Internship Report

On
Information Systems Support to Shwapno of
ACI LTD
Submitted by- Jubayer Suhan
Id-25
2
nd
batch,
Management Information Systems (MIS) ,
University of Dhaa
Submitted to- Md! "bu# $ashem
"ssociate %rofessor,
Management Information Systems (MIS)
University of Dhaa
Date of submission- 3
th
!une"#$$%
Department of &ana'ement Information Systems
(a)u*ty of +usiness Studies
,ni-ersity of Dha.a
Letter of Transmittal
30th June, 2011
To
Md. Abul Kashem
Associate Professor,
Management Information !stems,
"ni#ersit! of $ha%a.
ub&ect' Submission of Project Report
$ear ir,
I do hereb! submit the re(ort on )Information Systems Support to Shwapno of
ACI LTD*.
It has been a great (leasure to +or% on such an im(ortant to(ic. According to the
A,I -imited re.uirement and com(l!ing +ith !our suggestion and comments +e
ha#e com(leted the re(ort for !our %ind actions.
I sincerel! belie#e that !ou +ill find this re(ort #er! useful and informati#e. /e
shall be ha((! to furnish !ou +ith further information that !ou ma! feel necessar!
in this regard.
Than%ing !ou,
Juba!er uhan,
Id021,
2
nd
batch
Management Information !stems,
"ni#ersit! of $ha%a.
2
DECLARATION
I do hereb! declare that this internshi( re(ort has been (re(ared b! me under
the guidance of Associate Professor Mr. Md. Abul Kashem for the (artial
fulfillment of 22A (rogram from the de(artment of Management Information
!stems 3MI4, 5acult! of 2usiness tudies and "ni#ersit! of $ha%a. I also
affirm that this re(ort is original in nature and has not been submitted else+here
for an! other (ur(ose.
ignature
666666666666666666
3Juba!er uhan4
$ate' June 30,2011.
22A 2nd batch
I$' 21
3
SUPERVISORS CERTIFICATE
This is to certif! that Juba!er uhan I$'020021 ,22A02nd batch,
$e(artment of Management Information !stems 3MI4, 5acult! of
2usiness tudies, "ni#ersit! of $ha%a, has done this internshi( re(ort on
)Information Systems Support to Shwapno of ACI LTD as a (artial re.uirement
of 22A degree. To the best of m! %no+ledge, this re(ort is original in nature
and has been (re(ared b! him under m! guidance and +as no +here
submitted for an! (ur(ose.
I +ish him e#er! success in life.
ignature
6666666666666666666666666
3Md. Abul Kashem4
$ate' June 30, 2011
Md. Abul Kashem
Associate Professor
$e(artment of Management Information !stems 3MI4
5acult! of 2usiness tudies
"ni#ersit! of $ha%a
4
ACKNOWLEDGEENT
M! sincere and dee( sense of a((reciation goes to all the (eo(le +ho ha#e
hel(ed me to (re(are this re(ort IS Support to Shwapno of ACI LTD.
At first I +ould li%e to e7(ress m! gratitude to almight! A--A8 to e7alted , most
gracious and most merciful +ho ha#e enabled me to finish this re(ort in due
time.
M! dee(est gratitude goes to m! internshi( su(er#isor Mr. Md. Abul Kashem for
his generous guidance, ins(iration and necessar! su((ort during the
(re(aration of this re(ort.
M! heartfelt gratitude to Mr. 98 hamim, Manager, MI, for gi#ing me the
o((ortunit!, a((ointment and lastl! for his attention for the internshi( (rogram
that I had com(leted. I gratefull! than% Md. :%ramul 8a.ue, oft+are de#elo(er,
for al+a!s (ro#iding me a hel(ing hand. I +ould also li%e to than% Mr. Md.
5a!sal, I :7ecuti#e and all m! colleagues for hel(ing me to ad&ust in this
+onderful +or%ing en#ironment.
5
E!e"#ti$e S#mmar%
There are se#eral retail chain stores in 2angladesh. A,I ltd has launched its o+n
retail chain store +hich is named ;h+a(no<. ;h+a(no< started its &ourne! in
200=. It has >1 outlets o(erating at this time at se#eral locations. A,I ltd is
loo%ing for+ard to increase the number of the outlets. The full form of IS is
Information !stems. There is an I team in A,I -ogistics +hich (ro#ides I
su((ort to the outlets of ;h+a(no<. 5or retail businesses +ith man! stores,
net+or% connecti#it! lin%ing all sites hasbecome the glue of critical o(erating
(rocesses. The Point of ale no+ automaticall! ties into accounting and
in#entor! control s!stems, customer relationshi( management a((lications and
other business ser#ices. The net+or% is #ital, !et in#isible, to store cler%s and
staffers 0 until it sto(s +or%ing. 5or +hen the net+or% goes do+n, commerce
transactions halt and cash registers sto( ringing.A contem(orar! retail chain
store cannot be run +ithout the use of IT?I 3Information Technolog!?Information
!stems4 s!stems. 2ut these s!stems and the information the! (ro#ide lead to
man! more .uestions. 8o+ do !ou coordinate information bet+een !our
head.uarters and !our stores@ 8o+ do !ou continue to sell e#en +hen one of the
%e! (illars of the s!stem goes do+n@ 8o+ can !ou manage the bac%u( data and
install u(dates centrall!@ 8o+ can !ou anal!Ae data from the stores efficientl!@
These .uestions +ill be ans+ered in this re(ort.
6
Ta&le of Contents
Letter of Transmittal''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''(
DECLARATION'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''')
SUPERVISORS CERTIFICATE'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''*
ACKNOWLEDGEENT'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''+
E!e"#ti$e S#mmar%''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''',
C-a.ter/01INTRODUCTION''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''2
0'0 Rationale of t-e St#3%'''''''''''''''''''''''''''''''''''''''''''''''''''''''04
0'( O&5e"ti$e of t-e St#3%'''''''''''''''''''''''''''''''''''''''''''''''''''''''04
0'('0 General o&5e"ti$es'''''''''''''''''''''''''''''''''''''''''''''''''''''''''00
0'('( S.e"i6" O&5e"ti$es'''''''''''''''''''''''''''''''''''''''''''''''''''''''''00
0') Resear"- et-o3olo7%'''''''''''''''''''''''''''''''''''''''''''''''''''''''''00
0')'0 So#r"es of Data''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''00
0'* Or7ani8ation of t-e Re.ort'''''''''''''''''''''''''''''''''''''''''''''''''''0(
C-a.ter/(1 Or7ani8ational O$er$ie9''''''''''''''''''''''''''''''''''''''''''''''0)
('0 Com.an% .ro6le''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''0*
('( ission: Vision ; Val#es''''''''''''''''''''''''''''''''''''''''''''''''''''''0<
(') Distri&#tion Net9or='''''''''''''''''''''''''''''''''''''''''''''''''''''''''''0>
('* ?#siness Units'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''0>
('+ C-airman@s Pro6le'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''(4
(', A#alit% Poli"%''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''(0
('< En$ironmental Poli"%'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''(0
('> Glo&al Com.a"t En3orsement'''''''''''''''''''''''''''''''''''''''''''''''((
('>'0 Cor.orate So"ial Res.onsi&ilit%'''''''''''''''''''''''''''''''''''''''()
C-a.ter/)1 Literat#re Re$ie9''''''''''''''''''''''''''''''''''''''''''''''''''''''''(<
)'0 W-at is C-ain Store'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''(>
)'( Bistor%''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''(>
)') T%.es of C-ain Stores''''''''''''''''''''''''''''''''''''''''''''''''''''''''''(2
usiness Chains''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''(2
Restaurant Chains''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''(2
)'* T-e C-allen7e''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''')4
7
)'+ A3$anta7es an3 Disa3$anta7es of C-ain Stores'''''''''''''''''''')(
C-a.ter/*1 Data Fin3in7s an3 Anal%sis'''''''''''''''''''''''''''''''''''''''''')+
*'0T-e Dream ?e-in3 S-9a.no''''''''''''''''''''''''''''''''''''''''''''''''''),
*'( Vision'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''*4
*') Bistor%''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''*4
*'* List of C#rrent O#tlets'''''''''''''''''''''''''''''''''''''''''''''''''''''''''*4
*'+ De$i"es #se3 in O#tlets''''''''''''''''''''''''''''''''''''''''''''''''''''''''*)
*', List of Data Conne"ti$it% Pro$i3er''''''''''''''''''''''''''''''''''''''''*<
*'< IS S#..ort A"ti$ities''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''+0
*'<'0 onitorin7 Net9or= Conne"ti$it%''''''''''''''''''''''''''''''''''''+0
*'<'( Sol$in7 Pro&lems of t-e O#tlet Remotel%'''''''''''''''''''''''''+(
*'<') Sol$in7 Parti"#lar SAP .ro&lems'''''''''''''''''''''''''''''''''''''+*
*'<'* Re7#lar Bealt- C-e"= of Data Center Ser$er''''''''''''''''''''+*
*'<'+ Tra"= t-e In$entor%''''''''''''''''''''''''''''''''''''''''''''''''''''''''+,
*'<', Ass#rin7 t-e #se of t-e soft9ares in t-e o#tlets''''''''''''''+,
*'<'< P-%si"al S#..ort Pro$i3e''''''''''''''''''''''''''''''''''''''''''''''''+,
C-a.ter/+1 S#mmar%C Con"l#sion an3 Re"ommen3ation'''''''''''''''''+<
S#mmar%''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''+>
Re"ommen3ations'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''+>
Con"l#sion''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''+>
Referen"es'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''',4
8
C-a.ter/0
INTRODUCTION
9
1.1Rationale of the Study
5rom the childhood till no+, +e ha#e onl! learned from the boo%. It is our
education s!stem +hich does not allo+ an! student to gather (ractical
%no+ledge. o, it is the onl! chance for us to gather (ractical e7(erience b!
getting in#ol#ed oursel#es as an internee +ith an organiAation.
