Professional Documents
Culture Documents
Rate, Date, Room type, Method of payment & guarantee, Guest name & address,
Number of guests, Number of rooms, Applicable discounts, Special needs or requests
8.12 REGISTRATION
The most highly visible duty of the front office is to register & check out guest. At first glance,
few tasks may seem as simple as greeting people & making them feel welcome.
Once the guest has arrived & has made it to the front desk, the registration process begins. It is
the point where more guests have begun to create an impression of the hotel in their minds. The
front desk personnel must continue to focus on guest satisfaction. Hotels that create a warm &
inviting atmosphere around the front office are ensuring that the registration process goes
smoothly.
The purpose of registration process is to register guests with expediency & care, ensure their
needs are met while following guidelines to ensure the hotels profitability.
8.12.1 FUNCTIONS OF REGISTRATION
Registration serves 3 main functions:
1. It satisfies the legal requirements
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2. It provides a record of actual arrivals
3. It helps to confirm the guests acceptance of the hotel terms & conditions
8.12.2 CHECK-OUTS
The main duties of the front office at check out are:
1. Settlement of guest accounts
2. Up-dating front office records after guest departures
3. Creating good lasting impressions
When checking out a guest, the front office staff should follow certain basic procedures:
Greet guest and check their name and room number
Check for late charges
Produce master and guest folios for guest inspection
Settle accounts
Up-date front office records
Role of Cashier during Check out:
1. Greet guest with a smile and always try to use his name and wish him the time of the
day.
2. Confirm guest details (i.e. name and room number) against the guests account.
3. Check whether late checkout charges should be applied. If the guest is leaving after the
check out time and he is not a frequent guest then add the relevant late checkout charge
to the account.
4. Check for late charges and in particular check breakfast or telephone charges. Give
the guest the master and or guest folio for checking
8.13 SECURITY
Security has always been a concern for hotels worldwide. Security of guest and his property and
the hotel property as well is of great concern for the hotel. In India very few cases (hardly any)
have been filed in the civil court asking for compensation for alleged security deficiencies
whereas in the U.S. hundreds of cases of negligence leading to law suits for large sums
(thousands of dollars) are filed. A hotel would always prefer to have an out-of-court settlement to
not only avoid money and time wastage but also to keep itself from controversy and save its
reputation. At any reasonable cost, the hotel management would want the complaint withdrawn.
8.14 THEFT
In most hotels there is the possibility that dishonest staff will remove all hotel property,
be it food, bed, linen, towel, etc. for their own use. The security of these hotel properties has the
responsibility of each departmental head. A frequent stock taking and spot checks are essential
not only to establish quantities of items in stock, but also to monitor unusual loses which might
point to staff theft.
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In most hotels there is a staff entrance to the premises and a clock in system were by each
staff is required to punch a card upon arrival and departure from his or her work showing the
time of duty. The timekeeper will also act as a watchman to see that nothing expect the staffs
personal property is removed. From the hotel and may have the right to check workers bag and
basket to open parcels carried out of the hotel and to call the manager or security officer if
necessary.
8.15 FIRE ALARM
One of the major threats is that of fire. Although we have not had loss of life in hotels in India
(perhaps as a result of our methods of construction and the absence of wall to wall carpeting)
hotels here are also bound by law to take necessary fire safety precautions.
A front office manager is duty bound to ensure that he is satisfied with a hotels:
Fire detection systems
Fire control provisions
Escape procedures
Fire-fighting equipment
8.16 BURGLAR ALARM
It is unfortunate that even the wealthiest of guests may have a tendency to pilfer a hotels
property as a souvenir. This normally happens at check out when a guest leaves the hotel with a
variety of items virtually anything that is not securely fastened down: soap, towels, mats,
sheets, blankets, coat hangers, lamps, trouser presses, electric kettles, TV sets and even plumbing
fixtures.
8.17 GUEST FOLIO
A folio is a record of a business transaction and on this document financial data are recorded and
summarized.
The term guest folio from hotel point of view means knowledge of what is to be received from
the guest and what is paid by the guest. To have updated information of the same, it is important
that at all times during the guest cycle, an efficient system is used. Various systems such as
manual, semi-automatic or fully automatic system may be used depending upon the size and
type of the hotel.
