Coatings Word May 2011

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May 2011 www.coatingsworld.com Coatings World
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May 2011 Vol. 16, No. 5 Table of Contents
COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-
0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box
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World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195
(U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under license
from Whitford Worldwide. COATINGS WORLDS circulation is audited by BPA International.
COLUMNS
International Coatings Scene ....................................26
China The Real Cost of High Growth
Europe TiO2 Price Spikes Getting Sharper
Latin America Olympics, World Cup Spark Demand for Brazilian Paint
ADVERTISING SECTIONS
Classified Ads ..............................................................64
Advertising Index........................................................65
43 New Opportunities for
UV-Curable Powder Coatings
47 Biocides Supplier Directory
50 ECS 2011 Review
DEPARTMENTS
Editors Page ................................6
As We Go To Press ......................8
Index to Companies....................8
Fresh Paint ................................10
Patents ......................................18
Financial News ..........................20
Market Reports ........................24
New Products ............................36
Industry News ..........................56
Suppliers Corner........................60
People ........................................61
Meetings ....................................62
Final Coat ..................................66
50
40 Marine Coatings
43
5 TOC0511.qxp:TOC 5/4/11 2:23 PM Page 5
A
fter a year of bitter opposition, a competition watchdog has approved
Kansai Paints $260 million takeover bid of South Africas Freeworld
Coatings. Currently ranked 34th in Coatings Worlds Top Companies
Report, this deal represents a signifcant push into the continent for Japans
largest paint and coatings maker with $2.4 billion in sales revenue. The deal
could push them up a spot from their current standing as the ninth largest
paint maker in the world past Valspar into the number eight position.
However, the deal has not come without some stringent conditions. The
Competition Commission from the beginning said it was prepared to direct
how businesses should operate in South Africa to promote economic devel-
opment when it imposed conditions on the buyout in the interest of competi-
tion and public concerns.
South Africas Department of Trade and Industry made a submission to the
commission asking that the takeover be prohibited on the grounds that the
paint market was highly concentrated, and it constituted a threat to the gov-
ernments localization drive.
The commission agreed with the department and gave the green light to the
transaction on the condition that Kansai divested the automotive coatings
business it operated in a joint venture with DuPont, as it would create a
forum for collusion.
According to the deal, Kansai must manufacture decorative coatings in
South Africa for 10 years; establish a manufacturing facility within fve years
and invest in local research and development.
The commission said these conditions address any anticompetitive harm
that would have resulted from the merger and would ultimately increase South
Africas manufacturing capacity in the paint market.
Despite more than 90 percent of Freeworld shareholders indicating they
favored the takeover, the company had bitterly opposed the offer since Kan-
sai made it in April last year.
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Coatings World www.coatingsworld.com May 2011
Kansai gets greenlight
to takeover Freeworld
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6 Editorial0511:Editors Page 5/4/11 2:24 PM Page 6
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Micro Powder.qxd:Layout 1 5/29/09 8:22 AM Page 1
The signing of an investment agreement be-
tween Hempel and local government off-
cials in the Russian Ulyanovsk region marks
its frst Russian paint production facility.
With the signing of the investment agree-
ment, the Hempel Group and the
Ulyanovsk authorities have sealed their
commitment to the 23 million turnkey
project to be built close to the city of
Ulyanovsk, 893 kilometers east of Moscow.
Scheduled to start production in De-
cember 2012, the plant is meant to help
meet growing demand for Hempel coat-
ings in the Russian market.
This will be our first Hempel factory
in Russia, said company CFO Kim
Junge Andersen. Weve had a very good
experience with our organization in Rus-
sia, and they have become well-estab-
lished in the market. This plant will
significantly increase our ability to serv-
ice our customers in the region.
The new plant will feature the latest
in environmentally-friendly coating pro-
duction equipment technology, including
a semi-automatic powder handling sys-
tem, an automatic liquid dosing system
and a solvent recovery unit.
Designed to house raw materials and the
fnished product under one roof, the one-
building factory will occupy a 70,000
square meter plot. Under one-shift opera-
tion, the factory will produce 16.3 million
liters annually. If further capacity is required,
the factory can operate with two shifts to
raise production capacity to 26 million liters.
In order to meet local and Hempel
Group environmental standards, all
floors will be sealed to prevent soil con-
tamination in the event of a spill, or to
collect water in the event of a fire. Sol-
vents that have been used in the produc-
tion process will be recovered in a
solvent recovery unit and recycled for fu-
ture use. It is estimated that this method
can recover up to 90 percent.
At present, Hempel has 310 products
available on the Russian market. With
the new factory, it is hoped that this
number will expand six fold, with a mix
of standard and specialized products for
the local market, the company said.
Expansion in the Russian market
has been an important element in
Hempels business strategy, said Kim.
Our investment in this plant will be in-
strumental in meeting goals for our com-
pany as well as for our customers.
AkzoNobel plans to split ICI
Pakistan
AkzoNobel will seek approval from the
board and shareholders of ICI Pakistan to
separate the organizations paints and
chemicals businesses.
AkzoNobel would retain direct ma-
jority control of the paints business by
separating it into a new legal entity
AkzoNobel Pakistan Limitedthrough
a de-merger process approved by the
Pakistani courts. Subsequently, AkzoNo-
bel would dispose of its entire share-
holding in the remainder of ICI Pakistan.
The entire ICI Pakistan business has
been a subsidiary of AkzoNobel since 2008,
when the company acquired Imperial
Chemical Industries. It is listed on the
Karachi, Lahore and Islamabad Stock Ex-
changes, with AkzoNobel currently holding
75.8 percent of the total shares. Focusing
primarily on the Pakistan market, ICI Pak-
istans main businesses are polyester fber,
soda ash, life sciences, chemicals and deco-
rative paints. In 2010, ICI Pakistans rev-
enue amounted to 305 million.
AkzoNobels intention is to seek a new
owner for its shareholding in ICI Pakistan
through a formal sale process once the
paints business is separated. CW
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Hempel invests in first Russian paint facility
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Index to Companies
This index gives the starting page for a department or feature with a signifi-
cant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
AkzoNobel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10, 20, 36
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 18, 20, 61
Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Cortec Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Florock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36, 40
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 36, 40
Keyland Polymers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 18, 20, 38
Sansin Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20, 40
Sto Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Tikkurila . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 66
XIM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Zinsser. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
As we go.qxp:As We Go To Press 5/4/11 1:13 PM Page 8
Tikkurila has acquired the business op-
erations of Serbian paint company
Zorka Color from Zorka Color d.o.o.
and its subsidiaries. The acquisition is
meant to strengthen Tikkurilas position
in Central Eastern Europe and in the
Balkans in particular.
Zorka Colors revenues in 2010 were
approximately 16.2 million with an
operating profit (EBIT) of 1.0 million.
The paint maker employs approxi-
mately 150 people.
The acquisition is expected to be com-
plete by the end of June 2011. The pur-
chase price will be specifed before the
closing, and the price will be partly based
on the future results of the business oper-
ations to be acquired.
Zorka Colors corporate and product
brands, customer relationships, other in-
tangible rights, machinery and equipment,
as well as the net working capital tied into
the business are included in the transac-
tion. However, land, buildings and inter-
est-bearing debt are not included in the
acquisition. In the acquisition, a long-term
lease agreement was also signed, enabling
Tikkurila to lease a production facility lo-
cated in Sabac, Serbia, from Zorka Color.
Zorka Colors employees will become
Tikkurilas personnel.
In addition to Serbia, Zorka Color also
operates in Macedonia, Bosnia-Herzegov-
ina, Montenegro, Croatia and Kosovo.
According to estimates by Tikkurilas
management, Zorka Color is one of the
three largest players in Serbia and the
largest player in Macedonia in the deco-
rative paints business. Trademarks to be
transferred to Tikkurila in the acquisition
include, for example, Linea, Decolux, Zo-
ralux and Mixline.
San Jose International Airport
rst showcase for Duranar
powder coatings
The new Terminal B concourse at the Nor-
man Y. Mineta San Jose International Air-
port in California is the frst monumental
architectural project constructed with Du-
ranar powder coatings by PPG Industries
(NYSE:PPG) industrial coatings business.
Duranar powder coatings are formulated
by PPG to provide the same long-term
durability as Duranar liquid coatings, but
in an environmentally advanced, ultra-low-
VOC powder. They are based on the same
polyvinylidene fuoride (PVDF) technology
as liquid Duranar coatings. Duranar Regal
White powder coatings were applied to a
series of curved, perforated metal panels
that arc over the main Terminal B structure.
The coating was specifed by Fentress Ar-
chitects, Denver, CO. Overly Manufactur-
ing, Greensburg, PA, was the metal panel
manufacturer and Spectrum Metal Finish-
ing, Youngstown, OH, was the PPG Certi-
fed Applicator. Terminal B covers more
than 160,000 square feet and is designed to
accommodate up to 8.5 million passengers
a year. The project earned LEED Silver cer-
tifcation from the U.S. Green Building
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Tikkurila acquires Serbian
paint company Zorka Color
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Addmaster wins the 2011 Queens Award for Enterprise
Addmaster, a UK-based producer of additives such as Biomaster Antimicrobial Technology, has been awarded the Queens Award
for Enterprise in the International Trade category.
Addmaster, based in Staffordshire was set up by managing director Paul Morris eleven years ago. Addmasters top selling product is its Bio-
master Antimicrobial Technology, which is exported worldwide for use in plastics, paper, textiles, paints and coatings. It is a silver-based additive
designed to stop the growth of bacteria on the surface it is added into and is used extensively in the medical, healthcare and food hygiene in-
dustries in applications such as doctors case note holders, nurses uniforms, medical equipment, food packaging, food preparation equipment
and wall and surface coatings.
We are very proud to accept the Queens Award for Enterprise in International Trade. It is the culmination of eleven years hard work, world
rsts and is a real credit to our team, said Morris. We are particularly well known at home and overseas for our work in developing Biomas-
ter, a unique but simple antimicrobial additive that is safe, durable and effective in all applications against bacteria such as MRSA, E.Coli and
Campylobacter.
With infection control and hygiene now the priority for many institutions, including hospitals, schools, food manufacturing plants and su-
permarkets, Addmaster is set for even more growth in the international arena in the coming years.
The award coincides with our export drive and overseas market expansion that has seen the appointment of sales director David Wells as
our international business director from April 1, said Morris. Our business model has been to use UK manufacturers to produce our products
developed by our internal research team and then market these to both local and international markets via a network of specialist agents and
distributors. By keeping our R&D and manufacturing in the UK we are able to support our local economy and tap into the plentiful resources
this country has so we can ensure all our products are produced to the high specication our global customers require.
10-17 Fresh Paint0511:Fresh Paint 5/4/11 10:00 AM Page 10
coatings love bad weather
Expecting bad weather? BASFs acrylic resins, emulsions, polyols,
additives, crosslinkers, and light stabilizers help industrial coatings
perform regardless of the conditions. Rain or shine, weve got you
covered. At BASF, we create chemistry.
www.basf.us/coatingsindustry
Council (USGBC) in September
2010.
Jotun opens its largest
facility in Asia Pacic
Jotun Malaysia has opened a new facility
in Nilai. Its the largest plant of its kind in
the Asia-Pacifc region, with an area size
of 93,000 square meters, almost fve times
larger than the paint makers present fa-
cility in Shah Alam. The Norwegian paint
manufacturer has reported high growth
year by year in Malaysia. A total of
RM160 million ($53 million) has been
spent on the production facility, and Jotun
plans to invest a further RM100 million
($33 million) over the next 10 years as
part of its expansion drive, according to
Peder Bohlin, Jotuns regional director for
South-East Asia and managing director
for Malaysia. The Nilai plant will cater to
different markets in the region. Features
of the plant include its own colorant man-
ufacturing facility, Jotuns frst outside
Norway, and it is also poised to be the
worldwide hub for the development of
unique antifouling paints. In its strategic
location, it will supply protective and ma-
rine coatings to Singapore, which has
closed its manufacturing facility. A new
Sales-Service-Logistics & Training Centre
has already been in operation since Sep-
tember last year in Tuas, Singapore. The
Shah Alam facility will focus on produc-
ing waterborne decorative paints to serve
the Malaysian and Singapore markets.
PPG names 2010 Platinum
Distributor of the Year
PPG has named Miller Auto Parts &
Supply Company, Inc., as its 2010 Plat-
inum Distributor of the Year. The award
was announced at PPGs annual Plat-
inum Distributor Conference, February
24 27, at Loews Royal Pacific Resort
in Orlando, Florida. Charlie Lightner,
president of the Huntingdon, Pennsylva-
nia-based distributor, accepted the
award on behalf of the company.
I am extremely elated and very proud
of our entire organization and thank PPG
for this award, said Lightner. I attribute
our success to our two general managers,
Jamey Robertson and Jim McGonigle, and
our 250 employees. Theyre very knowl-
edgeable and we get tremendous support
from everyone at PPG. This is wonderful
recognition for everyones efforts.
Bob Wenzinger, director of the PPG
Platinum Distributor program, presented
the award to Lightner.
This is a much deserved honor for
Charlie Lightner and the hard-working
team at Miller Auto Parts & Supply, said
Wenzinger. They do an exceptional job
for their customers, who beneft from the
companys technical expertise and out-
standing knowledge of our products. The
phenomenal growth theyve been able to
achieve refects their commitment to being
the best at what they do.
Lightner joined Miller Auto Parts &
Supply Company as a buyer in 1974.
At the time, the company had four
stores. Today it has 29 locations in Penn-
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Dates set, judges named for 5th Benjamin Moore HUE Awards
Architects and interior designers who possess a passion for using colorand have a portfo-
lio of projects to prove itare invited to submit their
work for the Benjamin Moore HUE Awards. In its
fth year, the competition, which recognizes excep-
tional use of color in architecture and interior design,
will begin accepting submissions April 15, 2011,
with a July 15th deadline. There is no fee to enter;
downloadable entry forms and instructions are available only at www.benjaminmoore.com.
Since establishing the HUE Awards in 2005, Benjamin Moore has presented more than
$130,000 in prize money to both the super novas and novices of the design profession in cat-
egories that include Residential Interiors, Residential Exteriors, Contract Interiors and Con-
tract Exteriors. Additionally, there is a Lifetime Achievement Award, plus past years have seen
the presentation of discretionary awards for Social Responsibility and also one for Restoration
& Preservation. A $5,000 cash prize goes to each honoree along with a HUEY mouth-blown
crystal sculpture.
The power and impact of color are what the Benjamin Moore HUE Awards is all
about, said Eileen McComb, director of corporate communications. And, Benjamin
Moore, which has been a color authority for over a
century, is proud to be able to shine the public spot-
light on some of the most creative and forward-think-
ing design talents who have demonstrated their
affinity for color and applied it in innovative and
imaginative ways.
The judges for the HUE competition also have been
named and are an illustrious group drawn from the
worlds of design, fashion and industry. They include:
Paul Goldberger, architecture critic for The New Yorker;
Tim Murray, creative director, TARGET Creative Vision
Group; Hans Neubert, executive creative director, frog;
Linda OKeeffe, design author and former creative di-
rector Metropolitan Home magazine; and, Gary Pan-
ter, artist, graphic designer and set designer for the
original Pee-wees Playhouse.
The high caliber of HUE judges has always been
upheld, said McComb. We are again grateful to have enlisted another group of raried in-
dividuals who add to the credibility and legitimacy of the awards thanks to their experience
and insight.
For more information on the Benjamin Moore HUE awards, contact VP+C, 212.966.3759
x233; or, hueawards@vpcpartners.com.
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sylvania, Maryland, and West
Virginia. It became a PPG Plat-
inum Distributor in 2006,
shortly after electing to carry
PPG paint and coating products exclu-
sively. The company also provides parts
and supplies for the mechanical side of
the automotive aftermarket industry.
Currently, it is heavily involved in assist-
ing its PPG Refinish collision shop cus-
tomers in the conversion to PPG
waterborne products.
The PPG Platinum Distributor pro-
gram began in 1995 as a loyalty and
support initiative for PPG single-line dis-
tributors with the ultimate goal of pro-
viding exceptional service and benefits
for PPG Refinish customers. The pro-
Letter to the Editor
In the January 2011 issue of Coatings World on page 25, Zinsser intro-
duced their Bondz Maximum Adhesion Primer. They claimed that Bondz
has eight times better resistance to wet adhesion per ASTM D2486 and
D6900 compared to XIM UMA.
ASTM D2486 is a test method for Scrub Resistance of Wall Paints.
Per this test method, ASTM says interior wall paints often become
soiled, especially near doorways, windows, and in work and play areas.
This test method covers the determination of the relative resistance of
different wall paints to erosion when repeatedly scrubbed to remove
the stains during the life of a paint.
At XIM we asked ourselves, What does a scrub test for interior
flat paints have to do with adhesion to tough-to-paint surfaces or
even exterior durability? Zinsser said if you scrub Bondz it has eight
times better scrub resistance than UMA. In our experience, high ad-
hesion, water-based exterior primers designed for wet adhesion
have relatively low scrub resistance. In fact, the higher the wet ad-
hesion the lower the scrubs.
Think about it this way. Would you apply an interior wall primer
with high scrub onto exterior ceramic tile? Of course not. It would
most likely fail. XIM does not focus on scrub resistance. If Zinsser is ad-
dressing wet adhesion to a wide range of surfaces, it is XIMs opinion
that this is the wrong test, the wrong assumption and the wrong con-
clusion. In this case they would be better off using the ASTM D3359
test method for measuring adhesion, especially if they are addressing
exterior products with wet adhesion.
Another test where Zinsser claims that Bondz out performs XIM
UMA is ASTM D6900, wet adhesion of latex paint to a gloss alkyd
enamel using a scrub machine. This test is designed to measure the
ability of a coating to resist removal from the surface beneath by scrub-
bing. While this test is closer to an adhesion test, it is still focused on
scrub resistance.
XIM testing comparison
Comparative Test #1
Glossy ceramic tile:
1- Clean it well (we do not want to paint grease and dirt);
2- Apply the XIM UMA and the Zinsser Bondz side by side;
3- Let each primer system dry and cure;
4- Scrub with a razor knife so water has access to the substrate via this
paint break; and
5- Expose to water.
As demonstrated in a very simple, but real test, exposure to water
and a glossy tile, the Bondz primer peels while the XIM Bonder does
not. After water contact, the Bondz primer can simply be pushed loose
with nger pressure.
Comparative Test #2
Non-glossy ceramic tile:
(same test procedure as comparative test #1.)
(Continued on page 16)
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After water
contact, the
Bondz primer
is pushed
loose after n-
ger pressure is
applied.
Wrinkling on the
Zinsser tile after
exposure to
water on a
glossy tile in
Comparative
Test #1.
Wrinkling on the
Zinsser tile after
exposure to
water on a non-
glossy tile in
Comparative
Test #2.
gram delivers competitive ad-
vantages to its participants by
aligning the technology, train-
ing, and customer support of
PPG with the entrepreneurship, cus-
tomer awareness, local market knowl-
edge, and service capability of the
independent distributor.
Great Wall Motor recommends
BASF Coatings automotive
renish products
Great Wall Motor Company Limited
and BASF Coatings have signed a new
cooperation agreement. BASF Coatings
has been tested and approved as an au-
thorized supplier for refinishing prod-
ucts in the foreign markets of Great Wall
Motor. In addition to the delivery of au-
tomotive refinish products, a far-reach-
ing partnership is strengthened. In the
future, many dealers of Great Wall
Motor Company Limited will use BASF
Coatings services, such as computer-
based color management. Furthermore,
BASF Coatings will support the car-
maker and its dealers in technical issues.
Great Wall Motor Company Limited has
more than 30 different sites and 30,000
employees worldwide. The company has
the capacity to produce more than
500,000 vehicles per year.
PPG and NATM present rst
Green Manufacturing Award
PPG Commercial Coatings and the Na-
tional Association of Trailer Manufac-
turers (NATM) honored Engelbrecht
Grills & Cookers, Paxton, Illinois, with
the first annual Green Manufacturing
Award at the NATM 23rd Annual Con-
vention and Trade Show held February
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XIM UMA Bonding Primer with enhanced
adhesion technology
XIM UMA Bonding Primer is a high performance interior and exterior
bonder designed for bonding to tough-to-paint substrates and develop-
ing a surface to which topcoat paint can adhere.
UMA (urethane modied acrylic) was introduced more than 15
years ago, and has a proven track record as a quality primer for adhe-
sion to low surface energy surfaces like porcelain, ceramic tile, glass,
silicone polyester and Kynar, as well as glossy, higher surface energy
materials like Formica, glossy alkyds and vinyl siding.