As a student of MI 3Management Information !stems4, it +as necessar! to
%no+ ho+ MI +or%s, ho+ the de(artment o(erates, students from +hich
bac%ground comes to be the (art of the MI.
o, the o((ortunit! +as (ro#ided b! the MI de(artment of A,I -td. The +hole
internshi( has been done under the su(er#ision of A,I -ogistics of MI
de(artment. Practical %no+ledge of net+or%ing has been gathered in this (eriod..
8o+ it is (ossible to maintain the net+or% +ith the >1 outlets and also +ith the
office head.uarters.
It +as immensel! beneficiar! for an intern to gather this %ind of (ractical
e7(erience.
1.2Objective of the Study
The main ob&ecti#e of the re(ort is to fulfill the re.uirement of 22A (rogram. To
fulfill the (ur(ose, the internshi( +or% has been done under A,I -td. Practical
e7(erience has been gathered +ith the hel( of academic %no+ledge.
The ob&ecti#e of the stud! ma! be #ie+ed as'
Beneral ob&ecti#e
(ecific ob&ecti#e
10
0'('0 General o&5e"ti$es
The general ob&ecti#e of the stud! is to (re(are and submit a re(ort on the to(ic
of Information S!stems support to Shwapno of ACI Lt".
0'('( S.e"i6" O&5e"ti$es
To gather (ractical e7(erience about net+or%ing and the maintenance of
net+or%ing.
To %no+ ho+ to maintain ser#er.
To sol#e #arious %inds of outlet (roblems instatntl!.
To %no+ ho+ the retail chain stores remain connected through
net+or%ing.
To submit the practica# wor$ as a paper wor$ that has been #earne"
in the internship of A pro%ram.
1.3 Research Methodology
This re(ort is (re(ared b! the obser#ation and on the &ob training method. The
re(ort discloses all the things that has been learned and done during the
internshi( (eriod. The con#ersation +ith the e7ecuti#es and senior e7ecuti#es
has hel(ed immensel!.
0')'0 So#r"es of Data
5or the (ur(ose of the stud! data and information ha#e been collected from
both (rimar! and secondar! sources.
0')'0'0 Primar% Data
$a! to da! +or%ing e7(erience and regular con#ersation +ith the e7ecuti#es
hel(ed a lot to find the information and necessar! data (rimaril!.
11
0')'0'( Se"on3ar% Data
There are se#eral +a!s managed to gather data and information.
The! are0
Prior re(orts of the office
Cfficial +ebsites of A,I
Cfficial +ebsite of h+a(no
e#eral e0boo%s
1.4 Organization of the Report
The internshi( (rogram has been done in the 8ead office of the A,I ltd. The
a((ointment +as under the MI de(artment in A,I -ogistics.
The address of A,I -ogistics is0
A,I -ogistics -td. 9o#o To+er, -e#el D 1, 2E0 Te&gaon I?A, $ha%a 120= Tel'
==21F>0, ==21F2> :7t' 202, 8otline' 01E30002>312
1. !i"itation of the Study
There are some limitations in this stud!. Those are listed belo+'
The stud! has been done b! a non0e7(erienced (erson.
The ma&orit! of the de(artment is run b! the +or%er +hose bac%ground is
,om(uter cience. The %no+ledge has been gathered as far as the
credibilit! of a 22A student of MI goes.
12
.
C-a.ter/(
Or7ani8ational
O$er$ie9
13
2.1 #o"pany pro$le
A,I +as established as the subsidiar! of Im(erial ,hemical Industries 3I,I4 in the
then :ast Pa%istan in 1FG=. After inde(endence the com(an! has been
incor(orated in 2angladesh on the 2>th of Januar! 1FE3 as I,I 2angladesh
Manufacturers -imited and also as Public -imited ,om(an!. This ,om(an! also
obtained listing +ith $ha%a toc% :7change on 2= $ecember, 1FEG and its first
trading of shares too% (lace on F March, 1FF>. -ater on 1 Ma!, 1FF2, I,I (lc
di#ested E0H of its shareholding to local management. ubse.uentl! the
com(an! +as registered in the name of Ad#anced ,hemical Industries -imited.
-isting +ith ,hittagong toc% :7change +as made on 22 Cctober 1FF1.
Ad#anced ,hemical Industries 3A,I4 -imited is one of the leading conglomerates
in 2angladesh, +ith a multinational heritage. The com(an! has di#ersified into
three ma&or businesses.
Strate%ic usiness &nits'
Pharmaceuticals
,onsumer 2rands I ,ommodit! Products
Agribusinesses'
o ,ro( ,are Public 8ealth
o -i#estoc% I 5isheries
o 5ertiliAer
o ,ro(e7
o eeds
ACI has the fo##owin% subsi"iaries'
A,I 5ormulations -td.
A,I Agrgochemicals
14
A(e7 -eathercrafts -imited
A,I alt -imited
A,I Pure 5lour -imited
A,I 5oods -imited
Premiafle7 Plastics -imited
,reati#e ,ommunication -imited
A,I Motors -imited
A,I -ogistics -imited
(oint )entures'
A,I Bodre& Agro#et Pri#ate -imited
Tetle! A,I 32angladesh4 -imited
Asian ,onsumer ,are 3P#t4 -imited
*ana%ement Committee'
Mr. M Anis "d $o+la ,hairman
$r. Arif $o+la Managing $irector
$r. 5.8.Ansare! :7ecuti#e $irector, Agribusinesses
Mr. !ed Alamgir :7ecuti#e $irector, ,onsumer 2rands
Mr. M. MohibuA Jaman ,hief C(erating Cfficer, Pharmaceuticals
Mr. Muallem A. ,houdhur! :7ecuti#e $irector, 5inance and Planning
Mr. To+fi.ur Kahman $irector, 2usiness $e#elo(ment
Mr. Pri!atosh $atta $irector, Lualit! Assurance
Mr. Pradi( Kar ,ho+dhur! 5inancial ,ontroller
Ms. heema Abed Kahman $irector, ,or(orate Affairs
Mr. Abdus ade.ue $irector, Mar%eting I ales
Mr. Imam Ahmed Istia% Beneral Manager, C(erations
+inancia#s ,-ear .n"in% December /0012
AuthoriAed ,a(ital Ta%a 100 Million
15
Paid "( ,a(ital Ta%a 1G1.E0 Million
ales Ta%a 1E1G.=1 Million
9umber of :m(lo!ees >02E 35our Thousand T+ent! e#en4
oar" of Directors
Mr. M Anis "d $o+la ,hairman
Mr. Arif $o+la Managing $irector
Mrs. 9a&ma $o+la $irector
Mr. /aliur Kahman 2hui!an
C2:
$irector
Mr. Md. 5a!e%uAAaman $irector
Mr. Bolam Mainuddin $irector
Ms. husmita Anis alam $irector
Ms. heema Abed Kahman $irector
Mr. /a&ed alam $irector
Mr. /aliur Kahman $irector
Au"itors
Kahman Kahman 8u.
3a member firm of KPMB International4
Le%a# A"3isor
2arrister Kafi.ue0ul 8u.,
8u. and ,om(an!
+inancia# Consu#tant
Mr. M i%ander Ali
Principa# an$ers
tandard ,hartered 2an%
The 8ong%ong and hanghai 2an%ing ,or(oration -imited
,ommercial 2an% of ,e!lon -imited
,itiban% 9. A
16
2.2 Mission% &ision ' &alues
*ission
A,I<s mission is to enrich the .ualit! of life of (eo(le through res(onsible
a((lication of %no+ledge, s%ills and technolog!. A,I is committed to the (ursuit of
e7cellence through +orld0class (roducts, inno#ati#e (rocesses and em(o+ered
em(lo!ees to (ro#ide the highest le#el of satisfaction to its customers.
4ur )ision
To rea#i5e the mission ACI wi##'
:ndea#or to attain a (osition of leadershi( in each categor! of its
businesses.
Attain a high le#el of (roducti#it! in all its o(erations through effecti#e and
efficient use of resources, ado(tion of a((ro(riate technolog! and
alignment +ith our core com(etencies.
