the best.
Director, IIM Ranchi
Prof M J Xavier
You have wonderful students, teachers and big heart. It was
privilege being here .
Director, Talent, Deloitte
Mr. S. V. Nathan
It was a great experience to visit the campus of ASBM. Prof.
Pattanayak is a great visionary, meticulous planner and good
executor. I am glad to be associated with him and the institute.
Managing Director, Gati - KWE Limited
Mr. Mahendra Agarwal
It was my pleasure to interact with the students. I am thankful to
Prof. Biswajeet Pattanayak for giving me this opportunity & Prof.
Kalyan S. Ray for making it happen. Long live our association
and friendship. Good luck to ASBM.

Deputy Governor, Reserve Bank of India, Mumbai
Mr. H. R. Khan
It is a great pleasure for me to visit this institute. From a small
beginning the institute has grown into a full-fledged school of
business management having been recognized by Management
Associations of India as equal to IIMs of this country. I
congratulate Prof. Biswajeet Pattanayak for his distinguished and
visionary leadership.
His Excellency, Shri Janaki Ballav Patnaik
Hon'ble Governor of Assam
It was a great discoveryDiscovery of ASBM. It is nice to see such a vibrant national institute in the
middle of nowhere. It needs great deal of courage and vision to found such an institution. My personal
congratulations. I wish all the best for ASBM.
Director, IIFT, New Delhi
Dr. Surajit Mitra, IAS
It is indeed a pleasure for me to be here at this wonderful institute. My best wishes to Dr. Pattanayak
and best of luck in all his endeavour.
Chief General Manager
SBI, Bhubaneswar Circle, Odisha
Mr. Praveen Gupta
Excellent campus, serious students and committed faculty members. Good opportunity to visit ASBM.
Manappuram Finance Ltd
Mr. V. P. Nand Kumar, MD & CEO
It is a great experience to be in this temple of learning. Seeing such a facility in Bhubaneswar
gives an added delight. Headed by a versatile personality, Dr. Biswajeet Pattanayak, ASBM can
and should reach for the stars & beyond. God Bless.
Managing Director, State Bank of Hyderabad
Mr M. Bhagawantha Rao
Amazing group of awesome students & faculty members with a quest of excellence and service.
Professor Emeritus
Kellogg School of Management, USA
Padmashree Dr. Bala V. Balachandran
I am quite impressed with the infrastructure and facilities created in a span of about 5 years and the sectoral
design of curriculum to create management specialists for different Business sectors.
CMD, Nalco, Bhubaneswar
Mr. Anshuman Das
I am quite impressed with the infrastructure and the palpable aura of learning. Glad to come and visit the
campus.
Director, PWC Consulting
Mr. Robin Roy
Finishing School :
Contouring The Edges
This module focuses on
Potential assessment through psychometric tests
Complete grooming through mentoring and counseling
Professional, social and personal etiquettes
Effective communication
Resume building
Participating in group discussion
Facing interviews
Managing impressions of the recruiters
Full dress rehearsal for placement
Career planning needs a scientific approach to get success.
ASBM strongly believes that students are to be moulded and
shaped through a systematic approach on the line of Finishing
School concept of West. While pursuing their programme, they
will undergo competency mapping and development process to
be prepared for entry to their dream career.
This Finishing School is the first of its kind in India attached to a
B-School. The school, benchmarked according to the best of
European and American Models, aims at sharpening the
presentability of our professional graduates and enabling them
with the required expertise on corporate code of conduct and
business etiquettes. Finishing School conducts Power Packed
Personality and Placement Grooming Module (4PGM) for all the
students to shape them as professionals.
FINISHING SCHOOL MODULE I
Communication Soft Skills
Communicative English
Listening Skills
Speaking Skills
Conversation Skills
Questioning Skills
Vocabulary Building
Public Speaking
Presentation Skills
Extempore
Management Concept
Speeches
Debates & Quizzes
Phonetics
Vowel Utterances
Consonants
Group Discussion
Personal Interview
Language Lab Learning
Personal & Social Etiquette
Business Etiquette
Personality Grooming & Leadership
Stress & Conflict Management
Team Building & Leadership
Impression Management
Change Management

FINISHING SCHOOL MODULE II
FINISHING SCHOOL MODULE III
FINISHING SCHOOL MODULE IV
Placement
Placement of students cannot be justified unless they
are given a platform to showcase their relative merit in
various corporate houses and institutions of repute.
ASBM recognizes, aspires and implements the same
philosophy by consistently placing every outgoing
batch in the best possible enterprise that is pre-
validated by an 8 week rigorous summer training that
students go through in fulfilling the strict requirements
of the course.
The Placement and Training Division keeps track of
students even after they are placed in companies to
effectively monitor their work and behavioral related
outcomes to add credible value to its evolving
knowledge database that helps in the fruitful
formulation of various training programmes and
workshops in making post graduates of high-end
competence through continuous feedback from the
industry.
CONSISTENTLY EXCELLENT
PLACEMENT RECORD SINCE INCEPTION
Carrying Forward the Legacy
Students Shine in Placement
Drives to maintain the Tradition of Excellence
ASBM has been able to set a landmark in its journey towards success and
commitment for continuous development through consistently excellent
placement record of its students for both summer and final placement.
?ASIAN PAINTS
?BERGER PAINTS
?CEASEFIRE
?CHANDAN STEEL
?EDELWEISS
?FEDERAL BANK
?FUTURE GENERALI INDIA LIFE
INSURANCE
?FUTURE VALUE RETAIL
(PANTALOONS)
?GATI
?GENPACT
?GEOJIT BNP PARIBAS
?HCL INFOSYSTEM
?HDFC BANK
?HDFC STANDARD LIFE
?ICICI BANK
?INDIA INFOLINE
?BUTTA GROUP
?RELIANCE COMMUNICATIONS
?RELIANCE RETAIL
?SBI LIFE INSURANCE
?SEW CONSTRUCTIONS
?SEW INFRA
?SHOPPERS STOP
?SHRIRAM TRANSPORT FINANCE
?SPANDANA
Our Major Recruiters* :
?STATE BANK OF HYDERABAD
?STATE BANK OF INDIA
?TATA CONSULTANCY SERVICES
?TATA SPONGE IRON
?TATA STEEL
?UCO BANK
?VISA STEEL
?VODAFONE SPACETEL
?WIPRO
?SKODA
?INDIAN OVERSEAS BANK
?INDU PROJECTS
?ITC
?JARO EDUCATION
?JAS GROUP
?KARVY
?KOTAK
?LANCO
?MAHINDRA & MAHINDRA
?MANAPPURAM FINANCE
?MAX NEWYORK LIFE INSURANCE
?MOTILAL OSWAL
?NESTLE
?OCL INDIA
?REDINGTON INDIA
?RELIANCE CAPITAL
?MICRONUM
* an indicative list
Alumni Speak
I deem it an honour to pass out from
ASBM. Though I could not make it to IIM,
the learning that I imbibed from ASBM
has helped me to make my career without
any regret. It has refined me to fit into the
corporate world perfectly.
Mihir Kumar Khatua, Batch 2013
Nutrition Officer, Nestle
ASBM has been a wonderful journey for me.
It trained me to become an independent
individual having my own values and
knowledge that I gained from this eternal h
ub of learning. The never ending support
and guidance from highly intellect faculty
members has enabled me to secure a
respectable position in a renowned
company.
Sweta Sahoo, Batch 2013
Asst. Manager , Kotak Securities
Getting into ASBM not only shaped my
life but also my personality. Within these
two years I got golden opportunities in
discovering many things among which
time management was one. Pursuing
PGDM not only fetched me value added
courses to my career but at the same
time, it taught me how to trade off
between them.
