Programmes

chapter 6

6) Programmes
6.1

Children's Health Study (CHS)

6.7

Juice PLUS+ Effect

6.9

Professional Support Programme (PSP)

Children's Health Study (CHS)

You will use this programme when you present Juice PLUS+ to a new
prospect who has children. During the presentation you can use tools
such as the CHS brochure, the www.juicepluschildren.info website or
the "9 simple steps" DVD by Dr. Sears.
The presentation of the programme consists of:
Information aimed at awakening the persons awareness about
the importance of correct nutrition especially for the young.
Are we paying enough attention to our children's nutrition?
As parents we want to give our children the best and this asks for serious dedication.
Due to our very busy lifestyle we aren't always able to give the attention we would
like to their nutrition: this is where Juice PLUS+ can be of tremendous help.
What problems do we face as parents?
The facts speak for themselves:
The number of overweight children in the western world continues to grow, the number
of obese children has tripled over the last 20 years: 32.6% of English 10-11 year
olds are now overweight or obese.
Health Survey for England /National Child Measurement Programme
Over 60% of children who are overweight before puberty will be overweight in early adulthood.
World Health Organization
Children do far too little physical activity. Less than 1/3 of the children aged 2 to 15 meet the
recommended level of physical activity of 60 minutes or more a day.
National Health Service
Fruits and vegetables are an efficient instrument to fight obesity but English children don't eat
enough of them. Especially now that the recommended number of servings is often more defined as
5 to 9 a day around the world. Only 1 in 5 children consumes five or more portions of fruit and
vegetables a day. The average fruit and vegetable intake for children aged 5 -15 is 2.5 portions a
day, far below the recommendation.
Ofcom/National Health Service
Nowadays, children do not receive the nutritional education which helps them to keep healthy habits
for the rest of their lives. In Britain, the demand for ready-meals grew by 44%
between 1990 and 2002. Many mothers say they do not have time to do
proper cooking. This reduces parents' control over what goes into food,
making it more difficult to monitor the fat, salt and sugar contents.

6.1

CHS

 A presentation about Juice PLUS+

Healthy eating to create well-being: with the help of Juice PLUS+
Scientific studies show that a correct and balanced nutrition has to include an
abundant daily consumption of fruits and vegetables which supply us with
immeasurable benefits for our health. Due to the demands of modern society we often
don't even succeed in consuming one portion of fruit or vegetables a day whereas
worldwide 5 to 9 servings a day are being recommended.
Juice PLUS+ does not replace the consumption of fresh fruits and vegetables but
it can help us to bridge the gap between what we eat and what we should eat
every day.
Then there is the description of Juice PLUS+ and a presentation of the actual programme

YOUR children could participate in the Juice PLUS+ Children's Health Study!
THE MISSION
The objective of the Juice PLUS+ Children's Health Study (CHS) is to improve the nutritional habits
of children and is based on the following understandings:
a more conscious approach to nutrition which leads to a healthier lifestyle;
the foundation for healthy and other vital habits is created during childhood;
the support and influence of parents in developing correct habits is fundamental.
The Study, a behaviour analysis, has been underway for several years and its objective is to monitor
thousands of families around the world to observe the effects of the consumption of Juice PLUS+
fruit and vegetables on the general well-being of children and adolescents.
TERMS OF PARTICIPATION
In order to obtain as much information as possible, the aim is to have as many families as
possible participate in the Study supplying Juice PLUS+ for free for the duration of the
year, which is automatically renewed for another 2 years, to children and adolescents
between 4 and 18 years of age on the condition that one of the parents buys and consumes
Juice PLUS+ during the participating period.
This last condition is based on the conviction that the support and influence of parents in
developing healthy nutritional habits during childhood is fundamental.
THE QUESTIONNAIRES
The parents have another important role in this programme, which is to fill out and return the
6 CHS Questionnaires which allow the researchers to monitor the set parameters assuring the
accuracy of the Study. This will take up very little time since it is done in a practical and fast
way via e-mail.

