For about 14 years, I built a cluster of businesses specialising in technology and communication. In January 2010, our businesses retired. I lost everything I had made. Except a few lessons. 10 lessons from my life 10 lessons from my life Ima Hassen They just happened. These experiences were not planned. Just like everything else in life. Passion 1 I was passionate about computers since I frst saw one in 1989. In 1994, I got my frst computer. A 386SX with 640kb RAM. Windows 95 had just shipped. I was very inspired by the OS revolution at the time. In 1996, together with 2 other friends, I worked on a DOS clone. It was called iDOS. It started up. Then crashed. We still wanted to work on great ideas. So, we founded a start-up named Ciliconsoft. Dulwich High School of Visual Arts, Dulwich Hill, NSW Australia We were 12. We had no idea what we were doing. But I was determined to build a tech company that did groundbreaking things. Ciliconsoft formed the foundation to 4 specialised business units, which operated through the next 14 years. As the business grew, we saw that our biggest motivator was the passion to kick ass with great work. We were a bunch of guys, who loved to deliver. And, we rarely fell asleep. So, what did this mean in our business? Every company has a business statement it makes. Most start with a vision. deliver wow in everything we do PASSION acclaim for innovation recognition for our passion VISION direct our energies towards perfection in all our eforts whilst always raising the bar of our expectations, and embedding the values of honesty in our endeavours MISSION a cluster of communication businesses Our passion, and values were embedded in every element that represented us. We werent just another shop. We really delivered wow. Our customers liked this about us. VICTORIAS SECRET Rotary International District 3220 MAS Intimates The power of passion Apple has continuously and passionately transformed the technology landscape across almost 4 decades. Lesson If youre passionate about what you do, your work stops being just work. Belief 2 I am the master of my fate. I am the captain of my soul. Invictus by William Ernest Henley I am the master of my fate. I am the captain of my soul. The belief in myself to do anything I chose to. Invictus by William Ernest Henley I am the master of my fate. I am the captain of my soul. The belief in myself to do anything I chose to. Belief in steering a business that ofered great products and services, while being a great place to work. Invictus by William Ernest Henley When I was 19, I moved out of my parents home. I learnt the diference between ego and confdence. The reality of a dream vs a fantasy. If you truly believe in something, dont be afraid to get out of the comfort zone. Moving out prepared me to sharpen that vision thing, and stay focused. So, what did this mean in our business? In 2006, Apple announced its shift to Intel processors. These products were moving beyond their traditional markets: creative professionals We wanted everyone else to hear about them! Within 2 years of its existence, Ontwo became the fastest growing reseller for Apple in Sri Lanka. In 2009, Ontwo closed the single largest sale of iPods. Ever. The power of belief Bill Gates belief in software drove Microsoft to become an industry pioneer. Lesson Believe in your ability. Ignore the noise. March forward. Know the shop foor 3 I started 4 business ventures. platforms and technologies content and design cluster management I had to know everything about every business that we managed. On a daily basis. Why? When you are too small, mistakes cost a lot. Usually in reputation points. I didnt want to simply believe anyone else excuse on how and why things worked, or did not work. To steer a business through its course, you must have complete awareness. How could we truly innovate without accurate knowledge of what goes on? Some may hate paying attention to the little details. But it works. You could have asked Steve Jobs. Obstacles 4 Factor them in They arent really obstacles, if you factor them in early. I dropped out of college. I wasnt emulating idols. I just couldnt aford it. Nelson R Mandela was imprisoned for 27 years. It didnt change his goal. Neither did mine. Lesson Calculate your strengths. Factor in the obstacles youre likely to face. Accept them. Work around them. See the positive in every negative. Youll see opportunity. Being myself 5 Stop following the mainstream At 19, I was still a kid* And, I knew it. * to a lot of traditional business people, and to competitors who just couldnt stand me. But I did not want our businesses to appear immature. Chairman Managing Director CEO Chairman Managing Director CEO I skipped these. Chairman Managing Director CEO They didnt truly capture me. Chief Visionary Ofcer Speitra Worldwide This, was me. Chief Visionary Ofcer Speitra Worldwide Dare I say it, I was not overstating myself either. Chief Visionary Ofcer Speitra Worldwide Chief Visionary Ofcer Speitra Worldwide Chief Visionary Ofcer Speitra Worldwide Guy with Ideas Ontwo Chief Visionary Ofcer Speitra Worldwide Guy with Ideas Ontwo This wasnt just about titles or positions either. It