In the Name of Allah the Most Beneficent, the

Most Merciful.
. MISSION STATEMENT
AT NEWSTLE, WE BELIEVE THAT RESEARCH CAN HELP US MAKE BETTER FOOD SO THAT
PEOPLE LIVE A BETTER LIFE.
NESTLE STORY:
Nestle Pakistan is a subsidiary of nestle S.A a company of Swiss origin headquartered in Vevey, Switerland. !t
is a food processing company, registered on the "arachi and #ahore stock e$changes. %or & years in a row, the
company has won a place among the top '& companies of the "arachi stock e$change.
(eadquartered in #ahore the company operates & production facilities. )wo of its factories in Sheikhupura and
"abirwala are multi products factories. *ne factory in !slamabad and ' in "arachi produce bottled water.
)hrough its effective marketing and vast sales and distribution network throughout the country, it ensures that
its products are made available to consumers whenever, wherever and however.
!n the line with Nestl+,s global philosophy, Nestle Pakistan is proud of its commitment to e$cellence in product
and safety and quality and providing value and services to its consumers. *n the social front it is very
responsible when it comes to environmentally sound business practices and corporate social responsibility.
Nestle Pakistan operates in many ways but people products and brands are tge main flag bearers of the
company,s image.
Dynamic expansion
Nestle Pakistan has being at the forefront of development of dairy sector in Pakistan as ma-or industrial stake
holder for a while .internal efforts and some initiatives with government have being going on since long in
order to ma$imie the development of the sector .still, a need for sector wise coordination and combine efforts
was there to ensure utiliation of all available resources to move forward in the direction.
)hrough the agric.services department nestle has being involved with various infrastructure and support related
initiatives such as development of model farms, setup of milk chiller and import of Australian cow to boost
milk production .nestle is also working towards setting up mega dairy farms to e$emplify best farm practices
and ways to boost mike production
.
Brands of Nestle
Kit Kat
Nescafe
Nestle Milo
Maggi
Nestle water
Nido
Nestle milk pack
Nestle cerelac
Friskies
Nestle yogurt
Nestle pudina raita
Nestle zeera raita
Nestle flavors cream
Nestle rice
Nestle frost
Polo
Breakfast cereals
Lactogen
Milkpack desi ghee
Milkpack uht cream
Objectives of nestle
/arketing ob-ectives are compatible with the overall corporate ob-ectives of nestle. 0ompany,s ob-ective is
to be the world,s largest and best branded food manufacturer while insuring that nestle name is synonymous
with the products of the highest quality.
Marketing and sales
1uring the year under review the company achieved sustainable profitable growth by capitaliing on the
opportunity presented by a positive business environment. )his became possible through successful
marketing and sales strategies and focus on key initiatives.
!nnovation and renovation remained the key to development of new products. !n '223 several new products
were introduced that included fruit vitals -uice, N!1* 45, podina raita, honey and banana flavored cream
for Afghanistan and new packaging for several products.
1uring the period under review we continued with our strategy to increase distribution penetration and
develop additional trade channels. Activities such as town storming, special distribution drives and
distributor training were e$tensively undertaken in second strata towns. Area.based territory management
continued to be strengthened and wider availability and visibility of products provided a competitive edge.
)he key initiative of category sales development continued to effectively strengthen strategy planning with
respect to channels, customers and shoppers.
Nestle everyday
)o target the large potential offered by the tea.creaming segment, nestle everyday tea.creamer was launched
in 677'. supported by integrated marketing, focused distribution with sampling drives and e$cellent
consumer acceptance, the brand has shown strong growth and holds great promise for the future. )he brand
is available in a variety of pack sies ranging from 82 to 6222 gm.
Marketing mix of Nestle Instant Milk

