THE

PROPOSAL
Ardelia Djati Sara ! Bavner Donaldo ! Christopher Kevin
Prasetiya Mulya Business School 2013
Table of Contents
Table of Contents i
Executive Summary 1
Company Prole 2
Background 2
Vision Mission 3
Our Social Values 4
How It Works? 5
SWOT Analysis & Challenges 6
Operation Management 7
I-P-O Analysis 7
Additional Production Information 8
Marketing Management 9
Market Big Picture 9
S-T-P Analysis 10
Marketing Mix 11
Competitive Advantage 14
The Community 14
Human Resource Management 15
Organization Structure 15
Special Empowerment 18
Financial Management 19
Initial Investment 19
Worst Condition 20
Normal Condition 23
Best Condiition 26
Development Strategy Plan 29
Short Term Plans 29
Long Term Plans 30
Social Mapping 31
i
EXECUTIVE
SUMMARY
PANDITRA NUSANTARA is a company that involved in green business, which
produces organic fertilizer in order to develop and increase the quality of
Indonesias agriculture sector in the future. This business was made by some
Prasetiya Mulya Business School students, which have similarity in the point of
view about Indonesian agriculture condition.

An example of our concern is about the decreasing quality of common agricultural
products like vegetables. The use of pesticide is so common among farmers in villages.
We knew that the high usage of pesticide could endanger humans health. Hence we see
there are many opportunities that could be developed in Indonesia to improve the
agricultural sector and one of them is by providing Organic Fertilizer.

PANDITRA NUSANTARA has the purpose of creating more prosperous life for rural
communities and also increasing their quality of life. Were also aware and trying to nd
the best way to educate the rural communities with appropriate knowledge for them
about agricultural in order to make the production process more effective and efcient.
We want to develop the human resources also, which is the local people, farmers and
housewives. Based on our research, the use of inorganic fertilizer in Indonesia destroyed
the soil structure. The older soil the harder the structure, and extremely, it cant be used
as the place to plant anything. Inorganic fertilizers also have effects on the output, which
contaminated the freshness and nutrients, thus gave bad impacts to health. We believe
that we will solve those issues by repairing soil structure and the quality of the output. It
could bring a better effect on the next generation of Indonesian.
1
COMPANY PROFILE
It was all started on February 2013, when we were just nished our one-month project in two
villages, Babakansari and Sukaluyu, Cianjur, West Java. We participated in a program called
Community Development, held by Prasetiya Mulya Business School. The idea of making a
kind of organic fertilizer came out after we live with the local people and got these insights:
most of them are farmers, theyre not well-educated, and they burnt waste a lot. The local
farmers mainly depending the income for the family from their farm. But seeing the condition of
the soil and the crops was a terrible experience. Moreover, they didnt realize that after using
inorganic fertilizers and pesticides the condition of soil was deteriorated.

During the live-in period, one of us already held a basic agricultural and home gardening
training once in each village. The participants were local housewives and we could see that
they were happily earned new knowledge about waste management and how it can be used
as the input in making organic fertilizer. Seeing a big opportunity to help more people, we
united our vision mission, created a business plan, started to do research, and implemented
what weve got at campus.

This business is mainly a social business, caused by the direct interaction with the target
consumers (local societies) and the aim of empowering them to be more productive. Were
giving more values. PANDITRA NUSANTARA also sees the condition of local resources
especially the natural ecosystem, which are worsening from time to time caused by the use of
tractor plowing instead of using buffaloes. Local farmers arent aware with this issue.

We are here to develop and improve the knowledge and skills of the farmers and
also giving back the best to our nature, which belongs to Indonesians.
2
! BACKGROUND !
COMPANY PROFILE
Our Vision :
To be a leading agribusiness company with its enhancement in the
power of human resource, nature, and product, with the aim to develop
and improve Indonesias Agricultural Sector.