Understanding the way UMA is formulated and tested versus reg-
ular interior and exterior primers helps explain why it delivers good ad-
hesion. First and foremost, it is important to understand that UMA was
developed for adhesion, not for hiding, sanding or sealing like ordi-
nary interior primers.
UMA is formulated using a proprietary acrylic/urethane polymer
that has outstanding dry and wet adhesion. It is blended with specic
adhesive resins. So, it is not just a vinyl acrylic, vinyl acetate-ethylene,
or acrylic polymer. Furthermore, after 10 years of research, exterior ap-
plication and durability testing, XIM introduced Flashbond technology
that is used in XIM 400W White, alkyd bonder. This technology is not
an emulsied alkyd. The Flashbond technology is a blend of four dif-
ferent and unique chemistries that have only one purpose, to signi-
cantly enhance adhesion properties. These four chemistries are:
Adhesive polymers, which impart mechanical and chemical ad-
hesion;
Surface penetrants, which deliver penetration into substrates and
improve adhesion;
Surface wetters, which provide excellent contact to difcult sur-
faces so adhesion and penetration can begin; and
Polymeric lm hardeners, which make the overall lm as hard as
an alkyd when fully cured.
In addition to the Flashbond technology XIM also adds adhesion
promoters to boost adhesion by chemically bonding to the surface
even under harsh wet, exterior environments once the bonder/top-
coat system is fully cured.
To demonstrate these enhanced performance properties, XIM has
used test methods that simulate real life conditions, not just tests within
a perfectly controlled laboratory environment. We use ASTM test meth-
ods that stress adhesion under tough environments, such as ASTM
D2246 Test Method for Finishes on Primed Metallic Substrates for Hu-
midity - Thermal Cycle Cracking. This test has been modied to use dif-
ferent substrates like tile and glass at different temperatures. This test
method is used widely in the industrial market and some automotive ap-
plications to determine the durability of the coatings under severe stress.
XIM also performs exterior exposure tests in Florida, Ohio and Arizona.
Conclusion
XIMs conclusion regarding Zinssers claim is that having eight times
more scrubs for an interior at primer may be important for interior
wall primers, and certainly for interior wall paints, but not necessarily
for primers designed and promoted for adhesion to a wide range of
surfaces in exterior, wet environments.I recommend very strongly to
all readers, especially those who formulate paints to read Adhesion
Aspects of Polymeric Coatings published by the Federation Series on
Coatings Technology, Section V-Adhesion Promoting Primers and
Coupling Agents. Another good book to read is Adhesion of
Coatings Theory and Practice by Paint Research, Chapter 1, The
Basics of Adhesion. Further, I would encourage all coatings sales
personnel to attend basic paint formulation skills classes so they can
understand the terms and become better salespeople.
Juan Jarufe
VP Research and Development and Operations
XIM Products, Inc.
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22-26, in Albuquerque, New Mexico.
The award recognizes the best innova-
tion or novel solution by a member of
the NATM that positively affects the en-
vironment. PPG Commercial Coatings
partnered with the NATM last year to
establish the Green Manufacturing
Award. Companies competing for the
award are judged on case studies in
which they demonstrate improved, envi-
ronmentally conscious performance in
their operations. Criteria for the award
include being an NATM member in
good standing and documentation of the
green initiative or improvements the
company has made.
PPG Aerospace chromate-free
primer qualied by Boeing
PPG Industries aerospace business has
qualified a chromate-free exterior deco-
rative primer with Boeing, enabling air-
lines, subcontractors and third-party
painters to specify a complete green
PPG Aerospace coatings system for new
or repainted Boeing aircraft. Desoprime
CF/CA 7502 epoxy primer is the only
chromate-free primer on Boeings quali-
fied product list for its BMS 10-72 (Re-
vision Y) Exterior Decorative Paint
specification. PPG Aerospace now offers
a complete green exterior coatings sys-
tem qualified to BMS 10-72 that in-
cludes Desothane HS topcoat and
Desogel EAP-9 metal pretreatment.
AkzoNobel opens new
laboratory in Felling, UK
AkzoNobel opened a new, dedicated
polymer research laboratory facility in
Felling, UK, continuing to build on its
growth ambitions in research, develop-
ment and innovation. The new facility is
located in Felling, Gateshead, in the
northeast of England, a principal manu-
facturing and research and development
site of AkzoNobels powder coatings
business and marine and protective coat-
ings business. The newly-dedicated
building houses a polymer laboratory
devoted to the development of
novel polymers and processing
technologies for AkzoNobel
Powder Coatings Interpon and
Resicoat brands, as well as a powder ap-
plication line and two of the companys
Expert Capability Groups (ECGs). Ak-
zoNobels ECGs are internal centers of
excellence in the fields of science and
technology that are of critical impor-
tance to the various businesses through-
out the company. The ECGs work in
close partnership with the business units
on key programs, performing the re-
search and development necessary for
scientific breakthroughs that will drive
product innovation. AkzoNobel employs
nearly 4,000 people in the UK across 14
operational facilities and over 200 retail
outlets. In 2010, the UK businesses
brought in 798 million in revenue. Ak-
zoNobel spent 334 million (23 percent
of sales) on RD&I last year; of the 3600
global RD&I employees, 11 percent are
UK-based. CW
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U.S. 7,807,744 B2
DowCorningCorporationhasreceiveda
patentforanarchitecturalcoatingcom-
position consisting of (i) 0.5-10% by
weight of a silicone resin based on the
totalweightofthearchitecturalcoating
composition,whereinthesiliconeresinis
a DT silicone resin containing 5-60%
mole of units of the formula R2SiO2/2
and40-95%moleofunitsoftheformula
R SiO3/2oraMTQsiliconeresincon-
tainingunitsoftheformula(R3SiO1/2)a,
units of the formula (R SiO3/2)b, and
units of the formula (SiO4/2)c, where a
hasavalueof0.05to0.5,bhasavalueof
0.05to0.75,chasavalueof0.05to0.6,
withtheprovisothatthevalueofa+b+c
is equal to one, wherein R is an alkyl
groupcontainingfromonetoeightcar-
bonatomsandR ispropyl;(ii)10-50%
byweightofanacrylicresinbasedonthe
composition;(iii)20-80%byweightofa
carrierbasedonthetotalweightofthear-
chitecturalcoatingcomposition.Thecar-
rier is comprised of water, a water
compatible carrier, or mixtures thereof;
(iv) 0.5-40% by weight of a pigment
basedonthetotalweightofthearchitec-
turalcoatingcomposition;(v)0.5-10%by
weightofasurfactantbasedonthetotal
weightofthearchitecturalcoatingcom-
position,thesurfactantiscomprisedofan
anionicsurfactant,anonionicsurfactant,
ormixturesthereof;andoptionally(vi)0-
5%byweightofanadditivebasedonthe
composition,whereintheadditiveisse-
lected from the group consisting of a
thickener, a pigment dispersant, a de-
foamer,abiocide,andaminecompounds.
BASF patents coating
and lm system
U.S. 7,807,743 B2
BASFCorporationhasobtainedapatent
foracoatingcompositioncomprisedof
acarbamatefunctionalpolymer;across-
linking agent reactive with the carba-
mate functional polymer and an acid
functional polymer that is non-reactive
with the carbamate functional polymer
and the cross-linking agent, the acid
functionalpolymerhavinganacidvalue
ofatleast50mgKOH/g.
PPG patents conversion coating
with alkaline earth metal
uoride complexes
U.S. 7,776,448 B2
PPGIndustriesOhio,Inc.hasreceiveda
patentforacoatedmetalsubstratecom-
prisedofametalsurfacewhichhasbeen
contacted with an aqueous crystalline-
forming composition comprised of a
Group IIA dissolved metal ion; a dis-
solved complex metal fluoride ion
whereinthemetalatomisselectedfrom
Group IIIA, Group IVA, Group IVB,
GroupVA,andGroupVBmetals;acom-
plex forming metal salt different from
the complex metal fluoride ion, and
water, wherein the complex forming
metalsaltcomplexesfreefluorideionsto
provide an aqueous composition which
issubstantiallyfreeofGroupIIAmetal
fluoride precipitate; and wherein the
complex forming metal salt is selected
from the group consisting of sodium
metasilicate, polysilicate, Zeolites, zir-
conyl nitrate, titanyl sulfate, tetrafluo-
rozirconate,tetrafluorotitanate.
Lanxess patents yellow iron
oxide pigments
U.S. 7,799,125 B2
LanxessDeutschlandGmbHhasreceived
apatentforayellowironoxidepigment
havinganoilabsorptionvalueoflessthan
25andeitherana*valueofgreaterthan
4.3measuredbyCIELABunitsinwhite
reductioninL64accordingtoDIN6174
and/orab*valueofgreaterthan34meas-
uredbyCIELABunitsinwhitereduction
inL64accordingtoDIN6174orana*
value of greater than 10 measured by
CIELABunitsinfullshadeaccordingto
DIN 6174 and/or a b* value of greater
than45measuredbyCIELABunitsinfull
shadeaccordingtoDIN6174andare-
ductionratioforstandarddepthofshade
B1/9accordingtoDIN53235Part1and
2oflessthanorequalto6.5.
Highly weatherable roof
coatings from Arkema
U.S. 7,803,867 B2
ArkemaInc.hasobtainedapatentforan
aqueous-basedfexibleroofcoatingcom-
positioncomprisedofanaqueousdisper-
sionofanacrylic-modifedfuoropolymer
(AMF)havingaweightaveragemolecu-
lar weight of greater than 100,000, ap-
pliedontopofafexibleroofsubstrate,
whereinAMFispreparedbyfuoropoly-
merseedpolymerizationprocess.
Coating for protecting dazzling
effect
U.S. 7,806,979 B2
LGChem,Ltd.hasobtainedapatentfor
anantiglareflmcomprisedofasubstrate;
and an antiglare coating composition
coatedonthesubstrate,theantiglarecoat-
ingcompositioniscomprisedofanacry-
late binder resin; 2- 30% weight of
inorganic fne particles selected from a
groupconsistingofalumina,aluminumhy-
droxide, magnesium oxide, antimony
oxide,andsilicahavinganaverageparticle
sizerangingfrom0.4mtolessthan1m,
whereintherefractiveindexofthefnepar-
ticlesvariesbetween0.2-0.5fromthere-
fractiveindexoftheacrylatebinderresin,
based on the weight of acrylate binder
resin;and1-20%weightofinorganicfne
particlesselectedfromagroupconsisting
ofalumina,aluminumhydroxide,magne-
sium oxide, antimony oxide, and silica,
havinganaverageparticlesizeof1to3
m,whereintherefractiveindexofthefne
particlesvarieswithin0.1fromtherefrac-
tive index of the acrylate binder resin,
based on the weight of acrylate binder
resin, and wherein the internal diffusion
hazeoftheflmrangesfrom15-40andsur-
facehazeoftheflmislessthan15.CW
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coating containing silicone resins
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NACE CIP, Maritime Emphasis
The NACE Coatings Inspector Program (CIP) is the worlds largest, most recognized coating certifcation program.
CIP Level 2, with maritime emphasis highlights the skills and knowledge required to correctly perform a thorough
coatings inspection aboard commercial ships in keeping with IMO and IACS rules.
Course highlights:
Marine vessel types and components, classifcation, and coatings regulations
Types of marine coatings and linings
Surface preparation and application
Antifoulings, pipeline and concrete coatings
Linings and special coatings
Coatings maintenance and inspection criteria
Introduction to in-service inspections
Shipyard facilities and processes
Corrosion control for design faw and fabrication faults
Marine coating defects and failure modes
Quality control processes and instrumentation, both non-destructive and destructive
Specialized testing
Safety and environmental considerations
Specifcations, pre-job conference and inspector responsibilities
UPCOMING COURSE DATES:
May 22-27, 2011Houston, Texas
October 9-14, 2011Houston, Texas
To register for this course or for more information,
visit www.nace.org/cip2maritime.
First quarter 2011 consolidated net sales
of $10 billion were 18 percent higher than
the prior year, refecting nine percent
higher volume, eight percent higher local
prices and a one percent net increase from
portfolio changes.
First quarter 2011 net income attribut-
able to DuPont increased 27 percent to
$1.431 billion versus $1.129 billion in
2010. The increase refects higher sales vol-
ume and selling prices, partly offset by a
$171 million decline in Pharmaceuticals
pre-tax income due to patent expirations.
Fixed costs improved to 35 percent of sales
from 37 percent in the frst quarter 2010.
Segment pre-tax operating income
(PTOI) for frst quarter 2011 was $2.125
million compared to frst quarter 2010
PTOI of $1.803 million. The increase in
PTOI principally refects earnings im-
provements in all segments, partly offset
by lower Pharmaceuticals income.
DuPonts Performance Chemicals sales
of $1.8 billion were up 27 percent, with 21
percent higher selling prices and six percent
higher volume. Sales increased across all re-
gions, especially in the U.S. and Asia Pacifc.
Higher selling prices stemmed from strong
global demand for titanium dioxide, refrig-
erants and fuoroproducts. PTOI was $394
million, increasing $204 million due to
higher selling prices and volume.
DuPonts Performance Coatings sales
of $1 billion were up 10 percent, refecting
six percent higher selling prices and four
percent higher volume. Global automotive
markets improved primarily due to a sig-
nifcant increase in North American auto
builds. Strong demand continued in in-
dustrial coatings, particularly in the North
American heavy-duty truck market. PTOI
was $65 million, an improvement of $20
million versus prior year on strong sales
and operating leverage.
Sherwin-Williams reports rst
quarter 2011
The Sherwin-Williams Company an-
nounced its fnancial results for the frst
quarter ended March 31, 2011. Com-
pared to the same period in 2010, consol-
idated net sales increased $290.1 million,
or 18.5 percent, to $1.86 billion in the
quarter due primarily to acquisitions and
selling price increases. Acquisitions and fa-
vorable currency translation rate changes
increased consolidated net sales nine per-
cent and 1.2 percent, respectively.
Net sales in the Paint Stores Group in-
creased 9.2 percent to $929.3 million in
the quarter due primarily to selling price
increases, improving domestic architec-
tural paint sales to DIY and residential re-
paint customers and improving protective
and marine product sales. During the
quarter, net sales from stores open for
more than twelve calendar months in-
creased 8.9 percent over last years frst
quarter. Paint Stores Group segment proft
increased to $68.9 million in the quarter
from $47.8 million last year due primarily
to selling price increases partially offset by
raw material cost increases. Segment
proft as a percent to net sales increased to
7.4 percent from 5.6 percent last year.
Net sales of the Consumer Group in-
creased one percent to $294.9 million in
the quarter due primarily to selling price
increases and the timing of seasonal ship-
ments to some customers partially offset
by the elimination of a portion of a paint
program with a large retail customer. Seg-
ment proft increased to $41.1 million in
the quarter from $37.5 million last year.
Segment proft as a percent of net exter-
nal sales increased to 13.9 percent from
12.8 percent last year due primarily to
good cost control and selling price in-
creases partially offset by increasing raw
material costs.
The Global Finishes Groups net sales
stated in U.S. dollars increased 49.6 per-
cent to $630.2 million in the quarter due
primarily to acquisitions, higher paint
sales volume, selling price increases and
favorable currency translation rate
changes. In the quarter, acquisitions and
favorable currency translation rate
changes increased net sales of the Global
Finishes Group in U.S. dollars by 33.3
percent and 3.6 percent, respectively.
Global Finishes Group segment proft in
the quarter increased to $36.8 million
from $23 million in last years frst quar-
ter due primarily to increased paint sales
volume and good expense control. For-
eign currency translation rate changes and
acquisitions increased segment proft in
the quarter by $1.6 million. As a percent
to net external sales, segment proft was
5.8 percent in the quarter versus 5.5 per-
cent last year.
Although domestic demand remains
soft, we are encouraged by the improve-
ment in domestic DIY and protective and
marine sales in the Paint Stores Group
and continued growth in architectural,
protective and marine, OEM and auto-
motive fnishes sales in the Global
Group, said Christopher Connor, chair-
man and chief executive. Our Consumer
Group improved their operating results
through disciplined cost management and
selling price increases. Our operating seg-
ment management teams continue to con-
trol costs and implement price increases
in an effort to keep pace with rising raw
material costs.
We continued to invest in our Paint
Stores Group business by opening seven
net new locations, said Connor. For the
year, we expect to open 50 to 60 net new
stores. Our Global Finishes Group ac-
quired three companies over the past
twelve months, including Acroma and Say-
erlack in Europe and Pinturas Condor in
Ecuador. Although these acquisitions had a
small impact on our frst quarter consoli-
dated net income they expand our global
reach and provide important assets to sup-
port our worldwide business. During the
quarter, we used our cash to continue to
buy shares of stock and we increased the
dividend rate to $.365 from $.36 last year.
Our balance sheet remains fexible and is
positioned for future acquisitions and in-
vestments in our business.
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20-23 Financial News0511:Financial News 5/4/11 10:04 AM Page 20
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PPG reports strong rst quarter
PPG Industries reported sales for the frst quarter 2011
of $3.5 billion, an increase of 13 percent versus the prior
years frst quarter. The company posted double-digit
percentage sales increases in each major region, and all reporting
segments achieved higher sales volumes and pricing. Reported
net income for the quarter increased to $228 million. First quar-
ter 2010 sales were $3.1 billion, and reported net income was
$30 million.
First quarter 2010 adjusted net income was $115 million.
First quarter 2010 net income included an after tax charge of
$85 million as a result of a change in U.S. tax law that was part
of the U.S. Patient Protection and Affordable Care Act enacted in
March 2010. A Regulation G Reconciliation of adjusted net in-
come to reported net income is included below.
Weve continued our strong earnings momentum and have
posted our third consecutive quarterly record, said Charles
Bunch, PPG chairman and chief executive. Each of our report-
ing segments delivered higher year-over-year earnings driven by
continued volume growth from a broadening global industrial
recovery, including strengthening conditions in Europe.
Our coatings segments have continued to deliver strong re-
sults. In addition to demand improvements, higher pricing in
each of our coatings businesses and continued aggressive cost
management have buffered the impact of persistent raw mate-
rial cost increases, he said. Operating margins in the Perform-
ance Coatings, Industrial Coatings and Architectural Coatings -
Europe, Middle East and Africa (EMEA) segments matched
those of the previous year, and total coatings segment earnings
grew by nearly 12 percent versus the prior year results.
Bunch stated that construction activity remained low in de-
veloped regions and that there were no signs of imminent im-
provement. Despite this market weakness, the company achieved
modest year-over-year volume gains in these markets. Bunch also
said that volume growth contributed to record results in the Op-
tical and Specialty Materials segment, and that the companys
Commodity Chemicals and Glass segments benefted from higher
pricing resulting in substantially higher earnings versus the re-
cession-impacted frst quarter of last year.
We have continued to deploy our cash for earnings accre-
tion, he said. While PPGs recent acquisition activity has been
minimal, Bunch said, the company repurchased about $275 mil-
lion of stock in the quarter, bringing its total repurchases over
the past nine months to about $700 million.
Looking ahead, Bunch said, we remain optimistic and ex-
pect similar economic trends in the second quarter, which is sea-
sonally our strongest sales quarter of the year. We anticipate
further pricing gains in every segment as we continue to confront
raw material cost infation. Finally, we continue to work on ini-
tiatives to deploy our cash to grow earnings. We will continue
to apply our disciplined approach toward evaluating acquisi-
tions, and we expect to announce several small- to medium-sized
bolt-on acquisitions over the next six to nine months.
Performance Coatings segment sales in the frst quarter 2011
increased $87 million, or nine percent, versus last years frst
quarter as a result of higher selling prices and volumes that im-
proved in every region. Sales were aided by strong sales growth
in the aerospace and automotive refnish businesses. The protec-
tive and marine coatings and architectural coatings - Americas
and Asia/Pacifc businesses also achieved sales gains. Segment
earnings grew $12 million to a frst quarter record of $139 mil-
lion, as volume and pricing gains and a lower cost structure off-
set increased raw material costs.
Industrial Coatings segment sales for the quarter rose $132 mil-
lion, or 15 percent, versus improving prior year results. Volumes
continued to recover in each region and in many end-use markets.
Each business in the segment also realized higher pricing and fa-
vorable currency translation that modestly aided sales. Segment
earnings for the quarter were $116 million, an increase of $15 mil-
lion from the prior years frst quarter due to the volume im-
provement. The adverse effect of raw material cost infation was
partially countered with higher pricing, aggressive cost manage-
ment and further efforts to expand raw material sourcing.
Sales for the Architectural Coatings - EMEA segment for the
quarter increased $35 million, or eight percent, versus the prior
year as a result of positive volumes and pricing. Segment earn-
ings were $12 million for the quarter, an increase of $1 million
from the prior years frst quarter on the improved volumes.
