Audience Focus Group Questionnaire Answers

What are your first impressions of this song? Do you like it?
YES Sheffield, junky bass.
YES Upbeat.
YES Very upbeat. Reminds me of lots of bands Id already listen to. Love the riff/dance
break at the end.
YES.
YES Very happy.
YES Good rhythm, guitar riffs, melody catchy.
What kind of mood does it put you in? (5 Adjectives)
Dancing, energetic, excitement - creates an atmosphere like being at a concert.
Happy, joyful.
Happy, upbeat (goes down then back up).
Happy, energised, uplifted, youthful, but anarchic.
Relaxed, happy, energetic, excitement.
Jazzy.
What genre would you say this song is?
Indie Pop
Indie Rock
British/Brit Pop
Alternative Rock
Its rocky but most likely a sub genre of rock Indie Rock maybe.
Does it remind you of any artists in particular?
Arctic Monkeys, Smash Mouth.
The Killers Mr Brightside, Arctic Monkeys.
Vampire Weekend.
Arctic Monkeys, Kaiser Chiefs, guitar bands, 90s Manchester scene (Madchester), Blur, Franz
Ferdinand a bit.
Arctic Monkeys, Fratellis.





What do you think the artist looks like?
Young, Scruffy.
A group of boys.
Ricky from Kaiser Chiefs (maybe a bit hairier and more hung-over).
Has a beard, long-ish beard, maybe glasses.
A group of men/boys all different.
Jeans, shirt, trendy trainers, mid length black hair, young and alive casual appearance.
What do you think the target audience is?
15 25 (Mid teens to mid twentys. Maybe late 20s too)
12 30
Young adults/teens. Could also be fun for kids?
15 25 (35 really) and those who get nostalgic over 70s punk, 80s Madchester and 90s.
Early teens but any age really.
Teenager Young Adults.
What do you picture seeing in the music video?
Performance in a shitty venue.
Live performance.
Close-ups, Confident lead singer, slightly serious look to camera, bit Kurt Cobain then falls
away to silly jumping around, student flat?
People dancing, all wearing the same clothes, white/same background.
Fun, messing around.
Performance based, the band performing the song live.











With Lyrics:
What do you think the main themes of the song are?
Fear a little bit. Hardship.
Guys night out, dancing.
Success, friendship, music.
Happy.
Working hard.
Do any words/lyrics stand out?
Through your veins, lungs, heart and even your capillaries
Dance floor full of mixed dance abilities
Capillaries
Shout
Grit your teeth
Capillaries rush of blood.
Defining music
Lungs/Heart
What do you think that song is about?
Music industry, how tough it is and how it changes. Also how it changes and what it does to
you.
Friends on a night out, having a good time. Are they drunk?
Music/music industry.
About music, how its made.
Group of lads.