Pritee, Batch 2012
Manager, UCO Bank
After studying for two years, I feel proud
to be a part of ASBM one of the premier
institutes of India. I shall be ever grateful
to its beautiful campus, robust curriculum
and vibrant faculty members. I am
thankful to our Director Sir for giving me
such an opportunity in making my dream
come true.
Padma Lochan Sahoo, Batch 2012
Logistic Executive, ITC
ASBM is a perfect place for nurturing talent.
The institute has given me a platform, whereby I
could create an identity for myself in the Banking
sector.
Sanket Sahoo, Batch 2011
Asst. Manager, HDFC Bank
It has been a great experience at ASBM.
The rigorous curriculum has made us
more adaptable for the corporate
ambience that we have ventured into. I
would like to thank each and everybody
for providing us the best years of our life.
Sutavya Sen, Batch 2011
Consultant, Deloitte
I never thought that my dream would turn into a
reality. ASBM not only shaped my career but
also my life. It showed me the ultimate height of
dedication of profession and management of
work life balance. I am really proud to be a part of
ASBM.
Jagruti Dikshit, 2010 Batch,
Asst Manager, ICICI Bank
ASBM is an experience that altered the
vision of my life, changed my
personality and transformed me from a
college boy to a professional that I am
today.
Ayushman Ray, Batch 2008
Store Manager, Reliance Trends
ABSM is rightly called a 'B-School with a
difference'. Its LSCM is a unique programme
which has made me a successful in a leading
multinational company.
Yatinder Kumar, Batch 2009
Manager, GAMMON India
ASBM was a home away from home. I
experienced very healthy and conducive
environment at the institute. The learning
at ASBM has made me an organised
professional. It has enriched me in
handling stress in a better way & stay
calm & cool at difficult situations.
Debashish Ghosh, Batch 2008
Store Manager
Pantaloons Retail India
ASBM has instilled in us the skills to lead and
succeed in a knowledge-based world, to
express our own uniqueness and be resilient
enough to tide over tough times.
Arun Kumar Mohanty, Batch 2009
Territory Business Manager
Gates Unitta Asian
I came to ASBM with high hopes to build a
strong career with a solid foundation. Today I
am extremely happy and satisfied with the
knowledge and success gained here within
these 2 years of my journey in this campus.
Here I have learnt umpteen things right from
organizing oneself to leading a team.
Classroom learning with event management,
facing mock interviews etc- all played a vital role
in my final selection. I am thankful to all my
faculty members and most importantly to the
Placement team for giving this position.
Suvigya Vats, 2012 Batch
Territory Sales Officer, Asian Paints
These two years in ASBM taught us everything
which is needed in the corporate sector. The
institution provides the best educational
environment and facilities through our faculty
and staff members. Moreover, the case based
study and the Finishing school module is surely
going to help me in future. I thank all the
members of ASBM family for the love and
affection bestowed on us during the days when
we were away from our home.
Abhijit Samantaray, 2012 Batch
Sales Officer, Berger Paints
ASBM Merit Scholarship
Scheme I
Awarded at the time of admission on the basis of consistent
academic record throughout the career from standard 10 to + 3 .
70% marks and more throughout the academic career up to and
th th
including graduation (i.e., 10 Standard, 12 Standard and Degree
level examination).
Graduates of ASBM Institute of BBA are also eligible irrespective of
marks secured by them.
65% marks or more throughout the academic career up to and
th th
including graduation (i.e., 10 Standard, 12 Standard and Degree
level examination).
Scheme II
Awarded on the basis of academic performance during the course in
ASBM at the end of each term to the Top Three students of the
institute on the basis of GPA of that particular term.
Rs.50,000/- (Rupees fifty thousand only) -
Rs. 25,000/- (Rupees twenty five thousand only) -
Industry Sponsored Gold Medals for ASBM
Toppers add to the ace B-School's Credibility.
A mark of trust, goodwill and credibility that the
corporate world has reposed on the tradition of
excellence of ASBM, is evident from the industry
sponsored Gold Medals awarded in ASBM's
Third Annual Convocation
ASBM :
Pioneering Greater Acceptability
by the Lead Players of the Industry
INFINITY Gold Medal
SEW Gold Medal
Director's Gold Medal -
Sponsored by INFINITY Group for the Topper of
Post Graduate Diploma in Management.
Sponsored by SEW Infrastructure Ltd. for the
Topper of PGDM International Business
Sponsored by GATI Ltd. for
the Best All-Rounder Student
Industry Gold Medals
YouaretheCREATORof your ownDESTINY | | 37
Mrs. Gargi Kaul, Principal Accountant General, Odisha and Mr.
Praveen Gupta, CGM, State Bank of India, on the occasion of
ASBM National Conclave on Banking & Financial Services,
2013
Shri Santosh Kumar Mohapatra, Chairman Dhamra Port (4th
from Left) as Chief Guest on the occasion of ASBM National
Seminar on Logistics & Supply Chain, 2013
Prof. M. J. Xavier, Director IIM, Ranchi and Mr. T. K.
Somasajeevan, Executive Vice President (HR),
Manappuram Finance Ltd. on the occasion of ASBM
International Management Convention, 2013
Shri S. N. Patro, Honble Minister, Govt. of Odisha along
with Shri P.V. Nandkumar, Executive Chairman,
Manappuram Finance Ltd. on the occasion of
inauguration of 8th Batch Post Graduate Programme in
Management, 2013-15
Dr. Surajit Mitra, Director, IIFT (centre) as Chief Guest
on the occasion of ASBM National Management
Seminar on International Business, 2013
ASBM s Landmark Events
Shri S. v. Nathan, Director (Talent), Deloitte (4th from left) with other
dignitaries at ASBM National HR Conclave, 2013
Gati Centre of Excellence in Logistics & Supply Chain Management
Post liberalization, privatization and globalization policies of Government of India, Indian economy became one of the fastest growing
economies in the world along with Brazil, China and Russia. With rapid growth of economy, more money are in the hands of the
customers and their purchasing power increased. On the supply side, also the level of competition increased and, the increased
availability of products and services triggered higher expectations from the customers. Faced with the challenge of meeting the
customer expectations, organizations are now forced to look within and become cost effective. Logistics and Supply Chain as a
discipline, which until now was not
exploited for its potential to create
value in organizations is now
recognized. Asian School of
Busi ness Management ,
Bhubaneswar in collaboration with
Gati Ltd., Hyderabad has created a
platform; Gati Center of Excellence in
Logi st i cs & Suppl y Chai n
Management to act as a catalyst to
make this happen. Towards this
objective, the center is conducting
Post Graduate Programs in Logistics
& Supply Chain Management for the
working executives in distance mode
with the approval of the regulatory
authorities, AICTE and DEC,
Government of India. As part of industry and academic interface, the centre conduct every year a National Seminar on Logistics &
Supply Chain Industry.
Eminent dignitaries on the dais on the occasion of ASBMNational Seminar on Logistics &Supply Chain, 2013
Shri SantoshKumar Mohapatra
Chairman, DhamraPort
Dr. SadanandaSahoo
EmeritusProfessor, IIT
Shri P. R. Choudhury
ExecutiveDirector (S&P), Nalco
Our Centres of Excellence
The Entrepreneurship Development Centre
(EDC) at Asian School of Business
Management (ASBM) Bhubaneswar is
established in association and accordance with
the All India Council of Technical Education,
Government of India, with the ideology of
educating, mentoring and providing
enterpri si ng resources to buddi ng
entrepreneurs. In order to provide the best of
the services in building the entrepreneurship
development programs, the ED-Cell of ASBM
has forged alliance with the Entrepreneurship
Development Institute of India (EDII),
Bhubaneswar. Students are the greatest
natural resource and the Cell intends to nurture
them, provide them with opportunities for
excellence. It intends to impart awareness of
entrepreneurship, entrepreneurship
development programs and skill development
programs among its students and associates
through regular work-shop and seminars.
