marketing

The management process through which goods and services move fromconcept to
the customer. It includes the coordination of four elements called the 4 P's of marketing: (1)
identification, selection and development of aproduct, (2) determination of its price, (3) selection
of a distribution channel to reach the customer's place, and (4) development and
implementation of apromotional strategy. For example, new Apple products are developed to
include improved applications and systems, are set at different prices depending on how
much capability the customer desires, and are sold in places where other Apple products are
sold. In order to promote the device, the ..

http://umanitoba.ca/faculties/con_ed/coned/humanresources/
With the Certificate Program in Human Resource Management, you can develop the knowledge, methods
and skills necessary to meet the human resource challenges of today's changing workplace and
workforce. With courses developed by top HR professionals and approved for recertification credits by the
HR Certification Institute, the certificate gives you a strong foundation in current HR best practices. It also
prepares you to lead the strategic deployment of human capital in today's corporations, government
agencies, nonprofit organizations and small businesses. The curriculum is overseen by an advisory board
of business and education leaders and approved by the University of California, Berkeley, Haas School of
Business, ensuring your education is relevant and up-to-date. Courses are taught by working human
resource professionals with many years of practical experience.

Human Resource Management requires leadership, teamwork, communication and strategic planning. Our program
provides these skills through seven required and one elective course which will enable you to gain more specialized
knowledge. You will benefit from this program whether you have some work experience or are new to the HR field.
The skills you gain correspond to the HR Body of Knowledge and the seven functional dimensions, as defined by the
Canadian Council of Human Resources Associations (CCHRA - CCARH) and can provide some of the foundational
content needed to pursue the CHRP designation. HRMAM is a founding member of the CCHRA.
Opportunities
The HRM Program provides opportunities for you to:
learn essential concepts and skills that have an impact on human resource management roles.
gain skills that correspond to the HR Body of Knowledge and the seven functional dimensions, as defined by
the Canadian Council of Human Resources Associations (CCHRA - CCARH).
obtain some of the foundation content needed to pursue the CHRP designation.
focus on specific areas within human resource management through your choice of elective courses.
network with practitioners, instructors and peers.
study part-time so you can continue working.
Admission Requirements
Individuals who are relatively new to the human resource management field or those who have some experience but
no formal education in this field, will benefit from completing the program. This program is also appropriate for
individuals interested in learning about human resource issues. To apply to the program you must complete
the Application to Enter Certificate Program and submit to the address indicated on the form.
Program Information
Human Resource Management requires leadership, teamwork, communication and strategic planning. Our program
provides these skills through seven required and one elective course which will enable you to gain more specialized
knowledge. You will benefit from this program whether you have some work experience or are new to the HR field.

The skills you gain correspond to the HR Body of Knowledge and the seven functional dimensions, as defined by the
Canadian Council of Human Resources Associations (CCHRA - CCARH) and can provide some of the foundational
content needed to pursue the CHRP designation. HRMAM is a founding member of the CCHRA.
Several of the courses may be transferred to the National HRM certificate offered by theInternational Personnel
Management Association (IPMA).
You may start your courses in the fall, winter, spring or summer. Courses are offered in a variety of formats to suit the
adult leaner. Evening courses generally run for three hours, one night each week for 12 weeks. We also offer courses
in condensed formats and by distance delivery.
Required Core Courses
MANAGING THE HUMAN RESOURCE FUNCTION
This course introduces the strategic management of the human resource functions within various types of
organizations. While taking into account recent changes in the economic, social and legal environment, it examines
the essential functions of recruitment, selection, performance management, training and development, health and
safety, counselling, union/management relations and compensation.
Contact Hours:
36
Credit Hours:
3
HUMAN RESOURCE LEGISLATION
Provincial and some federal legislation regulating human resource management will be discussed. The course covers
matters arising out of the Labour Relations Act, the Human Rights Code, the Employment Standards Act and related
legislation, the Canadian Constitution, the Workers Compensation Act, the Pay Equity Act and other related labour
and human resource legislation.
Contact Hours:
36
Credit Hours:
3
STAFFING
This course emphasizes the staffing function within the context of the human resource management role in
organizations. The staffing process is dealt with from both an external and internal point of view. Major topics include:
staffing in the context of employment planning, work analysis and legislation; managing human resource acquisition
from external sources, recruitment, selection interviews, employment testing; managing human resource flow internal
to the organization, orientation, probationary evaluation, career planning; and down-sizing, retirement and succession
Contact Hours:36
Credit Hours: 3
EMPLOYEE RELATIONS
This course examines the employee relations framework within Canada including its legal, political, social, economic
and ecological subsystems. Special attention will be given to the ways that managers can work effectively and fairly
with employers and deal with difficult situations in both unionized and non-unionized environments.
Contact Hours: 36
Credit Hours:3
TOTAL COMPENSATION
This course is an introduction to compensation and benefits administration. Attention will be given to the means by
which compensation equity is achieved in organizations. Topics covered include job analysis and design, job
evaluation, development and use of wage and salary surveys and benefit policies and practices. The benefits part of
the course will include a discussion of public and private benefit programs and pension plans.
Contact Hours:
36
Credit Hours:
3
ORGANIZATIONAL BEHAVIOUR
This course is designed to increase your understanding of human behaviour in the workplace. Topics include
leadership, motivation, group dynamics and teamwork, problem solving, organization structure and change
management.
Contact Hours:
36
Credit Hours:
3
ORGANIZATION AND STAFF DEVELOPMENT
This course focuses on contemporary organizational and staff development issues in public and private sector
organizations within Canada. This course will focus on aspects of employer-sponsored learning: competencies, skills
and methods used by Training and Development professionals and the processes of training: needs analysis and
evaluation. The course addresses organizational concerns such as performance improvement, transfer of training,
organizational development and organizing the training function. Current practices and trends are also discussed.
Contact Hours:
36
Credit Hours:
3



