Create Awesome Online Courses: Ultimate Course Planner 1

Ultimate Course Planner

Ultimate Course Planner
Table of Contents:
3. The Foundation: Coming Up With Your Idea
4-5. The Foundation: The Essentials
6-9. Planning Out Your Course
10. Concrete Dates
11. VIP Package & VIP Launch
12. Post Launch
Create Awesome Online Courses: Ultimate Course Planner 2
The Foundation:
Coming Up With Your Idea
What topics am I always asked about?
What is the most common question I get via email?
What is the most common question I get on my blog/show/online
platform?
What is the most common question I get on social media?
What are other folks selling in my niche/on the topics I know?
Create Awesome Online Courses: Ultimate Course Planner 3
1. Theatre Law and Business (I already created this course)
2. How I do my marketing with media
How do I license music for theatre (I already have this course)
N/A I'm not currently positioned as an expert in the niche (although I DO have the
knowledge experience, and track record.
Blog is growing and email list is just starting.
Other lawyers ask me all the time about how I do so much social media, and whether it's
effective.
Lots of other service providers offer coaching and consulting in the law marketing eld. There
are other info products, but nothing in the online, membership based training modality.
The Foundation:
The Essentials
Name Of Your Course:
Whats the big idea (the hook)?
What is your personal experience in relation to what you will be
teaching (your credibility)?
Who is your course for?
What are the problems you are solving AND/OR ambitions you are
helping?
Who is your course NOT for?
Create Awesome Online Courses: Ultimate Course Planner 4
5 Keys to 21st Century Law Marketing
Get more, better clients for your law rm by implementing a 5-part online media marketing system
As a lawyer, I've been successfully implementing this approach over the past 10+ years, and experiencing
success.
Small-rm and solo-practice lawyers who are overworked, under-earning, and who feel pressure on their
time, nances and personal lives.
System will let you:
Develop and implement a media marketing plan that will allow you to
Make More money
Spend less time and energy marketing
Get better quali ed clients
Position yourself as THE expert in your practice area
Non lawyers
Those who don't want to do the hard work of setting up a system and implementing it
Those who want a done-for-you solution
Those who are afraid to WIN at marketing your law rm
Those who don't believe in the power of modern marketing tools, tactics and media
Those in practice areas whose clients and referral sources don't use the internet, social media, etc.
How much will you sell it for?
Whats the value hook? (i.e. are you saving people... Time? Money?
Overwhelm?)
What is the competition for your course? And how will your course be
different from each one of them?
Create Awesome Online Courses: Ultimate Course Planner 5
Undecided: Aiming for $997
This course will show you how to create a marketing system that can be implemented in a
few minutes a day, on a consistent basis.
This will save you thousands of dollars in marketing, web-design, SEO and marketing
consultant services.
Marketing consultants, SEO Firms, Books, and "conventional wisdom"
This is different because it creates a simple, easy to follow system that generates massive
content for your online presence, and allows you to "be everywhere".. Visible as a thought
leader and expert in your eld.
Doesn't cost what these other rms charge for even a single strategy session (need
research)
Demysties the process
Doesn't rely on questionable "black hat" SEO strategies and techniques that can backre
Since you and your team are creating the content, posting it, and keeping the system
working, you are in CONTROL, and can ramp up or down as needed.
Low (relative) Cost, low barrier to entry. Can train your staff to do much of the work
Planning Out
Your Course
Your Core Step-By-Step Modules (map out each one, one at a time)
Module #1: Major Point/Concept
Key Lesson/Piece Of Advice/Step
Key Lesson/Piece Of Advice/Step
Key Lesson/Piece Of Advice/Step
Rookie Mistake #1:
Example:
Module #1: How to choose the right kettle bell
The brands that are the very best
How to order online (and make sure you are getting a good deal)
Try these two exercises to make sure you choose the right one
Rookie Mistake #1: Going too heavy!
Module #1
1.
2.
3.
Rookie Mistake #1:
Create Awesome Online Courses: Ultimate Course Planner 6
See attached mind map for lesson plan.
Module #2
1.
2.
3.
Rookie Mistake #2:
Module #3
1.
2.
3.
Rookie Mistake #3:
Module #4
1.
2.
3.
Rookie Mistake #4:
Module #5
1.
2.
3.
Rookie Mistake #5:
Module #6
1.
2.
3.
Rookie Mistake #6:
Create Awesome Online Courses: Ultimate Course Planner 7
See attached mind map for lesson plan.
Module #7
1.
2.
3.
Rookie Mistake #7:
Module #8
1.
2.
3.