$e#elo( its em(lo!ees b! encouraging em(o+erment and re+arding
inno#ation.
Promote an en#ironment for learning and (ersonal gro+th of its
em(lo!ees.
Pro#ide (roducts and ser#ices of high and consistent .ualit!, ensuring
#alue for mone! to its customers.
:ncourage and assist in the .ualitati#e im(ro#ement of the ser#ices of its
su((liers and distributors.
:stablish harmonious relationshi( +ith the communit! and (romote
greater en#ironmental res(onsibilit! +ithin its s(here of influence.
17
4ur )a#ues
Lualit!
,ustomer 5ocus
5airness
Trans(arenc!
,ontinuous Im(ro#ement
Inno#ation
2.3 (istribution )et*or+
The com(an! maintains strategicall! located sales centers in nineteen different
locations across the countr!. It has de#elo(ed an ad#anced distribution s!stem
through its s%illed and trained man(o+er and a large fleet o#er eight! #ehicles.
The distribution s!stem is full! e.ui((ed for handling continuing #olume of
di#erse range of (roducts from the #arious businesses.
The com(an!Ms distribution centers are highl! streamlined, com(uteriAed and
automated. /e are ca(able of maintaining a cold chain for some s(ecialiAed
range of (roducts such as #accines and insulin. The combination of this
ad#anced function and multidimensional ca(abilities made it (ossible to handle
hundreds of (roducts efficientl!.
2.4 ,usiness -nits
Pharmaceutica#s
A,I carries the legac! of I,I0 +orld reno+ned 2ritish Multinational in (ro#iding
the (eo(le of 2angladesh +ith .ualit! medicines and healthcare (roducts. Its
18
state0of0the art (harmaceutical (lant re(resents 2angladeshMs .uest for a trul!
+orld class manufacturing facilit!. A,IMs rich heritage leads to inno#ati#e and
higher #alue added formulations. The com(rehensi#e (roduct range of A,I
(harmaceuticals include (roducts from all ma&or thera(eutic classes and in
#arious dosage forms li%e tablet, ca(sule, dr! (o+der, li.uid, cream, gel,
ointment, o(hthalmic and in&ectable. A,I Pharma also has state of the art (lant
on 9o#el $rug $eli#er! !stem 39$$4. It (roduces +orld class Modified
Kelease drug and medicine to cater the re.uirement of (harmaceutical
manufacturer of domestic and international mar%et.It e7(orts high .ualit!
(harmaceuticals to a good number of countries of Asia, Africa I outh America.
Consumer ran"s 6 Commo"it! Pro"ucts
The ,onsumer 2rands $i#ision boasts in ha#ing an une.ui#ocal (resence in
consumersM heart +ith the mar%et leading brands li%e A,I Aerosol, A,I Mos.uito
,oil, a#lon. These are the (ersistent (erformers in %ee(ing the household clean
and free from germs and harmful insects.The necessit! of (ure food in the minds
of 2angladeshi consumers es(eciall! in the commodit! food business has
(ushed A,I to fill u( the mar%et ga( b! (roducing commodit! (roducts such as
alt, 5lour and (ices. 9o+ the customers of 2angladesh are ensured +ith
100H (ure alt, (ices (roducts and /heat (roducts under the brand name of
NA,IPureN.
A,I also re(resents the +orld reno+ned (roduct range of ,olgate, 9i#ea, Tetle!,
Bodre& I $abur in 2angladesh through distribution and forming &oint #entures.
A%ribusinesses
A,I Agribusiness is the largest integrator in 2angladesh in Agriculture, -i#estoc%
and 5isheries and deals +ith ,ro( Protection, eed, 5ertiliAer, Agrimachineries,
and Animal 8ealth (roducts. These businesses ha#e glorified (resence in
2angladesh.
19
,, I P8 su((lies cro( (rotection chemicals, eed su((lies 8!brid Kice,
#egetable and MaiAe seeds, 5ertiliAer u((lies Micronutrient and 5oiler fertiliAer,
Agrimachineries su((lies Tractors, Po+er Tiller and 8ar#ester and Animal 8ealth
su((lies high .ualit! 9utritional, Oeterinar! and Poultr! medicines and #accines.
A,I Agribusiness is ha#ing strong (artnershi( +ith national and international K I
$ com(anies, uni#ersities and research institutions. 2efore introducing an!
(roduct, it is elaboratel! tested in the laborator! and farmers field.
A,I (ro#ides solution to the farmers through a large team of scientists I s%illed
(rofessionals.
2. #hair"an.s /ro$le
Mr. M Anis "d $o+la, the ,hairman of A,I -imited, is one of the most successful
(ersonalities in 2angladesh business circle. 8e has maintained a high (rofile,
and has (ro#ided leadershi( to business communit! in different ca(acities. Mr.
$o+la ser#ed in the 2ritish C7!gen Brou( of "K in Pa%istan, 2angladesh and
Ken!a for 2E !ears, including 12 !ears as Managing $irector of 2angladesh
C7!gen -td. In 1F=E, he became the Brou( Managing $irector of the three I,I
com(anies in 2angladesh. /ith e7(erience gathered +hile +or%ing +ith 2ritish
Multi0nationals for o#er 32 !ears, Mr. $o+la has continued to maintain the
20
multinational culture and management st!le in A,I, +ith es(ecial em(hasis on
.ualit!, (roducti#it! and customer ser#ices.
M. $o+la +as the President of Metro(olitan ,hamber of ,ommerce I Industr!
for three terms in 1FE1, 1FEG I 1FEE and the President of 2angladesh
:m(lo!ersM 5ederation for four terms in 1FEG, 1FEE, 1FF> and 1FF1.
2.0 1uality /olicy
A,IMs mission is to achie#e business e7cellence through .ualit! b!
understanding, acce(ting, meeting and e7ceeding customer e7(ectations.
A,I follo+s International tandards on Lualit! Management !stem to ensure
consistent .ualit! of (roducts and ser#ices to achie#e customer satisfaction. A,I
also meets all national regulator! re.uirements relating to its current businesses
and ensures that current Bood Manufacturing Practices 3cBMP4 as
recommended b! /orld 8ealth CrganiAation is follo+ed for its (harmaceutical
o(erations.
The management of A,I commits itself to .ualit! as the (rime consideration in all
its business decisions. All em(lo!ees of A,I must follo+ documented (rocedures
to ensure com(liance +ith .ualit! standards.
The (ool of human resources of the com(an! +ill be de#elo(ed to their full
(otential and harnessed through regular training and their (artici(ation in see%ing
continuous im(ro#ement of +or% methods.
21
2.2 3nviron"ental /olicy
A,I is committed to maintain the harmonious balance of our eco0s!stem and
therefore constantl! see%s +a!s to manufacture and (roduce (roducts in an
eco0friendl! manner so that the balance of nature remains undisturbed and
the en#ironment remains sustainable.
In (ursuit of this goal, A,I +ill
,om(l! full! +ith all local and national en#ironmental regulations.
,onser#e natural resources li%e +ater and energ! for sustainable de#elo(ment,
and ado(t en#ironmentall! safe (rocesses.
:nsure a((ro(riate treatment of all effluents (rior to discharge, to (re#ent
(ollution or degradation of en#ironment.
:nsure a((ro(riate communication and coo(erate +ith internal and e7ternal
interested (arties on en#ironmental issues.
,reate a+areness on en#ironmental issues among our em(lo!ees and su((liers.
Ado(t modern +aste management technolog!.
2.4 5lobal #o"pact 3ndorse"ent
The A,I grou( has consistentl! demonstrated its commitment to+ards its
em(lo!ees and the en#ironment o#er the !ears. It has been recogniAed as the
(ractitioner and (romoter of sociall! res(onsible business beha#iour.
To ta%e this commitment e#en further, A,I has endorsed the Princi(les of Blobal
,om(act on August 1=, 2003. The Blobal ,om(act is a remar%able initiati#e
s(onsored b! the "nited 9ations ecretar! Beneral Koffi Annan. It is based on a
#er! sim(le notion' +hether or not re.uired b! la+, cor(orations should enforce
basic human rights and acce(ted labour and en#ironmental standards in all their
business acti#ities, to counterbalance (ossible negati#e effects of globaliAation.
22
The com(act calls on com(anies to embrace the ten uni#ersal (rinci(les in the
%e! areas of human rights, labour standards and the en#ironment.
These princip#es are'
8uman Kights
To su((ort and res(ect International 8uman Kights +ithin the com(an!Ms
s(here of influence.
To ma%e sure that their o+n cor(orations are not com(licit +ith 8uman
Kights Oiolation.
-abour
To end discrimination in the +or%(lace.
Abolition of child labour.
The right to collecti#e bargaining and recognition of freedom of
association.
To eliminate the use of forced and com(ulsor! labour.
:n#ironment
To su((ort a (recautionar! a((roach to en#ironmental challenges.
To underta%e initiati#e to (romote greater en#ironmental res(onsibilit!.
To encourage the diffusion of en#ironmentall! friendl! technolog!.
