STUDENT ID: 000579740.

NAME: RAINA M. WEHVARIA.

Corporate social responsibility

And a stakeholder approach.

PRESENTATION OF ‘NE’ GROUP.

1. SKOMINT TAI.
2. WEHVARIA RAINA M. 000579740.
3. CHIN CHUN CHAN.
4. KAWEIN LI.

Index

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 STUDENT ID: 000579740.
NAME: RAINA M. WEHVARIA.

1). Introduction
2
2). Definition 3
3). History
3
4). what is CSR 6
5). what is philanthropy 6
6). CSR V/s philanthropy 7
7). Ethical behaviour
7
8). Contextual process
8
9). References 9
INTRODUCTION

The relationships between business and society have been

studied for decades with outcomes being influenced by the
prevailing economic paradigm at a specific point in time.

Furthermost, business would pro-actively promote the

public interest by encouraging community growth and
development and voluntarily eliminating practices that harm
the public sphere, regardless of legality. Essentially, CSR is the
deliberate inclusion of public interest into corporate decision
making and the honouring of triple bottom line; people, plant,
profit.

Discussion of corporate responsibility often focus on

working conditions in developing on the environment and on
human rights – but ethical issues arise at each stage of the
value-adding chain.

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NAME: RAINA M. WEHVARIA.

Example: ford manager dealing with the pinto chose to put

profit before safety. Yet they did not act illegal and customers
were not as interested in safety features then as they are
today.

Definition
1 By Carroll (1979)

“The social responsibility of business encompasses

the economic, legal, ethical, and discretionary
expectations that society has of organisation at a given
point in time”

2 By Baker (2003)

“CSR is about how companies manage the business

process to produce an overall positive impact on
society”.

History

The history of CSR which identifies as a controversial

subject it acknowledge the fact that some authors think CSR is
irrelevant to business while others think that it is a bad idea for
business

However, it takes sides with those who think that CSR is of

strategic important to business what this paper contribute to
the CSR debates is to trace the historical roots of the concept

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NAME: RAINA M. WEHVARIA.

from ancient times to modern day the research for this paper
was carried out by interviewing individual business people
business people business scholars and thinkers.

The review of the meaning of CSR the concept is still

evolving and there isn’t complete agreement as to what the
concept is all about. We are going to divide the history on CSR
into two broad periods before 1900 and from 1900 to present.

As the earlier stated, the history of social and environment

concerns about business is as old as trade and business itself
for example commercial logging operations and laws to protect
forests can both be traced back almost 5000yrs.

With industrialization, the impact of business on society

and the environment assumed entirely new dimensions. The
corporate paternalists of late 19th and early 20th century used
some of their wealth to support philanthropy ventures.

Another example in 1622 disgruntled shareholders in the

Dutch east india company are said to have started issuing
pamphlets, complaining about management secrecy and self
enrichment.

All these points to the fact that in traditional African

societies, business were seen first and foremost as providing
benefits for the whole society and the individual business
person came only second place.

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NAME: RAINA M. WEHVARIA.

Example of Kellogg company they had practice CSR since

its sales almost 11$ billion, it is leading in cereals and
convenience food. The founder W.K. Kellogg sought to invest
my money in people and further said two principle 1)charity
principle and 2) steward principle.

But Milton Friedman 1962 argue on this issue is very

conservative restricting corporation to sole economic purpose
of guiding supply and demand. He said it is the government
purpose to act as guardian and create legislation to regulate it
citizens as well as its corporation to impose order and balance
within the society. By engaging in CSR corporation have found
a borrow through which they can escape from hound dog
sniffing of the government’s regulation bodies.

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NAME: RAINA M. WEHVARIA.

What is csr!!!

The basic idea of CSR is that business and society are

interested rather then having distinct entities similarly, that
people within outside the field not with standing the issue of
literacy translations employee promote and defend different
interpretation that have emerged over past three decades.

These range from corporation social responsibility to

sustainable development from business ethics to corporate
accountability to business in society and from corporate
citizenship to corporate governess.

What’s philanthropy?

Philanthropy helped define enlightened self interest as a

viable approach to business. They recognised the social impact
of industry and its potential to improve social conditions.

Growing public interest in corporate behaviour has

encourage more companies to manage issues of corporate
responsibility and to report publicly on how they do so.

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NAME: RAINA M. WEHVARIA.

Some of today’s business leaders give substantial donation

to charities. Jeff Skoll (ex-president of e-bay, the online auction
business) gave £5 million to the Said business schools at the
oxford university.

Csr v/s philanthropy

The concept of CSR is given by Carroll where as the

concept of corporate philanthropy is given by Fredrick. The CSR
is having wider concept corporate philanthropy.

The CSR include the corporate philanthropy as well as

steward principle with charity principle it help the community to
make better decision. The corporate philanthropy refers to the
idea of the firm giving back (financially) to society some of the
wealth here it is known as charity principle.

Ethical behaviour
Ethical refers to a code of moral principle and values that
guide human action by setting standards of what is acceptable.

An ethically acceptable action is one that is legal and

meets the shared ethical standards of the society which raises
the question of how people in that society form and express
those standards that you think should be respected may be
ignored by others. Most ethical dilemmas involve a conflict
between the need of the part and the whole the individual and
the organisation, or the organisation and society.

THREE DOMAINS OF HUMAN ACTION

Domain of codified law.

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NAME: RAINA M. WEHVARIA.

Domain of ethics.

Domain of free choices.

Contextual process.
The view of CSR as a process rather than a set of
outcomes, CSR cannot be a static concept because the
environment society member lives in is dynamic. CSR an going
process constantly monitoring the environment and
relationship and not a fixed mission in relation to specific group
with a predetermined priority that remains static.

CSR in practice, frame works it fit into tends to very

contextual, very sensitive to environmental organisation, even
individual specificities.

It can be viewed as a process involving various stakeholder

groups, which may be highly contextual in practice and
submitted to macro environment as much as very personal
factor of influence not least, CSR tends to be a multidisciplinary
rather than distinct management discipline, which ought to be
examined through a wide range of lenses.

Both academics and business and society acknowledge the

multi-stakeholder framework and the fact that CSR is in
practice ultimately dependent on the context.

One should note that both academics and business and

society identify similar themes for debate, but the terminology
used may somehow change the implications for implementing
and assessing CSR.

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REFRENCES

Milton Friedman (1962) “capitalism and freedom”, Chicago

the university of Chicago press.

Brass centre (2007) “history of corporate social

responsibility and sustainability (retrieved on 03/02/07)

Murray. J. (2004) corporate social responsibility “an

overview of principle and practices”. Geneva international
labour organisation.

Carroll (1979) “a three dimensional conceptual model of

corporate performance (academy of management review,
1979 vol.4 no.4 pg. 500)