E-MAIL ADDRESS MANDATORY

The questionnaires are sent and filled out by the CHS customers via e-mail according to the following schedule:

1
With
subscription
to the
Programme

6.2

2
When
2nd
box is
shipped

3
When
3rd
box is
shipped

4
When
4th
box is
shipped

5
When
7th
box is
shipped

6
When
10th
box is
shipped

CHS

IMPORTANT
The children and adults participating in the CHS can choose between the following Juice
PLUS+ products:
CHILDREN FROM 4 TO 12 YEARS
JP+ Capsules: consume 1 fruit and 1 vegetable capsule a day with a large glass of water (from 6
to 12 years).
JPs: consume 2 fruit and 2 vegetable chewables a day with a large glass of water. Each chewable
corresponds to half a capsule of Juice PLUS+.
JP+ Soft Chewables: consume 2 fruit Soft chewables and 2 vegetable Soft chewables a day.
Each Soft Chewable corresponds to half a capsule of Juice PLUS+.
ADOLESCENTS FROM 13 TO 18 YEARS
JP+ Capsules: Consume 2 fruit and 2 vegetable capsules a day with a large glass of water.
JPs: Consume 4 fruit and 4 vegetable chewables a day with a large glass of water.
Each chewable corresponds to half a capsule of Juice PLUS+.
ADULTS
JP+ Capsules: Consume 2 fruit and 2 vegetable capsules a day with a
large glass of water.
JP+ Premium: Consume 2 capsule of each Juice PLUS+ blend a day
with a large glass of water.

The following Study results are based on the answers to the questionnaires of about 200,000
participants so far. This graph shows that the longer the children consume Juice PLUS+ the more
benefits they have.

59%
48%
43%
45%
49%

60%
50%
55%

67%

69%
67%
61%
79%
66%

53%

6.3

71%

59%

70%

More participation in organised outside

school sports/athletic activities
More concentration and attention in school
with positive results on academic performance
Less school or work missed

Drinking more water

Eating less fast food/
Drinking fewer soft drinks
Eating more fruits & vegetables

CHS

The Juice PLUS+ Children's Health Study Advisory Committee

The Advisory Committee of the Juice PLUS+ Children's Health Study is made up of the following experts
who are helping to advance and support the objectives of the Study.

G. Tulzer

J.J. Corcoran

P. Stricker

Dr. Gerald Tulzer, Paediatrics - Linz, Austria

Tulzer trained at the University of Vienna, at the
General Hospital and at the Pediatric Clinic in
Linz and at the Children's Hospital of
Philadelphia, University of Pennsylvania. He is
currently Head of the Department of Pediatric
Cardiology at the Pediatric Heart Centre in Linz
and on the teaching staff at the University of
Vienna. Dr Tulzer gained an international
reputation through a worldwide unique heart
operation on a baby in the womb in January
2001.
Dr. John J. Corcoran, M.D., F.A.C.O.G.
Obstetrics, Gynaecology and Surgery Lancaster, Pennsylvania (USA)
Dr Corcoran is a graduate of Georgetown
University School of Medicine in Washington,
and interned at Misericordia Hospital in
Philadelphia. For over 40 years he has been in
private practice as an Obstetrician and
Gynaecologist in Lancaster, Pennsylvania.

Dr. Paul Stricker, M.D., Paediatrics and

Adolescent Sports Medicine - San Diego,
California (USA)
Associate, former President and member of the
American Medical Society for Sport Medicine.
He has also been physician of the American
Olympic team and the national swimming,
gymnastics, football and basketball team. In
2007 he was elected as one of the best
American paediatrics by the Consumer's
Research Council of America.

6.4

S. Robertson

W. Sears

D. Odom

Dr. Shirley Robertson, M.D., A.A.F.P., Family

Practice Lansing, Michigan (USA)
Robertson is a graduate of Loyola University
School of Medicine in Chicago. She did her
residency training at E.S. Sparrow Hospital in
Lansing Michigan, and has been a Family Practice
Specialist for the past 25 years. She has also held
an Assistant Clinical Professorship at Michigan
State University since 1978.
Dr. William Sears, M.D., F.R.C.P., Paediatrics
San Clemente, California (USA)
Sears received his paediatric training at Harvard
Medical School's Children's Hospital in Boston
and The Hospital for Sick Children in Toronto and
at the University of Southern California School of
Medicine. He is the author of 22 books and
numerous scientific articles, and serves as a
medical and parenting consultant to Baby Talk
and Parenting magazines. He has a private
practice for more than 30 years where he treats
children and gives advice to their parents.
Dr. Doug Odom, M.D., Obstetrics and Gynaecology
Jackson, Mississippi
He graduated at the University of Mississippi
Medical Center at Jackson, MS. He completed his
residency in Obstetrics and Gynaecology at the
University Medical Center of Jackson, where he
worked as an Assistant Clinical Professor for more
than 30 years. In the last 35 years he has worked
as a private specialist in Obstetrics and
Gynaecology in six hospitals.

CHS

CHS questionnaires
The questionnaires consist of a first part in which information is requested about the participants (first
name and last name, address, age, height, weight and other details about the child) followed by the
actual questionnaire with the following questions:
About your child's diet
Approximately how many servings of raw (uncooked and unprocessed) fruit would you say your child eats on
average each day?

