REQUEST FOR PROPOSALS

Financial Cooperation between Royal Kingdom of Cambodia and ermany

Reprod!cti"e #ealt$ Program P$a%e &&' Pro(ect )o* +,,- .- /0-
Development of Contraceptive Promotion Campaign Materials
A* 1ACKROU)2
The Reproductive Health Programme Phase II is a project funded by Kreditanstalt
fr Wiederaufbau (f!"# the $erman Development %an&# in partnership 'ith
Cambodia(s Ministry of Health (MoH" and implemented by the Department of Drugs
and )ood * +ssential Drug %ureau (+D%"# 'ith $), Consulting $roup being the
assigned consultant for the overall Programme- .ne of the activities under the
Programme is the development and implementation of a Contraceptive Promotion
Campaign# in order to foster the upta&e of birth spacing services by Cambodian
'omen# 'ith a special focus on rural 'omen and long/term contraceptive methods-
The Contraceptive Promotion Campaign is developed and coordinated by Domrei
Research and Consulting-
PURPOSE
The purpose of this R)P is to source highly 0ualified companies * organi1ations 'ho
have the s&ill and e2perience to develop Contraceptive Promotion Campaign
materials- 3pecifically# the follo'ing products / separated in three different lots /
have to be developed4
5ot 6 4 7ideo Materials (one 89 minute video and 6: T7 spots"-
5ot :4 ,udio Materials (a si2/part hmer language radio series (;< minutes per
episode" and 6: radio spots"-
5ot ;4 Print materials4 Project 3tic&er# comic# model sheets# 7illage Health 7olunteer
Teaching boo&# 7illage Health 7olunteer 5ogboo&# ,; Color Campaign Poster# eight
,8 blac& and 'hite flyers-
)or further information please consult the specific Terms of Reference for each 5ot-
The successful applicant for each 5ot 'ill be responsible for the preparation# draft
submission# pre/testing# final submission# production and post/production of
campaign materials-
1* SCOPE of 3ORK 4 2eli"erable%
Lot /5
The applicant(s 'or& 'ill entail the follo'ing4
6- Revie' a" Phase I Impact Report and Media 3urvey
b" Campaign technical information
:- Revie' of draft script suggestions for long/form video (89 minutes"
;- Revie' of draft scripts suggestions for spots
a" four thirty/second promotional spots for long/form video
b" eight si2ty/second spots promoting contraception
1
8- Production of draft scripts for revie' by Domrei
9- Pre/Testing of draft scripts 'ith panel of target audience members (rural
village 'omen"-
=- Revision of draft scripts
>- 3ubmission and approval of draft scripts to Campaign 3teering Committee
(C3C"
?- )ilming of draft scripts
@- +diting of long/form video * spots
6<- Revie' by Domrei * C3C
66- Criti0ue Domrei(s broadcast and distribution plan for video (minimum :
pages"-
Lot +
The applicant(s 'or& 'ill entail the follo'ing4
6- Revie' a" Phase I Impact Report and Media 3urvey
b" Campaign technical information
:- Revie' of draft script suggestions for radio series (eight ;< minute episodes"
episodes 'ill consist of
a" 69 minutes of story
b" 69 minutes of discussion and Atal&bac&( about contraception
;- Revie' of draft scripts suggestions for radio spots
a" four thirty/second promotional spots for radio series
b" eight si2ty/second spots promoting contraception
8- Production of draft scripts for revie' by Domrei
9- Pre/Testing of draft scripts 'ith panel of target audience members (rural
village 'omen"-
=- Revision of draft scripts
>- 3ubmission and approval of draft scripts to Campaign 3teering Committee
(C3C"
?- Recording of draft scripts
@- +diting of long/form radio series * spots
6<- Revie' by Domrei * C3C
66- Criti0ue Domrei(s broadcast and distribution plan for radio series *
spots (minimum : pages"-
Lot 0
The applicant(s 'or& 'ill entail the follo'ing4
6- Revie' a" Phase I Impact Report and Media 3urvey
b" Campaign technical information
:- Revie' of draft publication recommendations
;- Production of draft publication materials for revie' by Domrei4
a"Project 3tic&er
b" :8 page Comic
(,9 si1ed# color cover# blac& and 'hite interiors"
c" Character Model 3heets
d" 7illage Health 7olunteer Teaching %oo&
(,; si1ed# color cover and interiors# :8 pages"
e" 7illage Health 7olunteer 5ogboo&
2
(,9 si1ed# color cover# blac& and 'hite interiors# ;: pages"
f" ,; Color Campaign Poster
g" +ight ,8 %lac& and !hite )lyers
/ .ne ACampaign general( flyer
/ = flyers on varied contraceptive methods
(including the IBD# sterilisation# the pill# the condom#
injection"
/ .ne flyer4 Ho' contraception 'or&s
8- Pre/Testing of draft publications 'ith panel of target audience members
(rural village 'omen * 7H7s"-
9- Revision of draft publications
=- 3ubmission and approval of draft scripts to Campaign 3teering Committee
(C3C"
>- )inal development of publications (in pre/press ready format"
?- )inal revie' by Domrei and Campaign 3teering Committee
C* 2URAT&O) OF ACT&6&T7
The entire process is e2pected to be completed 'ithin ; months (May <6 C Duly ;6#
:<<@" from contract signature-
2* Application 8odalitie% and Q!alification Criteria
Individuals# )irms and Eon/$overnmental .rgani1ations may apply to this tender-
Proven e2pertise in the area of media production 'ill be a prere0uisite for the
application being considered-
,pplicants may apply for each 5ot separately# but it is also possible for applicants to
apply for more than one 5ot- %ids for one or more 5ots may also be submitted by
consortia# ho'ever indicating clearly the lead agency# 'hich 'ill ta&e the overall
responsibility for the contract to'ards the +D%-
E* Coordination of acti"itie% by 2omrei Re%earc$ and Con%!lting and
acco!ntability to t$e contracting Agency 98o#4E21:
Domrei Research and Consulting 'ill provide all necessary inputs# coordinate the
activities of the contractors and follo'/up development and delivery of media
production- The material elaboration process under all 5ots shall re0uire the
cooperation and coordination of all campaign media producers under the leadership
of Domrei to ensure ma2imum effectiveness- The contractor 'ill be re0uested to
respond to Domrei Research and Consulting in all technical matters related to the
contract- The contract 'ill be signed 'ith MoH*+D%# 'hich 'ill be responsible for all
contractual issues and payments according to contract-
F* RFP RESPO)SE REQU&RE8E)TS
Tec$nical Propo%al
6- Contact Information4 contact person# organi1ation*institution# address#
contact number and email
3
:- Description of the company*organi1ation(s profile and relevant e2perience in
carrying out this type of 'or&# including evidence*copies of products
developed
;- Technical proposal for the implementation of the assignment# e2plaining the
bidder(s approach to the tas&# the methodology# resources to be applied for
the production of the deliverables and ho' a fruitful collaboration 'ith all
involved actors 'ill be designed and implemented-
8- !or& plan*timeline (table"
9- 3taffing schedule (table"
=- C7(s of &ey personnel 'hich is going to be employed for the fulfillment of the
tas& (not more than 9 pages per C7"
Financial Propo%al 9%eparate from t$e tec$nical propo%al:
The financial offer should specify the e2pected costs as per deliverable-
Re%pon%e% are limited to a ma;im!m of /, page% 9not incl!ding t$e
financial offer and <ey e;pert C6=%:*
F* RFP SU18&SS&O)
%idders 'ill email a Asoft copy( to Domrei and follo' 'ith three print copies and any
supplemental materials accompanying the bid-