Raw material cost infation is being combated by higher selling
prices and product reformulation efforts, including using dif-
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Successful Strategies for Decision-Makers
CHEMARK
230 N.Bennett St., Ste. 3 Southern Pines, NC 28387
910-692-2492 E-mail: phillips@chemarkconsulting.net
Web Site: chemarkconsulting.net
Partner Offices: Dorking, ENG Research Triangle Park, N Detroit, MI
Core Competencies
Value Implications for CLIENTS
Value Systems Analysis
Customer Relationship
Management
Market Integrity Assessment
Position, Growth,
Competitive, Image Analysis
New Business Development
Market Research
Strategy Business Assessment
&Planning
Chemark Consulting Group is
a 30-year-old management
consulting firm that
concentrates on tactical &
strategic activities surrounding
all industries pertaining to coat-
ings, adhesives, sealants,
resins, polymers and additives.
Since 1975, its global clients
include product formulators,
raw materials and application
equipment suppliers and
end-users.
THE
CHEMARK
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COATINGS
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23
ferent polymer technologies and Chinese-
produced titanium dioxide.
AkzoNobel reports a 16 percent
gain in Q1 revenue
Akzo Nobel N.V. reported a 16 percent
gain in Q1 revenue compared with the
same period in 2010. Group revenue of
3,762 million (Q1 2010: 3,246 million)
refects a seven percent increase in volumes
and a four percent positive price effect.
Double-digit revenue growth was
achieved in all three business areas, driven
by the companys continued strength in
high growth markets and demand recov-
ery in mature economies.
Raw material price inflation has been
significant. Pricing and cost reduction
actions are on-going to mitigate the im-
pact of this and AkzoNobel remains con-
fident that it will be able to compensate
for these increases.
During the quarter, EBITDA improved
by 10 percent to 437 million, although
overall EBITDA margins declined slightly
compared with Q1 2010, refecting the lag
effect of pricing and margin management
actions to compensate raw material price
increases. Sequentially, from Q4 2010, the
EBITDA margin increased from 10.4 per-
cent to 11.6 percent as mitigating actions
took effect. The company has a seasonal
pattern in that revenue and proftability
are lowest in the fourth and frst quarters
of the year.
These results demonstrate further
progress in working towards our medium-
term strategic goals and in managing the
current infationary headwinds, said
Hans Wijers, AkzoNobel chairman and
chief executive. I am particularly pleased
with the strong volume and pricing be-
hind our 16 percent revenue growth,
which gives me confdence that we have
been able to maintain or improve market
share across the portfolio.
There continue to be considerable dif-
ferences in the strength of demand across
our geographies and end markets, but we
have continued to grow revenue in both
high growth and mature markets, Wijers
said. Our revenue growth in high growth
markets continued to be impressive.
Raw material prices have continued
to rise, as we indicated last quarter, he
continued. Pricing and cost reduction ac-
tions are on-going to mitigate the impact
of these higher prices and we remain con-
fdent that we will be able to compensate
for these increases.
Specialty Chemicals continues to ex-
perience strong demand and both rev-
enue and EBITDA grew strongly.
Performance Coatings achieved consid-
erable growth in high growth
markets and benefitted from the
acquisitions made last year,
said Wijers. The successful roll-
out of our Decorative Paints products to
3,500 Walmart stores in the US, together
with continued strong growth in Asia
and Latin America, underpinned the Dec-
orative Paints performance. CW
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Paints and varnishes are not only pretty,
but they also protect houses, vehicles and
other objects against corrosion and decay.
Even their mere material value is consid-
erable. Revenues in Europe will increase
to 27.7 billion by 2018, said Oliver
Kutsch, CEO of Ceresana Research. The
market research institute is currently pub-
lishing a new study on the European paint
and varnish market.
The transport industry is of special sig-
nifcance. Although this sector accounts
for less than eight percent of the entire
paint and varnish market, its share in
terms of value totals almost 15 percent.
Car series paints, refnish coatings and
ship paints enjoy above-average growth.
Demand for industrial varnishes, the sec-
ond-largest feld of application behind the
construction industry, is especially in-
creasing in Russia, Poland and Turkey. But
also some West European countries, like
the Netherlands, record above European
average growth, which amounts to 1.6
percent per year. Powder coatings, acryl
varnishes and epoxy-based products are
also gaining importance.
The construction industrys infuence on
the paint and varnish market continues to
decline. While the construction industry ac-
counted for approximately 59 percent of
European demand in 2002, its share is an-
ticipated to drop to 56 percent by 2018.
However, this trend is weakened by rising
sales of dispersion paints in Eastern Europe.
Many manufacturers develop solvent-
free and environmentally friendly paints
and varnishes that are, for example, suit-
able for steel containers or internal coat-
ings. This allows reducing environmental
pollution by VOC emissions. A great num-
ber of companies are working on product
solutions, which offer special properties:
apart from heat insulation, especially nan-
otechnology is a topic of the future, e.g.
when it comes to self-cleaning of antibac-
terial coatings.
The market report of Ceresana Research
provides an overview of the different coat-
ing products. The paint and varnish market
in 30 European countries is analyzed in de-
tail, i.e. demand and production as well as
import, export and revenue. Each impor-
tant feld of application is examined indi-
vidually: construction industry, wood
processing, transport industry, but also
coatings for plastics, corrosion protection
varnishes, and ceramics and glass coatings.
A useful list of producers in Vol. II offers
profles of the 138 largest manufacturers of
paints and varnishes. The report, available
in English or German, forecasts market op-
portunities and risks until 2018.
The boom in the construction
and automotive sectors steps-
up growth in the Southern
African paint market
The paint and coatings market is prima-
rily driven by the construction sector. The
construction industry slowed down dras-
tically during 2008 and 2009 due to the
economic crisis and started to gradually
recover in the third quarter of 2009.
However, Namibia and Zambia, are now
witnessing a rise in construction activities,
according to new analysis from Frost &
Sullivans Southern African Paints and
Coatings Market. The research frm re-
ported that the market earned revenues of
$603.0 million in 2009 and estimates this
to reach $765.3 million by 2016. The
products covered in this research report
include decorative coatings, automotive
and refnish coatings, industrial protective
coatings and other coatings.
The thriving building industry and
the growing automotive sector are step-
ping up the demand for decorative paints
and automotive coatings in Southern
Africa, said Frost & Sullivan chemicals,
materials and food research analyst Dil-
shaad Booley. The decorative paints seg-
ment accounts for more than 50 percent
of the total paints and coatings market in
Southern Africa, implying that the total
market growth will signifcantly increase.
Due to the economic crisis, the con-
struction industry saw losses in very few
building projects being commissioned while
the automotive sector declined as fewer ve-
hicles were being sold. However, Southern
Africa has many infrastructural opportuni-
ties and the government has taken initia-
tives to provide enhanced and greater
infrastructure to the locals by commission-
ing these building projects themselves.
However, the paints and coatings mar-
ket in Southern Africa is highly frag-
mented with low barriers to entry. Several
small paint manufacturers are establishing
themselves in the market, thus increasing
the competition and range of brands in
the market. This leaves the market with
greater brand choices and takes away the
potential sale of the initial, older brand,
thereby reducing revenues of the existing
market participants.
For local manufacturers, having to im-
port large amounts of raw material in-
creases the manufacturing costs, making
way for the import of cheaper paints and
coatings, creating added competition and
price sensitivity, said Booley. The starting
capital to manufacture decorative paints is
low, easing market entry and increasing
competition among local manufacturers.
The local manufacturers should estab-
lish good customer relations and offer a
wide range of cost-effective products to
successfully maintain and develop their
market share.
In an attempt to widen the market de-
mand, manufacturers and distributors
should educate consumers on the benefts
of purchasing superior quality paints,
said Booley. Although quality paints cost
more, they save the consumer from hav-
ing to recoat more often and provide an
aesthetic fnish.
If you are interested in more informa-
tion on this study, send an e-mail to Christie
Cronje, corporate communications, at
christie.cronje@frost.com, with your full
name, company name, title, telephone num-
ber, company e-mail address, company
website, city, state and country. CW
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Coatings revenues in Europe
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The Real Cost of High Growth
International Coatings Scene China
by Dan Watson
China Correspondent
watsoncw@rodpub.com
I
t goes without saying that China has proven
it is a true heavyweight global contender.
The herculean growth achieved by China
over the past two decades is unprecedented in
the annals of human history. China has over-
taken Japan to become the worlds second
largest economy. This is a landmark achieve-
ment in itself but it is certainly not the last.
Clearly, China is poised to become number one
and overtake the U.S. economy sometime within
this decade.
In what appears to be a prelude to such a
happening, Standard and Poors (S&P) took the
frst bold action against the U.S.s credit rating
after many warnings from numerous circles
about its out-of-control defcit and debt situa-
tion. Although the U.S.s credit rating was not
actually changed S&P did downgrade the U.S.
economic outlook from stable to negative.
Translating this fnancial jargon means that
there is a 33 percent chance that the U.S.s top-
tier credit rating will be lowered within the next
two years. This would have a long lasting ad-
verse impact on the vast majority of U.S. citizens
in some fashion.
The S&P projection has started a negative f-
nancial news avalanche for the U.S. The Inter-
national Monetary Fund (IMF) has now issued
a report stating that Chinas economy will most
likely surpass the U.S.s by as early as 2016
much sooner than most experts had forecasted.
There has been a lot of controversy about the
S&P action and the IMFs prediction. A number
of economists and political pundits have
ridiculed the IMF prediction, but others warned
that what the IMF has predicted could happen
even sooner. The U.S. leadership, embroiled in
what is likely to be a diffcult political election in
2012 has attempted to downplay the S&P and
IMF statement. However, it is very clear to all
observers that the U.S. economy is in deep trou-
ble. No agreement between political leaders can
be reached regarding how to turn things around.
Both parties are grappling with raising the debt
In recent decades,
development has
been prioritized
over the
environment,
meaning that
China now has
some of the most
polluted skies
and waterways
in the world. It is
a situation that
will take decades
of extensive work
to rectify.
26-31 China0511:International Coatings Scene 5/4/11 1:14 PM Page 26
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27
ceiling. Neither political party has offered
a plan that will result in signifcant
changes in the short-term thus making the
distinct possibility of China overtaking
the U.S. economy much more likely.
Financial projections
IMF data has calculated that in fve years,
using gross domestic product (GDP) fg-
ures based on purchasing power parity,
that the Chinese economy will represent
just over 18 percent of the world total, up
from around 14 percent right now. Ac-
cording to the IMFs projections, Chinas
adjusted GDP will rise from about $11.2
trillion in 2011 to $19 trillion by 2016.
On the other hand, the $15 trillion U.S.
economy, which currently accounts for al-
most 20 percent of global GDP, will de-
crease to about 17.7 percent of the
international total by 2016, said the IMF.
During the next fve years, according to
the IMF forecast, it will grow by a mere
$3.5 trillion. That is if the U.S. can curb
its spending, get unemployment back to a
reasonable level, reform a number of enti-
tlement programs and stop the erosion of
the housing market, among other issues,
none of which are likely to be addressed in
the current U.S. election climate.
An historical perspective of
Chinas foreign exchange
reserves
You might be wondering how this could
ever happen. Wasnt it just a few decades
ago that China was rationing its Foreign
Exchange Reserves (Forex)? Looking back
to the late seventies, at the start of the re-
form era by Chinaend of 1978Chinas
Forex reserves were minimal at $1.6 billion,
but enough to cover the requirements of a
country with a very small import bill. As
China moved into the early 1980s, export
growth contributed to an initial rise in
Forex reserves to a peak of $17.4 billion by
1984. Unfortunately, high trade defcits in
1985 and 1986 seriously eroded the re-
serves in those years. In 1987 the surplus on
trade in services slightly exceeded the mer-
chandise trade defcit, producing a small
current-account surplus, and a comfortable
net capital infow helped push up reserves
to $16.3 billion. The reserves were held
above this level for the next two years.
When China joined the World Trade
Organization (WTO) in 2001 this con-
tributed to a rapid growth in imports, but
exports also expanded at a fast pace,
while foreign direct investment (FDI) in-
fows exceeded $60 billion a year by
2004-2006.
In October 2006, Chinas Forex re-
serves exceeded $1 trillion for the frst
time. By the end of September 2008, the
reserves topped $1.9 trillion, equal to
nearly $1,500 per head for the entire pop-
ulation of China. It remained around this
level until the end of 2008 as trade growth
slowed and foreign investment infows de-
clined. Then, as 2009 progressed, the up-
ward march resumed, with reserves rising
above $2 trillion in April and reaching a
record $3 trillion in April 2011.
Big is not always better
Most would think that this phenomenal
wealth accumulation along with seem-
ingly endless growth would be a good
thing for China. Think again. Sometimes,
too much of a good thing is bad.
According to recently published com-
ments, Zhou Xiaochuan, governor of the
Peoples Bank of China, said that Chinas
huge stockpile of foreign exchange re-
serves have become excessive and the gov-
ernment must diversify investments using
the reserves. Foreign exchange reserves
have exceeded our countrys rational de-
mand, and too much accumulation has
caused excessive liquidity in our markets,
adding to the pressure of the central
banks sterilization, he said.
Obviously this statement was a not so
subtle hint aimed at the U.S. dollar. The
intent of this statement was confrmed by
the State Administration of Foreign Ex-
change (SAFE) which said that the U.S.
government should take responsible meas-
ures to protect the interests of investors.
U.S. Treasuries refect the credit of the
U.S. government and are an important in-
vestment product for domestic and inter-
national institutional investors, the
ministry said in a statement carried on
SAFEs website. We hope the U.S. gov-
ernment takes responsible measures to
protect investor interests, the ministry
went on to say. The Chinese shouldnt
hold their breath waiting for the U.S.s
politicians to get their act together and do
something about debt and spending, espe-
cially in a major election year.
Notwithstanding its concern about hav-
ing too many U.S. dollars, Chinas remark-
able growth and attempts to remake itself
into a global powerhouse may sound like
the stuff that fairy tales are made of but un-
fortunately, in Chinas situation, there does
not appear to be a happy ending to this
story. The phenomenal growth that China
has enjoyed for the past several decades did
not come without a price and the price paid
appears to be very, very high indeed. Even
with all its growth it is obvious to any ob-
server that China lags behind its Asian
neighbors in so many measures that matter
to the people that live here.
Impact of growth on average
Chinese citizens
Even though China overtook Japan as the
second largest economy in the world, its
China International Coatings Scene
The phenomenal gr o -
wth that China has en-
joyed for the past
several decades did
not come without a
price and the price
paid appears to be
very, very high indeed.
Even with all its growth
it is obvious to any ob-
server that China lags
behind its Asian neigh-
bors in so many meas-
ures that matter to the
people that live here.
huge population means the average wealth
per head is a mere fraction of that in
Japan. Living standards are considerably
lower in much of the country, particularly
in rural areas. But it could also be because
of concerns about how sensible and how
sustainable the current growth model is in
the long term, and what real costs are
being incurred in the dash for growth.
As an example, the city of Wuhan in cen-
tral China is not well known to outsiders. It
is not as famous as Beijing or Shanghai, but
in many ways, it is more like the rest of
China than either of them. Wuhan is a
sprawling, rather unremarkable industrial
town with a population as large as the entire
country of Sweden. The biggest employer in
Wuhan is a steel mill, which employs about
90,000 people. Cutting through the middle
of Wuhan is one of Chinas great rivers, the
Yangtze. Today it is hard for the residents of
Wuhan to make out the buildings on the
other side of the river. The city is shrouded
in a grey haze, which residents blame on
pollution from the regions factories.
But its not just the air that is polluted.
In Wuhan, Hebei province dead fsh have
plagued the Donghu Lake, where offcials
say an estimated 100,000 pounds of fsh
have been killed by a combination of pol-
lution and hot weather. The foul smell of
the dead fsh has seriously affected local
residents lives.
In the lead up to the 2008 Olympics
in China headlines around the world
proclaimed a major concern about
Chinas pollution problem. Television
viewers around the globe got their first
view of life in China during the 2008
Olympics and the view was disturbing to
say the least. During the Olympics,
China shut down factories and forced
people to reduce their driving around the
city to clear up some of the citys fa-
mously bad pollution.
How bad is the pollution
in China?
According to the World Bank, 20 cities in
the world with the worst air pollution are
located in China. Chinas Ministry of Sci-
ence and Technology has estimated that
50,000 newborn babies die every year due
to the effects of air pollution. It is believed
that the air pollution level in most Chinese
cities is leading to the premature deaths of
350,000-400,000 people each year. A fur-
ther 300,000 people are believed to die
prematurely each year from exposure to
poor air indoors.
China has already surpassed the U.S.
in one area. Its emissions of carbon diox-
ide, the most important global warming
gas, surpassed those of the U.S. in 2009,
according to the International Energy
Agency. At a marathon race during the
2008 Olympics, the pollution index read
149. Anything over 100 is considered ex-
tremely unhealthy. Many experts say
that Chinas pollution, if left unchecked,
will drag down Chinas economic
growth and result in huge healthcare
costs. In addition, Chinas pollution will
over time erode its competitive position
in the global economy.
28
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This photo taken via satellite shows the effects of air
pollution in China. Theres an almost permanent layer
of smog and opaque air pollution covering vast regions
of China, especially along the coast. Source: NASA
|
29
What is the Chinese
government doing about
pollution?
Until recently, the Chinese government
has turned a blind eye to their pollution
problem. Following the issuance of the
World Bank Report, which said 20 of the
most polluted cities in the world were lo-
cated in China, a follow up report spon-
sored by the Chinese Government
uncovered potentially scary information
and was edited to prevent social unrest.
The quality of air in Chinese cities is
increasingly tainted by coal-burning
power plants, grit from construction
sites and exhaust from millions of new
cars squeezing onto crowded roads, ac-
cording to the government study. Other
newly released figures show a jump in
industrial accidents and an epidemic of
pollution in waterways.
The reports most unexpected fndings
pointed to an increase in inhalable partic-
ulates in cities like Beijing, where offcials
have struggled to improve air quality by
shutting down noxious factories and
tightening auto emission standards. De-
spite such efforts, including an ambitious
program aimed at reducing the use of coal
for home heating, the average concentra-
tion of particulates in the capitals air vio-
lated the World Health Organizations
standards more than 80 percent of the
time during the last quarter of 2008. Al-
though some improvement has been
achieved the air quality is still felt to be at
unsafe levels.
A spokesman for the Ministry of En-
vironmental Protection told the official
China Daily newspaper, China is still
facing a grave situation in fighting pol-
lution. The ministry spokesman went
on to say that the number of accidents
fouling the air and water doubled during
the first half of 2010, with an average of
10 each month. The report also found
that more than a quarter of the countrys
rivers, lakes and streams are too con-
taminated to be used for drinking water.
Acid rain, it added, has become a prob-
lem in nearly 200 of the 440 cities it
monitored. Over the past year the state
media have provided a grim sampling of
Chinas environmental woes, including a
pipeline explosion that dumped thou-
sands of gallons of oil into the Yellow
Sea, reports of a copper mine whose
toxic effluent killed tons of fish in Fujian
Province, and revelations that dozens of
children were poisoned by lead from il-
legal gold production in Yunnan
Province. Chinese officials themselves es-
timate 50 percent of the water should
not be drunk, and between a third and a
quarter of that should not be used for
anything, even industrial uses. Still, the
polluted water continues to be used, con-
taminating soil, preventing crops from
growing and poisoning the public. The
Ministry of Water Resources in China
has said, Seven-hundred million people
drink contaminated water every day, and
100 million people drink water thats so
contaminated it makes people sick.
During the past few months the state
media reported on thousands of residents
in the Guangxi Zhuang Autonomous Re-
gion who clashed with the police as they
protested unregulated emissions from a
local aluminum plant.
A spokesman for the Institute of Pub-
lic and Environmental Affairs in Beijing
said many of the governments efforts to
curtail pollution had been offset by the
number of construction projects that spit
dust into the air and the surge in private
car ownership. In Beijing, driving re-
strictions that removed a fifth of private
cars from roads each weekday have been
offset by 250,000 new cars that hit the
city streets in the first four months of
2010. Many of the most polluting in-
dustries were forced to relocate far from
the capital before the 2008 Summer
Olympics, but today the wind often car-
ries their emissions hundreds of miles
back into Beijing.
In a recent interview, Environment
Minister Zhou Shengxian said, In
Chinas thousands of years of civilization,
the confict between humanity and nature
has never been as serious as it is today.
He went on to say, If China means to
quadruple the size of its economy over 20
years without more damage, it has to be-
come more effcient in resource use. Oth-
erwise, he said there will be a painful
price to pay.
