IMS-63314-INTERNAT

TIONAL E- BUS
SINESS
Cou
urse MARKKETING
Profeessor Tevfikk Dalgic
T
Term Springg
PLEAS SE CHECK UTD
U CLASSROOM ALLOCATIONS
Meettings
AT TH HE UTD WEBB SITE

Profeessor’s Contaact Informatiion

one 972-883
Office Pho 3 2770
Other Phoone
Office Locatiion SOM 4.416
Email Address tdalgic@
@utdallas.eduu
urs
Office Hou Please send
s me an e-mail to set upp an appointm
ment
Otther Informatiion Please check
c your WebCT
W e-mail regularly forr updates and other info

General Course Information

Prre-requisites, Co-
reequisites, & otther IMS-63310 and MKT
TG 6310 or with
w the approoval of the Proofessor.
restrictiions
This is a graduate coourse to underrstand the inteernational asppects of e-
Coourse Descripttion
businesss within the context
c of gloobal marketinng.

This coourse emphassizes that anyy company willl be able "to do d better" in
servingg its customerrs around the globe, if it efffectively appliies the princip ples
of Globbal E-businesss marketing anda its method ds by taking into account ofo
differen
nces, variationns and chang ges in Macro-e environmenta al factors.
The ultimate course objective is to t provide a fo oundation com mposed of the e
essential concepts required
r for th
he use and ap pplication of systems
s and
technollogies found in the Global E-business environment
e in
n general and d
internattional marketing in particullar. More deta ailed objective es include:
1. To appreciate the e changes in organizationa
o l opportunities and
expecta ations createdd through the use of Globa al E-business marketing
processses enabled by b integrating g information systems,
s telecommunicatio ons
and inteernet-based technologies
t t
towards their international business
objectivves.
2. To understand wh hat a Global E-business
E syystem is, what the compon nents
Leaarning Outcom
mes
are, and how Globall E-business systems
s interract with and support all
aspectss of internatio
onal marketing g activities.
3. To gain an undersstanding of th he functions of o the various types of
hardwa are, software and
a telecomm munications and a their usess to enable an nd
supportt integrated, Global
G E-busiiness processses in internattional markets.
4. To im
mprove criticaal thinking skillls in terms off how computters interface with
an interrnational orga
anization, and d how such an n organization n can gain a
sustainable competitive advantag ge globally thrrough the app plications of
technollogy to Globa al E-business processes.
5. To gain practice inn communica ating ideas bo oth in oral andd in written forrms
(Class discussions, class Internett applicationss and Group research pape ers).
Please note that thiss is not a proggramming cou urse, neither a course
intendeed to provide technical
t detaails. Its main approach is fromf the
internattional businesss administration point of view.
v
 Required Texts & There is not a textbook available in the market to cover the issues we will study.
Materials Appropriate articles, news items, reports etc. will be provided during the term.

Assignments & Academic Calendar

[Topics, Reading Assignments, Due Dates, Exam Dates]
PLEASE NOTE THAT THIS SYLLABUS IS A GENERIC ONE
AND WILL BE ADAPTED ACCORDING TO THE UTD
CALENDAR DURING THE FIRST CLASS.
The main heading of the course will be composed of:

1-The Nature of E-Business; marketing strategy and international

business environment. Business-to-business marketing online.
2-The Internet and its impact on international business in general,
marketing in particular: Buyer behavior in online environment.
3-The Internet and E-Value Chain-Market Targeting, market information.
Is E-Business a paradigm shift or just a technology change?
4-International Marketing Strategy and E-Business; foreign market entry,
internationalization.
5-International Competitive Strategy in electronic environment-
applicability of traditional competitive models to the Internet.
6-Relationships, networks and strategic alliances in an Internet world-
management of relationships and trust, Internet networks and physical
networks, strategic alliances in market place.
7-The International Environment of E-Business-Legal and tax issues,
intellectual property rights, The Internet and taxation.
8-The Political Minefield of Market Space-Impact on Government of
market space transactions, international trade diplomacy, The Internet
and national sovereignty.
9-Accomodating culture in international business strategy-dimensions of
culture and the Internet, Hofstede, Trompenaars, other thinkers and
Internet adoption, Cultural aspects of consumer behavior and the Internet.
10-Marketing Tactics and the E-Business-products, services and pricing
and the Internet, adapting the offerings to global E-business.
11-International E-business distribution and logistics-international Internet
exchanges and auctions, value chain configurations decisions in E-
business distribution.
12-Effective International promotion strategies using the Internet-
communication models, promotional strategy, effective web sites,
promoting the web site, promotion on the web, direct marketing via the
web.

The Professor has a right to make changes in the syllabus according

to the new developments and time-table requirements

COURSE EVALUATION METHOD

1-Group Projects and presentations-40 percent

2-Internet applications in the class-20 percent
3-Study enhancement Quizzes-(unannounced, short quizzes)-20
3-Attendance-10 percent
4-Class participations and open discussions-10 percent.
PROJECT REQUIREMENTS AND REFERENCING GUIDE

PROJECT SIZE-Project is expected to be minimum 15 single pages with double-space and

template Times New Roman 12 size excluding charts, appendices etc. by using the following
referencing guide.

