You are on page 1of 23

Sociology without Social Structure: Neoinstituional Theory Meets Brave New World

Author(s): Paul M. Hirsch


Source: American Journal of Sociology, Vol. 102, No. 6 (May 1997), pp. 1702-1723
Published by: The University of Chicago Press
Stable URL: http://www.jstor.org/stable/10.1086/231132 .
Accessed: 06/08/2014 11:52
Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at .
http://www.jstor.org/page/info/about/policies/terms.jsp
.
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of
content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms
of scholarship. For more information about JSTOR, please contact support@jstor.org.
.
The University of Chicago Press is collaborating with JSTOR to digitize, preserve and extend access to
American Journal of Sociology.
http://www.jstor.org
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
Review Essay
SOCIOLOGY WITHOUT SOCIAL STRUCTURE:
NEOINSTITUTIONAL THEORY MEETS
BRAVE NEW WORLD
1
Institutions and Organizations: Theory and Research. By W. Richard
Scott. Thousand Oaks, Calif.: Sage Publications, 1995. Pp. xvi178.
$39.95 (cloth); $18.95 (paper).
Paul M. Hirsch
Northwestern University
The trouble with the new institutionalism is that it does not
have the guts of institutions in it. (Stinchcombe 1997)
Stability, said the Controller, stability. No civilization with-
out social stability. (Huxley, Brave New World, 1939)
W. Richard Scotts Institutions and Organizations is impressive and pro-
vocative. It brings some of organizational sociologys recent experiments
with neoinstitutional theorys expansive claims about culture and cogni-
tion to a perverse but logical conclusion: a sociology without social struc-
ture. In this isomorphic brave new world, compliance is the goal shared
by all institutional theories. In the preferred cognitive version, deviance
seems dened out. Social control just happens. Freed from the restraints
of the values and norms modeled by alternative realist social theories,
people instead appear empowered to more freely select behavioral
scripts from a menu of prescreened, time-tested, societally legitimate, and
1
Workshops and many colleaguesat Northwestern Universitys Workshop on Or-
ganizations and Institutions, Carnegie Mellons Graduate School of Industrial Admin-
istration, and several sessions at the American Sociological Associations annual meet-
ingshave contributed to the ideas presented here. I amespecially grateful to Howard
Aldrich, Mitchel Abolaa, Joseph Baumann, Kimberly Boal, Daniel Corneld, Lex
Donaldson, Mark Granovetter, Joseph Guseld, Michael Lounsbury, John Meyer,
Marshall Meyer, Mark Mizruchi, Woody Powell, Gerry Salancik, Mark Shanley, Ji-
tendra Singh, Art Stinchcombe, Marc Ventresca, Mary Vogel, and Ed Zajac for their
insights and their reactions to some of the positions taken here. While many of these
discussions preceded the writing of this text, and some may strongly disagree with
my conclusions, the comments and clarications fromall these colleagues are acknowl-
edged with thanks. Direct correspondence to Paul Hirsch, J. L. Kellogg Graduate
School of Management, Northwestern University, Evanston, Illinois 60208-2001.
E-mail: paulhirsch@nwu.edu.
1997 by The University of Chicago. All rights reserved.
1002-9602/97/10206-0006$01.50
1702 AJS Volume 102, Number 6 (May 1997): 170223
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
Review Essay
taken-for-granted assumptions. These always-stabilizing cultural rules
appear, in turn, to be picked up by those far below and diffused as rou-
tines and performance programs, aligned with the larger frameworks and
metascripts apparently constructed and mysteriously signaled (without
clear or consistent transmission mechanisms) by a time-traveling, institu-
tional version of the Wizard of Oz.
Institutions and Organizations is a fascinating, sometimes unwieldy
me lange of several books and ideas, with contrasting messages presented
in several voices and writing styles. First and foremost, this is an effort
by organizational sociologys senior statesman, whose fundamental gen-
erosity and years of leadership are unquestioned here, to redene and
transform it into the interesting but also, unfortunately, authoritarian
new institutional version he has been aligned with since the mid-1980s.
It is an important statement for anyone interested in following both insti-
tutional and organization theories. In this book, Scott develops a new
typology to incorporate many competing denitions of institutions, and
his clear preference for one of them, along with a discussion of exemplars
for each perspective (chap. 3) and a further coding of the literature along
this and several other dimensions (chaps. 46). The books 178 densely
packed pages also provide the opportunity to admire the enormous
wealth of scholarly works marshaled and reviewed while, at the same
time, leaving ample room to disagree with, debate, and revise some of
the conclusions and interpretations offered. While not always clear in the
book, anyone who knows Dick Scott from meetings and other conversa-
tional settings knows he is more open to such alternative perspectives
than a literal reading of Institutions and Organizations may suggest. This
essay, however, is limited to the messages conveyed in the book under
review.
The rst section of the book is the strongest. It provides two daunt-
ingly well-researched and characteristically insightful overviews of (1) the
historical roots of the multidisciplinary concept institution and (2) the
owering of organization studies in sociology as a testing ground for
Mertonian middle-range theory. The diplomatic and nonpartisan guide
to the eld that many will recall from Scotts nearly three decades of
valuable integrative texts and review articles (see, e.g., Scott 1964, 1992)
is present here, but this remains only through the books two outstand-
ing introductory chapters. The reader should be forewarned that an
important shift in agenda and tone follows. After its opening chapters,
Institutions and Organizations is no longer an extension of these
earlier, evaluatively more neutral projects, nor does it present a dispas-
sionate update. Quite the contrary. From here on, underneath the still-
gracious and inclusive narrative, Scott presents a partisan and pro-
grammatic vision from which a signicant body of the eld is now
excluded. He is a key player in the intramural wars going on between
these factions.
The new roadmap of the eld in Institutions and Organizations thus
1703
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
American Journal of Sociology
presents a new Scott personathat of the warrior-advocate seeking to
move and rechannel organizational (also here renamed institutional) so-
ciology in a new and different direction. Staking out and popularizing a
series of what will be controversial positions, expanding and redirecting
which frameworks and perspectives t best into this subeld (which is
the American Sociological Associations third largest member group), In-
stitutions and Organizations invites more challenges than the fait ac-
compli tone of this work seems to presume. It should stimulate and pro-
voke more programmatic debates than have Scotts earlier, more
integrative, and less controversial works.
I specically note ve such issues here: (1) The books advocacy of a
forced-choice conceptual dichotomy, rather than collaboration and con-
tinuum, between (good) ideational and cultural versus (bad) realist and
more materialist formulations; (2) its largely untestable, nonpredictive
and necessarily post hoc, rather than present or future orientation toward
research and social issues; (3) an unnecessarily reied and functionalist
framing of key concepts that ignores or denies institutional, cultural, and
structural conicts, contests, and ongoing changes in real time, hence dis-
couraging their study; (4) its increasing disinterest in, verging on dis-
missal of, substantive actions taken by associations or organizational sub-
units at the local (community) level rather than at the more procedural
and formally controlling, abstracted, global and centralized (headquar-
ters, national regime) layers of society; and (5) its persistent indifference
to or avoidance of the strong capacity of large and powerful organizations,
like multinationals and international nancial rms, to inuence and
enact the rules and environments that frame governmental policies and
affect peoples lives, rather than be seen as always simply responding to
even larger (however mysterious) cultural forces bigger than these giant
organizations.