Anti0,orru(tion
To +or% against all forms of corru(tion, including e7tortion and briber!.
A,I (ledges to %ee( all its em(lo!ees, customers, shareholders and su((liers
regularl! informed about the com(act and the com(an!<s initiati#es to u(hold the
(rinci(les.
23
('>'0 Cor.orate So"ial Res.onsi&ilit%
Societa# De3e#opment throu%h ."ucationa# Pro%rams
A,I<s guiding (rinci(le in all its o(erations is to be a ;res(onsible cor(orate
citiAen<. Thus, ocial Kes(onsibilit! is a to( (riorit! for e#er! indi#idual at A,I.
Cur endea#ors to+ard discharging our social res(onsibilities ha#e become more
focused since our ado(tion of the (rinci(les of the Blobal ,om(act.
Initiati#es that ha#e sho+n significant contribution to societal de#elo(ment are
Continue" *e"ica# ."ucation 3,M:4 for medical (rofessionals and Chi#"rens
."ucation Pro%rams.
A dedicated team of medical graduates ma%es u( the Medical er#ices
$e(artment 3M$4 in A,I, +hich carries out ,M: (rograms termed ;,linical
Meetings< all across 2angladesh. These are essentiall! non0ad#ertised meets of
medical (rofessionals that ser#e as a training and %no+ledge0sharing forum,
often conducted b! e7(erts on the sub&ect. Cur (artners in de#elo(ment for these
(rograms are doctors, medical associations and?or de(artments, and #arious
stud! grou(s. The le#el of in#ol#ement of A,I in these (rograms ma! range from
onl! s(onsoring the entire (rogram to (ro#iding all t!(es of ser#ices and
technical su((ort to the (resenter to e#en conducting the (rogram b! an M$
doctor. u((ort from M$ include research su((ort for deliberations at the meet,
literature and multimedia (resentation for the (rogram, u(dates on ne+
technolog! and thoughts in medical fields, and e#en educational su((ort to an!
(artici(ant in their area of interest.
A,I has also underta%en an :nglish :ducation (rogram in 5arid(ur, one of the
remotest districts of 2angladesh. This (ro#ides su((ort to teach :nglish
-anguage to school going children.
4utcome
24
$octors in 2angladesh +ho are not li#ing in the metro(olitan cities ha#e #er!
limited access to the Internet or an! other sources of information. In order to
%ee( them u(dated on the de#elo(ments in the medical (ractices regularl!, the
,M: (rogram has been (ro#en highl! effecti#e.
A,I belie#es that b! (romoting education of children, +e are contributing to
societal de#elo(ment b! sha(ing the minds of our future leaders.
."ucatin% the farmers7 with a focus on .n3ironment +rien"#! Practices
A,I has underta%en e7tensi#e (rograms to educate cro( farmers all o#er rural
2angladesh in Bood Agricultural Practices. /e ha#e a team of agricultural
e7(erts +or%ing at the field le#el all across the countr!, holding a range of
technical trainings and field demonstrations. Their acti#ities include
5ield demonstrations on #arious methods of cro( (rotection, that (ose the
least haAard for the en#ironment
Training on ne+ technologies of culti#ation, for higher !ields and ne+
cro(s
Training to channel (artners 3e.g. retailers and agricultural e7tension
+or%ers4 and third (arties 3e.g. 9BC +or%ers4
ACI a#so has simi#ar e"ucation pro%rams for anima# an" pou#tr! farmers.
These inc#u"e
Technical trainings on di#erse as(ects of farming, and on a((lication of
ne+ technologies
5armers< grou( meeting for sharing of learning and e7(erience
5ree #isits to farms b! #eterinarians, to identif! (roblems and gi#e ad#ices
to indi#idual farmers
4utcomes
25
Cur farmers are mostl! illiterate ha#ing learnt the art and science of farming b!
assisting their famil! on the fields. Cur continuous endea#ors to educate farmers
ha#e gi#en significant benefits on three fronts'
Kaising the le#el of a+areness among farmers on im(ro#ing their
agricultural out(ut through a((lication of ne+ technolog!, encouraging
them to share e7(eriences +ith neighboring farmers and, in the long run,
de#elo(ing educated farmers.
Kaising the educational le#el and technical %no+ledge of channel (artners
and third (arties +ho act as ad#isors to the farmers.
Most im(ortantl!, ma%ing the farmers a+are of +a!s to (rotect the
en#ironment from haAardous uses of chemicals on their farms, allo+ing
them the o((ortunit! for informed decision-making.
A,I ho(es to continue to (la! a leading role in (romoting greater en#ironmental
res(onsibilit! among farmers in 2angladesh.
26
C-a.ter/)
Literat#re Re$ie9
27
3.1 6hat is #hain Store
Chain stores are retail outlets that share a brand and central management, and
usuall! ha#e standardiAed business methods and (ractices. These
characteristics also a((l! to chain restaurants and some ser#ice0oriented chain
businesses. In retail, dining and man! ser#ice categories, chain businesses ha#e
come to dominate the mar%et in man! (arts of the +orld. ,hain stores are a form
of franchising.
The dis(lacement of inde(endent businesses b! chains has generated
contro#ers!

and s(ar%ed increased collaboration among inde(endent businesses
and communities to (re#ent chain (roliferation. These efforts include communit!0
based organiAing through Inde(endent 2usiness Alliances 3in the ".. and
,anada4 and Nbu! localN cam(aigns. In the ".., trade grou(s such as the
American 2oo%sellers Association and American (ecialt! To! Ketailers do
national (romotion and ad#ocac!. 9BCs li%e the 9e+ Kules Pro&ect and 9e+
:conomics 5oundation (ro#ide research and tools for (ro0inde(endent business
education and (olic! +hile the American Inde(endent 2usiness Alliance (ro#ides
direct assistance for communit!0le#el organiAing.
In 200>, the +orldMs largest retail chain, /al0Mart, became the +orldMs largest
cor(oration based on gross sales.
3.2 7istory
The first chain store +as 2ritish0o+ned / 8 mith 5ounded in -ondon in 1EF2
b! 8enr! /alton mith and his +ife, the store sells boo%s, stationer!, magaAines,
ne+s(a(ers, and entertainment (roducts.
In the ".., chain stores began +ith the founding of The Breat Atlantic I Pacific
Tea ,om(an! 3AIP4 in 1=1F. 2! the earl! 1F20s, the ".. boasted three national
chains' AIP, /ool+orthMs, and "nited ,igar tores. 2! the 1F30s, chain stores
28
had come of age, and sto((ed increasing their total mar%et share. ,ourt
decisions against the chainsM (rice0cutting a((eared as earl! as 1F0G, and la+s
against chain stores began in the 1F20s, along +ith legal countermeasures b!
chain0store grou(s.
3.3 8ypes of #hain Stores
There are different t!(es of chain stores de(ending on the %ind of (roducts the
com(an! creates. 2usiness chains encom(ass man! industries, including music,
clothing, and electronics stores. Kestaurant chains create a different %ind of
consumer (roduct than traditional business chains, and therefore o(erate under
different guidelines.
usiness Chains
A business chain is a net+or% of (h!sical business locations, +hich all (ro#ide
similar ser#ices or (roducts, and share a brand. The! ine#itabl! also share some
degree of central management, su((l! chains, training (rograms, (ersonnel, and
so forth. The! ma! be (art of a single com(an! or franchises, in +hich indi#idual
store o+ners license the use of the shared brand, training, and e7(ertise. ,hains
of both t!(es tend to ma%e (urchases and licensing agreements as a single
entit!. :#en t+o stores or restaurants or businesses o+ned b! the same (erson
or grou( can constitute a local chain. e#eral large chains are among the largest
retail businesses in the +orld.
Restaurant Chains
A restaurant chain is a set of related restaurants, usuall! +ith the same name in
man! different locations either under shared cor(orate o+nershi( or franchising
agreements. T!(icall!, the restaurants +ithin a chain are built to a standard
format and offer a standard menu. 5ast food restaurants are the most common,
but there are also midscale u(scale establishments. Kestaurant chains are often
found near sho((ing malls and tourist areas.
29
3.4 8he #hallenge
The geogra(hicall! dis(ersed stores that form retail chains are organiAed
centrall!, +ith head.uarters managing the most im(ortant business (rocesses.
/hate#er the organiAational form of the net+or% 3sole0o+ner, franchise, holding4,
stoc% selection, logistics decisions, and relationshi(s +ith su((liers are all
managed centrall!. In general, (ricing, discount (olic!, administration, finance,
and brand de#elo(ment are also handled at the head.uarters.
As a %e! decision ma%er in the retail chain industr!, Cne is challenged +ith
becoming more com(etiti#e, streamlining the management, follo+ing a uniform
(ricing and discount (olic!, all +hile remaining a+are of the #ar!ing tastes and
(references of the customers. "nderstandabl!, this ma! lea#e one feeling li%e a
dog0+al%er tr!ing to tame a (ac% of unrul! and h!(eracti#e hounds. :#en central
tas%s, such as ensuring that stoc% is +ell merchandiAed and deli#ering the
highest standards of customer ser#ice, ma! seem o#er+helming.