Electives
EMPLOYEE COMMUNICATION AND COUNSELLING
This course deals with informing employees on matters which impact their well being as staff members. The topic of
counselling will focus on job problems counselling, employee assistance programs, financial and pre-retirement
counselling and downsizing and employment. The topic of employee communication will deal with communication
theory, orientation and briefing meetings, appeal and grievance procedures, staff newsletters and career workshops.
Contact Hours:
36
Credit Hours:
3
COLLECTIVE BARGAINING
This course reviews models and aspects of the collective bargaining process including preparation, research,
contract interpretation, costing of proposals, bargaining strategy, and negotiating techniques (including positional
bargaining and principled bargaining). Through case studies, you are provided with a hands-on opportunity to
participate in collective bargaining.
Contact Hours:
36
Credit Hours:
3
LEADERSHIP: CONCEPT, PRINCIPLES & APPLICATION
If you are looking to leverage the authentic leader inside you; develop new strategies, techniques, tools, and ideas;
gain greater self-awareness; and enhance your leadership knowledge, skills, and abilities, this course is for you and
offers creative ways of developing leaders who thrive when faced with the demands of the 21st century. Participants
will learn how to generate ideas, explore possibilities, and make them real with meaningful results. Specifically, this
course provides an introduction to the central question of "what is leadership?" Selected philosophical, historical and
contemporary models of leadership theory and practice will be explored and contrasted in a variety of contexts and
disciplines, including leadership skills, styles, and ethics and leadership as a function of management. Hands-on
application of the material presented in the class/text to the student's current/future workplace/career will add to the
relevance of the course.
Contact Hours:
36
Credit Hours:
3
CANADIAN BUSINESS: AN INTRODUCTION
SUPERVISORY MANAGEMENT II
The focus in this course is on the additional skills needed to work in a supervisory position. Key topics include: teams
and team leadership; problem solving and decision making; managing change; performance
management/performance appraisal; counselling and mentoring; planning and the impact of globalization and
computer technology on work.
Contact Hours:
36
Credit Hours:
3
ESSENTIAL COACHING SKILLS
Recognition of Prior Learning
Relevant learning you have gained outside of the HRM Program may be eligible for credit towards the certificate to a
maximum of 50% of the total program hours.
Recognition of prior learning (RPL) may occur in several ways:
Seminar Substitutions
Students in the HRM Program may be granted seminar substitutions. For the seminar to be considered for
substitution it must, in the judgement of the Extended Education, meet the following criteria:
be a skill-building type of learning experience
be directly relevant and applicable to the human resource management field
be offered by a post secondary educational institution or instructor
be a minimum of 6 content hours
taken during time student is enrolled in the certificate program
Documentation of the seminar content, methodology of teaching and instructional resource must be submitted with
a Certificate Course Credit Request Form in advance of the seminar. The administration fee ($75 for 1 day and
$150 for 2 days of seminar substitution requested) must accompany the original request. Proof of attendance must be
submitted upon completion of the seminar.
Exemption/Transfer Credits
Students may be eligible to receive exemptions or transfer credit for courses taken in other Continuing Education
programs or at other post-secondary institutions. A maximum of 50% of program requirements may be obtained this
way. Contact the Program Administrator for more information.
Certification/Graduation
Students have six years from the date of registration in the program to complete the requirements for this certificate.
In order to be eligible to graduate, students must maintain a C average and submit the Continuing Education
Application for Graduation as directed on the form.
The Certificate in Human Resource Management is awarded by Extended Education at the University of Manitoba.