PROD!"
Nestle first launched its powder milk in the market in '224 and then came the liquid powder.
Nestle has introduced the milk powder which outshined others because of its great taste,
refrigeration, ready to drink, less volume, more stable shelf life.
)he entire production of the Nestle 9veryday is carried out in Pakistan at Sheikhupura and
"abianwala.
At Nestle the :esearch and 1evelopment department is called as the ;APP#!0A)!*N
<:*=P>. No other company matches the :?1 presence of Nestle. No other company
dedicates so many human and financial resources to :?1 as Nestle.
)he technology is imported and is latest.
)he factory mil powders spray drying capacity was doubled in 6777 with commissioning of
new evaporator.
)he actual target is a company,s secret that will not be disclosed. @ut we received an
overwhelming acceptance and liking of the product.
*ver many years company,s primary concern has been to improve the quality and volume of
milk for =() processing and other milk based products.
)he target market of the product is definitely he tea drinkers who have a choice and capacity
for the best taste.
Nestle is designed to be used in general but it is popular mostly in offices and caf+s for tea
purposes.
)he current position of the product in the market is matchless in quality and has no match. !t
has a sufficient name and place in the market.
Nestle has its own diary farms from which we collect milk and we have a special team of
veterans who regularly in-ect animals against epidemic diseases.
)he Nestle logo is a must, other than that the product is made available in convenient sies
and attractive colors. )he A(!)9 color is the chief color to depict the color of milk.
)he main competitors of Nestle is (abib milk, olpers, (aleeb, and other short sie
companies
!ndustrial consumers of Nestle 9veryday instant milkB P!A, /0.1*NA#1S and P9A:#
0*N)!N9N)A# Pakistan.
PRI!#
Price of prod$ct
Nestle sets prices of their products according to the market demand as low as possible because
nestle is the trend setter in the market.
Profit margin of t%e prod$ct
)he profit margin is usually high because of the high quality of the product.
Does t%e price fl$ct$ate or t%ey remain stable&
As the product is a diary product so its prices generally trend to fluctuate.
'cale of prices
)he prices are fi$ed on a reasonable scale so that ma-ority of public can afford.
#ffect of competitors on prices
Nestle has no effect on prices by their competitors because they set their own.
Price disco$nts
Not to the final consumers but it can be considered for the he organiational consumers like Nestle
has given discounts to P!A.
Price ref$nd policy
Nestle never returns the paid money back. !f the claim is valid then they can replace the products.
PROMO"ION
!%annels adopted for promotion
Nestle has adopted the channels for promotion through )V, News papers, magaines 1octors and
hoardings etc.
(dvertisement b$dget of t%e company
Nestle has preplanned to start the financial year but it is kept secret b the company.
'ponsors of t%e company
Nestle does not have any sponsors.
'%are of promotion
Share of promotion in over all pro-ects varies every year. =sually it is 82C of the product.
Nat$re of marketing
)he product is marketed aggressively in the market.
Online promotion met%ods
Nestle does not have yet adopted online promotion methods in Pakistan but in future it may be
possible.

P)(!#M#N"
O$tlets of prod$ct located
Nestl+,s products are located all over in Pakistan regardless of big and small cities.
Directly sales to t%e cons$mers or via distrib$tors
Nestl+,s products are not sold directly to the customers because of the e$tensive consumer groups. !t
is the reason they use the sale the products through distributors for easiness of company.
Ins$rance policies of companies
Nestl+,s insurance policies are maintained but they are highly confidential.
*are%o$sing facilitation of company
Nestle has its own warehouses for the storage of products as well as it has also hired some
warehouses.
"ransportation modes of t%e prod$ct
=sually Nestl+,s mode of transportation is road.
Recommendations
Nestle must state in writing that it accepts that the international code and the subsequent relevant
Aorld (ealth Assembly :esolutions are minimum requirements for every country.
Nestle must state in writing that it will make required changes to bring its @aby %ood /arketing
policy and practice into line with !nternational 0ode and :esolutions.
Future of Nestle
Nestle is today the world,s largest food and beverage company with its mission to provide healthier
lifestyle. !t has launched many products in Pakistan the ma-ority of which are popular and among
the market leaders. Nestle is installing new plants and importing latest technologies to improve.
/oreover, innovation is one of its greatest strengths so it has a bright future in Pakistan.