Entrepreneurship
Development Cell
(Fromleft) : Shri S. S. Acharya (DGMSIDBI), Prof. Biswajeet Pattanayak ( Director ASBM), Shri Vivek Pattanayak, IAS (Retd.), Shri B. K. Bhoi (Banking Ombudsman, Odisha )
on the occasion of Entrepreneurship Development Programme, 2013
Shri Rajib Sahoo, Principal Partner, SRB & Associates, Chartered Accountants,
awarding certificate to a participant in EDC, 2013
Industry Institute
Partnership Cell (IIPC)
Mrs. Jagi Mangat Panda, MD, Ortel Communications
Prof. Vipin Gupta, Co-Director, Global Management
Center California State University - San Bernardino, USA
With liberalisation and globalization of the Indian
economy initiated since 1991 by the Government
of India, and opening up of Indian economy to the
outside world, competitions among industries
have become stiff. As technologies change
rapidly, retraining and updating of the work force
continuously are becoming major challenges
facing each and every country today. At present,
there is a significant gap for required skills in the
industry which is necessary to sustain and
promote industrial and economic growth. To
bridge this gap, ASBM, Bhubaneswar has setup a
separate Industry Institute Partnership Cell
(under aegis of the AICTE) for developing close
links between Industry and Institute by interaction
programmes. The cell was formed with the very
objective of identification of the present day
requirements for professionals and meeting the
future human resource needs, to conduct
industrial training and industrial visits for the
students and faculty, industrial exhibitions to
highlight research facilities and expertise
available with the institute, organizing seminars,
symposiums, exhibitions and workshops on latest
technological advancements, evaluation of
project work with the collaborative efforts
between industrial experts and faculty, training
the shop floor / factory workers, supervisors and
professionals through continuing education
programs such as soft skill development,
communication, leadership skills etc., and
motivate the young future action leaders to
become successful entrepreneurs.
Centre for
Social
Responsibility (CSR)
ASBM Centre for Social Responsibility was set up
in August 2005 under the auspices of ASBM Trust
as a constituent of Asian School of Business
Management. This centre has the objective to
sensitize the students towards their social
responsibility through community participation and
development of unorganized sectors. The Centre
seeks to disseminate information and the research
findings through publications, seminars,
conferences, workshops and lectures, undertake
consultancy for both national and international
agencies in the field of corporate social
responsibility (CSR) policies, practices and
programmes, labour management and
development support organizations, network with
similar institutions, both in India and abroad in
furtherance of the objectives of the centre to
realize the goals of the ASBM Trust, retain a focus
on the dimension of social responsibility with
regard to all stakeholders in business
management as well as corporate governance,
conduct training programmes on responsible
business and promote capacity building of civil
society organizations, promote collaboration
between government, private industry and civil
society in the area of corporate social
responsibility and play a central role in making
citizens aware of their rights and responsibilities
and prepare citizens to exercise those rights and
undertake those responsibilities.
Shri Amitabha Guha
Chairman, South Indian Bank &
Former MD, State Bank of Hyderabad
Shri V. P. Nandakumar
Executive Chairman, Manappuram Finance Ltd.
Prof. Debendra Nath Jena
Vice Chancellor, Utkal University of Culture
Shri M. Naveen Kumar, IAAS
Director (Finance)
Bangalore Metro Rail Corporation Ltd.
Shri J. Subramanian
Chief Group HR, GATI Ltd.
Shri Srinivas Lanka
Vice-Chairman, Ramky Infrastructure Ltd.
Dr. Ashok Chanda
Group CEO, AMR Constructions Ltd.
Prof. Ramakanta Jena
Former Professor & Dean,
Faculty of Management, Utkal University
Board of Governors
Vice-Chairman
Prof. Biswajeet Pattanayak
Director, ASBM
Prof. P. K. Das
Senior Fellow (ICSSR),
Former Professor, NCERT, New Delhi
Prof. Thomas Mathew
Former Director, NITIE, Mumbai
Dr. Manoj Fogla, FCA
Senior Chartered Accountant
Shri M. Ram Krishna
Managing Director, ZCS Consulting Ltd.
Shri A. T. Raman
Chairman, SEAA Trust
Shri Laxmidhar Pangari
Senior Advocate, Orissa High Court
Prof. Phalgu Niranjana
Professor & Associate Dean, ASBM
Prof. Kalyan Shankar Ray
Professor & Dean, ASBM
Chairman
Shri Sunand Sharma
Country President
ALSTOM India & South Asia and
Chairman, Alstom Projects India Ltd.
Associate Chairman
Shri G. Upadhyaya
Former CMD, NALCO
Members
Academic Advisory Board
Members
Shri Ravindra Chamaria
Chairman, Infinity Group
Mr. T. S. Babu
Sr. Vice-President HR, SEW Infrastructure Ltd.
Mr. V. Seetaramaiah
Group CIO, Paradeep Phosphates Ltd.
Shri P. V. Raghavacharyulu
Vice President & Centre Head
First American (India) Private Ltd.
Dr. Saroj Mohapatra
Vice-President (HR)
Jindal Steel & Power Ltd.
Shri Rajiv Thakur
Associate Vice President (Marketing)
Jindal Steel & Power Ltd.
Shri Dilip Wadhwani
President Sales
Ceasefire Industries Ltd.
Dr. Ambuj Mahanti
Professor, IIM Calcutta
Chairman
Dr. Ranjan Ghosh
Former Director, IIM Calcutta
Vice Chairman
Dr. Biswajeet Pattanayak
Director, ASBM
Dr. Ashish Kumar Banerjee
Professor, IIM Calcutta
Dr. Shakti Ranjan Mohapatra
Director, Centre for IT Education &
Dean, Faculty of Management, BPUT
Dr. Vijay K. Gupta
Professor & Former Dean, IIM Indore
Dr. P. K. Mohanty
Professor, Dept. of Business Administration
Utkal University
Dr. Kalyan Kumar Guin
Dean, Vinod Gupta School of Management,
Indian Institute of Technology, Kharagpur
Dr. Santosh Kumar Tripathy
Professor & Head, Department of PM & IR
Utkal University
Dr. Mrinal Chatterjee
Professor and Head
Indian Institute of Mass Communication (IIMC)
Dr. Kalyan Shankar Ray
Professor & Dean, ASBM
Mentors
M
e
n
t
o
r
s

Biswajeet Pattanayak
Ph.D., D.Sc., D.Litt., FIMA
Professor & Director
Prof. Pattanayak is the Founder Director of the Institute and Professor in the area of Organisational Behaviour
& Human Resource Management. He is Ph.D. and D.Litt. in Organizational Behaviour, D.Sc. in Management
Science and is a Fellow of All India Management Association (AIMA), New Delhi. Prior to this, he was the Vice
Chancellor of KIIT University and Director, Indian Institute of Bank Management (IIBM), Guwahati an
institution of Reserve Bank of India (RBI). Earlier, he was a Professor in the area of Human Resource
Management & Organizational Behaviour and Chairperson of HR Area and Executive Education in Indian
Institute of Management (IIM), Indore. He has also worked with Indian Institute of Management, Lucknow,
National Institute of Industrial Engineering (NITIE), Mumbai, Steel Authority of India Limited and the ESSAR
Group.