Some say, especially its citizens, that
China is already paying that painful price.
Shengxians comments came ahead of
Chinas annual session of parliament,
which opened on March 5. They also
came a day after Premier Wen Jiabao said
China was lowering its annual economic
growth target from 7.5 to 7 percent, in
part because of its impact on the environ-
ment. In recent decades, development has
been prioritized over the environment,
meaning that China now has some of the
most polluted skies and waterways in the
world. It is a situation that will take
decades of extensive work to rectify.
In an effort to start doing something
productive about stemming the current
air, water and land pollution new rules
have taken effect in China that restrict
car purchases in an effort to combat se-
rious traffic and pollution problems in
the capital Beijing. City authorities will
allow only 240,000 vehicles to be regis-
tered for 2011one-third of 2010s
total. As a result, during the close of
2010 car buyers were swamping dealers
in anticipation of the new rules, which
will still leave about five million cars on
the road in the capital.
Traffic and air pollution in Beijing is
among the worst in the world. Beijing
officials are trying to balance the desire
of a growing middle class to have the
convenience and status of car ownership,
with a huge congestion problem. Offi-
cials said the new rules that will be in-
voked would not solve the full extent of
the citys problems, only slow down the
rate at which they are worsening. Car
registrations will be allocated by a li-
cense plate lottery system. Under the
new rules, government departments will
not be allowed to increase the size of
their fleets for five years. About 750,000
new cars appeared on Beijings streets in
2010, raising the total of registered ve-
hicles for the city to 4.8 million. China
overtook the U.S. as the worlds biggest
car and van market in 2009, with 13.6
million vehicles sold within the country.
Will these new rules reverse that achieve-
ment? Only time will tell.
Chinese citizens view of the
governments effort
As for the feelings of the general public in
China there remains a high level of skep-
ticism about how well the new measures
will work. Most feel that the govern-
ments actions came far too late to make
a signifcant difference. As an example of
this skepticism, a spokesman for Green-
peace China said, Everything in China
now happens so quickly, and the govern-
ment always fails to anticipate whats
coming, and as a result policies are only
introduced when things are already out of
control. Residents say that Beijings
roads sometimes resemble car parks. A
record 140 traffc jams were recorded on
one evening in September of 2010. A
spectacular 75-mile long traf-
fc jam formed on the Beijing
to Tibet route last September,
only a week after another 62-
mile jam had been cleared in
the same area.
It would appear that
China, like the U.S. and other
highly developed countries,
has discovered that unbridled
growth brings with it unbri-
dled problems, pollution
being one such problem. Al-
though one of the many
achievements of Chinas
growth has been to raise hun-
dreds of millions of its citizens
out of poverty, that same
growth has resulted in in-
creased health concerns and
the lowering of living stan-
dards for others. Growth in China has in-
deed been a double-edged sword.
Other problems associated
with growth
Infation in China is offcially running at
almost fve percent but food prices have
surged by 10 percent, creating a lot of
public discontent. The lowering of the
stated growth rate from 7.5 to 7.0 percent
for China is mainly symbolic as economic
growth has exceeded the 7 percent target
every year in the last six years. In 2010
Chinas growth reached 10.3 percent,
making China the worlds fastest-expand-
ing major economy. But along with the
breakneck growth have come enormous
price rises, particularly for food and hous-
ing, which Chinas Prime Minister, Wen Ji-
abao, acknowledged were affecting
peoples livelihoods and even social sta-
bility. He went on to say, We absolutely
must not any longer sacrifce the environ-
ment for the sake of rapid growth and
reckless roll-outs. That will lead to pro-
duction capacity gluts and deepening pres-
sure on the environment and resources so
that economic development will be un-
sustainable. The Prime Ministers com-
ments have done little to abate the anxiety
and anger by citizens over pollution, ris-
ing prices and overall deterioration in
quality of life. Although carefully con-
trolled by the authorities there are now
low-level protests by citizens every Sun-
day afternoon in Beijing and Shanghai.
China now has the third
highest labor costs in
emerging Asia
In addition to inflation in staples such as
food, clothing and housing, China has
also seen a significant increase in man-
power costs. An average worker in China
costs more than the average worker in
any other emerging Asian economy, ex-
cept Malaysia and Thailand, when con-
sidered in terms of combined salary and
welfare payments.
A review of minimum labor costs, de-
termined by the legal minimum amount
stipulated in 15 different countries, and
added together with the pertinent
mandatory welfare payments due, it is
apparent that since the introduction of
the revised labor law in 2008, Chinas
workers are now amongst some of the
best paid in Asia.
A recent survey took samples of min-
imum wage levels from each of Chinas
provinces and 40 cities and based its fig-
ures on the mean average. Chinas mini-
mum wage varies both on a provincial
and an urban basis. This was then com-
pared with similar data from other
Asian countries.
However, it is expected that Chinas
next fve-year plan will see mechanisms
put in place to double the
countrys minimum wage by
2015. That will raise the Chi-
nese fgure to $3,000 plus
welfare of 50 percent, assum-
ing the latter payments re-
main the same. This provides
a total minimum salary over-
head of $4,500. In reality,
most salaries will be far
higher. That will make Chinas
average labor cost second
only to Malaysia and signif-
cantly more expensive than
any other Asian country. This
represents mixed fortunes for
foreign investors in China. It
signals that an exodus of ex-
port driven manufacturing
may occur, principally to com-
peting, lower-cost Asian na-
tions for Chinas residual export driven
manufacturing. Such a move would have
a defnite negative impact on the future
growth aspirations of China.
This news about wage increases comes
on the heels of a report issued by the
American Chamber of Commerce in
China (AmCham-China) on April 26,
2011. According to the AmCham-China
report, 85 percent of their respondents re-
ported revenue growth in 2010, while 78
percent said that they were proftable or
very proftable. The report went on to say
that about 41 percent of members re-
ported their margins in China are higher
compared to worldwide margins. This
number has been fairly consistent over a
long period of time. It is not a new phe-
nomenon. The major opportunity and ad-
vantage that the Chinese market offers is
30
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Beijing's roads sometimes resemble car parks. A record 140 trafc jams
were recorded on one evening in September of 2010. A spectacular 75-
mile long trafc jam formed on the Beijing to Tibet route last Septem-
ber, only a week after another 62-mile jam had been cleared in the
same area.
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31
scale, size and growth, as well as low
labor rates. The question to consider is
that with the plan to increase worker
wages combined with putting the brakes
on growth, will American companies be as
proftable in the future as they have been
in the past?
Summary remarks
Clearly, China has chosen growth over all
else and has paid a price both in terms of
its environment and the living standards
of its people. Having people who are earn-
ing more and living in less than desirable
conditions doesnt seem to be working for
China. Although China had lots of exam-
ples from watching other countries pursue
growth objectives over the years it is fairly
clear that the lessons learned were not im-
plemented inside China. Although I am
very optimistic about the long-term situa-
tion for China I am very pessimistic about
short-term change.
The Chinese Government has indeed
done too little too late to resolve their
tremendous pollution problems, the out-
come of which is likely to haunt China for
many years to come. I do believe that
China will be able to curb its growth and
hopefully keep its spiraling infation in
check. If not, I fully expect to see more cit-
izen protest and most likely, more govern-
ment crackdown on such protest.
In so many ways China is a true
enigma in that it has its hands on the fu-
ture but its feet are stuck back in the past.
One can but hope that this time the Chi-
nese leaders truly understand the plight of
both the country and its people. However,
the facts dont give us much hope. On av-
erage China spends about 1.3 percent of
GDP on environmental protection, which
most scientists feel is not enough by half
to keep the pollution problem from get-
ting worse, let alone improve.
Though it has grown in recent years,
The Ministry of Environmental Protection
still only has about 300 full time staff em-
ployees, compared with the nearly 9,000
employed by the U.S. Environmental Pro-
tection Agency. This lack of government
sponsorship has given rise to non-govern-
mental organizations (NGOs). A number
of analysts say that NGOs have emerged
as more effective voices for change in re-
cent years. According to a recent survey,
there are probably more environmental
NGOs than any other type though they do
face challenges from government regula-
tions on registration, fundraising and mem-
bership numbers. In other words, rather
than assign resources to fx the problems
the Chinese government appears more in-
clined to assign resources to control, keep
in check and stife the effectiveness of the
NGOs. As the old saying goes, the more
things change the more they remain the
same. Thus it is with China where con-
trol of the situation appears to be more im-
portant than fxing the situation.
It is clear that China has made re-
markable growth over the past few
decades. What is not so clear is the extent
and magnitude of the price that China has
already paid and will continue to pay for
that growth. In America, we are still pay-
ing a price for many of our past pollution
problems. My suspicion is that China will
have a much longer list of wish we had-
nt done that items.
Regarding the IMFs projection that
China will overtake and surpass the
U.S. economy by 2016, I have no doubt
that most in the Chinese leadership
would relish such a feat, perhaps if in
doing so means once again turning a
blind eye to the sins of the past. How-
ever, there are signs of reality creeping
into the Chinese growth strategy. With
the decision by Beijing to restrict the
number of vehicles to be registered by
two-thirds of the number registered in
2010 there is clear evidence that some
sort of correction is underway. If all
major Chinese cities adopt a similar re-
striction then the obvious has to happen
in the form of a cut back in total auto
production inside China.
If that happens there will be higher un-
employment not only in the auto industry,
but for all the suppliers to that industry. If
the Chinese also start addressing their
many environmental woes with the objec-
tive of fxing them this will mean a gen-
uine slowdown in development activities
and of course lower growth projections all
of which may increase the number of un-
employed in China.
If there is a bright side to this hap-
pening it might be that such actions
would aid in controlling inflation, which
at the moment is poised to cause a lot of
serious problems in China. My bet is
that China will choose a middle road
whereby some environmental issues will
be addressed but that growth will still be
favored, however, not at greater than 10
percent. The Chinese leaders have indi-
cated a scale back to about seven percent
in earlier statements but this seems to be
more of a ploy to allow them to attack
inflation, not correct or address their en-
vironmental woes.
What is happening is that China is
simply building a huge debit against fu-
ture remedies for the environment they
have destroyed in their headlong charge
to secure growth. Somewhat similar to
the U.S. debt issue, China will have to ad-
dress their environmental debit at some
point in time and that in itself may make
it impossible for them to overtake and
surpass the U.S. economy. That is unless
the U.S. refuses to get its spending and
debt under control. CW
China is a true enigma in that it has its hands on the future but its feet are stuck back
in the past. One can but hope that the Chinese leaders truly understand the plight
of both the country and its people. However, the facts dont give us much hope. On
average China only spends about 1.3 percent of GDP on environmental protection.
32
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TiO2 Price Spikes Getting Sharper
International Coatings Scene Europe
by Sean Milmo
European Correspondent
milmocw@rodpub.com
S
harp rises in titanium dioxide prices and
their impact on paint formulations were a
major issue at the recent European Coat-
ings Show (ECS) at Nuremberg, Germany, with
materials suppliers presenting a range of options
for helping coatings companies to cut the TiO2
content of their products.The big challenge fac-
ing paint producers is how to decrease TiO2 in
their formulations without sacrifcing quality.
However TiO2 prices have been going up so
relentlessly and look likely to go up even higher
that producers are having to consider trade-offs
between cutting TiO2 quantities in formulations
and marginal drops in opacity.
The TiO2 shortages have reached ridiculous
levels, said one materials supplier at the ECS.
Paint producers are struggling to get supplies.
They are putting as much as possible of what
they can get into stocks because of uncertainties
of availability of TiO2 later in the year.
Europe, where annual TiO2 demand is ap-
proximately 1.5 million tons or about a third
of the worlds total, is particularly vulnerable
to a tight supply/demand balance of the pig-
ment. This is partly due to plant closures in the
region during the recession and a predomi-
nance of aged capacity, a high proportion of
which uses the costly sulphate process.
DuPont, whose extensive distribution network
in Europe makes it one of the regions leading
suppliers, imports all of its TiO2 into the re-
gion, mainly from North America.
TiO2 prices have gone up by roughly 50 per-
cent since early 2008 and by 25-30 percent since
late 2009. The price per ton was predicted by
analysts to exceed 3,000 ($4,200) per ton by
the end of 2011 but this should now happen in
the frst half of the year.
During the second quarter TiO2 producers
were pressing for 5-10 percent rises after push-
ing through similar increases earlier in the year.
There seems to be little hope of new capacity
being built in Europe over the next few years.
The leading producers with European plants
Huntsman Corp., Kronos and Cristalhave
said they have no plans for major expansions.
In fact Kronos, one of the regions biggest pro-
ducers with fve plants, has insisted that TiO2
prices have not reached a level which would jus-
tify investment in new facilities.
DuPont has postponed the start-up date of a
planned 200,000 ton-a-year unit in China cost-
ing $1 billion to 2015. After the project was an-
nounced in 2005 it was originally going to be
opened in 2009.
Chinese producers are thought to have
brought on stream in 2010 capacity close to
500,000 tons a year without which the pressure
In response to
unrelenting price
increases, coatings
formulators are
seeking TiO2
alternatives.
32-33 Europe0511.qxp:International Coatings Scene 5/3/11 2:18 PM Page 32
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33
on supplies in the rest of the world would
have been even worse.
In the last two years, however, total im-
ports into China of TiO2 feedstocks
ilemnite, rutile and titaniumhave at
least doubled, which has contributed to
the stress on supplies throughout the
global supply chain for the pigment.
TiO2 producers at the ECS were
claiming that uncertainties about the
availability of feedstocks supplies were
an obstacle to investment decisions in
new capacity in Europe.
Short-term supply agreements and
prices have now been extended to feed-
stocks as well as TiO2 itself. Feedstock
producers will only commit to delivery
deals covering 12 months rather than
three to fve years as was the custom pre-
viously, while agreements on prices cover
only a few months.
The last new TiO2 plant to be built in
either Europe or North America was
around 20 years ago. It will probably be
at least a minimum of four to five years
before another one is constructed in ei-
ther region. DuPont has said it is plan-
ning a brownfield expansion in the U.S.
over the next few years while other ca-
pacity increases will have to come from
debottlenecking.
With the prospect of a lengthy period
of high TiO2 prices, an incentive for coat-
ings materials suppliers to offer ways of
reducing the pigments content in formu-
lations is that they will be applied perma-
nently rather than temporarily.
Once coatings manufacturers have
worked out formulations with lower
TiO2 contents they will stick with them,
said Frank Huskey, technical service man-
ager at KaMin, a performance minerals
producer in Macon, Georgia. The rise in
TiO2 prices and the knowledge that the
increases will continue has made coatings
companies look much more carefully at
the effciency of TiO2 in their formula-
tions. Previously when TiO2 prices were
at a lower level there was no motivation
to do that.
The main means of decreasing TiO2
content is the improvement of spacing
and dispersion of the pigments particles
so that they operate more effectively in
the paint.
On average only approximately 75
percent of TiO2 in a formulation is being
used effectively, said Martin Fisher, Eu-
ropean specialty sales manager at the
Finland-based engineered materials busi-
ness of Huber Group of Germany. The
remaining 25 percent is wasted because
the particles are too crowded and get in
each others way. To get the best per-
formance out of TiO2 particles they need
to be spaced at the right distance from
each other.
Huber provides amorphous sodium
aluminosilicate particles for matt coatings
with a uniform size of around 0.3 microns
to act as spacers for the separation of
TiO2 particles. They also have a light scat-
tering effect to provide opacity.
KaMin supplies ultrafne clay particles
of 0.2 microns in size as spacers to help
the dispersion of TiO2 within gloss paints.
The company says that with the aid of its
micro particles the TiO2 content of for-
mulations can be reduced by as much as
30 percent.
While mineral particles act independ-
ently of TiO2 particles to keep the two
substances apart from each other, poly-
mers have been developed to perform a
similar function but by binding themselves
to the titanium dioxide.
Dow Chemicals at the ECS launched a
polymer, which attaches itself to TiO2
particles to form a composite. This im-
proves the dispersion of TiO2 and helps
prevent crowding so that it has greater
light scattering effciency. The company
says it can reduce TiO2 in a formulation
by up to 20 percent while retaining simi-
lar opacity or hiding levels.
Instead of using more TiO2 to im-
prove hiding, we looked at ways to make
it more effcient, said Dave Fasano, a
Dow research scientist. In effect were
making every particle of TiO2 work
smarter. That opens up a whole new range
of options that formulators do not have
with TiO2 alone.
In fact highly priced TiO2 could bol-
ster R&D in an area of research in not
only the particle sizes of the pigments but
also their shapes and surface textures and
interaction with fller materials with the
aim of using less of the chemical but with
the same effect. CW
Europe International Coatings Scene
32-33 Europe0511.qxp:International Coatings Scene 5/3/11 2:18 PM Page 33
34
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Olympics, World Cup
Spark Demand for Brazilian Paint
International Coatings Scene Latin America
by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodpub.com
T
his year Brazilian paint and coatings off-
cials expect 1.5 billion liters in total sales
and they predict 2.0 billion liters in sales
within a few years time, buoyed by the strong
economy and growing consumer spending.
Brazils Associacao das Fabricantes de Tintas
(Abrafati), the national paint manufacturers as-
sociation, also expects that the 6.7 percent growth
rate projected at the end of 2010 will be exceeded,
according to a recent statement by Abrafati Pres-
ident Dilson Ferreira, in Sao Paulo. Last year, the
industry expanded by a record 10 percent over-
all, with industrial segment sales even higher.
Among the host of positive architectural seg-
ment market conditions cited by Ferreira as sup-
porting this years growth include ample
fnancing for residential real estate investment
and government-subsidized housing like the
Minha Casa program. Similarly, new car sales
and hard goods purchases have helped the au-
tomotive and industrial paint segments. These
factors contributing to growth in the paint busi-
ness are structural, not circumstantial, he said.
Looking back, Abrafati calculates that the
paint industry grew by 60 percent during the past
decade, and the association predicts that growth
in the current decade will be even stronger.
A small but rapidly growing component of
this growth has been export sales, traditionally
a market used to compensate for slower domes-
tic sales. In 2010, export sales rose 25 percent
to $135 million, led by exports to the rest of
Latin America, Africa and the Middle East. Since
exports only represent three percent of total
Brazilian paint sales, there is substantial room
for growth, according to Ferreira.
The Mercosul trade regioncomprising Ar-
gentina, Chile, Paraguay and Uruguayalone
accounted for 45 percent of total Brazilian ex-
port sales, or approximately $61 million,
Abrafati reports. These sales were not suppressed
by the rising value of the Brazilian currency, the
real, compared to the U.S. dollar last year.
Brazil will host the World Cup in soccer in
2014 and the Olympic games in 2016. Prepara-
tions for these events are expected to result in
massive urban renewal throughout the social
capital of Rio de Janeiro. The city budget for the
Olympic games preparations alone is $15 bil-
lion, and private investors are expected to plow
as much or more into redevelopment.
Among major infrastructure plans associated
with the preparations is an $18.7 billion high-
speed rail line between Rio and the business cap-
ital, Sao Paulo. Several new freeways are
planned within Rio, and a new subway line
from the Ipanema hotel to the Barra da Tijuca
Olympic site is under development.
Similarly, some 300 new hotels are planned
for Rio to host the Olympic crowd, but that fg-
ure is still projected to be less than what will be
needed. To ease the anticipated 20,000-room
shortfall, plans are to spruce up the city port
area and use cruise ships to house some 8,000
visitors during the games.
By the time the games are over, Brazil is ex-
pected to be the worlds ffth-largest economy.
The paint and coatings industry will have to
play a major role in helping Brazil put on a fresh
face for these upcoming events. CW
Preparations for
these events will
result in massive
urban renewal
throughout the
social capital of Rio
de Janeiro.
34 LatinAmerica0511:International Coatings Scene 5/3/11 2:19 PM Page 34
PPG has introduced new waterborne
clearcoat technology for the automotive
refinish market. Positioned alongside
PPGs waterborne basecoat Envirobase
High Performance and Nexa Autocolor
Aquabase Plus product lines, the new
clearcoats are key components in PPGs
plan to offer complete waterborne sys-
tems for collision repair centers. With the
introduction of the new clears, Envi-
robase HP ECW8186 and Aquabase Plus
P910-5510, PPG said it now offers a
total waterborne paint system. The
planned introduction of new waterborne
primer surfacers in mid-2011 to the En-
virobase High Performance and
Aquabase Plus lines will complete the
first fully waterborne refinish systems in
North America, according to the com-
pany. PPG has more than 25,000 body
shops worldwide converted to its water-
borne basecoat technology.