An expansive neoinstitutionalism seeking to shift the organizational
subelds focus more toward the macrosociological units of nation-states
and the world system will need to encompass more research on policy
setting and the interplay of competing interests. It should address, and
provide analytical tools to assess, the wider political implications (raised
by Tocqueville, among others) of its theoretically stripping the intermedi-
ate levels of society of a role in creating, reframing, or challenging the
rules and orders they are strictly conceived here as more blindly imitating
and following. Such neoinstitutionalism should also attend more, among
its variables and problematics, to the important distinction between ob-
taining compliance through the use of coercive means versus reliance on
voluntaristic action. By placing a higher priority on achieving conformity
than on that conformitys content and the means by which it is achieved,
the neoinstitutional perspective invites serious questions about both the
values it conveys and their broader implications. I will come back to these
issues below.
Fortunately, Institutions and Organizations also provides a great deal
of substance and theoretical value, to which we now turn.
1704
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
Review Essay
Institutional Theories before Institutionalism
Much of the challenge of this subjectto the author as well
as to the readerresides in the many varying meanings and
usages associated with the concept of institution. (Scott 1995,
p. xiv)
Institutionalism purportedly represents a distinctive approach
to the study of social, economic, and political phenomena; yet
it is often easier to gain agreement about what it is not than
about what it is. (DiMaggio and Powell 1991, p. 1)
Because no single institutional theory can encompass all sociologists
claims to the concept, Scott notes at the outset of Institutions and Organi-
zations the long-standing and wide diversity of denitions and the confu-
sion over what meanings to attribute to the term institutional. Much
like the more recent contest and continuing confusion over the term so-
cial construction, this ambiguity is only exacerbated when use of the
same terms can simultaneously reect and evoke entirely unrelated mean-
ings on the parts of both their employers and recipients.
Scott addresses this dilemma up front by starting out with a brilliant
review of the concept of institution: its variety of meanings and its uses
and denitions across disciplines and over the last hundred years. This
fascinating account of the sociology of knowledge and of the rich ironies
found in early institutionalisms reversals of fortune is a scholarly tour
de force that shows Scott at his best. We learn here, for example, that the
pathbreaking social policy studies made by sociologist William Ogburn
in the 1930s were made possible by an institutional economist, Westley
Mitchell, who was a founder of the National Bureau of Economic Re-
search. (As contemporary neoinstitutional economics no longer houses
such interesting or important social research, one wonders which institu-
tional subeld or disciplines would include work like Ogburns today?)
This survey of diverse literatures, yielding such a broad range of interest-
ing information and intellectual connections, is important reading for
both students and scholars of sociological theory.
The early institutionalists at the start of the 20th century came from
economics and political science as well as from sociology. Although short-
lived in these other disciplines, the earliest conceptions of institutions in
economics and political science shared a strong interest in the variability
and nonuniversalistic aspects of social institutions. While always aware
of the rule-creating and rule-enforcing character of the law, constitutions,
and habits and customs, Scott notes that the economists Veblen, Com-
mons, and Mitchell all criticized conventional economic models for their
unrealistic assumptions and inattention to historical change (p. 2). Where
do new rules come from? Are they legitimate? Which parties had standing
to participate in the negotiations? These are perennial questions from the
dynamics side of the various institutional schools; they remain the is-
1705
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
American Journal of Sociology
sues underlying many of the debates that still range around the rule-
enforcement emphasis of subsequent neoinstitutional theories.
In other disciplines, political scientists Woodrow Wilson, L. A. Wil-
loughby, and others, anticipating some of the interests of what are now
called new institutionalists, examined and compared the construction
and historical development of constitutions, legal codes, charters, and
governance structures. In sociology, early institutionalism was fostered
by Weber and Durkheim in Europe and independently developed in the
United States by social interactionists (Cooley), pragmatists (Dewey), and
pioneers of the Chicago school (e.g., Thomas, Hughes).
Most of the early institutionalists (who might agree with, but whose
time period must be clearly distinguished from, the old institutionalism
label used by DiMaggio and Powell [1991] to characterize much contem-
porary sociology) emphasized the capacity of institutions to change and
be redened, the importance of their symbolic and subjective meaning,
their potential for instability, and the likelihood of conict, negotiations,
and contests surrounding their establishment and uninterrupted continu-
ation. In political science (where institutionalism has since experienced a
revival) and economics, this openness to the concrete and to process and
realism made institutional scholars vulnerable to a successful attack in
what Scott calls the perennial and still ongoing battle between studies of
the temporal and particular versus more timeless and general models and
formulations. In losing out to the more equilibrium-based and deductive
framework of neoclassical economics on the one side and the more indi-
vidualistic and behavioralist formulations of political science on the
other, these early institutional frameworks were casualties and warning
signs for what I have elsewhere called the continuing contest between
dirty hands and clean models (Hirsch, Michaels, and Friedman 1987).
After tracing institutionalisms shaky beginnings, Scott turns to sociol-
ogys distinction as virtually the only discipline to retain an institutional
focus after its exile from these other elds during the 1920s. Here, an
institutional perspective has held forth pretty steadily (albeit in different
versions; see Abbott 1992), from the beginnings sketched in chapter 1,
through the works of, among others, Parsons and, most important, Mer-
ton in the 1940s and many of their disciples in the 1950s and early 1960s.
These were followed by Janowitz, Zald, Berger and Luckmann, Perrow,
and the more ideational turn by Meyer and his associates in the 1970s,
through the contributions of Zucker, Granovetter, DiMaggio, Powell, and
others from the 1980s through the present.
Because sociology has pursued an interest in institutions and their con-
stituent rules far longer than in the workings of what were, until recently,
the less powerful organizations that both administer and disrupt them,
Scott next traces the fascinating story of how the still-tenuous connection
between studies of institutions and organizations developed in the United
States. In chapter 2, he also provides an interesting clue to the origin and
recent regeneration of a mutual ambivalence, some continuing fault lines,
and the competition between them over problem denitions.
1706
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
Review Essay
Scott documents the rise of organization studies as the perhaps ironic
by-product of the enormous impact that Mertons insistence on conduct-
ing empirical studies in the middle range, rather than pursuing more
grand theory, had on the discipline. In his famous manifesto against
deriving explanations from preexisting and already worked-out master
conceptual schemes, Merton ([1949] 1967, p. 51) advocated the realist
alternative of developing special theories from which to derive hypothe-
ses that can be empirically investigated, and evolving, not suddenly re-
vealing, a progressively more general comparative theoretical frame-
work that can encompass greater variation and multiple cases.
For researchers with middle-range ambitions, complex organizations
provided a cornucopia of research opportunities, sites in and around
which theories could be developed and hypotheses constructed and
tested. While the scope and number of organizations had mushroomed
over the half century during which institutional theories were developing,
organizations remained largely unexamined, providing rich grounds for
carrying out middle-range research. Organizations offered a vast number
of bounded entities with internal structures and processes for examina-
tion, administered by sets of formal rules and informal networks, but also
with connections to an outside world with which they exchanged the
goods and services produced for needed supplies, nancial support, and
institutional legitimation. For Merton, his students, and others, these
quickly became ideal research sites for research and theory building.
2
The new subeld grew quickly. Scott inventories how, in short order,
several generations of remarkable Columbia Ph.D.s and their followers,
inuenced by Mertons injunction to look at middle-range issues, came
to establish much of the corpus of organizational sociology. These include
the large group of now-classic studies by, among others, Selznick,
Gouldner, Guseld, Stinchcombe, Lipset, Coleman, Zald, Clark, and Per-
row. Other Columbia faculty, notably Amitai Etzioni and C. Wright
Mills, added additional and important perspectives on organizations and
their increasingly critical role in American society.
