QUESTION 4

Arguments in Favor:

1.Television is now playing a very important role in our lives.
2.Television is not only a convenient source of entertainment, but also a comparative cheap one.
3.Television keeps you informed about current events. It allows you to follow the latest developments in
science and politics.
It offers an endless series of programs that are both instructive and entertaining.
4.Many television programs introduce people to things they never thought of before and have never
heard of before.
5.Television series have done a great job in popularizing many literary masterpieces.
6.Television has been good company to those who do not work, like housewives, lonely old people, etc.
7.With television people are still free to enjoy other "civilized pleasures", or even more.
8.There are a considerable variety of programs on television. The viewer is always free to choose
whatever he wants to see.
9.Television provides enormous possibilities for education, like school programs via closed-circuit
television.
10.Television provides special broadcasts for those in a TV University, or Open University.
It also offers specialized subjects like language teaching, sewing, cooking, painting, cosmetics, etc.
11.Television does the job of education in the broadest sense. Instructive programs achieve their goal
through entertaining the viewers.
12.Television provides an outlet for creative talents.
13.People all around the world are no longer distant and isolated from each other.
It brings most distant countries and the strangest customs right into your living room.
14.Compared with radio, everything on television is more lifelike, vivid, and real.
15.Television may be a vital factor in holding a family together.
Especially where there are economic problems that cause the husband and wife to be at a breaking
point.
16.Television keeps people informed about the government and its programs.
17.Television keeps people informed of the news and weather.
18.Television keeps people informed of disasters like floods, winds, etc.
19.In the case of serious problems television tells people what to do.
20.People can be taught about safety through television.
21.People can be informed about special sales at stores.


The success stories
of using television for development in many countries has
negated the concept that television is basically an entertainment
oriented medium and it is hostile to thoughts. Television
is adaptable and can follow different approaches when used in
the different developmental situations. This medium has been
used for formal, non-formal and informal education. Importance
of television to communicate information, idea, skills and
attitudes has been affirmed by research studies.
Educationa dev
Television has been given considerable importance in many
countries as a source and a tool of teaching.
Source 3
http://www.google.co.bw/url?url=http://itidjournal.org/itid/article/download/216/86&rct=j&frm=1&q=
&esrc=s&sa=U&ei=2Q5OVOL5BOLY7Abw3YCoBQ&ved=0CBsQFjAB&usg=AFQjCNHmCMR7QZzyK7xIiGTi1
_F2RUb0Kg
Broadcasting has an important role in fostering development and alleviating
poverty. It is an important industry in its own right and can contribute to
growth elsewhere in the creative community. In addition, it can complement
other development initiatives, serving as a vector for conveying information,
for example, for health, training, and commercial markets.
Source 1

http://www.mefa.ir/portal/Home/ShowPage.aspx?Object=News&CategoryID=5a98e758-1596-4dc8-
b031-d15278301e90&WebPartID=e1ff6b16-0ccb-42a2-b090-5ec2dc724de9&ID=536e81ae-0f4c-406d-
8b9f-c3cdda08a8c2

Educating the human resources is a key factor in the process of development. Educated
labour force will certainly have a better performance and this will obviously benefit the
domestic economy. One of the most crucial tasks of the media (television in particular) that
exerts a dramatic influence over the societys development process is educating people and
promoting their knowledge; a task that is carried out either directly or indirectly. The direct
(explicit) education is a voluntary practice with obvious manifestations in the behaviour and
performance of the individuals. What can be taught through this method is:
The technical expertise: this involves less manual jobs. For example, business marketing,
etc. and
The educational courses: new training techniques have largely facilitated the process of
education. The media, through distance and/or correspondence education, is gradually
taking the place of teachers or is acting as an aid to them.

Source 1
http://www.mefa.ir/portal/Home/ShowPage.aspx?Object=News&CategoryID=5a98e758-1596-4dc8-
b031-d15278301e90&WebPartID=e1ff6b16-0ccb-42a2-b090-5ec2dc724de9&ID=536e81ae-0f4c-406d-
8b9f-c3cdda08a8c2
Economic dev
First of all, what is meant by business programmes are those television productions that
try to convey a particular economic message in the form of news items, reports, or even
entertaining productions such as movies and TV series
Source 2
Television is an audio-visual and sophisticated scientific device. It telecasts programmes
from far and wide areas of the country and abroad. It has an important role to play for
entertainment and education of people all over the world. Some educational functions of
television are discussed as follows.

1. Training for citizenship:

Citizenship training is the biggest task of a democratic country like India. Television plays a
pivotal role to achieve this objective through documentaries, debate and discussion serials.
The programmes telecasted to develop patriotic feeling and ensures obligation of people to
country, love and sympathy for follow men and creates awareness about rights and duties
of the citizen.

2. Fostering the sense of national integration and International understanding:

The need of national integration and international understanding is felt essential all quarters
in modern times. The countries are coming close to each other now-a-days through rapid
communication revolution. The sense of unity, co-operation and mutual relation are to be
fostered among people to ensure a peaceful living in the globe, TV programmes on the role
of UNESCO, UNO and World Bank for international understanding as well as common
cultural programmes like Celebration of National Day, Birth Centenary of greatmen for
strengthen national integration are widely welcomed.

3. Environmental Awareness:

Environment pollution and ecological imbalances have challenged the life on the earth in
modern times. Rapid population growth, Urbanization problem of drain, huge stock of
garbage, deforestation, evacuation of sarcastic gases from industry and automobiles are
some of the reason of environment pollution.

Necessity of clear environment for health and hygiene, needy of sanitation information
about birth control devices are to be taught to mass through different programme. General
awareness about the environment and its problems are raised through TV programmes.

4. Inculcation of Socio-Political and Cultural Values:

Socio-Political and Cultural achievement of the country described through different
programmes to foster the sense of brotherhood among the people of different caste, creed
and sex. Changing social systems, cultural and political issues are also brought for
discussion and debate and exhibition on cultural exchange and political reviews are
necessary for preservation of cultural values.

Televisions another function is to provide entertainment to people through the programmes
like Cinema, Serial, and Sports etc. Its role as an important communication medium is
noteworthy for promoting national unity, developing economy and refining socio-cultural life
of people. Its great contribution to humanity is education through different programmes.
Source 4
National dev
The
targets of national development are the people, because it is focused on
The overall object of national development is human
development, the purpose of which is to enlarge peoples choices for:
greater access to knowledge; better nutrition and health
services; more secure livelihoods; security against crime and
physical violence; political and cultural freedoms; and a sense
of participation in community activities
Communication, the process of creating shared meaning through
sending and receiving information, is vital for understanding and providing
knowledge to people.2 It enables people to understand and appreciate their
environment, and facilitate relationships between and among individuals and
societies. Communication can be oral or written; formal or informal; verbal
or non-verbal; traditional or modern. Whatever form it takes, communication
is meant to convey information from one party to another. The source,
message, medium, receiver and effects are the main ingredients of

culture
The mass media in Ghana has a very important role to play as far as cultural education and the
development of the country is concerned. To this end, the mass media come under a critical
appraisal and evaluation of the role expected of it in this respect.


Conclusion
The role of television rural development is not in doubt. The role
covers the political, economic, agriculture, health, education,
employment and social spheres. The television set the public
agenda and acts as the gatekeeper of public issues. It performs
the watchdog role especially in transparency of development
programmes. As the fourth estate, the TV provides the checks
and balances in relation to the three branches of government, as
created by the Constitution.