Our Mission :
Be a major partner for small and medium-scale farmers to develop their
productivity, providing education, and bring prosperity in life




Were not only developing agricultural resources, but also human
resources
We are the liaison between the educator and the local farmers
We develop the medium & small-scale agricultural sector, making an
effective development
3
! VISION MISSION !
! WHY PANDITRA NUSANTARA? !
COMPANY PROFILE
4
! OUR SOCIAL VALUES !
Green Planet
Panditra Nusantara believes, by using the green product, such as Organic Fertilizer is one
of the way to keep the environment in green way. The use of inorganic fertilizer on farmers
community lead to a destruction on soil structure.

Great People
Panditra Nusantara believes, develop the people, especially small and medium scale
farmers, could lead to a better future on Indonesias Agriculture sector. We believes, if we
develop the people, it could bring to be more competitive before facing the globalization.

Good Prot
As a business, we also believes that we need a good prot. A good prot means, Panditra
Nusantara also to create value and get the prot to be as a sustainable business.
We also believed, when this three social values of Panditra Nusantara are fulll, it could
lead to a sustainability for us.

It doesnt have to be new and
unique, its all about how we can
add new value through the
existing resources and
environment.
COMPANY PROFILE
As you can see from the graph above, we divided system into three parties, which consist of
Producer (Panditra Nusantara), Mediator (Educator), and Farmers (Educators Target). The
relationship of these three parties are explained below :

Relationship between Producer and Farmers
Farmers and their society will provide us with the waste as the input, that comes from household
and farm waste. Theyre will be paid for this activity. The input will be used for production. The
results of the proceed production will be Organic Fertilizer and Methane Gas, which will be used
by the local society. At some time, farmers will make low rate payment to purchase the fertilizer
and using methane.

Relationship between Producer and Mediator (Educator)
Mediator will be involved in educating farmers by providing knowledge based on the needs of
society. Beside that, Producer and Mediator will be having a partnership to develop the society,
which is targeted to be small and medium scale farmers.

Relationship between Mediator (Educator) and Farmer
Mediator will act as educator for the farmers. However, Panditra Nusantara will build farmer
communities with some benets, including agricultural education from the Mediator, about how
to make improvement and how to make production process efcient.
5
! HOW IT WORKS? !
SWOT
ANALYSIS+
CHALLENGES
Challenges :
" Resistance from farmers and local people
" Difculties in changing local mindsets
" Difculties in nding proper markets ( consumers and
distributor)
" Difculties in competing with current competitors (direct
& indirect)
Strengths :
" We know how to hook small and medium scale Farmers
" Have a great social value
" Have connection to educators
" Organic fertilizer more popular with farmers
" Easy to nd the input (waste resource)
" Repairs the physical, chemical and biological characteristics of
plant
Weakness :
" Easy to imitated
" Lack of
experience
" Lack of
knowledge
Threats :
" A new entrants
" Followers from
big company
" Market
competition
" Middlemen fraud
Opportunities :
" Chance to increaser farmers level of life quality
" Making agriculture as one of important sector of in
Indonesias revenue
" Many organizational or rms that care with go green
" Need of huge number of Organic Fertilizer (48,4 million
fertilizer)
" There are lots of skill full local housewives who are still
unemployed
OPERATION
MANAGEMENT
The image above illustrates the Input-Process-Output Process in Panditra Nusantara
Operation Process. Firstly, the input are the waste that came from household and farm
waste, which will be grouped based on their nutrient at the Waste Reception Center, that
located at each village.

Secondly, the process will be started by doing digestion process. The combination of input
will be inserted to the tank and will mixed up with activator. Thirdly, by using the bioactivator
such as compost bacteria, we enter the mixing process. The last one, therell be a reaction
between the bioactivator (fermentation process), which will create heat as its side result.

The result of this process is the liquid fertilizer (the main product), which is the liquid part of
the result. The other form (solid one) can also be used as another kind of fertilizer.
Furthermore, the Methane Gas, which the result of fermentation process will be put into a
storage and can be used to support the household, if it being distributed (side project in the
future).