Sto Corp. launches new
metallic coating
Sto Corp. has introduced StoCoat Metal-
lic, which offers the aesthetics of metal
combined with StoTherm NExT EIFS to
provide an additional design solution for
continuous insulation. StoCoat Metallic
incorporates mica, metallic particles and
pigments into a coating that creates the
look of a substantive metal surface. The
addition of StoCoat Metallic to StoTherm
NExT creates a complete system from one
manufacturer with one comprehensive
warranty. StoCoat Metallic is available in
10 colors, with custom colors available.
The coating is water-based and non-toxic,
making it safe to use and easy to clean up
with water. StoCoat Metallic can be used
on most paintable, properly primed inte-
rior or exterior surfaces. It is specifcally
formulated for application on StoTherm
NExT and other properly prepared sur-
faces such as concrete, masonry and gyp-
sum wallboard.
Sansin introduces Foundation
wood primer for new
residential, commercial
construction
The Sansin Corporation has introduced
Foundation, a concentrated, penetrating,
waterborne primer for both interior and
exterior wood surfaces, such as timbers,
36
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PPG launches new waterborne clearcoats
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Nexa Autocolor Aquabase P910-5510
Envirobase High Performance ECW8186
StoCoat Metallic on a building.
One of 10 color options in the new line.
Sansins Foundation primer.
36-39 New Prducts 0511:New Products 5/4/11 1:15 PM Page 36
logs and dimensional lumber. Ideally ap-
plied in a factory setting, Sansin Foun-
dation stabilizes the wood tissue and
lignin and keeps wood surfaces from
weathering for up to six months during
the construction phase, according to the
company. At the building site, Sansin
Foundation is designed to safeguard
woods natural resistance to moisture
and ensures the finishing coats adhere
and deeply penetrate. Sansin Foundation
is available in different formulas to
match the most popular wood species
fir, pine, spruce and cedar.
Jotun launches new color
measurement service in Saudi
Arabia
Jotun Paints has introduced a new color
measurement service for its customers in
Saudi Arabia. The Color Eye is a hand-
held portable device that can provide
color measurements and shade defini-
tion. The new tool, which is recom-
mended for Jotun dealers, distributors
and professionals in the design and dec-
orative segment like architects and inte-
rior designers, can measure up to four
colors simultaneously and is backed by
Jotuns extensive color database. The
Color Eye can take 27 color-accurate im-
ages in less than one second. The images
are taken from three different angles that
search for the best matching color from
its database.
International Paint launches new coatings technology for chemical tankers
International Paint has introduced Interline 9001, a new bimodal epoxy coating for the
cargo tanks of chemical tankers. With enhanced cargo resistance, zero absorption for
many cargoes and fewer cycling restrictions, Interline 9001 simplies the carriage of a
wide range of liquid cargoes, optimizing vessel earning potential, the company said.
Modern chemical tankers of IMO Ship type I, II and III are designed and equipped to
handle a very wide range of liquid cargoes ranging from relatively innocuous materials
such as vegetable oils to more aggressive types such as ethylene dichloride and caustic
soda. Most vessels will have coated mild steel tanks, stainless steel tanks or a combina-
tion of both.
The most commonly used type of coating on mild steel tanks is epoxy phenolic, which
provides broad cargo carriage capability but can absorb and retain certain cargoes. This
can create a difcult cleaning challenge to remove any absorbed cargo and thus mini-
mize the risk of contaminating subsequent cargoes, according to the company. A re-
covery period may also be required. All of this can incur expense for a ship operator in
terms of time and money.
The next most common type is zinc silicate, the company said. These coatings provide resistance to solvents and pure chemicals but are lim-
ited in their use due to an inability to resist acids and alkalis. The rough surface of zinc silicate coatings can also be difcult to clean, again cost-
ing time and money.
In addition, costs of on board cleaning are signicant. Bunkers for hot water for example could mean a tank cleaning operation alone adding
over $100,000 to operating expenses for one full vessel clean and this doesnt take into account manpower or costs of cleaning materials.
Interline 9001 is designed to deliver greater efciency and exibility in the operation of chemical tankers, easily switching from one cargo to
the next with minimal downtime. It can carry all of the cargoes standard epoxy phenolic technology can, plus a further 25 percent of the large
volume cargoes that it cannot and has over 60 percent fewer cycling restrictions, according to International Paint.
The technology opens up new (previously restricted) cargo sequences for the carriage of aggressive cargoes, for example, methanol to fatty
acids to ethylene dichloride back to back, with no coating recovery required.
Its low cargo absorption prole reduces the risk of contamination between cargoes and combined with its smooth, glossy surface, can cut
cleaning time and materials by up to 70 percent compared to standard epoxy phenolics or zinc silicates.
With reduced cleaning requirements, comes a corresponding reduction in fuel and CO2 emissions. In addition, a low volatile organic con-
tent (VOC) and 80 percent volume solids helps to enhance operator environmental prole.
Based on bimodal rpoxy technology, Interline 9001 is a blend of polymers. Firstly, a special combination of low and high molecular weight
polymers creates a loosely bound, but highly crosslinked exible network chain on ambient curing. The post cure process then locks these net-
work chains rmly together to provide a highly chemical resistant paint lm offering low absorption properties and easy clean whilst still main-
taining exibility to ensure crack resistance on welds when subjected to vessel exing.
International Paint says it can cut cleaning time
and materials by up to 70 percent compared to
standard epoxy phenolics or zinc silicates.
Jotun's Color Eye
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AkzoNobel launches Aerone
for the cabin coatings market
AkzoNobel Aerospace Coatings has
launched a new range of products devel-
oped for the cabin coatings market. The
offcial European launch of Aerofne took
place at the Hamburg Interiors Expo in
April. It will be available in Asia shortly
and the frm will have a full U.S. launch at
the Seattle Interiors Expo later in the year.
The Aerofne Brand represents a range
of products developed to meet the needs
of the cabin market sector. The product
range consists of a Semi Gloss and Matt
Topcoat supported with a Pinhole fller
and a Sanding Surfacer.
The range was developed with very spe-
cifc objectives in mind. First and foremost it
had to meet the relevant tests, including
stringent fre, smoke and toxicity require-
ments including FAR 25.853 (FST). It also
passed Airbus and Boeing FST requirements
on selected composites. All the prod-
ucts in the range are one component water-
based products and exhibit high wear and
mar resistance from the topcoat formula-
tions, thus overcoming some of the issues
with other single component products in the
market, the company said. Various cus-
tomers have been testing these products and
so far the feedback has been positive. The
Mix2Win dispenser is the new on site mix-
ing machine for the Aerofne topcoat range.
Cortec unveils EcoPrimer
Cortec Corporation has introduced Eco-
Primer, a premium quality primer formu-
lated from renewable materials. This core
shell acrylic modifed alkyd is the frst coat-
ing to combine a bio-based coating formu-
lation with Cortecs corrosion inhibiting
chemistry. EcoPrimer provides adhesion to
metal substrates and corrosion resistance in
most environments to provide protection.
The water-based formulation makes it eas-
ier to comply with environmental regula-
tions governing solvents and VOC limits. It
may be applied by spray or brush. A flm
thickness of 1.5-4.0 dry mils (37.5-100 mi-
crons) is recommended. The coating dries to
touch in 20-30 minutes and is fully
cured in seven days. Topcoats can
be applied between 30 minutes and
eight hours after EcoPrimer is ap-
plied, depending upon the type of topcoat
and drying conditions.
Florock launches FloroProof
FloroProof is a new system in the Florock
Industrial Flooring line. When used as a
basecoat, the material prevents Moisture
Vapor Transmission (MVT) from damaging
subsequent foor coatings. Depending upon
site conditions and the composition of the
concrete mix, there are many occasions
when a concrete slab can create undesirably
high moisture levels. In such situations,
MVT tends to make its way upward
through the slab via capillary action, even-
tually condensing into a high pH liquid that
builds up, destroying the ability of the in-
dustrial fooring to bond to the substrate.
New FloroProof was designed to offer the
industrial fooring contractor a solution to
this problem. CW
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Marine
Coatings
FEATURE Marine Coatings
The marine coatings market experienced growth in 2010, driven primarily by strong
newbuild activity in the shipping industry. However, raw material prices continue to
challenge manufacturers in 2011.
by Kerry Pianoforte, Associate Editor
T
he marine coatings market has shown some signs of re-
covering from the economic downturn of the last few years.
As ship owners and builders begin to regain some conf-
dence in the economy, shipbuilding and the repair and mainte-
nance sectors have begun to slowly return to pre-recession levels.
The global marine coatings market started recovering from the
economic downturn during 2010 and we can expect continued im-
provement throughout 2011 and 2012, said Steve Dickey, mar-
ket director, global marine, Sherwin-Williams Protective and
Marine Coatings. The economic crisis impacted the maintenance
and repair (M&R) sector signifcantly, but it is beginning to recover
now. Sea stocks are also recovering. Global new builds are expected
to decline from 2011-2013, but should recover by 2014.
The market has been growing steadily in recent years, driven by
strong activity in the shipping industry. Shipping went through an
unprecedented boom in 2006-2008, where vessel owners were
making good returns and a record number of ships were ordered,
said Paul Westcott, commercial director, International Paint Ma-
rine and Protective Coatings. Since it can take several years for a
ship to be built, coated and delivered from the point when the orig-
inal contract is signed, the newbuilding shipbuilding market con-
tinued to grow, despite the global economic recession. A reduction
in demand for maintenance and repair coatings however, is a result
of the global recession as vessel owners suffering intense competi-
tion and lower freight rates have attempted to reduce costs.
According to Westcott, although the shipping industry is his-
torically volatile, the marine coatings market overall held up well
in 2010. It is expected that the market for newbuilding coat-
ings has now peaked and will begin to shrink over the next few
40-42 Marine0511:FEATURE 5/4/11 1:17 PM Page 40
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41
years, but with the largest feet of in-service vessels that the in-
dustry has ever seen, the maintenance and repair market will in-
evitably pick up and may go some way to compensate for the
reduction in newbuilding volumes, he said.
A volatile market
While marine coatings manufacturers expressed cautious opti-
mism for recovery from the economic downturn, raw material
prices continue to negatively affect the marine coatings market.
The market was characterized by great optimism the frst
half of 2010, said Tom Evensen, group category manager an-
tifouling, Jotun Coatings. In the second half it dropped rapidly
due to increasing raw material prices which started to inhibit a
sound proftability for the coatings industry. In 2010 more than
2,000 new-builds were contracted. Todays general market is
anxious due to the overcapacity of tonnage in the market. The
expectations for 2011 are worse than for 2009-2010.
Evensen also noted that unrest in North Africa and the Middle
East heavily infuenced the price of oil and local demand in these
regions. Another factor that plays a vital role in terms of the re-
duced proftability, within the marine coatings industry, is the fact
that several of the major players increased their production ca-
Marine Coatings FEATURE
Marine Coatings Technology
Innovations
Although it is difcult to predict what the fu-
ture holds for the marine coatings industry,
manufacturers have focused on delivering in-
novative products that will help their customers
maintain their bottom line, while delivering per-
formance and environmental compliance.
SeaQuantum X200 is Jotuns latest devel-
opment in tin-free high performance self-pol-
ishing antifouling technology, based on the
latest development in hydrolyzing silyl
methacrylate copolymers. According to the
company, this copolymer dissolves in seawater
at a rate permitting the continuous exposure
of fresh antifouling and minimizing build up
of leached layers. As a result, the product se-
cures long-term fuel performance by main-
taining a smooth surface free of fouling.
Jotun recently announced ndings from a
three-year study involving SeaQuantum X200.
Jotun has developed the monitoring tools and
analysis method to prove SeaQuantum X200s
ability to dramatically lower fuel costs over
time, said Evensen. By using sensors to cap-
ture information from different data points,
Jotun has a basis to calculate fuel savings over
time. Based on this data, Jotun can offer Hull
Performance Solutions customers a guarantee
that SeaQuantum X200 will provide a clean hull
and less than 1.5 percent speed loss or maxi-
mum 4.5 percent increase in fuel consumption
over 60 months, compared to the condition of
the vessel after dry-dock. Either we deliver on
high performance, or we return the additional
investment in SeaQuantum X200.
Sherwin-Williams offers a number of in-
novative products for the marine coatings in-
dustry. SeaVoyage Copper Free is its latest
introduction to the marine coatings industry.
This copper free antifoulant is designed for
long-term service and deters both soft and
hard fouling.
Also in Sherwin-Williams portfolio is Eu-
ronavy ES301, which can be applied with no
dew point restrictions over damp steel sur-
faces and over ash-rust, reducing application
time and costs. Coating can occur immedi-
ately after hydroblasting or other water prepa-
ration methods without drying. Euronavy
ES301 also features good edge retention, low
VOC and is HAPS-free.
Another product is Sher-Release, a foul
release two-coat coating system that creates
long-term serviceability and fuel savings for
large ships, according to the company.
Lastly, Fast Clad ER is a 100 percent solids
epoxy amine coating for immersion service
in seawater ballast tanks. It features a rapid
return to service, low VOC levels and good
edge retention.
International Paint, an AkzoNobel com-
pany, introduced a number of new products in
2010. First it launched a new range of univer-
sal primers for the newbuilding market to ad-
dress the productivity, regulatory, performance
and commercial needs of shipyards and ship
owners alike. Ship builders and owners can
now better choose how they meet productiv-
ity and performance targets and comply with
the International Maritime Organizations Per-
formance Standard for Protective Coatings
(PSPC) and new regional regulations limiting
VOC emissions, such as the EUs Solvents Emis-
sions Directive, said Westcott.
Intershield 803 Plus is a new cargo hold
coating specically designed to address the
key issue of impact damage from the loading
of dry bulk cargoes. Intershield 803 Plus de-
livers impact resistance and provides general
abrasion resistance, corrosion protection, VOC
compliance with 75 percent volume solids,
fast drying times and all year round workabil-
ity. The product has a smooth surface for easy
cleaning, is certied for the carriage of grain
and is FDA compliant.
International has also expanded its range
of biocidal antifouling coatings. The enhanced
line up includes higher volume solids products,
meaning reduced coats per scheme, lower lev-
els of overspray and reduced VOC emissions.
The new range will help ship owners, opera-
tors and ship yards meet the challenges of
uctuating fuel costs and increasing environ-
mental pressures by delivering a full range of
operational cost, environment and in-service
performance benets, according to the rm.
The new range features its highest-per-
forming self-polishing copolymer antifouant,
Intersmooth SPC; its economical option Inter-
speed; and a blend of both technologies in
the new Interswift products.
Lastly, International Paints Intersmooth
7460HS SPC and Intersmooth 7465HS SPC
pure hydrolyzing self-polishing copolymer an-
tifoulings for deep-sea vessels feature high
volume solids and low VOCs. Copper acrylate
technology delivers controlled chemical disso-
lution of the paint lm, which ensures contin-
ued smoothing over long dry docking
intervals. Predictable polishing enables speci-
cations to be tailored to specic ship types
and operational proles, while thin leached
layers allow simple cleaning and recoating at
dry dockings. Intersmooth 7460HS SPC and
Intersmooth 7465HS SPC provide fouling con-
trol for up to 60 months and share in the
proven track record of Intersmooth SPC on
over 15,000 vessels worldwide. The alterna-
tive Intersmooth 360 SPC and Intersmooth
365 SPC variants are specially designed for
coastal vessels.
pacity and number of staff during the boom of 2001-2008, he
said. This has led to a market which is far more competitive in
terms of pricing and thus, inhibiting a sound proftability.
Raw materials key to the manufacture of both marine and
protective coatings products have been affected by infationary
drivers including epoxy resins, titanium dioxide, solvents, copper
and other metals. We have attempted to minimize the impact
on our customers for as long as possible by leveraging our buy-
ing power and driving internal cost saving measures, said West-
cott. Unfortunately the increase in raw material costs shows no
sign of abatement and therefore regrettably we now have little
choice but to initiate a program of product price rises.
The rise in raw material costs no doubt is a signifcant chal-
lenge for the global marine coatings market. Raw materials such
as epoxy resins and TiO2 used in ballast tank coatings and top-
side systems have risen signifcantly over the last year and are
predicted to go even higher throughout 2011 and 2012, said
Dickey. Also, the price of copper is at or near record highs, hav-
ing nearly doubled over the past years, and that will affect an-
tifouling paint costs.
Overall, in view of these increases in costs and rising oil
and fuel prices, our view is that coatings costs will continue to
rise and may have to increase significantly in the short term,
Dickey continued.
Asia Pacic dominates the global market
Despite the obstacles presented by raw material costs and price
increases, marine coatings manufacturers are looking to the Asia
Pacifc region for growth opportunities. This region remains the
leader in terms of marine coatings consumption.
Asia was the leader before the downturn and is now to an
even greater degree the largest and most active region for ma-
rine coatings, said Dickey. With China, South Korea and Japan
representing nearly 80 percent of the worlds newbuilding ca-
pacity and China now leading in the number of drydocks and
drydocking, Asia is growing two or three times more than any
other region.
In our view, the recent global economic rebound is responsible
for growth in marine coatings in Asia, the U.S. and Europe, Dickey
continued. The Asian economy is nearly back to pre-recession lev-
els and Brazil is experiencing signifcant growth in response to in-
creased activity in the petrochemical and mining segments.
Evensen said increased growth in BRICK countries (Brazil,
India, China and South Korea) is the key trend in the marine
coatings market. The main regions in terms of where the coat-
ings are actually applied are China, South Korea and Japan, he
said. This is mainly due to the huge numbers of new building
and also dry dockings in those countries. Several of the major
yards have started to diversify to a higher extent and not take
on new types of projects such as modules for the oil and gas in-
dustries. In addition, there are certain areas that due to their
strategic locations play a vital role. These places include Singa-
pore, Amsterdam, Dubai, the Suez Canal area and so forth.
According to Westcott, the outlook for the shipping market in
2011 is mixed. Analysts are bullish on container trade, while less
confdent in a dry bulk market that has started the year poorly,
he said. Geographical mix also plays a part. Asian economies are
already returning to strong growth, while the U.S. is recovering
gradually, but European growth remains weak. CW
42
|
FEATURE Marine Coatings
Courtesy of International Paint
|
43
New
Opportunities
for UV-Curable
Powder Coatings
The growing demand for radiation cured coating technology brings into focus the signifi-
cant economic, environmental and process benefits of UV-curing. UV-cured powder coat-
ings fully capture this trio of benefits. As energy costs continue to increase, the demand for
green solutions will also continue unabated as consumers demand new and improved
products and performance.
Markets reward firms that are innovative and adopt new technologies by incorpo-
rating these technological advantages into their products and or processes. Developing
products that are better, faster and cheaper will continue to remain the norm that drives
innovation. The purpose of this article is to identify and quantify the benefits of UV-cured
powder coatings and demonstrate that UV-cured powder coatings meet the Better,
Faster and Cheaper innovation challenge.
by Ryan Schwarb, Formulation and Production
Manager, Keyland Polymers Ltd. &
Michael Knoblauch, President, DVUV Holdings
UV-curable Powder Coatings FEATURE
43-46 Radcure0511:FEATURE 5/3/11 2:32 PM Page 43
44
|
FEATURE UV-curable Powder Coatings
UV-curable powder coatings
Better = Sustainable
Faster = Lower energy consumption
Cheaper = More value for less cost
Market overview
Sales of UV-cured powder coatings are expected grow at least
three percent per year for the next three years, according to
Radtechs February 2011, Update UV/EB Market Estimates
Based on Market Survey. UV-cured powder coatings contain no
volatile organic compounds. This environmental beneft is a sig-
nifcant reason for this expected growth rate.
Consumers are becoming ever more conscious of the health of
the environment. The cost of energy is infuencing buying deci-
sions, which are now based upon a calculus that includes sus-
tainability, energy and total product life cycle costs. These buying
decisions have ramifcations up and down supply chains and
channels and across industries and markets. Architects, designers,
material specifers, purchasing agents and corporate managers
are actively seeking out products and materials that meet spe-
cifc environmental requirements, whether they are mandated,
such as CARB (California Air Resources Board), or voluntary,
such as SFI (Sustainable Forest Initiative) or FSC (Forest Stew-
ardship Council).
UV powder coating applications
Today, the desire for sustainable and innovative products is
greater than ever. This has driven many powder coating manu-
facturers to develop coatings for substrates never previously
powder coated. New product applications for low temperature
coatings and UV-cured powder are being developed. These fn-
ishing materials are being used on heat sensitive substrates such
as medium density fberboard (MDF), plastics, composites and
preassembled parts.
