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20 More Incorrectly Used Words That Can Make You Look Horrible | TIME.com
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20 More Incorrectly Used Words That Can Make You Look Horrible | TIME.com
http://time.com/101160/20-incorrectly-used-words/
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20 More Incorrectly Used Words That Can Make You Look Horrible | TIME.com
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20 More Incorrectly Used Words That Can Make You Look Horrible | TIME.com
So save yourself one syllable or two keystrokes and just say regardless.
11. Libel
Dont like what people say about you?
Like slander, libel refers to making a false statement that is harmful to a persons
reputation. The difference lies in how that statement is expressed: slanderous remarks
are spoken while libelous remarks are written and published (which means defamatory
tweets could be considered libelous, not slanderous.)
Keep in mind what makes a statement libelous or slanderous is its inaccuracy, not its
harshness. No matter how nasty a tweet, if its factually correct it cannot. Truth is an
absolute defense to defamationyou might wish a customer hadnt said something
derogatory about your business, but if what that customer said is true you have no
legal recourse.
12. Literally
Literally is frequently used (all too often by teenagers I know) to add emphasis. The
problem is literally means actually, without exaggeration, so, That customer was
literally foaming at the mouth, cannot be true without the involvement of rabies or
inaccurately applied Scrubbing Bubbles.
The only time using literally makes sense is when you need to indicate what is normally a
figurative expression is, this time, truly the case. Saying, He literally died when he saw
the invoice, only works if the customer did, in fact, pass away moments after seeing the
bill.
13. Majority
Majority is another emphasis word used to sound authoritative and awesome: The
majority of our customers are satisfied with our service, makes it sound like youre
doing great, right? Nopesince majority is defined as the greater number, all you have
said is that 51% of your customers are satisfied which means 49% are not so thrilled.
Majority can get you in trouble when accuracy is really important. The majority of our
investors support our plans to pivot, sounds like almost all of them are behind you
when in fact nearly half might not be. The majority of our shipments deliver on time,
sounds like youre the king of meeting deadlines when in fact you could be missing
delivery dates on what a prospective customer would find to be a depressingly regular
basis.
Heres a better approach. Use statistics or facts. Or just say most or nearly all. Then
you wont have to worry about giving the wrong impression.
14. New
Thank advertisers for the over-use and frequent redundancy of this word. Acme Inc.
announces breakthrough new product. By definition arent all breakthroughs new?
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20 More Incorrectly Used Words That Can Make You Look Horrible | TIME.com
Acme Inc. sets new sales records. By definition arent all records new? Acme Inc.
creates new social media sharing platform. By definition arent all creations new?
New might sound impressive, but since it can also sound like hyperbolic advertising
copy, it may cause readers to tune out what is really important about your message.
15. Obsolete
Obsolete means no longer produced, used, or needed. But since lots of things are out of
date but still usablethink flip phonesthey are obsolescent, not obsolete. Obsolete is
the end point; obsolescent is the journey towards.
16. Percent
The difference in percent and percentage point could leave you feeling cheated. Say
youre negotiating a loan with a listed interest rate of 6% and the lender says hell reduce
the rate by 1%. Strictly speaking that means hell reduce the interest by 1% of 6%, or
.06%. That means your new interest rate is 5.94%. Yippee.
Percent refers to a relative increase or reduction, while percentage point refers to the
actual change in rate. If you want a 5% loan instead of a 6% loan, youre hoping for a
reduction of 1 percentage point.
Most of the time the difference isnt a big deal. If you see a new report saying interest
rates rose 1%, you can safely assume it means 1 percentage point. But if youre signing a
contract or agreement make sure you know the difference in meaningand approve of
the difference.
17. Successfully
Heres the king of redundant words, often used to add a little extra oomph: We
successfullylaunched our new product. Wait: in order to have launched, you have to
have beensuccessful. (Otherwise you unsuccessfully launched.)
If you create, or develop, or implement, just say you did. We know you were successful.
Otherwise you wouldnt tell us.
18. T otal
Total is another word used redundantly to add emphasis. We were totally surprised by
last months sales, sounds more significant than, We were surprised by last months
sales, but a surprise is either unexpected or its not. (I suppose you could be a little
surprised, but thats like being a little pregnant.)
The same is true when total is used to refer to a number. Why say, A total of 32
customers purchased extended warranties, when, 32 customers purchased extended
warranties, will do?
And one last point: make sure you get the verb tense right. A total of six months was
spent developing the app, is wrong because a total of refers to all six months, which is
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20 More Incorrectly Used Words That Can Make You Look Horrible | TIME.com
plural, which requires were. (As in, A total of six months were spent developing the
app.)
If you refer to the total of, use was, as in, The total of employee benefit costs was
$10 million last year, because in that case you are referring to the actual total and not
all the different costs that make up the total.
In short: The total of gets a was. A total of gets a were.
Or you could just say, Employee benefits cost $10 million last year. Doesnt sound as
dramatic, but does sound better.
19. Waiver
When you sign a waiver you give up the right to make a claim. When you waver you
arent signing it yet because youre hesitant.
So hey, feel free to waver to sign that waiver. Your instincts just might be correct.
Read more from Inc.com:
How 4 Entrepreneurs Started Up (Really) Young
Firing an EmployeeEven a Bad OneIs Hard to Do
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