Scott also points out here the inuential and fortuitous result of the
then-growing new elds perhaps-unexpected revisit to, and reconcilia-
tion with, grand theory when James Thompsonas Administrative Sci-
ence Quarterlys rst editorcommissioned Parsonss (1956a, 1956b)
foundational essays on formal organizations. This formulation estab-
lished the base for much of the open-systems and institutional theory to
follow in organizational sociology by setting out and demarcating the
technical, managerial, and institutional levels of organization. Scott cred-
its Parsons as the rst to so dene the analytical boundaries separating
the production- and efciency-related aspects of organizations, at the
2
For a discussion of how Mertons development of middle-range theory, in collabora-
tion with Paul Lazersfeld, also built and transformed the subelds of public opinion,
mass communication, and community studies, see Frenzen, Hirsch, and Zerillo (1994).
1707
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
American Journal of Sociology
technical level, from the more cultural and legitimacy-directed activities
found at their institutional level.
It is interesting that Scott further points out, and dryly credits, Parsons
for the continuities between this critical formulation of multiple levels
and its later utilizations (reframed as decoupling) and reinvention in
new institutional theories. As we shall see, these more strongly contrast
and dichotomize the different explanatory parts played by (a) the techni-
cal, more material level of organizations on the one hand versus the
(b) now-greater and more important contribution attributed to myth, cul-
ture, legitimacy, and ritual on the other. While the latter still ts both
Parsonss institutional level and his IL cells (Parsons 1951), his interest
in the former, more economic and technical level (also found in his AG
cells) is largely rejected and abandoned (Hall 1992).
This important chapter, suggesting how Parsonss and Mertons re-
spective visions of (grand) institutional and (middle-range) organizational
theories were earlier bridged by the eld carries some important implica-
tions for proponents in their more recently renewed battles, with seg-
mented analogues carrying titles like new, old, recent, and tradi-
tional institutionalisms (Hirsch and Lounsbury 1997).
Institutional Theories Updated, Newly Codied, and Redirected
Enough of history! Where does the area of institutional theory stand at
this point in time? (p. 33) With this exclamation, Scott shifts away from
his valuable recounting of how organizational sociology arose in order to
present the analytical centerpiece of the volume. His new typology offers
three institutional pillars, created to explicitly emphasize the differences
(underlying theoretical fault lines) that separate perspectives on institu-
tions. Here, Scott also clearly rejects the counterstrategy of seeking ways
to view each of these facets as contributing, in interdependent and mutu-
ally reinforcing ways, to a powerful social framework (p. 34). This deci-
sion to look for, focus on, and so emphasize the differences between per-
spectives is unfortunate, especially considering the authors demonstrated
talents and earlier predilection to bring together, nd similarities, and
integrate divergent perspectives.
3
For this ambitious new etic typology, Scott creates three nominal cate-
goriesthe regulative, normative, and cognitive pillars, into which vir-
tually all of the work he sees pertaining to institutions, across disciplines
and subelds, has been coded. These three categories incorporate the le-
gal (regulative), social (normative), and cultural (cognitive) aspects of in-
stitutional theories and research. For Scott, these must be kept analyti-
3
When he discusses and himself takes note of this decision (p. 34), Scott also refers
the reader to his chapter, Institutions and Organizations: Toward a Theoretical Syn-
thesis (Scott 1994), which largely coincides with and anticipates much in the book
under review.
1708
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
Review Essay
cally and, by implication, operationally distinct. Each pillar is self-
contained, embodying its own internally consistent set of isomorphic
rules, guidelines, and internal variations for all (micro- through macro-)
levels of society. As Scott elaborates: The models are differentiated
such that each identies a distinctive basis of compliance, mechanism of
diffusion, type of logic, cluster of indicators, and foundation for legiti-
macy claims (p. 60). Research cutting across these pillars is largely
ruled out, discouraging interpillar communication and making the cross-
fertilization of ideas unusual and unlikely.
Scotts requirement that these pillars remain analytically independent
and separated seriously weakens the power of this otherwise intriguing
and creative new typology. Operationally, I doubt all works touching on
institutions can (or should) be tted into the domain of just one of these
pillars; or that many of the authors cited (myself included) would agree
with the view that their work cannot also productively straddle them.
4
Each vertical institutional pillar, self-contained and isomorphic, is set
up by Scott to address, account for, and explain actions and behavior,
in or at the following units and levels of analysis: individual and group,
organization, organizational subsystem, sector and industry, organiza-
tional population, organizational eld, societal, and world system. Into
this grand scheme, feeder subelds from across disciplines are cross-
classied in the resulting columns and rows of gure 3.1s institutional
pillars and varying levels: illustrative schools (p. 59). These include eco-
nomic history, historical institutionalism in political science, neoinstitu-
tionalism in economics, traditional institutional sociology, neoinstitu-
tional sociology, population ecology, evolutionary theory in economics,
and ethnomethodology. Encompassing so much takes on the risk of mak-
ing them unwieldy; as the boundaries and domain of the organizational
subeld so expand, the lines previously distinguishing organizations,
institutions, world systems, and the rest of the discipline also become
hazy.
The challenge of so ordering and interpreting such a wide diversity of
divergent thinking is, as Scott avers, indeed daunting. He begins this task
with an omnibus denition of institutions: . . . Institutions consist of
cognitive, normative, and regulative structures and activities that provide
4
Throughout their exposition, each pillars exemplars are presented as belonging in
and illustrative of that pillar only. While late in the book, Scott speculates that ad
hoc combinations may be possible, the only (three) works coded as bridging pillars
almost serve as exceptions to the noncrossing rule. After recognizing studies by Peter
Hall, Richard Whitley, and Neil Fligstein for accomplishing this, Scott further charac-
terizes them as all institutional histories at the macrosocietal level and then, as if to
explain away the possible anomoly of their so bridging pillars, he adds, Perhaps, at
the macrolevel, where complex institutions such as markets are constructed to stabilize
relations and behavior, the use of power and sanctions, up to some point, to reinforce
these arrangements does not undermine their cognitive and normative supports (p.
102). By implication, this cross-pillar interaction remains the exception and is not
found at levels less macro than the market and the state.
1709
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
American Journal of Sociology
stability and meaning to social behavior. Institutions are transported by
various carrierscultures, structures, and routines; and they operate at
multiple levels of jurisdiction (p. 33; emphasis added). For each institu-
tional pillar to work, as we have seen, compliance is required. In keeping
witha long traditionof sociological theory, this denitionof institutionana-
lytically hones in on the problem of order, on stability and its retention.
While not necessary to discuss alongside institution, introducing the
corollary concept of institutionalization here as well would provide an
early recognition and engagement with the more dynamic, process-
oriented problems connected with the study of institutions. With the
emergence and dissolution (as well as ongoing moves to assure the stabil-
ity of) the structures and activities constituting present institutions, comes
competitions over which candidates will succeed in becoming, and re-
taining, the mantle of being institutions. While discussions of these dy-
namics of the institutionalization process do appear in Institutions and
Organizations (usually as very macro and longitudinal social construc-
tions), they are not central to its main exposition nor easily aligned with
the typology within which the book frames institutions and organizations.