7
I P O ANALYSIS
The image above represents the blueprint of Waste Reception Center, or called Pusat
Penampungan Limbah (PPL). The PPL will be located at each of our target village. This blueprint
dont illustrate the place as a factory (large scale production), but as an illlustration of home industry
scale.

8
Waste Reception Center Blueprint
The image above shows the blueprint of a fermentation tank. Inside this tank, the collected waste
will be processed with additional bioactivator, with the aim to produce the liquid fertilizer and the
methane gas. The tank will be maed of alumunium, which is the best material to be used and in
accordance with this process. The fermentation tank will be located in Sukaluyu only. In 2017
(long term plan) well add another fermentation tank to the place.
Fermentation Tank Blueprint
MARKETING
MANAGEMENT
Our market : FARMERS.

Our target market has to be educated. They have to pay attention to their health,
others health, and the environment. The geographical analysis is used in the steps of
selecting target area and target consumers. Sukaluyu and Babakansari villages are
selected as the two-rst places for us to execute the pilot project. These areas are
selected based on our previous knowledge and experience in communicating with
the local villagers. Another reason is our concern about their primary income source :
working as farmers. Farmers are not only about rice farmers, but also horticultural,
vegetables, poultry, and dairy farmers. In the beginning of the business, well be more
concern to farmers who grow food-crops.

The main concern is they arent concern about the current soil structure and their
crops quality. How would the soil condition be in the next 10 years? Really, a proper
education is urgently needed to open their eyes. Caring more about the environment
is an investment for a better future of the next generations.

9
Market BIG PICTURE
MARKETING
MANAGEMENT
10
S T P
ANALYSIS
SEGMENTATION & TARGETING
Our strategy in determining the targeting is based on how we grab the area. Thus it
is based on geographic.

The table above shows the target market which is based on the targeted area and
future planning. We also provide you with the information on how we grab the
consumers. Like weve explained before in the previous section, well be focusing
on the farmers (food-crops) which live in the area of Cianjur district, West Java.
MARKETING
MANAGEMENT
10
S

P

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L
Y
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POSITIONING
POSITIONING & COMPETITOR ANALYSIS
PANDITRA NUSANTARA is a social entrepreneurship engaged to
develop the agricultural sector, especially small and medium-
scale farmers, through the development of agricultural
resources, human resource enhancement,
education for farmers, and farmer communities
PUMA is an organic fertilizer brand that emphasize the use of
household and agricultural waste as its input to enhance the
protection of environment.
The graph below shows a positioning map based on our analysis on direct and indirect
competitors of PUMA. The direct competitors are organic liquid fertilizers and the indirect
ones are other types of fertilizers, which are organic or inorganic solid fertilizers. The graph is
divided into four parts, which consist of Organic, Inorganic Fertilizers, Generalized Product
(fertilizers that are produced and can be used for various kinds of food-crops & forestry
plantation), and Specialized Product (fertilizers that are produced and can be only for certain
kinds of food-crops & forestry plantation).

There are ve main ofcial Indonesian government fertilizer producers in the market, which
are Pupuk Sriwidjaja, Pupuk Kujang Cikampek, Pupuk Kaltim, Petrokimia Gresik, and Pupuk
Iskandar Muda. Theyre all run under the holding company of PT PUPUK INDONESIA, Tbk.
Their products are subsidized by the government, resulting the lower prices than private
producers. Each company has its own target consumers based on geographical area.
MARKETING
MANAGEMENT
PRODUCT

11
MARKETING
MIX
PUPUK MASYARAKAT
Organic fertilizer made from household waste and
agricultural waste.

This fertilizer contain three main nutrients for any kind of
plants, which are Nitrogen (N), Phospat (P), and Potassium
(Kalium/K). Below are the organic waste that can be used to
make this fertilizer, each with its own nutrient.
Kalium (potassium) # for the purpose of results quality & quantity.
Sources :
$ Coconut bers
$ Tea leaves
$ Rice leaves
$ Other agricultural waste
Nitrogen # for the purpose of crops growth. Sources :
$ Beans family, berakar bintil
$ Azolla family, lichen on rice elds
$ Animal waste
Phosphate # for the purpose of trunk/stems strength. Sources :
$ Bones (P & Ca)
$ Egg shells
$ Snail shells
ONE FOR ALL
PUMA has the advantages that each nutrient
brings. Thats why it is called one for all
fertilizer. One added advantage is this
organic fertilizer can repair soil structure and
make it more fertile and friable.
The composition :
N : 50%
P : 20%
K : 30%