UV-cured powder coating is a very durable coating, enabling
innovative design and fnishing possibilities and can be used on
a vast array of substrates. One substrate commonly used with
UV-cured powder coating is MDF. MDF is a readily available bi-
product of the wood industry. It is easy to machine, is durable
and used in a variety of furniture products at retail including
point of purchase displays and fxtures, work surfaces, health-
care and offce furniture. UV-cured powder coating fnish per-
formance can exceed that of plastic and vinyl laminates, liquid
coatings and thermal powder coatings.
Many plastics can be fnished with UV-cured powder coatings.
However, UV powder coating plastic does require a pretreatment
step to make an electrostatic conductive surface on plastic. To as-
sure adhesion surface activation may also be required.
Pre-assembled components containing heat sensitive mate-
rials are being finished with UV-cured powder coatings. These
products contain a number of different parts and materials in-
cluding plastic, rubber seals, electronic components, gaskets
and lubricating oils. These internal components and materials
are not degraded or damaged because of UV-cured powder
coatings exceptionally low process temperature and fast pro-
cessing speed.
UV powder coating technology
A typical UV-cured powder coating system requires about
2,050 square feet of plant floor. A solventborne finishing sys-
tem of an equal line speed and density has a footprint in excess
of 16,000 square feet. Assuming an average lease cost of $6.50
per square foot per year, the estimated UV-cure system annual
lease cost is $13,300 and $104,000 for a solventborne finish-
ing system. The annual savings is $90,700. The illustration in
Figure 1 is a graphic representation of the scale difference be-
tween the footprints of a UV-cured powder system and sol-
vent-borne finishing system.
Figure 1: Illustration for Typical Manufacturing Space for UV-Cured
Powder Coating vs. Solventborne Coating System
Parameters for Figure 1
Part size 9 square feet nished all sides thick stock
Comparable line density and speed
3D part single pass nishing
Finish lm build
- UV powder 2.0 to 3.0 mils dependent on substrate
- Solventborne paint 1.0 mil dry lm thickness
Oven/Cure conditions
- UV powder 1 minute melt, seconds UV cure
- Solventborne 30 minutes at 264F
Illustration does not include substrate
|
45
UV-curable Powder Coatings FEATURE
The electrostatic powder application function of a UV-cured
powder coating system and a thermoset powder coating system
are the same. However, the separation of the melt/fow and the
cure process functions is the differentiating characteristic be-
tween the UV-cured powder coating system and the thermal
powder coating system. This separation enables the processor to
control the melt/fow and cure functions with precision and eff-
ciency, and helps maximize energy effciency, improve material
utilization and most importantly increase production quality.
UV powder coatings time advantage
The Faster advantage of a UV powder coating system is the
shorter process time, which equates to an increased fnishing ca-
pacity and lower energy consumption. A UV-cured powder coat-
ing system can produce more product, uses less energy and
increase frst pass quality. Set-up times are shorter, thermal dam-
age to substrate is virtually eliminated and process failures are
greatly reduced.
Liquid finishing requires solvent flash-off and thermal cur-
ing requires 30 minutes or more. Although thermoset powder
coatings do not require solvent flash, the cure temperatures are
higher at 400F), requiring an additional cooling period prior
to handling. The UV-cured powder coating process signifi-
cantly reduces process times, generating a number of process
and efficiency benefits. These include less time waiting on daily
start up and shut down; increased finish capacity; a reduced
number of parts on the finishing line; and a reduction in de-
fects and reworks.
The short and fast process time for UV-cured powder systems
increases the daily fnishing capacity and generates additional
marginal revenue for the user. A typical UV powder system can
fnish 1,150 parts in an eight-hour production day. A compara-
ble solventborne thermal cure system has the capacity to fnish
950 parts. The UV powder system will fnish 200 more parts in
a day increasing productivity by 21 percent. For example, a fn-
ished product selling for $10 per part with 30 percent gross mar-
gin generates an additional $600 per day of marginal revenue, or
$150,000 per year.
An additional benefit to a shorter process time is the abil-
ity to respond faster and resolve any processing issues. In a
typical finishing operation, it is very difficult to identify prob-
lems until the part has been coated, cured and is approaching
the end of the process cycle. The shorter process time of UV
powder enables faster identification of problems and imple-
mentation of corrective actions. In a thermal cure system, once
defective finished parts are identified and adjustments are
made, the finishing line may hold over 300 feet of potentially
defective parts, all of which will need to be inspected and pos-
sibly reworked or scraped.
Value of UV-cured powder coating
UV powder coatings have many operating efficiencies that can
be directly correlated to the value of the system, or the
Cheaper part of the innovation challenge. A UV-cured pow-
der coating has an applied material cost advantage compared
to low solids solventborne coatings. A solventborne industrial
coating is composed of 25 percent solids and has a 30 percent
material utilization with a conventional spray application. A 1
mil dry film thickness has an applied cost of $0.28 per square
foot. UV-cured powder coatings contain no solvents or liquids
and are 100 percent solid with up to a 95 percent material uti-
lization in the finishing operation. A UV-cured powder film
build of 2 mils on a smooth substrate produces a continuous
and uniform finish. The applied material cost of a 2 mil film
thickness is $0.11 per square foot. Rougher substrates such as
MDF require 33.5 mils of powder finish with an applied ma-
terial cost of $0.17 per square foot. The 2 mil UV powder fin-
ish is 60 percent cheaper than the 1 mil solvent liquid finish.
The user will save $170,000 per year finishing one million
square feet using the UV powder system.
The chart on the next page totals the various cost benefts of
UV-cured powder coatings.
Illustration of UV-Cured Powder Coating Application Process
Part Finish Time Based on Coating Processes
Daily Finish Capacity for UV Powder and Thermal Cure Coating
Systems
Conclusion
The environmental benefts, energy savings and the operating ef-
fciencies of UV-curable powder coatings are evident, demon-
strable and measurable. The market for UV-curable powder
coatings will continue to grow as users and consumers become
more aware of the advantages of this innovative material chem-
istry and fnishing technology. Education and demonstration are
the keys for developing and building the market for UV-curable
powder coatings. There is no doubt that UV-curable powder
coatings meet and exceed the Better, Faster, and Cheaper inno-
vation challenge, creating an exciting future full of possibilities
for UV-curable powder coatings. CW
This illustration is for reference purposes only Time, monetary
values, system, part and powder consideration will change calcula-
tion results.
46
|
FEATURE UV-curable Powder Coatings
Keyland Polymer Launches New Website
Keyland Polymer, Ltd., Cleveland, Ohio/USA has launched
its new website www.keylandpolymer.com. The new
site contains information on UV-cured powder coatings and
its many uses, applications and advantages. The market for
UV-cured powder coating is rapidly expanding, and Keyland
Polymer is at the forefront of this technology.
The website features technical information, efciency
and process analysis, as well as demonstrating and explain-
ing the many advantages of UV-cured powder coatings. The
site also includes a gallery of nished products and videos of
UV-cured powder manufacturing and application.
It is our goal to expand and solidify our leadership po-
sition in the rapidly developing UV-cured powder coating
industry. This site will help promote and support UVcured
powder coatings and educate the global market on its many
uses and benets. We are excited and see a great future for
UV powder coatings, said Michael Knoblauch, President
of DVUV Holdings.
|
47
Biocides Supplier Directory FEATURE
Arch Chemicals, Inc.
Atlanta, GA
800-523-7391
Fax: 866-705-0465
Email: sales@archbiocides.com
Web:
www.archbiocides.com/proxelbzplus
New product name: Proxel BZ Plus
Preservative
This unique combination offers a dual
mode of action for inhibiting microbial
growth in latex emulsions, water-based
paints, adhesives and pigment disper-
sions preventing discoloration and pro-
viding the extra protection customers
need against mold, mildew and bacteria.
Features include color-stable formula-
tions, dual-action protection, zero
VOCs, CMIT/MIT and formaldehyde-
free, long-term preservation and broad-
spectrum activity.
Dow Microbial Control
Buffalo Grove, IL
+41 44 728 26 65
Fax: +41 44 728 27 10
Email: nknabe@dow.com
Web: www.dowmicrobialcontrol.com
New product name: Bioban 358, a com-
bination of DCOIT, OIT and Diuron
active substances for dry flm protection
Long-term, effective protection of dry flm
formulations against both fungi and algae
even at low dose levels, water-based dis-
persion; does not contain carbendazim,
VOC or IPBC; active ingredients do not
contain heavy metals; excellent formula-
tion compatibility.
New product name: Bioban 200 An-
timicrobial for dry flm protection
Broad and balanced spectrum of activity
against fungi, algae and bacteria; low-
VOC aqueous dispersion; leach-out sta-
ble; non-persistent in the environment;
new formulation with lower viscosity.
International Specialty
Products (ISP)
Wayne, NJ
973-628-3166
Email: afcon@ispcorp.com
Web: www.ispcoatings.com
New product name: Fungitrol 940G
water-based dispersion for dry-film
protection
A VOC-free, odor-free water-based dis-
persion of IPBC, Fungitrol 940G is
Here is a look at the latest offerings from select biocide suppliers.
For more information on the products listed, please contact the company directly.
Biocides Supplier
47-48 Biocides0511:FEATURE 5/4/11 10:18 AM Page 47
48
|
FEATURE Biocides Supplier Directory
broadly compatible with latex coatings,
emulsions and adhesives. The globally ap-
proved product is typically used in a range
from 0.25 to 1.2 wt%.
New product name: Nuosept 498G In-
can preservative
A VOC-free, odor-free, water-based dis-
persion of BIT, Nuosept 498G is broadly
compatible with latex coatings, emulsions,
adhesives and slurries. The globally ap-
proved product is typically used levels
range from 0.03 to 0.25 wt%.
Lanxess Corp.
Pittsburgh, PA
412-809-3783
Fax: 412-809-1082
Email: navnit.upadhyay@lanxess.com
Web: www.mpp.us.lanxess.com
New product name: Preventol TM-EPS
Preventol TM-EPS is the only imidacloprid-
based EPA registered pesticide specifcally
for the protection of EPS foam against ter-
mites. Preventol TM-EPS is a systemic, or-
ganic pesticide in powder form that is used
at low concentrations and easily integrated
into the EPS manufacturing process.
Troy Corp.
Florham Park, NJ
973-443-4200
Fax: 973-443-0843
Email: marketing@troycorp.com
Web: www.troycorp.com
New product name: Mergal 753
Mergal 753 is a highly concentrated, zero-
VOC, formaldehyde-free wet-state preser-
vative with broad spectrum effcacy against
bacteria, fungi and yeast. Mergal 753 is a
free-fowing water-based, non-alkaline dis-
persion that has a low toxicity profle and
contains no alkylphenol-ethoxylates (APEs).
New product name: Mergal 758
Mergal 758 is a zero-VOC, formaldehyde-
free broad-spectrum wet-state preserva-
tive for diffcult-to-control water-based
systems. Mergal 758 combines effective,
fast-acting properties (Quick kill) cou-
pled with long-lasting protection, in an
easy-to-use water-based, non-alkaline dis-
persion that provides highly effective con-
trol of bacteria, fungi and yeast. CW
Should Your Company
Be Here?
Have your biocides listed in
Coatings World
Send announcements to:
Coatings World Biocides Directory
70 Hilltop Road, Third Floor
Ramsey, NJ 07446 USA
E-mail: twright@rodpub.com
47-48 Biocides0511:FEATURE 5/4/11 10:18 AM Page 48
LANXESS Corporation Material Protection Products
111 RIDC Park West Drive, Pittsburgh, PA 15275 Phone: 1 - 800 - LANXESS
Fax: 412-809-1068 Email: mpp-info@lanxess.com www.ProtectedbyPreventol.com
Just as a chameleon is flexible and can adapt to its environment,
LANXESS Material Protection can customize its services to
your particular needs. Our experts choose from a wide range of
biocides and preservatives to develop the best protection system
to meet your special needs. Strong brands like Preventol
stand for quality, experience and progress.

LANXESS Material Protection Flexible solutions you
can always trust
FLEXIBLE
SOLUTIONS
50
|
European Coatings Show 2011
Bigger
FEATURE ECS 2011
The coatings industrys leading exhibition continues to set growth records.
by Tim Wright, Editor
Photographs by Michael R. Stark
T
he European Coatings Show 2011 continued its reputa-
tion as the leading international exhibition for paints,
coatings, sealants, construction chemicals and adhesives.
The exhibition set new records again in 2011. In all 886 ex-
hibitors from 45 countries presented their products and services
on a record net display area of more than 30,000 square meters,
according to Vincentz Network. The show organizer said roughly
26,000 trade visitors made their way through the Exhibition
Centre Nuremberg, making it the center of the coatings world
over the course of the three-day event from March 29-31. With
these fgures, the 2011 event beat the previous record set in 2007.
The European Coatings Show once again proved it is the
meeting place for the global coatings community. It truly rep-
resents the global coatings industry with 61 percent of its ex-
hibitors being international (2009: 57 percent). This makes it
an ideal dialogue platform for experts from all over the world.
The leading exhibitor nations after Germany (343 exhibitors)
were China (120 exhibitors), Italy (47 exhibitors) and the
Netherlands (46 exhibitors), according to Vincentz Networks
closing report.
The exhibitors at the European Coatings Show 2011 offered
a broad spectrum of products covering the latest developments
and innovations on the market. These included raw materials for
coatings, printing inks and adhesives, as well as intermediates
for construction chemicals, laboratory and production equip-
ment, and testing and measuring equipment. The show foor also
included booths dedicated to application systems, safety at work,
environmental protection and various services.
ECS 2011 surpassed exhibitor expectations
Exhibitors expressed great satisfaction with not just the high
number of attendees, but more importantly the quality of booth
visits at ECS 2011. We were overwhelmed by traffc, said Ulf
Becker, managing director Europe, vice president, Troy Chemical
Europe B.V. We were busy all day without any breaks.
David Tierney, global business manager, building products,
Arch Chemicals, Inc., had high expectations going into the show.
We received great feedback, he said. We had a steady group
of people at our booth looking for high quality products.
The show started with a bang on the frst day, said Andrew
Moody, product and market manager EMEA, surface protection
solutions, DuPont Chemicals and Fluoroproducts. Right from
the get-go, there were a lot of quality discussions.
The feedback from our team was that the quality of con-
50-55 ECS0511:FEATURE 5/4/11 2:33 PM Page 50
|
51
versations was at par or better than previous shows, said
Sandeep Goel, global business manager, paints, coatings and ad-
hesives at Lubrizol. We noticed a lot of our customers scheduled
appointments instead of having just stopped by. There was more
structure and customers had specifc issues the wanted to dis-
cuss. In this regard, the show was more effcient.
We were pleasantly surprised, said Robert Poletti, vice pres-
ident, marketing at Michelman. In 2009 a lot of attendees were
experiencing uncertainty and fear due to the credit crisis. There
was none of that at this years show. Attendees were all talking
about products and projects.
The show was busy and attendance higher than two years
ago, which was a great sign for the industry, said Mehran Yaz-
dani, vice president of marketing at Sun Chemical. We saw a
lot more of our customers attending this year. We were very ex-
cited about this. ECS 2011 was a big show for us.
It was our second time exhibiting at ECS, said Fabio Fil-
lippos, general directory at Nitro Quimica. Overall it was a
great opportunity to meet customers from all over the world and
at the same time generate new contacts.
Exhibitors showcased new technology
ECS 2011 proved to be the perfect venue for exhibitors to show-
case their newest technology. As the sustainability movement
continues to gain momentum, an important growing trend in the
industry that was evident on the foor is the rapidly growing
share of water-based paints and coatings technology.
Shamrock Technologies highlighted several new products and
technologies. These included products designed to improve slip
and abrasion resistance in water-based can coatings, matting
agents that offer excellent burnish resistance, additives for solvent-
based wire coatings and new FDA-compliant fuoropolymers.
In addition to its comprehensive line of Mowilith VAE emul-
sions, Celanese Emulsion Polymers highlighted several other in-
novative products including pure acrylic emulsions for use in
gloss paints, varnishes and lacquers featuring outdoor weather-
ing and block resistance.
Arch Biocides featured its entire biocides portfolio for in-can
preservation, flm protection and antifouling paints. A new tech-
nology displayed was Proxel BZ Plus preservative, which offers
a dual mode of action for inhibiting microbial growth in latex
emulsions, water-based paints, adhesives and pigment disper-
sions. Proxel BZ prevents discoloration and is designed to pro-
vide extra protection against mold, mildew and bacteria.
Taminco highlighted several neutralizing amine additives for
the paints and coatings markets. With its key coatings addi-
tivesAdvantex and Vantex-TTaminco had a lot to talk about
on the show foor. Vantex-T is a cost-effective, multi-functional
amine additive that enables environmentally friendly, low to zero
VOC paint formulations with virtually no odor. Advantex, a low
odor amine additive as well, allows formulators to reduce anti-
freeze, surfactants, dispersants and other additives by as much
as 60 percent, the company said, resulting in cost savings of as
much as $10 per 100 gallons, even versus ammonia.
Michelman launched its NatureShield line of environmentally
friendly, water-repellent additives for interior and exterior wood,
stone and concrete coatings. Natureshield 30, 31 and 40 are
emulsions of natural oils and waxes that provide water resist-
ance and water beading when used in coatings, stains and
sealants. NatureShield 30 is an emulsion of tung oil that pro-
vides a tough, highly water-resistant fnish that does not darken
noticeably. NatureShield 31 is an anionic emulsion of natural
oils and waxes that provides water resistance and water beading
in topical wood coatings. NatureShield 40 is a flm-forming nat-
ural oil emulsion used to provide water resistance in wood and
concrete coatings as well as moderate scratch and mar resistance.
Rio Tinto Minerals showcased the sustainable and technical ad-
vantages of its high aspect ratio and ultrafne talcs, as well as its
range of Plastorit extenders. The new, ultrafne Luzenac Jetfne
range was developed using proprietary, micronizing technology,
which produces highly lamellar talcs with a high specifc surface
area. Luzenac High Aspect Ratio (HAR) talcs are designed for en-
hancing barrier properties in protective coatings. Plastorit is an
inert, functional mineral extender for high-performance coatings.
ECS 2011 FEATURE
Celanese signs agreement with Algol Chemicals
At the European Coatings Show, Celanese Emulsions Polymers appointed Algol Chemicals as its distributor in Russia and the
Ukraine for all its water-based binders into all end use applications. Representatives from both companies signed the agree-
ment at the Celanese stand, followed by a toast, to emphasize
the commitment of both parties to the paint and coatings in-
dustry in Russia.
Pictured left to right are Kari Paajanen, Algol Chemicals, Business
Unit Director; Rolf Kuropka, Celanese Emulsions Europe Sales Di-
rector; Raul Henriksson, Managing Director of Algol Chemicals;
Bernhard Forschler, Celanese Emulsions Europe Marketing Direc-
tor; Phil McDivitt, Celanese Emulsions General Manager; and
Michael Sauer, Celanese Emulsions Regional Sales Manager.
The Performance Coatings business of The Lubrizol Corpo-
ration showcased its sustainable solutions for wood, OEM metal,
masonry and graphic arts applications with its Solsperse, Per-
max and Carboset brands. To achieve improved color develop-
ment and pigment stabilization, Lubrizol offers Solsperse
hyperdispersants. For APEO-free corrosion resistant solutions
for metal and automotive applications, Lubrizol offers Permax
polymers polyvinylidene chloride acrylic emulsions. And the Car-
boset brand provides acrylic emulsions that offer a variety of per-
formance attributes for wood, metal and cementitious substrates.
Lubrizol Performance Coatings also launched two new polyeth-
ylene wax compounds at the show: LubriPrint SF 285 and 300.
DuPont offered a wide range of products to be used in low-
and zero-VOC paint and coating applications, and particularly
highlighted its Capstone fuorosurfactans line. According to the
company, extensive new research conducted by DuPont scien-
tists demonstrated that incorporating DuPont Capstone fuoro-
surfactants in both the grind and letdown phases can minimize
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FEATURE ECS 2011
Coatings experts from around the world met at the European Coatings Congress
Included 648 participants from 40 countries with some 150 papers in 25 sessions.
The European Coatings congress opened the day before the exhibition on Monday March 28, 2011, with the keynote lecture
by Prof. Matthias Beller from Rostock University in Germany. The winner of the 1st Sustainable Chemistry Award showed that
sustainability in chemical production is the key technology of the 21st century with his presentation titled, Sustainable Chem-
istry: A Key Technology for the 21st Century.
With an expertise in catalysis, Beller noted that sustainability is the greatest challenge of the 21st Century. Despite numerous
important methodological advancements in all areas of chemistry, the industrial production of chemicals can be improved. He
said currently more than 80 percent of all products in the chemical industry are made via catalysis. In this regard, the develop-
ment of more efcient catalysts constitutes a key factor for achiev-
ing a sustainable production of all kinds of chemicals.