+mail copies of the proposal must be submitted also to +D% and $), Consulting
$roup-
Please post your response (hard copies and materials" to the R)P to4
Mr- Ian Ramage
Director
Domrei Research and Consulting
EF- 96D# 3treet ;?8#
P-.- %o2 6<9=#
Phnom Penh#
Cambodia
'''-domreiresearch-com
+mail4 domreiGgmail-com
Tel4 <:; ::: 9<6
HP4 <6: ?@? :><
In addition# electronic copies of the proposal (limited to not more than one
megabyteH no supplemental materials" must be submitted to
Ministry of Health
Department of Drugs and )ood
+ssential Drug %ureau
att- Dr- Chroeng 3o&han
+/mail4 3o&hanIcGonline-com-&h
and
4
$), Consulting $roup
att- Bte 3underbrin&
+/mail4 Bte-3underbrin&Ggfa/group-de
Responses (hard/ and softcopy" must be received by or before /> April +,,? at
/>5,, late%t- Incomplete Proposals or proposals beyond this dead/line may not be
considered- Re%pon%e% m!%t be in Engli%$* The bid offer should be valid until
May ;<# :<<@ at least-
1idder=% 8eeting
, bidder(s meeting# providing additional information on the R)P 'ill be held on
8arc$ +.' 05,, P8# at Domrei Research and Consulting- (EF- 96D# 3treet ;?8#
Phnom Penh# Cambodia"-
Criteria for bid e"al!ation
)or the evaluation a t'o/stage approach 'ill be applied-
In a first step# the @!ality of t$e tec$nical propo%al 'ill be assessed-
ey assessment criteria 'ill be4
1. Relevant e2perience of the bidder :< points
2. Juality of materials from previous assignments provided ;< points
3. Proposed methodology 69 points
4. ey personnel ;9 points
%idders 'ho achieve a minimum of >9 points 'ill be shortlisted and their financial
proposal evaluated- The overall score 'ill be computed by 'eighing the technical
(><K" and financial proposal (;<K"-
%idders 'ill be informed of the status of their proposal on ,pril :8# :<<@-
Contract negotiations 'ill be conducted 'ith the bidder 'ho scored best in the
evaluation- In case no agreement on a contract can be reached 'ithin 68 days# the
second positioned bidder 'ill be contacted-
5