Scotts decision to treat separately and to defer raising these process is-
sues until well after presenting the orienting omnibus denition is con-
sistent with what Powell (1991), Zucker (1988), and Perrow (1985, 1984)
have noted as the lower priority accorded political dynamics, social
movements, and social change by neoinstitutional theory more gener-
ally.
Echoing parts of Etzionis (1961) earlier, comparatively less macro ty-
pology of compliance structureswith its columns for coercive, utili-
tarian, and normative categories, but also an important provision for
hybrid cells combining themthe subtext across Scotts three pillars ad-
dresses how the formulations grouped into each pillar assure stability,
conformity, and compliance to rules of all kinds. In two pillars, these
are assured by the individual or corporate actors socialization into and
internalization of values and norms that provide consciously understood
legal, social, or moral rules and guidelines for behavior. In the third, cog-
nitive framework, these assumptions and mechanisms are rejected. Here,
people and organizations are conceived as selecting and conforming to
behaviors to which they have no substantive or moral commitment. In-
stead, their conformity to rules is driven unreectively by a more proce-
dural mechanism: they are followed (no questions asked and without de-
viation) because, while external to the adopter, the rules are culturally
legitimate if others with whom one socially interacts also follow them.
This pillars substitution for commitment is a world of subjective mean-
ings without affect.
The regulative pillar.For theory and research within the regulative
pillar, coercion is the driver of compliance. In this Weberian legal order,
correct procedures are specied with clear sanctions for noncompliance.
The rule of law is clear, monitored, and enforced; utility functions are
materialist and easy to construct. In the regulatory pillars framework of
1710
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
Review Essay
coercive isomorphism, all sectors of society conform to rules because it
is expedient. Rational choice and instrumentalism prevail.
The subelds listed for this pillar in Scotts gure 3.3 (p. 57) are eco-
nomic history, historical institutionalism in political science, and neoin-
stitutionalism in economics. Exemplars coded by Scott as regulative insti-
tutionalists in these respective subelds include North and Thomas
(economic historians),
5
Schmitter and Skocpol (each, individually, as a
political institutionalist), and Williamson (a neoinstitutional economist).
The regulative pillars connection to sociological conceptions of institu-
tions, organizations, and rule breaking seems coded as peripheral, as this
pillar is the only one for which Scott omits an explicit reference to the
discipline in the illustrative summary gure (p. 59; some additional,
mainly rational choiceoriented, sociological works coded as regulative
also occasionally appear in the text).
If there were room in any of the three pillars for studies of nonconfor-
mity or efforts to change laws, the regulative pillar would seem a logical
place to begin. But in the midst of widespread disagreements over laws
and social policy (especially at analytical levels below the regime and the
nation-state), much organizational/institutional research on these dis-
putes seems precluded from inclusion in this pillar. Analysts working
within this framework struggle a bit to explain why it is that institutions
emerge . . . , but once they are in place, they have no difculty in ex-
plaining why rules are obeyed (p. 37). The logic of coercive isomorphism,
and Scotts conception of this pillar as a stable system of rules backed
by surveillance and sanctioning power (p. 37), channel potential studies
of contests and uncertainty over rules or laws away from inclusion in
the regulative institutional framework. Ongoing contests over sociological
topicssuch as assisted suicide, access to abortion, the utility of afrma-
tive action or environmental protection, conicts over which rules to en-
force vary and are subject to changemay not provide rules stable
enough for the subjects to be coded in the regulative pillar. Prospective
studies of such social conicts still awaiting societal (legal) disposition
seem to be left hanging, perhaps to be postponed until after the issues
in contention have been resolved. Scott may not intend to convey this
conclusion; but his selection of exemplars that focus on and emphasize
historical analyses at high macro levels leave unclear (1) if these examples
qualify as regulative and (2) if not, then which organizational and institu-
tional aspects of such contested rules and laws-in-process would or would
not be claimed or welcomed in other parts of the typology.
If the regulative pillars parameters are thus narrowed, the issue posed
5
The intellectual journey of Douglass North, from the regulative pillar in which Scott
codes his earlier work, through his increasingly greater emphasis on the importance
of taking volition more into account when examining large-scale change, is traced
and elaborated in Hirsch and Lounsbury (1996). Here, Norths broader frameworks
are, additionally, contrasted with that of Williamsons, whose work Scott also places
in the regulative pillar.
1711
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
American Journal of Sociology
here is no criticism of the research which is coded therein, for Scotts
exemplar studies are all interesting, important, and rst rate. If this pil-
lars primary focus is on unambiguous and uncontested rules and laws
(with enough time-series data available to frame problems historically),
then the more restrictive focus required for good work in this framework
should be addressed and explained more directly. (Its converse should
also be more clearly noted if known outcome and time-frame require-
ments are less of a prerequisite for inclusion.) While Scott does cite a few
studies showing that laws governing issues such as property rights law
emerged from a series of contests and negotiations between competing
interests (p. 68), the image that still comes through is that these issues
are not central to this pillars problematics.
Ironically, the regulative pillar is thus narrower than the eld of law
and social science, which encompasses more of the dynamics surrounding
the creation and retention of laws as well as their enforcement. This focus
on competing and contending interests is compatible with the realist on-
tology that Scott denes the regulative pillar as following. Since monitor-
ing is so integral to the successful administration of rules in this pillar
(as Scott also observes in noting the necessity for third-party [e.g., govern-
ment] enforcement of rules), the treatment of this pillar would also be
strengthened by including more detailed examinations of the intermedi-
ate-level organizational mechanisms enforcing compliance.
6
While these issues are all touched on by Scott, his treatment signi-
cantly understates the dynamics and variability of actions taken in the
regulative pillar to develop information on how the rules are monitored,
6
Game theorists studying incentives at this intermediate level, e.g., would point to
Americans near-automatic payments of income tax as an excellent case in point.
Among the intermediate-level mechanisms at work here are variations in, and political
campaigns around, the enforcement budget and practices of one of the largest monitor-
ing organizations in the world, the Internal Revenue Service. Another mechanism
assuring compliance, by salaried and most hourly employees, is the automatic deduc-
tion of taxes and the reporting of incomes and interest payments by employers and
nancial institutions. Deeper knowledge of the operations of these important institu-
tional facilitators and mechanisms, including variations associated with their own
staffs incentives, is a critical component for explaining the dynamics of how these
organizational aspects of the regulative pillar actually play out (Stinchcombe 1997).
In addition to focusing on the mechanisms of how rules are enforced and behavior
monitored, game theorists have also long emphasized the importance of providing a
combination of (not always coercive) incentives to encourage and induce compliance
(Baird, Gertner, and Picker 1994; Libecap 1986; Milgrom and Roberts 1992). The
dual issues of material self-interest and compliance based on a belief in the systems
overall fairness are both included in many of these models. Policy-oriented game theo-
rists explicitly address the contribution of perceived fairness and equity as incentives
to peoples willingness to comply. For example, the twin institutional goals of ob-
taining tax revenue both equitably (through redistribution) and efciently (through
monitoring and equal enforcement) have long occupied game theory economists (such
as Nobel laureate William Vickrey [1994]).
1712
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
Review Essay
enforced, and even renegotiated at intermediate organizational levels.