Beller explained that recently developed molecular-dened, as
well as nanostructured catalysts, enable chemists to perform their
organic syntheses more selectively and with improved economics. In
addition, he touched upon the need for drastically improved cata-
lysts for challenging dream reactions as well as the importance of
chemistry for environmentally benign energy technologies.
Sustainability was also the central issue of the second keynote lec-
ture by Dr. Erik Risberg, Jotun, Norway. He discussed ways to improve
sustainability in the coatings industry. He noted important aspects
related to sustainability including the choice of raw materials and
their production, the manufacturing of the product itself, logistics
throughout the supply chain, protection for the end user, the re-
moval process and waste treatment.
The European Coatings Award for the best Conference Paper was
also presented on the rst day of the European Coatings Congress
to Dr. Marc Entenmanns team from the Fraunhofer Institute for
Manufacturing Engineering and Automation. The paper entitled, Corrosion Protection with Nanoscale Anticorrosive Pigments
in Coatings, describes the effects of reducing the particle size of corrosion protection pigments. The jury based its decision on
the outstanding way in which the paper shows an approach to solving one of the industrys biggest and most cost-intensive prob-
lems: the corrosion of steel. The paper was co-authored by Heinz Greisiger, Roman Maurer and Thadeus Schauer.
Another highlight of the conference occurred when Dr. Sonja Schulte, editor in chief, science and technology, for the Euro-
pean Coatings Journal, presented results of a delegate survey that looked at future trends in the paint and coatings industry. Wa-
terborne technology was the clear leader when delegates were asked which technologies are the most important for future
development. Functional/smart coatings came in second, followed by powder, high solids and UV/EB curing technology. Market
demands was the number-one driver of R&D activities, followed by care/responsibility for society, raw material prices and legis-
lation. Delegates also answered that binders/resins are the raw material class that will lead the effort to develop renewable prod-
ucts, followed by additives, llers and pigments.
European Coatings Award winner Dr. Marc Entenmann,
Fraunhofer Instiut for Manufacturing Engineering ans Au-
tomation together with Dr. Sonja Schulte, managing editor,
European Coatings Journal.
Photo: NuernbergMesse
Scenes from the Show
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53
the need for surfactant-based additives, while creating higher-
performing paints and coatings.
Dow Coating Materials (DCM) launched Evoque Pre-Com-
posite Polymer Technology. The company says it is a revolution-
ary development for paints and coatings and hopes to change
the way formulators think about hiding and the use of titanium
dioxide (TiO2). Evoque Pre-Composite Polymer Technology im-
proves the particle distribution and light scattering effciency of
TiO2, facilitating improvements in hiding effciency and allow-
ing for up to 20 percent less TiO2 used in the formulation, the
company said. Additional benefts include improved barrier
properties such as stain and corrosion resistance.
BASF offered a broad range of solutions for demanding sur-
faces to the automotive and transportation coatings industry.
With Basonat LR 9082 BASF introduced a new highly functional
polyisocyanate that allows faster handling of the coated sub-
strate. Basonat LR 9082 was developed for solvent-based appli-
cations and combines fast drying with fast hardness
development. It is suitable for coating metal in the areas of au-
tomotive, industrial, furniture and fooring applications. BASF
also highlighted its light stabilizer Tinuvin Carboprotect, which
was developed to stabilize carbon-fber-reinforced plastics, mak-
ing it possible to visibly display the embedded carbon fbers.
BASF also launched Paliocrom Brilliant Gold, the newest effect
pigment in the Paliocrom Brilliant product family.
At BYK Chemies booth the company featured its innovative
and environmentally friendly solutions for the coatings, printing
ink and adhesives industries. The green defoamer BYK-1740
was the newest addition to the Greenability product portfolio.
This eco-friendly defoamer is comprised entirely of renewable
raw materials and is completely VOC-free. Specifcally developed
for the formulation of cutting-edge green coating systems in the
architectural coatings sector, BYK-1740 satisfes all applicable
VOC standards around the world. BYK also launched the BYK-
JET product portfolio for inkjet applications, which includes ad-
ditives for solvent-based as well as aqueous and
radiation-curable inkjet ink systems. Also, BYK-415 is a newly
developed liquid rheology additive for automotive and industrial
coatings especially suited for this purpose.
Lanxess presented its comprehensive product portfolio under
the motto Pigments + Protection. The showcased products in-
cluded in particular Bayferrox red shades for paint and coating
applications and yellow pigments with special properties.
Evonik launched an international Market Initiative at ECS
2011 with an investment of 338 million in R&D, 59 percent
of which is earmarked for new products and technologies. To
meet increasing demand from a large number of user indus-
tries, Evonik is investing heavily in expansion of existing ca-
pacities as well as new plants and technologies. The group
plans to commission new isophorone and isophorone diamine
plants in China in 2013, and July 2011 will see the ground-
breaking ceremony for a new laboratory building at the Essen
Goldschmidt site.
The next European Coatings Show takes place in the Exhibi-
tion Centre Nuremberg from March 19-21 2013, and the con-
gress starts as always a day earlier on March 18. CW
ECS 2011 FEATURE
American Coatings Show 2012 is in
Indianapolis
Coating experts in America can meet as soon as 2012,
when the American Coatings SHOW and American Coat-
ings CONFERENCE take place in the Indianapolis Conven-
tion Center from May 8-10 and 7-9, 2012 respectively. For
more information visit www.american-coatings-show.com.
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FEATURE ECS 2011
Scenes from the Show
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55
ECS 2011 FEATURE
AkzoNobel plans to invest more than 60
million in boosting production capacity
for its Bermocoll cellulose derivatives
(paint and building material thickeners),
providing additional momentum for the
companys accelerated growth strategy,
which includes doubling revenue in China
to $3 billion by 2015. As well as con-
structing a new facility at its Ningbo
multi-site in China, the company will also
debottleneck the existing manufacturing
site in rnskldsvik, Sweden. The two
projects will increase capacity to close to
40,000 tons per year, the company said.
This investment is all about meeting
rapidly increasing customer demand and
seizing an ideal opportunity to become
market leader by establishing production in
Asia, said Rob Frohn, AkzoNobels board
member responsible for specialty chemicals.
High growth markets are central to our
growth strategy and adding a second pro-
duction unit for Bermocoll in Ningbo will
add further impetus to our ambition to
double revenue in China by 2015.
The debottlenecking project in Sweden
is due to be completed by the end of this
year. The majority of the investment, how-
ever, has been earmarked for the new
plant in Ningbo, where the companys
Functional Chemicals business already
operates facilities for chelates, ethylene
amines and ethylene oxide. An organic
peroxides facility is also due to come on
stream in 2011. The new Bermocoll unit
should be on stream in early 2013 and the
funding allocated for this facility will
bring the total investment in Ningbo to
more than 320 million.
Ningbo is the ideal location for the
new facility as the infrastructure is already
in place and we have access to on-site pro-
duction of ethylene oxide, as well as being
close to other key suppliers, said manag-
ing director of AkzoNobel Functional
Chemicals, Jan Svrd. The fact that Asia
is the worlds fastest-growing market also
means that building the plant in China
makes perfect strategic sense.
Based on a natural polymer, the com-
panys cellulose derivatives are sourced
from wood pulp or cotton linters. The
main application areas are water-based
paints, building additives and
pharma/healthcare. AkzoNobel currently
employs approximately 6,700 people in
China, with revenue for 2010 totaling
1.3 billion. The company now has 27
manufacturing locations in China.
Bayer Corporation invests $17
million at U.S. headquarters
Bayer Corporation will invest $17 million
in a Workspace of the Fu-
ture renovation project at
its U.S. headquarters in
Pittsburgh. The project fo-
cuses on two buildings,
which house the largest
number of employees, ap-
proximately 825 of the
1,500 employees at the sub-
urban Robinson Township
campus. Completion is ex-
pected by June 2013.
The new working envi-
ronment will integrate and
showcase Bayer Materi-
alScience products in the
design. For example, Bayer
invented polycarbonate, a
synthetic thermoplastic
resin used in a wide range
of products. Bayer Materi-
alSciences Makrolon MAK
clear polycarbonate will be
used at the workstations,
allowing natural light to fl-
ter throughout the work-
place. LED (light-emitting
diode) light fxture lenses
will be made of the polycarbonate mate-
rial, as will lobby architectural panels dis-
playing the Bayer logo.
Another Bayer MaterialScience prod-
uct, Technogel, will be incorporated into
employee and guest seating throughout
the buildings. The polyurethane liquid
solid substance is designed to provide
greater ergonomic comfort.
Additional energy-effcient design fea-
tures include: Energy Star-rated heating
and cooling systems, low-fow plumbing
to reduce water usage by 20 to 40 percent
and GThurm windows, a line of energy-
effcient windows, recently launched by
Graham Architectural Products. The win-
dows feature Graham glass-reinforced
polyurethane technology, which employs
a polyurethane resin supplied by Bayer
MaterialScience LLC. In addition to sta-
bility and durability, the windows offer
thermal insulation and environmental
friendliness.
Bayer is pursuing LEED-CI (Leader-
ship in Energy and Environmental Design
Commercial Interior) gold-level certif-
cation from the U.S. Green Building
Council for the project.
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AkzoNobel boosts growth momentum
with China expansion
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An interior view of Bayer's future workspace.
Bayer will invest $17 million in its new US site.
56-59 Industry News0511:Industry News 5/3/11 2:44 PM Page 56
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DSM Powder Coating Resins
and DSM NeoResins+ merge
DSM has announced a reorganization
that will see its business units DSM Pow-
der Coating Resins and DSM NeoResins+
merged into a single new unitDSM
Coating Resins. In the restructuring to-
wards one coating resins unit, a subdivi-
sion will be made based on different
market dynamics, which will be refected
in the organizational approach for these
subdivisions. DSM Coating Resins will be
headed by Patrick Niels, currently busi-
ness unit director of the Powder Coating
Resins unit, and will be led from Zwolle,
the Netherlands. Steve Hartig, currently
business unit director of DSM Neo-
Resins+ will move to lead another unit
within DSM.
Cabot plans to expand carbon
black capacity
Cabot Corp. plans to invest more than
$180 million between now and 2013 to
expand manufacturing capacity at plants
in China, Indonesia, Brazil and Argentina,
as well as adding capacity at three facili-
ties in Europe. The expansions will in-
crease Cabots annual global carbon black
output by approximately 15 percent, or
more than 300,000 metric tons. Carbon
black is an intensely black performance
material, used as a reinforcing agent in
rubber as well as a pigmenting, UV stabi-
lizing and conductive additive in a variety
of other specialty products.
We are making investments in sup-
port of Cabots long-term strategy to grow
in emerging markets, said Patrick Pre-
vost, Cabot president and chief executive
offcer. We already have a strong pres-
ence in many of the fastest growing re-
gions in the world. These investments will
further accelerate our growth.
Investments in South America, specif-
cally in Brazil and Argentina, will increase
Cabots capacity in that region by ap-
proximately 20 percent. In Indonesia,
Cabot is increasing capacity by approxi-
mately 50 percent, through a newly an-
nounced expansion project in Cilegon,
and a previously announced expansion in
Merak. In Europe, Cabot is also prepar-
ing debottlenecking actions in Europe,
which will expand the companys capac-
ity by 10 percent. Additionally, in China,
Cabot has announced it has entered into
a joint venture with Risun Chemicals
Company, Ltd., to construct a state-of-
the-art carbon black facility in Xingtai.
The new facility will expand Cabots ca-
pacity in China by approximately 25 per-
cent, with 130,000 metric tons of
capacity and the potential for expansion
to 300,000 metric tons.
Lanxess expands in Middle East
Lanxess is expanding its global presence
and has founded a dedicated company for
the Middle East. The offce of Lanxess
Middle East GmbH is located in Dubai.
Lanxess currently supplies customers in
the Middle East primarily with specialty
chemicals, color pigments for the con-
struction industry and high-tech plastics
and rubbers. Elie Saad has been appointed
managing director of the Dubai offce.
Saad previously held various positions in
the Lanxess group. His most recent func-
tion was as head of the global polymer ad-
ditives business in the Functional
Chemicals business unit.
Celanese appoints Algol
Chemicals distributor for
Russia and Ukraine
Celanese Emulsions Polymers has ap-
pointed Algol Chemicals as its distributor
in Russia and the Ukraine for all its water-
based binders into all end use applica-
tions. Algol Chemicals plans to open a
coatings laboratory in the Moscow area,
to provide formulation and application
development assistance for local paint
manufacturers. The lab will focus on the
Mowilith brand of dispersions for use in
waterborne paints, which are gaining
favor in Russia for their reduced emis-
sions and costs versus solventborne alter-
natives. Celanese Emulsion Polymers will
continue to handle international key ac-
counts directly through its local sales
manager in Moscow.
Lucite Intl to open methacrylic
acid manufacturing facility
Lucite International Group Ltd.,
Southampton, UK, a group company of
Mitsubishi Rayon Co., Ltd., has decided
to construct a new plant for the manufac-
ture of methacrylic acid (MAA)
at its facility in Beaumont,
Texas/USA. Total planned invest-
ment is approximately $36.2 mil-
lion and production capacity will be
23,000 tons per year. The tentative con-
struction is scheduled to start in July 2011
and production is scheduled to start in the
fourth quarter of 2012. With the eco-
nomic growth of emerging countries, sup-
ply of MAA remains tight in Asia,
especially China, as well as in North and
South America. Because demand for MAA
is expected to grow, Lucite International
has decided to build a supply base for
MAA in the Americas region. MAA,
which is produced using acetone cyanohy-
drin (ACH) as its main ingredient, is used
as a raw material primarily in paint, ad-
hesives, synthetic rubber and admixture
for concrete.
AkzoNobel to boost Expancel
expandable microspheres
capacity in Sweden
AkzoNobel is boosting capacity in Swe-
den for its Expancel expandable micros-
pheres in order to meet growing global
demand. Used as a blowing agent or
lightweight filler, the Expancel product
line is continuing to evolve and find new
applications in markets such as thermo-
plastics, printing inks, coatings and paper
and board.
The extra capacity, due to come on
stream in early 2012, will be added at the
companys site in Stockvik. Part of the in-
vestment will also be used to further im-
prove eco-effciency at the facility and to
implement several additional upgrades.
Expancel is made up of small plastic
spheres flled with gas. When the gas in-
side the shell is heated, it increases its pres-
sure and the thermoplastic shell softens,
resulting in an increase in the volume of
the spheres. When fully expanded, the vol-
ume of these spheres increases more than
50 times.
Some of the newest Expancel products
include ultra-high temperature micros-
pheres for engineering plastics, which re-
duce weight and save on raw materials
costs. Available in both unexpanded and
expanded versions, more common appli-
cations include fllers for vehicle bodies,
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injection-moulded PVC soles for
footwear, tennis balls and wine
bottle corks.
EAG acquires Chemir
and CAS-MI
Evans Analytical Group, Inc. (EAG), a
global provider of surface analysis and ma-
terials characterization services, microelec-
tronics release to production and
electronic failure analysis services, has ac-
quired Chemir Analytical Services and its
affliates CAS-MI Laboratories and Cyanta
Analytical Services. Chemir and CAS-MI
will continue to operate under their current
names, and Cyanta will begin the process
to be renamed EAG Life Sciences. All three
laboratories will continue operations at
their respective facilities. The acquisition of
Chemir allows EAG to better serve the
medical device and pharmaceutical com-
panies who require FDA testing beyond
materials characterization and clients seek-
ing to develop novel coating technologies
beyond surface analysis investigations.
Chemir Analytical Services of St. Louis,
MO, has built its reputation by solving
unique challenges associated with product
failures across diverse industries including
identifcation of contaminants, deformula-
tion of products and litigation support for
patent infringement cases. CAS-MI Labo-
ratories of Ypsilanti, MI, has provided an-
alytical services for the polymer, paints,
coatings, adhesives and sealants industries
since 1943. More recently, CAS-MI has as-
sisted entrepreneurs in product develop-
ment for novel paint and coating
technologies. EAG is majority owned by
Odyssey Investment Partners, LLC, a pri-
vate equity frm with more than $2 billion
in capital under management. Odyssey
makes majority, control investments pri-
marily in established middle-market indus-
trial manufacturing and business services
companies in a variety of industries.
Elementis to relocate
headquarters
Elementis Worldwide, Inc., a subsidiary
of Elementis plc, has signed on to be the
first tenant at East Windsors SciPark,
the Princeton, New Jersey areas life sci-
ence and technology campus, owned and
managed by Woodmont Properties and
Simon Developments.
The specialty chemicals company re-
cently signed a long-term lease for 65,552
square feetthe entirety of Building 1at
the campus, which will be used for the
companys global headquarters.
Designed by architectural frm CUH2A,
which specializes in science and technology
facilities, SciPark is a four-building,
240,000-square-foot Class A campus.
Elementis is relocating approximately
125 employees from its existing, New Jer-
sey headquarters. The $10 million interior
build-out of Elementis space at SciPark is
planned to begin in April 2011, and the
frm expects to take occupancy during the
frst quarter of 2012.
SciPark is designed to meet Leadership
in Energy and Environmental Design
(LEED) standards. Sustainable green el-
ements being incorporated into the devel-
opment include certifed construction
waste management, the use of low emit-
ting materials including adhesives, paints
and carpet, sophisticated lighting and
HVAC design focused on controllability
of systems by users, refecting white roof,
water effcient landscaping, alternative
transportation focused on bicycle racks
and showers for tenant employee use.
Evonik agrees to sell carbon
black business to Rhone
Capital
Evonik Industries signed an agreement
with affliates of Rhne Capital LLC to sell
its carbon black business, which achieved
sales revenues of some 1.2 billion in
2010. The transaction is valued in excess
of 900 million including the assumption
of certain obligations. The closing is ex-
pected during summer 2011. The groups
carbon black activities comprise 16 pro-
duction facilities in eleven countries.
Evonik Carbon Black is the global number
three in this market. Carbon black is used
in the rubber and tire industries and as pig-
ment black preparations in coatings, plas-
tics, inks and toners. The business is being
acquired intact as a whole, with its 1,650
employees, about 500 of whom are based
in Germany. Evoniks executive board de-
cided in early September 2010 to exit the
carbon black business entirely.
Arkema expands production in
China
Arkema has brought on stream its new
Kynar PVDF production fuorinated poly-
mer plant at its Changshu site in China.
With this additional capacity, Arkema
now has signifcant VF2 and PVDF pro-
duction resources on three continents -
Europe, North America and Asia.
Momentive sells NA resins
business
Momentive Specialty Chemicals Inc. and
PCCR USA, Inc. have signed a defnitive
agreement for Momentive to sell its North
American composites and coating resins
business to PCCR USA, a subsidiary of In-
vestindustrial, a European investment
group with operations in specialty chemi-
cals, resins and intermediates.
ADM begins production of
biobased propylene glycol
Archer Daniels Midland Company
(ADM) has announced the successful
start-up of its biobased propylene glycol
facility in Decatur, IL. The facility began
start-up operations in late March and is
now producing industrial-grade, biobased
propylene glycol.
Clariant closes Sd-Chemie
acquisition
Clariant has completed the purchase of Sd-
Chemie from One Equity Partners and the
family shareholders. Clariant will make a
public offer to acquire the outstanding
shares from Sd-Chemie minority share-
holders. The overall transaction value
amounts to approximately 1.9 billion.
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Elementis signs full building lease at SciPark,
Princeton, NJ area's science and technology
campus.
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59
Buhler acquires stake in
Micronisers Australasia
Buhler Group acquired a strategic stake in
the Australia-based company Micronisers
Australasia Pty. Ltd. effective April 20, 2011.
Buhler therefore strengthens the existing
strategic collaboration with Micronisers
Australasia Pty. Ltd. in view of promising
prospects in its Nanotechnology Business
Unit. Buhler acquired a strategic stake of 15
percent of the shares of Micronisers Austral-
asia Pty. Ltd. in order to foster and further
strengthen the existing strategic collabora-
tion. The parties have agreed not to disclose
the purchase price.
Along with the transaction, Buhler now
also holds options to further increase its
stake in Micronisers Australasia Pty. Ltd. in
the future. Buhlers Dr. Frank Tabellion,
managing director of Buhler PARTEC
GmbH in Saarbrucken, Germany, as part of
Buhlers Business Unit Nanotechnology was
appointed member of the Board of Directors
of Micronisers Australasia Pty. Ltd.
Micronisers Australasia Pty. Ltd. will in-
vest the fresh capital in the growth of its op-
erations in the market and in the extension
of its technology platform and plant. Buhler
therefore extends its technology platform in
the feld of nanotechnology for the produc-
tion of competitive nanomaterials. At the
same time Buhler also secures the supply
chain for important raw materials for its
Business Unit Nanotechnology.