Approximately how many servings of raw (uncooked and unprocessed) vegetables would you say your child eats
on average each day?

Does your child usually eat breakfast in the morning?

About how many times each week would you say your child eats a meal from a "fast food" restaurant?"
About how many glasses of water would you say your child drinks on average each day?
About how many carbonated soft drinks and/or high-sugar children's beverages would you say your child drinks
on average each day?

Is your child currently taking any kind of nutritional supplement?

Questions Relating to School
During the last completed school year, how many days of school did your child miss?
How would you characterise your child's academic performance?
How would you characterise your child's ability to concentrate and pay attention in school?
How would you characterise your child's self-image and self-esteem?
Questions About Your Child's Extra-Curricular Activities
Does your child participate in organised extra-curricular sports/athletic activities?
Whether or not your child participates in organised, extra-curricular sports/athletic activities, how would you
describe your child's overall level of physical activity?*

*In addition to team sports and athletics, please consider any/all exercise and constructive physical activity,
including walking, jogging, riding a bicycle, swimming, rollerskating and rollerblading, dancing, martial arts,
individual gymnastics, etc.

Does your child participate in other organised non-sports extra-curricular activities such as scouting, band or
orchestra, school plays, chess, problem-solving competitions, etc.?

Is your child involved in any informal, personal hobbies or pastimes such as stamp or coin collecting, amateur
astronomy, painting, music, etc.?

Additional Information About Your Child

Is there anything else you would like to tell us about

your child that you think would be pertinent to our study?

6.5

CHS

About Your Child and Juice PLUS+

Is your child taking: JP's - capsules - soft chewables
Is your child taking Juice PLUS+ as recommended on a regular basis?
When does your child take Juice PLUS+ Fruit Blend?
When does your child take Juice PLUS+ Vegetable Blend?
Do you and your child take Juice PLUS+ at the same time?
About changes to your child's diet
Have you seen any change in the amount of fruit your child eats on average every day?
Have you seen any change in the amount of vegetables your child eats on average every day?
Have you seen any change in how often your child eats breakfast in the morning?
Have you seen any change in the amount of water your child drinks on average every day?
Have you seen any change in how often your child eats meals from "fast food" restaurants each week?
Have you seen any change in the number of carbonated soft drinks and/or high-sugar childrens beverages your
child drinks on average every day?

Does your child take any kind of nutritional supplement other than Juice PLUS+ ?
About Any Other Changes You've Noticed
Do you think your involvement in the Juice PLUS+ Childrens Health Study has resulted in any change in
your childs awareness of his or her own health and wellness?

Have you seen any other changes in either you or your child not covered by other questions in this
questionnaire?

Apart from allowing the Study researchers to monitor the set parameters and assure the accuracy of the
research, there is another important benefit to the parents of the young participant for filling out the
questionnaires. Over time, they themselves are able to evaluate the changes in their attitude and that
of their children, following the consumption of Juice PLUS+.
The programme has its specific continuous order form
(see chapter 8).

6.6

CHS

Juice PLUS+ Effect

We all know that Juice PLUS+ is more than just an easy way to get added nutrition from a wide
variety of fruits and vegetables every day. Thousands of people report that after only a few months of
taking Juice PLUS+, they've started to eat more fruits and vegetables, too. They also report that
they're drinking more water, drinking fewer soft drinks, eating less fast food and even missing less days
at work.
We call it the "Juice PLUS+ effect." And thanks to your efforts, it's spreading around the world.
Now, there's a programme designed to help your new Juice PLUS+ PREMIUM customers fully
appreciate the Juice PLUS+ effect. Not surprisingly, we call it the Juice PLUS+ Effect, too. And it's
just as easy as Juice PLUS+ itself, both for you and your customers.
All they have to do is answer the questions. It only takes a few minutes.
All you have to do is call your customer after he or she has been on Juice PLUS+ PREMIUM for
about 3 months, and walk them through the new Juice PLUS+ Effect telephone survey that you'll
find on NSAonline section "Tools / Juice PLUS+ Materials". (We even remind you with an NSAonline
alert to make the call).
If they do that, we'll send them two free cans (12 vanilla and 12 chocolate servings) of Juice PLUS+
Complete along with their second shipment of Juice PLUS+ PREMIUM.
What kind of effect will the Juice PLUS+ Effect have on your business? Based on US market
experience:
99% of people who complete the survey accept that all-important second carton of Juice PLUS+
PREMIUM
83% accept the third carton
70% start their second year by accepting their fourth carton!