We provide various volumes for consumers
in accordance with each persons needs.
Netto :
500 ml (spray)
For individual use (home gardening or small
scale farm elds).

250 ml (bottle)
A rell bottle for individual/small amount
usage.
500 ml (bottle)
A rell variety for medium use.

1000 ml (bottle)
A rell type for large scale usage, commonly for farmers
with large scope of production. Will be using large spray
equipment specically for farmers use.
MARKETING
MANAGEMENT
12
MARKETING
MIX
PLACE

PUMA will be delivered to farmers in each selected

village. Not only farmers, PUMA can be purchased
by housewives or any individual inside and outside
the targeted area. Purchases can be done through
PANDITRA NUSANTARA or through farmers as
resellers. Places: fertilizer/farmers shop.

PRICE

We determine the price based on our research towards our closest competitor, which is
actually rstly act as the mediator for us. Below is the price list, which is common for
such organic fertilizer type. We choose to deliver our products with lower prices than
our closest competitor, to generate more awareness and then trust from consumers.

500 ml (spray) # Rp 65,000
250 ml (bottle) # Rp 30,000
500 ml (bottle) # Rp 60,000
1000 ml (bottle) # Rp 87,500

MARKETING
MANAGEMENT
13
MARKETING
MIX
PROMOTION

PANDITRA NUSANTARA has several promotion strategies, which are selected carefully based on
the target market behavior.

Well provide education for farmers and other local villagers through theoritical dan
practical trainings. The activity will lead to improved mindset and skills of the target
consumers.
Well provide free fertilizer-spray equipment for farmers (for large scale usage), which can
only be relled with PUMA. This activity is selected to provide target consumers with
comfortable way of using PUMA. Implicitly, this activity will lead to more and more
purchases of PUMA to rell the spray equipment. A research of making this technology will
be researched through proper preparation.
Providing farmers with additional elds as the means for them to do PUMA trial. The elds
are provided on the phase of initial training for farmers.
Well hold a dangdut concert as the main activity to promote PUMA in each target village.
This event will also be a place where farmers and local villagers can spend their leisure time.
The selected music genre is based on the interest of local people.
Well provide the farmers and local housewives an additional family income source,
which come from the prot of being PUMA reseller. Besides giving local families more life
income, well benet from the increased sales done by the societies and word of mouth.
Well distribute the products through selected fertilizer/farmers shops and provide
promotional packages to middlemen to attract them"
Making partnership agreements and projects with companies who have CSR program,
which concerning on environmental and health issues.
Cooperating with government of Sukaluyu sub-district or Cianjur district (Prosperity of
Farmers division), with the aim to develop local farmers and local signature creation.

MARKETING
MANAGEMENT
We believe that this business will bring lots of advantages for several stakeholders,
because we provide more and more values! Advantages for each stakeholder are
written below.

Panditra Nusantara
Enhancing social entrepreneurship
Empowering the values of Great People, Green Planet, Good Prot
Enabling sustainable business process through human empowerment & the
protection of environment
Society
Local society get the attention of caring more about the greenery of their living
residency.
More economic empowerment through additional income source (PUMA resellers,
decreasing unemployed people)
Environment
Helping local government to enhance the environmental regulations
Cleaning the areas from high polluted air caused by burning waste/trashes
Social
Improving small & medium-scale agricultural sector, starting from West Java
Decreasing the number of urbanization
Human resource empowerment local villagers



Our Target : Community of small and medium scale farmers
Advantages for society :
Exchanging knowledge between farmers
Good relationship between farmers
Opportunity to get a lower price from collective seeds purchases
Lower price in buying PUMA
Economic empowerment through the adding of familys income source #
PUMA resellers
14
Competitive
Advantage
The
COMMUNITY
HUMAN RESOURCE
MANAGEMENT
Based on illustration above shows the organization structure in Panditra Nusantara. The division will
be divided to 5 core division, which is Operation, Human Resource, Marketing, Research and
Development, and Finance.

