Product:

Tepal Chenak is an economy priced brands of black tea dust

(low-grade tea that is favored for its inexpensiveness and
ability to produce a strong brew) that is blended to meet
the taste preferences of people from the Sindh province in
the south-western part of Pakistan.
Tapals Chenak falls into the lower end of the dust market.
The brand was launched in 1986, focusing specifically on
the Thar region in Sindh. Tapal Chenak is packaged
specifically to appeal to the areas Hindu population,
through its use of saffron an auspicious color in Hindu
culture on its packaging.
Target Market:
Colloquially, chenaks are the metal containers used to pour tea in the dhabas. The name is said to have
struck a chord with the target audience, due to its association with their customary tea drinking habits.
2013 Advertisement:
The advertisement basically shows the cultural values of Thar region. It also shows a long awaited
reunion and the celebration with dance. The message comes out of this advertisement if to welcome
your loved ones with their favorite tea in pure traditional way.
Pricing:
Dust tea is classifies as the poor mans tea and price is an important consideration, as most users are
daily wage earners.
Dust is approximately 20% cheaper than leaf. Also, it diffuses quickly and is stronger, so you use less tea
and it lasts longer.
Currently Chenak sells for Rs.108 and Rs.54 for the 190 and 95 gram packs respectively i.e. approx. 56
paisa per gram. Whereas Tapal Danedar sells for Rs.425 for the 450 gram pack i.e. approx. Rs.1 per
gram.


Product:
Nescaf is a brand of instant coffee made by Nestl.
Nestl's flagship powdered coffee product was
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It comes in many different product forms


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Product:
Bharti Airtel Limited, commonly known as Airtel, is an
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