6.7

Juice PLUS+ Effect

How it works:
New customers take Juice PLUS+ PREMIUM as recommended.
You can enroll your customer by selecting the "Juice PLUS+ Effect" button in the "Submit Customer Order"
section on NSAonline.
Alternately you could send your order by fax using the Juice PLUS+ Effect form available in section
"Tools/Forms & Applications".
By enrolling your customer, you'll receive an alert on NSAonline 90 days to remind you to follow-up (if you
forget to enroll at the beginning, you can call Sales Support to convert the Juice PLUS+ PREMIUM order to a
Juice PLUS+ Effect order).
Complete with your customer our Juice PLUS+ Effect survey on NSAonline before day 115 or download the
survey in PDF form and fax it to the NSA office on 0845 0848 891 (UK) or 1850 930097 (Eire) or save it in
PDF and forward an e-mail to salessupport@nsamilan.com
The second carton of Juice PLUS+ PREMIUM must be shipped to the customer without delay or interruption
(no reset shipment date).
Your customer will receive 2 free cans of Juice PLUS+ Complete with the second box of Juice PLUS+ Premium.
You will participate with a contribution of 5/4 deducted from your second box RSP. In the case you have a
Wellness Coordinator the cost will be split equally between the two of you.
Who is eligible?
New Juice PLUS+ PREMIUM customers only - one order per person.
New customers selecting a shipping frequency of every four months.
New Children's Health Study - adult customers.

The Juice PLUS+ Effect

Towards a more complete nutrition

To present and explain the Juice PLUS+ Effect to

others, use the following support materials:
Juice PLUS+ Effect brochure
cod. Z20028UK
Juice PLUS+ Effect questionnaire
(Download from NSAonline section "Tools / JP+ Materials")

6.7
6.8

Juice PLUS+ Effect

Professional Support Programme (PSP)

The PSP programme has been created for those Healthcare
Professionals and Franchisees who do not have enough time to follow
the operative side of his/her new business.

1) Programme Description
This programme offers an important support tool for successfully managing an effective and
transparent collaboration between a Healthcare Professional and another NSA Franchisee, who in this
case operates as a Wellness Coordinator.
The Wellness Coordinator is someone who works to support a Healthcare Professional helping people
join the Preferred Customer Programme (PCP) and managing all information and administration tasks
which are strictly related to the consumption of Juice PLUS+ nutritional products.
Activities are not limited to simply advising people to consume Juice PLUS+ on a regular basis
in order to help them maintain a healthy lifestyle. Experience has shown that, especially in the first
few months after they have taken the initial decision, Juice PLUS+ consumers need advice,
information and constant reminders about why they chose Juice PLUS+ in the first place.
This task is the key to success for an NSA Franchisee, and it requires a high degree of organisation
and the capacity to relate to clients. To achieve the best results, it cannot be left to chance.
This is why some NSA Franchisees have specialised in this activity and have become Wellness
Coordinators. In other words, they have become specialists in managing clients who belong to
another NSA Franchisee's client base.

2) What does a Wellness Coordinator do?

First of all, the Wellness Coordinator fills out the order form with the client's personal data,
helping them decide quantities, type of product, delivery frequency and payment method, either
meeting them personally or by phone, fax or e-mail.
But this is only the beginning. As soon as NSA has received the order, the Wellness Coordinator
starts a series of monitoring tasks to make sure the product is delivered to the customer on time
and that the customer successfully establishes the habit of consuming the product regularly (Juice
PLUS+ is not a one-off cure but a profound life-style change).
This is done using a fixed programme of periodic contacts (10, 30 and 100 days after the order has
been placed) by phone or via e-mail. The Coordinator checks to see if the product is being consumed
and answers any questions the customer might have.
If for any reason the client has consumed a greater or smaller amount of the product than expected, it
is the Wellness Coordinator who sets up changes for future delivery dates.
This leads to a professionally organised after-sales service which cannot be entrusted to unqualified
people who might not respond correctly to the customer's needs, and is therefore carried out by NSA
Franchisees with solid, long-term experience with Juice PLUS+.

6.9

3) How does the Programme work?