We also put the relationship between Board of Directors and Shareholder, which is coordinated by a
commissioner as the representative from all shareholder.
This structure we hope will be establish after 2 years of operation process. Because we believes to started
this project, we need an efcient process, so for the earlier times of this project will be handled by us by
handling multiple position, to cut the cost.

Here is some description between any part that involved in Panditra Nusantara :
Board of Directors
This structure will consist of CEO (Chief Executive Ofcer) with the other Chiefs, such as COO, CMO,
CHRO, CRDO, and CFO. This part have a responsibility to create a strategy plan in short and long term for
Panditra Nusantara in order to accomplish as a sustainable company.
Commissioner
Commissioner will be a main representative of the shareholder, the part that will funding the company. It
also involved to give a right strategy and path for Panditra Nusantara to be a successful company. Also, as
the important part of this business, commissioner will get their right to have a dividends based on their
own shares percentage in the company.
15
ORGANIZATION STRUCTURE
Operation Division
This division will be handled by a COO (Chief Operation Ofcer). COO are responsible to make sure the operation
process run in efcient and effective way. The department under this division will be divided by each Waste Reception
Center, because the operation process are based and focused at each Waste Reception Center.
Human Resource Division
This division will be handled by a CHRO (Chief Human Resources Ofcer) that will responsible on selection and
recruitment process of ofcer, development of human resource in company. We divided this division into two
department, which Recruitment and Development department. Recruitment department will be responsible for
selection and recruitment process of the company. Development department will be responsible for developing the
skill, knowledge, and attributes of human resource in the company by giving training, seminar and outing.
Marketing Division
This division will be handled by a CMO (Chief Marketing Ofcer) that will responsible for all marketing activities in the
company. For the department under this division, we divide based on the geographically, which is one department for
one village. The reason behind this because we believe in different village, we need a different action. By focusing a
department for one village, it could bring to an effective on marketing process.

16
HUMAN RESOURCE
MANAGEMENT
ORGANIZATION STRUCTURE
Research and Development Division
This division will be handled by a CRDO (Chief Research Development Ofcer) that will responsible on
all research activities at this company. Simply, we divide into 2 departments, which is Research
Department and Development Department. Research Department will be focus on research on
product, technology, operation process, and also demography and social behavior of our target.
Development Department will be focused on developing the product and operation process to make
it more in effective and efcient ways.
Finance Division
This division will be handled by a CFO (Chief Finance Ofcer) that will responsible on all activities that
related with money. We divide this division into four department : Finance, Accounting, Tax and
Treasury. Finance department will be focus on making the projection, analyzing the business in
nancial perspective. Accounting department will be focus on posting and record of any nance
activities in the company. Tax department will be handled on any related tax activities. Last, Treasury
department will be handled the cash in and cash out activity in the company.

17
HUMAN RESOURCE
MANAGEMENT
ORGANIZATION STRUCTURE
18
HUMAN RESOURCE
MANAGEMENT
SPECIAL EMPOWERMENT
Based on our experience while living in Babakansari and Sukaluyu in Cianjur, local
housewives have a lot of leisure time, which can be used to add more activities that
are benecial for them. There are also several people in the villages who are still lazy to
get jobs outside the village and reluctant to be farmers. Such people like this can be
empowered to work and be independent. Thats why we provide jobs at Waste
Reception Center (PPL) for them. Besides getting income for the prosperity of their
families, they can also widen up their knowledge about agricultural and organic farms.
Moreover, theyre trained to interact with different kinds of people and thus they can
improve their communication skills.
EMPOWERING LOCAL PEOPLE
Local housewives & unemployed villagers as the main workers