The regulative pillar, in which social control is most explicit and straight-
forward, cannot ignore or operate in a vacuum so free of politics, process,
and value conicts. Much as Scott cursorily acknowledges Webers obser-
vation that raw power works less effectively than willing compliance, an
important insight of game theory is also to take compliance in the regula-
tive pillar as a serious problematic, as more of a variable than a given;
in short as more fragile and sociological than the more simple coercion-
as-sole-mechanism Scott seems to dene for this pillar.
The normative pillar.With sociologys place in the regulative pillar
restricted largely to studies framed in rational choice assumptions, we
move next to the normative pillar. Given only two remaining forced-
choice coding categories, if a study concerned with organizations or insti-
tutions is not in the regulative pillar, it will either be tted into the nor-
mative framework or else the last available but far more restrictive
cognitive pillar. Presented with this choice, we discover a giant residual
category: most sociological work touching on institutions and organiza-
tions must be coded as belonging in the normative pillar. Depending on
the issue at hand, Scott variously denes the normative framework as
occasionally allied intellectually with both the otherwise unbridgable
realist-versus-social constructionist ontologies, and with their related reg-
ulative and cognitive pillars. The normative pillar catches studies that
may fail the more restrictive conceptual purity tests for inclusion in
each of these other pillars more narrow denitions.
The social realist ontology conceives the everyday real world as
tangible, down to earth, and objectively out there. In March and
Olsens (1989) terms, compliance in the regulative pillar (with which
Scott identies realism most closely) follows the logic of instrumentality,
in contrast to the normative pillars comparatively broader logic of ap-
propriateness. While the former is not complicated, since the correct rule
to follow is always clear and mandatory, the logic of appropriateness per-
mits a greater social orientation. In the normative framework, there is
thus more volition, with the more social, as well as purely material and
instrumental, bases inuencing the resulting decisions.
With the normative pillar dened as the exclusive home for the disci-
plinary concepts of socialization, norms, values, and social context, we
nd the broadest overall framework for sociological work. We have al-
ready seen that, for Scott, the normative pillar also overlaps in some in-
stances with ontologies and concepts more strictly coded in the other pil-
lars. In addition, the normative framework is also the only institutional
category to welcome broadly designed studies of intentional, self-
conscious actions and competing interests; power and conict; and the
dynamics of change, social action, and policy issues. By broadly designed,
I mean this pillar incorporates aspects of the concept institution (e.g.,
language changes) that overlap with, and would be otherwise assigned
to, different pillars exclusively.
As sociology (as well as organizational studies) is generally taught and
1713
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
American Journal of Sociology
understood, these wide-ranging concepts and topics are among those in
the core of the discipline. Nearly all of them appear to be coded and
channeled by this typology into the normative pillar and to be homeless
and unwelcome in both of the others. What brings together these concepts
and topics in the normative category is their common provision for in-
cluding both culture and social structure in the same studies and building
in the capacity for individual and collective actors to act, and pursue
independent goals (see Hirsch and Lounsbury, 1997).
With such a wide array of issues and topics, the number and range of
leading sociologists coded into the now-bulging normative pillar is enor-
mous. In fact, unlike the depiction of the other two institutional pillars,
each featuring some sociology along with models from economics and
political science, sociology is the only discipline Scott nds producing the
works coded in, and constituting, the normative pillar. Merton and
(much of) Parsons are reunited in the illustrative samples provided. Also
combined and coded here as exemplars of normative institutionalism
(who might not agree with each other about much else) is the following
diverse group: Burawoy, March and Olsen, Singh, Hughes, Krasner,
Durkheim, Stinchcombe, Salancik, DiMaggio (sometimes), Mezias, Roy,
and, at one point (p. 38), possibly Berger and Luckmann.
In a wondrously rhetorical slight of hand, the larger corpus of concepts
and research, which these represent and which encompass most of the
discipline, are next further combined and collapsed under the label, tra-
ditional [sic] sociological institutionalism (emphasis added). With so
much of the discipline piled into the normative institutional pillar, what
features exempt sociological work in the two other categories from this
rhetorically negative framing and attribution? As we have seen, little
from sociology is coded into the regulative framework. To qualify for
inclusion in the remaining cognitive pillar, the work must avoid real-
ism and be coded as addressing symbols or as apparently belonging in
one of the following four schools: evolutionary theory in economics,
population ecology, ethnomethodology, or, at the most ideational macro
level, neoinstitutional sociology.
7
A common (normative?) interpretation of scholarship labeled tradi-
tional is that it is unoriginal and should be avoided, so it may surprise
readers, and many of the exemplars not coded into one of the specialized
schools in the new institutional and more recent cognitive pillar, to
learn that these works are so out of date. One of my own studies actually
is included as an exemplar for the more politically correct cognitive
pillar. However, I see this particular study (Hirsch 1986), like others Scott
seems to reductively code into a single category, as spanning at least two
7
It is interesting that the terms organization and organizational also progressively
disappear after Scott introduces these adverbs, which also serve to substitute the terms
traditional institutional sociology and neoinstutitional sociology for the normative
and cognitive pillars, respectively, in later sections of the book.
1714
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
Review Essay
of them (normative and cognitive). For now, I will just claim dual citizen-
ship, even though Scott provides little reassurance that his coding scheme
provides for this status.
Because Scott also frequently characterizes studies in the normative
pillar as early (while also acknowledging that his literature review is
skewed toward selections in the alternative, neoinstitutional cognitive
category), it needs to be emphasized how many more innovative, impor-
tant, serious, and creative organizational and institutional studies are re-
cent and currently owing into the normative pillar, than early implies.
Too many such books and articles, in areas ranging from industry and
market formations, historical contests and social policy studies, through
industrial relations, organizational downsizings, and interorganizational
networks, are neither discussed nor cited in Organizations and Institu-
tions.
8
The issues addressed in these more normative contributions are
also close, in both spirit and intent, to the work of many of the early
institutionalists introduced in chapters 1 and 2.
The cognitive pillar.The cognitive pillar is the last institutional per-
spective in Scotts new typology. In its social constructionist ontology,
actions are legitimated by their accordance with a range of appropriate
external cultural scripts and assumptions, rather than the conscious ad-
herence to internalized values, social obligations, formal laws, or quasi-
moral norms, all of which better characterize the realist ontology. The
cognitive pillar replaces the preceding pillars logics of instrumentality
and appropriateness with its own logic of orthodoxy. Here, behavior is
driven by understandings (social constructions) that although perhaps
once contested, over time become so ingrained in and synonymous with
the actors surrounding culture and own subjective identity that they
now comprise the set of taken-for-granted assumptions that constitute
normalcy, to which no one can imagine alternatives. These now-
preconscious premises and heuristics for actors rules and scripts (nar-
rowing the thought process and making the choice of correct answers
more obvious) also enable a much more routine, automatic, and change-
resistant decision-making process (Zucker 1977).
Within this framework of mimetic isomorphism, culturally legitimate
constructions are widely understood, imitated, and carried out. Change
is conceived to occur slowly, over long time periods (DiMaggio and Pow-
8
For example, among the more notable works in this set of missing citations are criti-
cal and noteworthy contributions by Abolaa and Kilduff (1988), Baker and Faulkner
(1993), Granovetter (1992), Vicki Smith (1990), and Harrison White (1992). And, at
the more macro, policy-relevant level of this pillar, at which cognitive neoinstitu-
tional works are disproportionately cited while the normative pillar is underrepre-
sented. Selznick (1992), Selznick and Nonet (1978), Etzioni (1988, 1993), Etzioni and
Lawrence (1991), and Perrow (1984), e.g., have all published and continue to write
important, institutional, and policy-relevant works; their publication dates are as re-
cent as many of the cited studies in the cognitive category, for which this label seems
reserved.