Good luck

Prof. Dalgic

This guide is based on Turabian's A Manual for Writers of Term Papers, Theses, and
Dissertations 6th ed. 1996.

Examples are shown for books, articles, and online resources. Bibliography items are listed
alphabetically at the end of the research paper. Items are referred to in the body of the paper using
the Footnote or In-Text style.

Guide for Citing Resources—Turabian Style

1-Electronic Information sources:

A-Full-Text Article
[from online database]

Bibliography: Nussbaum, Bruce. "Maya Lin's World." Business Week, 18 December 2000. Available from
Academic Search Premier, Item 3848251.Http://www.lib.ohio-state.edu/cgi-bin/redirect.cgi?dbn=268.
Accessed 13 July, 2002.

Footnote: Bruce Nussbaum, "Maya Lin's World." Business Week, 18 December 2000. Database on-line.
Available from Academic Search Premier, Item 3848251. Http://www.lib.ohio-state.edu/cgi-bin/
redirect.cgi?dbn=268. Accessed 13 July, 2002.

In-Text: (Nussbaum, 2002)

B-Web Site

[no examples or information given for citing Web pagesin Turabian 6th edition .] For more information on citing
online resources, please see:

net.TUTOR Quick Guide: Citing Net Sources

<gateway.lib.ohio-state.edu/tutor/les7/guide.html>

2-Hard Copy Publications

C-Book
(One author)

Bibliography: Wurman, Richard Saul. Information Anxiety 2.Indianapolis, IN: QUE, 2001.
Footnote: Richard Saul Wurman, Information Anxiety 2 (Indianapolis, IN: QUE, 2001), 71.

In-Text: (Wurman 2001, 71)

(Two to three authors)

Bibliography: Strunk, William, and E. B. White. The Elements of Style. New York: Macmillan, 1972.

Footnote: William Strunk and E. B. White., The Elements of Style. (New York: Macmillan, 1972), 27.
In-Text: (Strunk and White 1972, 27)

(More than 3 authors)

Bibliography: Russon Kim, Anne Bard, Tony O’Brien and Sue Taylor Parker, eds. Reaching Into Thought
: The Minds of the Great Apes. New York: Cambridge University Press, 1996.

Footnote: Kim Russon and others, eds., Reaching Into Thought : The Minds of the Great Apes. (New York:
Cambridge University Press, 1996), 134.

In-Text: (Russon and others, 1996, 134)

D-Published Proceedings
(Author and editor named)

Bibliography: Summey, Terri Pedersen. "Translating Information Competencies from High School to
College." In: First Impressions, Lasting Impact: Proceedings of the Twenty-eighth National LOEX Library,
Instruction Conference Held in Ypsilanti, Michigan 19-20 May 2000, edited by Julia K. Nims, 135-138.
Ann Arbor, MI: Pierian Press,2002.

Footnote: Terri Pedersen Summey, "Translating Information Competencies from High School to College,"
in First Impressions, Lasting Impact: Proceedings of the Twenty-eighth National LOEX Library Instruction
Conference Held in Ypsilanti, Michigan 19-20 May, 2000, ed. Julia K. Nims, 135-138. (Ann Arbor, MI:
Pierian Press, 2002), 136.
In-Text: (Summey, 2002, 136)

E-Journal Article

Bibliography: Davis, Philip. "The Effect of the Web on Undergraduate Citation Behavior: A 2000
Update." College & Research Libraries 63 (January 2002): 53-60.

Footnote: Philip Davis, "The Effect of the Web on Undergraduate Citation Behavior: A 2000 Update,"
College & Research Libraries 63 (January 2002): 57.

In-Text: (Davis 2002, 57)

F-Magazine Article

Bibliography: Chelminski, Rudy. "Unearthing Athens' Underworld."Smithsonian, 33 November 2002,

120-125.

Footnote: Rudy Chelminski, "Unearthing Athens' Underworld," Smithsonian, 33 November 2002, 122.

In-Text: (Chelminski 2002, 122)

G-Newspaper Article

Bibliography: [rarely listed separately in a bibliography if cited only once or twice.]

Footnote: William Broad, "For Parts, NASA Boldly Goes..on eBay," New York Times, 19 July 2002, 24.

In-Text: (New York Times 19 July 2002)

H-Thesis or Dissertation

Bibliography: Iyer, Naresh Sundaram. "A Family of Dominance Filters for Multiple Criteria Decision
Making: Choosing the Right Filter for a Decision Situation." Ph.D. diss., Ohio State University,
2001.

Footnote: Naresh Sundaram Iyer, "A Family of Dominance Filters for Multiple Criteria Decision Making:
Choosing the Right Filter for a Decision Situation" (Ph.D. diss., Ohio State University, 2001), 52.

In-Text: (Iyer 2001, 52