These are the ma&or challenges facing retail chains'
The right stoc% lines
Increasingl!, customers +ant (roducts that are better suited to their
re.uirements. At the same time, a rising number of customers indicate that
if the! cannot find a certain s(ecific item in a store, it deters them from
ma%ing an! (urchases +hatsoe#er. It is more im(ortant than e#er to be as
familiar as (ossible +ith the habits and needs of !our customers so that
one can offer them the (roducts the! desire.
The logistics of retail chain stores
The decisions about +hat stoc% should be carried in +hich stores and ho+
and +hen it is deli#ered are made +ithin the conte7t of (roduct and sales
life c!cles. $es(ite the differences bet+een retail sectors, it remains the
30
truth for all of them that decisions on +hat should be sold in a (articular
store are #ital determinants of commercial success or failure.
Pursuing uniform (rice and discount (olicies
The latitude the stores ha#e to decide (ricing (olic! de(ends on the sector
and the retail chain store model in .uestion. It is nearl! al+a!s
head.uarters ho+e#er, that determines (ricing, (rice lists, and (romotions
for the +hole net+or% or for (articular regions.
,om(rehensi#e sales (rocess anal!sis
Cne needs to ha#e the abilit! to conduct com(rehensi#e and multi0le#el
sales and logistics anal!ses in order to ma%e the right decisions for the
com(an!' benchmar%ing stores< (roducti#it! b! the s.uare foot, anal!Aing
margins, researching seasonal demand, and managing costs.
,ustomer lo!alt!
8o+ to get it and ho+ to %ee( it once +e ha#e it@ This is a %e! .uestion
for an! retailer. ,ustomers +ho %ee( coming bac% are +orth much more
than those +ho onl! #isit a store once. A ha((! customer is also much
more li%el! to recommend the chain to friends and ac.uaintances +hich
can lead to an enhanced brand image and increased (rofits. This ma%es
an! form of lo!alt! (rogram that can dra+ customers bac% for re(eat #isits
a #ital business tool.
IT Infrastructure Management
A contem(orar! retail chain store cannot be run +ithout the use of IT
s!stems. 2ut these s!stems and all the information the! (ro#ide ma! lead
to more .uestions' 8o+ do +e coordinate information bet+een !our
31
head.uarters and !our stores@ 8o+ do +e continue to sell e#en +hen one
of the %e! (illars of the s!stem goes do+n@ 8o+ can +e manage the
bac%u( data and install u(dates centrall!@ 8o+ can +e anal!Ae data from
the stores efficientl!@
3. 9dvantages and (isadvantages of
#hain Stores
As chain stores ha#e become established in to+ns and cities e#er!+here, some
lament the loss of the small Nmom and (o(N sho(s that ma! be unable to
com(ete +ith the larger outlets. Cn the other hand, chain stores can (ro#e
beneficial to the local communit! b! offering a +ide #ariet! of (roducts and
ser#ices, &ob o((ortunities, and lo+er (rices.
,hain stores create an un(recedented con#enience for contem(orar! societ!.
The! consistentl! carr! the same merchandise. An electronics store +ill ha#e the
same stoc% in one location as it does in another location, ma%ing them
recogniAable and de(endable. -arge chain stores carr! man! items in one (lace,
becoming a (rimar! store for all necessar! (roducts.
,hain stores can also launch inno#ati#e ne+ (roducts +ith a higher chance of
success due to customer traffic and in store ad#ertisements. 5ranchises can also
bring local (roducts to different areas' a (roduct made (o(ular in a set location
has the abilit!, through chain stores, to reach a much +ider audience. These
com(anies also increase economic com(etitionP #arious franchises +ill com(ete
+ith each other b! lo+ering (rices, much to the benefit of the customer.
,hain stores can be seen as a re(resentation of a consumer dri#en ca(italist
societ!. The! stoc% commodities that come to define social status, ma%ing chain
stores social institutions that sha(e the cultural landsca(e. Thus, +hile the! ma!
32
sell (roducts that consumers need and +ant, the! are also res(onsible for telling
consumers +hat the! need and +ant.
It can be argued that the standardiAed (roducts +hich result from such
centraliAation are culturall! detrimentalP for e7am(le, chain music stores are
fro+ned u(on b! some for stoc%ing +or%s of more (o(ular music if the! e7clude
less +ell0%no+n, usuall! inde(endent artists. ,ritics of chains also allege that
the! are economicall! damaging to communities because the! e7tract ca(ital that
other+ise +ould recirculate in the local econom! +ith inde(endentl! o+ned
businesses.
-ocall! o+ned stores, e#en if the! do charge more for +hat the! sell, ma! be
better for a to+n than chain stores, because local o+ners are more in#ol#ed in
ci#ic affairs and the! conduct more of their o+n business locall!.
,hain stores ha#e been criticiAed for eroding communit! character and
+ea%ening local economies. ,ommunities once had small inde(endent stores
+hich +ere run b! members of that communit!. These stores are being dis(laced
b! massi#e stri( malls and franchises. Ta7 incenti#es and de#elo(ment subsidies
are fre.uentl! gi#en to national chains that (romise local (oliticians ne+ ta7
re#enues. Ma&or chains aim to re(lace inde(endent businesses and ta%e the
customers and re#enue. Ideas that chain stores bring in ne+ communit! re#enue
are fault!, chain stores sim(l! ta%e mone! consumers +ould ha#e s(ent at other
stores. /ithout com(etition man! large stores become inefficient and in a fe+
!ears do not meet national standards. Then that store ma! close, lea#ing an
em(t! building and an o((ortunit! for ne+ businesses to once again come in.
The dis(lacement of inde(endent businesses b! chains has generated
contro#ers! in man! nations and has s(ar%ed increased collaboration among
inde(endent businesses and communities to (re#ent chain (roliferation. uch
efforts occur +ithin national trade grou(s such as the American 2oo%sellers
Association and ,ouncil of Inde(endent Kestaurants of America as +ell as
33
communit!0based coalitions such as Inde(endent 2usiness Alliances. 9ational
entities li%e the American Inde(endent 2usiness Alliance and The 9e+ Kules
Pro&ect

(romote these efforts in the ".. In 2ritain, the 9e+ :conomics
5oundation (romotes communit!0based economics and inde(endent o+nershi(.
tudies ha#e also suggested that the (robabilit! of success +ith o(ening an
inde(endent non0franchise business is greater than o(ening a franchise
business. /hile there ma! be more franchises to contend +ith, the (resence of
the inde(endent business is also a dra+ for the consumer.
-arge chain stores carr! more general merchandise than a small inde(endent
storeP instead of s(ecialiAing in one area, the! ha#e multi(le brands for a #ariet!
of items. This can be seen as an efficient +a! to attract customers to a store b!
offering a lo+er (rice and a #ariet! of brands in one (lace. ,hain stores are also
+elcomed b! some members of societ! because the! create ne+ &obs for (eo(le
+ho +ere not em(lo!ed b! the small stores. ometimes the! are +elcomed b!
the o+ners of the small stores because the! (a! them an inflated (rice for their
store &ust to eliminate it and its com(etition.
34
C-a.ter/*
Data Fin3in7s an3
Anal%sis
4.18he (rea" ,ehind Sh*apno
tanding motionless, raising head to the o(en s%!, staring aimlessl!, ha#ing tears
35
rolled inside the heart, e7(ecting for customers, +ho +ill a((roach follo+ed b!
(urchasing the (roduct, but returning home selling his merchandise at belo+ the
(roduction cost most often lea#ing those merchandise unsold at the end of the
da! due to lac% of bu!er, a farmer from a t!(ical 2aAar in 2angladesh (asses his
e#er!da! for his li#elihood. There are millions of farmers scattered across
2angladesh ha#e this sort of gruesome and untold e7(erience in their life leading
them to ta%e different such un(roducti#e occu(ation as (ulling ric%sha+, thus
dragging our agro based econom! to do+n and ma%ing us more de(endent on
im(orted food. Ironicall!, most of us do not %no+ that silent cr! is going in the
families of those ha(less farmers. Most farmers s(end their da! in sus(icion
thin%ing +hether the! can sell their (roducts at fair (rice as +ell as sell those all,
e#en if the! ha#e bum(er (roduction in their field. 8ardl! do the! get fair (rice
and sell those altogether, ironicall!. /hat a great humiliation for farmers, +ho
+or% all da! long under scorching sun de#oting his ha((iness and meet the dail!
