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APRIL, 2006
UPTHE WORLD
MARKET
Published by:
NATIONAL AGENCY FOR
EXPORT DEVELOPMENT (NAFED)
MINISTRY OF TRADE
Table of Content
Message
from the Editor’s
Desk
Whereares Its
The Target Markets Are 6
Published by : The Ministry of Trade, Republic of Indonesia, National Agency for Export Development (NAFED)
Advisor : Acting Chairman of NAFED : Mr. Hatanto Reksodipoetro Chief Editor : Mr. Rahayubudi
Editor : Djasdi Darwis, Sri Maryani Consultant : CV Kopan Jaya Reporter : TB Machroja, Donawati, Tiara Lumban
Gaol Layout : Xi-ant Design Address : Jl. Kramat Raya 172, Jakarta 10430, Indonesia Phone : (62-21) 3100569 ,
31904774, Facsimile : (62-21) 31901371,31901470 Website : http//www.nafed.go.id e-mail: nafed@nafed.go.id
Kicking up
the world market
W
hen it comes to both importing and
the international exporting sporting
specialization in goods -, the issue is
trade of sporting to go deeper into the
goods, what one can come across most detailed SITC
to see, is the absence of inter- product classification.
country comparative studies. Then, it is crystal-
Since the crux of the matter is to clear that, for a country,
analyze how countries specialize the advantage of
in the intra-industry trade – all the exporting (importing)
listed twenty-eight countries are winter sports goods on
A
s the world knows, soccer ball’s shape function has changed into souvenir or ornament.
and design is round with black and white Its soft textured layer has prompted designers
squares on it (figure 1). It means that, and artists to create easier some pieces of art.
in wider range of sport practices France in 2005 imported 235 tons Japan, Malaysia, Philippines,
(gymnastics, walking, body building, of sport equipments from Indonesia Singapore, South Korea, Taiwan, and
keeping fit, team sports and track totaling at US$1,463,000. As big Thailand). The remaining 25% of
and fields) or even on leisure time importer for the product, it has global trade shares is concentrated
without any sport practice (for launched a publication on analysis of in Switzerland, Eastern Europe, some
example: sportswear, track suits, the product development. It reveals Asian countries (Pakistan, India,
sporting footwear). that 75% of the global of sporting and Vietnam), Maghreb (Morocco,
With this categorization in mind, goods trade encompass three NAFTA Tunisia), and the Latin American
one can switch to a more detailed countries (Canada, Mexico, and USA), (Argentina, Brazil) countries. Among
qualification of product specialization the fifteen EU countries (as of 1995, the sampled countries, in 1994, the
within the international intra- after the fourth enlargement), and ten major sporting goods exporters
industry trade in sporting goods. ten South-Eastern Asian countries were the USA, China, Hong-Kong,
Unfortunately, up to now, such (China, Hong-Kong, Indonesia, France, Austria, South Korea, Japan,
research in detail is just
conducted once at the country
level, examining the foreign
trade of sporting goods in one
particular country, without
international comparison.
Indonesia, with the total
export value of US$3,283,000
in 2005, is many of which
has met the world’s demand
for Soccer Ball. Soccer Ball
as part of the Inflatable balls
sub-product (Indonesia
Harmonized System No.
950662, the local SITC system
in Indonesia) has made
15.53% contribution to the
whole product demand of
equipment for general physical
exercise.