P U B L I C A F F A I R S I N C.

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The contents of this document are the exclusive property of ThinkHQ Public Affairs Inc., and may not be used in any manner whatsoever,
without the prior written consent of ThinkHQ Public Affairs Inc. No license under any copyright is hereby granted or implied.
Albertas Public Affairs Monitor
EYE ON
ALBERTA
October 2014
1
CONFIDENTIAL: October 2014 Eye on Alberta
Copyright 2014 ThinkHQ Public Affairs Inc. All rights reserved







P U B L I C A F F A I R S I N C.
RESEARCH METHODOLOGY







Study fielded via online research panel






Field Dates: October 6 - 9, 2014







Panel Source: Voice of Alberta & Vision Critical







n=1419







Weighted to reflect gender, age, region of Alberta population
according to Stats Canada







For sample of 1419, margin of error, which measures sampling
variability, is +/- 2.6% (Note: Non-probability sample; results considered accurate within +/-
2.6% based on probability sample of this size at a 95% confidence interval)







Margin of error larger & varies for subsamples
2







P U B L I C A F F A I R S I N C.
CONFIDENTIAL: October 2014 Eye on Alberta
Copyright 2014 ThinkHQ Public Affairs Inc. All rights reserved
REGIONAL SAMPLE SIZES &
MARGINS OF ERROR
Total Interviews
(Unweighted)
(n)
Total Interviews
(Weighted)
(n)
Margin of Error
ALBERTA TOTAL

Calgary CMA

Edmonton CMA

North

Central

South
1419

511

426

156

156

170
1419

477

433

182

171

156
+/- 2.6

+/- 4.3

+/- 4.8

+/- 7.9

+/- 7.9

+/- 7.5
3







P U B L I C A F F A I R S I N C.
CONFIDENTIAL: October 2014 Eye on Alberta
Copyright 2014 ThinkHQ Public Affairs Inc. All rights reserved
STUDY SAMPLE FRAME ANALYTICS
- BY LAST PROVINCIAL VOTE -
Actual Vote
April 2012
Election
Sample Unweighted
(n)
%
Sample Weighted
(n)
%
Progressive Conservative 44%
(481)
43.5%
(449)
44%
Wildrose 34%
(363)
32.8%
(346)
34%
Liberal 10%
(110)
10.0%
(102)
10%
NDP 10%
(119)
10.8%
(104)
10%
Other 2%
(31)
2.8%
(19)
2%
4







P U B L I C A F F A I R S I N C.
CONFIDENTIAL: October 2014 Eye on Alberta
Copyright 2014 ThinkHQ Public Affairs Inc. All rights reserved
THE
PRENTICE
HONEYMOON
October 2014
5







P U B L I C A F F A I R S I N C.
CONFIDENTIAL: October 2014 Eye on Alberta
Copyright 2014 ThinkHQ Public Affairs Inc. All rights reserved
20%
27%
23%
25%
17%
28%
15%
34%
16%
6%
19%
4%
21%
16%
14%
11%
Strongly Somewhat
PROVINCIAL LEADERSHIP
EVALUATIONS
Net
Approval Unsure
18%
29%
31%
26%
% Albertans
Danielle Smith - Wildrose
Raj Sherman - Liberals
Brian Mason - NDP
Approve
44%
29%
33%
45%
Jim Prentice - PC
+16
+6
Disapprove
Approve
Disapprove
Approve
Disapprove
Approve
Disapprove
29%
38%
42%
36%
-13
-3
6







P U B L I C A F F A I R S I N C.
CONFIDENTIAL: October 2014 Eye on Alberta
Copyright 2014 ThinkHQ Public Affairs Inc. All rights reserved
LEADER EVALUATIONS
- REDFORD, HANCOCK, PRENTICE -
% Albertans
Dec 11 Mar 12 Apr 17-18 Aug 12 Oct 12 Dec 12 Feb 13 Apr 13 June 13 Sept 13 Nov 13 Jan 14 Mar'14 May'14 July'14 Oct'14
16%
13%
7%
9%
8% 8%
9%
11%
8%
11%
9%
7% 7%
30%
26% 26%
25%
37%
47%
33%
35%
49%
58%
59% 59%
55%
56%
58%
75%
37%
40%
29%
59%
50%
46%
58%
56%
43%
33%
30%
32%
35% 35% 35%
18%
32%
34%
45%
Approve Disapprove Unsure
Redford resigns/
Hancock sworn in
Prentice sworn in
7







P U B L I C A F F A I R S I N C.
CONFIDENTIAL: October 2014 Eye on Alberta
Copyright 2014 ThinkHQ Public Affairs Inc. All rights reserved
LEADER EVALUATIONS
- TRACKING JIM PRENTICES APPROVAL -
% Albertans
May'14 July'14 Oct'14
43%
32%
26%
23%
32%
29%
34%
36%
45%
Approve Disapprove Unsure
8







P U B L I C A F F A I R S I N C.
CONFIDENTIAL: October 2014 Eye on Alberta
Copyright 2014 ThinkHQ Public Affairs Inc. All rights reserved
PRENTICE LEADERSHIP
RIGHT TRACK OR WRONG TRACK?
All in all, since Jim Prentice became Premier, do you think that the provincial government is on the right track or wrong track in the
way its running the province?
40%
21%
38%
% Albertans
Right Track
Wrong Track
Unsure
PC
(342)
2012
PC Voters
(449)
83%
2%
15%
61%
12%
27%
Wildrose
(452)
25%
33%
42%
Liberal
(130)
23%
27%
50%
NDP
(144)
20%
44%
36%
Provincial Vote Intention
Und.
(255)
26%
9%
64%
9







P U B L I C A F F A I R S I N C.
Copyright 2014 ThinkHQ Public Affairs Inc. All rights reserved

The contents of this document are the exclusive property of ThinkHQ Public Affairs Inc., and may not be used in any manner whatsoever,
without the prior written consent of ThinkHQ Public Affairs Inc. No license under any copyright is hereby granted or implied.
For more information, please contact:
Marc Henry, President
ThinkHQ Public Affairs Inc.
MLH@THINKHQ.CA
EYE ON
ALBERTA
October 2014
10