FINANCIAL
MANAGEMENT
19
INITIAL INVESTMENT
Year 0 (2014)
Investment Prediction
FINANCIAL
MANAGEMENT
20
WORST CONDITION
SALES FORECAST
FINANCIAL
MANAGEMENT
21
WORST CONDITION
CASH IN
CASH OUT
FINANCIAL
MANAGEMENT
22
WORST
CONDITION
RETURNS
FINANCIAL
MANAGEMENT
23
NORMAL CONDITION
SALES FORECAST
FINANCIAL
MANAGEMENT
24
NORMAL
CONDITION
CASH IN
CASH OUT
FINANCIAL
MANAGEMENT
25
NORMAL
CONDITION
RETURNS
FINANCIAL
MANAGEMENT
26
BEST CONDITION
SALES FORECAST
FINANCIAL
MANAGEMENT
27
BEST
CONDITION
CASH IN
CASH OUT
FINANCIAL
MANAGEMENT
28
BEST
CONDITION
RETURNS
DEVELOPMENT STRATEGY
29
! SHORT TERM !
The image below shows the short-term strategy plan of Panditra Nusantara. Here is the brief
explanation.

Month 1-3 :
On the rst year, well be focusing on our rst main target area, which is Sukaluyu Village, that located in
Cianjur district, West Java. On the rst three months, activities will be focused on educating the
farmers via educator team. Farmers will be educated about how to have effective and efcient ways in
production process, also about the advantages of using organic fertilizers. Well also do our rst
construction of WRC (Waste Reception Center) or PPL (Pusat Penampungan Limbah) at Sukaluyu
Village. Later on, each targeted village will have on WRC/PPL. At this period, well be also focused on
our prototype improvement, by producing samples for the market test.

Month 4-6 :
When farmers are ready enough with the education provided, well provide them our products as sample
to be tested by the target market.

Month 7-9 :
Well do our rst evaluation. The evaluation will emphasize critical things based on the result of
production process did by farmers. Farmers will have to compare the output by its growth and size and
evaluate the difference between using their previous fertilizer (urea) and the new one, which is PUMA.

Month 10-12 :
At this period, well do our nal evaluation. The nal evaluation will be focused on the effect on
production process and the psychological effect on our target market. If the market test achieve its goal,
were planning to release our product PUMA, and conducting research at another village nearby
Sukaluyu, which is Babakansari village. But, if this test project are failed, which mean not giving any
improvement, we decide to do more researches or cancelled the project if theres any insufcient fund.
DEVELOPMENT STRATEGY
30
! LONG TERM !
This is the following part of Short-term Strategy Plan. If we decide to continue the plan, here is the
explanation from the table below.

Month 13-18 :
Because the test works, we decide to hire some fresh graduates that come from Agriculture Faculty to join
as our employees or part time workers. They will be educated by our partner. The purpose of this activity
is to help the mentoring process. With the knowledge that has been transferred to our employees,
Panditra Nusantara can be independently run the trainings for farmers, without intervention from Educator
in the future. Because were focusing to develop Babakansari Village at this period, well continue the
project by conducting a construction of another Waste Reception Center at Babakansari Village.
Month 19-24 :
After doing research for many months, on month 21, we will continue our program into Babakansari
Village. In order to increase awareness from our consumers (Babakansari farmers), we plan to create 1
st

