The Company

Incorporated and promoted in 1992 by Mr Kartar Singh, the Amber Group is among other things,
one of the largest original equipment manufacturer of white goods in India. One factor that has
led us this far is our relentless focus on quality. At the Amber Group we follow strict quality
processes and we are an ISO 9001 - 2008 certified company. Under the aegis of the Amber
Group there are two distinct entities: Amber Enterprises India Pvt. Ltd. and Amber Aviation
India Pvt. Ltd. . Amber Industries is a conglomerate of 9 manufacturing units that are involved in
producing original equipment for some of the biggest brands in India while Amber Aviation is
engaged in aircraft charters and training of commercial pilots.

Some of top white good brands stake their reputations on our products every day and have done
so for years. What makes giants like L.G, Videocon, Godrej, Whirpool, Blue Star, Philips and
Voltas trust the insides of their products to us? It can be summed up in one word - trust. Our
customers trust us. We manufacture and customize original equipment as per specifications and
as per schedule. Customer service is not a word we use lightly.

Why are we one of the most cost-effective white good OEMs in India?
We are based at strategic locations and well connected to the rest of the country .
Our in-house products, tool development facility and an active R&D department ensure
quality and innovation thereby reducing costs.
Our backward integration across a wide range of components along with economies of
scale keep our costs low .

Partial Product List:
1. Split & Window Air Conditioners for commercial and residential use .
2. Package Air Conditioners for Indian Railways and commercial use.
3. Heat Exchangers.
4. Multi Flow Condensers.
5. Home appliances like Washing Machines, Refrigerators & Microwaves.
6. Luminaries for commercial use.
7. Plastic Extrusion Sheets.
8. Vacuum Forming Components.
9. Injection Molding Components.
10. Sheet Metal Components.
11. Auto Parts.
At the backdrop of tough International competition, "Amber"strives to meet the highest quality
demands as well as stringent customer specific requirements. Company believes in Leadership
Through Innovation & Flexibility

Vision, Mission & Philosophy
What does the Amber Group stand for? An encapsulation of our core beliefs:
Vision :
To be the first choice of customers
Add value to their Business
Discipline & strong management principles
Mission :
To be No. 1 OEM & parts manufacturing company
Excellent services to our customers
Create growth for all associated with our organization
Philosophy :
Smart working
Innovation
Happiness for all
Shared Values
Fighting Spirit
I am responsible
Respect for human
Strong Management Principles
Transparent
Continuous Innovation
Hardworking & Sincere
Ownership
Inclusive Growth
Customer First
Ethical Always

OVERVIEW
THE AMBER GROUP, DIVERSE INTERESTS WITH A SINGLE FOCUS
Really? How do you manage so many businesses? That's a question we have often been asked.
But we do and we do it well. Incorporated and promoted in 1992 by Mr. Kartar Singh, the
Amber Group is among other things, one of the largest original equipment manufacturer of white
goods in India. One factor that has led us this far is our relentless focus on quality. At the Amber
Group we follow strict quality processes and we are an ISO 9001 - 2008 certified company.
Mr. Kartar Singh, a first generation entrepreneur founded the company in 1992 and still runs the
business today, aided by his two able sons. They have a rich business experience of over 40
years between them. Besides the family, the key management team also has a large hand in
keeping the show running smoothly and many have been with Amber for more than 2 decades.
"Amber" has 9 manufacturing units spread out over diverse locations like Rajpura, Dehradun,
Kala Amb, Greater& Pune.
We have particular expertise in
Manufacture of Residential Window, Split Air Conditioners , Commercial(Ducted &
Package) Air Conditioners, RMPU (Roof Mounted Package Unit) for Indian Railways
Heat Exchangers and Multi flow Condensers.
Home Appliances like Microwave Ovens, Washing Machines and Refrigerators.
Precision Sheet Metal and Auto Components
Commercial Luminaries
Vacuum Forming & Extrusion
Injection Molding
"Amber" is one of the largest OEMS in India and we supply equipment to many leading Indian
and global brands like LG, Whirlpool, Voltas, Blue Star, Videocon, Godrej, Philips, Onida,
Swaraj Mazda, John Deere, Honeywell and Indian Railways. All our products are made
according to ISO 9001:2008 certified processes and are backed by strong research and
development. Products go through rigorous testing at our facility and our Psychometric Test
Facility Lab is considered one of the best in the country.