#egetable and grain needs of urban (eo(le. -i%e+ise, fisherman and meat
(roducer encounter this t!(e of fate in their life. Most of the farmers, fisherman
and meat (roducer of our countr! are the #ictim of t!(ical interest business
)$adan*, +hich e7(loit them instead of benefiting them. -ots of #egetables deca!
in rural area because farmers do not find enough bu!ers +ho +ill bu! their
goods, +hereas cit! d+ellers (a! e7tra to meet their #egetable need. 2esides,
(oor trans(ortation infrastructure and trans(ortation s!stem attribute to inefficient
flo+ of agriculture goods from rural area to urban. /hile (roducers are on one
e7treme of #alue chain, consumers are on other e7treme.
ho((ing in untid! ambiance such as mudd! floor, insufficient s(ace to mo#e,
unh!gienic arrangement of (roduct, bargaining (rocess, inconsistence (rice, a
sho((er in urban area lose his or her interest to sho( in mar%et and get (anic%ed
subse.uentl!. ho((ing in %itchen and su(ermar%et is no longer a (leasant
e7(erience rather nightmare for sho((er. As a result, home ser#ice is getting
(o(ularit! among urban (eo(le. ,ustomers in urban area are being decei#ed
e#er!da! b! sho(%ee(ers +ith selling inferior goods, charging e7cessi#e (rice
and incorrect measurement. In other +ords, consumers are one sort of hostage
36
to these sho((ers, +ho form one %ind of s!ndicate and dictate the mar%et. The
agon! of the consumer com(ound +ith e7orbitant (rice, inferior .ualit! of the
(roducts, long bargaining custom in 2angladesh, inaccurate measurement, traffic
&am, and so forth triggered b! lose of interest for sho((ing, +hilst sho((ing is a
(leasant e7(erience in most of the countries es(eciall! de#elo(ed countr!.
9otabl!, consumers of 2angladesh ha#e al+a!s been the #ictim of dece(tion b!
the sho((ers, +ho in#ariabl! mani(ulate the (rice.
The abo#e t+o (arties of the #alue chain are the ultimate loser since
intermediaries in this #alue chain (rocess rea( the ma&or benefit b! e7(loiting
both (roducer and consumer in terms of (a!ing (rice belo+ the (roduction cost
to the (roducer and charging (remium (rice to the customers. /holesaler and
retailer are t+o intermediaries in this #alue chain, +here +holesaler often form
cartel to mani(ulate the mar%et b! creating crisis in the moment of high demand
or lo+ (roduction, +hile retailer charge customer +ith high (rice, sell inferior
.ualit!, (ractice ina((ro(riate measurement, and so forth. 9either (roducers nor
consumers get the benefit of the #alue chain. Cnl! do the +holesaler and retailer
ca(italiAe on the +ea% bargaining (o+er of the (roducer and absence of (ro(er
monitoring on mar%et (rice, .ualit! assurance b! go#ernment on the (art of
consumer. /e ha#e not seen an! significant (rogress in (reser#ing consumers<
rights in 2angladesh, e#en if go#ernment too% se#eral measures, such as
cam(aign against contamination, enacting ne+ la+s concerning consumers<
rights, and so on. Toda! farmers, +ho are in#ariabl! de(ri#ed of ha#ing minimal
scale of social rights to ma%e the li#elihood through farming, are the most
unfortunate communit! in 2angladesh des(ite ser#ing the nation +ith su((l!ing
basic need0food. In addition, hardl! do the! get an! assistance from go#ernment
in terms of su((l!ing fertiliAer, diesel oil, seeds, culti#ation e.ui(ments at rational
(rice, +hereas farmers in de#elo(ed and de#elo(ing countries are the most
res(ected communit!, +ho can a#ail subsidies from go#ernment, .ualit! seeds,
fertiliAer and diesel oil at chea( (rice. This ironic situation of our farmers is
leading them to embrace some un(roducti#e (rofessions most often some anti0
37
social acti#ities, thereb! im(acting econom! negati#el! dragging the countr! to
more reliance on foreign aid.
Ad#anced ,hemical Industries 3A,I4 -td, former I,I Plc "%, began its &ourne! in
1FF2 +ith the mission of enriching the .ualit! of life through res(onsible
a((lication of %no+ledge, s%ills and technolog!, and has successfull! established
itself as one of the biggest conglomerates in 2angladesh. A,I, ha#ing a
multinational heritage, is committed to the (ursuit of e7cellence through +orld0
class (roducts, inno#ati#e (rocesses and em(o+ered em(lo!ees, to (ro#ide the
highest le#el of satisfaction to its customers. A,I began its &ourne! to ensure
better life to the 2angladeshi (eo(le +ith the name of I,I 3Im(erial ,hemical
Industries4 in 1FG= in 2angladesh b! offering a +ide range of such (roducts as
(harmaceutical, ,onsumer (roduct, and so forth. 8o+e#er, I,I di#ested into A,I
3Ad#anced ,hemical Industries4 b! selling its share to local management, and
named b! A,I in 1FF2. 2! far, the life sa#ing drugs and home care (roducts ha#e
met the need from the (eo(le to some e7tent as the (ersistent e7istence and
acce(tance from local communit! since 1FG= has (ro#en and ac%no+ledged its
endea#or and uncom(romising .ualit!. 8ome care (roducts encom(ass A,I
Aerosol, A,I Mos.uito ,oil, Angelic Air 5reshener, a#lon -i.uid Antise(tic,
a#lon Antise(tic ,ream, a#lon -i.uid oa(, and so on. A,I has been realiAing
certain areas, +hich need to be im(ro#ed in order to ensure better life standard
in 2angladesh for cou(le of !ears. It follo+s that, A,I started thin%ing to in#est in
those (otential as +ell as demanding areas. As a conse.uence, +e ha#e been
e7(eriencing ne+ inclusion to A,I famil! such as flour, s(ice (o+der, salt,
electronics, and so forth. All endea#ors, deemed b! A,I, underta%en so far are
for enriching the .ualit! of life of 2angladeshi (eo(le.
8o+e#er, a large (ortion (o(ulation es(eciall! farmer and end user has been
de(ri#ed of ha#ing such benefit, e#en though mar%et is flooded +ith a +ide range
of (roducts since the (roducers do not get a((ro(riate (rice for their (roduction
and consumers in#ariabl! are decei#ed b! sellers, +ho often sell inferior goods,
goods +ith inaccurate measurement, and so on. Cf late, most of the business
38
firms form cartel, +hich has been +orsening the condition of life of farmers as
+ell as consumers, to dictate the mar%et, and the! are successful in this case.
A,I has been loo%ing for +a!s to finish this cartel off so as to benefit both
farmers and consumers. 2esides, most of the #egetable (roduced in rural areas
get rotten due to lac% of (ro(er trans(ort facilities, +hereas cit! d+ellers ha#e to
(a! e7tra mone! for scarce #egetable in the cit!.
,ountries, li%e 2angladesh, +here econom! is based on agriculture altogether,
are re.uired to em(hasiAe more on agribusiness and su((l! chain de#elo(ment
since these countries lac% sufficient technolog! to mo#e to industr!, +hich
re.uires natural resources as +ell as e7tensi#e technological %no+ho+. :#er!
countr! has com(arati#e ad#antage on some area, and so does 2angladesh.
,om(arati#e ad#antage of 2angladesh is su((osed to be agriculture. 2!
contrast, 2angladesh is blessed +ith both natural and human resources. 2! far,
the (rimar! contributors to the e7che.uer are remittance and garments sectors,
+here millions of (eo(le are +or%ing relentlessl! to ensure sustainable economic
gro+th. :#en if 2angladesh has e7(erienced a surged in some such industries
as garments, te7tile, and small cottage, it cannot den! the role of agriculture to
the econom! as it has to im(ort a lot of food e#er! !ear to meet the local
demand, +hile there are lots of (otentialit! to gro+ foods if lands are (ro(erl!
used and modern technolog! is ado(ted in agriculture. "nderstanding the ga( in
the #alue chain, A,I has initiated to establish ne+ businesses namel! A,I
Agribusiness and A,I -ogistics to remo#e this ga(, to u(root cartel, and to
ensure reasonable (rice for both farmers and consumers. A,I Agribusiness has
been +or%ing to bring re#olution to the agriculture b! in#esting such areas as
eeds, 5ertiliAer, Motor, ,ro( care I Public 8ealth, and Animal 8ealth, +hilst A,I
-ogistics has been established to de#ote itself to benefit the end users of all
(roducts.
4.2 &ision
39
h+a(no +as launched +ith a #ision to chan%e the #ifest!#e of an%#a"eshi
consumers.
4.3 7istory
The Mother ,om(an! 3A,I -imited4 tarted its Journe! in 1F>0
1F>0' I,I Plc "K tarted C(eration
1FG=' I,I (lc commissioned manufacturing (lant in 9arar!angan&
1FE3' Incor(orated as I,I 2angladesh Manufacturers -imited
1F=2' Mr. M Anis "d $o+la &oined as Managing $irector
1FF2' I,I Plc di#ested its shares to local management and A,I came into
e7istence
200=' A,I -ogistics -td. is launched +ith the dream to change the life of
2angladeshi ,onsumers +ith the 2rand 9ame )8/AP9C* in the form of
retail chain
4.4 !ist of #urrent Outlets
There are >1 Cutlets of ;h+a(no< in 2angladesh.
S89 4ut#et
: Posta%o#a
/ ;ari
< &ttara
= 9a$ha#para
> 9a5imu""in Roa"
40
? *a#iba%
1 Centra# basabo
@ ;est Aafru#
B Creen Roa"
:0 La#ba%
:: Donia
:/ *irpurD?