He has to his credit more than 80 Research Publications in National and International referred Journals and 19
books published by well-known publishers like Prentice Hall, Sage, Excel Books and Bloomsbury. His book
"Creating Performing Organisation has been a global best seller of amazon.com. His papers are published
regularly in reputed international journals like Organisation Development Journal (USA), HRD International
(UK), International Journal of Psychology (UK), International Journal of HRD & Management (UK), Pfeiffer
Jones (UK) etc. He has presented a number of papers and also chaired sessions both in National and
International Conferences. Prof. Pattanayak conducted a continuing workshop in the 62nd Annual Convention
of the International Council of Psychologists in 2004 at Jinan, China on Team building and Leadership, based on
the Oscar nominated movie 'Lagaan", at the invitation of the Council that was attended by delegates
representing 64 countries and had excellent rating by American Psychological Association. He also chaired
scientific session on Group and Organisational Psychology in the same Convention. He has presented papers
as an invited paper presenter in XXVIII International Congress of Psychology, 2004 at Beijing, China and XXVII
International Congress of Psychology, 2000 at Stockholm, Sweden. Prof. Pattanayak is popularly known as the
LAGAAN Professor after his innovation in teaching through the introduction of 'Lagaan' movie in course
curriculum of IIM, Indore in 2001.
Six scholars have been awarded Ph. D. and five others are pursuing their doctoral work under his guidance and
supervision. He has successfully completed eleven research projects funded by the Ministry of HRD, Govt. of
India and various industries. Currently, he is the Project Director of a National Research Project on
"Organizational Effectiveness" funded by Ministry of HRD, Govt. of India. Prof. Pattanayak's broad areas of
interest are Organisational Citizenship Behaviour, Organizational Effectiveness, Personality Development,
Learned Optimism, Stress Management, Corporate Excellence, Organizational Restructuring and
Transformation, and Creating Performing Organizations.
Organisational Behaviour
And Human Resource Management
Phalgu Niranjana
M.A., M.Phil., Ph.D.
Professor & Associate Dean
Prof. Niranjana is Professor & Associate Dean (Planning and Development). She
chairs the Organisational Behaviour & Human Resource Management area. Prior
to joining ASBM, she was working as Associate professor at the Institute of
Management Bhubaneswar. She has also worked as Assistant Professor at IBAT
School of Management, KIIT University, Bhubaneswar, Research Associate in
Indian Institute of Management (IIM), Indore and Indian Institute of Bank
Management (IIBM), Guwahati. She is M. A. and M. Phil. in Psychology and Ph.D. in
Organizational Behaviour. Prof. Niranjana has to her credit twenty seven
publications in nationally and internationally referred journals and seven books.
Her research work has been published in the internationally reputed Pfeiffer
Annuals on Organisational Citizenship Behaviour. She has also presented papers
in different national and international conferences including the International
Congress of Psychology at Beijing, China. Prof. Niranjana is a member of
International Association of Applied Psychology, AIMA, National HRD Network and
Indian Science Congress. Her areas of interest are Organizational Citizenship
Behaviour, Learned Optimism, Emotional Intelligence and Stress Management.
Prof. Das is MA in Economics from Calcutta University, MA in Personnel
Management & Labour Welfare from TISS, Mumbai and Master of Law
(Commercial Law) from HN Gujarat University. He has done his D.Phil. from HN
Bahuguna Garwal University. Prof. Das has long teaching experience of about 11
years as visiting faculty in the Department of Management Studies of reputed
institutions like Assam Central University, North Gujarat University and ASBM-
Hyderabad. He has rich industry experience of more than 35 years in reputed
organizations like British Oxygen Ltd., Voltas Ltd., Cycle Corporation of India Ltd.
and ONGC and rose to the level of General Manager (HR) in ONGC. He has also
published many research papers in national and international referred journals.
Haradhan Das
M.A. (Economics), M.A. (PM & LW), D.Phil.,L.L.M.
Professor
Bhakta Bandhu Dash
M.A. , L.L.B., Ph.D. (cont.)
Assistant Professor
Prof. Das is a Gold Medalist in MA (Psychology) from NEHU, Shilong having
specialization in Research Methodology, Counseling and Guidance. He also holds
Post Graduate Diploma in Computer Application and LLB from Utkal University. He
has more than two decades of rich experience of developmental sector in different
organizations including Christian Children's Fund (CCF), EU-NYSASDRI,
UNWFP-RCDC. Being a development professional, he has track record of
successful project management of various sizes and in partnership with different
national as well as international organizations, expertise in Project Cycle
Management, Partnership Support and Management, Development Research and
Communication. He has presented many scholastic papers in different national and
international seminars. He has also designed and conducted capacity building
programmes for various groups at national and international level.
Sibananda Mishra
M.A., Ph.D.
Asststant Professor
Prof. Mishra is a Master of Psychology from Utkal University with Ph.D. from
Banaras Hindu University. He has rich and varied experience in teaching, industry
and consultancy of more than 20 years in organizations of repute like Indian Red
Cross, Spanish-American Red Cross, Spanish Red Cross, Action Aid, CARE, ICMR
etc. He has undertaken several orientation courses and training programmes like
College Teachers Orientation Courses by UGC, Crisis Intervention Specialist
Training by American Red Cross, Master Training Programme on Disability
Management by Rehabilitation Council of India, etc. He is also a trainer to UNDP,
German Red Cross, etc. Prof. Mishra has substantial research publications. He has
authored Manual on Psychological Support, which has been published by American
Red Cross. His areas of interest are Psychological Support System, Stress
Management, Counseling Psychology and Personality Development.
Prof. Sukalyani is an MA from Banaras Hindu University and PGDM in Human
Resource. She has more than six years of industry and research experience
having an extensive exposure to core HR processes, hands-on experience in
employee assimilation, induction, performance management, employee
engagement and communication with Aricent Technologies Limited, Gati Limited
and ZCS Consulting Limited. She has also done SAP on HR Information Systems.
She has also done PG Diploma in Computer Management. She has published
papers in refereed journals. Prior to joining ASBM, she was Senior Executive,
Business HR in Aricent Technologies Limited, Gurgaon.
Swati Sukalyani
M.A. (BHU), PGDM
Assistant Professor
Mrutyunjay Dash
M.A., Ph.D.
Associate Professor
Prof. Dash chairs the area of Business Environment & Law. He is an M.A. from Utkal
University having specialization in the field of Monetary Economics and International
Monetary Management. He has done his Ph.D. in Economics from Utkal University He
has experience in teaching both under-graduate and post-graduate classes including
Management Institutes of repute. He has rich experience in premier institutions like
Nabakrushna Choudhury Centre for Development Studies (an ICSSR Research
Institute) and Ravenshaw College in major research projects sponsored by ICSSR
and Ford Foundation, USA.
Prof. Padhi is an M.A(Economics),M.A(Labour Law),M.Phil and Ph.D in Economics.
from Sambalpur University. He has more than 24 years of rich teaching and research
experience in different government colleges and management institutions, like GM
College (Sambalpur), NAC College (Burla) and Asia Pacific Institute of Management
Studies, New Delhi. His areas of interest are Managerial / Labour Economics,
International Economics and IR.
Sunil Kumar Padhi
M.A. (Econ.), M.A. (Labour Law), M.Phil., Ph.D.
Associate Professor
Business Environment & Law
Prof. Karmakar is an Asst. Professor in the area of Economics. She is a Master in
Economics from Rabindra Bharati University and has completed her PGDBM and
M.Phil. She has five years of teaching experience. Her areas of interest are
Economics and International Business. She has presented papers in many
national and International conferences. She recently registered herself for PhD in
Centurion University, Bhubaneswar.
Sipra Karmakar
M.Sc., PGDBM, M.Phil., Ph.D. (contg.)
Asst. Professor
Prof. Chatterjee is M.Sc. and Ph.D. in Economics from Bidhan Chandra Krishi
Viswavidyalaya, Nadia, West Bengal. He has more than nine years of rich
experience in research and teaching. He has undertaken several research projects
under ICAR and NCDC, New Delhi in the areas of Rural Development, Micro-
Planning & Community Development. He has conducted training programmes to
train the trainers for RKVY projects under National Horticulture Mission, Govt. of
Chhattisgarh. He has several research publications to his credit in national and
international referred journals. His areas of interest are Production Economics,
WTO, Agri-Business for Sustainable Development.
