Record-fast Launch of New Data Services for

Hola, Paraguay
Mobilethink services are designed for rapid delivery and implementation, helping Hola
accomplish its goal of a fast introduction of its GPRS and MMS services.
The Paraguayan market is extremely competitive. Hola Paraguay faced the challenge of rolling out
its GPRS services within a very ambitious time frame, in a market where its competitors were
already offering the service.
Hola knew that the majority of the handsets in its network were not configured correctly, and
concluded that manual configuration was not an option for providing subscribers with the correct
configuration of settings. Hola was therefore looking for a solution that made it possible to leverage
the GPRS/MMS infrastructure with a relatively small investment, and where easy integration into
existing operations could provide immediate value via improved customer service and the swift
uptake of data services.
Critical issues in the project included full delivery of a solution in the local language, integration
with back-end infrastructure, ensuring continued support for handsets specific to the local market
including legacy handsets that do not support OTA configuration and informing and training the
local staff about Device Management issues.
Mobilethink appointed a special team to advise Hola on both technical and functional possibilities
and complete the specifications for the project. Close teamwork, efficient communication and a
determination to succeed, combined with a proven hosted Automatic Device Management
solution, were the keys to ensuring rapid progress and smooth implementation. Hola decided on
Mobilethinks hosted and fully managed solution, in order to avoid tying up unnecessary local
resources with on-premise deployment and maintenance. This solution leaves Hola with the option
to migrate to an on-premise installation at a later stage.
Hola is our first operator customer in South America, and provided a unique opportunity to test our
delivery performance under demanding new conditions. It was a very exciting process that helped
Hola roll out its GPRS and MMS services in record time, said Lars Houbak, CEO of Mobilethink.
This project clearly demonstrates that Mobilethinks solutions can be applied in any GSM market
and are easy to customize to meet individual requirements.

About Hola
Hola Paraguay launched its GSM 1900 network in Paraguay in 1999 using the VOX brand name.
Hola Paraguay has a customer base of more than 500,000 subscribers.

For more information, go to: www.vox.com.py
About Mobilethink
Mobilethink is the leading global provider of Mobile Device Management solutions with more than
70 customers in 35 countries. Our solutions give mobile operators the power to minimize time to
market, drive the uptake of new mobile data services, and increase both efficiency and quality of
customer care operations by automatically enabling new services on mobile devices.
For more information, go to: www.mobilethink.com

Contact
Mobilethink A/S
+45 8620 7800
sales@mobilethink.com