HAIR OILS

Vatika Enriched Coconut Hair Oil provides natural nourishment to your

hair, giving it body & radiance while taking care of the critical balance of
nutrients. nlike ordinary coconut oil, !atika"s coconut oil is enriched with the
goodness of 8 time-tested herbs. #hey work $agic on your hair, giving your
hair & scal% co$%lete nourish$ent for that problem free, healthy crowning
glory.
Keo Karpin Hair Oil
Well-known hair oil made of mineral oil, arachis oil, perfumes, olive oil and wheat germ oil.
Provides strong roots and healthy hair. Keeps hair soft and silky and pleasantly perfumed.
&avratna
'$a$i o(ers navratna hair oil. Hi$ani navratna oil is one of the )agshi% brands
of e$a$i ltd. &avratna oil is a$ong the to% selling brands in india. Its traditional
ayurvedic for$ulation along with the cooling sensation has $ulti%le bene*ts of
%roviding relief fro$ headache, tension, slee%lessness, body ache and other hair
related %roble$s. #he na$e navratna co$es fro$ uni+ue blend of , ayurvedic
herbs.
.
shikhakai hair oil
Ancient Formulae Shikakai Enriched Herbal Hair Oil contains extract of Shikakai,
which is known for its natural cleansing and non-greasy properties since the ancient
times !he formulation combines the goodness of Shikakai with other trusted herbs,
which on application combats the build up of sebum on scalp, to help hair grow
beautiful and healthy
Shanti hair oil
yurvedic H!"SH#$! Oil $ade fro$ ancient Ayurvedic for$ula %H!"SH#$!
Oil% eli$inates headache and increases the eyesight. As soon as H!"SH#$!
Oil is a%%lied on the head, it gives cooling e(ects to the tender nervous syste$
and kee%s the brain, tention free and cheerful. #his oil gives nourish$ent to the
roots of the hair which hel%s to kee% the hair strong and lengthy, dense and
black. 'veryone"s choice.

&abur badam amla hair oil
&abur 'adam Oil is obtained fro$ ri%e kernels of Prunus Amygdalus. #he
())* pure &abur 'adam Oil is e+tracted from best ,uality almonds.
-abur .ada$ Oil sharpens brain & strengthen nerves, besides improving
body strength. It is also a $ild la/ative, which removes constipation in a
natural way. Al$ond oil also contains vita$in ', which hel%s in making
your skin soft and glowing-

S.O$
Strengths
0re$iu$ edible grade coconut oil
1arket leader in its category, has a huge loyalty in the urban & rural
sections of India
Synony$ous with %ure coconut oil & is %ositioned on the %latfor$ of %urity
.rand has sought to re$ain relevant and di(erentiated through a slew of
initiatives in %ackaging & co$$unication like the 2weight3test4 5%roving
that %ure 6oconut oil is heavier than i$%ure oil7. #hese innovations have
ensured %rotection of e/isting franchise, they have %ro%elled further
%enetration, enabling conversion of loose oil consu$ers to %ackaged
0arachute 6oconut Oil
0arachute en8oys tre$endous e+uity and trust with every %assing
generation
Is entering the sha$%oo $arket with Star9 and has a range s%eci*cally for
the age grou% of :3;<yrs
Weaknesses
Innovations like %ersonal $assager where available in select cities and
li$ited +uantities
0arachute Hot Oil should be a seasonal %roduct and should be sold in
winters and not during su$$ers in %laces where it gets very hot
Opportunities
0arachute can get into skin care by introducing oils for a%%lication on the
entire body
0arachute should launch variants that have not only coconut but also
other natural ingredients that bene*t the hair. #his will hel% *ght
co$%etition fro$ brands that are not $ade of coconut but other
ingredients like bada$, a$la, $ustard etc.
Should launch variants that $ake the head feel cool and refreshed
Threats
1any %layers are entering the $arket
0arachute as a brand is %ositioned as a coconut oil. 6o$%etitor brands are
co$$unicating the advantages of using oils that are $ade of bada$,
a$la, $ustard etc.
#hough 1arico is e/%ected to roll out its 1aha #handa brand in 1arch
=<<, which is in the cooling hair oil seg$ent, 0arachute can lose $arket
share as it does not have a %roduct in that category
Sustainable competitive advantage(S!"
Sustainable competitive advantage #" you can achieve and maintain a competitive position
over a given period of time. $hus in business, a sustainable competitive advantage is an
element of business or marketing strategy that provides a meaningful advantage over both
e%isting and future competitors. While there are many possible strategic options that provide
routes to a sustainable competitive advantage or S! (e.g. &uality, product design, value
through low production costs, etc." obtaining a highly effective S! is often difficult to
achieve as it means the S! is both substantial and difficult to imitate or replicate by
competitors. !n S! provides a firm with an advantage relative to competing firms that is
able to be sustained by the firm and not easily eroded by competitors over time. !s such, a
firm may have a competitive advantage in that they are able to offer consumers greater value
(e.g. through low prices or more benefits at a higher price" relative to that of competing firms,
but such competitive advantages may not be sustainable, as when the rate and benefits of
technological change outpace the firm's abilities to take advantage of such changes. Whatever
strategic options are chosen by a firm, managers should recogni(e that the strategy should
e%ploit organi(ational assets and competencies and neutrali(e weaknesses. )uch of
marketing strategy development and implementation is concerned with the pursuit of S!s
by a firm.
)arketers should recogni(e that a ma*or aim of a firm's marketing strategy should be to
achieve and maintain a sustainable competitive advantage. While almost all S!s may be
only temporarily achieved in the long run, their pursuit should nevertheless be the foremost
consideration in strategic decisions including the way the firm decides to compete (e.g. its
product strategy, manufacturing strategy", its basis of competition in terms of assets and
competencies, what is offered in terms of its value proposition, and its choice of where to
compete in terms of productmarket and competitor selection.