1715
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
American Journal of Sociology
ell 1991).
9
Though some alternative scripts and solutions may become
socially constructed within these parameters, they must conform to and
be legitimated by the wider culture before the potentially displaced rou-
tines, rules, premises, and holds on behavior can give way. The decision
to adopt the unfamiliar or the unorthodox will be taken only if (a) those
with whom one socially interacts are also doing so and share the same
social construction, and (b) there already are culturally accepted working
models of the (otherwise too deviant) behavior operating and available
for imitation.
In Scotts focus on population ecology, ethnomethodology, semiotics,
and evolutionary economics as the cognitive pillars exemplar schools,
he correctly credits them as major contributions. Collectively, they have
reminded organizational sociology and the larger institutional eld to ac-
cord more attention to the impressive staying power of existing industries,
organization forms, structures, customs, and other long-lasting social ar-
rangements. (Their stability and retention is Scotts primary interest here,
more than population ecologys additional foci on birth and death rates,
and, less frequently, variation and selection [cf. Singh 1994].) As exem-
plars in the cognitive pillar, Scott includes Glenn Carroll and Michael
Hannan, Frank Dobbin, (some of) Paul DiMaggio, and earlier contribu-
tions at more micro levels by Burton Clark and Donald Zimmerman. To
these, he also adds the more macro and ideational, culture-, and symbol-
oriented school of neoinstitutional sociology, noting the work of John
Meyer as exemplary for its tracking of the diffusion and convergence of
new constitutional forms across both state and world systems.
Three critical features Scott sees distinguishing the cognitive from the
other two institutional pillars are (1) its choice of unit(s) of analysis, (2)
the questions asked (vs. those neither asked nor seen as problematic), and
(3) the lengthy time intervals deemed necessary to have passed before a
study should be undertaken.
A remarkable example of framing (and discounting) questions to study
at different units of analysis occurs in the following illustrative contrast.
Here, Scott lays out what organizational researchers in the normative
and cognitive pillars, respectively, should nd most problematic in
studying schools or hospitals. Studies in the normative pillar will inquire
into why the mortality rate of surgeries is lower in some hospitals than
in others, why some high schools do better at graduating students and
sending them on to college than others, and (I would add) how the hospi-
tal or school is organized now and how it came to be that way. For the
researcher being trained in the cognitive pillar, such empirical and so-
cially relevant questions seem dismissed as dull and mundane or, at best,
9
DiMaggio and Powells (1991) inuential essay about new institutionalism is an
invaluable guide for background on these theories underpinnings and philosophical
basis. Scotts text sometimes appears to assume the readers prior familiarity. See also
DiMaggio (1997) for another excellent and more recent review. A close reading of
their essay can ll in some of this information.
1716
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
Review Essay
of second-order relevance. Skeptical about measuring performance in
general, the cognitive view insists that . . . as students of organizations,
our task becomes not simply to explain why one hospital is more effective
than another, or why some schools exhibit more conict than others, but
to explain why some organizations are constituted as hospitals and others
as schools. Where do these organizational templates come from, and how
are they reproduced and transformed? (p. 44; emphasis added). Finding
answers to these two latter questions requires covering (a) a much longer
time period and (b) also downgrades the importance of investigating the
more immediate empirical and policy-relevant research questions of why
some schools and hospitals perform better than othersregardless of
how they came to be named and assigned their respective tasks.
This illustration serves as a good example of the cognitive pillars di-
recting attention away from problems we can study and learn about to-
day. Examining the histories and cultural characteristics of institutions
appears to be mistakenly framed here as mutually exclusive from investi-
gating why some of the organizations in them do a much better job than
the others (notwithstanding Scotts earlier-quoted salute to the task hav-
ing been merely expanded). Should violence in schools or malpractice
in hospitals be dismissed as simply part of the natural order and not
be studied as institutional? Are such topics to be shunted off to seek a
place in the other institutional pillars so we can better redirect attention
to more serious long-term questions? Both types of questions are legiti-
mate problems for study. Indeed, even if the problematics of each could
be so neatly coded into the separate institutional pillars, they may turn
out to be interrelated: neither should be treated as a separate world in
itself, set up as superior to the other, or framed as completely indepen-
dent. While Scotts typology of three pillars provides useful analytical
distinctions between these ideal types, the eld must beware of their re-
ication. The long-range and constitutive issues addressed in the cogni-
tive pillar are obviously important, warrant serious study, and remain
highly regarded in the discipline; but to frame them as a separate ontol-
ogy, fully independent of their own consequences, is too limiting and can
be self-defeating.
This shifting the focus of study, from the normative and regulative
pillars more substantive and structural foci to the cognitive frameworks
emphasis on ideal and cultural formulations, recurs throughout Institu-
tions and Organizations. In addition to rejecting the more realistic as-
sumptions and shorter time periods often studied by works in these other
frameworks, studies in the cognitive pillar are also less likely to look at,
or dene as interesting, problems of organizational resistance, that is, ad-
aptations, efforts, and strategies taken to overcome and reverse negative
signals or feedback from their environments. For example, the contribu-
tion of works that could also be coded into the normative pillar for em-
phasizing the interests and contests involved in inuencing regulators,
bringing innovations to market, or pushing and pulling for political
changes, would still show up, but only for providing valuable examples
1717
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
American Journal of Sociology
of organizations carrying out approved cultural ritualsrather than for
also actively seeking to manipulate situations, to carry out entrepreneur-
ial visions, to inuence the pace at which laws already passed are (or are
not) being implemented, or to press for the passage of new ones. These
aspects of social structure are all passed over and reframed as more sym-
bolic and less dynamic.
Organizational and political sociology.In his coding of studies con-
tents and his framing of the topics and issues addressed, Scott thus consis-
tently highlights cultural and symbolic aspects while deemphasizing what
may be an equal or even greater focus on more structural and substantive
elements. The value of their emphasis on structural issues like resources,
competition, and power is downplayed and reinterpreted as displaying
the appropriate rituals and imagery for their cultural framing. Attention,
in these examples, may be limited disproportionately to how the relevant
language and symbols changed or, once established, to how quickly an
innovation diffused and set a new standard; in both cases, their relation
to the structural elements in the same study is minimized (Tolbert and
Zucker 1995; Kraatz and Zajac 1996).
10
A related theoretical transformation is a shift away from viewing orga-
nizations as organic entities and minisocial systems, with their own inde-
pendent histories, decision-making authorities, cultures, and routines.
Under the normative framework, organizations retain some analytical au-
tonomy as tangible, midlevel units of analysis, whose employees and exec-
utives may exercise power and discretion to control uncertainties in their
environments (Hirsch and Shanley 1996; Hirsch 1993). In the cognitive
framework, there is much less provision for independent actions to de-
velop or occur at this intermediate level. The diffusion or convergence
of externally generated forms, symbols and activities, housed in or trans-
ferred among organizations, becomes the topic for empirical studies to
focus upon.