truly defned the way I engaged with our businesses. Stepping out of the mainstream Apple opened its frst retail store in 2001. It was an industry-frst for a tech company to go retail. Today, its sales churn has set repeat records. Not just for tech, but for retail in any industry. With the announcement of the iPhone in 2007, Apple changed its name from Apple Computer Inc to Apple Inc. It has continually moved away from the mainstream. Lesson If you are serious about what you do, dont be afraid to step out of the mainstream. Eventually, the mainstream will follow you. Be renowned 6 Spread the word If you have something great to ofer, the world will listen to you. But you must tell them how super cool and renowned you really are. We became our customers preferred source for technology Their colleagues, family and friends heard about us. This is how Ontwo became successful. We ofered value, before they made a purchase. It made Ontwo the best place for switchers to buy Macs from. Customers were confdent when they spoke to us. We were renowned. I learnt about sales and selling, from Geofry Gitomer. He taught me to establish confdence in customers. Customers then bought, instead of being sold to. Lesson Understand how your customers perceive you. Show them that you are an authority in your trade. Keep marching forward. Manage failure 7 Recession. Depleting capital reserves. Competition. In mid-2009, Speitra Worldwide decided to shut shop. But, we still had customers on contract. We informed every customer about our decision to retire. Gave them peace of mind by supporting their transition. Despite our closure, we honoured every contract. Speitra Worldwide reached graceful closure with its customers. They still have great respect for us. What did closure mean to me? Handing over the keys to our ofce space, was probably one of the most difcult emotions I have ever experienced. Closest representation to our actual ofce at IBM Building Then I remembered Professor Randy Pausch had 6 months to live. He presented the infamous Last Lecture. You cant control the cards youre dealt, just how you play the hand. Professor Randy Pausche Lesson Be graceful. Make notes. Remember the lessons. Move forward. Continuity of Confdence 8 I was a failure. An embarrassment. I was rejected, but I still loved what I did. Ironically, Steve Jobs used the same words. I was an employable failure. I was an employable failure. The lessons from my past were useful to many. I leveraged the skills and experience that had accrued through the years. Today, I help customers plan and execute business and technology strategies. Business and Technology Strategist Business and Technology Strategist Photographer facebook.com/imahassenphotography/ Despite many brand extensions under Virgin which failed, Richard Bransons perseverance continues to drive confdence in the brand. Virgin Galactic is the world's frst spaceline. It ofers to take you to space. How much more do you want? Space is Virgin territory. How to Succeed at Failure Read the article by Richard Branson Lesson When failure strikes, the frst value to get hit is your confdence ~ belief. Restore your confdence. Others will follow. Continue the march forward. Choose good partners 9 Im yet to come across someone whos not made this mistake. I am as guilty as accused. But I learnt a few lessons. Dont hire bozos Steve Jobs If youre an A-player, hire only A-players. Your partners must share the same core values as you do. Your partners must share the same core values as you do. Passion. Belief. Your partners must share the same core values as you do. Passion. Belief. Your partners must commit to basic qualities. Passion. Belief. Your partners must commit to basic qualities. Passion. Belief. Focus. Integrity. Do not entrust your vision in the hands of those who dont truly share your values. Lesson Understand what you truly seek in your partners. Listen to your gut. Do you trust him/her/them to fully drive your vision? Hire only A-players. Dont hire bozos. Accept faults Uphold your values 10 Nobody wants to accept where things went wrong. Very few will want to believe that things could have been done diferently. Today, I believe that I was one of the biggest contributors to the fate of our businesses. But if I had the slightest inclination to accept them sooner, the damage caused would have been far less than what they ended up being. These points Ive shared today, form the basis to my values. Most of it, is about how a bunch of businesses rose to their prime, yet, collapsed due to many oversights. And how I should learn from what worked, and what wont. Moving forward Make the most of what youve learnt Experience is what you get, when you dont get what you wanted Professor Randy Pausche Why these 10 lessons? They remind me that I am still alive. I am not invincible and mistakes can hurt. Be truthful towards everything I do, and do so with respect and honesty. Most importantly: The belief that I can do this again. Why these 10 lessons? These arent just lessons I share. These are lessons I keep learning from. #thankyousteve thankyou @refreshcolombo @nazly @imahassen ima@imahassen.com facebook.com/imahassen