Dear sir / madam,

We are doing a brief survey to find out about Customer buying behavior of hair care products in
health and glow. We would be grateful if you could spare a few minutes to participate in it. Thank
you for your cooperation.
Name
Gender
a. Male
b. Female
Age
a. Below 20 years
b. 20 25 years
c. 25 30 years
d. 30 35 years
e. 35 40 years
f. 40 and above
Marital status
a. Married
b. Unmarried
Occupation
a. Student
b. Self-employed
c. Salaried
d. Others
Income level
a. Less than 5000
b. Rs.5,000 10,000
c. Rs.10,000 15,000
d. Rs.15,000 20,000
e. Rs.20,000 and above

1. What type of hair do you have?
a. Curly
b. Straight
c. Frizzy
d. Wavy
e. Flat
f. Other
2. Is your hair
a. Oily
b. Dry
c. Normal
d. Rough
e. Combination
3. What type of shampoo do you use?
a. Anti-dandruff
b. Oil control
c. Normal shampoo
d. Texture changing (softer hair)
e. Other
4. Which brand you use for shampoo?
a. Dove
b. Garnier
c. LOreal
d. Himalaya
e. Others
5. Do you use conditioner?
a. Yes
b. No
6. Which brand you use for conditioner?
a. Dove
b. LOreal
c. Garnier
d. Others
7. Which brand you prefer for Hair oil?
a. Dove
b. Himalaya
c. Parachute
d. Others
8. Which brand serum or gel you use for hair styling?
a. Livon
b. Silk n shine
c. Others
d. None
9. How frequent you use shampoo & conditioner?
a. Daily
b. Weekly
c. Bi-weekly
10. How frequent you use serums, gels & oil?
a. Daily
b. Weekly
c. Bi-weekly
d. Monthly
11. Do you use hair colors?
a. Frequently
b. Occasionally
c. Never
12. Which brand you use for hair color?
a. LOreal
b. Garnier
c. Revlon
d. Casting
e. Others
f. None

13. My buying decision is influenced by?
a. Family
b. Celebrities
c. Friends
d. Social Media
e. Others
14. How long you have used the same brand of hair care product?
a. Less than one year
b. 1 3 years
c. 3 6 years
d. More than 6 years
15. What attracts you to buy hair care products from health n glow?
a. Offers
b. Vouchers
c. Gifts
d. Others
16. How you came to know about offers on hair care products in health n glow?
a. Newspapers
b. Magazines
c. Internet
d. Others
17. How would you rate the availability of health care products in Health n Glow? (on scale of
10)(Where 1 is poor & 5 is excellent)
a. 5 (Excellent)
b. 4 (Very Good)
c. 3 (Good)
d. 2 (Average)
e. 1 (Poor)