Within the cognitive pillars framework, topics and research sites at
the intermediate levelranging from voluntary groups like the United
Fund, church congregations, and grassroots political organizations, to
small and large businessesall disappear as independent and culturally
signicant units to study. The organization itself is conceived as more of
a passive collection point, to administer activities and to house and trans-
mit new cultural accounts, following the legitimate rules and agendas
institutionalized at a higher level. Rather than actively negotiate or co-
opt elements of their environment (either singly or when combined into
trade associations), organizations in this pillar are, instead, penetrated by
10
A good example of this anomaly occurs in Scotts coding of my own study (Hirsch
1986) of complementary cultural and structural elements of the corporate takeover
movement. Focusing on just the former makes it eligible to be coded as cognitive (as
it is), while focusing on just the structural elements could frame it as normative. The
explicit point of my article was that focusing on just one or the other is not sufcient
and that, rather, both vary and need to be examined together.
1718
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
Review Essay
an institutionalized culture, to which their decisions, activities, and rou-
tines all comply. The structural contingency view of organizations as
actors striving to reduce uncertainty is replaced by a formulation closer
to Famas (1980) and agency theorys more economic framings of organi-
zations as bundles of contracts and substitutable personnel from top to
bottom.
In this disconnect between how each of these pillars denes what an
organization is and what it can do, the cognitive categorys units for anal-
ysis move both up and down a hierarchy of levels, away from organiza-
tions, per se, to study (1) social and linguistic interactions between indi-
viduals (from ethnomethodology) and (2) more societal, sectoral (eld),
and industrywide examinations of which cultural framings and organiza-
tional forms are the legitimate social constructions (from population ecol-
ogy and neoinstitutional sociology). It is from these constructions that
the appropriate rules for behavior, in turn, trickle down to be conformed
to in organizations and other intermediate-level units. The cognitive pil-
lars illustrative schools have no reason to focus on organizations because
the framework precludes them from exerting independent inuence on
what goes on inside or outside their (legal) boundaries. When actors con-
form to preconscious and external scripts that they have no part in writ-
ing, and their organizations have no distinctive (beyond legal) boundaries
within which to act independently, there is nothing organizational, per
se, left to examine (Donaldson 1995). Organizations as units, like most
other intermediate units in society operating between interacting individ-
uals and their external societally framed cognitive scripts, become treated
(and delegitimated here) as no longer a serious source of ideas, activities,
or social change.
Taking these intermediate units out of the sociological loop raises some
very serious, even early institutional political issues that is surprising
to see unaddressed in Institutions and Organizations. Following Tocque-
villes analysis of the American political systems stability, Kornhauser
(1950) noted and warned that a prime contributor to preventing overcen-
tralized, top strata and powerful elites from unilaterally constructing and
dictating all the rules is a middle, intermediate-level stratum of healthy
organizations and associations, developing and pursuing a wide diversity
of forms and policies, and free from requirements to habitually comply
with orders coming down from on high. Here, local is seen as an impor-
tant countervailing force to global, rather than written off as needing to
be brought more in line with and to reproduce external denitions.
Unfortunately, Scotts presentation and advocacy of the assumptions
underlying the cognitive pillar has the unintended consequence of invit-
ing questions about its political and social implications, in not only its
organizational, but other dimensions as well. With the cognitive pillars
effective abandonment of social contracts built on shared values, norms,
socialization, intentionality, affect, obligations, and, more generally, an
awareness or concern with the consequences of ones actions, it remains
a mystery how people and organizations handle the unexpected, the non-
1719
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
American Journal of Sociology
routine, the conicts whose resolution would otherwise be guided by the
provision of an internalized set of moral or ethical values and norms
(Selznick 1996). Unquestioning and preconscious compliance with asser-
tions of historically legitimated, institutional mandates to kill ones for-
mer neighbors should not be the analytical equivalent of conforming to
a taken-for-granted custom such as putting the garbage out every Tues-
day in an American suburb.
These kinds of broad political questions need to be seriously addressed
and claried before the cognitive pillar and neoinstitutionalism diffuse
too far in our eld; when those explications occur, I can remove the refer-
ence to Huxleys Brave New World as important to this discussion. More
questions about their political implications and other unanticipated con-
sequences are raised and discussed in recent debates over the relationship
between the constructs of legitimacy and density dependence (Zucker
1989; Baum and Powell 1995; and Hannan and Carroll 1995).
Continuities and Complementarities in Institutional Frameworks
Like many excellent books, Institutions and Organizations raises many
questions in addition to providing interesting answers. In codifying and
explicating recent developments in institutional theory, this book is very
provocative, providing contributions that I applaud and arguing for posi-
tions with which I have taken issue. While the distance between some
of these opposing perspectives will narrow over time, a large unsettled
question is whether the pillars in Scotts new typology differ only by mat-
ters of degree orand this is more seriouswhether they are conceptu-
ally different, as unresolvable kinds. Can the three pillars be comple-
mentary perspectives, with all candidates granted equal standing in the
broader institutional eld? Or do their different treatments of social real-
ism versus social construction constitute barriers that may not be
crossed? Where the cognitive pillar is treated as a more stand-alone insti-
tutional theory, I have argued that it is incomplete and that, rather than
going its separate way, it is the openness of the normative framework to
the insights and contributions of works in the cognitive pillar that should
be better reciprocated.
One of the ironies of this, I believe, exaggerated dispute, is that there
is no critical test available to empirically resolve whether, indeed, compli-
ance is based on following external cultural scripts or adhering to inter-
nalized norms or both at varying times. Psychology cannot scientically
resolve which of these general models best explains the internal workings
of individual decisions and behaviors that are outwardly identical. With-
out testable variation, the underlying causal path remains only a specula-
tion. If the underlying psychological assumptions we adopt have no more
empirical grounding than their alternatives, then the power granted com-
peting ontologies relying on one or another of these assumptions may be
unwarranted: neither realist nor social constructionist assumptions about
information processing or motivation have marshaled enough evidence
1720
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
Review Essay
to warrant becoming the foundation for a stand-alone institutional pillar
that is demonstrably superior to its alternatives.
The strong contribution of Scotts typology is its success in laying out
complementary perspectives, each of which can inform and learn from
the others, and collaborate to further develop an inclusive and more inte-
grated institutional framework. There are points in the book where Scott
leads in this direction. He forges an intellectual alliance between the nor-
mative and cognitive pillars, for example, to ght off the rational actor
framing of the regulative pillar; Scott also cites, as exemplary, studies in
the normative pillar (such as Selznicks early works) to support his view
that institutional theory has become more friendly to studies of social
change. In conclusion, I see an excellent conceptual model here for en-
couraging investigators to locate additional complementarities and alli-
ances across these institutional pillars.
REFERENCES
Abbott, Andrew. 1992. An Old Institutionalist Reads the NewInstitutionalism. Con-
temporary Sociology 21:75456.
Abolaa, Mitchel, and Kilduff, Martin. 1988. Enacting Market Crisis: The Social
Construction of a Speculative Bubble. Administrative Science Quarterly 33:177
93.
Baird, Douglas G., Robert H. Gertner, and Randal C. Picker. 1994. Game Theory and
the Law. Cambridge, Mass.: Harvard University Press.
Baker, Wayne E., and Faulkner, Robert R. 1993. The Social Organization of Conspir-
acy: Illegal Networks in the Heavy Electrical Equipment Industry. American So-
ciological Review 58:83760.
Baum, Joel A. C., and Walter W. Powell. 1995. Cultivating an Institutional Ecology
of Organizations: Comment on Hannan, Carroll, Dundon, and Torres. American
Sociological Review 60 (4): 52938.
DiMaggio, Paul. 1997. Culture and Cognition: An Interdisciplinary Review. Annual
Review of Sociology, vol. 23, in press.