Basistha Chatterjee
M.Sc., Ph.D.
Assistant Professor
Finance & Control, Banking & Insurance
Prof. Ray has Master degree in Economics and Ph.D in Business Administration
from Utkal University followed by PG Diploma in Bank Management from the
National Institute of Bank Management, Pune. He has been a professional banker
with 31 years of rich experience both in operations and management. Prior to
joining ASBM, he was working as Zonal Head of Bank of India in Madhya Pradesh.
He was also a guest faculty at the National Institute of Bank Management (NIBM),
Pune. Prof. Ray had undertaken a research study at the NIBM on the mechanism of
the Lead Bank Scheme. He was also associated with the NIBM in formulation of the
Service Area Approach of Reserve Bank of India. Prof. Ray is associated with All
India Management Association (AIMA), Indian Institute of Banking & Finance,
National HRD Network, Indian Science Congress, Higher Education Forum and
Forum of Free Enterprise. His areas of interest are Behavioural Finance,
Development Banking and Organisational Effectiveness. He has four books and a
number of research papers to his credit.
Kalyan Shankar Ray
M.A., Ph.D., PGDBM (NIBM)
Professor & Dean
Dr. Sogala is the adjunct Professor in the area of Finance and Banking. He is an M.
S. (Economics) from University of Illinois, USA and Ph.D. in Credit Risk
Quantification. He has also done LLB, CAIIB and CRB. He has more than 30 years
of experience in financial domain and technology solutions. He has worked with
Reserve Bank of India (RBI) for more than 26 years. His last assignment in RBI was
as the Regional Director at Bhubaneswar. Prof. Sogala is the Founder and CEO of
Shrichid Technologies Pvt. Ltd. He has handled large technology projects,
conducted research and consulting in the area of risk intelligence and analytics in
India and abroad. He has held the position of Professor and Research Director,
International Institute of Information Technology, Bangalore and taught in IIM,
Bangalore and IIT, Chennai.
Sachidanand Sogala
M.S. University of Illinois,
USA LLB, CAIIB, CRB, Ph.D.,
Adjunct Professor
Prof. Das secured first class sixth rank in Master of Commerce from Calcutta
University and first class ninth rank in Master of Business Administration (with
specialization in Finance) from IISWBM (Calcutta University). He is a Fellow Cost
and Management Accountant from the Institute of Cost Accountants of India
(Formerly the Institute of Cost and Works Accountants of India). He also holds
Diploma in Business Finance and Diploma in Computer Applications. He is a
Licentiate Member of the Insurance Institute of India. Prof. Das has two decades of
rich experience in the areas of Finance, Accounts, Insurance, HR, IT and MIS in the
public sector General Insurance giant National Insurance Company Limited. Prior to
joining ASBM, he worked as IT Manager, Systems Integration in Computer
Maintenance Corporation (CMC). His areas of interest are Security Analysis,
Portfolio Management, Financial Markets and Services, Strategic Management
Udayan Das
M.Com., MBA, FCMA, Ph.D. (cont.)
DBF, DCA, LIII
Professor
Prof. Kumar has done Post Graduate Diploma in Management & Public Policy from
IIM Ahmedabad and Masters in Economics from Madurai Kamaraj University. He has
professional qualification of CAIIB from Indian Institute of Banking & Finance. Prof.
Kumar started his career as a Branch Manager in Employees' State Insurance
Corporation, Pune and has worked in several organizations including State Bank of
India and IDBI Bank, his last assignment before joining ASBM being Assistant
General Manager in IDBI Bank. His areas of interest are Corporate Banking, Risk
Management and Public Policy.
Ashok Kumar
M.A., PGDM, CAIIB, Ph.D. (cont.)
Assistant Professor
Dr. S. B. Singh is Adjunct Professor in the area of Finance & Accounting. He is MBA
(Finance) and Ph. D. from Devi Ahilya Vishwavidyalay, Indore. Dr. Singh is the Senior
Advisor, National Tax Policy Advisory Group at Earnest & Young. Previously he was
Additional Commissioner, Commercial Tax, Govt. of Madhya Pradesh. He is the
recipient of Bharat Gaurav Award. He has several research papers to his credit. His
specialities are tax policy design, tax administration, fiscal policy, tax incentive design
and analysis.
S. B. Singh
MBA, Ph.D (DAVV, Indore)
Adjunct Professor
Prof. Panda is a Master of Economics from Berhampur University, Odisha, Post
Graduate Diploma in Marketing and Sales Management (PGDM&S) from SP Jain
College of Management & Communication, MBA in Finance and PhD from Jamia
Millia Islamia, Central University , New Delhi. He has more than 25 years of rich and
varied experience in Teaching, Research, Consultancy and Training at Association of
Indian Universities (AIU), NCERT and Bureau of Planning (NUEPA), New Delhi
under the Department of Education, Ministry of HRD, Govt. of India. Prior to joining
ASBM, he was working as Professor - cum - Principal at ABA, Balasore.
Hemant Kumar Panda
M.A.(ECO), PGDM & MBA (Fin.), PhD.
Prof. Jabbal is a Master of Commerce from Ravenshaw University with
specialization in Higher Company Accounts and Indirect Taxes. She has done LL.
B. from Utkal University and Ph.D. in Commerce from Fakir Mohan University,
Balasore. Her doctoral work is on Agricultural Marketing with special reference to
regulated markets. Prof. Jabbal has presented articles in UGC sponsored
National Seminars. Her areas of interest are company accounts, indirect taxes
and rural finance. Prior to joining the Institute, she was practicing as an Advocate
of the Orissa State Bar Council.
Rajee Jabbal
M.Com., L.L.B., Ph.D., FDP (IIM-Ahmedabad)
Assistant Professor
Prof. Prashar has been awarded Post Graduate Diploma in International
Marketing by the University of Strathclyde, Glasgow, UK. Earlier he had completed
PGDBM. He has also undergone the Certificate Programme in Export Marketing
from IIFT, New Delhi. Prof. Prashar has rich experience of 22 years in the
marketing area in India and abroad and has worked in renowned organisations like
Philips India Ltd., Usha International Ltd., Bajaj Electricals Ltd., Havells India Ltd.,
and Cost Cutter, UK. Before joining ASBM, he was heading the Marketing and
Retail Operations of Cost Cutter. Prof. Prashar's areas of interest are Brand
Management, Strategic Marketing and Retail Verticals.
Rohit Prashar
PGDBM, PGDIM (Strathclyde University, UK)
Professor
Prof. Verma is the Assistant Dean (Industry-Connect) and chairs the area of
Marketing . He is an MBA with P. G. Diploma in Materials Management from
Annamalai University and EXIM Diploma from Indian Institute of Materials
Management. He has also undergone an Executive Programme in General
Management from IIM Calcutta. He is a Fellow of the Indian Institute of Materials
Management, Mumbai and Member of the All India Management Association,
New Delhi. Prof. Verma has 27 years of rich experience at senior level in the area
of Purchase, Sales and Administration in reputed companies, both in public and
private sectors. His areas of interest are Consumer Behaviour, Marketing of
Services, CRM, Materials Management and Purchase management. Prior to
joining ASBM, he was working as Asst. General Manager (Materials) in NJMC
Ltd., Kolkata, a Government of India Undertaking.
Marketing
Raj Kamal Verma
MBA,PGDMM, FIIMM
Professor & Asst. Dean
Prof. Mohapatra is a Master of Commerce and Ph.D. from Utkal University. He
has long 25 years of rich teaching experience. His areas of specialization are
Financial Accounting, Management Accounting, Managerial Finance &
Investment Decisions, Security Analysis & Portfolio Management, Life Insurance
Products & Practices. He has half a dozen of publications of research papers and
five innovative cases to his credit.He has attended and presented papers in
several national and international seminars.
