MALAD KANDIVLI EDUCATION SOCIETYS

NAGINDAS KHANDWALA COLLEGE OF COMMERCE, ARTS AND

MANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA
COLLEGE OF SCIENCE
RE-ACCREDITED BY NAAC WITH A GRADE &
ISO 9001:2008 CERTIFIED

A PROJECT
ON

Corporate Strategies of Samsung

In the subject Strategic Management
SUBMITTED TO
UNIVERSITY OF MUMBAI,
FOR SEMESTER I OF
MASTER OF COMMERCE
MANAGEMENT
BY
Veenal Dsilva
Div: B roll no: 28
UNDER THE GUIDANCE OF
Ms. Meha Todi
YEAR - 2014 15


e-mail : nagindaskhandwalac@hotmail.com / ancyjose@vsnl.net Tel. : 28072262 / 28085424
Website : www.khandwalacollege.ac.in 28013433 / 28086427







Tele fax: 28650461
MALAD KANDIVLI EDUCATION SOCIETYS
NAGINDAS KHANDWALA COLLEGE OF COMMERCE, ARTS AND
MANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA
COLLEGE OF SCIENCE
RE-ACCREDITED BY NAAC WITH A GRADE &
ISO 9001:2008 CERTIFIED

Bhavishya Bharat Campus, S.V. Road, Malad (West), Mumbai 400 064.

DECLARATION BY THE STUDENT
I, Veenal Dsilva student of M Com Part-I Roll Number 28 hereby declare that the project
for the Paper of Strategic Management
Corporate Strategies of Samsung
submitted by me for Semester I during the academic year 2014-15, is based on actual
work carried out by me under the guidance and supervision of Ms. Meha Todi
I further state that this work is original and not submitted anywhere else for any examination.

Signature of Student
EVALUATION CERTIFICATE
This is to certify that the undersigned have assessed and evaluated the project on
Corporate Strategies of Samsung submitted by Veenal Dsilva Student of M Com
Part-I.
This project is original to the best of our knowledge and has been accepted for Internal
Assessment.


Internal Examiner External Examiner Principal
Ms. Meha Todi

NAGINDAS KHANDWALA COLLEGE
Internal Assessment: Project 40 Marks

Name of the Student

Class

Division

Roll
Number.
First name : Veenal
Fathers Name:
Surname : Dsilva

M COM
PART I
B 28

Subject: Strategic Management

Topic for the Project:


Marks Awarded Signature
DOCUMENTATION
Internal Examiner
(Out of 10 Marks)

External Examiner
(Out of 10 Marks)


Presentation
(Out of 10 Marks)


Viva and Interaction
(Out of 10 Marks)



TOTAL MARKS (Out of 40)




Acknowledgement

I would like to add a heartfelt word for the people who have helped me in bringing out the
creativeness of this project.
Respected guide Ms. Meha Todi, Nagindas Khandwala College for her undeterred guidance for
the completion of the report.
My parents need special mentions here for their constant support and love in my life.
I also thank my friends and well wishers, who have provided their whole hearted support to me
in this exercise. I believe that this Endeavor has prepared me for taking up new challenging
opportunities in future.















CONTENTS

SL.N0. PARTICULARS PAGE NO.
CHAPTER 1 - INTRODUCTION
1.2 Telecommunication Industry 1-6
1.3 Introduction to Samsung 7-11
CHAPTER 2 - MAIN THEME OF THE PROJECT
2.1 Research Methodology 12-13
2.2 Scope of the Study 14
2.3 Objectives of the Study 14
2.4 Limitations of the Study 14
2.5 Review of Literature 15-23
CHAPTER 3 DATA ANALYSIS AND FINDINGS
3.1 Market Share of Samsung Mobiles, 2014 24-27
3.2 Corporate Strategies of Samsung 28-34
3.3 Findings 35-37
CHAPTER - 4 SUMMARY OF THE STUDY
4.1 Conclusion 38
4.2 Recommendations 39
APPENDICES
5.1 Bibliography 40