At Amber we believe people are our real assets and we invest a lot of effort, time and money into
developing the potential of each of our employees. Innovative ideas and suggestions are
encouraged and actively incorporated into our processes. In fact from the workers on the shop
floor to the ranks of senior management, everybody participates in Amber's knowledge sharing
culture. Regular training and updating of technical know-how is a way of life with us. Rewards
and recognitions are generously given, it's all part of the encompassing Amber work culture that
acknowledges the value and importance of our people
Quality Policy
We at Amber are committed to providing total customer satisfaction through:
Designing and developing economical design that fully conforms to customer needs and
expectations
Continually improving our systems and their effectiveness
Interacting with suppliers regularly to provide better support
Educating, training, motivating and involving all employees to improve quality and lower
costs
Awards
At the Amber Group we have been well recognized for our emphasis on quality. Our several
certifications attest to this:
ISO 9001:2008 Accreditation for manufacture of air conditioners and sheet metal
Award for Best EMS in Home Appliances Category 2004
Award for Best Cost Innovation 2005
Award for Best EMS in Home Appliances Category 2006
Award for Best EMS in Home Appliances Category 2007
The Q Museum -started as a new quality initiative
Products
Amber is one of the largest OEMS in India and we supply equipment to many leading Indian and
global brands like LG, Whirlpool, Voltas, Blue Star, Videocon, Godrej, Philips, Onida, Swaraj
Mazda, John Deere, Honeywell and Indian Railways. We produce diverse products like Air
Conditioners, Microwave Ovens, Refrigerators, Washing Machines, Heat Exchangers, Multi
Flow Condensers, Luminaries, Plastic Extrusion Sheets, Vacuum Forming Components,
Injection Molding Components, Sheet Metal Stamping and Auto Parts. Our equipment is used in
multiple industries like white good, electrical, electronic, lighting, automobile and tractors.
As an R&D initiative, we have also set up a unit for solar lantern system installation for lighting
in rural areas.

All our products are made according to ISO 9001:2008 certified processes and are backed by
strong research and development. Products go through rigorous testing at our facility and our
Psychometric Test Facility Lab is considered one of the best in the country.
Partial Product List
Air Conditioners
Heat Exchangers
Multi Flow Condensers
Home Appliances
Lighting
Plastic Extrusion
Vacuum Forming
Injection Molding
Sheet Metal Components/Auto parts
Research & Development
We at Amber believe our clients deserve nothing but the best. Towards this end we have set up
one of the best full-fledged product development facilities in India. The facility helps our
research development engineers cater to client requirements speedily and efficiently. Our in-
house design team is well versed with design software and works in an advanced 3D CAD
environment. We have installed Pro/E Wildfire 4.0, Solid Works, Catia & AutoCAD to aid their
efforts.

Heat Exchanger design

Our Heat Exchanger design today is at one of the most critical stages of product development
and our design engineers work on the most advanced coil selection software based on the e-NTU
method. The software compensates for not only condensation but also the exact amount of
cooling required for the necessary application.
Finest testing facilities
We also have one of the finest testing facilities in the country that test Package ACs for Railways
and Window & Split ACs, microwaves, washing machines and refrigerators for the electronic
consumer segment. The testing facilities are well equipped to test our entire product line. Our
Psychometric Test Facility Lab is fully imported from China and is known in industry circles for
its high reliability.
Solar Installation
Currently an R&D effort, we have set up a unit for solar lantern system installation. This will
provide lighting to villages that have not yet been electrified. Our activities encompass Solar
Panel Mounting, LED Bulb Installation and Adjustable Mounting.

CUSTOMERS



L.G


Voltas


Videocon


Whirlpool


Blue Star


Onida


Philips


Indian Railway


Swaraj Mazda


John Deree



VALUES AND CULTURE
One of the reasons behind our astounding success is the people at the helm. We have a hands-on
and visionary management who have steered the company through many ups and downs. Mr
Kartar Singh, a first generation entrepreneur founded the company in 1992 and still runs the
business today, aided by his two able sons. They have a rich business experience of over 40
years between them. Besides the family, the key management team also has a large hand in
keeping the show running smoothly and many have been with Amber for more than 2 decades.

At Amber we believe people are our real assets and we invest a lot of effort, time and money into
developing the potential of each of our employees. Innovative ideas and suggestions are
encouraged and actively incorporated into our processes. In fact from the workers on the shop
floor to the ranks of senior management, everybody participates in Amber's knowledge sharing
culture. Regular training and updating of technical know-how is a way of life with us. Rewards
and recognitions are generously given; it's all part of the encompassing Amber work culture that
acknowledges the value and importance of our people