:< South anasree
:= 9orth anasree
:> *ission Para
:? *onsuraba"
:1 Sunrise Tower
:@ S!##mar$ Tower
:B *u#tip#an
/0 Ahu#shi
/: Co#pahar
// Panthapath
/< Sutrapur
/= ;C7 anani
/> Ton%i
/? (atrabari
/1 .Euit! Anitri
/@ ijo! 9a%ar
/B 9i$unja
<0 Rupna%ar
<: *o%ba5ar
</ S$! )iew
41
<< Shahjahan Roa"
<= Sepahiba%
<> Cu#shan /
<? (atrabariD/
<1 .Euit! )i##a%e
<@ &ttaraDChourasta
<B A5impur
=0 Rampura
=: AajiPara
4. (evices used in Outlets
These are the de#ices are needed to o(erate net+or% connecti#it! to an outlet
totall!.
S9 .Euipment
Description
an"8*o"e#
: /A9 Kouter ,I,C
/ /A9 +itch $0-I9K
< "P for Kouter C,CM:,
= 2C P, 8P $Q2310 3C4
> 2C Monitor 8P
? 2C Mouse?
Ke!board
8P tandard
42
1 2C "P C,CM:,
@ 2C Po+er
tri(
Toshino
B CM P, 8P $Q2310
:0 CM Monitor 8P 11* 8P-110G
:: CM Mouse?
Ke!board
8P tandard
:/ CM "P AP,?C,CM:,
:< CM Po+er tri( Toshino
:= CM Printer :(son -L300
:> CM :$B:
Modem
BP Modem
:? ,: P, 8P $Q2310
:1 ,: Monitor 8P 11* 8P-110G
:@ ,: Mouse?
Ke!board
8P
:B ,: "P AP,?C,CM:,
/0 ,: Po+er tri( Toshino
/: PC1 Posifle7
// PC1 Monitor AC,
/< PC1 Mouse?
Ke!board
PKC.M01?K2GG0002
/= PC1 Pole
$is(la!
Posifle7 P$30GA0
/> PC1 2are
,ode canner
!mbol
/? PC1 Printer Thermal
43
/1 PC1 ,ash
$ra+er
Posifle7
/@ PC1 "P AP,?C,CM:,
/B PC1 Po+er
tri(
Toshino
<0 PC2 Posifle7
<: PC2 Monitor AC,
</ PC2 Mouse?
Ke!board
PKC.M01?K2GG0002
<< PC2 Pole
$is(la!
Posifle7 P$30GA0
<= PC2 2are
,ode canner
!mbol
<> PC2 Printer Thermal
<? PC2 ,ash
$ra+er
Posifle7
<1 PC2 "P AP,?C,CM:,
<@ PC2 Po+er
tri(
Toshino
44
<B P4S< Posif#eF
=0 PC3 Monitor AC,
=: PC3 Mouse?
Ke!board
PKC.M01?K2GG0002
=/ PC3 Pole
$is(la!
Posifle7 P$30GA0
=< PC3 2are
,ode canner
!mbol
== PC3 Printer Thermal
=> PC3 ,ash
$ra+er
Posifle7
45
=? PC3 "P AP,?C,CM:,
=1 PC3 Po+er
tri(
Toshino
=@ PC> Posifle7
=B PC> Monitor AC,
>0 PC> Mouse?
Ke!board
PKC.M01?K2GG0002
>: PC> Pole
$is(la!
Posifle7 P$30GA0
>/ PC> 2are
,ode canner
!mbol
>< PC> Printer Thermal
>= PC> ,ash
$ra+er
Posifle7
>> PC> "P AP,?C,CM:,
>? PC> Po+er
tri(
Toshino
>1 /eight cale01 2iAerba 2=11
>@ /eight cale02 2iAerba 2=11
>B /eight cale03 2iAerba 2=11
?0 /eight cale0> 2iAerba 2=11
?: -A9 Patch ,ord $0lin%
?/ -A9 5ace Plate $igilin%
?< -A9 ,onnector $0lin% cat01e
?= -A9 ,able bo7 $igilin% ,at01e
46
4.0 !ist of (ata #onnectivity /rovider
There are four $ata connecti#it! (ro#ider +ho (ro#ides net+or% connection to all
the outlets including t+o $istrubution ,entre3$,4. The! are0
A$9-
A-AP
$ha%a,om
Metronet
2$,CM
These are the fi#e #endor com(anies +ho assures data connecti#it! of the
net+or% for the outlets and distribution centers.
-et us %no+ about them briefl!0
AD9SL
Ad#anced $ata 9et+or%s !stem -td 3A$9-4 is an IC F001 ' 200= certified
com(an! to (ro#ide seamless and secured data I internet connecti#it! to #arious
grades of customers using fiber, satellite and +ireless solutions.
47
ADNSL provides network connectivity to 24 outlets and 1 distribution
center in Savar of S!wapno"#
ALAP
Ala( ,ommunication -td. +as established to (ro#ide cutting edge scalable
telecommunication infrastructure for (ro#iding secure $ata, Ooice and Oideo
ser#ices to end subscribers and e7isting ser#ice (ro#iders in 2angladesh.
48
ALA$ provides network connectivity to only one outlet of S!wapno" w!ic!
is %atrabari-2 .
Dha$aDCom
dha%a,om is a ne+ but technologicall! strong com(an! in the field of
communication 3basicall! Internet4. The com(an! +as formed in 1FFE. After a
long +a! of setting u( the com(an! and creating it<s ground, no+ it is starting full
blo+n ser#ices.
D!aka&om provides network connectivity to four outlets of S!wapno".
*etro9et
*etro9et an%#a"esh Limite", incor(orated in 2001, is the leading IT solutions
com(an! in 2angladesh (ro#iding 2roadband $ata and Internet ser#ices,
:nter(rise olutions 3,onsultanc!, $esigning, and !stems Integration4,
49
Managed er#ices, and IP Tele(hon! ser#ices. The ,om(an! is a &oint #enture of
KahimafrooA 2angladesh -imited, 5lora Telecom, and Mr. 5erdous AAam Khan.
'etroNet provides data connectivity to 11 outlets and 1 distribution center
of S!wapno"#
(D &om
DC4* 4n#ine Limite" is a trusted name for Internet er#ice, e0commerce
er#ice, IT Infrastructure $e#elo(ment and Industr! tandard oft+are. 5rom
the beginning DC4* en#isaged ;Total :7cellence* as its (rinci(le for guiding
light, around +hich re#ol#es its entire s(ectrum of acti#ities.
50
(D&)' provides network connectivity only to t!e *upnagar outlet of
S!wapno"#
4.2 :S;:nfor"ation Syste"s< Support
9ctivities
To sol#e the IT (roblems of the outlets, a dedicated team of A,I -ogistics is
al+a!s read!. 9o+, let us %no+ about all the I su((ort acti#ities.
*'<'0 onitorin7 Net9or= Conne"ti$it%
To assure net+or% connecti#it! +ith all the outlets a soft+are is used. It is called
Ipswitch ;hats&p Co#" 3::.
/hats"( Bold lets one disco#er de#ices on a net+or%, initiate monitoring of
those
de#ices, and e7ecute actions based on de#ice state changes, so one can identif!
net+or% failures before the! become catastro(hic.
51
*'<'( Sol$in7 Pro&lems of t-e O#tlet Remotel%
/hene#er outlets face (roblems regarding #arious issues the! call for hel(.
"nless an! (h!sical su((ort is needed badl!, I team (ro#ides su((ort remotel!
b! using #arious soft+are.
The! are0
Kemote $es%to( ,onnection
O9, #ie+er
KAdmin
Remote Des$top
Remote Des$top Ser3ices in /indo+s er#er 200= K2, formerl! %no+n as
Termina# Ser3ices in /indo+s er#er 200= and (re#ious #ersions, is one of the
52
com(onents of Microsoft /indo+s 3both ser#er and client #ersions4 that allo+s a
user to access a((lications and data on a remote com(uter o#er a net+or%,
using the Kemote $es%to( Protocol 3K$P4.
)9C )iewer
This (rogram lets !ou assume control of another com(uter across a local
net+or% or the Internet. It is better than remote des%to( because it does not get
disconnected if other users are using the com(uter.
Remote A"ministrator
Kadmin is a remote control (rogram that lets !ou +or% on another com(uter
remotel! through !our o+n. Rou see the remote com(uterMs screen in a resiAable
+indo+ on !our o+n monitor or as the full screen. Rour mouse and %e!board
control the remote com(uter so !ou can +or% on the remote com(uter &ust as if
!ou +ere sitting right at it.
53
*'<') Sol$in7 Parti"#lar SAP .ro&lems
Cutlets ,$istribution ,enters and official (ersons use AP. /hen the! face some
(articular (roblems in AP the! %noc% the A,I logistics team.
The (articular (roblems occur in using AP +hich are sol#ed b! A,I logistics are
S
To unloc% loc%ed (ass+ord of the user.