DiMaggio, Paul J., and Walter W. Powell. 1991. Introduction to The New Institu-
tionalism in Organizational Analysis, edited by W. Powell and P. DiMaggio. Chi-
cago: University of Chicago Press.
Donaldson, Lex. 1995. American Antimanagement Theories of Organization. New
York: Cambridge University Press.
Etzioni, Amitai. 1961. A Comparative Analysis of Complex Organizations. New York:
Free Press.
. 1988. The Moral Dimension: Toward a New Economics. New York: Free
Press.
. 1993. The Spirit of Community: Rights, Responsibilities, and the Communi-
tarian Agenda. New York: Crown.
Etzioni, Amitai, and Paul R. Lawrence, eds. 1991. Socio-Economics: Toward a New
Synthesis. Armonk, N.Y.: M. E. Sharpe.
Fama, Eugene F. 1980. Agency Problems and the Theory of the Firm. Journal of
Political Economy 88:288307.
Frenzen, Jonathan, Paul M. Hirsch, and Philip Zerillo. 1994. Consumption: Prefer-
ences and Changing Lifestyles. Pp. 40325 in Handbook of Economic Sociology,
edited by Neil Smelser and Richard Swedberg. Princeton, N.J.: Princeton Univer-
sity Press.
1721
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
American Journal of Sociology
Granovetter, Mark. 1992. Economic Institutions as Social Constructionsa Frame-
work for Analysis. Acta Sociologica 35:311.
Hall, Richard H. 1992. Taking Things a Bit too Far: Some Problems with Emergent
Institutional Theory. Pp. 7187 in Issues, Theory and Research in Industrial Orga-
nizational Psychology, edited by Kathryn Kelley. Amsterdam: Elsevier.
Hannan, Michael T., and Glenn R. Carroll. 1995. Theory Building and Cheap Talk
about Legitimation: Reply to Baum and Powell. American Sociological Review 60
(4): 53944.
Hirsch, Paul M. 1986. From Ambushes to Golden Parachutes: Corporate Takeovers
as an Instance of Cultural Framing and Institutional Integration. American Jour-
nal of Sociology 91:800837.
. 1993. Undoing the Managerial Revolution? Needed Research on the Decline
of Middle Management and Internal Labor Markets. Pp. 14457 in Explorations
in Economic Sociology, edited by Richard Swedberg. New York: Russell
Sage.
Hirsch, Paul M., and Michael Lounsbury. 1996. Rediscovering Volition: The Institu-
tional Economics of Douglass C. North. Academy of Management Review 21 (3):
87284.
. 1997. Ending the Family Quarrel: Towards a Reconciliation of Old and
New Institutionalism. American Behavioral Scientist 40 (4): 40618.
Hirsch, Paul M., Stuart Michaels, and Raymond Friedman. 1987. Dirty Hands
versus Clean Models: Is Sociology in Danger of Being Seduced by Economics?
Theory and Society 16:31736.
Hirsch, Paul M., and Mark Shanley. 1996. The Rhetoric of Boundarylessor, How
the Newly Empowered Managerial Class Bought into Its Own Marginalization.
Pp. 21833 in The Boundaryless Career, edited by Michael B. Arthur and Denise
M. Rousseau. New York: Oxford University Press.
Kornhauser, William. 1950. The Politics of Mass Society. New York: Free Press.
Kraatz, MatthewS., and Zajac, Edward J. 1996. Causes and Consequences of Illegiti-
mate Organizational Change. American Sociological Review 61:81236.
Libecap, Gary. 1986. Property Rights in Economic History: Implications for Re-
search. Explorations in Economic History 23 (3): 27752.
March, J. G., and Olsen, J. P. 1989. The Organizational Basis of Politics. New York:
Macmillan.
Merton, Robert K. (1949) 1967. On Sociological Theories of the Middle Range. In
On Theoretical Sociology by Robert Merton. New York: Free Press, reprinted from
Social Theory and Social Structure.
Milgrom, Paul, and John Roberts. 1992. Economics, Organization and Management.
Englewood Cliffs, N.J.: Prentice Hall.
Parsons, Talcott. 1951. The Social System. New York: Free Press
. 1956a. A Sociological Approach to the Theory of Organizations, I. Adminis-
trative Science Quarterly 1:6385.
. 1956b. Some Ingredients of a General Theory of Formal Organizations.
Administrative Science Quarterly 1:22539.
Perrow, Charles. 1984. Normal Accidents: Living with High-Risk Technologies. New
York: Basic Books.
. 1985. Review Essay: Overboard with Myth and Symbols. American Journal
of Sociology 91:15155.
. 1986. Complex Organizations, 3d ed. New York: McGraw-Hill.
Powell, Walter W. 1991. Expanding the Scope of Institutional Analysis. Pp. 140
in The New Institutionalism in Organizational Analysis, edited by W. Powell and
P. DiMaggio. Chicago: University of Chicago Press.
Scott, Richard W. 1964. Theory of Organizations. Pp. 487523 in Handbook of Mod-
ern Sociology, edited by Robert E. L. Faris. Chicago: Paul McNally.
1722
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions
Review Essay
. 1992. Organizations: Rational, Natural and Open Systems, 3d ed. Englewood
Cliffs, N.J.: Prentice Hall.
. 1994. Institutions and Organizations: Toward a Theoretical Synthesis. Pp.
5580 in Institutional Environments and Organizations, edited by W. Richard Scott
and John W. Meyer. Thousand Oaks, Calif.: Sage.
Selznick, Philip. 1992. The Moral Commonwealth: Social Theory and the Promise of
Community. Berkeley and Los Angeles: University of California Press.
. 1996. Institutionalism Old and New. Administrative Science Quarterly
41:27077.
Selznick, Philip, and Philippe Nonet. 1978. Law and Society in Transition: Toward
Responsive Law. New York: Octagon Books.
Singh, Jitendra V. 1994. Review Essay: Density Dependence TheoryCurrent Is-
sues, Future Promise. American Journal of Sociology 99:46473
Smith, Vicki. 1992. Managing in the Corporate Interest. Berkeley and Los Angeles:
University of California Press.
Stinchcombe, Arthur. 1997. On the Virtues of the Old Institutionalism. Annual Re-
view of Sociology, vol. 23, in press.
Tolbert, Pamela S., and Lynne G. Zucker. 1996. The Institutionalization of Institu-
tional Theory. Pp. 17590 in Handbook of Organization Studies, edited by Stewart
R. Clegg, Cynthia Hardy, and Walter R. Nord. Thousand Oaks, Calif.: Sage.
Vickrey, William Spencer. 1994. Public Economics: Selected Papers, edited by Rich-
ard Arnott. New York: Cambridge University Press.
White, Harrison C. 1992. Identity and Control. Princeton, N.J.: Princeton University
Press.
Zucker, Lynne G. 1977. The Role of Institutionalization in Cultural Persistence.
American Sociological Review 42:72643.
. 1988. Where Do Institutional Patterns Come From? Organizations as Actors
in Social Systems. Pp. 2349 in Institutional Patterns and Organizations, edited
by L. Zucker. Cambridge, Mass.: Ballinger.
. 1989. Combining Institutional Theory and Population Ecology: No Legiti-
macy, No History. American Sociological Review 54:54245.
1723
This content downloaded from 200.16.5.202 on Wed, 6 Aug 2014 11:52:30 AM
All use subject to JSTOR Terms and Conditions

You might also like