Micronisers Australasia Pty. Ltd. gains
with the transaction a stronger position as
distributor of Buhlers product Oxylink in
the Southeast Asia rim. The investment di-
rectly goes to the beneft of the operative
business of Buhler with Oxylink. Buhlers
Oxylink is a formulated performance addi-
tive based on nanotechnology for water-
borne coating systems such as acrylic, alkyde
and PU dispersions.
Momentive Performance
Materials and Zhejiang Xinan
Chemical plan expansion of
joint venture in China
Momentive Performance Materials Inc.
(MPM) and Zhejiang Xinan Chemical In-
dustrial Group (Zhejiang Xinan) have an-
nounced the planned expansion of
manufacturing capacity by their joint ven-
ture company, Zhejiang Xinan Momentive
Performance Materials Co., Ltd. The joint
venture companys plant in Jiande, China,
which has annual production capacity of ap-
proximately 50,000 metric tons of siloxane,
started its frst phase of operations in the
fourth quarter of 2010. With the expansion,
siloxane production capacity is expected to
triple to an estimated 150,000 metric tons
per year, commencing in 2013. In connection
with the planned expansion, Zhe-
jiang Xinan and MPM will make
capital contributions of approxi-
mately $33 million and $32 mil-
lion, respectively, to the joint venture
company for a total new investment of $65
million. The joint venture company is owned
51 percent by Zhejiang Xinan and 49 per-
cent by MPM. CW
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when used at levels as low as two percent
by weight of the formulation, these addi-
tives improve the water repellency of coat-
ings without causing cracking and
blistering, according to the frm.
Dow Corning 87 Additive is a silicone
resin emulsion designed for use in water-
borne paints and is ideal for applications
where visual water beading is desired.
When water reduction is the primary re-
quirement, Dow Corning 88 Additive, a
silane/siloxane blend, is effective and can
be used both in acrylic emulsion paints
containing polar solvents and in solvent-
based systems. With access to these two
sustainable solutions, formulators can
leverage the technology for a wide range
of decorative coating products.
Evonik launches surfactant for
waterborne coatings
Evonik Goldschmidt Corp. has intro-
duced Tego Twin 4100, a multi-func-
tional, high surface activity surfactant
that delivers long-term foam stabilization,
compatibility with sensitive resins, and
improves fow and leveling. The reduction
in surface tension enables substrate wet-
ting on diffcult-to-wet substrates, with
the added beneft of an anti-crater effect.
Effective defoaming characteristics have
been demonstrated in a variety of water-
borne formulations for plastics, wood
and metal.
Rutgers offers Novares LR 600
reactive modier for high
performance epoxy coatings
Rutgers has launched a new aromatic mod-
ifer, Novares LR 600, which was developed
to improve technical and protective proper-
ties of epoxy-based systems. Novares LR
600 is reactive and is chemically built into
the epoxy network. Due to the chemical
bonding Novares LR 600 shows very low
tendency of migration. It is low viscous and
reduces the viscosity of epoxy-based systems.
SunGEM effect pigments
expanded for use in the
automotive industry
Sun Chemical Performance Pigments has
introduced weather resistant grades to its
SunGEM pearlescent effect pigment line,
making this latest extension of the prod-
uct range applicable to the automotive in-
dustry and other exterior coatings
formulations. Automotive designers who
use SunGEM effect pigments can choose
from 10 pigment shades of high chroma
color and pearlescent luster. The product
range expands the realm of color and de-
sign by exhibiting deep tones, rich hues,
excellent opacity and exceptional sparkle,
along with magnetic alignment properties
that bring colorful three-dimensional ef-
fects to their coatings and end use appli-
cations, according to the company. The
SunGEM pearlescent effect pigments line
comes in 10 color shades including: Light
Silver, Gold/Taupe Interference, Orange,
Deep Violet, Rich Blue, Gold/Turquoise
Interference, Green, Rich Gold/Green In-
terference, Dark Silver and Cherry Red.
Dow Coating Materials
introduces Ecosure LF APEO-
free pigment grind surfactant
Dow Coating Materials (DCM) has made
an addition to its product line of APEO-free
surfactants. Ecosurf LF Surfactants are low-
foam, high-performance additives for pig-
ment dispersion that offer excellent pigment
wetting and color acceptance, plus addi-
tional foam control through cloud point de-
foaming, according to the company. Cloud
point refers to the temperature at which
ethoxylate surfactants become insoluble in
an aqueous solution. Ecosurf LF Surfac-
tants are initially soluble and offer excellent
wetting with low foam during pigment ad-
dition. As temperatures during pigment dis-
persion rise above cloud points, Ecosurf LF
Surfactants become insoluble.
Union Process manufactures
dry grinding attritor
Union Process, Inc. has built a specially de-
signed attritor for a European customer
that manufactures raw materials for the ce-
ramic industry. The 250SD dry grinding at-
tritor features CE certifcation and is
powered by a specially engineered 150 HP
motor, which provides 425 percent starting
torque. The mill was designed specifcally
for metal-free grinding. The grinding tank
is lined with ceramic tiles and the agitator
arms are sleeved with tungsten carbide. The
250SD attritor is designed to operate in
continuous mode, which allows for high
product throughput. Material is fed into the
attritor at the top, and is reduced in size as
it passes through the agitated media bed.
The fnished ground product is discharged
through multiple specially designed dry
grind meter valves positioned at the bottom
of the tank. A dry-grind aid-metering pump
is also included with this mill. Final particle
size of the material can be controlled by
varying the feed and discharge rates.
Michem Guard 7140 improves
rub and abrasion resistance in
wood coatings
Michelman offers Michem Guard 7140, a
water-based, large particle emulsion that im-
proves rub and abrasion resistance in pig-
mented coatings and semi-gloss coatings. It is
effective at very low addition rates of two to
fve percent, making it an economic solution,
according to the company. It can also be
used to matte coatings and varnishes to a
smooth satin fnish at fve to ten percent ad-
dition rates. Michem Guard 7140 is typically
used in coatings that go on exterior wood
and wood composites, interior wood furni-
ture and wood fooring. CW
60
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Dow Corning offers improved water
resistance for decorative coatings
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60 Suppliers 0511:Suppliers Corner 5/3/11 3:01 PM Page 60
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61
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Albert von Hebel
has succeeded Gerd
Bscher as managing
director of BYK-
Chemie GmbH. In
his new role, he is re-
sponsible for the
areas of fnance, con-
trolling, purchasing,
IT, integrated man-
agement systems and general administra-
tion. von Hebel is 49 years of age and was
born in Papenburg, Emsland in Lower Sax-
ony. After studying business economics in
Mnster, he worked for roughly eight years
at an auditing and tax advisory company
in Dsseldorf. During this time, he suc-
cessfully completed his tax consultant state
examination. In the 20 years following, he
was employed in a variety of roles in com-
mercial departments of the companies
within the Altana Group. In 1996 he
moved to BYK-Chemie GmbH in Wesel.
For the last four years, von Hebel has been
head of fnance and controlling of Altana
AG. Bscher is retiring in May after 20
years service with the company.
Alexander Serbin named sales
manager of Azelis Rus
Specialty chemicals
distributor Azelis is
expanding its opera-
tions in Russia into
the coatings market.
Alexander Serbin
has been appointed
as sales manager
dedicated to grow
sales in this market,
which is estimated
to be worth in the region of 1.2 million
tons of paint. Serbin studied at the Russ-
ian University of Chemical Technology
and since graduating has followed a ca-
reer in sales to the chemicals and the coat-
ings industry. He brings to Azelis Rus
extensive knowledge of coatings prod-
uctsresins, additives, pigments/fllers
and their use in applications such as
paints and varnishes, adhesives and
sealants, inks and building and construc-
tion. Azelis has had a presence in Russia
since April 2008 when an offce was
opened in Moscow with local warehous-
ing facilities nearby. Later, the local pres-
ence has been extended to St Petersburg
and Novosibirsk to service customers
spread throughout this vast country. Op-
erations in Russia are headed up by re-
gional managing director, Igor Loginov.
Steven Reinstadtler elected to
board of Polyurea
Development Association
Bayer MaterialScience LLC coatings ex-
pert Steven Reinstadtler has been elected
to the Polyurea Development Association
(PDA) board of directors. Reinstadtler, in-
dustrial marketing manager, construction
for the coatings, adhesives and specialties
(CAS) division, Bayer MaterialScience
LLC, will serve a two-year term on the
PDA board, effective immediately. He has
been a member of PDA since 2001.
Ray Hurst joins Dowd and
Guild
Ray Hurst has joined Dowd and Guild
Inc., representing the company in the
Southwest region. He will cover Texas,
Oklahoma, Arkansas and Louisiana. In
this new position, he will be responsible
for sales as well as recruiting new suppli-
ers for the territory. Hurst has worked for
chemical manufacturers as well as in dis-
tribution and brings 24 years of experi-
ence in sales and management to Dowd
and Guild Inc.
Eva Mller appointed new
member of the management
board at BASF Coatings GmbH
The supervisory board of BASF Coatings
GmbH has appointed Eva Mller as man-
aging director of BASF Coatings GmbH,
Mnster, effective May 1, 2011. Mller is
currently vice president corporate com-
munications at BASF SE in Ludwigshafen
as well as head of the Wissensfabrik - Un-
ternehmen fr Deutschland e.V. She suc-
ceeds Dr. Helmut Rdder, who was
managing director in Mnster for four
years. Dr. Rdder will assume the position
of the BASF Groups chief compliance of-
fcer effective June 1, 2011. Mller will be
in charge of the human resources, fnance,
legal, taxation, IT, supply chain and logis-
tics, purchasing, environmental protection
and occupational safety departments.
Tracy Baugh joins U.S. Zinc
U.S. Zinc has named Tracy Baugh execu-
tive vice president, commercial with re-
sponsibility for global commercial,
marketing and sales. Baugh will be based
in Houston, Texas/USA. She most recently
worked as commercial director for a global
leader in specialized polymer materials.
Throughout his career, he has held numer-
ous sales and management positions with
noted chemical and polymer companies.
Bruce Schimmel named sales
manager for Super Materials
Superior Materials, Inc., Garden City, New
York has named Bruce Schimmel sales man-
ager. He brings to
Superior his expert-
ise in the handling of
national accounts as
well as management
over expanded terri-
tories. Most recently,
Schimmel was busi-
ness development
manager with Hy-
drite Chemical. Pre-
viously he has held upper management
positions with Alcan, Ultra Additives-Mun-
zing and Eckart America. He is well-versed
in the sale of pigments, additives and resins
to recipe manufacturers. In his new role,
Schimmel will lead Superior Materials
more thorough coverage of the New Eng-
land area as well as handle individual ac-
count responsibility. CW
Albert von Hebel appointed member of the
management team of BYK-Chemie GmbH
von Hebel
Serbin
Shimmel
61 People 0511:People on the Move 5/3/11 3:02 PM Page 61
May 11-13: Coat Expo China 2011,
Guangzhou, China. More info: Wise
Exhibition (Guangdong) Co., Ltd.,
www.coatexpo.cn/en.
May 11-13: Northwest Coatings Fest,
Seatac, WA/USA. More info: Pacific
Northwest Society for Coatings
Technology.
May 12-14: 2011 American Institute of
Architects Convention, New Orleans,
LA/USA. More info: AIA,
http://convention.aia.org.
May 16-19: Paint Technology, Hampton,
United Kingdom. More info: PRA,
www,pra-world.com.
May 18-19: Asia Coatings Congress, Ho
Chi Minh City, Vietnam. More info: The
Coatings Group, www.coatings-
group.com.
May 18-19: IntAIRCOAT 2011,
Amsterdam, The Netherlands. More
info: www.intaircoat.com.
May 18-20: 2011 International Marine
& Offshore Coatings Conference,
Viginia Beach, VA. More info: American
Coatings Association,
www.paint.org/meetings/marine.cfm.
May 19-20: Helsinki Chemicals Forum,
Helsinki, Finland. More info: Finnfachts,
www.helsinkicf.eu.
May 22-25: SSCT Annual Meeting,
Charleston, SC/USA. More info:
Southern Society for Coatings
Technology, www.ssct.org.
May 24-25: Powder Coating
Technology, Hampton, United Kingdom.
More info: PRA, www.pra-world.com.
May 24-25: Sink or Swim Symposium,
Akron, OH/USA. More info: The
Cleveland Coatings Society,
www.clevelandcoatingssociety.org.
May 31-June 2: Aluminum-21/Coatings,
St. Petersburg, Russia. More info:
www.eng.alusil.ru/2006.
June 7: Paint & Coatings Basics,
Hampton, United Kingdom. More info:
PRA, www.pra-world.com.
June 7-8: Powder Coating Forum,
Columbus, OH/USA. More info:
www.powdercoatingsforum.com.
June 7-9: NanoMaterials 2011, London,
United Kingdom. More info:
www.nanomaterials-conference.com.
June 14-16: IMFair 2011, Cosford,
United Kingdom. More info:
www.instituteofmetalfinishing.org.
June 22: 2011 Reflective Roof Coatings
Institute Mid-Year Technical Meeting,
Orlando, FL/USA. More info: RRCI,
www.therrci.org.
June 27 - July 1: COSI 2011, 7th
Coatings Science International,
Noordwijk, The Netherlands. More info:
www.coatings-science.com.
July 13-14: Latin American Coatings
Show 2011, Mexico City, Mexico.
More info: The Coatings Group,
www.coatings-group.com.
July 18-20: Introduction to Coatings
Composition and Specifications, Rolla,
MO/USA. More info: Missouri
University of Science and Technology,
http://coatings.mst.edu/index.html.
July 24-30: 19th International
Conference on Composities.
More info: www.icce-nano.org.
Sept. 13-14: Coatings Trends &
Technologies, Oak Brook, IL/USA. More
info: www.coatingsconference.com.
Sept. 14-15: Asia Pacific Coatings Show
2011, Singapore. More info: The
Coatings Group,
www.coatingsgroup.com.
62
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Asia Coatings Congress is in
Vietnam May 18-19
M
e
e
t
i
n
g
s
MAJOR UPCOMING MEETINGS
May 18-19: Asia Coatings Congress
Ho Chi Minh City, Vietnam
www.coatings-group.com
May 18-20: 2011 International Marine
& Offshore Coatings Conference
Virginia Beach, VA, USA
www.paint.org/meetings/marine.cfm
July 13-14: Latin American Coatings Show 2011
Mexico City, Mexico
www.coatings-group.com
62-63 Meetings0511.qxd:Meetings 5/3/11 3:06 PM Page 62
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63
Sept. 27-29: eurocoat 2011, Paris, France. More info,
www.eurocoat-expo.com.
Oct. 4-7: GreenBuild 2011, Toronto, Canada. More info:
www.greenbuildexpo.org.
Oct 5-7: CEPE - Annual Conference & General Assembly
2011, Dublin, Ireland.
More info: www.european-coatings.com/cepe.
Oct. 6-8: TURKCOAT EURASIA, Istanbul, Turkey.
More info: www.turkcoat.com
Oct. 16-18: ASC Fall Convention, Indianapolis, IN/USA. More
info: The Adhesive and Sealant Council, www.ascouncil.org.
Oct. 18-20: RadTech Europe 2011 Conference & Exhibition,
Basel, Switzerland. More info: Vincentz Network,
www.european-coatings.com.
Oct. 23-26: Western Coatings Symposium, Las Vegas,
NV/USA. More info: Pacific Northwest Society for Coatings
Technology, www.pnwsct.org/symposium-wcs
Nov. 21-23: ABRAFATI 2011, Sao Paulo, Brazil. More
info: Abrafati, www.abrafati.com.
Nov. 23-24: CHINACOAT 2011, Shanghai, China.
More info: Sinostar, www.chinacoat.net. CW
Have Your Meeting or
Conference Listed
Send announcements to:
Coatings World Meetings
70 Hilltop Road, Suite 3000
Ramsey, NJ 07446 USA
E-mail: twright@rodpub.com
M
e
e
t
i
n
g
s
62-63 Meetings0511.qxd:Meetings 5/3/11 3:06 PM Page 63
64
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WWW.COATINGS WORLD.COM
Stainless IT Stainless ITT
The CONN Blades
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UHMW Poly
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l
a
s
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i
e
d
s
Business Opportunity
Pigments/Additives
48 Classifieds0511.qxp:Classifieds 5/4/11 2:16 PM Page 48
Company Name Page Phone Fax Website
BASF Corporation.............................................11 ........................800-962-7829 ...................800-971-1123.......................www.basf.us/coatingindustry
Blairgowrie Associates, LLC..............................47 ........................602-539-2683.............................................................www.blairgowrieassociates.com
BYK USA Inc......................................................3 .........................203-265-2086 ...................203-284-9158..............................................www.byk.com
Chemark Consulting .........................................22 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net
Conn & Company ............................................59 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com
DOW Coating Materials ...................................13 ........................800-447-4369 ...................989-832-1465..................................www.dow.com/hiding
Evonik Industries.............................................4, 21 ......................732-981-5343....................................................................................www.evonik.com
LANXESS Corporation.....................................49........................800-LANXESS...................412-809-1068..................www.ProtectedbyPreventol.com
Micro Powders, Inc. ...........................................7 .........................914-793-4058 ...................914-472-7098.............................www.micropowders.com
Munzing.........................................................Cov. 4 .....................973-279-1306.................................................................................www.munzing.com
NACE International ..........................................19...................................................................................................................www.nace.org/cip2maritime
Nitro Quimica...................................................15 .....................................................................................................................www.nitroquimica.com.br
Red Devil Equipment Co. .........................17....................800-221-1083...............763-533-0015 .............www.reddevilequipment.com
Sartomer ..................................................23....................610-363-4100...............610-363-4140.............................www.sartomer.com
Shamrock Technologies Inc....................Cov. 2.................973-242-2999...............973-242-2536 .......www.shamrocktechnologies.com
Shijiazhuang Goldenfish Paint .................33 .................86 311 85233805.........86 311 83035061...................www.goldenfish.com.cn
Sinostar Intl Ltd. ......................................25...................852-2865-0062 ............852-2804-2256............................www.chinacoat.net
Specialty Polymers, Inc..............................46....................800-770-7523 ...................................................................www.specpoly.com
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65
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Pigments/Additives Products & Services
Advertising Index
48 Classifieds0511.qxp:Classifieds 5/4/11 2:16 PM Page 49
Tikkurila recently collaborated with the Museum of Contem-
porary Art Kiasma for the ARS 11 exhibition, which opened to
the public on April 15, 2011 in Helsinki. The wall painting,
Time Curve, created by the world-renowned artist Odili Don-
ald Odita covers approximately 100 square meters of the
Panorama space of Kiasma. This colorful work of art was
painted with Tikkurila products and is also visible to those
passing on the street outside.
In addition to white, 68 customized shades of Tikkurilas Har-
mony Interior Wall Paint were used for the installation. The color
choice was affected by the April light in Helsinki together with
the color of snow on the Swiss Alps. In his work Odita is known
for the use of very rich and full colors, and their formulation in
some cases required the maximum addition of tinting colorants
to the paint, according to Tikkurila.
Odita frst visited Kiasma in the spring of 2010 to get a feel-
ing for the space and see how the light changes in the course of
the day. He said he hopes that visitors will be able to experience
something new when seeing his installation. In the end, each
viewer decides how to take in the created space, but I hope I can
make it interesting enough to make them see themselves and their
surroundings in a new and different light, said the artist.
The ARS 11 exhibition celebrates the 50-year history of the
most important exhibition institution in Finland. Organized since
1961, the ARS exhibitions have played a crucial role in shaping
ideas about art and giving a face to contemporary art in Finland.
The premise of the ARS 11 exhibition is Africa in contemporary
art. Tikkurila has cooperated with Kiasma since 1998.
The company said its goal is to change perceptions of paint-
ing and hopes that Oditas work will inspire people to experi-
ment boldly with new colors and color combinations. We are
proud of, and also humbled by, the opportunity to work in co-
operation with a famous artist such as Odili Odita. It was a chal-
lenging process, but the end result is outstanding. It is great to see
Tikkurila colors shine in an artistic context, said Riitta Eskeli-
nen, brand manager at Tikkurila. CW
66
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Tikkurila colors evoke inspiration
at the Kiasma ARS 11 exhibition
F
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World-renowned artist Odili Donald Odita used Tikkurila paint for the ARS 11 exhibition at the Museum of Contemporary Art Kiasma in
Helsinki, Finland. Sixty-eight customized shades of Tikkurila's Harmony Interior Wall Paint were used for the installation.
66 FinalCoat0511:Final Coat 5/3/11 3:07 PM Page 66
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