To chec% out the (ool modules in regular basis.
To sol#e the (roblems of the barcode (rinter of AP.
*'<'* Re7#lar Bealt- C-e"= of Data Center
Ser$er
The name of the $ata ,enter er#er is GP ProLiant L=?0c. It is used for
se#eral (ur(oses. Cne of the main (ur(ose is to store the data from the
outlets.
8P offers (o+erful, reliable ser#er blades +ith the same trusted features as
a+ard0+inning 8P rac% and to+er ser#ers. /ith features e.ual to standard 1"
54
rac% mount ser#ers, the t+o 324 (rocessor 2->G0c B1 combines energ! efficient
com(ute (o+er and high densit! +ith e7(anded memor! and I?C for ma7imum
(erformance. A balanced architecture featuring multi0core IntelT QeonT
(rocessors +ith e7(anded cache, full! buffered $$K2 memor!, o(tional erial
Attached A or ATA hard dri#es, su((ort of Multi05unction 9I, and multi(le
I?C cards, the 2->G0c B1, (ro#ides a (erformance s!stem ideal for the full range
of scale out a((lications.In this small form factor, the 2->G0c B1 continues to
include more features to ensure high0a#ailabilit! such as o(tional hot (lug hard
dri#es, mirrored memor!, memor! interlea#ing, embedded KAI$ ca(abilit!, and
enhanced remote -ights0Cut management.
To chec% the health of the $ata center, I team follo+s a certain format to trac%
the tem(erature of the ser#er on hourl! basis.
Bo#rl% Data"enter Bealt- C-e"= Re.ort

Date:
24-05-
11
Time:
12.00
AM
1.00
AM
2.00
AM
3.00
AM
4.00
AM
5.00
AM
6.00
AM 7.00 AM
Circuit
Breaker OK OK OK OK OK OK OK OK
A!
A"#$:
18
A"#$:
19
A"#$:
18
A"#$:
16
A"#$:
18
A"#$:
19
A"#$:
18 A"#$: 18
B"#$:
16
B"#$:
18
B"#$:
19
B"#$:
18
B"#$:
16
B"#$:
18
B"#$:1
6 B"#$: 19
C"#$:
19
C"#$:
18
C"#$:
16
C"#$:
19
C"#$:
18
C"#$:
16
C"#$:
19 C"#$: 16
3"#$:
380
3"#$:
380
3"#$:
380
3"#$:
380
3"#$:
380
3"#$:
380
3"#$:
380
3"#$:
380
%#&
C'ar(e:
100
C'ar(e:
100
C'ar(e:
100
C'ar(e:
100
C'ar(e:
100
C'ar(e:
100
C'ar(e:
100
C'ar(e:
80
)*a+:
31
)*a+:
31
)*a+:
31
)*a+:
31
)*a+:
31
)*a+:
31
)*a+:
31 )*a+: 31
!.T:
55M,-
!.T:
55M,-
!.T:
55M,-
!.T:
55M,-
!.T:
55M,-
!.T:
55M,-
!.T:
55M,-
!.T:
55M,-
#AC
C**.
Out/t:0
.0
C**.
Out/t:
0.0
C**.
Out/t:
0.0
C**.
Out/t:
0.0
C**.
Out/t:
0.0
C**.
Out/t:
0.0
C**.
Out/t:
0.0
C**.
Out/t:
0.0
C**.0et
u/:
71.6
C**.0et
u/:
71.6
C**.0et
u/:
71.6
C**.0et
u/:
71.6
C**.0et
u/:
71.6
C**.0et
u/:
71.6
C**.0et
u/:
71.6
C**.0etu
/: 71.6
Air 1*2:
1385
Air 1*2:
1385
Air 1*2:
1385
Air 1*2:
1385
Air 1*2:
1385
Air 1*2:
1385
Air 1*2:
1385
Air 1*2:
1385
55
#D%
k2:
10.5
k2:
10.4
k2:
10.6
k2:
10.5
k2:
10.5
k2:
10.6
k2:
10.5 k2: 10.6
K!:
9.6
K!:
9.5
K!:
9.6
K!:
9.5
K!:
9.4
K!:
9.6
K!:
9.5 K!: 9.4
3re4:
50.7
3re4:
50.5
3re4:
50.9
3re4:
50.5
3re4:
50.7
3re4:
50.5
3re4:
50.5
3re4:
50.7
C*m5*rt
AC 3T*6 -O -O -O -O -O -O -O -O
C*m5*rt
AC 5T*6 78& 78& 78& 78& 78& 78& 78& 78&
#DB 78& 78& 78& 78& 78& 78& 78& 78&
9e6erat*
r -O -O -O -O -O -O -O -O
&i(6atur
e:C'ecke
r TA#A& TA#A& TA#A& TA#A& TA#A& TA#A& TA#A& TA#A&
This is a sam(le of hourl! $ata ,enter 8ealth ,hec% Ke(ort.
*'<'+ Tra"= t-e In$entor%
The de(artment of A,I -ogistics %ee(s an e!e on the machines +hich are in use
and +hich are not in use. /hat are the conditions of the machines@ /hich
machine should be re(laced@ /hich ne+ machine hould be deli#ered to the
outlet@ All these .uestions are ta%en care b! the team of A,I -ogistics.
*'<', Ass#rin7 t-e #se of t-e
soft9ares in t-e o#tlets
e#eral soft+ares are used in the outlets for the (ur(ose of selling, record
%ee(ing and re(ort generating. The team of I assures that the outlets are using
those soft+ares +ithout ha#ing an! long0term (roblems.
*'<'< P-%si"al S#..ort Pro$i3e
There are >1 outlets of ;h+a(no<. It is not al+a!s (ossible to sol#e all the
(roblems remotel! from the office. o, +hene#er needed the I team (ro#ides
56
(h!sical su((ort and sol#e the (roblems. The (roblem solution is the main target
of the I team.
C-a.ter/+
S#mmar%C
Con"l#sion an3
Re"ommen3ation
57
Su""ary
Pro&ect ;h+a(no< of A,I -td started in 200=. It has >1 outlets right no+. A,I ltd
+ill increase the number of outlets #er! soon. The main target of this (ro&ect is to
s(read the retail business all o#er the countr!. Alread! it is s(read in $ha%a,
,hittagong and !lhet. MI de(artment has the dedication to ma%e it more
successful than e#er. The I team of A,I -ogistics is +or%ing 2>?E for the
uninterru(ted ser#ice of the chain store.
Reco""endations
Technologicall!, the A,I -ogistics is .uite rich. It has almost all the resources to
o(erate the su((ort acti#ities. till, some factors are (ointed out for the better
result belo+'
An in#entor! trac%ing soft+are is badl! needed for the A,I -ogistics.
2ecause the de#ices from the outlets are coming and going continuousl!.
It is hard to trac% the de#ices and their conditions.
Increase the use of technolog! instead of (a(ers.
2ureaucratic formalities ma%e the s(eed of the +or% slo+ +hich should be
sorted out.
Cutlets should ha#e more IT literate (erson to sol#e the (roblems faster.
Kegular resigning of the +or%ers ma%e the +or%ing (rocess #er! slo+.
:m(lo!ee satisfaction factor should be gi#en (riorit!.
58
#onclusion
Cutlet has the target of selling. I team hel(s the outlets to achie#e that target. I
team is a (roblem sol#er. /hene#er (roblem arises, the I team of A,I -ogistics
recei#es and sol#es that (roblem immediatel!. There is a misconce(tion that
there is less +or% in A,I -ogistics than an! other de(artment. 2ut the main thing
is that it is the onl! de(artment +hich needs com(lete team+or% and dedication.
;Problem recei#ing and olution<0 this is the main moto of A,I -ogistics.
59
60
Referen"es
Cfficial +ebsites of A,I -T$ 3htt('??+++.aci0bd.com?4
Cfficial +ebsite of h+a(no 3htt('??+++.sh+a(no.com?main.(h(4
/ebsite of /i%i(edia 3htt('??en.+i%i(edia.org?+i%i?Main6Page4
Oarious +ebsites
e#eral eboo%s
Boogle earch :ngine 3htt('??+++.google.com?4
2ing earch :ngine 3htt('??+++.bing.com?4
Kesearch Pa(er
8a!+ard /, /hite P, 5lee% 8, Mac Int!re 8 31F224. NThe chain store
fieldN.
-ebhar BM 31F124. Chain Stores in America
N,a(e ,od Kesidents Kee( the ,hain tores CutN article b! 2eth
Breenfield June =, 2010
:ngdahl, Kirsten. 200G. Are Chain Stores Ruining America?
Mitchell, tac!. 2000. The Home Town Advantage: How to Defend Your
Main Street Against Chain Stores and Why t Matters!
Mitchell, tac!. 200G. "ig#"o$ Swind%e: The True Cost of Mega#Retai%ers
and the &ight for America's nde(endent "usinesses
human, Michael 8. 200G. The Sma%%#Mart Revo%ution: How )oca%
"usinesses are "eating the *%o+a% Com(etition
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