Rookie Mistake #8:
Other types of content to include:
Will you be including templates/swipe copy in your course? (yes or no)
If yes, list below what you will be including:
Will you be including screen casts in your course? (yes or no)
If yes, list below what they will be about:
Create Awesome Online Courses: Ultimate Course Planner 8
No. Some worksheets and forms, will be included
Technical set up for:
Setting up a web-hosting account
Installing WordPress
Installing a theme
Installing appropriate plugins
Creating your rst blog-post
Recording and editing your podcast episodes
Setting up media hosting and uploading
Creating your podcast episode show-notes and posting episode
Shooting and editing video
Uploading video to YouTube and optimizing for SEO
Embedding video on your blog
Setting up social media plugins in browser to allow easy posting
See attached mind map for lesson plan.
Will you be including a resource guide as part of your course? (yes or
no)
If yes, what will be included in the guide?
Will you be including additional bonuses in your course (interrogations,
bonus templates, Q&A session, etc.)?
If yes (and you should have at least a couple!) list them below
Create Awesome Online Courses: Ultimate Course Planner 9
Undecided. If I do, it will be a product recommendations guide with afliate links
Also possibly some books, publications, and other websites.
Yes.
Live Q&A sessions (VIP Only)
1-on-1 coaching evaluation(VIP only)
e-book: The Podcast Blog & New Media Producer's Legal Survival Guide (already exists)
"y on the wall" video of me creating my podcast, with narration/explanation audio track.
Concrete
Dates
My course will be recorded, edited and ready to go by (list the date):
My first launch video will go live on this date:
My cart will open on this date:
My VIP launch will conclude on this date:
Create Awesome Online Courses: Ultimate Course Planner 10
April 1, 2014
April 5, 2104
April 11 2014 -?
April 25, 2014 -?
VIP Package
& VIP Launch
The bonuses I will include in my VIP package are:
My first launch video topic:
My second launch video topic:
My third launch video topic:
Who is going be in charge of Customer Service during your launch
Create Awesome Online Courses: Ultimate Course Planner 11
My V.A. (philippines), and my wife, if needed.
Live Q&A sessions (VIP Only)
1-on-1 coaching evaluation(VIP only)
My custom voice-over recording of your podcast intro script.?
Old School vs. New: Modern law rm marketing tools and tactics. (rookie
mistakes old-school marketers make in the 21st century legal marketplace)
How I used modern media to supercharge my law practice and create a steady stream of
quali ed clients and referrals.
Creating your ideal client avatar and getting ready for laser-focused communication with
your target market.
Post Launch
List three different titles/topics for your epic webinar:
1.
2.
3.
Who would be IDEAL affiliates/jv partners to promote your course (list
below)?
Create Awesome Online Courses: Ultimate Course Planner 12
Podcast your way to better clients and referrals
Requires some research.
Podcasting
What IS a Podcast?
Why Podcast?
What to podcast about
subject matter
formats
Objections
Not expert enough
Don't like my voice
Who am I to talk about this stuff?
Subject is too small (or big)
Too many others out there
How to podcast
Overview
Basic setup and workow explained
(infographic or slides)
Prep
Recording
Post production
Publishing
Promoting
What you need (Infrastructure
Domain Name
Web Hosting
Wordpress Installation Plugins
Powerpress
Cache?
Social Media Tools
Analytics
Pretty link Tutorial?
Artwork
Set up on iTunes?
(Does this follow episode creation?
Media Hosting
What you need (Equipment and Software)
Microphone
Low end Headsets, etc
Mid range
ATR 2100 USB
Blue snowball
Blue yeti
High end
Heil PR-40
Electro-Voice RE 20
Shure SM ???
And others....
Headphones
Recording software or
device
Audacity
Lame plugin setup and installation
Or use other mp3 encoder
Stand alone device
GarageBand
iOS options
Boss jock
Built in recorder
Other solutions
More advanced equipment
Mixers
audio cue software for live-to-drive approach
Computer interface for skype, etc.
Planning the show episodes
tools
Mindmap or Outlining
Text Editor
etc.
Show Structure
Intro
Welcome
Core content
Tell 'em what you're gonna tell 'em
Tell 'em
Tell em what you told em
Announcements and Housekeeping
Tease next episode
Goodbye
Outro
Record the Episode
Tutorial / case study?
Getting used to the sound of your own voice
Breathing, diction, and slowing down
Tip: stand up!
Tip: speak to your avatar 1:1. Be
conversational, not pedantic.
Edit the episode
Audacity
Garage band
Tip:back to front approach
Export
publish the episode
Post process
Levelator
Auphonic.com
encode
Lame encoder
Adapter
MPEG streamclip?
iTunes
Id3 tags
Upload
Create Blog Post and link to audio le
Promote the episode
When to podcast
How often
Day of the week
Time of day
Legal and Ethical Considerations