The objective of the guest folio procedures is as follows:
To maintain accurate and up-to-date guest accounts.
To ensure that payment is received promptly and in full.
To provide management with accurate and up-to-date financial reports.
HANDLING OF GUEST MAIL, MESSAGES
CONTENTS
10.3 Handling of Keys, types of keys
10.3.1 Key control system
10.4 Handling of Mails & fax
10.5 Telephone Handling
10.6 Lesson Summary
10.7 Key Words
10.8 Questions to Solve
10.9 References
10.2 HANDLING OF KEYS, TYPES OF KEYS.
10.3.1 Key Control Systems
Are used to ensure guest safety by changing the access to a guest room between guests
Eventually evolved into systems that were easier to replace called key cards
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These plastic keys resembled a playing card & were filled with small holes on one end
that the door lock could read when inserted
The drawback to key cards was that they had the room name printed on it
A credit card type is assigned a special code when activated by the front desk
This key is preprogrammed with a guests arrival & departure information as well as
specific guestroom information
These cards will only work for the duration of the guests stay & only in a specific room
Upon departure, these cards can be reprogrammed for a new guest & new room
Another benefit to these keys is that no guest room number is printed on them, therefore lost
keys pose no security risk
1. EMERGENCY KEY
Opens all guestroom doors, even when they are double-locked, that is, locked with both
a standard door lock & a device operable only from within the guestroom. Their use
should be strictly controlled & recorded. An emergency key should never be taken from
the hotel property.
2. MASTER KEY
Opens, all guestrooms that are not double-locked. When not in use on the property, a
master key should be secured in a designated place for safekeeping. Only authorized
personnel should have access to master keys. Keys are issued to personnel based on their
need to use the key- not simply on their status. A written record should be maintained of
which employees have received a master key.
3. GUESTROOM KEY
Opens a single guestroom if the door is not double-locked. Front desk staff should not
give a guestroom key just to anyone; the staff should check appropriate identification to
ensure that the person who asks for the key is the guest registered to that room. In
addition, the staff should remind guests to return keys at check out.
10.4 HANDLING OF MAILS,& FAX
In general, hotels time-stamp all guest mail when it arrives at the property as the
evidence of when the mail was received in case any questions arises on how promptly
the mail was delivered
When mail arrives, front office records should always be checked immediately to see if
the guest is either registered, due to check in, or has checked out
Usually, mail for a registered guest is held in the appropriate room slot in a mail
& message rack, or in alphabetical rack by the guests last names
The front desk staff should notify a guest as soon as possible that he or she has received
mail
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If mail arrives for a guest who has not yet registered, a notation should be made on the
guests reservation card or record & the mail held until the guest arrives
Guest mail that is not picked up or has arrived for a guest who has already checked out
should be time-stamped a second time & returned to its sender
Facsimiles
Front office personnel generally time-stamp any fax received at the property, hold the fax
in the guests mail or message rack, & notify the guest according to the propertys
procedures
Information recorded in the fax log book may list the recipient, the sender, the time the
fax was received & the total number of pages
Front desk staff may also record when the guest was notified, & when the guest picked
up the fax
A similar record is kept of outgoing faxes if the property offers such service
Requires attention to accounting detail, procedural controls & guest credit restrictions
Should be familiar with the nature of cash transactions affecting the front office
accounting system
Tracks room revenues, occupancy percentages & other standard operating statistics
Prepares a daily summary of the cash, check & credit card activities that took place at the
front desk
The night auditor generally works the night shift, from 11.00pm to 7.00am, compiling,
balancing & reviewing the transactions from the previous day
Each front office must decide what time will be considered the end of its accounting day
An end of day is simply an arbitary stopping point for the buisness day so that the audit
can be considered complete through a specific point in time.