Padmanava Mohapatra
M.Com., Ph.D.
Assistant Professor
Prof. Sen holds PG Diploma in Management with specialization in Marketing
Management from Birla Institute of Management Technology (BIMTECH), New
Delhi. He has more than a decade of rich experience in industry and academia. He
has worked in several reputed organizations, like Planet Design India, Wizcraft
International. His areas of interest are brand management, consumer behaviour,
retail marketing, strategy, entrepreneurship and soft skill.
Arnab Sen
PGDM
Assistant Professor
Prof. Pattnaik is a B. Tech. from NIT Rourkela and has done his PGDM from XIM
Bhubaneswar. He has more than seven years of rich industry experience in
various reputed organizations like Vedanta Group and Honda Siel Cars India. His
areas of interest are Brand Management, Product & Packing Development,
Corporate Sales, Process Quality and Operations.
Gaurav Pattnaik
B.Tech, PGDM
Assistant Professor
Dr. Samantaray is MBA in Marketing from Berhampur University and M.Phil in
Management from Alagappa University. He has done his Ph.D. in Commerce &
Business Management from Kakatiya University. He has rich and varied
experience of 17 years both in industry and academics. He has several
publications to his credit in referred national and international journals. Dr.
Samantaray has also presented several papers in different national conferences
and seminars. His areas of interest are rural marketing, services marketing,
retailing, market dynamics and consumer behavior, etc.
Manmath Nath Samantaray
MBA, Ph.D.
Assistant Professor
Jayalakshmi Gopalkrishnan
MBA, Ph.D. (cont.)
Assistant Professor
Prof. Gopalkrishnan is an MBA from Berhampur University and was the topper of
the batch. She has completed Intensive Course Work of the Full time Doctoral
Programme in Management from Nirma University. She has worked as an
Academic Associate (Marketing) in IIM, Indore apart from having 3 years of
industry experience in reputed organizations like IDBI Bank Ltd. and JKT Asiatic
Ltd. She has also taught in Devi Ahilya University (DAVV) & IPS Academy at
Indore. She has presented papers in national and international seminars and
conferences. Her areas of interest are retail management, marketing research,
sales and distribution management and international business.
Operations Management, Quantitative Methods & Information Systems
Thomas Mathew
ME (IIT Roorkee), MBA(University of
Hawaii), Ph.D. (IIT Bombay)
Professor Emeritus
Dr. Mathew is the former Director of NITIE, Mumbai. He is a Ph.D. from IIT,
Bombay and MBA from School of Business Administration, University of Hawai.
Prof. Mathew has worked as a faculty in IIT, Bombay, XLRI, Jamshedpur and
NITIE, Mumbai. He has varied and rich experience spanning over more than five
decades. He has more than 73 research publications both in International and
Indian journals. He has done substantial consulting assignments in several
leading industries including ONGC, Coal India, National Airport Authority, ABN
Amro Bank, CEAT Tyres, Voltas, TATA, ACC, L&T etc. He is a Fellow of Indian
Institute of Industrial Engineering, Indian Institution of Plant Engineers and
Indian Institute for Technical Education. He has been awarded Lilian Gilberth
award of IIIE. His areas of interest are Project Management, Production and
Operations Management, Total Quality Management, BPR, Strategic
Management, Logistics and Supply Chain Management.
Prof. Das holds the degree of M. Sc. in Statistics from Utkal University and M. Phil. in
Statistics from Meerut University. He has passed Honours Course in System
Management from NIIT, Bhubaneswar and undertaken certificate course in
Computer Science at Meerut University. Prof. Das has more than 20 years of rich
experience in Government sector. He has done extensive research in applied
statistics.
Susan Das
M. Sc., M.Phil., Ph.D (cont.)
Assistant Professor
Prof. Swamy J chairs the area of Operation Management, LSCM, Quantitative
Methods & Information Systems. He is a B.Tech. from IIT, Kharagpur and
PGDM from IIM, Calcutta. Prof. Swamy has rich and varied experience in
Corporate and Business Education. He started his career in HMT Ltd. and rose
to the level of Deputy General Manager. He has also worked as General
Manager in different multinational companies based in Nigeria, Ghana, Kenya
and Uganda. He has taught management students in Jadavpur University,
Calcutta and has conducted various workshops in a large number of industries.
His areas of interest include Operational Management, Logistics & Supply
Chain Management, Marketing & Retail Management and Strategic
Management. Before joining ASBM, Prof. Swamy's last assignment was
Balaram Swamy Jutta
B.Tech. (IIT,KGP), PGDM (IIMC)
Professor
Prakash Chandra Dash
MBA, Ph.D. (cont.)
Assistant Professor
Prof. Dash is an MBA from Utkal University and has completed his Ph.D.
Programme in Management from the same university on Mall Management in
India A study on selected large retail Malls. He has several research
publications in different referred journals namely Indian Journal of Marketing,
Asia Pacific Journal of Management Research and Innovation, International
Journal of Management and Marketing Research. He has attended several
seminars and workshops and presented papers. Prof. Dash has substantial
teaching experience in different management schools. His areas of interest are
Consumer Behaviour, Advertising, International Marketing, Strategic
Management and Retail Management.
Prof. Biswal is an MCA from Osmania University. He has more than 10 years of
rich teaching experience in the Institutions of national repute, like Ravenshaw
University, Cuttack and ICFAI, Hyderabad. He has developed application oriented
soft-ware packages, such as, Library Information System, Exams Management
Systems and HR Solution.Prior to joining ASBM, he was working as a Faculty
Member in ICFAI, Hyderabad.
Ratikanta Biswal
MCA (Osmania University), Ph.D. (cont.)
Assistant Professor
Prof. Chakraborty is an M.Tech. in Operations Research & Business
Management from REC Durgapur. He has also done Project Management
Professional (Global norms) under Project Management Institute, PA, USA. He is
also a certificate holder of French Language from Kurukshetra University and
German Language from Goethe-Institute Deutschland. He has more than 26
years of rich industry experience in reputed organizations like Crompton Greaves,
VA Tech T&D UAE, Siemens LLC UAE. His areas of interest are Project
Management, Inventory Management, Quality Control & Operations
Management. Prior to joining ASBM, he was working as Project Manager in
Siemens LLC, UAE.
Debasis Chakraborty
M.Tech, PMP (USA)
Assistant Professor
Prof. James is a B. E. (Electrical & Electronics) from ANNA University, Chennai
and an MBA from Karunya University, Coimbatore. He has more than five years of
industry experience in industry and academics. He has undertaken a number of
research projects with reputed organizations like NALCO, BHEL, Orissa Hydro
Power Corporation, Orissa State Co-op. Bank, Karunya University, Big Bazar,
Coimbatore. He is also experienced in SAP Material Management. His areas of
interest are Materials Management, Inventory Management, Logistics & Supply
Chain Management.
Solomon James
B. E., MBA
Assistant Professor
Dr. Jayasingh is Professor in the area of Business Communication & Soft Skills. He
is M.A. in English from University of Allahabad and Ph.D. in English from
Berhampur University. He has a long span of teaching experience in different
institutions of repute including Ravenshaw University, Cuttack. He has taught in
American Studies Research Centre, Hyderabad, Gopabandhu Academy of
Administration, Bhubaneswar and Chandigarh University. He is the author of
several books in English some of which are The Last Valley, The Lily Land, In
Search of the Self, Invisible Bridge. His writings are published in several journals
like Pratibha India, Lipi (Chennai), Literary Half Yearly, Indian Literature and the
Journal of English Studies. He has also substantially contributed to Odia literature.
He has presented several papers in different conferences and Seminars.