A basic premise of the Programme is a good relationship between the Healthcare Professional and the
Wellness Coordinator - which can sometimes turn into friendship.
The Healthcare Professional must simply talk about his own personal experience with Juice PLUS+
and the information collected about the product. Placing orders and providing post-sales assistance
(follow-up) thanks to the Professional Support Programme (PSP) is the responsibility of the
Wellness Coordinator.
The Healthcare Professional uses the attached form (page 6.12) to set up the arrangement with the
Wellness Coordinator, who then carries out the customer service activities described above. The
Healthcare Professional can talk about Juice PLUS+ and, at the end of the conversation, offers his
Wellness Coordinator's telephone number so that the customer can place an order. Alternatively, he can
ask the customer whether he wishes to be contacted by an NSA Franchisee in order to receive further
information about Juice PLUS+ and place an order.
Before carrying out this task, the customer's explicit consent must be received and all privacy-related
legal obligations must be complied with.
4) The Healthcare Professional's message
The Healthcare Professional, after careful evaluation of the scientific documentation and on the
basis of his own experience as a consumer and that of his family adds Juice PLUS+ to his
professional life. In conveying the motivation which led the Healthcare Professional to choose Juice
PLUS+, it is important to highlight the need to consume the product long-term and on a regular
basis.
5) Activity analysis
The Healthcare Professional and the Wellness Coordinator should agree on how they prefer to
communicate on the activities' progress (fax, e-mail or telephone). The Healthcare Professional can
check his/her business growth and monitor customer orders through NSAonline. The Wellness
Coordinator, on the other hand, only has access to the Healthcare Professional's customer data, via
NSAonline. Furthermore, NSA sends an electronic time-schedule to Wellness Coordinators via e-mail to
remind them when to carry out the three follow-up telephone calls (after-sales assistance).

6.10

PSP

6) Financial issues
In view of the importance of the Wellness Coordinator to the success of the Programme and the
commitment necessary to manage dozens of customers in follow-up activities, NSA offers Wellness
Coordinators a commission on PCPs generated through this joint activity with the Healthcare
Professional. The efforts of both of them are therefore complementary. In other words, they both work
to maximise the customers' long-term use of Juice PLUS+, ideally for the rest of their lives.

UK
Juice PLUS+ Products

Wellness
Coordinator

Healthcare Professional's Commissions

based on his/her position

DLR*
Juice
Juice
Juice
Juice
JP's
Juice
Juice

PLUS+
PLUS+
PLUS+
PLUS+

Premium capsules
Fruit&Vegetable capsules
Premium Soft Chewables
F&V Soft Chewables

PLUS+ Vineyard
PLUS+ Complete

+
+
+
+
+
+
+

9.38
6.25
5.62
3.75
3.12
3.12
5

+
+
+
+
+
+
+

9.38
6.25
5.62
3.75
3.12
3.12
5

DD*
+
+
+
+
+
+
+

7.50
5
4.5
3
2.50
2.50
4

SDD*
+
+
+
+
+
+
+

5.63
3.75
3.38
2.25
1.88
1.88
3

SC*
+
+
+
+
+
+
+

5.63
3.75
3.38
2.25
1.88
1.88
3

* based on current Marketing Plan

Note: Commissions (pre-tax)

Eire
Juice PLUS+ Products

Wellness
Coordinator

Healthcare Professional's Commissions

based on his/her position

DLR*
Juice
Juice
Juice
Juice
JP's
Juice
Juice

PLUS+
PLUS+
PLUS+
PLUS+

Premium capsules
Fruit&Vegetable capsules
Premium Soft Chewables
F&V Soft Chewables

PLUS+ Vineyard
PLUS+ Complete

Note: Commissions (pre-tax)

6.11

+
+
+
+
+
+
+

15
10
9
6
5
5
7.5

+
+
+
+
+
+
+

15
10
9
6
5
5
7.5

DD*
+
+
+
+
+
+
+

12
8
7.2
4.8
4
4
6

SDD*
+
+
+
+
+
+
+

9
6
5.4
3.6
3
3
4.5

SC*
+
+
+
+
+
+
+

9
6
5.4
3.6
3
3
4.5

* based on current Marketing Plan

PSP

Enrolment form

Fax to NSA on 0845 0848891 (UK) or 1850 930097 (Eire)

We have read and accept the documents which regulate the relationship between Healthcare
Professionals and Wellness Coordinators as described in the previous pages, and wish to adhere to the
collaboration agreement provided by NSA.
This agreement may be interrupted by the Healthcare Professional, the Wellness Coordinator, or by
NSA upon written notification before the 20th day of each month.

Name - Healthcare Professional

NSA code

Name - Wellness Coordinator

NSA code

Name - NMD Sponsor of the Healthcare Professional

NSA code

Healthcare Professional
Te l.

Mob.

Fax

E-mail

Date

Signature - Healthcare Professional

Wellness Coordinator
Te l.

Mob.

Fax

E-mail

Date

Signature - Wellness Coordinator

6.12

PSP