Panditra Award on month 24. This award is an appreciation for the successful farmers that are success
because theyre using our products.
Month 25-30 :
On month 26, well continue to conduct another research, with new target, a nearby village called
Sukamulya Village. This action will be continued on month 28, where we plan to construct the third Waste
Reception Center in Sukamulya.
Month 31-36 :
At this period, we decide to expand our target to Sukamulya, so it will be 3 villages in total. We also plan
to create our annual awards, 2
nd
Panditra Awards.
Month 37-42 :
On month 40, well do more researches to another village and conduct a construction of another waste
reception center after two-month research.
Month 43-48 :
On month 48, well continue our plan to create our annual awards, 3
rd
Panditra Awards.
SOCIAL MAPPING
31
PROFILE
ECONOMICAL ASPECTS
Based on farming activities :
PEOPLE
75% farmers
35% farm owners
40% workers on farm
25% self-employed (TKI/TKW, kiosk owner, etc)
FARM FIELDS
65% rice
35% others: tomato, carrot, spinach, cayenne pepper, etc. (mix of formal elds
Home gardening
HARVEST PERIOD #Quarterly
KELOMPOK TANI
10 Groups, each group owned land of 25 ha (Sukaluyu)
LOCAL HOUSEWIVES
Kelompok Wanita Tani (KWT) & PKK # home gardening
Full time housewives

Based on other ECONOMICAL activities :
TILAPIA/GOLDFISH BUSINESS
CATFISH BUSINESS
SNACK (FOOD) BUSINESS
Each type of business has its own RUKUN USAHA, under a big group of PAGUYUBAN
INTI, formed by local societies and initiated by students of Prasetiya Mulya.
SOCIAL MAPPING
32
SOCIAL ASPECTS
DRAWBACKS
Most of farmers are not condent on their own power to distribute or sell their
products by themselves
Theyre tend to seek for easy ways rather than harder ways although it brings more
prot # reluctant to get out from comfort zone
Resistant to anything they perceived new to their culture/mindset
Comfortable with their current achievement, afraid of taking risk & accept changes
Some of them are having low trust in head of village (Pak Iskandar & Pak Jalal)

POSITIVE POINTS
Open minded in terms of working with each other, still based on similar income/
culture/family (both information & working levels)
Local housewives are open minded for new job, with a proper time management
(household tasks)
Large size of elds that can be developed
Natural resources potential
The signature BERAS CIANJUR
There are some powerful citizen who has high interest in developing Sukaluyu &
Babakansari village
ECONOMICAL ASPECTS - FARMING
BABAKANSARI
In Babakansari, farming means not only rice farming.
It also includes gardening, sheries, food-crops, and
forestry. RUMAH TANGGA PERTANIAN
(PERKEBUNAN, PERIKANAN, KEHUTANAN,
HORTIKULTURA, PALAWIJA, PADI SAWAH)

This village is divided into 23 farmer groups based on
village subdistrict (dusun), the same as Kelompok
Tani and several Kelompok Wanita Tani. The farmer
groups data are shown beside this writings.
SOCIAL MAPPING
DIAGRAM
33
A person with high power means he/she has a strong inuence
among local villagers. This thing will help PANDITRA NUSANTARA
in spreading the news about farmers training and fertilizers
promotion.
A person with low interest means he/she is not ambitious and
interested in gaining prots and benets for himself/herself.
Pak Iskandar is currently the Head of Sukaluyu Village. Hes a candidate for the next election. Pak
Iskandar is also the Head of Paguyuban Sukaluyu Chapter. He has high power because local
villagers trust and obey him but from our research for one month, hes denitely having the interest of
pursuing personal success.

Pak Asep is currently the Coordinator of RUKUN USAHA LELE. Firstly, he was the trusted person in
the village, but after several business activities related to Community Development program,
Surprisingly, he started to cheat on the other villagers to pursue his own interest. He made an illegal
cooperation with the middlemen which responsible for the sale of catsh (lele). Finally, he has low
power (isnt being trusted by local citizens) and has high interest.

Pak Zaenal is the President of PAGUYUBAN INTI, an organization in which Sukaluyu and
Babakansari share each others knowledge and networks while running their business. Hes a well-
educated man, he got his law degree in an university at Bandung. Pak Zaenal is a smart person with
honest heart. However, he has a high ambition in being a high-level trusted employee in the local
government ofce. Hence, he has high interest and high power.

Pak Irfan is the Secretary 1 of PAGUYUBAN INTI. He didnt have high inuence towards Sukaluyu
villagers, so he has low power. Moreover, he didnt have any kind of interest in developing village and
pursuing his personal interest, caused by he suffers lack of resources.