Bhagaban Jayasingh
M.A., Ph.D. (English)
Professor
Business Communication & Soft Skills
Prof. Mohanty chairs the area of Business Communication & Soft Skills. He has
done Master's Degree in English. He is presently pursuing his Ph. D. in the area of
Management from Ravenshaw University, Cuttack. He has 16 years of teaching
experience. Besides he has also five years of rich experience in the Hospitality
industry.
Ashish Mohanty
M.A., Ph.D. (cont.)
Assistant Professor
Prof. Tripathy has done her five years integrated MBA from Department of
Business Administration, Utkal University. She has more than five years of
experience in academic administration and teaching. She is a Certified Award
Leader with international award for young people. Prof. Tripathy has presented
several research papers in different national and international conferences and
seminars in the area of Human Resource Management, Managing Generation Y
at work place, Women Leadership, etc. She has undertaken several soft skill
training and development programmes for both B.Tech and MBA students.
Before joining ASBM, she was an Assistant Professor in Ansal University of
Technology, Gurgaon. Her areas of interest are Business Communication and
Soft Skill.
Minati Mohapatra
M.A., M.Phil, Ph.D. (cont.)
Assistant Professor
Prof. Mohapatra is an Assistant Professor in the area of Business Communication
and Soft Skills. She is an M.A and M.Phil in English from Sambalpur University.
She is also pursuing her Ph.D. in English in the same University. She has nine
years of teaching experience in Communicative English and Business
Communications. She has presented several papers in different national
seminars. Her areas of interest are business communication and soft skills with
specific interest in phonetics besides Canadian literature.
Saswati Tripathy
MBA
Assistant Professor
Anti Ragging Policy
Pursuant to the orders dated 16th May, 2007 and 1 T February, 2009 of the Hon'ble Supreme Court of
India, and in accordance with Regulation dated 17th June, 2009 of the University Grants Commission
(UGC), the Institute has formulated the following regulations to prevent and prohibit ragging in any form
in the Institute.
1 . Ragging constitutes one or more of any of the following acts
a) any conduct by any student or students whether by words spoken or written or by an act which has the effect of
teasing, treating or handling with rudeness a fresher or any other student;
b) indulging in rowdy or indiscipline activities by any student or students which causes or is likely to cause
annoyance, hardship, physical or psychological harm or to raise fear or apprehension thereof
in any fresher or any other student;
c) asking any student to do any act which such student will not in the ordinary course do and which has the effect
of causing or generating a sense of shame or torment or embarrassment so as to adversely affect the
physique or psyche of such fresher or any other student;
d) any act by a senior student that prevents, disrupts or disturbs the regular academic activity of any other
student or a fresher;
e) exploiting the services of a fresher or any other student for completing the academic tasks assigned to an
individual or a group of students;
f) any act of financial extortion or forceful expenditure burden put on a fresher or any other student by
students;
g) any act of physical abuse including all variants of it: sexual abuse, homosexual assaults, stripping, forcing
obscene and lewd acts, gestures, causing bodily harmor any other danger to health or person;
h) any act or abuse by spoken words, emails, post, public insults which would also include deriving perverted
pleasure, vicarious or sadistic thrill fromactively or passively participating in the discomfiture to fresher or any
other student;
I) any act that affects the mental health and self-confidence of a fresher or any other student with or without an
intent to derive a sadistic pleasure or showing off power, authority or superiority by a student over any fresher
or any other student.
2. The Institute follows Zero Tolerance Policy towards ragging and has completely banned it. Ragging will not be
tolerated in the Institute in any formunder any circumstance. There is an anti ragging committee constituted
in the institute.
3. It shall be the duty of the Anti-Ragging Committee to ensure compliance with the provisions of these
Regulations as well as the provisions of any law for the time being in force concerning ragging; and also to
monitor and oversee the performance of the Anti-Ragging Squad in prevention of ragging in the institution.
4. It shall be the duty of the Anti-Ragging Squad to make surprise raids on hostels and other places vulnerable to
incidents of, and having the potential of, ragging and shall be empowered to inspect such places. It shall also
be the duty of the Anti-Ragging Squad to conduct an on-the-spot enquiry into any incident of ragging referred
to it by the Head of the institution or any member of the faculty or any member of the staff or any student or any
parent or guardian or any employee of a service provider or by any other person, as the case may be; and the
enquiry report along with recommendations shall be submitted to the Anti-Ragging Committee for action,
provided that the Anti-Ragging Squad shall conduct such enquiry observing a fair and transparent procedure
and the principles of natural justice and after giving adequate opportunity to the student or students accused of
ragging and other witnesses to place before it the facts, documents and views concerning the incident of
ragging, and considering such other relevant information as may be required.
5. The above Anti-Ragging Committee and the Anti-Ragging Squad will deal with all cases of ragging and
prevention of ragging in the Institute's hostels as well.
6. On receipt of the recommendation of the Anti Ragging Squad or on receipt of any information concerning any
reported incident of ragging, the Head of institution shall immediately determine if a case under the penal laws
is made out and if so, either on his own or through a member of the Anti-Ragging Committee authorized by him
in this behalf, proceed to file a First Information Report (FIR), within twenty four hours of receipt of such
information or recommendation, with the police and local authorities, under the appropriate penal provisions
relating to one or more of the following, namely :
i. Abetment to ragging;
ii. Criminal conspiracy to rag;
iii. Unlawful assembly and rioting while ragging;
iv. Public nuisance created during ragging;
v. Violation of decency and morals through ragging;
vi. Injury to body, causing hurt or grievous hurt;
vii. Wrongful restraint;
viii. Wrongful confinement;
ix. Use of criminal force;
x. Assault as well as sexual offences or unnatural offences;
xi. Extortion;
xii. Criminal trespass;
xiii. Offences against property;
xiv. Criminal intimidation;
xv. Attempts to commit any or all of the above mentioned offences against the victim(s);
xvi. Threat to commit any or all of the above mentioned offences against the victim(s);
xvii. Physical or psychological humiliation;
xviii. All other offences following fromthe definition of "Ragging",
7. Notwithstanding filing of FIR, the Institute shall also institute its own enquiry and shall
punish a student found guilty of ragging after following the procedure and in the manner
prescribed herein under:
a) The Anti-Ragging Committee of the institution shall take an appropriate decision, in
regard to punishment or otherwise, depending on the facts of each incident of ragging
and nature and gravity of the incident of ragging established in the recommendations of
the Anti-Ragging Squad.
b) The Anti-Ragging Committee may, depending on the nature and gravity of the guilt
established by the Anti-Ragging Squad, award, to those found guilty, one or more of the
following punishments, namely :
i. Suspension fromattending classes and academic privileges;
ii. Withholding/ withdrawing scholarship/ fellowship and other benefits;
iii. Debarring fromappearing in any test/ examination or other evaluation process;
iv. Withholding results;
v. Debarring fromrepresenting the institution in any regional, national or international meet,
tournament, youth festival, etc.;
vi. Suspension/ expulsion fromthe hostel;
vii. Cancellation of admission;
viii. Rustication fromthe institution for period ranging fromone to four semesters;
ix. Expulsion fromthe institution and consequent debarring fromadmission to any other
institution for a specified period;
Provided that where the persons committing or abetting the act of ragging are not
identified, the institution shall resort to collective punishment;
c) Appeal against the order of punishment by the Anti-Ragging Committee shall lie to the
Vice-Chancellor of Utkal University;
8. Every student of the Institute shall provide an affidavit at the time of admission or
registration, as the case may be, during each academic year;
9. Similarly parents/ guardians of all the students shall provide specific affidavit during each
academic year.