Bid for RFP No. RHP2 #01
Lot 1 Technical Proposal
Development of Video Promotion Campaign
(Not to eceed 1! pages"
6- Contact information
:- Description of the company*organi1ation(s profile and relevant e2perience
;- Technical approach for the implementation of the assignment# including
presentation of &ey personnel
8- !or& plan*timeline
9- 3taffing schedule
=- ,nne24 C7s of &ey personnel 'hich 'ill be employed for the fulfillment of
the tas& (not more than 9 pages per C7"
>- ,nne24 Declaration (see form belo'"

6
2eclaration
!e underscore the importance of a free# fair and competitive procurement process
that precludes fraudulent use- In this respect 'e have neither offered nor granted#
directly or indirectly# any inadmissible advantages to any public servants or other
persons in connection 'ith our bid# nor 'ill 'e offer or grant any such incentives or
conditions in the present procurement process or# in the event that 'e are a'arded
the contract# in the subse0uent e2ecution of the contract-
!e also underscore the importance of adhering to minimum social standards (LCore
5abour 3tandardsL" in the implementation of the project- !e underta&e to comply
'ith the Core 5abour 3tandards ratified by the country of Cambodia-
!e 'ill inform our staff about their respective obligations and about their obligation
to fulfill this declaration of underta&ing and to obey the la's of Cambodia


----------------------------------------------------------- -------------------------------------------------
Place# date %idder
7
Financial Propo%al
Contact information
(Please note cost/per/unit for long form video and spots"
&tem US2 co%t
Pre/Testing
89 Minute 7ideo
8 thirty/second promotional spots
? thirty second promotional spots
3ubtotal
7,T
Total

----------------------------------------------------------- -------------------------------------------------
Place# date %idder
8

Bid for RFP No. RHP2 #02
Lot 2 Technical Proposal
Development of #adio Promotion Campaign
(Not to eceed 1! pages"
6- Contact information
:- Description of the company*organi1ation(s profile and relevant e2perience
;- Technical approach for the implementation of the assignment# including
presentation of &ey personnel
8- !or& plan*timeline
9- 3taffing schedule
$. ,nne24 C7s of &ey personnel 'hich 'ill be employed for the fulfillment of
the tas& (not more than 9 pages per C7"
>- ,nne24 Declaration (see form belo'"

9
2eclaration
!e underscore the importance of a free# fair and competitive procurement process
that precludes fraudulent use- In this respect 'e have neither offered nor granted#
directly or indirectly# any inadmissible advantages to any public servants or other
persons in connection 'ith our bid# nor 'ill 'e offer or grant any such incentives or
conditions in the present procurement process or# in the event that 'e are a'arded
the contract# in the subse0uent e2ecution of the contract-
!e also underscore the importance of adhering to minimum social standards (LCore
5abour 3tandardsL" in the implementation of the project- !e underta&e to comply
'ith the Core 5abour 3tandards ratified by the country of Cambodia-
!e 'ill inform our staff about their respective obligations and about their obligation
to fulfil this declaration of underta&ing and to obey the la's of Cambodia


----------------------------------------------------------- -------------------------------------------------
Place# date %idder
10
Financial Propo%al
Contact information
(Please note cost/per/unit for long form video and spots"
&tem US2 co%t
Pre/Testing
= thirty minute radio episodes
8 thirty/second promotional spots
? thirty second promotional spots
3ubtotal
7,T
Total
----------------------------------------------------------- -------------------------------------------------
Place# date %idder

11
Bid for RFP No. RHP2 #03
Lot 2 Technical Proposal
Development of #adio Promotion Campaign
(Not to eceed 1! pages"
6- Contact information
:- Description of the company*organi1ation(s profile and relevant e2perience
;- Technical approach for the implementation of the assignment# including
presentation of &ey personnel
8- !or& plan*timeline
9- 3taffing schedule
=- ,nne24 C7s of &ey personnel 'hich 'ill be employed for the fulfillment of
the tas& (not more than 9 pages per C7"
>- ,nne24 Declaration (see form belo'"

12
2eclaration
!e underscore the importance of a free# fair and competitive procurement process
that precludes fraudulent use- In this respect 'e have neither offered nor granted#
directly or indirectly# any inadmissible advantages to any public servants or other
persons in connection 'ith our bid# nor 'ill 'e offer or grant any such incentives or
conditions in the present procurement process or# in the event that 'e are a'arded
the contract# in the subse0uent e2ecution of the contract-
!e also underscore the importance of adhering to minimum social standards (LCore
5abour 3tandardsL" in the implementation of the project- !e underta&e to comply
'ith the Core 5abour 3tandards ratified by the country of Cambodia-
!e 'ill inform our staff about their respective obligations and about their obligation
to fulfil this declaration of underta&ing and to obey the la's of Cambodia


----------------------------------------------------------- -------------------------------------------------
Place# date %idder
13
Financial Propo%al
Contact information
(Please note cost/per/unit for long form video and spots"
Item USD cost
Pre/Testing
Project 3tic&er

:8 page Comic
Character Model 3heets
7illage Health 7olunteer Teaching %oo&
7illage Health 7olunteer 5ogboo&
,; Color Campaign Poster
+ight ,8 %lac& and !hite )lyers
3ubtotal
7,T
Total
----------------------------------------------------------- -------------------------------------------------
Place# date %idder
14