SOCIAL MAPPING
DIAGRAM
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Pak Andi is the Coordinator of RUKUN USAHA MAKANAN, a means for all small-scale food
entrepreneurs in Sukaluyu. He has a keripik pisang business made by himself and his siblings. Pak
Andi has the spirit of making his buisness success. Unfortunately, he suffers illiteracy, which made
him easy to be defrauded or to be cheated by smarter people. Hence, hes not the person were
looking for,

The last one is Pak Iwan. Hes not involved directly in PAGUYUBAN INTI or any kind of RUKUN
USAHA, but he has large networkings inside and outside Sukaluyu. Most of the villagers trust
him much more than the head of the village, Pak Iskandar. Although he is not so interested in
developing the village through political ways, he is in favor in helping local farmers and
entrepreneurs to improve their quality of life. Hes the right person to chosen as our trusted
informant and ambassador because he has high power with low interest in achieving his own
success.






The next part is about the social mapping diagram of Babakansari village. With the same
analysis and research method, we can make a conclusion about the right person to be chosen
as the local ambassador or local buzzer. Generally, theres one little difference between the
attitude of Sukaluyu villagers and the Babakansari villagers. The societies of Babakansari are
tend to be more ambitious in getting their personal goals achieved and feel that its not a
problem to cheat on the others.
SOCIAL MAPPING
DIAGRAM
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Pak Jalal is currently the Head of Babakansari Village. Hes not interested in being the next head of
village. Pak Jalal didnt involve in any organization (PAGUYUBAN INTI and RUKUN USAHA). He has
high power because local villagers trust and obey him but after several times talking and cooperating
with him while conducting activities at the village, he has a high interest in pursuing his own goals.

Pak Ganda was the previous Head of PAGUYUBAN INTI on 2012. He is the trusted by the local
villagers because he is very smart and critical. For years he has been a principal in several
elementary and junior high school in Sukaluyu sub-district. However, seeing the previous experience
in ruling PAGUYUBAN, we chose not to make him our local buzzer because sometimes he use his
power to get his interests achieved and he underestimated other people who are not well-educated
like him. Hes a person with high power but has high interest in achieving his own objectives.

Pak Suhaya is the Coordinator of RUKUN USAHA LELE Babakansari. The organization has been
established since February and throughout its journey, Pak Suhaya is claimed to be ignorance
towards the members. He has a high ambition in making high prots for his own. This thing
occurred when he was running his lele business and he made personal cooperation with the
middlemen, similar to Pak Asep in Sukaluyu. We can conclude that he has high interest and cant be
chosen as the local ambassador for PANDITRA NUSANTARA.

Pak Ujang is the Coordinator of RUKUN USAHA PERIKANAN NILA/MAS. He has low power which
give us conclusion that hes not the right person.

Pak Nandang is the Vice President of PAGUYUBAN INTI. He works as a school teacher everyday
and hes one of the trusted people in the village. Unfortunately, he has low power which give us
conclusion that hes not the right person.


SOCIAL MAPPING
DIAGRAM
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Teh Dedeh is the Treasurer of PAGUYUBAN INTI. She is a hard worker and has a high interest in
making her goals achieved. With the aim to pursue her personal interests, she often try to make
money from everything, she runs lele business in her house and car rents. Shes not the right person
to be our local buzzer.

Pak Uu and Kang Ncep are the examples of local people with low power and low interests, which
are cant be chosen as the right buzzers.


Ustadz Oji is a person whos not involved in PAGUYUBAN INTI nor RUKUN USAHA. He has
high power because he has his own pesantren and lots of crop elds in Babakansari. Ustadz
Oji has high inuence towards the local people and is trusted for his honesty and education. He
isnt interested in any kind of political activities, which means he has low interest in pursuing his
own interests without giving positive feedbacks to the others. Thus, hes the right person to be
our local ambassador.

MORE STRATEGY PLANS
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