Admission Procedure :
Eligibility for Admission :
ASBM follows three stages in the admission process
as per AICTE guidelines -
i. Valid score card of National level Management
Test like CAT/MAT/CMAT/XAT/ ATMA
ii. Group Discussion
iii. Personal Interview
The details of the entrance tests are given below
CAT For details, please visit www.catiim.in
MAT Held four times a year in September,
December, February and May. For details,
please visit http://www.aima.in/testing-
services/mat/mat.html
XAT For det ai l s, pl ease vi si t
www.xatonline.net.in
C-MAT For details, please visit www.aicte-
cmat.in
ATMA For detai l s, pl ease vi si t
www.atmaaims.com
Any Graduate with minimum 50%
marks in aggregate (45% for SC/ST) in any discipline
recognized by Association of Indian Universities is eligible
to apply for admission into the two year programmes.
Candidates appearing for the final examination for the
bachelor's degree (or equivalent examination) can also
apply, subject to furnishing evidence to that effect latest by
30th September 2014, otherwise they may be asked to
withdraw from the programme.
How to Apply
The candidates have to buy ASBM application form along with the
Information Bulletin on payment of Rs. 950/- (Rupees nine hundred
fifty only) by hand from our Corporate Office or Campus. Application
form can also be downloaded from our website at www.asbm.ac.in.
The fee has to be paid by Bank Draft drawn in favour of 'Asian
School of Business Management payable at Bhubaneswar or by
cash.
Candidates seeking admission to our Post Graduate Programmes
will have to qualify either in CAT/MAT/CMAT/XAT/ ATMA. Based on
the performance in CAT/MAT/CMAT/XAT/ATMA and past
academic performance, the candidate will be short listed for the
Group Discussion and Personal Interview. The final selection of
candidate to the programme will be based on the performance of
the candidate in GD and PI.
How to Apply :
Reflections
I am very much impressed with the functioning of ASBM which had set its feet
about seven years ago with the stewardship of Shri Biswajeet Pattanayak. I am
sure that ASBM will rise to greater heights. I wish the institute all success.
Hon'ble Justice R.K. Patra, Chairperson, Odisha Human Rights
Commission
I am deeply honored to be a part of this wonderful day and to witness the
passing out batch of ASBM .
Dr. Earl H. Potter III, President, St. Cloud State University, Minnesota, USA
I am very grateful to ASBM for inviting us to visit this extraordinary land and to
know this excellent school. Congratulations.
Dr. Ricardo Orosco, Dean, Argentine University of Enterprise
I am quite impressed by the well maintained campus and the neatly dressed
students. I am more impressed with the Institute and its Faculty in arranging and
conducting Topical Seminars in which the students get to hear views of the
Industry practitioners. I wish ASBM, its faculty and students great success in the
days to come.
Shri S. K. Dey Purkayastha, Field General Manager, UCO Bank &
Convener SLBC, Odisha
Rising sun of the east, ASBM will be the source of light to the rest of the country
an inspiration for years to come, and one day will dazzle the world. A well
organized institute.
Shri Vivek Pattanayak, IAS (Retd.), Former Director, United Nations'
ICAO, Montreal
ASBM will spearhead Odisha's development and propel Eastern India to
Global levels in next twenty years.
Shri R. Rangarajan, Vice President (HR), SICAL Logistics, Chennai
I was very impressed with our visit. ASBM is truly a hidden Gem.
Dr. Ben Baliga, Director, Engineering Management, St. Cloud State
University
Bravo!!! Sir, Prof.Biswajeet Pattanayak, I am sure with your leadership ASBM
will achieve many more milestones.
Dr. Subhasish Das, Vice President, Welspun Steel Ltd.
Structures are impressive, content of the place is fabulous. Students discipline
clearly visible. Outstanding Prof Pattanayak has built the institute with his heart.
My congratulation to him for this incomparable endeavor.
Mr. B. K. Sharma, Additional DGP, Crime Branch, Odisha
Good Infrastructure. The current forum is very good and thought provoking.
Quality platform for interacting with the future leaders.
Shri Niladri Sekhar Chatterjee, Marketing Head (Odisha), Godrej & Boyce
Shri

I am extremely delighted to be amongst you in this great institute. I am amazed
to see the academic ambience of the institute. It has made a mark in the
academic world. It has attracted students from all most all states of India. I
wish, it grows further with steadiness, which ultimately depends on quality of
teaching and marketability of the students in the job market.
Prof. Kumar Bar Das , Vice-Chancellor, Fakir Mohan University
Great dream realized. Kudos to great innovator Prof. Biswajeet Pattanayak.
Dr. Satchidananda Sogala, CEO, SRICHID GROUP, Bangalore
Delighted to have been asked to attend today's Convocation. I wish the b-
school & all its students every success. of India
Mr. Rod Solomons, Retd. Trade & Investment Commissioner from
Queensland state for South East Asia
It is just not an institution rather I would call it a citadel of learning. I salute its
founder for having created this unique opportunity of learning in our state where
the quality of higher education is deteriorating. I wish a bright future of the
institute and its students.
Dr. Satyakam Mishra, Director, Higher Education, Odisha
It is a noble initiative by the institution to inculcate spirit of entrepreneurship in
students. Obliged for the opportunity.
Mr. Rajen Padhi, Director, EXIM
Wonderful campus, good ambience, nice to be here .
Mr. Sharad Kumar, Airport Director, Biju Patnaik Air Port, Bhubaneswar
We have found an academic friend in this visit. I believe our institute can
collaborate and mutually benefit from this interaction.
Dr. Kalyan K. Guin, Dean Vinod Gupta School of Management,
IIT Khargpur
My second year here. The campus looks well kept. Lot of attention to
details. Most important a class full of eager students making an honest
attempt to learn.
Mr. Kumar Rajagopalan, CEO, Retailers Association of India
Beautiful campus, thoughtful faculty, aspiring mind. Wishing all the best to
ASBM.
Mr. Anil Chopra, MD, Competent Agrisolutions, New Delhi

ASBM in News :
About Bhubaneswar
Bhubaneswar, the capital of Odisha, is also popularly
known as the "Temple City of India". A thriving centre
of art and culture, Bhubaneswar, literally meaning the
Lord (Eswar) of the Universe (Bhuban), is a hub of
historic temples the most important being the Lingaraj
temple. Bhubaneswar with the Lingaraj temple , Puri
with Lord Jagannath temple and Konark with the
world famous Sun temple make a perfect triangle
separated by 60 kms. The grand city is renowned for
applique work of Pipli ,Handloom sarees of
Sambalpur, silver filigree of Cuttack, brass & bell metal
work, dhokra casting, pata painting, cane furniture etc.
Art is an integral part of the city life from time
immemorial, the world renowned Odissi dance form
having originated in this city. The present modern city
of Bhubaneswar was designed by the German architect
Otto Knigsberger in 1946. Like Jamshedpur and
Chandigarh, it is one of the first planned cities of
modern India. With the Chandaka reserve forest on the
fringes, the city with an abundance of in-city greenery
is one of the cleanest and greenest cities of India. The
other important attractions in the city are Rajarani
th th
temples (c. 11 century A.D.), Mukteswar temple (c. 10
century A.D.), Udayagiri and Khandagiri Caves,
Dhauligiri with the Budhist Pagoda from where
emperor Ashoka had surveyed the Kalinga war and
had renounced violence. The other places of interest
are Odisha State Museum, Odisha Modern Art Gallery,
Tribal Museum, Pathani Samanta Planetarium,
Ekamra Kanan housing the biggest Rose Garden of
Asia and many more.
www.asbm.ac.in
Bhubaneswar
C or por ate Of f i ce
8, Sai Anandam Complex, Patia Square, Bhubaneswar - 751 024
Phone : 0674-2744881/ 882/ 885
C ampus
Shiksha Vihar, Bhola, Chandaka
Bhubaneswar - 754 012
Tel : 0674-2374824/ 25/ 01/ 02

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