Usually the closing time of hotel revenue outlets determines the end of day
Hotels with 24 hour room service & restaurants, the official end of day is the time when
the majority of outlets close
The period from the night audit begins until the audit is completed is usually referred to as
audit work time
GUEST SATISFACTION
CONTENTS
14.0 Objectives
14.1 Introduction
14.2. Guest Satisfaction
14.3 Guest Satisfaction
14.4 Customer Relation
14.4.1 Service a two sided coin
14.5 Delivery of Psychological Service
14.6 Lesson Summary
14.7 Key Words
14.8 Questions to Solve
14.9 References
14.0 OBJECTIVES
At the end of this lesson, students should be able to demonstrate appropriate skills, and show an
understanding of the following:
Insight into guest Satisfaction & dissatisfaction
Customer relations and regarding the service
And, regarding delivery of psychological service
14.1 INTRODUCTION
For any business to have a regular visit of clients, the most important thing is to look into the
matters of guest satisfaction & dissatisfaction. For this there need to be customer relations. As per
the guest needs we have to deliver the psychological service for a better growth in business.
14.2 GUEST SATISFACTION
A hotel guests significance can be seen from the fact that all activities and innovations in a hotel
revolve around one termguest satisfaction. Basically guest needs can be classified as follows.
1. Physiological needs: Related to protection against heat, cold, rain etc. in the form of room
and related to his appetite/thirst and special food requirement.
2. Economic needs: Value for money i.e. is he getting returns worth the value of money
spent by him? How much can he afford?
3. Social needs: Attending functions and gatherings, to meet others, going out with friends.
4. Psychological needs : Enhancement of self-pride, the need for variety
14.3 GUEST DISSATISFACTION
This can be usually because of two reasons classified as follows.
1. Under the control of the hotel: Such as unhelpful staff, cramped conditions and lack of
choice of product i.e. type of accommodation and other service available for offer to the
guest.
2. Beyond the control of the front office of the hotel: Factors such as location, the weather,
other customers and transport problems.
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Guest satisfaction shall ensure repeat business, increased clientele and maximized revenue
for the establishment.
14.4 CUSTOMER RELATIONS
Better known as guest relation in hotel industry, it undoubtedly cannot be anything but providing
hospitality to the guest of the hotel. It can be achieved by using procedures which will improve guest
sales factor. It is important in this connection that we understand the basic principle that service is a
two-sided coin and we must also understand their marketing concept which involves identification
and satisfaction of guest needs.
14.4.1 SERVICE IS A TWO-SIDED COIN
There are two sides to service: (i) Operational side, and (ii) People side.
Most of the hospitality operations do understand the importance of providing basic levels of physical
services such as good food (food to be served hot, etc.) clean rooms and standards facilities etc.
But it is the people side where the major shortfall tends to be. For a serious understanding of
marketing concept and hence satisfaction to guest it may be said that the service provider (staff) is
some kind of an amateur psychologist. Human needs can be arranged according to priorities. Needs
like hunger and thirst come first and must be taken care of first and other needs follow this. Coldness,
rudeness or being ignored leaves some powerful human needs-the needs to be accepted, to belong to
feel secure, to have status, to have recognition, and to the needs to the wanted unsatisfied.
14.5 DELIVERY OF PSYCHOLOGICAL SERVICE
It requires understanding of: (1) customers need for recognition (2) importance of smile
(3) a positive attitude (4) genuineness and (5) an understanding of the importance of customers
expectation
1. Recognition of customers needs: It is vital to pay attention to customers and to demonstrate
that you are paying attention. Aim at individualizing the customer, for example by the use of
the customers name.
2. Smile: Smile is contagious like anger. No Smile goes waste. No matter how bad you feel, you
must keep smiling. Staff must be friendly. Hire right staff with right attitude for your
customers.
3. Think positive: Make sure your staff has positive attitude. They take their lead from you.
Treat your staff in a friendly and fair way. Dont tell your problems to your establishment
4. Genuineness: Genuineness cant be preached and taught. It comes from within like positive
attitude. Wherever possible address the guest by name. Use self-involvement techniques such
as address the guest by name, etc. Genuineness means accepting the guest for what he is
without judgment or censor.
5. Customers expectation: It is a very important point because normally customer
dissatisfaction is not related to the actual level of service provided but to the fact that the
customer did not get what he expected and perceived.